How to market clothes on instagram
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With over 1 billion monthly active users, the power and scale of Instagram can’t be denied, especially when it comes to fashion brands. Yet, with countless fashion brands desperately seeking to connect with and convert their target audiences on the platform, how in the world of social media marketing can your brand stand out?
Unless you’ve been living under a rock, you’ll know that Instagram marketing for fashion brands can be fast-paced, competitive, and – let’s face it – downright intimidating. Fashion brands like Jacque Mus have nailed Instagram – as evidenced by their iconic catwalk through the lavender fields of Provence or their viral collaborations with fashion icons like Kendall Jenner.
Yet it’s not always e-commerce brands with enormous marketing budgets that can pull off Instagram marketing magic. Fast fashion US-based retailer Nasty Gal has unleashed a killer Instagram marketing strategy over the past decade, combined with bright, energetic content. The result? A vibrant Instagram feed that is full of compelling visuals.
Even smaller brands like Australian-born clothing brand Meshki have been able to carve out a niche on Instagram with their firm stance on body positivity and inclusivity. The brand has now amassed over 2.1 million Instagram followers.
So, how can your brand stand out? How can you supercharge your Instagram marketing strategy for success, all while staying true to your brand values?
Maybe you’re just starting out and need to focus on building an audience and connecting with them, and fast? Or maybe you’ve already tried your hand at Instagram marketing but it’s just not yielding you any solid results yet?
Either way, we’ve pulled together the top ways fashion brands can boost their Instagram marketing strategy and up their Insta game. Read on to find out more!
The Rise of Instagram Marketing for Fashion Brands
So, why is Instagram marketing so successful for fashion brands in particular? Well, the visual nature of Instagram and the ease of sharing and connecting means that the platform is perfectly suited to fashion brands and their followers.
When it comes to fashion, everyone has an opinion. Instagram makes it easy to share those opinions, start conversations, and develop dedicated fashion communities.
But don’t take our word for it; Lyst called Instagram the “most powerful” fashion trend of 2018. i-D magazine claimed that “no other platform has defined visual culture, and especially fashion, with such visceral omnipotence”.
In fact, Instagram marketing is now so integral to the fashion world that we are starting to see Instagram influencing fashion, rather than the other way around. Fashion brands all over the world have started to create bright, outrageous “Insta-worthy” outfits; bold colors, loud logos, and outlandish feathers all make high-performing content Instagram. This kind of apparel is sure to stall the scrolling thumb and sell like hotcakes on the platform. On the other hand, subtle tailoring and neutral-colored fabrics may not always grab the attention of the Instagram fashion pack.
In the same token, Instagram has leaned into the popularity of fashion on the platform, introducing features like shoppable posts and collaborative Instagram posts. All this makes it easier for influencers and collaborators to connect with brands on the platform – and vice versa!
How Can Fashion Brands Level Up Their Instagram Marketing Strategy?
If fashion brands want to stand out on the Insta feed, all they have to do is create eye-catching “grammable” content, add some CTAs, and upload their products to Instagram Shop, right? Well, no…. not quite.
It takes time, strategy, and effort to convert all those “likes” to conversions and drive sales on a continuous basis.
Instagram marketing, when done well, can unlock access to a seamless path to conversion for fashion brands to take advantage of – BUT, all of this has to be done strategically.
As with any other marketing channel, businesses first need to understand (and then connect with) potential customers, establish a point of difference, and make the customer journey as simple as possible.
Even small businesses can score a piece of the Instagram pie if they take the time to understand and connect with their target audience.
To get you on the straight and narrow, keep reading. We’ll uncover our top Instagram marketing tactics that can help brands in the fashion industry see success. Along the way, we’ll explore the best of the best fashion brands who have perfected the Instagram marketing game.
1. Optimize Your Profile and Your Instagram Shop
First things first – optimize your Instagram profile. After all, there’s no point in sending countless potential customers to your profile if it’s a big old mess once they get there.
If you’ve already done this, consider whether or not you could still make some improvements to your page. Be sure to check the following:
- Is your Instagram username easy enough to find? Ideally, your username should simply be your brand name, or your brand name with a country-specific suffix on the end, such as au (for Australia) or eu (for Europe)
- Do you have a clear, compelling display picture and a cohesive feed with clear visuals?
- Is your Instagram shopping set up correctly with all your products (or, at the very least, your best-selling products) included?
- Are you posting regularly?
- Are you posting Instagram Stories regularly?
- Have you saved your best Stories to Highlights Reels on your Instagram profile?
- Does your Instagram bio clearly communicate what your brand is all about? This is probably less important for well-established global brands, but for new fashion brands or lesser-known labels, you need to tell people what you’re all about! For instance, Billy J Boutique, below, has clearly outlined who their brand is and what they’re all about in their bio.
Think of this in the same way you think about SEO. Include any of the main keywords that people might search for when they are looking for brands like yours - Do you have an Instagram hashtag strategy? Are you using up to 30 relevant hashtags for each feed post, including branded hashtags?
2. Utilize Instagram Stories
If you’re not utilizing Instagram Stories to their full potential, you’re missing out! As it’s available in a different section to the main feed, posting Instagram Stories gives you even more chances of being seen by your audience, and offers powerful opportunities to connect with your audience with full-screen visual content.
What could be better?
If you’re not too sure what kind of Stories content to post, try one of the below ideas:
- Show a “behind the scenes” or BTS snippet of your business. That might include making products, visiting customers, or offering a glimpse into a new service you’re launching
- Post a video with a sneak peek of an upcoming collection
- Turn your existing blog content into a series of Stories, with text or voiceover to explain
- Show an “on location” video when you’re shooting your next collection
- Post about an upcoming sale
- Post a “how-to” tutorial about styling one (or more) of your products
- Repost user-generated content (with their written permission, of course!)
- Use Stories as a way to educate your customers by posting information about your products or services
To get more mileage out of your Instagram Stories, you can also post your Story as a Reel or add it to your Highlights page
Check out more unique Instagram Stories examples here.
3. Update the Highlights on your Instagram Profile
In the past, some brands felt that Instagram Stories were a little redundant. After all, sure, Stories can be highly engaging, but what’s the point of sinking money into a content format that is only available for 24 hours?
Then Instagram released the Highlights bar. Located underneath a user’s Instagram bio, the Highlights bar allows users to save their best Stories in these Reels, which can be labeled according to what they contain.
In doing this, Instagram users can extend the life of Instagram Stories for longer than 24 hours and save important or high-performing content.
For instance, the clothing e-commerce giant, Revolve, has added various Reels in their Highlights bar. These categories feature content about events like New York Fashion Week, as well as Highlights for various collaborations and campaigns they have run.
If you wanted to add your own Highlights Reel, here’s how:
- Head to your Instagram profile, hit the icon with three lines at the top right-hand side of your profile, and select “Archive”
- Browse through your Stories.
When you find one that you want to add to a Highlight, simply select the heart icon called “Highlight” at the bottom of the screen - Either add to an existing Highlight or create a new one by hitting the plus icon labeled “New”
- Label your Highlight and add any image you like. You can always change these selections later
- Your new Highlight should then appear on your profile and you can add new Stories to it, or add archived Stories in the same way
There are so many different Highlight Reels you could add, but many fashion brands will add Highlight Reels and add them to the below categories:
- UGC Content
- Competitions and giveaways
- Seasonal clothing or collections
- Information about sustainability or production processes
- Press clippings
- New clothing arrivals
4. Hey, You! Create Attention-Grabbing Content
Now that you’ve optimized your Instagram profile, it’s time to think about content.
Your content really is the bread and butter of your success on Instagram.
Your content strategy should guide your content creation efforts, so if you haven’t yet created one, now is the time!
Succeeding on Instagram starts and ends with relevant high-quality content. Above all, each piece of content you create needs to hit one of the five E’s:
- Engage; by using tips, how-to guides, tutorials, or free trials
- Entertain; by bringing your brand story to life. Use storytelling methods such as long-form content, video content, audio, or Instagram carousels
- Educate; by using Instagram Stories, Highlight Reels, or carousels
- Empathize; understand your target audience’s pain points and try to provide solutions to those problems
- Encourage; nurture your community and keep up the dialogue. Keep leads warm and build lasting relationships via Instagram and your other channels
You might not see success straight away, but, if you continue experimenting, you’ll soon discover the content that works for your brand.
For instance, clothing brand Cotton On posts a combination of flat-lays, lifestyle content, user-generated content, helpful video content, and campaign images.
Brands like Folk Clothing, however, are speaking to a slightly different demographic. The brand posts a combination of product images and videos educating Instagram users about sustainability and design.
5. Create Influencer Marketing Campaigns
When it comes to fashion brands on Instagram, influencer campaigns can be a powerful way to promote your products and expand your reach to the masses. Even micro-influencers can be integral when it comes to getting your brand name out there.
Some marketers have got Instagram influencer marketing down to a fine art. Brands like Farfetch collaborate with everyone from designers to artists and influencers to expand brand awareness. Not only does this create unique and engaging content, as we see below, but it also means that these collaborators are sharing the content on their channels with their expansive audiences, meaning campaign content quickly goes viral.
NAKD Fashion is another clothing brand that embraces influencer marketing, collaborating with micro Instagram influencers to well-known mega influencers with millions of Instagram followers.
By giving their influencers discount codes, as they have with influencer Freya Killin, they are able to see which influencers are successfully able to convert their audiences.
Influencer content can also provide marketers with an additional content stream. You can add influencer content or user-generated content to your existing content calendar to further promote your products. Each pic or video that an influencer generates is one that you don’t need to create yourself!
Get creative with your influencer content; ask them to create how-to tutorials, styling videos, gift guides, and more! Just be sure to establish clear metrics for measuring your influencer campaigns before they launch.
You can assess reach, engagement, review comments, and you can measure the number of sales and their basket size, if your chosen Instagram influencers have been given a unique discount code.
6. Embrace Your Creative Side
Let’s face it; Instagram is THE social network that the fashion pack uses. But that also means that it can be a highly competitive landscape, full of other fashion brands clamoring for the attention of their chosen demographic. Therefore, you need to stand out with creative content!
Instagram Stories offers endless opportunities for marketers to get creative. Utilize Polls, Questions, and Quizzes on Instagram Stories to get your audience to interact.
This can also be the perfect way to get your audience involved. It can open up conversations with your followers about anything from your products and services to what users would like to see on social media. This dialogue can be an important source of feedback and inspiration and can even feed into pricing, customer care, and product development!
With your feed posts, experiment with creative video content, tutorials, cinemagraphs, colorful photoshoots, and unique editing effects.
Use trending content and other brands’ content as inspiration. Just remember; the goal here is to try to create something unique, not to copy other brands.
To launch her latest collection for SS22, Vera Wang created a series of short, surreal videos featuring close-up shots of garments from her new collection on models. The camera sweeps over, above, and around the model to capture the garments from all angles, resulting in a hyper-modern, hyper-realistic view of the clothing.
7. Encourage User-Generated Content
Like influencer marketing, user-generated content (or UGC) provides fashion brands with a steady stream of content and allows users to engage with the wider fashion community. UGC is any content derived from users. On Instagram, that’s usually content like a video review, a tutorial, a vlog, or photos of a brand’s products or services.
If you’re completely new to UGC, you can start with a small campaign and then record your learnings. Then, over time, you can start to build larger campaigns based on what worked – and what didn’t!
When done well, UGC can amplify your reach and engagement rates, draw prospects into your funnel, and generate amazing content that you can re-share – with permission, of course.
Creating a UGC campaign is easy, but getting customers to share their content isn’t! For fashion brands, UGC usually consists of shots of consumers wearing garments or featuring them in flat-lay images. UGC campaigns work by simply asking users to share this content. As Instagram is all about sharing pics of ourselves, UGC might simply ask them to go one step further and tag the garments they are wearing or use a campaign hashtag.
If this isn’t enough, however, marketers can incentivize UGC by offering a discount or a prize for the best UGC posted every week or month.
To make it easier to view and collate your brand’s UGC submissions, create a branded campaign hashtag. The hashtag should be easy to remember and should be clearly communicated to customers. Tell them about your UGC campaign in every way you can – send an email newsletter, post about it on your Instagram account, and include the hashtag in your product packaging.
Discover our ultimate guide to UGC marketing here and launch your campaign today!
8.
Refine Your CTAsIt’s all good and well creating eye-catching content, collaborating on campaigns with bloggers, and launching a UGC marketing campaign, but how do marketers convert all that activity into dollars and cents?
Well, it’s all about your call-to-action, also known as your CTA.
If Instagram users love your content and like and comment on your posts frequently, that’s great. Some of them might even head straight to your website after seeing your content to shop, too, which is even better! Of course, Instagram Shopping makes the path to purchase that much faster.
But you may not have every single product uploaded to your Instagram Shop yet, especially if you’re a fast-fashion retailer releasing new products every week. Therefore, having clear, compelling CTAs means that your efforts will be far more effective. CTAs on your posts will tell users exactly where to find videos, products, or other information.
For instance, Nasty Gal tells users to head to the link in their Instagram bio to shop new arrivals, like in the post below.
On the other hand, brands like ASOS have such a large range of products that it would prove difficult to keep their Instagram Shop in order. Instead, they add product codes within the caption of each of their feed posts, as in the example below.
9. Utilize Instagram Shopping Features
Instagram Shopping allows you to convert all that engagement into sales and is an important tool for fashion brands wanting to use Instagram as a key sales channel.
To set up your Instagram Shop, first, you need to have an Instagram business account that is connected to a Facebook page. Next, set up a Business Manager account. This will allow you to create your shop in Commerce Manager. If you’ve already created a Catalog on Facebook, you can use that same Catalog to tag products on Instagram.
If not, once your business account is ready to go, then you’re ready to set up your Instagram Shop! You can do this directly through e-commerce platforms like Shopify or BigCommerce.
The product information, pricing, and product images will be automatically uploaded to your Catalog.
Or, you can create your Catalog manually by uploading a list of your physical products into your Catalog, complete with product descriptions, images, and pricing information.
Once your goods have been saved in your Instagram Shop, you just need to submit your account for review and turn on Shopping. From there you should be able to start tagging products in your posts and Stories. Try to tag your products in all your product posts and Stories. That said, you don’t want every single post to be a tagged product post! Ideally, you still want to post content that builds your brand as well as entertains or educates your audience.
If you’ve already done all this, you can still continue to optimize your Shop by adding collections and tagging user-generated content in your Shop.
To create a collection, simply head to your Commerce Manager and click “Edit” and “Add Collection”.
Simply create your Collection the same way you’d add products, add all the products to your collection and hit “Publish”.
To tag user-generated content in your Shopping tab, simply find a post that has tagged your brand. Hit the three dots at the top right-hand corner of the post, and then hit “Request to feature in shop”. Then the influencer or content creator will be notified of your request. If approved, that image will show up when users hit that product on your Instagram Shop.
Ready to Embrace Instagram Marketing in Fashion?
Fashion brands and Instagram marketing go together like cheese and wine. If you work with a fashion brand not utilizing this highly visual, compelling, and addictive social media platform, you’re missing out!
Hopefully, this guide has demonstrated just how easy it is to create and implement a social media strategy. But no matter how simple it might be, really winning at Instagram marketing does require time and effort. Even once you create an Instagram strategy and start to see results, you need to constantly try new things so your followers don’t get bored and you can attract even more new users to engage with you.
It’s all good and well creating one super-awesome viral post, but the key to maintaining a solid social media marketing strategy is consistent content.
Thankfully, we can help you there! Instagram post scheduling means that you can create and execute a consistently fabulous content marketing calendar and automate your social media posting duties. In the meantime, you can free up hours in your schedule and work on coming up with amazing ideas for your next batch of content. You can even focus on other tasks, like responding to comments or creating Instagram ads so you can reach more users.
Learn how to automate your social media marketing with our easy-to-use scheduling tool so you can focus on creating unique content that will help you stand out from the fashion crowd.
Ready to stand out from the rest and entice more potential customers? Well, what are you waiting for? Start working your way through our top Instagram marketing tips and report back with the results!
9 Instagram Marketing Tips for Clothing Brands
Last year, the Telegraph dubbed Instagram a “natural showcase for the fashion world.
”
Even Chanel, one of the last labels to give in and start selling online, now employs its own dedicated Insta team in Paris.
And it makes sense if you think about it.
In 2017, 90% of Instagram’s users were under age 35, a.k.a. Millennials, who are renowned for their “now, now, now” culture.
Instagram provides the perfect platform for fashion brands to show off their latest lines and give savvy customers the chance to buy with a click.
The visual nature of Instagram essentially makes it a digital catwalk and, especially thanks to a couple of new features, it has become the go-to place for mobile users to shop fresh styles from their favorite labels.
Here, we’re talking about Story Swipe Ups, which send users directly to a sales page, as well as the ability to tag prices directly in Instagram posts.
Above and beyond just being a glorified online marketplace, Instagram can help clothing brands create a community and build real connections with their followers.
Researchers on Chanel’s Instagram strategy say, “Intimacy is the keyword in our analysis, as Chanel has become a leader in the field of communicating with millennials and targeting what they want to see.”
Let’s take a look at some of the innovative ways they and other clothing brands are using Instagram to drive sales and share their marketing messages.
How to Harness Instagram Marketing for Your Clothing Brand
1) Tap into the Power of User-Generated Content
Future anthropologists will confirm that we are now well-and-truly in the Age of the Selfie, with more than 69% of adults claiming to upload selfies to social media (that number increases to 87% if we solely look at millennials).
And people love nothing more than to share a photo of themselves in a cute outfit, which means clothing brands potentially have access to hundreds of pieces of user-generated content (UGC) that they can share with their audience and reward customers for self-identifying.
But UGC isn’t just for celebrating consumer-driven pics, it also dramatically boosts conversions. In fact, UGC is 5x more likely to convert customers than non-UGC.
Take Fashion Nova’s Instagram account, for example. Their feed includes a curated mix of pics originally uploaded by customers, who themselves become micro-influencers and are encouraged to create more free UGC — sounds like a win-win situation, right?
The hashtag #novababe is reserved for UGC (now boasting more than 630,000 tagged photos), from which the main Fashion Nova account reshares a ton (literally, like 20 photos a day).
2) Influencers Gonna Influence
A step above content created by customers is the domain of Influencers. Brands bring these popular industry figures and trend-setters on board to share their latest product lines.
This strategy gives the clothing brand access to an already-established and relevant audience, boosting their exposure in the fashion world.
PuraVida Bracelets does this perfectly.
They have a whopping 80,000 influencers (known as “PuraVida Reps”) who regularly carry out marketing campaigns in exchange for free bracelets. This costs the brand next-to-nothing compared to the returns.
3) Go Behind-the-Scenes
There’s nothing we love more than getting a glimpse into what goes on “backstage,” behind our favorite brand’s shiny veneer.
Allowing your brand’s followers to learn more about who you are and what goes into your processes — the untold story behind creating new lines, making your clothes and any events you attend — deepens your fans’ connections, builds trust and nurtures a loyal community.
This is exactly what Kate Spade NY does with their Instagram account. In addition to styled pictures of their latest lines, they also share photos from awards, events, their stores and non-clothing-related happenings.
4) Make Your Personality Pop
Instagram is, like most social media platforms, a storytelling tool at heart.
Brands that have the most success aren’t just posting random pictures here and there without an obvious connection; they carefully craft a narrative that exposes their brand personality and builds trust.
Instead of just showing off your products, why not build up a story around them, and your brand, and share those images? Personality is what sets you apart from your competitors, so make use of it.
Outdoor clothing brand Fjallraven does a good job at this.
They still showcase their products, but in a way that ties in with their vibe. They share pictures of active people wearing their latest clothing items, but we also get inspiring snapshots of the great outdoors and landscapes that resonate with their audience.
More and more clothing brands are following this lead.
Even designer labels like Chanel and Hermes are becoming less and less product-driven, instead focusing more content on delivering an immersive experience for their followers.
⇒ Access the Instagram Marketer’s Toolbox ⇐
5) Make Use of Instagram’s Features
Instagram has released a flurry of new features over the past couple of years, including the hugely-popular Stories element that lets users share in-the-moment snapshots of their lives that disappear after 24 hours.
But for clothing brands, the fun doesn’t stop there.
Brands with over 10,000 followers can unlock the “Swipe Up” feature, which means users who are watching a Story can simply swipe the screen and be directed straight to a relevant sales page.
This ties in with the “see it, want it, now” culture that we’ve got going on, and it means brands can tap into the instant gratification that today’s consumers crave.
Monastyle has used the Swipe Up feature to let viewers head straight to their new arrivals page where they’ll (hopefully) make an impulse purchase.
Stories (and Swipe Up) are great for announcing your new lines and releases, promoting sales or events, and boosting conversions straight from your Instagram profile.
The Story Highlights feature now allows you to group together similar Stories, keep Stories around for longer than 24 hours, and create content blocks that let new followers get oriented.
Anthropologie segments the different parts of their business with Story Highlights, including a Highlight reserved for new lines, one just for UGC, and another only showing behind-the-scenes content.
6) Product Tagging is Your Friend
Instagram is becoming more shoppable than ever, thanks to the ability to tag products.
You can tag as products appear in new posts or go back to old ones and add tags, and you can tag up to five products in a post with just one image or up to 20 in a multi-image post.
This means people can get the low-down on your products from your Instagram feed and, if they like what they see, can click the tag and be taken to a separate landing page where they can buy that item.
Quick note:
There are rumors that Instagram will soon be launching even more shopping features, including perhaps giving consumers the chance to add their card details and buy directly through the platform.
Follow these steps to turn your Instagram into a powerhouse:
- Go to your profile page and tap Options (or the gear wheel)
- Click on Products and press Continue
- Choose a product catalog to connect to your profile
- Tap Done
Now, when you post an image, you’ll have the option to link up products from your catalog — easy peasy.
Jack Threads regularly tags their products in their Insta posts, which then takes consumers to a designated sales page where they can buy on the spot.
7) Show Movement With Video
When Instagram launched video posts in 2013, more than 5 million videos were uploaded in the first 24 hours — and the public’s love of moving images hasn’t slowed down since… well, since ever.
In fact, the platform has seen an 80% year-on-year increase in the number of videos shared.
If you’re not tapping into the power of video, you might be missing out.
Many clothing brands that only share images do just fine (the visual appeal of fashion is already pretty good), but think about it this way: selling clothes benefits from showing movement.
The color, style, and hang of an item of clothing, which is often a big part of the appeal of an outfit, can be seen so much better in a video than a still image.
View this post on Instagram
All new and action packed. Your sneak peek of the February collection has arrived. 💪 @gingerressler’s look + more available 2.01.
A post shared by Fabletics (@fabletics) on
Fabletics does a great job of showing users what their clothing looks like in action — which, let’s face it, is pretty handy when choosing activewear.
8) Retarget Website Visitors With Instagram Ads
72% of users have bought a product they saw on Instagram, and this stat might be even higher for clothing, which happens to be one of the easiest things to sell on the platform.
But just because people have bought something through Instagram, it doesn’t mean they’re going to buy from you the first time they come across your brand.
It’s been shown that it takes around seven touchpoints for someone to invest money in a product from a new brand.
This is where retargeting comes into play.
If you’ve ever browsed a website and then later gone onto social media to find yourself bombarded with ads from the website you’ve just left, congratulations — you’ve been retargeted.
Ads like this work particularly well for clothing brands because they remind users about specific products that they were on the fence about.
Aroa Bikini targets people who’ve been looking at their website and serves them up eye-catching ads in their feed to basically say, “hey, remember us? You liked our stuff when you were on our site, so here’s some more!”
To use targeting, you identify people who have visited your website without purchasing and send relevant ads to them via their Instagram or social feed.
Simple (but a bit technical).
Want to get started with this? Get in touch with our paid media team to discuss how you can reap the benefits of retargeting.
9) Make Chemistry With Experimental Instagram Features
Because it’s such a visual platform, Instagram gives brands the chance to get really creative.
There are enough features and options that you can play around and come up with a strategy that is uniquely suited to you and your audience. Don’t forget to have fun with it!
Take Off-White, one of the biggest new streetwear brands of the last decade, who have created their very own Instagram face filter that users can incorporate into their Stories.
They definitely paid a team of programmers for that filter (there are much cheaper ways to promote your business) but its prominence in the Stories filter panel is doing great stuff for the Off-White brand — especially since users have to follow the account to activate the filter.
Now that you’ve got our best marketing tips for today’s Insta-audience in your toolkit, get out there and make it work!
Style It Out With a Fab Instagram Campaign
Deciding which of these tactics to use depends entirely on who you are as a brand and what your audience is interested in.
Use Instagram as the perfect showcase that it is for your latest lines (whether that be black Gothic wedding gowns or performance/racing swimsuits), and build up a community by engaging your followers… but also remember to get creative with your marketing. There are plenty of ways you can do that.
Maybe you’ll start saving and segmenting your Stories in Highlights. Perhaps you’ll start incorporating video into your strategy, or you could go all-out and start designing your own branded dancing .gifs or filters.
Whatever you choose to do, it’ll be fun and probably can’t really hurt — Instagram is one of the best platforms to sell clothing on, so feel free to try what feels right.
Doing so is what got you this far!
What are your favorite clothing brands on Instagram?
FOP business: trading on Instagram
FOP business: trading on Instagram01 April 2022 Be suitable for: Acceptance
Basic words, if you know how to get it, like winning Instagram for getting purchases from your offline or online store, you sell them through direct.
Selling clothes, cosmetics, brands and other products on Instagram is a popular business.
Often, such merchants work without registration, sometimes deduct income as a special physical person on a special bank card. Such activity is illegal.
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Quality profile and content - how to start your business on Instagram?
Anna Kuznetsova
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Content:
- Creating an Instagram business account: name, avatar, biography
- How to take beautiful photos for Instagram using your smartphone
- the main content is photography and video.
Cafes, restaurants, boutiques, flower shops and all kinds of activities that can be “beautifully photographed” have long been making money from a single Instagram account.This is not only an opportunity to share photos and videos with friends, but also a powerful tool to support brand loyalty, the ability to be closer to customers, know their interests and attitudes towards your product.
It is not necessary to rent an office, equip a store or have an Internet site to start a business, sell goods or provide services. A systematic approach, a little creativity and you can earn money with just one page on Instagram.
Before you start promotion, you need to do some preparatory work. Competent filling determines whether your buyer will find the product or service of interest on your page.
Let's start with the creation of a "skeleton" for the Instagram online store.
1. Creating an Instagram account: avatar, title, biography
Getting to know your account begins with a page description and a photo in a small circle: a catchy avatar, page name, a description of what you do and how to contact you.
How to come up with a name for an Instagram business account
Most likely, you have already come up with names for your business. Remember that on Instagram, the profile name is always written in Latin.
The name is the name of the brand, semantic power in one or two words; it is what describes your activity; what the user will score in the search to buy your product.
Need ideas for a company name? Read the article How to choose the right company name.
It is best if the nickname matches the names of the company and does not contain unnecessary words and commercial messages (official, the best, shop, etc.). It is also good if you have one nickname for all social networks. It will be easier for subscribers to remember or find you:
All social networks are consonant with the name of the Lamoda online store itself.
AvatarDon't neglect the principle of “dress by clothes”.
Avatar is the main recognition attribute of your profile.
The person by which you will be met, remembered and fall in love. The picture should be clear and not contain unnecessary details: In the example above, the manicure studio adheres to the principle of simplicity and minimalism: picture and text on a white background.
You can't fit a lot of elements in a small size photo, it will look out of place and incomprehensible to the subscriber:
The flower shop uses an iconic logo, but the picture is cluttered and the font is chosen so that it is difficult to read the name. A photo as an avatar for a business account is also not the best option: the small size does not allow recognizing details or faces.
What then? How to look aesthetically pleasing for a subscriber at the first meeting, not to be full of your already established subscribers in the list, while perfectly conveying the essence of the activity?
The company logo is fine, but with a slight modification. The thing is, for the logo to look great on the profile page, it needs to fit nicely into the circle.
How to do it? Can be made by hand using graphic programs. Or create with Logaster and download a ready-made logo for Instagram. The required logo size is 110px x 110px.
How to create a logo online? The Logaster service will help you choose a logo from a dozen options for the name of your business:
You can change the font, color, arrangement of elements to create a unique and adaptive logo for Instagram:
After editing, save the created logo.
An avatar that is pretty in every sense should contain information that the subscriber needs. After all, it is by the description that a person will determine whether he is interested in your activity.
How to fill in your Instagram profile information:
Add or edit this information by clicking the "Edit Profile" button at the top of the page. You need to clearly understand what exactly is important for a person to see on the page he is interested in: and provide this information in the description (products or services of the company, address, slogan, etc.
). 1. Profile picture;
2. Biography;
3. Phone number;
4. Email;
5. Geodata.Instagram page descriptions
Research shows that we remember 20% of what we read and 80% of what we see. But as information develops, people stop perceiving everything superfluous. Even if you have placed important information between the lines, a person can simply scroll through it. You have 5 seconds to grab the attention of a potential customer who has landed on your page for the first time.
Make sure that the required information is filled in the profile:
- company name;
- a brief description of what you are doing;
- contacts;
- coordinates;
- link to the site.
If even before creating a profile you figure out how to correctly fill in the necessary information, then upon completion, you can safely forget about the need to update your biography or contacts. What certainly can not be said about the content itself.
Here you need to always be in trend and be creative. Since photography is something that must be liked by potential customers of your business.
2. How to take good photos for Instagram using smartphone
All previous work will be appreciated and effective with good content on your page. In order to create it, it is not necessary to be a photographer, have expensive photographic equipment or contact professionals.
Here it is enough to know 3 basic rules of photo content:
1. Use a smartphone with a good camera;
2. Take pictures in daylight;
3. Always use the same photo editing filters to create a unified account style (we'll also talk about mobile photo editing apps).Decide what mood the profile conveys to your reader: calmness - pastel colors, minimalism (suitable for textile stores, children's clothing, etc.) or juicy colors - energy, expression. To make the photos in the profiles harmonize with each other, place light, dark or photos with color accents in a checkerboard pattern:
Of course, this is not necessary and creating your own unique profile will be better than generally accepted templates.
But if you are just starting out and there are no ideas yet, you can use this one. Remember that a new user always pays attention to the profile as a whole, and not to individual pictures. And your subscriber is in the photo in the feed. Make sure to keep both of you interested.
3. The best applications for photo editing and delayed publications:
VSCO is a good set of ready-made filters. Choose the one that best suits your product. Experiment with multiple photos and filters. Do they harmonize with each other?
Download VSCO on iOS
Download VSCO on Android
Lightroom . Helps create a unified white balance on your Instagram profile.
Download Lightroom for iOS
Download Lightroom for Android
Of course, the program has much more potential, we advise you to study it to create your stylized account.
Snapseed . The program will help create an exposure or highlight the accents in the photo.
Download Snapseed for iOS
Download Snapseed for Android
UNUM . Create profile photo layouts before they are published:
Download UNUM for Android
Download UNUM for iOS
Photos taken and processed.
But this is half the work on the post. The next step is a description or text.
Text in postsDecide on the purpose of your presence on Instagram: is this a platform from which you want to sell, or a customer connection tool (suitable for existing stores. Here Instagram is not the main source of sales, but in the future it can increase them significantly).
There is an option to hire a copywriter or SMM specialist. But the owner may well manage the business account. After all, no one knows your product, its properties and capabilities as well as you.
In fact, there is nothing difficult in writing texts for product posts. But still, always “try on” the text for yourself: what a person should think after reading and, most importantly, what to do.
In the text, give real benefits to the person, not characteristics that may not always be clear. For example: you sell portable batteries for phones. In the description you write 1000 mAh.
But not always people know how much it is. And if you write: “1000 mAh - up to 5 phone recharges” - a potential client will evaluate whether the product suits him and save him from unnecessary thoughts. Here he sees the value of the battery and its application to his needs. A post should always contain a call to action: order, buy, call.
Avoid template words and applications in the text: “best quality”, “low price”, “unique production”, “reliable service”.
Replace them with the actual properties of the product:- “best quality” for “80% of the composition is steel”;
- "low price" - always write the real price, comparing yourself with competitors;
- "unique production" - we make orders based on your preferences;
- “reliable service” - 5 year warranty.
Without water, with real use cases.
In posts, try to balance between commodity posts and useful content. So you will look like an expert in the eyes of the reader, become an authority, build a trusting relationship.
Hashtags
Hashtags for the page are necessary for easy search of the necessary posts.
Alternatively, place a post with your categories in the profile header with an active link (instead of the company's website):
Create your own unique hashtags:
These work well for a range of products. For example, the tag #cupcake_Instabakery: the subscriber will be able to quickly find all the cupcakes you offer.
Geolocation
Decide where you want to sell your goods: if it is outside the city and you have an offline store, geolocation is definitely needed.
But if you go to an audience outside your region, it's better not to set the location. This can scare away potential consumers. They will think that it is far away and will not pay attention to the goods. Even if he interested them.
Forget manually posting every day!
All successful pages automatically post prepared content.Automate posting as a beginner entrepreneur: spend 1-2 days on photos and texts.
