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How do you become an instagram star


How To Become Instagram Famous in 2023 [8 Steps]

Are you wondering how to become Instagram famous?

If you want to be the next Kylie Kardashian or Cristiano Ronaldo, we’ve got bad news — we can’t make Kris Kardashian your mom or bless your feet into super-stardom. (That’s asking a little much)

But we can show you how to find Instafame. After that, whether or not you surpass Ronaldo’s 464M following is up to you.

If you want to become Instafamous, there’s a pretty straightforward formula to follow. We’ll walk you through it in these eight tried-and-true steps.

1. Define your personal brand

2. Find your niche and cater to it

3. Listen to your audience

4. Engage your followers

5. Be consistent

6. Create quality content

7. Treat your Instagram account like a business

8. Manage sponsorship interest like a boss

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.

These days, being “Instagram famous” means more than just having a large following. Instafamous accounts are usually influencers or creators, which means they can use their audiences to drive awareness about a trend, topic, company or product.

Instafame isn’t instant. You can’t buy a ton of followers, call yourself an influencer, and wait for brand deals to come rolling in.

That goes for folks who are the one-hit-wonders of viral videos, too. Sure, they might experience a brief flare of Instagram attention. But that fame will die out fast if they don’t keep producing high-quality content.

Take @flyysoulja, who had a monstrous 15 minutes on TikTok because of their viral “island boy” video. They now regularly post content on Instagram, maintaining over a million followers.

Source: @flyysoulja

The following steps take time and effort. But they’re consistent with the habits we see influencers and Instafamous folks using.

1. Define your personal brand

If you don’t have a viral video to springboard you into millions of followers, you’ll need to start at the beginning.

That means figuring out how you want to show up on Instagram. Remember, the “you” you put on Instagram is your brand. So your online identity needs to feel (and be!) authentic — your followers will know if it isn’t.

Branding can be an in-depth process. Here are five steps to defining your personal brand and some questions you can use as prompts.

Step one: Define your goals

Without clear goals, you won’t be able to measure your success. Start by thinking about why you’re pursuing Instafame.

  • Why do I want to become Instagram famous?
  • What does Instagram fame look like for me?
  • What milestones can I achieve to reach my goal of being Instafamous?
Step two: Find your differentiator

Next, consider what sets you apart from your competition. No matter your specialty, you’re probably entering a crowded market. Why should someone follow you instead of someone else?

  • What makes me stand out from the crowd?
  • What can I do better or differently than other personal brands like mine?
    • Note: This doesn’t have to be a huge difference — you could be the sassiest baker on Instagram, for example, or the most polite mycologist.
Step three: Write down your narrative

Your backstory is where you say who you are and what you care about. People remember emotionally-driven stories more than facts. Plus, staying on point with your copy is easier when you have a brand story to refer back to.

  • What is my story?
  • Where did I come from, and where do I want to go?
  • What motivates me?
Step four: Define your personality

You want your content to be consistent and recognizable. That means each post should reflect your brand’s personality in some way. Are you trying to inspire your followers? Teach them? Amuse them?

  • What are five words that describe my personality?
  • What is my brand voice?
  • How do I want people to see me? How do people actually see me?
Step five: Craft your personal brand statement

A personal brand statement is a short, catchy statement you can refer back to while creating your content. Externally, it can act as an elevator pitch.

Look at your previous answers and ask yourself, “Who am I? Why am I doing this? What makes me unique?”

You can put your personal brand statement in your Instagram bio. Consider, like creator Lauren Sundstrom has, pairing it down to the bare essentials of what your audience needs to know.

Source: @laurengsundstrom

Voilà! Now you’ve got a personal brand you can build your Instagram strategy around.

And a note: These answers will evolve with your brand. It’s meant as a guide, so don’t stress too much about perfecting it the first time.

2. Find your niche and cater to it

Once you know your differentiator (step 2 above), use it to target the niche audience that makes the most sense for your brand.

Niche followers are often fiercely loyal. Shared interests make for strong bonds and can make your relationship with your audience much less forced.

Once you understand your niche, find micro-brands adjacent to you and work with them. Trans woman, activist, model, and style aficionado Lauren Sundstrom posts regularly about only working with brands that share her eco-friendly outlook.

 

View this post on Instagram

 

A post shared by Lauren Sundstrom (@laurengsundstrom)

3. Listen to your audience

Your audience is your best asset. Typically, folks on the internet are mercilessly honest. If you ask a question, you can expect a real answer. When you are your brand, this can require some thick skin.

Solicit answers through questions and polls — and be specific. Open-ended questions like “What do you want to see more of?” likely won’t get you what you want. Instead, ask specific questions, like “Should I add color or keep it neutral?”

Source: @delancey.diy

Pay attention to any repeat comments or questions. There may be a gap in your communication that needs filling. Give your audience what they’re looking for, and you can inspire brand loyalty.

Oh, and don’t stress about having a small following. That just means you’re a micro-influencer. According to Hypeauditor, micro-influencers (one thousand to ten thousand followers) have the potential to earn, on average, $1,420 per month!

If you really want to increase your audience size, though, here are 35 ways to build your follower list from scratch.

4. Engage your followers

Fame doesn’t exist in a vacuum. You can only be as famous as people are willing to pay attention. So, bring your audience in and engage them — and no, you can’t take a shortcut here. Using bots for engagement (believe us, we tried it) doesn’t work.

As tempting as it is to cut corners, a quality engagement strategy will have you reaping the rewards before too long. Strong engagement remains a key player in Instagram’s algorithm. The better your engagement, the more Instagram will put your account in front of folks, and the more your brand reach will grow.

5. Be consistent

Consistency breeds credibility! It may take some time to figure out your visual style, brand voice, and posting cadence. But once you do, keep it up. Folks will start associating your brand with a certain aesthetic and point of view, further cementing it in their minds.

A social media content calendar can be a lifesaver, helping you plan ahead and post consistently.

6. Create quality content

Instagram is and will always be a visual app. That means posting visually appealing content will always be important. You may need to take a photography course, buy some video equipment, or figure out how to edit your videos and photos with photo editing software

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.

Get the free guide right now!

And remember: Genuine, authentic content attracts people. Once you’ve got the basics down, you can start optimizing your content with keywords, popular hashtags, powerful calls to action, and Instagram Live content.

View this post on Instagram

A post shared by Alaina Michelle (@iwasyoungandneededthemoney)

7.

Treat your Instagram account like a business

Your Instagram account is how you get your product (you and your personal brand) out to the world. That means it’s now your business — so treat it like one.

If you haven’t already, now’s the time to transition to an Instagram business profile or creator account. You’ll gain access to detailed analytics and creator-specific tools.

Plus, a business or creator profile allows you to use third-party apps like Hootsuite (our personal favorite, obviously).

Hootsuite lets you schedule and publish posts directly to Instagram, engage your audience, measure performance and manage your presence on other social networks — all from a single dashboard.

Hootsuite will even suggest your personal best times to post to your social media accounts directly within the publishing interface.

Try it free for 30 days. Cancel anytime.

8. Manage sponsorship interest like a boss

Now for the fun part — money! When you’ve reached a certain level of followers and recognition, you will have brands or organizations reach out to you with sponsorship opportunities.

You can also get proactive about chasin’ that cash. We’ve got expert advice on making money on Instagram.

Plus, when you’re ready to start reaching out to potential collaborators, you can use Hootsuite’s analytics to build out your brand pitch deck. Brands want to know that you’re a good bet, so being able to prove a strong engagement rate or high conversion can be a gamechanger.

Remember when you’re monetizing your account to stay on track to your Instagram stardom. Make sure you do it the right way by avoiding these common pitfalls:

  1. Don’t say yes to everything. You’ll want to treat your sponsored posts like your own content. If an offer doesn’t vibe with your brand, say no. And make sure you advocate for products or services you would use yourself.
  2. Make sure you’re comfortable with the compensation presented. If someone offers you “exposure” instead of something with monetary value, don’t be afraid to let them know you can’t pay your rent with “exposure. ” Or politely decline. It’s your account and your call.
  3. Don’t agree to anything you don’t fully understand. Did you receive a detailed campaign brief? What exactly is expected of you? Reach out for clarification if you’re unsure. Otherwise, you may agree to more than you bargained for or damage a potentially lucrative partnership.

Start building your Instagram presence using Hootsuite. Schedule and publish posts directly to Instagram, engage your audience, measure performance, and run all your other social media profiles — all from one simple dashboard. Try it free today.

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How to Become Instagram Famous (From 14 People Who Did)

  • Hubspot Blog
  • HubSpot.com

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    Grow your Instagram presence with this free Instagram guide and collection of templates.

    Get Free Business Instagram Kit

    Caroline Forsey

    Updated:

    Published:

    Instagram is no longer just about connecting with friends -- in 2018, it has become an incredibly powerful platform for finding your voice and creating a business. In fact, Instagram's estimated mobile advertising revenue is expected to reach 6.8 billion U.S. dollars in 2018, compared to 1.8 billion two years ago.

    Nowadays, Instagram is capable of turning stay-at-home moms into successful hat designers, or a woman working in corporate wealth management into a world traveler. So it's no surprise you want to become an Instagram influencer, and reach a large audience with your own personal brand.

    Since I myself am not an Instagram influencer (I think an average 60 likes per post falls a little short of most brands' minimum for sponsorship opportunities), I set out to interview some real Instagram influencers in the industry, so you can get the full scoop.

    Throughout my conversations with these influencers, one thing became abundantly clear -- the term "famous" makes most of them uncomfortable. Apparently, "famous" denotes something less substantial than what most of these people are chasing. As Emma Hoareau (@emmahoareau), a beauty and travel influencer who boasts nearly 40k followers, tells me, "Don't set out to be Instagram famous! Create beautiful work and use the app as a source of inspiration . .. not a numbers competition."

    If you think about it, "fame" and "influence" are two drastically different measures of success. While fame is measured by a certain number, influence is measured by something a little less quantitative -- a deep, authentic connection with your audience.

    Here, we've compiled some critical tips from fourteen Instagram influencers, so you can get one step closer to sharing your brand with the world and influencing your own audience.

    How to Become Instagram Famous

    1. Make sure your content is genuine and authentic.
    2. Remain flexible and authentic as your brand shifts.
    3. Focus on your audience.
    4. Find micro-brands.
    5. Refine your photography skills.
    6. Be persistent.

    How to Become Instagram Famous

    Creating authentic Instagram content can help you on the road to becoming a social influencer whom businesses want to work with, but doing it right is just as important. Here's how to make your mark in Instagram, step-by-step.

    1. Make sure your content is genuine and authentic.

    Across the board, all the influencers in this list insisted on one tried-and-true practice -- authentic content.

    Emily Roberts (@thelipstickfever), pictured above, is a fashion and beauty influencer with over 57k followers. She told me, "Focus on quality over quantity when it comes to your content. It's better to post top notch images less frequently, than to post something subpar very frequently."

    To me, this makes sense -- the same is true for any type of content creation. An audience would rather read one high-quality Facebook status than a hundred less interesting ones. At HubSpot, we'd prefer to publish a few exceptional pieces of content per day, rather than laboring away to produce hundreds of barely average pieces.

    Emma Hoareau (@emmahoareau) concurred: "Make sure the content you're sharing is true to yourself, and try not to compare yourself to others. "

    Of course, authenticity is easier said than done, particularly when you're following other accounts and feeling envious of their posts or their brand image. You might, at times, doubt your ability to remain honest about your life when it's tempting to portray something a little shinier.

    Nic and Nat (@sneakymommies), two women who create kid-friendly, healthy recipes on their Instagram account and have over 6,000 followers, say you should "stay authentic and always be you. This means being truthful and honest about who you are both online and offline and staying true to your personal brand."

    Morgan Raphael (@bun_undone) a health, wellness, and inspiration influencer with nearly 15k followers, offers some advice when it comes to whether or not you need to find a niche. "I heard a lot of advice to find your niche and what makes you stand out, but truthfully, if you share your real self, people will relate and therefore respond by continuing to follow you and engage with your content. "

    Finally, Chelsea Martin (@passporttofriday), a travel blogger and influencer with over 17k followers, says commitment to your brand is critical -- "don't take just any collaboration offer that comes through the door. Stay loyal to your personal brand and your followers will stay loyal to you."

    While it can be tempting to take the first sponsorship offer you receive, long-term growth is about remaining committed to partnering with brands that can offer meaningful value to your audience, as well.

    2. Remain flexible and authentic as your brand shifts.

    When you follow Instagram influencers, you might feel like they joined the app with an inherent and instant understanding of their brand -- at least, that's how I've always felt. To verify this, I asked Nicole Loher (@nicoleloher), a health and fitness influencer with over 14k followers, whether she knew what she wanted her brand to be when she first created her Instagram account.

    Nicole told me, "I've always had a really pure goal to share a super authentic glimpse into my life -- no matter if it's good or bad -- because I ultimately moved to New York not knowing anyone … And 'making it' here was never and still is not easy. I think as my following began to amass, I realized I had a real platform to be an advocate for projects, communities and brands, I'm passionate about -- the most notable one being the Leukemia and Lymphoma Society. That said, about three years ago, my brand started to shift. I went from being a girl who worked in fashion and beauty, to a competitive triathlete. It wasn't something I set out to do -- it just shifted as my life shifted!"

    It seems a key factor in remaining authentic and true to your audience is, ironically, allowing yourself to change direction. If your audience believes they're getting a glimpse into the real you, and if they feel connected to you, they'll ideally want to grow and change with you as you move throughout stages of your Instagram, and real life, journey.

    3. Focus on your audience.

    We've discussed remaining authentic and flexible as you create a brand identity on Instagram. Now, let's consider why this is important -- audience loyalty.

    An influencer doesn't become an influencer without creating a strong community, and developing a connection, to her audience. Emily Roberts (@thelipstickfever) says, "Always make sure you're focused on driving value to your audience, and hone in on what makes you truly unique."

    Ultimately, becoming an Instagram influencer is a professional role like anything else, so it's important you consider what you can offer your audience. Lauren Caruso (@laurencaruso_), a fashion influencer who boasts nearly 35k followers, advises, "Step one is definitely finding your niche, then figure out how to offer some sort of a service to the audience. It can be anything from outfit ideas, creative direction ideas, or helping them discover new brands -- just make sure you stay true to your aesthetic, rather than trying to be everything to everyone."

    Finally, Nic & Nat (@sneakymommies) told me, "People will want to connect with you if they view you as being relatable (human!), so being honest and sharing the good and the bad is what they want to see. "

    There's a reason the hashtag #nofilter has been used over 235 million times, compared to #sponsorship, which barely passes the 400,000 mark. Ultimately, Instagram is a platform meant to connect real people with true experiences. Make your audience feel like they're getting a glimpse into your challenges, and they're more likely to cheer on your successes.

    4. Find micro-brands to work with.

    Once you've created a brand and grown a loyal following, you might feel ready to reach out and get endorsed by certain brands. But direct messaging Nike or L'Oréal might not be your best initial strategy.

    Instead, Puno (@punodostres), a micro-influencer and business founder with over 14k followers, emphasizes the importance of micro-brands: "Micro-brands on Instagram are awesome, mostly because they are small businesses that are open to trade. Similar to you, they're looking to build their following. If you're an influencer with under 10k followers, product for trade is a great place to start creating content you want to get paid for, especially if you can find brands you love and are in the same boat (socially). Plus, they are more likely to mention and regram you."

    To find micro-brands, Puno suggests you use PeopleMap.co, a micro-influencer tool she created (the tool is used by clients like Refinery29 and Etsy). You can also find micro-brands by searching for hashtags related to your expertise. For instance, #healthyeating might connect you with brands, or other influencers, in a similar industry. Once you find brands you're interested in working with, you can either direct message or email them.

    Additionally, Jackson and Graham Buoy (@thebrothersbuoy), two food influencers with over 11k followers, told me, "One of our absolute favorite things to do is work with smaller brands or new restaurants who are still finding their voice and help them tell their story visually. We only promote things on our feed that we genuinely care about or use ... We just don't see the point behind content that is so obviously paid for and doesn't align with someone's personal brand, as it really defeats the whole idea of 'influencing. '" 

    For more information on sponsorships, check out, "How to Get Sponsored on Instagram (Even if You Currently Have 0 Followers)".

    5. Refine your photography skills.

    Oftentimes, it's easy to feel like your iPhone and Instagram filters are enough -- and, sometimes, they are. But to set yourself apart as an influencer, versus just an Instagram user, it might be worthwhile to invest in better photography and editing equipment.

    Chelsea Martin (@passporttofriday) says, "A professional camera and a great lens could make the difference between a good photo and an amazing photo -- which has more potential of being reposted by other accounts, therefore growing your audience."

    To set yourself apart, consider going the extra mile. Invest in equipment or a photography course to improve your skills.

    Jackson and Graham Buoy (@thebrothersbuoy), advise, "Investing in equipment is a great idea, but if you don't know how to use it, it won't get you anywhere. We would recommend spending money on sites like Skillshare, or even investing time in YouTube tutorials about photography and editing basics. Once you feel comfortable with that stuff and know you can take a good photo, then graduate to some higher quality equipment."

    Ultimately, you want to provide your audience with something valuable. Like any service, using the proper tools and taking online courses could lead to a bigger pay-off in the long run.

    6. Be persistent.

    As with any profession, one of the most critical components to becoming successful on Instagram is persistence.

    Morgan Raphael (@bun_undone) says, "I preach patience and self-love. Don’t give up, continue to write or post consistently and in time it will flourish. The comparison game can easily get in your head if you’re focused on numbers, so instead, focus on the meaningful content you’re sharing, remain proud of your work and keep going."

    Becoming an influencer isn't easy, and while it can be incredibly rewarding, it's only possible if you're willing to put in the time. Being passionate about your content will help you push through the challenging times.

    Christina, Jeannie & Eli (@fitcityblonde), three fitness influencers with over 8,000 followers, advise, "Post content that you're passionate about, build genuine and authentic connections, and GRIND. Don't be afraid to reach out to people to build your network, especially in person. Instagrammers often hide behind their pages, so it's unique when you're willing to establish actual human connections. All in all, keep it real, and work your tail off."

    I think we can all agree, whether it's influence or fame you're after, worthwhile endeavors are never easy -- but, hopefully, these influencer tips make your experience a little easier.

     

    Topics: Instagram Marketing

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    How to become an Instagram star: growing a profile from scratch

    Content

    Instagram has long ceased to be an ordinary social network for posting photos. With its help, they sell, buy and even teach. That is why many entrepreneurs use it to promote their business. And there are more and more questions about this. How to “promote” your account and gain hundreds of thousands of subscribers?

    In this article, we will shed light on the promotion of an insta profile and debunk many myths associated with it. What are the best ways to promote? What to arm yourself to become an Instagram star? Read on. nine0003

    Why Instagram?

    If you haven’t heard about Instagram yet in 2020 or don’t understand why you need to start a page for the store, then now we will explain to you.

    This platform has over 1 billion active users. In Ukraine, about 11 million people constantly use this application. And every day their number is growing. That is why Instagram is a much more effective way of promotion than traditional billboards and flyers.

    By the way, the number of male and female users is almost the same. So you can promote products for both male and female audiences.

    In general, Instagram is an indispensable thing in modern business. So sign up now if you haven't already. And forward to increase sales!

    What is a business account and why is it needed?

    If you are an entrepreneur and are just starting your Instagram journey and promoting your brand, then we immediately recommend connecting the capabilities of a business account. It is much easier to promote a service or product with it than with a simple page. nine0003

    By creating a business account on Instagram, you expand the range of your opportunities on this platform. It links to your own company's Facebook profile and provides you with a ton of cool extra features. For example:

    • You can monitor user interaction with posts on the page (engagement, reach, likes, comments, saves, reposts, etc.).
    • It becomes possible to post ways to contact you (e-mail address and phone number). nine0032
    • Publications can be promoted immediately through the app
    • Your brand awareness is greatly increased

    By the way, this mode on Instagram is preferred not only by shops, but also by average users. After all, who doesn’t want to see how interested his account is. In general, a business account is a lifesaver that must be used.
    Connecting it is easy, even a child can handle it. Thanks to a simple interface, setting up a business profile can be understood even intuitively. Therefore, we will not give you detailed instructions. But let's write down the steps:

    1. Go to Instagram Settings.
    2. Click on the “Account” section.
    3. At the very bottom you will see the inscription “Switch to a professional account”. Click on it.
    4. Next, you will need to select - "author" or "business" (they, in fact, are no different, but in the "author" option you can not select a category).
    5. Decide on a category.
    6. Then enter your contact information so that potential customers can contact you. Depending on your business goals, you can choose to hide contacts. To do this, simply click on the option “Do not use my contact information”. nine0032
    7. Next, link your Facebook account. And optionally, add a company page.
    8. Done! Enjoy the result!

    But don't rush to open the champagne and celebrate the brand's insta opening. After all, this is just the beginning. So take a deep breath and read on :) Let's talk about the appearance of the profile

    Most of us are familiar with the phrase "Meet by clothes, but see off by mind." So it also applies to Instagram profiles. If you do not deal with the visual of your page, do not expect anything good. We have a whole manual on this topic. So immediately after reading the promotion guide, run and study the valuable information in the attached link https://welovesmm.com.ua/blog/instagram-design/. nine0003

    What about good content?

    It's no secret that high-quality account content is one of the main components of a successful Instagram page. Therefore, cheating here will not work.

    To write good posts, you first need to make a cool content plan. To do this, pay attention to the following points:

    • Account type . How will you appear in the eyes of users? You can choose between a personal blog or a professional account, an online store, or a representative brand profile. nine0032
    • Structure . Do not neglect planning the structure of future content. After all, this is the “skeleton” of your posts.
    • Categories . Be sure to think about what headings you will have in your profile.
    • Audience . If you can’t decide on the type of content, contact your audience. Ask them what kind of posts they like, what categories they prefer. Or you can analyze their tastes yourself. Carefully review the statistics under each post - and build on these indicators. nine0032

    Next, it is important to think about how you will present each section to the public. Here are a couple of ideas for different post types:

    Sellers
    • New Product Announcement
    • Testimonials from satisfied customers
    • Q&A
    • Description of the product and its benefits

    Information and entertainment
    • Trend overview
    • About brand
      • nine0031 Humorous description of workflow
    • Company history

    Reputational and educational
    • Product manual
    • Description of your participation in various charity events
    • Information about achievements

    When you don't know what to publish anymore
    • Selections from quotes
    • Interviews with experts from your industry
    • Posts for guests

    Create a special table and enter information about the categories and posts that you plan to post in it. You can also write the release date of each publication.

    A few words about hashtags

    There is a constant debate on Instagram about whether or not to use hashtags. We believe that they will be useful to you in the initial stages. Since they allow you to bring the post to the TOP. In addition, this is a good navigation and attracting a new audience. nine0003

    Hashtags can be low-frequency (up to 50,000), medium-frequency (more than 50,000) and high-frequency (more than 100,000). At the initial stages, use only low and medium frequencies so as not to get lost among the “sharks” of Instagram. By the way, we do not recommend inserting “#” after each sentence. It is best to place them at the end of the post or the first comment.

    Don't neglect hashtags with the name of your city. This way, potential buyers can find you. And watch what “#” leaves competitors. nine0003

    However, the use of hashtags has changed a bit a few years ago and now. If earlier they really helped to promote the account, now, basically, they only clog posts. And all because “young” profiles add too many hashtags. Although their optimal number is 7-10 pieces. So don't overdo it. Everything should be in moderation.

    You can also use hashtags to navigate your account. For example, to divide all publications into categories. With the help of such lattices, it will be much easier for users to find the post they are interested in. nine0003

    We promote the profile to the masses

    Beautiful photos and well-written posts are not enough to reach the TOPs. Good promotion is important. With the help of high-quality promotion, you can even turn 1000 subscribers into 200 thousand. And in general, without good advertising you will not go far.

    What are the ways to promote an account?

    There are a lot of options for promoting your profile on Instagram. They are both paid and free. The most popular free way of promotion is mutual PR. But he has his own “pitfalls”, which we will talk about a little later. Also, novice users like to use “mass following” - subscriptions to different profiles. His idea is that when following a person, he will follow you back. nine0003

    But, unfortunately, the free options don't work as well as the paid ones. Targeting, advertising with bloggers, giveaways - this is what will help you attract the maximum number of subscribers in the minimum amount of time.

    Where should this target of yours be targeted?

    Target or targeted advertising is the official advertising from Instagram. It is usually shown in the feed and stories. It involves displaying ads to your target audience. It can be launched through an application on a smartphone or in a special Facebook account on a computer. Targeting looks for potential buyers based on the following criteria:

    • floor
    • age
    • city
    • country
    • region
    • hobbies
    • etc.

    “I promote you and you promote me” or use mutual PR wisely

    Despite the fact that this is a free promotion method, it can dramatically expand your audience. It lies in the fact that bloggers promote each other. Of course, if you have 200 subscribers, there will be no good income. Well, if you are already at least a little popular in the vastness of the network, you can try the VP. nine0003

    His idea is that two accounts with roughly the same number of followers advertise each other. Roughly speaking, they "exchange" their audience.

    By the way, we cannot fail to mention the promotions that famous bloggers sometimes arrange. They love to post their unknown followers on stories. You can call this phenomenon charitable PR.

    We cooperate with large accounts

    Another popular way to promote on Instagram is advertising with popular bloggers and entertainment publics. The scheme is simple: you choose a well-known account on the social network and buy advertising from its owner. nine0003

    This is one of the most expensive promotion options, but it is very effective. True, when choosing a blogger, be sure to check his audience. Since many people like to “sin” by cheating subscribers. You can study the quality of followers in special applications for viewing Instagram statistics. For example, Live Dune.

    We also advise you to request statistics directly from the blogger. It is important to find out information on the weekly increase in subscribers and coverage on the page. And don't forget about screenshots with statistics on gender, age and location of users. nine0003

    It is important to pay attention to the reviews of other advertisers of this blogger. You can write to them and find out directly, or you can search for the blogger's nickname using the hashtag #blacklist of bloggers on Instagram and Telegram.

    In general, carefully check the account to which you are going to entrust your hard-earned money.

    About flash mobs on Instagram

    If you want to stir up your audience and raise your assets, flash mobs are what you need. On Instagram, they also like to call them challenges. This is the performance of certain actions by a large number of people. For greater impact, it is better to hold a flash mob together with popular people. nine0003

    To come up with a good task for a flash mob, it is enough to follow these rules:

    1. The task should be easy to perform.
    2. In line with trends and developed based on the preferences of the target audience.
    3. The theme of the flash mob should be broad and understandable to many.
    4. Useful for users.
    5. Meaningful to you and your company.
    6. The idea must be interesting so that subscribers want to repeat it.
      7. nine0066

      We would also like to give you a recommendation. You can hold a contest among the participants of the flash mob. This way you can increase your reach. Come up with some cool prizes and go for it.

      What are giveaways?

      If you use Instagram, you may have noticed in the feed ads about all sorts of draws. Bloggers and celebrities are giving away cars, smartphones, money and other valuable prizes - if only you subscribe. And it really works. After one such giveaway, the number of subscribers can increase several times. nine0003

      Don't worry, you don't need to buy iPhones and cars to organize a giveaway. There are organizers of giveaways. They just recruit sponsors for the draws. And then, during the distribution itself, they establish a rule: subscribe to sponsors. It is also common to choose a media person who advertises the giveaway.

      This method is good because a lot of new subscribers will come to you in a fairly short time. But, unfortunately, most of them are simple “freeloaders” who will unsubscribe from you immediately after the end of the giveaway. So in order to maintain the number of subscribers, you will have to become a sponsor again and again. Choose if this option suits you. nine0003

      How to use reposts correctly?

      Reposting your Instagram posts by other people is a great way to promote. It is necessary that subscribers share posts in their stories and in the feed. And then a kind of Instagram word of mouth will work.

      You can also repost current news and articles to your page. Thus, the content will become more diverse. Subscribers will appreciate it.

      By the way, if you ordered an ad from a blogger, why not repost the ad post to your page? After all, the country should know its heroes!) And an additional recommendation will not be superfluous. nine0003

      We teleport visitors from your site to Instagram

      If you use social networks just as one of the sources of promotion, but hang on the site yourself, then you can use the “trust tape”.

      This is an Instagram post gallery that integrates into the visual of the site. This way, site visitors will be able to see your luxurious publications. You can make a ribbon of trust here:

      1. Juicer
      2. Instagram Feed by Expert Village Media
      3. Yotpo
      4. Instagram for WordPress
      5. Instagram Gallery Widget

      These platforms have a simple interface. So it will be easy to understand. The last two options are suitable for sites that run on WordPress.

      You can also add individual posts to the sites. They can be added as screenshots or specially embedded. Embedded posts can be liked right on the site. To add them to the page, you need to click on the three dots in the lower right corner of the publication and select "Insert". Next, the social network will give you a special code, which will remain posted on your website. nine0003

      Offline guests

      Do you own an offline business? Then transfer your customers to Instagram. Especially since the platform itself took care of it. Its developers have created a special Nametag, an analogue of a QR code. Print this code on business cards, posters, and more. Distribute it to your customers.

      To find it on Instagram, go to Settings. There you will see the item “Instagram business card”. Open and print.

      It is also a good idea to offer visitors a discount or a small bonus for signing up or taking a photo in your store or cafe. It's up to your imagination to decide. nine0003

      How to increase user activity and engage the audience?

      In order for attracted subscribers to stay on your account longer, you need to conduct different interactive activities. For example, quests and like times. Let's talk about this in more detail.

      What are quests?

      You are probably familiar with classic offline quests. Why not take them to Instagram? You can come up with a cool interactive for subscribers that will expand your audience. nine0003

      How does the quest work online?

      1. You create many accounts. They should form a tree structure.
      2. Accounts must be linked to each other with special links.
      3. After a person chooses a certain move, he moves to the next account. Thus interacting with the plot.

      You can create stories with completely different exciting plots. Comic, detective, informative - as your heart desires. nine0003

      Is it necessary to hold like halves?

      Like times are set to increase the number of likes on publications. They usually look like this:

      What are the benefits of like times?

      • Your publication will rise to the top by hashtags
      • Coverage will increase
      • The probability of getting into “Recommendations” increases

      Like time is a useful thing. By the way, bloggers create “activity chats” for beginner accounts. In them, profiles with the same number of subscribers agree on mutual likes and comments. Therefore, at the initial stages, you can not only create your own like times, but also interact in the like times of popular profiles. And added to activity chats. nine0003

      We raise the asset correctly

      If the number of likes and comments under your publications leaves much to be desired, work on raising the asset.

      First, carefully analyze the target audience. What does she like and what is trending now? To do this, regularly conduct surveys on your page, monitor competitors. This way you will better understand what subscribers need.

      Secondly, take not only artificial photos, but also “live” videos. You can shoot entertaining and educational content. Also, do not forget about Instagram Stories and live broadcasts. This will also diversify the page. nine0003

      Third, you can ask your friends to be active on their profile. Then new subscribers will start to follow their example and interact with your publications. Just don't forget to reply to comments.

      “I want to be in the top”. What is needed for this?

      To gain popularity exponentially, we advise you to follow some rules.

      1. Write on current and hot topics. Write about what's on your mind right now. Don't forget about trends. nine0032
      2. If you have big bloggers among your friends, ask them to like and comment on your posts.
      3. Use geotagging.
      4. Motivate your audience to give more likes. For example, for a certain number of likes, you will fulfill one of the requests of subscribers.

      In general, try to literally “put your soul” into your page. More personalized posts and live photos - and you will be in the TOP.

      Instagram Stories - separate topic

      If you want to become popular on Instagram, don't forget to post stories. We have described this innovation in detail in a separate article https://welovesmm.com.ua/blog/instagram-stories/. So go ahead and read.

      How to make a candy out of your page? A few tips from us

      Of course, we couldn't leave you without a couple of chips to help you get the most out of your account. Catch tips that will make your profile more popular. nine0003

      • Watch your competitors.

      To be the best in your niche, it's important to keep an eye on your competitors. Then you can understand their strategy and become better. You will analyze their pages and make better content.

      • Post regularly.

      If you start publishing posts regularly, then the asset on the page will not fall. One post a day or every two days will be enough to keep subscribers engaged. It’s not difficult for you, but it’s a joy for users. nine0003

      • Don't neglect beautiful photos.

      A good quality picture is just as important as cool text. Arm yourself with photo editors and a good camera - and go ahead to create masterpieces.

      • Leave comments under the publications of subscribers and famous people.

      It is very important to interact with your audience. Then you will gain a good reputation among subscribers. Don't forget to leave comments for bloggers too. This way more people will notice you. nine0003

      • Use different types of content.

      So that your subscribers don't get bored, diversify your content. Alternate entertaining posts with informational and so on.

      • Participate in marathons and flash mobs.

      All sorts of marathons and flash mobs will help you make yourself known. Moreover, only “live” accounts participate in such interactive activities. Therefore, you will be able to find yourself potential customers. nine0003

      • Analyze account statistics.

      Watch how your followers react to your actions and posts. What content do users like the most? Who is following your account? Learn all the information about your audience, and then give out a real bomb!

      Successful examples of promotion

      We would like to show you how popular accounts used promotion secrets. Because we want you to learn from the best! nine0003

      • Mercedes-Benz Quest

      The well-known luxury car manufacturer is also keeping up with the trends. He created a quest with which you can collect the car of your dreams and find out its price. The user chooses a color, a bumper icon, and so on. An excellent marketing ploy.

      • Flashmob from favorite artists

      A couple of years ago Timati's song "Eggplant" was popular. She won the hearts of many listeners. And a fun flash mob took not the last place in the promotion of the track. Fans posted their videos to this song with the hashtag #LadaSedanBaklazhan. The track went viral on Instagram and went viral. nine0003

      • New IKEA product launch

      Representatives of the Russian Ikea chose an original way to present the model of chairs. They chose the format of a fashion show - and it worked! People rushed to buy chairs from the new line. Still, the ad came out great. https://www.instagram.com/p/B1dxLVTn4rr/?utm_source=ig_embed

      A few words in the end

      In order for the insta profile to “thrive”, it is important not only to post beautiful pictures and deep text. But it is also correct to advertise it. After all, as Thomas Macaulay said: “Only the mint can make money without advertising.” So promotion, promotion and more promotion! nine0003

      True, it must be of high quality. If the promotion is wrong, it will take a very long time to wait for subscribers. Therefore, we advise you to trust the professionals of the WeLoveSMM team. They will set up a target for you, and they will come up with a quest, and they will make a beautiful visual. Basically, whatever your heart desires!

      Work on your account, promote it. Subscribers and potential customers will appreciate it. Well, we want to wish you good luck in the insta field. And good advertising, of course!

      Rate the material

      Average rating 5 / 5. Number of votes: 4

      How to become an Instagram star. 10 true advice.

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      730

      - advertising -

      It's like Cola's secret formula: it's impossible to know what lies behind the algorithms of the most popular photos of this social network. However, some advice can be given. nine0003

      1. Become a global celebrity (it's the easiest)

      There are some notoriously successful topics on Instagram. The most “simple” thing is that you are already famous. Seven million subscribers are immediately guaranteed to you. Take Kim Kardashian for example.

      Kim Kardashian

      @kimkardashian

      2. Cats! Where do without them.

      Are you Kim Kardashian? Then do like everyone else: post photos of cats!

      Cats

      @puyye

      3. Paint your nails

      The craziest manicure has the craziest success on Instagram.

      Manicure

      @nailsforever01

      4. Take pictures of food

      Sunset and exotic scenery, of course, can also ensure your success, but EVERYONE definitely wants to climb into YOUR plate.

      Food

      @beccbanks

      5. As a last resort...

      It might not be very polite to advise you, but if steps 1, 2, 3 and 4 didn't work, you can always post a photo of a sexy girl. Hugh Hefner's wife, for example, quickly thought of this

      Wife of the Chief Playboy

      @crystalhefner

      6. Don't share anything

      This is not Twitter for you! Quality is important here, not quantity. Post only the best photos.

      7. Analyze and draw conclusions

      Analyze it

      Look for inspiration in the Explore section. There, in addition to cats, nails and other sunrises and sunsets, you can find photographs that have gained popularity for a non-standard shooting point, originality or humor. nine0003 trashhand

      This picture by @trashhand got over 5800 hearts.

      8. Use hashtags

      Just like on Twitter, hashtags allow you to group pictures by topic. Write #Kremlin in the description, if it really is in the photo.

      9. Position the shot

      Position!

      In the same way as hashtags, positioning the image on the map allows you to organize the content. On Instagram, each place has its own page with a map and thumbnails of all the photos taken there.

      Learn more