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How to add effects on instagram reels


11 Editing Tips You Should Know

Everyone is talking about how the Instagram algorithm loves Reels, and that using the format can improve engagement and reach.

But getting started with such a creative medium can be intimidating. We’re here to help with an Instagram Reels tutorial that will help you master 11 essential editing tools and skills needed to create engaging content.

Keep reading to find out how to edit your videos for best results and kickstart your growth. Or, if you prefer, watch the video version right here:

1. Add music to Reels

2. Add text to the beat

3. Make multi-scene how-to Reels

4. Record Reels hands-free

5. Find your favorite Reels filter

6. Use the Align tool

7. Make timelapse Reels

8. Add voiceover to Reels

9. Use the Remix feature

10. Use the green screen effect

11. Use Reels templates

Bonus: 14 Time-Saving Hacks for Instagram Power Users. Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content.

1. Add music to Reels

When browsing the Reels tab on Instagram, you’ll notice that most videos have audio clips — most often songs or voiceover — playing over them. Adding music to Reels is one of the basic editing skills you should know if you want to create engaging content.

How to add music to Reels
  1. Go to Instagram, then navigate to Reels and tap the photo icon in the top right corner to start creating content.
  2. Tap the music note icon on the left-hand side. Select your song.
  3. Once you’ve picked your song, you’ll find yourself back on the recording screen.
  4. To select a specific segment of the song, tap the thumbnail of the album cover in the left-hand menu, then choose the section of the song you’d like to play during your Reel.
  5. Got your song locked in? Time to make your vid. Hold the record button (the big one at the bottom with the Reels logo!) to start recording, and the music clip will start playing. When you let go of the record button, the recording will stop.
  6. When you’re ready to share, tap Share To. You can share the recording as a Reel only (it will show up in the Reels tab in your account), or as an Instagram post as well.
  7. Now you’re on the editing screen! Here, you can adjust the audio mix (turn the volume up or down), or add stickers, drawings, or text.
  8. When you’re done, tap the arrow icon to proceed.

2. Add text to the beat

Adding captions to your video content serves multiple purposes:

  • It can add more context to what’s shared in the audio.
  • It clarifies your message, even for people who aren’t watching with sound or may have hearing impairments.
  • It can be a cool visual stylistic flourish.

One common move on Reels is to have text appear and disappear on the beat — follow the step-by-step instruction below to make it happen!

How to add captions to Reels
  1. Open the Reels maker.
  2. Choose your song, and hold the record button (the big one at the bottom with the Reels logo!) to start recording.
  3. Hit the backward arrow icon to review your recording, and trim or delete if necessary. Tap Done to return to the recording screen.
  4. When you’re done, tap the arrow icon to proceed.
  5. Now you’re on the editing screen! In the top right corner, tap the Aa icon to add text over of your video.
  6. Type out your message.
  7. Use the style tools along the top of the screen to adjust the alignment or color, or add stylistic flourishes.
  8. Select a font from your options along the bottom of the screen.
  9. Tap Done.
  10. Now, you’ll see your text on a preview, but there also will be a little icon of your text on the bottom left. Tap that to adjust when in the video clip your text will appear, as well as the duration.
  11. If you’d like to add additional text, tap the Aa icon again and repeat the text editing process.
  12. When you’re happy with your video, tap Share To.

3. Make multi-scene how-to Reels

The beauty of Reels is that you can quickly stitch together clips to create a mini movie. You can use your Instagram camera to record fresh content or start with pre-recorded video clips.

Combining multiple clips will allow you to create engaging how-to videos and share some of your expertise with your Instagram audience.

How to make multi-scene Reels
  1. Open the Reels editor.
  2. Select any effects or songs you’d like to use, and then hit the record button (the big one at the bottom with the Reels logo!) to start recording.
  3. When you’re done, repeat the process to add another clip to your recording.
  4. To add a pre-recorded video clip that’s already in your camera roll, swipe up and select the clip. Drag the sliders at the beginning and end of the clip to select the segment of the video you’d like, and tap Add in the top right corner.
  5. To further edit or delete any clips, hit the backward arrow icon to review your composition.
  6. Some things to note about your multi-clip masterpiece: unfortunately, there is no way to rearrange your clips at this point, and no way to add multiple songs.
  7. When you’re done, tap the arrow icon to proceed to the editing screen. Add text as needed, and tap Share To when you’re ready to post.

4. Record Reels hands-free

No need to hold down the record button for the duration of your recording. The hands-free function allows for you to capture a moment from further than an arms-length away.

If you’ve got a fashion brand and want to show off your latest outfits in a full-body shot, or offer a mural-painting service and want to capture a moment of your production process, give hands-free recording a whirl!

Bonus: 14 Time-Saving Hacks for Instagram Power Users. Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content.

Download now

How to record Reels hands-free
  1. Open the Reels maker.
  2. On the left-hand side, tap the stopwatch icon.
  3. Drag the slider to choose how long your clip (between 5.2 se-conds and 30 seconds) will be.
  4. You can also tap the number beside the word Countdown to adjust the length of the pre-recording countdown (toggle between 3 or 10 seconds).
  5. Hit Set Timer.
  6. Tap the record button (at the bottom of the screen with the Reels logo) and the countdown to recording will begin.
  7. When you’re done, tap the arrow icon to proceed to the editing screen. Tap Share To when you’re ready to post.

5. Find your favorite Reels filter

One of Instagram’s coolest features is its huge library of filters and AR effects. And with Reels, you’ve got access to them all.

When creating Reels, don’t be afraid to get a little silly and use effects that capture the spirit of your brand, whether that’s an over-the-top beauty filter or an avant-garde blur effect.

How to add filters to Reels
  1. Open the Reels maker.
  2. On the left-hand side, tap the smiley face icon.
  3. A selection of filters will now be available along the bottom of your screen; scroll left and right to review your options.
  4. To search or browse more AR filters and effects, scroll all the way to the right and tap the sparkling magnifying glass (Browse Effects). See one you like? Tap Try It to test it out right away. Want to save it for future use? Tap the down arrow icon (save to camera) to add it to your filter rolodex.
  5. To record with a filter, hold down the filter icon (like you would with the record button). Alternatively, use the timer feature to record hands-free!
  6. When you’re done, tap the arrow icon to proceed to the editing screen. Tap Share To when you’re ready to post.

6. Use the Align tool

The Align tool will allow you to add (or remove!) an object or person between scenes of your Real to create a fun appearing (or disappearing!) effect.

By starting a scene exactly where the previous scene ended, it’ll appear as if your outfit change (or begrudging boyfriend or statement hat) has magically popped into frame.

How to use the Align tool
  1. Open the Reels maker.
  2. Select any effects or songs you’d like to use, and then hit the record button (the big one at the bottom with the Reels logo!) to start recording.
  3. When you’re done, you’ll notice there’s a new icon on the left-hand side: two squares overlaid (Align). Tap this and you’ll see a translucent version of the final image of the last thing you recorded.
  4. Add a fun prop, outfit change, or friend into the scene. Align yourself with that translucent image and hit record again (the timer function is helpful for a seamless transition here). When your two clips play together, any additional items will appear to have magically popped into frame.
  5. When you’re done, tap the arrow icon to proceed to the editing screen. Tap Share To when you’re ready to post.

7. Make timelapse Reels

Have something longer than 60 seconds to share? With timelapse recordings, you can squeeze more into your Reels.

Use timelapse videos to demonstrate a process, whether it’s pulling together an easy smoothie recipe or sharing your oh-so-Marie-Kondo folding technique.

How to do the challenge
  1. Open the Reels maker.
  2. Tap the 1x icon on the left-hand side.
  3. Select the speed at which you’d like to record. To do a speedy time-lapse, choose the 4x speed… but this tool gives you the option to do slo-mo recordings, too, with a total range of 0.3x to 4x speed.
  4. Hold the record button to start recording. (Hot tip: If you’ve added music, it’ll play super-slow or super-fast so you can stay on beat!)
  5. When you’re done, tap the arrow icon to proceed to the editing screen. Tap Share To when you’re ready to post.

8. Add voiceover to Reels

The voiceover feature allows you to record voice overtop of a fully recorded video — a nice way to add an overarching narrative to a compilation of clips.

Maybe you’re explaining some more background info about a new makeup line you just launched, or sharing details about a sale overtop of cute shots of your boutique: if you’ve got something to say, this is your time to shine!

How to do the challenge
  1. Open the Reels maker. Record your visual content using all your newly acquired filter, music, or speed-manipulation skills and tap the arrow icon to proceed to the editing screen.
  2. Tap the microphone icon at the top.
  3. Tap the point in your video timeline where you’d like your voiceover to be heard, and then tap or hold the red button to record a voiceover. (If you have music in your video already, your voice will overlay on top of that track.)
  4. Tap Done when you’re finished to return to the editing screen.
  5. Tap Share To when you’re ready to post.

9. Use the Remix feature

Instagram recently added a Remix feature to Reels… so now’s your chance to record a video side-by-side with another Reel. Browse other Reels to find something that inspires you to comment, contribute or react, and start your beautiful duet.

How to Remix another creator’s Reel
  1. Head to the Reels explore tab on Instagram and find a Reel that inspires you.
  2. Tap the three dots on the bottom right-hand side.
  3. Select Remix This Reel.
  4. You’ll be taken to the Reels maker, where you’ll see the original Reel on the left-hand side of your screen. You’ll be making the content that appears on the right. Use effects or change the speed, and record a clip (or multiple clips) as usual. You can also add a different song on top if you’d prefer to replace the Reel’s original audio.
  5. On the edit screen, tap the Mix Audio icon at the top to adjust the balance of your audio and that of the original clip.
  6. When you’re ready, hit Share To.

10. Use the green screen effect

The green screen effect in Reels is a game-changer. Get playful with the background of your choosing — video or photo! — to add a fun, faraway locale or a branded graphic behind you.

How to do the challenge
  1. Open the Reels maker.
  2. You can access the Green Screen filter in two different ways
    • Option 1: Swipe up to view your camera roll: on the top left, tap Green Screen. Then, select the background media you’d like to use. It can be a video or photo.
    • Option 2: Tap the smiley face icon on the left-hand side of the screen, scroll through filter options until you reach the magnifying glass, and tap. Search for the Green Screen camera effect in the AR filters library and tap Try It or add it to your camera. Tap Add Media to select a video or photo to use as your backdrop.
  3. Pinch or expand your image on the screen to make yourself bigger or smaller against the backdrop. (You can do this during your recording, too, if you’re really feeling wacky.)
  4. Hold down the Green Screen icon to record (or use the timer function to record hands-free) over your backdrop.
  5. When you’re done, tap the arrow icon to proceed to the editing screen. Tap Share To when you’re ready to post.

11. Use Reels templates

Instagram Reels templates allow you to create a Reel using pre-set music and clip durations from existing Reels. You can use templates from any Reels that have music and at least three clips. Reels templates mean you can jump on trends faster than ever — no more wasting time editing clips or selecting music to match!

How to use Reels templates
  1. Find the template you want to use (more on this in our blog on Instagram Reels templates)
  2. Add clips to your chosen template
  3. Adjust the selected portion of your clips. You can’t change the length of the clip, but you can change which portion is shown.
  4. Add any filters, stickers, or text to your Reel, then publish as usual.

 

Easily schedule and manage Reels alongside all your other content from Hootsuite’s super simple dashboard. Schedule Reels to go live while you’re OOO, post at the best possible time (even if you’re fast asleep), and monitor your reach, likes, shares, and more.

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How To Add Effects on Instagram?

I am sure you know that you can make your photos and videos more artistic with a lot of Instagram editing magic. Instagram offers thousands of filters and effects to add the needed oomph to your photos, videos, stories, reels, and live videos.

Tons of apps offer you some beautiful filters and effects to use on your visuals, but Instagram ones still stand out. With Instagram, you can create a piece of art within a few seconds without dropping a sweat.

So, how can you add effect to your Instagram stories, reels, or live videos?

So, let’s dive in and learn how to add effects to your Instagram stories, reels, or live videos to make them look more dramatic and immersive.

Table of Contents

  1. What Are Effects on Instagram?
  2. How To Add Effects on Instagram?
  3. To Sum Up
  4. FAQs

What Are Effects on Instagram?

Instagram Effects are different from filters. You can only apply Instagram effects to your stories, reels, or live videos, unlike filters that you can apply to your posts.

When you use Instagram filters, you change the color or resolution of a picture, making, for instance, it a little brighter, warmer, vibrant, or colorful. The effects, however, can take your visuals to the next level.

Effects on Instagram can add dramatic elements to your stories, reels, and live videos. You can access them on your Instagram camera screen while creating a story, reel, or live video.

Effects can turn you into an anime doll. Similarly, if you want to see how you will look with lip fillers or botox, then Instagram has effects to show you.

Some effects add aesthetics to your videos, like snowflakes or raining glitters.

Some are just creative effects like rainbow makeup for your face.

Some story filters enable you to play games, like “Which Disney Princess Are You?” or Soulmate Radar which tells you, “Where is Your Soulmate?”

There are thousands of effects on Instagram. Most Instagram Creators have also created their own AR filters that you can use.

How To Add Effects on Instagram?

To add effects to your story, live videos, or reel videos, you need to follow these steps:

  1. Launch the Instagram app on your mobile device.
  2. Tap the plus icon on the top right.
  3. Tap the camera icon.
  4. Select the “Story,” “Reel,” or “Live” option.
  5. Your camera screen will appear with the effects tray at the bottom.
  6. Swipe left or right on the shutter button to switch between effects.
  7. Tap or hold the capture button to take a photo or create a video using the effect.

You can also browse more effects by swiping the effects tray to the right end and selecting the “Browse effects” option. When you tap on it, it will show you effects for different categories.

To Sum Up

With Instagram Effects, you can jazz up your Instagram stories, reels, or live videos.

You can locate them when you launch the Instagram camera to record a story, reel, or live video.

A whole bunch of effects will pop up on your screen to choose from before recording the video. Select the one you like, and tap or hold the button to record your visuals using the selected effect.

FAQs

Yes, you can. Follow these steps:

1. Tap on the plus icon.

2. Hit any option (except Post).

3. Tap the album icon in the bottom left corner, and select the picture or video.

4. Click on the three stars icon on top to launch effects.

5. Swipe right to choose the effect.

6. Tap on “Done” and share or save it to your device.

If this happens to you, do any of these:

1. Try clearing the cache.

2. Update your Instagram app.

3. Grant location permission.

4. Uninstall and reinstall the app.

5. Select the effect or filter from someone’s else profile.

How to Add Music, Effects, and Enhancements to Instagram Reels

Within months of its launch, Instagram Reels has become one of the go-to spaces for thousands of content creators around the world. Given how Instagram's algorithms promote fresh new content to users who don't need to be followers. Reels has provided us with a fantastic opportunity to become a digital media influencer.

However, due to increasing competition, you should be careful about the quality of the short videos you post on Reels. Brand new edits and appropriate music are some of the elements that can help you here. Thankfully, Instagram has included several options for adding music and effects to Instagram Reels videos. So, you should make the most of these elements.

Add music and effects to Instagram Reels

In this article, we have prepared a step-by-step and detailed guide to add music and effects to Instagram Reels. Regardless of your experience with Instagram Reels, you may find these tips helpful.

Creating an Instagram Reel

Making a video on Instagram Reels is like making almost everything else on a content sharing platform. To do this, you need,

  1. Open the Instagram app on your smartphone.
  2. Click the Video button on the bottom bar.
  3. Now click on the camera button which you can find in the top right corner of the screen.

These steps should take you to the camera interface you usually see on Instagram. However, you can also find a tag called Reels at the bottom.

Video source selection

Instagram gives you two ways to create a video in Instagram Reels.

  1. You can record live video.
  2. You can select a video from the gallery.

If you want to select a video from the gallery, you can click the "Gallery" button on the bottom left of the screen. This will show all the videos you have taken with the system camera. You can also search for videos in other folders.

Now you can select a video, crop it to your size and click the "Add" button. Once you've done that, you should be back at the video editing interface in Reels again. Now this is where you add the music and effects that make or break your Insta Reels video.

Whether you want to record a video or take it with you, the steps below will help you add the necessary music/effects to Instagram Reels.

Add Music

  1. To add music to your Reels video, you need to click on the "Music" button on the left.
  2. Now you can see the list of music tracks available on Instagram Reels. You can also find sections like Trending, For You and Pop.
  3. By clicking on the "Learn more" button, you will see an expanded list of tracks.
    (Alternatively, you can explore Saved Tracks. Saved Tracks are music tracks that you found while exploring Instagram Reels and saved for later use. You can find any saved track in this list and use it.)
  4. After that , as you have selected the background track, you can also select the part of the song you want for the Reels video.
  5. Now you can click on the "Finish" button to complete the process.

That's it. You have added music to your Instagram Reels video.

Adding video effects, filters

If you have used Instagram and Instagram Stories before, you know that the platform offers a rich collection of effects, filters and overlays. Adding one of these things to your small video on Instagram Reels doesn't take much effort. To do this:

  1. You need to click on the smiley button that you can find on the left panel.
  2. You should now be able to find some effects around the record button.
  3. You can navigate through the options before choosing the one that suits your videos.

Keep in mind that Instagram is always updating its collection of effects. Every day you can find new effects in the library. You can select the appropriate effect and press and hold the "Record" button to record video from the drums. After you finish recording, you should see an editing interface to trim or adjust the video content a little more.

Add more enhancements

You can also control other aspects of your reel video, such as playback speed and timer, from the sidebar. You can use these features to change the tone of the video and make the recording process easier in general. It is also possible to align the video to a part of the screen.

As we said, this is completely optional. If you want to make an informative video with good video effects, you can skip this section altogether.

Instagram Reel Improvement

  1. After making all these changes, you can press the > button on the screen.
  2. You should now see a full preview of the reels you've prepared. If you have multiple content pages, you can find them all here.
  3. You can also add various GIFs, widgets and other overlays to each Reels panel.
    (Alternatively, you can add your own drawings (!) and text content. Finally, it will be possible to upload the reels to your device's storage.)
  4. You can check all of these options, and when you're done, hit the share button to continue.

This will take you to the last screen of the reels where you can write a title, choose a cover art and post videos to your followers or the public. Wasn't it easy?

Essence

We hope this guide will help you add the right music track and effect to your Instagram Reels video. As we said earlier, don't overdo this aspect. Instead, try selecting a track and a filter to enhance what you're doing on screen.

Similar posts

what it is, how to create and shoot

It works in countries where Instagram music is available. With the help of Reels create short creative videos. This is an analogue of TikTok, where it is also possible to add music from a large database, apply effects and mount everything right in the application.

Where to find Reels

Click on the Play button, which is located in the center of the bottom menu. You will see the Reels feed, which contains videos of other users.

When you post your first video, a separate tab will appear. As long as the blogger does not have Reels in their account, this tab will not exist either.

What you need to know about Reels

When TikTok gained popularity, everyone wrote about how easy it is to get followers on this platform. At the same time, Instagram complained that it was necessary to pay the site for displaying posts even among subscribers. Now Reels is the TikTok of the past couple of years. It's less likely to wake up popular the day after a viral video is posted, but right now it's a good channel to get free followers and account attention.

Here's what it says about Reels' display in the official Instagram summary:

Some more important facts:

  • Users can shoot or upload videos up to 60 seconds long.
  • The Reels feed algorithm does not rely solely on your Instagram following. It takes into account your interest in specific topics.
  • The entire database of effects, presets and masks is available in Reels, just like in stories.
  • Popular Reels videos also show up on the Explore page.
  • Reels has a large database of audio tracks, it is possible to upload your own tracks and sounds.
  • Every user with an open account can share their Reels with other Instagram users. If you post a video to the feed, subscribers will see it.
  • Reels videos are divided into tags: hashtags, music, effects. When you click , you can see all videos with this tag. For example, if you click on an audio track, you'll see all the videos that use it.
  • If the profile is private, the platform will take into account the privacy settings - only your subscribers will see the video. No one will be able to use your video and audio.

More details can be found in the SMM courses.

How to create Reels on Instagram

There are 4 ways to open the Reels editor:

  • From the Instagram home screen.
  • On the profile page.
  • In the Reels tab.
  • In camera for Stories.

Let's go from the profile page. To do this, click the "+" in the upper right corner and select "Video Reels". The video editor will open.

When creating Reels, you can choose between shooting a new video clip (Play icon in the center) or loading a pre-made file from the camera album (a square with a plus in the corner):

New video can be recorded in parts or all at once in one frame. You can also mix recorded and downloaded clips. In total, the duration of all parts cannot exceed 60 seconds. If you upload a longer video, it will automatically be cut off.

There are eight basic functions on the main screen. Of these, 6 on the side menu:

  • audio;
  • duration;
  • speed;
  • effects;
  • retouching;
  • timer.

And two on top:

  • flash;
  • night mode.

First things first.

  • Audio. Here you can add music for Reels. When clicked, the music library will open. Here you can find audio tracks: trending, recommended and categories. Some songs may not be available for business profiles.

You can also use audio tracks from other users' Reels. Click on the line with music, and then "Use audio track."

Instead of music, you can also use your own sound recording.

  • Duration. Videos can be limited to 15, 30, or 60 seconds. Instagram won't force you to shoot videos to the exact second - it's just a handy feature to help you figure out the length of the video.
  • Speed. The function allows you to speed up and slow down the video, helps you get into the rhythm of a song or record a slow motion video. You cannot change the speed of the added video, the function is only for videos that are shot in the application.
  • Effects. Here you can add all filters, masks, 3D objects and interactive AR content from the same library as you have in Stories, trending, to change the appearance, etc.

  • Retouch. Smoothes the skin. To change the intensity, drag the slider up/down.
  • Timer. Helps when there is no way to hold down the button to record. You can set the countdown to 3 or 10 seconds. You can also limit the shooting time using this function. The countdown comes with sound - convenient.

  • Flash. When pressed, the flashlight will turn on. If you are shooting in selfie mode, the screen will increase the brightness to the maximum and illuminate the face.
  • Night mode. The icon appears in poor lighting conditions. If the month is crossed out - the picture will be darker, if not crossed out - lighter.

If you want to trim or delete any of the footage you've taken or added, click the back arrow to the right of the record button. Click on the passage you want to edit. When you have selected an excerpt, click on the scissors to cut it, or on the wastebasket to delete it.

Preview/edit functionality

Once you have selected or captured a video, you can add stickers, effects, text, and draw or overlay text tools, Instagram stickers are available.

  • Underline Arrow - Download Reels to your device. If you want to download ready-made Reels with music from the library to your phone, then it will be saved without sound
  • Note - select music, adjust audio. You can adjust the volume of audio from the camera and the volume of audio from the library:

  • Microphone - sound recording for video, voice-over. Handy if you're telling a story or reviewing a product. If you're shooting a video with voice-overs or dialogue, don't forget to add subtitles to your video. This is useful when your video is being watched without sound.
  • Asterisks - apply an effect. In Reels, masks can be applied even to already captured videos:

  • Sticker - add GIF, time, temperature.
  • Arc — draw over video.
  • Text - Overlay text on the video. For overlay, in contrast to stories, this is a detailed functionality. Text can be superimposed on a specific segment of the video. The editor will show all pieces of text as translucent, so that you can understand where and in what gaps to place the following parts of the text.

When adding text to a video, consider its position. When you share Reel on your Instagram feed, it crops it to a 4:5 aspect ratio. To avoid cutting off important text, place it close to the center of the screen.

When you're done, you can edit the title picture with a thumbnail or add cover art from your camera album. If you want to keep the Instagram aesthetic, upload a brand-appropriate picture from the camera album.

You can add or not add a video to the subscriber's feed at your discretion. If you remove the “Also share in the feed” option, Instagram will show the video to random users.

When posting in the feed, the post can be removed from the main page of the account, leaving it only in the Reels section. To do this, click on the three dots and select "Remove from Profile Grid".

How to view Reels statistics

Statistics are available both in the Insights tab and for individual Reels. To see the effectiveness of a particular Reels, open the video, click on the three dots and click on the “Statistics” item. Metrics are standard: coverage, views, comments, likes, saves, reposts.

Reels Business Ideas

Today, Reels is the best free way to build subscribers and increase sales. What to post in Reels for business and experts? Let's consider three successful categories:

  1. Education, life hacks.
  2. Humor.
  3. Original product reviews.

1. Education

Share educational content. Especially this type of Reels is suitable for experts. Video tutorials will help you establish yourself as an expert, and they will listen to you in your community. Share top five travel tips with your users, teach them how to take the perfect photo, write the perfect headline, or show them how to wear a skirt in five different ways. Choose a topic and discuss:

https://www.instagram.com/reel/CROeo3EKmdU/ - the link will open on a smartphone instagram.com/reel/CRUgsh5iPL5/ — the link will open on a smartphone

Describe a successful case:

View this post on Instagram

Post by Katerina, creator (@kornilovakat)

2.

Humor

Suitable for everyone. You can come up with your own joke, or you can beat something from the trends.

For example, make a list of bad advice from an expert area:

https://www.instagram.com/reel/CRbhY1PKiJj/ - the link will open on a smartphone

Or playfully show how your product solves a problem :

View this post on Instagram

Post by Damir Khalilov (@damirkhalilov)

You can play a funny situation from experience with customers and partners:

View this post on Instagram

Publication from Galina Promotion Expert (@galya. melnikova)

Recall something that was super popular in the past:

https://www.instagram.com/reel/CRbgGUfodwR/ - the link will open on a smartphone

Or use situational marketing:

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Publication from Travel | Flights (@aviasales)

3. Product Overview

This type of Reels is ideal for stores, both online and physical.

Show several product variants at once to trendy music with interesting transitions:

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Posted by 🥬 CHUKS 🥬 (@choux.ru)

Show how your product looks like in real life, as if a client shot for you:

https://www.

Learn more