How many pictures are uploaded to instagram every day
33 Mind-Boggling Instagram Stats & Facts for 2022
Launched in 2010 and acquired by Facebook in 2012, Instagram has taken the mobile photo-sharing niche by storm, with no signs of stopping soon.
Thinking about using Instagram to market your business? Want to become Instagram famous? Here are the coolest, most surprising Instagram statistics and facts to know in 2022. (Check out our big list of Facebook stats, too!)
Instagram Demographic Statistics
1. 80% of Instagram users are outside of the US.
2. Most Instagram users are between 18-29 years old.
3. Six in ten online adults have Instagram accounts.
4. Female internet users are more likely to use Instagram than men, at 38% vs. 26%.
5. 32% of teenagers consider Instagram to be the most important social network.
6. 32% of Instagram users attended college.
7. 26% of Instagram users make more than $75,000 per year.
Instagram Usage Statistics
1. The most followed account as of 2021 belongs to Cristiano Ronaldo has 315. 75 million and is followed by Dwayne Johnson at 275 million.
2. The record for the most-liked Instagram post belongs to a satirical account, @world_record_egg, made to surpass popular celebrities’ posts—which garnered almost 56 million likes.
3. As of 2021, there are over 1 billion active Instagrammers.
4. Half of those users (500 million) are active every day.
5. There are 16,600,000 Google searches for “instagram” per month.
6. There are 165,000 searches per month for “kylie jenner instagram”
7. 51% of Instagram users access the platform daily, and 35% say they look at the platform several times per day.
8. 95 million photos and videos are shared on Instagram per day.
9. Over 40 billion photos and videos have been shared on the Instagram platform since its conception.
RELATED: The 6 Biggest, Baddest Social Media Platforms of 2022 (and How to Wield Their Power). Put your armor on.
Instagram Business Statistics
1.
There are over 200 million business profiles using Instagram worldwide in 2021.
2. 60% of the top brands on Instagram use the same filter for every post.
3. Over 80% of accounts on Instagram follow a business, and over 200 million Instagrammers actively a business profile every day.
4. It’s estimated that Instagram brought in $24 billion in revenue in 2020, accounting for roughly 36.9% of Facebook’s annual revenue.
5. More than 80% of businesses say engagement is the most important metric to measure for Instagram marketing.
6. Currently in 2021, over 70% of U.S. companies use Instagram for marketing.
7. 90% of Instagram users follow at least one business on the platform.
8. 81% of people use Instagram to research products or services.
Instagram Content Statistics
1. 500 million users use the “stories” feature daily.
2. Instagram posts with at least one hashtag average 12.6% more engagement than those without.
3. The best time to post on Instagram is 11 a.
m. on Mondays, Tuesdays, and Fridays.
4. The most used emoji is the heart <3
5. According to British anti-bullying organization Ditch The Label’s annual survey, Instagram was the most widely used cyberbullying network in 2017, with 42 percent of those cyberbullied reporting that Instagram was the network of choice.
6. Pizza is the most widely Instagrammed food, directly ahead of steak and sushi.
7. The most popular filters are Clarendon, Gingham and Juno/Lark.
Know any important Instagram statistics that we missed? Let us know!
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Unfiltered Instagram Statistics You’ll Want to Share
Key Instagram Statistics
More than 50 billion photos have been shared on Instagram.
Instagram has more than 1 billion users who are active at least once a month. More than 500 million are active on a daily basis.
Users spend 49 minutes a day on Facebook and Instagram.
25 million businesses are on Instagram.
Brand engagement rates are 10x higher on Instagram than on Facebook.
In 2019, the brand with the most followers was Nike.
The best time to post on Instagram is 9-11 a.m. EST.
500,000 influencers are on Instagram.
Instagram made $6.8 billion in ad revenue in 2020.
Nearly 90% of Instagram’s audience is outside the US.
With more than 401 million followers, Cristiano Ronaldo is the most followed individual on Instagram.
Instagram Usage Statistics
When did Instagram start? The very first photo was posted by Kevin Systrom on July 16, 2010. The idea of a multi-feature social platform focused on location sharing came to him while he was vacationing in Mexico.
Systrom co-founded the world’s largest photo-sharing website with Michael Krieger.
Instagram marketing statistics were the last thing on their minds. They were thinking of an innovative social media platform.
Krieger felt that photos taken on the iPhone 4 were far below the standard they wanted for their app.
Systrom came up with a solution - filters. This innovation helped transform each poorly shot photo into an evocative snapshot. It soon became Instagram’s key selling point.
Instagram has 1 billion monthly active users.
(Instagram)
Are you worried about the number of hours you spend on your Instagram account? One or two hours every day might seem like a lot. Now multiply that by one billion active users.
Instagram usage statistics proved that even though it is one of the newest social media platforms, it is becoming increasingly popular. One billion is a big number, which translates into one in seven people on the planet spending some of their precious leisure time on this app.
500 million Instagram Stories are posted daily.
(Instagram)
In 2016, the founders of Instagram felt that their beautifying filters were becoming obsolete. It was time for something new. They soon realized that Instagram users were living in the fast lane, and they needed a new feature to match their busy lifestyles.
This is the dawn of Instagram Story statistics. Instagram stories have become hugely popular with the app’s users. People love the idea of sharing images that disappear within 24 hours, and the slideshow format has turned out to be a huge hit.
Story Insta community now numbers over 500 million daily users.
Instagrammers like a post 4.2 billion times per day.
(Upfluence)
Instagram has one of the highest engagement rates across all social media platforms. Instagram likes statistics show that the Like button is used 4.2 billion times daily.
Even though Facebook holds the throne as the most used social media platform, Instagram stats show the photo sharing app is not far behind. It has quickly eclipsed the popularity of many of its competitors.
For instance, the number of Twitter users stalled at 335 million in the last couple of years, while Instagram shows unstoppable growth since its launch in 2010.
Instagram post statistics show that over 50 billion photos have been shared since the service was launched.
(Omnicore Agency)
As you scroll down your Instagram profile feed, you will come across countless snaps of memorable moments, animals, nature and beauty products.
If a picture is worth a thousand words, then the platform’s features are certainly worth a billion users.
25 million companies and brands are on Instagram, according to the latest Instagram business statistics.
(Forbes Agency Council)
The days when businesses called it a day after buying ads from local TV stations and newspapers are long gone. Now customers get round-the-clock interactive access to their favorite brands and a chance to browse through all types of products and services.
This is especially true when it comes to Instagram. Instagram statistics show that over 25 million businesses have Instagram accounts. Businesses have the option to use Instagram Stories as daily posts and start a conversation with potential clients. They can broadcast one of the brand’s events. The possibilities are endless.
63% of Instagrammers check out the app at least once per day.
(Pew Research Center)
Instagram traffic is growing rapidly. According to the Pew Research Center’s Instagram statistics on the website, 63% of Americans are checking out their feed once per day. The only app that is more frequently accessed is Facebook - 74% of Facebook adult users check out the site once per day.
Instagram user search reveals that 16% of Instagrammers log in less than once per week, while 42% said they check out Instagram multiple times per day.
95 million photos are posted every day.
(Impact)
Instagram analytics show that 95 million selfies, snaps of sunsets and staged photos are posted every day. The number is truly breathtaking.
Instagram statistics for 2019 show that an average Instagram photo has 37 interactions per 1,000 followers, while videos average 24 interactions per 1,000 followers.
Business profiles are visited by 200 million users daily.
(Instagram)
During those long hours on Instagram, what are users visiting? Who is the most followed person on Instagram? It seems that a sizable portion of users, 200 million to be exact, choose to visit business profiles.
Instagram usage statistics show that users in the US spend almost as much time on the app as they do on Facebook.
(Vox)
Online measurement company Similar Web found that an average Instagram user spends 53 minutes per day on the app. According to the study, that’s just five minutes less than Facebook users spend with their app.
Over 100 million Instagram users watched or shared a live video every day in 2018.
(Instagram)
As live video took the world by storm, Instagram Live emerged as a great way to interact with audiences and attract new followers. According to Instagram Live statistics, this feature has become one of the most effective live video formats, exhibiting a high interaction rate.
The live experience is one of the main reasons why this format attracted 100 million users in 2018, allowing them to interact with others in real time.
So, it’s perhaps no surprise that Facebook and Instagram Live are doing well.
Instagram user search analytics show that there are 16.6 million Google searches for “Instagram” every month.
(iDigic)
The record number of Google searches for Instagram was reported in the months before July 2019. These statistics on Instagram underscore the brand’s popularity, and the 16.6 million searches for “Instagram” showcase the app’s audience is massive.
Instagram Advertising Statistics
The advent of the internet has transformed the way we live and shop while digital media is continuing to revolutionize the way brands communicate with audiences. In many ways, advertising on Instagram is similar to that of the Facebook platform.In a nutshell, the process involves marketers bidding for an ad placement, and the highest bid wins an advertising slot. But there is a lot more to Instagram advertising statistics, and we compiled a list of everything you need to know.
Over 2 million advertisers actively use Instagram.
(Instagram)
Many of the 1 billion Instagram users are on the app for business not pleasure. Instagram is home to over 2 million advertisers promoting their products through vibrant and compelling campaigns.
(DigitalMarketing.org)
How does Instagram work and just how much does it cost to advertise on Instagram? If you are a business looking for advertising space on this popular network, you can expect to pay somewhere between $0.50 and $1.00 per click.
A multitude of factors determine the final cost. It mostly depends on the age group you are targeting.
For instance, Instagram statistics show that the highest prices are linked to the 18-24 and 25-34 age groups, since these are the
most profitable when it comes to marketing on Instagram.
It costs more to target females with Instagram ads than males.
(DigitalMarketing.org)
Gender is important to keep in mind when advertising on Instagram. According to Instagram statistics on gender ratio from 2018, 50.
7% of Instagram users are female, while 49.3% are male.
Many researchers tried to explain these numbers by claiming that women are more focused on appearances and that the aesthetics of images seem to lure women. But more importantly, the type of products and services being offered through Instagram photos and videos are generally more tailored to womens’ preferences than to men.
No matter what the reason, Instagram and its effect on marketing and business statistics show that the cost per click will remain higher for females than males.
Brand engagement rate is 10 times higher on Instagram posts than Facebook.
(AdEspresso)
In spite of the immense popularity and influence of Facebook, Instagram remains the sweetheart among social media marketers. The engagement is usually measured by the number of likes, shares and comments coming from free Instagram followers, and it seems that Instagram’s rate is 10 times higher than Facebook’s.
Brands have taken notice of this engagement rate difference.
They are learning from these Instagram account statistics and supplying Instagram’s feed with text and video content more than ever.
70% of internet users look up a brand on Instagram.
(HubSpot)
The key selling point of Instagram is its charm and the fact that its users are both active and engaged. Million of users are checking the app every day and many are looking for new products by scrolling through Instagram tags.
Instagram marketing statistics show that 70% of them spent time looking for their new favorite brands, while more than 25 million businesses scramble to meet their needs.
As of September 2019, the most followed brand on Instagram was Nike.
(Unmetric)
Nike was not the first company to utilize world-renowned athletes for their videos in an effort to attract a greater audience. But they were the ones who managed to attract the biggest real-time subscriber count. This company is known in the advertising industry for their motivational ads that inspire athletes from around the world.
Instagram account growth statistics show that this iconic brand is inspiring over 90 million followers. Its Instagram audience is treated to global sports news and updates with new short films and documentary series.
Clinching second place is Victoria’s Secret with more than 68 million lingerie enthusiasts, according to the latest Instagram statistics on followers.
Fashion brands dominate Instagram with an average of 35 million followers.
(Unmetric)
Instagram users are bombarded with all types of fashion advertisements on a daily basis and millions seem to love it. On average, Instagram fashion posts boast the highest number of interactions and the largest fan base - Instagram profile statistics show an average of 35 million followers.
The best time to post on Instagram is 9am-11am EST.
(Later)
It is apparent that advertising on Instagram is a lucrative business. So, what are the most profitable hours of the day?
Instagram viewer statistics show that the best time to post is during weekends between 9am and 11am EST.
However, there are many factors influencing the value of the advertising slot. Every account has a unique audience with their fans living in different parts of the globe. As such, ads should be tailored to reach their Instagram online viewer.
Instagram posts with shared locations have 79% higher engagement rates.
(Quick Sprout)
Free Instagram analytics underline the importance of reaching your audience, who should also be informed about where they can find their favorite product. Instagram hashtags statistics show that tagged posts drastically improve engagement rates.
21. There are 500,000 active influencers on Instagram.
(InfluencerDB)
The success of the influencer marketing industry has only become more evident in recent years. An influencer has an enormous cultural impact on their audience and sets global trends.
But an influencer has to have a loyal fan base. Instagram popularity statistics note that every Instagram account with over 15,000 followers is classified as an influencer.
Current data shows that more than 39% of all Instagram accounts currently have over 15,000 followers.
(Vox)
Since Facebook acquired the Instagram website for $1B, the company’s growth predictions have been nothing but positive. The app’s user base is engaged, young and with a higher-than-average income. This has led to estimates from Instagram official statistics about the app’s future earnings. By the fourth quarter of 2020, Instagram generated $6.8B in global revenues.
Instagram User Statistics
Who are Instagrammers and what is their Instagram status? With a heavily active user base, Instagram beats Snapchat, TikTok and other digital platforms. Instagram user base statistics show that many Instagrammers come from emerging or developing markets. Most of Instagram’s expansion was attributed to the launch of Instagram Stories, that took the world by storm. To compete with YouTube, Instagram launched a standalone app IGTV, which features long-form, vertical videos.
Nine years since the founding of the social media app, Instagram user statistics show a vast base of active users. Our Instagram demographic research reveals details about Instagram’s current audience.
Nearly 90% of Instagram’s user base lives outside the US.
(Sprout Social)
The Instagram app is used all over the world. Instagram user statistics show that even though Americans make up the largest Instagram audience, they are not the majority. Here is the list of countries with the most Instagrammers:
- USA: 116 million users
- Brazil: 73 million users
- India: 72 million users
- Indonesia: 60 million users
- Russia: 42 million users
Canada’s penetration rate is growing fastest.
(eMarketer)
While Instagram is attracting users at a brisk pace all around the world, it is the fastest-growing social media platform in Canada.
Instagram statistics on users in Canada show some very impressive numbers.
The social network recorded 20.4% growth in 2018 and a 7.3% jump in 2019. According to eMarketer forecasts, 2020 will see another 6.1% rise to 12.6 million users.
The country with the highest Instagram market penetration is Brunei.
(Statista)
Instagram analytics reveal Brunei as the country with the highest Instagram penetration rate. This doesn’t mean this small country has the most users, but that a higher percentage of the population uses Instagram. In Brunei, 60% of the population uses Instagram. In the United States, it’s 37%.
Instagram user statistics by country reveal that these are the countries where Instagram enjoys the highest market penetration:
- Brunei: 60%
- Iceland: 57%
- Turkey: 56%
- Sweden: 55%
- Kuwait: 55%
In the United States, 42% of adults living in urban areas are Instagram users.
(Sprout Social)
Instagram demographic statistics show that almost half of all adults living in urban areas are using this platform.
Urban dwellers are in tune with style and other trends. They’re the users who make advertisers especially happy, since they tend to be the ones with more money to spend.
116 million of Instagram’s users live in the US.
(Statista)
The United States is the largest Insta audience. India ranks second with 73 million users.
Instagram statistics show that the most-followed Instagram accounts are American too. From famous athletes to Kardashians, the most influential media personalities come from the USA.
Instagram’s highest market penetration is among users 24 to 35 years old.
(Statista)
Instagram has 500 million daily active users, and it seems that most of them are young adults. This information is unlikely to surprise anyone, given that branding yourself with the Insta app is a notorious millennial trend.
Although younger people love to share images with friends, Instagram user statistics by age show that the biggest part of the Instagram base is young adults i the 24-to-35 age bracket.
(Omnicore Agency)
Teens have a multitude of technologies to choose from - laptops, tablets, or mobile, they have it at their disposal. Instagram engagement statistics show that 92% of American teens use the Internet on a daily basis, with 56% of them accessing it a few times a day. Some 24% say they are connected constantly.
Insta teens spend their days interacting with friends on social media platforms, sharing pictures, music, videos, and games. They’re connected to all sorts of groups, pages, and brands online.
Instagram use statistics identify Instagram as the second most used social media platform among teens. Snapchat wins the first spot - 41% of teens say they use it.
The gender ratio is just about even on Instagram - 51% female, and 49% male.
(Statista)
Even though it is small, the discrepancy in Instagram gender statistics shows that nobody can make assumptions on Insta-demographics. Both advertisers and Instagram’s Feed algorithm have adapted to that fact.
The Instagram gender ratio doesn’t include stats on non-binary classifications, even though the app offers three choices when you sign up. It may recognize gender fluidity and diversity more fully in the future.
Fun Facts About Instagram
- The most liked picture on Instagram is a picture of an egg. It had more than 55.5 million likes in February 2022.
- Cristiano Ronaldo is the most followed person on Instagram with 401 million followers.
- The most popular hashtag on Instagram is #love.
- The most Instagrammed location is Disneyland in Anaheim, California.
- 14% of drivers admit they have Instagrammed while driving.
- Pizza is the most Instagrammed food, followed by sushi.
Conclusion: A Digital Marriage, for Better or Worse
An app that allows you to take, share, and post pictures. Simple, right? But add the range of Instagram filters, the aesthetic nature of the platform, and an audience of 1.5 billion potential viewers? Far from simple.
Statistics on Instagram show that this format has become a central part of our modern lives.
Together, Instagram and Facebook dominate our digital landscape, which is filled with the glamorous lifestyles of celebrities and influencers. This unrealistic presentation of one’s life has affected the state of mental health in young people. Combined with rampant commercialism, we might have taken a wrong turn in guiding our future generation.
Moreover, Instagram statistics point out that its parent company's track record on privacy issues and fake news widespread is reaching through Instagram's audience, and many are left skeptical.
Instagram photo sizes and scales 2021
After years of just one type of image and video orientation, many other formats have been added to Instagram. These features provide excellent opportunities for creating new content; however, navigating through IGTV, stories, videos, and other posts can be difficult.
This guide will help you understand the optimal sizes and scales for different Instagram formats.
We hope this helps you and makes things easier. Once you learn the basic rules, you will be able to create high quality content and your social media page will grow faster and more efficiently.
Instagram Image Basics: Size and Aspect Ratio
Before we get into the specifications of Instagram, there are a couple of terms you need to know - size and aspect ratio. Although at first glance they describe the same thing, you need to understand the difference, especially in units of measurement.
Size
Size, also referred to as resolution, refers to how many pixels are contained across the width and height of an image. It is expressed in two numbers; for example: 320px by 1080px. The width is indicated by the first number, and the second is the height.
Resolution is important when taking and uploading high quality photos and images. If the resolution is high, then it contains more pixels - in other words, more data. Thus, the higher the resolution, the higher the image quality.
A pixel-limited screen or platform modifies the source material to fit within the specified dimensions.
Aspect Ratio
The aspect ratio is the ratio between the width and height of an image. This dimension is referred to as x:y. For example, it could be 9:16 where 9 is how wide the picture is and 16 is how tall it is.
The importance of aspect ratio comes down to resizing images without distortion. Some users make the mistake of changing images - they ignore the recommended aspect ratio. As a result, they get strange photos, although this could be easily avoided.
Instagram Image Size: Best Tricks in 2021
Even if you want to post sharp photos, uploading images in high resolution, such as 5400px by 5400px, will not achieve the desired result. On the contrary, it will negatively affect the image quality. Therefore, you should take the time to study and follow the recommended sizes.
The table below will give you a basic idea of common ratios and sizes for various Instagram photos.
| Instagram image format | Aspect ratio | Size |
| Avatar | 1:1 | 180 x 180 px |
| Square photo | 1:1 | 1080x1080px |
| Landscape photo | 1.91:1 | 1080 x 566 px (608 px) |
| Portrait/vertical photo | 4:5 | 1080x1350px |
| Carousel posts | 1:1 | 1080x1080px |
| Stories | 9:16 | 1080x1920px |
Instagram avatar size
The avatar is located next to the username and profile header, so you should take it seriously. The requirements for an Instagram avatar for mobile and desktop versions are slightly different, so it’s better to choose larger images so that they fit well under both versions.
- Aspect ratio: 1:1
- Ideal size: between 110 x 110 px and 180 x 180 px
- Maximum resolution: 180 x 180 px
Note: The rules do not imply that your avatar must be exactly 180x180px when uploaded.
Theoretically, you can upload images much larger than this. More importantly, they must be square in order for the system to display them correctly.
Before uploading a photo, crop it into a square shape to see what details will be cut off and what will remain visible. The finished avatar will be in the shape of a circle, so you should check that there are no important elements around the edges of the image. You should also remember that the photo will be very small, so it makes sense to enlarge it a little and crop it.
Instagram square image size
Square is the original format that all Instagram users are well aware of. It is still the choice of many users, especially when you consider the fact that posts are displayed in this ratio in the profile grid.
- Aspect ratio: 1:1
- Optimal size: between 600 x 600 px and 1080 x 1080 px
- Maximum resolution: 1080 x 1080 px
Note: When you're composing a square photo, it's best to center the main element.
Since there is not much working space on the sides, crop the photo so that the focus is in the center.
Another working method is symmetrical composition. Even if it breaks the rule of thirds that everyone in the world of photography talks about, it works great for Instagram. Symmetrical composition creates harmony and a sense of aesthetic satisfaction, balance and proportion. Play with lines, mirroring and patterns.
Instagram horizontal (landscape) photo size
Landscape photo orientation is not the best choice for most profiles, but some use it to maintain the look of a professional photo. The standard will still be a square, but you can easily change it with the edit button.
- Aspect ratio: 1.91:1
- Optimal size: between 600 x 315 px and 1080 x 608 px
- Maximum resolution: 1080 x 608 px
Note: Most cameras shoot in 16:9 ratio, not 1.91:1. If you don't resize the photos, they will either be loaded with black edges or the sides of the image will be cut off.
Black edges are highly undesirable as they change the look of the image and make the tape look inconsistent.
There are several advantages to creating landscape photos or cropping them to this format. This ratio seems more natural to the human eye and conveys a sense of space or panoramic perception. Landscape orientation is great for horizontal or horizontally moving objects. And in conclusion - this format is most suitable for viewing from a computer.
Instagram vertical (portrait) photo size
Portrait is a favorite format for marketers as it takes up more real estate on users' screens whenever they open the app. While Instagram gives users room to get creative with non-square formats, there are some limitations.
- Aspect ratio: 4:5
- Optimal size: between 480 x 600 px and 1080 x 1350 px
- Maximum size: 1080 x 1350 px
Note: As we mentioned earlier, the reason portrait photos are prioritized is the most common: they fill almost the entire user's display space.
This means that it catches the eye more and gives more chances that the photo will be noticed. In addition, this format literally gives you more physical space to place your brand.
In this case, the rule of thirds comes into play. Vertical lines can be divided into foreground, middle and background. Ideally, it's best to place something eye-catching in all three parts. As a last resort, there should be at least one main focus point.
Instagram carousel post size
The carousel allows users to upload up to 10 images that match the same aspect ratio. Sometimes it's not easy to align all the photos properly, but it's handy for posting multiple images, close-ups, and other pictures in one post.
- Aspect ratio: 1:1
- Optimal size: between 600 x 600 px and 1080 x 1080 px
- Maximum resolution: 1080 x 1080 px
Note: If you have very high resolution photos of your products, you should consider uploading them in slices to the carousel, ie.
you need to enlarge each part of the photo and divide it into parts. In this way, you can showcase the product with all the details, as well as give a general idea of it.
You can also try posting additional items that complement or are part of the set. This way, you won't clutter your feed with multiple posts that might annoy some users. You can even achieve a panoramic effect by posting a layout carousel, where each photo is a suggestion of the previous one.
Instagram Stories Size
Instagram Stories are very engaging, accessible and easy to follow. Since stories are an effective way to increase reach, engagement, and conversions, you can't afford to upload content in an incomprehensible way.
- Aspect ratio: 9:16
- Optimal size: between 600 x 1067 px and 1080 x 1920 px
- Maximum resolution: 1080 x 1920 px
Note: Instagram provides specific options for different ratios. Photos that do not meet the recommended parameters will not be stretched; instead, the app will add a border around the edges to match the main color scheme of the image.
This option allows you to upload even horizontal photos (however, they will be much smaller than vertical ones).
However, you should still opt for a vertical format in Stories. People use their smartphones vertically, so you don't have to force them to rotate their phones to see the full size image. If you do without using a frame to fill the entire screen, and also rotate the photo vertically, then you will be pleased with the end result.
Instagram video size
If you want to create the perfect Instagram video, then you need to consider the features of the platform. Check out our guide on how to post videos to Instagram and try playing around with different formats. There are many nuances in the publication of videos that are worth getting to know.
Here is a short table of allowed video formats and their features.
| Instagram video format | Aspect ratio | Size |
| Square video | 1:1 | 1080x1080px |
| Horizontal video | 16:9 | 1080x608px |
| Vertical video | 4:5 | 1080 x 1350px |
| IGTV | 9:16 | 1080x1350px |
| Storys | 9:16 | 1080x1920px |
Just like with photos, Instagram provides the ability to work with square videos.
This format is standard and universal for all kinds of devices. The technical requirements for square videos are almost the same as those for photos.
- Square video aspect ratio: 1:1
- Minimum and maximum resolution: 600 x 600 px and 1080 x 1080 px
- Duration: up to 60 seconds
- File size: up to 4 GB
Our recommendations for horizontal videos are almost identical to those we gave for photos. The reason why we recommend using a different aspect ratio is that it's too complicated to convert a video to 1.9:1. In addition, most people are used to watching videos in 16:9 format.
- Aspect ratio for horizontal videos: 16:9
- Minimum and maximum resolution: 600 x 315 px and 1080 x 608 px
- Duration: up to 60 seconds
- File size: up to 4 GB
Vertical video and full screen are not the same thing. If you're filming a clip on your phone, or recording a video on TikTok or Snapchat, then you'll need to resize the video before posting it to your feed.
- Aspect ratio for vertical videos: 4:5
- Minimum and maximum resolution: 600 x 750 px and 1080 x 1350 px
- Duration: up to 60 seconds
- File size: up to 4 GB
IGTV is Instagram's first attempt at adding a longer video option. To date, this format has proved to be the most suitable for a more detailed display of any topic without a 60-second limit.
- IGTV aspect ratio: 9:16
- Minimum and maximum resolution: 600 x 750 px and 1080 x 1350 px
- Duration: 15 seconds to 60 minutes
- File size: up to 5.4 GB
Note: The recommended cover photo size is 420 by 654 px, which corresponds to a ratio of 1:1.55. Try to fit the cover image to the exact size you need because you won't be able to change it later.
Story video is a way to make short vertical videos. Whether you record video directly from the app or upload it from an album, the requirements remain the same.
If the video does not fit the required parameters, it will be automatically cropped.
- Aspect ratio for video stories: 9:16
- Minimum and maximum resolution: 600 x 1067 px and 1080 x 1920 px
- Duration: up to 15 seconds
- File size: up to 4 GB
8 amazing facts about the Instagram app
Introduced exactly three years ago, the free Instagram app has become a huge breakthrough in the world of social media. With over 150,000,000 users, around 16,000,000,000 uploaded photos and 1,000,000,000 "likes" every day, Instagram is one of the most popular apps today.
Unlike the usual Facebook, VKontakte or Odnoklassniki, the main functionality of Instagram is to upload and share photos and videos through any social network, including your own profile in the application.
According to a study by TrackMaven, 123 major brands from the Fortune 500 list (a ranking of the world's largest companies in the Fortune business magazine owned by Time Inc.
) are present on Instagram. Obviously, for Nike, Starbucks, Foot Locker and other giants, the app serves as a great platform for marketing campaigns. In this post, we will look at the statistics collected by TrackMaven experts that clearly illustrate the potential opportunities for optimizing your own Instagram account.
- How are social networks changing the world?
1. Photos vs Videos
On June 20, 2012, Kevin Systrom, at a presentation at Facebook headquarters (Instagram was acquired by Facebook in April 2012 for $1,000,000,000), introduced a massive update that allows Instagram users to take short videos and upload them to the feed.
During the first 24 hours after the launch of the update, more than 5,000,000 videos were downloaded by users. Such statistics gave every reason to believe that Instagram could be as successful as YouTube video hosting. However, nothing of the sort happened.
- Business Lessons from Kevin Systrom (Instagram)
About 55,000,000 photos are uploaded daily to Instagram, while the frequency of using the new functionality to shoot and upload videos leaves much to be desired.
For example, Fortune 500 companies post about 1,850,000 posts per month, 96% of which are photos.
To date, one photo receives an average of 37 comments and "likes" per 1,000 subscribers, while the same indicator for a video is 24.
2. Normal or #nofilter - the most popular, but not the most effective filters
Filters are the most unique feature that sets Instagram apart from any other app. But which of them are used most often, and do they affect the level of interaction with subscribers?
Among fans of "posting food" on social networks, the Lo-Fi filter is especially popular, which increases the saturation of colors and allows you to add a shadow effect. In addition, it is among the filters preferred by major brands.
However, the correlation between the frequency of use of filters and their effectiveness is not so high. For example, Mayfaif brings in an average of 23,045 comments and "likes", while photos processed using the Normal filter receive about 18,009 reviews.
- 20 most common myths about SMM marketing
The most successful days for posting on Twitter, Facebook and a blog can hardly be considered as those for Instagram.
The app's extreme portability makes any day of the week a great day of the week, but the Fortune 500 rating suggests that you should expect the highest return on photos uploaded on Sunday, even though users tend to prefer Thursday.
- Best time to post on Twitter, Facebook, Email and Blog
4. Best time to post video
Large brands most often post photos during business hours, which allows them to receive an average of 16 reviews per day. However, photos uploaded after business hours or weekends have slightly fewer interactions — 15.
When it comes to video posting, the results are quite different - videos posted outside office hours (9pm to 8am) receive an average of 33.45 comments and likes. Most likely, such statistics are related to the lack of sufficient time for users to watch videos during the working day or the blocking of social networks in the workplace.
5. 1 comment for every 33 likes
It takes a fraction of a second to “like” a post on Instagram, but double-tapping is not enough to write a comment. In the case of Fortune 500 companies, the number of “likes” left is 97% of the total number of interactions, while comments account for only 3%.
- Video marketing statistics Top 100 brands on YouTube
6. Optimal number of hashtags
There is an opinion that using more than one hashtag is extremely tactless on the part of Instagram users, but many social media experts recommend using at least two.
Big brand posts — with more than 1,000 followers — account for an average of 21.21 interactions, while company posts with fewer followers but using at least 11 hashtags get about 77 likes and comments.
Describing your photos and videos in detail with relevant hashtags will help you capture the attention of other users and attract new followers, while the right number of them will increase the overall number of interactions.
7. Instagram URLs
A year ago, some time after the acquisition of the application by Facebook, Instagram introduced the ability to view user profiles through a web browser. This is a unique case when a program originally intended only for smartphones, after some time, went to the "big" Internet.
However, Instagram still functions as a mobile application, as it is still not possible to upload photos from a computer - you have to take pictures exclusively using mobile devices. But to see other people's photos, you don't have to use the app yourself.
In addition, the ability to view photos from a browser window allows you to follow active links posted by users in their profiles.
8. Target audience is priority number one
This graph is not unique because it displays information you already know: the number of interactions (comments, likes, shares) increases as the number of subscribers increases, and Instagram is a great proof of this.
