How do you add a highlight on instagram
How to Create Beautiful Instagram Highlight Covers (40 Free Icons)
Instagram Highlight covers make a great first impression.
Located right below the bio section of your Instagram profile, they provide a polished look for your Instagram Highlights and draw attention to your best Instagram Story content.
And you don’t have to be a hip influencer to use them. Orgs of all stripes from government institutions to Fortune 500 companies use them to great effect.
Covers are an easy win for any brand that banks on aesthetics. (And on Instagram, that’s everyone.)
The good news is that even if you don’t have access to a graphic design team, they’re easy to make.
We’ll walk you through all the steps to create your own Instagram highlight covers. As a bonus, we have a free pack of icons to help you get started.
How to create an Instagram highlight
How to create a new Instagram highlight from your profile
How to create your own Instagram Highlight covers
5 tips for using Instagram highlight covers and icons
Download your free pack of 40 customizable Instagram Stories Highlights Icons now. Optimize your profile and set your brand apart from the competition.
Create highlights to keep your best Story content at the top of your Instagram profile permanently.
1. In your Story, tap Highlight in the bottom right corner.
2. Choose the Highlight you want to add your Story to.
3. Or, tap New to create a new Highlight, and type out a name for it. Then click Add.
And that’s it! You just created an Instagram highlight.
Have an idea for a new highlight? Or maybe you want to add a few different Stories at once?
Follow these steps to create a new Highlight from your Instagram profile:
1. Go to your profile and tap the +New button (the big plus sign).
2. Pick the Stories you want to add to your new Highlight. Pro tip: Instagram gives you an archive of your stories going back years. So don’t be afraid to do a little digging for those Story gems.
3. Tap Next and name your new Highlight.
4. Choose your Highlight cover, and tap Done.
Don’t have a highlight cover yet? Read on.
Instagram will allow you to use any image you like for your highlight covers.
BUT your brand deserves better than just “any image.”
This space is prime real estate for converting lurkers to followers. You want to leave an impression.
If you’re crunched for time, Adobe Spark has pre-made covers that you can customize and use.
But if you want more control over your Instagram brand, these steps will show you how to easily build a great Instagram highlight cover from scratch (or almost-scratch).
Step 1: Log in to Visme
Log into your account on Visme or create a free account on visme.co.
Step 2: Create a new image that is sized for Stories.
From the main Visme dashboard, click Custom Size in the top right corner, then type in the Instagram Story image dimensions (1080 x 1920 pixels). Click Create!
Step 3: Get our free icon set
Download your free pack of 40 customizable Instagram Stories Highlights Icons now.
Optimize your profile and set your brand apart from the competition.
Once you’re done downloading, unzip the file and choose your favorites. (You can use them with or without our professionally designed backgrounds.)
Step 4: Upload your icons to Visme
Go to My files in the left-hand menu, click Upload, and select the icons you would like to add.
Once you upload the icon image, click on it. If you can’t see your icon on your canvas after you’ve uploaded it, don’t worry. It’s most likely because the icon is white lines on a transparent background. We’ll fix this in the next step.
Step 5: Create your background
Right-click anywhere on your image and click Background. A quick-access background bad will appear in the top left corner of your workspace. Here, you can select a background color, or add a brand color in the HEX code field.
When you change the background color (to anything other than white, your icon will appear).
Step 6: Download your highlight covers from Visme
Name your project. Then click Download in the top right corner. Choose your file type (PNG or JPG are both fine). Then click the Download button.
Download your free pack of 40 customizable Instagram Stories Highlights Icons now. Optimize your profile and set your brand apart from the competition.
Get the free icons right now!
Your cover will be downloaded to your hard drive.
Repeat this process with other cover designs.
Pro tip: Now is a great time to make sure your Instagram account has your Story archive enabled. This is important if you want to go back and see your old Stories without downloading them to your phone.
Step 7: Edit your existing highlights to add your new covers
You no longer have to add an image to your Story (where all your followers will have to swipe past it) in order to make it a highlight cover.
Instead, you can just edit the highlight directly:
- Go to your Instagram profile.
- Tap the highlight whose cover you’d like to change.
- Tap More in the bottom right corner.
- Tap Edit Highlight.
- Tap Edit Cover.
- Choose the image icon to access your phone’s photo library.
- Choose your beautiful cover.
- Tap Done (actually, tap it three times.)
Do this for each of the stories you want to add covers to.
Voila! Your on-brand Instagram highlight covers are now gracing your profile and unifying your look. Magnifique.
5 tips for using Instagram highlight covers and icons
Now that you know how easy it is to make your own unique highlight covers, we’ve got some time-saving tips to make them as effective as possible.
Show off your brand’s aesthetic
Your brand has its favourite colours, font, capitalization—and possibly even some favorite emojis. Your highlight covers are definitely the place to show these off.
That said, keep in mind that less is more. Those little portholes are pretty small, after all. Clarity is key.
Don’t be afraid to experiment
Your Instagram highlights don’t have to do it all. They can do one thing very well.
For instance, Red Bull’s highlights used to be fairly conventional (e.g., Events, Projects, Video, etc.) But now they give each of their athletes their own highlight. All we get is a face, a name, and an emoji. Intriguing.
Meanwhile, the New York Times takes Stories literally. They populate their highlights with exhaustive yet readable primers on complicated political subjects. They also create fun, snackable Stories about appealing subjects.
Either way, their cover style is perfectly consistent, which helps make the wide reach of their topics more manageable.
Be consistent in your organization
There are absolutely no rules when it comes to organizing your Instagram highlights. (Brb, my inner librarian needs to go rail antacids.
)
But, some brands organize their highlights like they would their website (e.g., About, Team, FAQ). Some brands organize by collection or product (e.g., Winter ‘20, New Arrivals, Makeup Line).
I’m here to tell you that however you choose to organize, remember to approach it from your audience’s perspective.
In other words: if they know what they’re going to see, they’re more likely to tap.
Highlight the Stories that matters most
Ask yourself what’s most important to your audience. What are they here to see? This season’s collection? Today’s schedule? Or something that is useful for the longer-term, like, for instance, how to pair your flagship earbuds?
The Met, for instance, prioritizes potential visitors. It keeps a helpful guide to this week’s exhibitions at the top of its highlight reel.
Convert your audience to customers
With the right covers, you can introduce new eyes to your best shoppable Stories and swipe-up content (if you have an Instagram for business profile with more than 10,000 followers).
Try using our shopping bag icon, for instance.
For more tips on selling products using your Instagram Stories, check out our complete guide to Instagram shopping.
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How to add an Instagram Highlight Without Adding to Your Story
So you want to update your Instagram Highlights? Highlights can be a great marketing tool if you want to create a collection of information readily available to new and existing followers. It can give a deeper insight into who you are, or just get across information about your products and answers to FAQs.
Today’s toolkit walks you through how to add an Instagram Highlight or cover photo without adding content to your Story.
What are Instagram Highlights?
Instagram Highlights are essentially a roundup of your ‘best bits’ that sit at the top of your profile. They are compiled of Instagram Stories you have posted in the past, and can be created and added at any time. Most people prefer to create Instagram Highlights under different categories, such as ‘everyday life’, ‘outfits’, ‘animals’, etc. Stories usually disappear after 24 hours, whereas Highlights allow you to make selected Stories visible indefinitely, on your profile.
How many Stories can you have in a Highlight?
There is no limit to how many Highlights you can create, but you can post up to 100 videos or images into each Highlight. If you hit 100, Instagram will pop up with a notification, asking if you’d like to delete the oldest Story from that highlight, in favour of the Story you are trying to add.
How do you create a new Highlight?
To create a new Highlight, just head to your main profile. Underneath your bio, you should see a ‘plus’ sign in a circle, under ‘Story Highlights’. Select the plus sign and you will be able to create a new Highlight!
How to upload a Instagram Highlight cover Without Adding to Your Story
Highlight covers are the main icon of the Highlight that will appear within the circle when someone is on your profile. Most people like to create icons and cover photos for their Highlights, to make them look more organized and aesthetically pleasing. You can either select a cover photo from a Story within your Highlight, or you can upload one directly from your camera roll, without having to add it to your Story. Click here for some fun ideas for Highlight covers!
Here’s how to upload a cover without adding it to your Story:
- Click on the Highlight you want to edit, and select ‘Edit Highlight’.
- Then, at the top of the page, select ‘Edit Cover’.
- From here, you can either select something from your camera roll, or select one of the Stories from your Highlight to use as a cover.
How to add an Instagram Highlight Without Adding to Your Story
Want to add something to your Highlight without adding it to your actual Story? It might be that you want to add to your highlight in bulk without spamming your Story, or just want to post an older piece of content that you like, to fit in with an existing Highlight. There a few hacks you can use to add Highlights, without having to add the content to your Story.
- Switch your Instagram profile to Private, in your general Settings.
- Go to your privacy Story Settings, and Block all users from seeing your Stories.
- Upload the Story you want to add to the Highlight.
- Add the Story to your highlight.
- After waiting 24 hours for the video to add into your Highlights, you can change your privacy settings back to normal.
How do you delete Highlights?
Not feeling a Highlight you posted, and want to delete it? Don’t worry, it’s not too hard to do.
- Head to your Instagram profile, and find the Highlight you’d like to delete.
- Long-press (hold down) the Highlight preview and select ‘delete highlight’ when the option comes up.
How do you delete Stories from a Highlight?
To delete a Story from your Highlight, click on the Highlight to watch it. As Stories come up that you’d like to delete, click on the ‘…’ icon and select ‘Remove from Highlight’.
Instagram Highlight Ideas
Stuck on ideas for what Highlights to create? Here’s a few we prepared earlier:
Behind the scenes
Everyday life
Outfit of the day
Makeup looks
Events
Press
Community
Trends
About us
Hauls
Get to know me
Do Story Highlights have Analytics?
You are able to view insights on normal Stories, which showcase views, interactions, link clicks and more.
You can also view historical insights on your Stories through Highlights, by watching the Highlight and swiping up on the Story to access the Insights. The only thing you won’t be able to access is whether new people are watching your Stories on Highlights, after the 24 hours has passed from when you posted it.
Want to learn more Instagram tips and tricks from your peers? Click the banner below to get connected with likeminded people, in our Facebook community!
How to make a beautiful Instagram feed
June 25, 2022
Instagram is a great platform for promotion. And here a lot depends on what impression the profile makes: what is the general mood, color palette and combination of photos. We have put together a few tips to help you make a beautiful ribbon and develop a special brand aesthetic.
A single style is those details that unite the entire visual. For example, it can be a photo style - dark deep, airy light photos.
Or the paraphernalia of the frame - rustic, vintage, kinfolk and others. Even some common character or object. However, in search of your own style, it is not at all necessary to drive yourself into rigid frames and lock yourself in one direction. You can combine completely different photos if you follow a few rules.
Decide on the mood of the profile
The account itself does not affect sales. For visitors to turn into potential customers, they need to be impressed. Think about what emotions you want to evoke in subscribers? The style of your feed and the choice of photos will depend on this.
For example, if you are selling home decor, a hygge aesthetic would be appropriate: photographs of candles and cozy blankets, warm colors and soft shadows in processing. And for premium leather goods, you can try shooting with gloomy light and deep hues - if you place all the accents correctly, such shots will be filled with a special atmosphere.
Accounts of photographers can also be different: on the left - conciseness and rigor, on the right - brightness and audacity.
For example, photos of @neekmason and @kavalerchikyana are used
Choose primary colors and shades
When one color is used in the profile - everything is light and airy or vice versa dark - it looks very stylish and beautiful. But after a while, when you see the fifth, tenth or hundredth such photo, you stop seeing the difference. Therefore, we recommend leaving the stereotype that it is enough to choose one filter for all photos in the past.
It's much better not to lock up your creativity in some kind of filter, but simply choose your favorite shades of base colors and make sure that they are regularly in photographs. If you are shooting portraits, ensure that the skin is the same color throughout. If you publish landscapes, the shades of the sky and greenery should also be the same. Then the shots taken in different conditions will remain natural and look harmonious.
On the left is an example of a tape in which each photo is very beautiful individually, but together they look very similar.
And on the right is a tape in which the frames are very different, but thanks to the primary colors that are repeated from frame to frame, the tape looks harmonious. For example, photos of @meghan_faulk and @prostokrasivo.wear are used
Make smooth transitions from dark to light shots
You can combine dark and light, warm and cold shots in one profile - just make smooth transitions. For example, if you had three light shots and now you want to post a dark photo, post a light photo with dark accents first. Then it turns out that some shades seem to flow into others. Such a “gradient” looks beautiful in the feed and will help to fit photos of your customers into it.
Instagram Kinfolk is a great example of a harmonious feed without a single filter. This is achieved by smooth transitions and playing with color. Photos used as an example @kinfolk
Don't be afraid to add color accents
Color adds zest to photos and encourages you to come in and see the details.
This is due to the fact that our eye easily picks up bright spots, especially when looking at photos from the phone.
Therefore, for profiles in neutral tones, such as gray or beige, we recommend adding bright details so that the tape does not look boring. And if your frames are bright and colorful, on the contrary, it is better to add calm objects - this way there will be no extra variegation when looking at the feed.
Color attracts the eye, the main thing is to use it in doses. For example, on a neutral background - white, black, beige. Photographs @la_maison.n and @gkstories
Alternate wide and close-ups
The feed looks more harmonious when photos with different scales are published side by side. For example, if you have an online clothing store, you can first post a photo of a girl in a full-length dress, then a waist-length portrait, and then a large photo with a dress back or a beautiful clasp. So there will be no feeling that you are repeating yourself.
The alternation of plans helps to make the tape varied and lively. The characters in the photographs change, the surrounding world changes - then the tape looks eventful.
Cozymoss Instagram photos at different scales. This is another reason why the goats in the profile are so lively and active. @cozymoss photos used as an example
Bonus: feed scheduling apps
Use apps to plan your Instagram content in advance. They are convenient to upload photos, combine them and choose the perfect sequence.
We recommend trying Unum, Inpreview or Garny. To plan one account, a free version of any of them is enough, but if you maintain several profiles, Unum will suit you - there you can create several projects at once for free.
Download Unum for iOS →
Download Unum for Android →
Download Inpreview for iOS →
Download Garny for Android →
These simple tips will help you compose a beautiful and harmonious feed from various photos.
At the same time, you don’t have to drive yourself into the framework of one style and limit yourself to one filter. If the article was useful to you, put ♥ and share your Instagram tricks in the comments.
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How to make creative for Instagram targeting: 150 examples for inspiration
On March 4, 2022, Roskomnadzor decided to restrict access to Facebook, and on March 11, 2022, access to Instagram. If you are in Russia, most likely, both social networks are currently unavailable to you.
But we have some useful resources for you.
(For those who have social networks working - the text of the article is below, under the list of links)
Telegram:
Instructions for launching a channel in Telegram
5 ways to make money on your Telegram channel
How to make your own stickers for Telegram: step by step instructions
VKontakte:
Making the VKontakte community: the most detailed guide in RuNet
VKontakte promotion: 54 tips and a sea of useful services
A complete guide to setting up VKontakte targeting
Odnoklassniki:
Odnoklassniki for business: to use or not?
"Yandex.
Zen":
Channel on "Yandex.Zen" to help small businesses
How to Write a Good Zen Sales Article in Just 1 Hour
8 myths about Yandex.Zen for business: debunking the main misconceptions
Updated by Alexandra Shpak.
So it's time to launch targeted ads on Instagram. You know your target audience, have studied its needs and are ready to express yourself. One of the most important conditions for the success of your campaign will be a successful advertising creative that will grab the user's attention.
Instagram ads can be in the form of images, carousels or videos. You will notice that there are no less animated examples in the article than static ones. This is normal: videos are often more effective than regular images, which is why brands prefer to use them in their ads.
We've put together a collection of tricks you can use when designing creatives for Instagram targeting, and we've put together examples to inspire you.
General Tips
Customer Journey
Targeted advertising is an amazing tool for reaching out not only to your target audience, but also to people who have already interacted with you in one way or another.
In order for such advertising to have an impact, it is important to think of creatives for each type of customer: from those who are just getting to know the brand to those who have already made purchases before. To make it easier, you need to think over the Customer Journey in advance - all stages of customer communication with the business. Of course, you can do without this plan, but then it will be more difficult to find an approach to different users.
If the user has been placing orders through the application for a long time, such an advertisement will cause one negative: there will be a feeling of lost profits (promo code only for the first order) and a feeling that the brand does not follow the activity of its customers at all. For those who have not used the application before, the offer will seem very tempting.
Customer Journey will help you "guess" the reaction of users in advance
50+ examples of advertising from Instagram bloggers
Consider the formats and sizes of creatives
Instagram offers different types of ads and multiple placements. The choice of a particular format depends on many factors. For example, what your audience watches more often: stories or posts. And also on the features of your product: some goods and services are easier to sell with text than with a video.
Alas, it is very difficult to guess which format is better in advance, so it is better to try all possible formats first. At the stage of developing creatives, you will have to work hard to adapt the advertising message to all types of placements, but then you will be able to allocate the budget more efficiently and reach out to that very client.
Don't do this. It can be seen that the company did not bother with the creation of the creative: the ad looks careless, does not attract attention, loses against the background of other creatives and even blogger stories
And here is the same calendar, but in the carousel format.
As you can see, the first photo is the same, but adjusted to different formats. In both cases, it looks neat and appropriate
Design creatives in a consistent style
Sometimes brand awareness and its history become more important and valuable than the USP of a particular product. Use it in advertising: design ads in a consistent style so that customers recognize you from half-color and font.
In their Christmas campaigns, Sephora uses similar colors and elements: aquamarine, gold, black, floral motifs. These details are in the design of the site, and in the avatar, and in all advertisements of the store. Due to this consistency, the client reads the advertising message faster. This is actually a pretty good example: bright colors attract attention and cheer you up<
This is what a Prada carousel looks like.
And here is the advertisement of the same collection of the brand in stories
Everything you need for a good Instagram video: a cheat sheet for an entrepreneur
Focus on video
Videos, and especially vertical videos, are at the peak of popularity this year, and we expect this trend to linger for a long time: this format is much easier to perceive, the advertising message is read faster and captivates.
In addition, the video gives more room for imagination, allows you to tell whole stories without scaring away with canvases of text.
Videos of different levels of complexity work well - both amateur videos and professional high-quality advertising creatives. The main thing is that the content should be rich and atmospheric, broadcast the USP of the product and focus on the features of your company
What is important: many people watch videos and stories without sound. If someone is talking in the ad, add subtitles or video that will convey the meaning of the video.
With or without sound, we will understand what this video is about.
Properly configured advertising in social networks can significantly increase sales. In our TeachLine training center, teachers from TexTerra teach not just the mechanics of working with cabinets, but the generation of effective campaigns from the moment an advertising idea is created to analytics.
You can read more about the course here.
The simpler, the better
Yes, sometimes you want to show all the best in advertising at once. No, it doesn't usually sell. A large number of disparate elements are more likely to scare away and clearly do not help the consumer remember what they were advertised at all.
Here we were shown quite a few different products, but there was no point in memorizing each of them. These are gifts, they are not trying to be “sold” by this advertising creative, but are shown to confirm the main message.
We all understand that Ivan "flirted" with a certain style in this advertisement. It could look good if it weren't so complicated. Flickering elements distract attention from the hero's speech, and as a result, we miss the point. All that remains with us after viewing such advertising is a headache.
Time is your enemy
One story lasts only 15 seconds. How often do you watch it to the end, if you understand that you have an advertisement in front of you? Most likely almost never.
Your customers do the same: scroll through uninteresting content, get annoyed when they see irrelevant offers, and so on.
In order for the client to watch the advertisement to the end, make it short and immediately tell what you are talking about.
Expensive and beautiful advertising is an exception: it can be watched longer for the sake of a beautiful story, but it is also more likely to be missed when they see the advertising message.
80+ resources, applications, services for Instagram promotion and administration
Choosing an image for an advertising creative
Visual content is the first thing a person pays attention to when browsing the news feed on Instagram. Pay attention to the selection of an image for creating a creative: a bright image can attract a user, stimulating him to read an advertising post and follow a link to your website or profile.
1. Take quality
Lack of focus, poor lighting, poor angle, low resolution - all these are signs of bad content that will alienate a potential client.
You need to present your product in such a way that it looks the most attractive.
A high-quality picture is not always the result of the work of professionals. This ad, most likely, was filmed on the phone and without studio lighting. It turned out without frills, but nice: we see the product, we see the mood with which this product was created. There is no feeling that the company cheated, although it tried to make advertising as budget-friendly as possible
2. The main character
It is believed that the frame becomes livelier and attracts more attention if it depicts a person. According to a study, those photos on Instagram that show people's faces get 38% more likes on average. This means that they are of interest to the audience.
To be fair, a beautifully photographed "can" or a meal is no less "appetizing" than a portrait of a beautiful girl. After all, the model is more difficult to work with: the client must feel an affinity with her in order for him to have a desire to buy the product.
If you are not ready to select models for each category of clients (and 50-year-old women and 15-year-old schoolgirls have exactly different role models), think about high-quality product photography - it is more versatile.
Here is a girl talking about the parcel and talking about the store's new application
But just "cans". Do they attract less attention? No. Do they sell worse? Also no. Question as a creative
3. Show the object in an unusual perspective
Changing the usual point of view is a great way to showcase the product in an original way, stand out from the competition and intrigue the client.
Do you pay attention to beautiful shots and try to understand what is being advertised? A framing workshop, an interior detail shop? It turns out that the photo studio itself. The case when the product sells itself
It is puzzling, but it still looks funny, don't you agree? Especially when you compare the name of the company with the content of the video.
How to run Instagram ads: a detailed overview
Display your product in an unusual setting
Breaking the rules and going against stereotypes is a sure way to attract an audience. Look for interesting and atmospheric locations for an advertising photo shoot.
Lamoda was clearly inspired by Gucci (they have been exploiting the office theme for a long time), and thank God: it turned out unusual and really atmospheric. How do you like the text: “It is easy to rejoice even in a nest on a stick when…”? That's really a non-trivial approach
5. Make the ad "non-advertising"
Sometimes good targeted ads "masquerade" as generic user-generated content, inspiring trust and interest in the viewer. But at the same time, an advertising post should stand out against the general background, otherwise a person simply won’t notice it and will continue to scroll through the feed.
Advertising or just a review?
And here is an ad disguised as a post of a girlfriend
6.
Show the “before” and “after” photos he will achieve the result thanks to you, etc. Important: according to " Advertising Rules" , "before" and "after" images in the context of personal health are prohibited content, as they can form someone's negative image of themselves. Be careful and study the rules well.
7. Use a carousel of images
The carousel format can do a lot of different things: show different stages of a product's production, demonstrate how to use it, or display a selection of products from the same line. The ring gallery of pictures opens up a huge scope for imagination.
Showed the product and taught how to use it, reflected the USP and motivated to buy - all this for 4 cards. Not bad, right?
Tariff plans, options for one service or, like here, types of gift sets - carousels are suitable for advertising similar products
A kind of carousel can also be created in stories
8.
Don't tell, but show The famous movie motto will help you here: "Show, not tell." When advertising a drawing master class, post a photo report from the previous event. When offering to order at your bakery, show how the pastry chefs decorate the cake.
This service delivers a set of colors that the recipient can arrange however they like. Showing the assembly process in this case is much more appropriate than a photo of the finished bouquet, which is no different from the others.
9. Create Graphic Content
Taking pictures and videos is an expensive and time-consuming process. Save time and money with simple graphic creatives.
Even in a mobile application, you can create a creative that will look decent and draw attention to the product
The graphic elements are explicitly added to this video in the Mojo application - I recognize the elements from there.
10. Play associations
Often the best solution is not the most obvious one.
Look for a visual metaphor or abstract image for the cover of your promotional post.
Not only use the product associations that have already come to your mind, but also create new ones. For example, show your product in the context of the New Year - let customers present it as a gift to their loved ones or even to themselves.
How to get popular on Instagram: honest interviews with successful bloggers
Using text to create an advertising creative
Since users first pay attention to the picture and not to the text of the post, it is most logical to place the most important information right in the frame.
Videos can also focus on text
11. Identify a problem
Rub salt in the wound, press on pain points: the user must understand what problem your products or services will help solve. To use this technique effectively, you need to correctly identify the “pains” and needs of the target audience at the preparation stage.
It is possible to indicate the client's pain not only through a question in the spirit of “Tired of working? Headache?" Here, for example, they immediately offer a solution to the client's problem - education without a university, a lot of useful knowledge and tips in finding a job.
12. Emphasize
Highlight the main information in the text that the client should pay attention to first. The key phrase can be highlighted in bright color, placed in the center of the frame or enlarged.
13. Tell us about the benefits
Discounts, promotions, special offers, low prices and other "freebies" - a great reason to start an advertising campaign.
How to manage Instagram if you are the mayor, or About sausage and hype in a million-plus city
a huge "sheet" of text, even if it is fascinating and useful.
15. Add a call to action
Remember that your main goal is to motivate the client to take a certain action.
“Swipe”, “Register”, “Find out the details”, “Write in direct” - let the user know what you want from him.
How to Start an Online Store on Instagram* from Scratch: A Beginner's Guide
Lead Magnet
16. Promise Gifts and Bonuses
Give people an extra incentive to click on your sponsored link, whether it's a free knitting course or free pizza .
17. Tell us about new products
If your assortment has been updated, a fresh collection has been released, or an unusual service package has become available for order, inform the audience about it.
Do you think there are people who will not be deterred by such a story?
18. Invite to participate in the contest
This method can provide a good increase in the audience, especially if the conditions for participation in the contest include a subscription to your account (registration in the program, on the site - underline as necessary).
19. Offer to take a quiz or a game
Quizzes are usually classified as entertainment content, and it's worth taking advantage of: spending extra time writing a simple and interesting test will kill two birds with one stone - introduce a new client to your activity and create a cool lead to the offer their goods and services.
