How do i share igtv video on instagram story
How to Share IGTV Video on Instagram Story with Ease[2021]
Shanoon Cox
Aug 30, 2022• Proven solutions
Used by over a billion people worldwide, Instagram is one of the most popular social media apps of the present time. Apart from posting pictures, it also lets us post dedicated vertical-style videos under the IGTV feature. Though, there are times when users wish to share their IGTV videos as their story to promote it. Don’t worry – it is extremely simple to share your or anyone else’s IGTV video as your story. Read on and learn how to share IGTV video on Instagram story in seconds!
Why Share Your IGTV Video on Your Story?
You might not know this, but the “Story” feature on Instagram is already used by over 500 million people and the app is still trying to push it. When you post a video on IGTV, chances are that it might get missed by your viewers. This is because the new Instagram algorithm only displays selective content in our feed.
On the other hand, all stories posted by the accounts that we follow will be displayed on the top banner of our Instagram home. Therefore, chances are that more people would see your story instead of a regular post. By sharing your IGTV video as your story, you can easily redirect your audience and let them know about the new content that you have posted.
A Step-by-step Guide for Sharing an IGTV Video on Instagram Story
One of the best things about Instagram is that you can share almost anything on your story. If you want, you can easily share your own post or IGTV video. Besides that, if you wish to promote your friends, then you can share their IGTV video on your story as well. You can even customize it with the inbuilt markups available in the Story interface. To learn how to share IGTV video on the Instagram story, just follow these steps.
1. Select the IGTV Video to Share
To start with, you have to select what you wish to share on your Instagram story.
You can visit yours or anyone else’s profile and tap on the IGTV icon. By default, it is the second icon (between your photo grid and photos of you).
This will display various IGTV videos that are posted by that account. You can tap on any video thumbnail and the content would be loaded. Once the IGTV video would start playing, you can tap on the share icon from the bottom of the screen. This is depicted by a tilted arrow icon right next to the like and comment options.
2. Add the Video to your Story
As you will tap on the share icon, you will get options to send the video to your friends or post it as your story. From the provided options, just tap on the “Add video to your story” button to continue.
This will automatically load the Instagram Story interface with the selected video. You can easily shrink or expand the video on the screen to make sure it has the right fit. Besides that, you can also use the inbuilt features of the Story to add comments, texts, stickers, and so on.
3. Post IGTV video as your Story
Once you have customized your story the way you like, you can tap on the “Send” button, which is located at the bottom-right corner of the screen.
This will let you share your story with selected friends, the group of close friends, or all followers. If you wish to share it with everyone, then just tap on the “Share” button adjacent to the “Your Story” option.
That’s it! This will now share the IGTV video as your story and your followers can view it in their feed. They can just tap on the video card and would be redirected to your story to watch it entirely.
Pro Tip: Edit Your IGTV Videos before Posting
If you want to get more views on your IGTV videos and impress your audience, then consider using a video editor like Wondershare Filmora . It is a must-have desktop application for all video creators out there, having tons of inbuilt features. There are hundreds of layers, presets, and effects that you can use to come up with interesting videos.
With these unique videos, you can easily grab the attention of your audience and increase their views.
There you go! After following this guide, you would be able to share yours (or anyone else’s) IGTV video as your story. I hope that this guide on how to share IGTV video on the Instagram story would have cleared your doubts. Also, if you wish to come up with impressive videos in less time, then just use an application like Wondershare Filmora. It is equipped with tons of features to meet the editing needs of every video creator in a hassle-free way.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
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How to Add IGTV to Story
Most people add videos on their Instagram streaks or story but they don't know how to add IGTV videos on their Instagram story.
Here I have come with the steps for you to understand how to put IGTV videos on your story. But for that, you first need to know what is an IGTV video.
IGTV video is an android or iOS app that allows users to put videos on Instagram. These videos are longer than normal. IGTV or Instagram TV allows users to put a 60 minutes video directly from the web or a 15 minutes video from the phone instead of the original 60 seconds videos.
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Part 1: Step by step to Repost Instagram Videos from IGTV to Stories
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Part 2: What's the Difference Between IGTV and Instagram Stories?
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Part 3: Why Share Your IGTV Video on Your Story?
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Part 4: 6 Epic Instagram Story Hacks You'll Wish You Knew Sooner
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Part 5: Pro Tip: Edit Your IGTV Videos Before Posting with Best Video Editor
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Part 6: Some FAQs you might want to know about IGTV
Step by step to Repost Instagram Videos from IGTV to Stories
Adding an IGTV video to your Instagram story is not that hard.
It is as simple as adding anything else to your story. Here are the steps you were waiting for to know how to upload an IGTV video on your story.
1. Select the IGTV Video to Share
The step is to select the video from IGTV that you want to put on your Instagram story. It can be directly from the website or YouTube video, or it can be from your gallery. When you have selected your desired video, click on the option 'send to'! From there you can send the video to your Instagram story.
2. Add the Video to your Story
After you have selected the video, that video will come on your Instagram story. To upload it, simply add it to your story like how you put a simple thing on your Instagram story. You can add filters, stickers, or any texts, whatever you want, on your IGTV video.
3. Post-IGTV video as your Story
After everything has been settled, you can click on the option 'share' and then click 'done' to upload it to your Instagram story.
What happens when you cannot post?
Sometimes, you cannot post an IGTV video on your story even when you click on the 'airplane' option given. In such cases, you can send the IGTV video to your friends through DM.
What are the Differences between IGTV and Instagram Stories?
We all know that Instagram stories are really easy to add. These stories are videos of about 60 seconds maximum. When we upload an Instagram story, anyone can see this. But IGTV videos are different. IGTV or Instagram video is an app that allows a user to add videos of their liking, however long it is, ranging from 15 to 60 minutes. You can add videos directly from a YouTube video or your phone's gallery.
As I have already discussed with you, IGTV or Instagram videos are videos longer than the normal 60 seconds. Whereas, Instagram stories are videos just about 60 seconds maximum.
1.Limited length
IGTV allows a user to add videos of 15 to 60 minutes on their Instagram story. Whereas, Instagram stories only allow a user to add videos of 60 seconds maximum! Make sure you are aware of the requirements of IGTV before you edit your video to make your video editing highly efficient.
2. Replies
Instagram stories get you reactions like fire, laughing faces, or DMs but IGTV videos you get likes, comments, and viewers can also send it via link.
3. Timespan
Instagram stories only stay for 24 hours long, but IGTV videos exist on your channel for a lifetime.
Why Share Your IGTV Video on Your Story?
Now you must be wondering why add an IGTV video to your Instagram story? Well, to put it in simple words, there are a lot of benefits of adding an IGTV video instead of a simple Instagram story.
What those are, are discussed below:
1. Lifetime
We all know that Instagram stories disappear after 24 hours but if you add an IGTV video, it will stay on your channel lifetime and whoever becomes a new follower can see what has taken place till then.
2. More views
It mostly happens that your Instagram stories are seen by not even half of your friends but if you want all of your friends to see the post, you can easily add an IGTV video and whenever your friends see it, you will get views. In this way, they can be kept informed of the events that have taken place at your home or wherever.
These are the reasons why IGTV is better than the normal Instagram stories.
6 Epic Instagram Story Hacks you'll wish You Knew Sooner
There is a lot of epic Instagram story hacks and amazing IGTV ideas that we may or may not know or never paid much attention to.
Here l will tell you some of my favorite and useful features and hacks of Instagram stories. So if you want to make your Instagram stories epic like mine, just follow the following tips:
1. Edit
if you are anything like me and like your stories edited in the best possible ways, try using the Instagram editing features. When you are adding something to your Instagram stories, there are options for editing in the upper right area. Choose whatever you want, however you want to edit the post to your taste.
2. Adjust the size
You can also adjust the size of your post. You can adjust it to the size 1080x1920 pixels.
3. Use fonts
When uploading an Instagram story, try using fonts or texts. Funky-looking texts are the best. They catch the viewer's attention and make them see the main point of the post. For example if you put a picture of a party going on, try putting texts as 'look at the cat under the table'.
This will get the viewers' attention to the picture more and they will try searching for the mentioned cat.
4. Use colors
When adding text, always use vibrant colors. You can add neon colors with a dark theme or background, or you could add a dusty brown colored text with a library background or something.
5. Use Instagram's accessories
When you are uploading your Instagram stories, try using the fun features of Instagram. Like, try adding your location, time, hashtag, or GIFs, etc. whatever you like.
6. Save the stories for later
This is honestly the best feature of Instagram stories. You can save your stories and use them for later or can easily upload them on another social media, like Facebook.
Pro Tip: Edit Your IGTV Videos Before Posting with Best Video Editor
The best video editor software that you can find for your Instagram videos is iMyFone Filme.
iMyFone Filme
iMyFone Filme is honestly the best editing software you can find. This software is really easy to use, anyone from a professional to newbie parents can use this software. There are a lot of features of this software that makes editing easy and fun. The final result after editing is worth giving a shot to this application.
If you want to edit your IGTV videos, try using Filme. As I said before, it has the most helpful and easy-to-understand features that make editing a piece of cake.
Key Features:
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It is really easy to use the software. You don't need a professional's talent to use this software.
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This software allows user to edit their pictures or videos quickly with the pre-designed templates and it also provides high-quality video editing.
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It allows users to edit their videos with the help of fast video mode.
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Users can also use one of the 170+ filters already present in Filme.
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Filme also allows user to transition their videos by using the 110+ transitions pre-present in it.
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It has pre-made 50+ audios that users can select from for their Instagram stories.
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It also allows user to edit their Instagram stories however they like. This software gives your Instagram stories a professional look.
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This software is legit Instagrammers, YouTubers, millennials, and gen-Z's cup of tea.
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How to edit your Instagram before posting using iMyFone Filme?
Here are the simple ways you can edit your Instagram stories before uploading them:
1. Upload your video for Instagram
The first step is to save your stories from Instagram before uploading them. Then upload them in Filme for editing to give more beauty to the video.
2. Add transitions, filters, music, and text
In Filme, you can easily add filters, texts, music, transitions, and whatever else you want. Try using cool features of Filme instead of the bland ones present because they are present in every other software.
3. Export and Share
Once you are done, you can easily save it and export it into your phone's or device's gallery.
You can also share your masterpiece with your friends or family via email, etc.
To conclude the article, I would say that you can easily share the IGTV video on Instagram using this amazing application. In the above article, all the information is provided to aid you in selecting what you think is best for you.
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Some FAQs you might want to know about IGTV
How to play an IGTV video in the story?
You can put your IGTV video in your story. However, this will be a preview of the whole video and can be up to 15 seconds long. We have already shared the complete steps to share the IGTV video on your story, so you can easily follow the steps. You can share your own IGTV video or someone else's.
Can I check IGTV video history?
Yes, you can check your IGTV history.
You can do it using the IGTV application. You can install the application from Play Store or App Store. Log in to your account. You will be at the home screen. Tap on your profile, which is at the bottom right corner. Tap on the hamburger icon at the top right corner. Tap on Watch History. Now, you will have all your watch history of IGTV videos.
How can I clear IGTV history?
You can clear IGTV watch history from the IGTV mobile application. Open the application and log in to your account. Tap on your profile at the bottom right corner. Tap on the hamburger icon at the top right corner. Tap on Watch History. You will see all the videos you have watched. Tap on the three vertical dots at the top right corner. Tap on Select. Now, select all the videos you want to remove from the watch history. Finally, tap on Remove.
Why can't I share my IGTV to my story?
This problem happened with Android users in April 2020.
It happened because Instagram updated the application, which is why people faced this problem. Now, there is no such problem; you can easily share IGTV videos to your story. If you are facing such a problem, update your application. You can also schedule IGTV video post.
Can you share someone else's IGTV video?
Yes, you can share someone else's IGTV video on your story or feed. It will be a preview, so you cannot share the whole video. In your story, it can be up to 15 seconds. When you share on your feed, it can be up to one minute long. Keep in mind that you can share someone else's video using the sharing option on Instagram. It is not appropriate to download the video and upload it on your own. If you upload like this, it will be content piracy.
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how to upload and add video from phone and computer
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Instagram has created a convenient format for long IGTV videos for bloggers, stars and every ordinary person with a smartphone in their hands - Instagram TV (IGTV). These are vertical videos in Instagram Stories format. You can download and add IGTV videos from your phone or computer right away in the Instagram app, on the website in the web version of instagram.com, or by downloading the IGTV app.
At the same time, you do not need to shoot a picture at the Netflix level, but you can post ordinary vlogs. YouTube investors frowned in unison. nine0004
IGTV video on Instagram - what is it?
TV is watched less and less, and perhaps Instagram videos IGTV want to replace your plasma on the wall. Directly on Instagram, we have the ability to add long videos. Another tool for promoting on Instagram and increasing coverage!
Even cheat services already offer IGTV video views.
What is IGTV and how is it different from Instagram Stories and Live? IGTV videos of a similar format are vertical. But these videos need to be made in advance and then uploaded to IGTV. But there is scrolling back and forth while viewing. Duration - from 60 seconds to 15 minutes (for downloading from a phone) and no longer than an hour (if done from a computer). nine0004
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IGTV videos can also be liked and commented, they have statistics (if you make a business account or an author account). And in the description, you can add a clickable link to an external site.
Any Instagram account (regardless of the number of followers) in Stories can add a link to an IGTV video. And you can put a preview in the feed with a link to the full IGTV video.
Video size, format and duration for uploading to IGTV
Not any video can be uploaded to IGTV, it must fit the format. nine0004
IGTV video sizes and format
The most popular format in Stories is vertical.
You can also upload horizontal video to IGTV - while watching, you can turn the screen over and it will unfold (just like on Youtube). If you shoot and upload videos from your phone, then you don’t need to think too much - when uploading a video to IGTV (detailed instructions below), you will open a gallery and it will contain only those videos that are suitable in length and size. nine0004
IGTV video size:
Aspect ratio:
- 9:16 vertical videos
- 16:9 horizontal videos
Video size ("weight"):
- 1-10 min.: 650MB maximum
- 10-60 min: 3.6GB maximum
File format: .mp4
IGTV video duration:
- download from phone: 1-15 min. (file size up to 3.6 GB)
- download from computer (web version of instagram.com): up to 60 min.
How to upload and post IGTV videos to Instagram
There are three ways to upload videos from 60 seconds to IGTV:
- in the Instagram app (from phone)
- via instagram.
com web version (from computer) - on IGTV app (from phone)
How to add IGTV video to Instagram from your phone
You can add IGTV video on your phone without downloading additional applications. nine0004
The first way to download IGTV from your phone
Log into your account on your phone, press the plus at the bottom in the middle. Choose the video you want (in IGTV, only longer than 60 seconds is suitable). Click next.
If you select "short video", your video will be cut to 60 seconds and appear as a normal video in the feed. For the video to fully load on IGTV, select Long Video.
Choose a cover either from the frames of the video, or click "Add content from the camera roll" and you can upload a suitable photo from the gallery. nine0004
Write a title and description for the video. You can add an active link to an external site in the description.
If you leave the 'Publish Preview' switch checked, the first 60 seconds of the video will appear in your feed with a link to the full video.
Here you can edit which part of the video will be shown in the feed ("Edit preview") and crop the cover ("Edit cover") .
In advanced settings, you can also enable automatically generated subtitles. nine0004
The second way to download IGTV from your phone
Go to your Instagram account, click the plus sign on the top left. Choose "IGTV Video". Then everything is as in the screenshots above.
You can view uploaded IGTV videos in your Instagram account.
How do I add a link to an IGTV video in Stories?
Shooting or uploading Stories. Click on the "Link" icon at the top.
Click "IGTV Video". Choose what you need. Click "Done" in the upper right corner. You can add text or a GIF with an arrow at the top. nine0004
When watching this Story, followers will be able to swipe up and go to the IGTV video you linked to.
How to post videos on the IGTV app on Instagram
We recommend downloading this app if you often watch and post IGTV videos.
Download the IGTV app
👉 download in the AppStore
👉 download in Google Play
Open IGTV, click "Continue as"
Three sections at the top: subscriptions, popular, history (these sections do not appear for everyone). History - those IGTV videos that you have watched before. nine0004
To upload a video in the IGTV app, click the plus on the top right, allow access to your photos and videos.
Video that matches the length, size and format will be available for download, the rest will not.
Choose a video, you can watch it. Click "Next" on the top right. Choose a cover either from the frames of the video, or click "Add content from the camera roll" and select the appropriate photo from the gallery.
Write a title and description for the video. You can add an active link to an external site in the description.
If you leave the 'Publish Preview' switch checked, the first 60 seconds of the video will appear in your feed with a link to the full video.
You can edit a segment of an IGTV video for feed preview and crop the cover.
After downloading the IGTV video preview, you can upload it to Stories .
You can view uploaded IGTV videos in your Instagram account. nine0004
How to download and watch IGTV on Instagram on a computer
You can also watch and upload IGTV videos to your account from a computer.
- Go to the web version of instagram.com, log in to your account. To the right of "Publication" you will see "IGTV" (see screenshot below). Click on the video and watch. So you can watch IGTV from a computer and in your account, and in any other.
- To upload a video to IGTV from a computer, in your account, click the blue "Upload" button on the right. You will be redirected to the download page, where everything is clear without words 🙂 Do not close the page during the download. In the Description window, you can insert an active clickable link to an external site.
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IGTV statistics on Instagram
You can view statistics for your videos uploaded to IGTV. Moreover, the number of views (this is everyone who watched longer than 3 seconds), likes and comments will be seen by everyone. But only you will have access to the "Average Audience Retention Percentage" (how long it was watched on average).
To view IGTV stats:
Open the desired video. Below you see the number of views and comments. Click on "Views" and you will see views and likes. Click on "Comments" and you will see them. nine0004
If you click on the three dots at the bottom of the screen, you can delete the video, copy the link to it, change the title and description, tag a business partner (video sponsor, for example) or view Statistics.
Notifications about likes and comments on the video will be in the same place as all other notifications.
Instagram is already planning to monetize IGTV videos.
Video creators will receive 55% of ad revenue. So Instagram wants to encourage creators to add more IGTV videos and encourage the development of this format. nine0004
Uploading and adding IGTV videos to Instagram from both your phone and computer is quite simple. And the format of the video shot vertically on the phone is perfect. To prevent subscribers from missing it, add a preview to the feed and a link to the full video in Instagram Stories. Use IGTV to promote your account - it is long videos that will help you get even closer to your followers and even make money on official Instagram ads in the future.
Everything you need to know about IGTV on Instagram
The creators of Instagram came up with the IGTV section to compete with Youtube, but they failed to overtake the main video service. A couple of years later, TikTok appeared, which broke all records in terms of popularity. What is happening with IGTV now, what videos should be published there, and should it be done at all? Let's take a look at the step by step instructions.
What is IGTV
IGTV stands for Instagram TV. This is a section on Instagram and an application of the same name, in which users can upload videos ranging from 1 to 60 minutes in length. nine0004
The main difference from stories and videos in the feed is the duration of the videos. A single story can be up to 15 seconds long, while a standard video can be up to 1 minute long. IGTV, on the other hand, gave users more time to save their thoughts, tips, life stories in the feed that cannot fit in 60 seconds.
Instagram launched IGTV in June 2018 - the leaders of the social network understood that video would become the most popular content format in the future and planned to turn the application into the network's main video platform. Alas, Youtube could not be bypassed, and soon TikTok appeared, the popularity of which is growing at a breakneck pace. nine0004
And if earlier it was possible to go to IGTV by clicking on a special button located on the main page of Instagram, then at the beginning of 2020 the button was removed.
The developers stated that "the majority of IGTV users did not use this icon, which was the reason for its removal."
Now in the usual Instagram application there is no way to search for IGTV videos in a special section - videos are available only on the owners' pages. But such a function is available in the IGTV application, where there are no standard accounts, but only user channels where all IGTV videos are saved. nine0004
The IGTV app is very similar to TikTok. The user opens the service and immediately sees the recommended video. If you don't like the video, swipe up and another video starts immediately. The algorithm selects content based on subscriptions and previously viewed videos.
IGTV app Is the standalone IGTV app popular? According to statistics, since the launch of IGTV, only 7 million downloads have been made (data as of January 2020), which is less than 1% of the total number of Instagram users. At the same time, TikTok was able to receive 1.
15 billion downloads during the same reporting period. nine0004
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Why post videos on IGTV
Maybe you should just forget about IGTV and make videos for YouTube and TikTok with a clear conscience? Things are not so clear cut: many brands continue to create content for IGTV and see the point in it.
According to JagaJam, IGTV videos get more likes and comments than other types of content, and videos in the section are viewed on average 8% more than regular videos in the Instagram feed. nine0004 Toyota in IGTV
And there is an interesting case on the UniSender service blog dedicated to promoting an Italian furniture showroom — the authors told how IGTV videos turned out to be 70% more effective than regular videos on Facebook and Instagram.
The conclusion is this: it is wrong to consider IGTV as the only channel for communication with the target audience, but it can become one of the effective channels in the brand's marketing strategy, along with Facebook and TikTok.
How to create a channel and upload videos to IGTV
You can create a channel and post a video…
- through the IGTV app (download on Google Play or App Store) from your smartphone;
- via Instagram from smartphone;
- via Instagram.com from a computer.
An IGTV profile is always associated with an Instagram profile, so even when downloading a separate app, you don't need to create a new page - you will be logged into your account using your current login and password. nine0004
Video format and cover art
Please check the file requirements before uploading your video to IGTV.
Video
Video format: vertical or horizontal
Duration: 1 to 60 minutes
Type and size: MP4 up to 3.6 GB
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How it works
Video cover
This is a JPG or PNG file, the minimum recommended resolution is 492 x 762 pixels.
An IGTV video cover grabs attention and tells the user what the video is about. If a subscriber goes to the profile of a brand or expert, and then clicks on the IGTV section, covers will help you navigate and select the right video for the topic.
Ideally, an IGTV feed should be as visually appealing as an Instagram profile. Therefore, it is better to design all covers in the same style. nine0004
See what the covers of MTS and Zara Home look like:
You don't need to have designer skills to create a nice cover - you can use a ready-made template in applications like Canva or make a universal template for your brand.
Content ideas
The main question is what to post on IGTV? Everything is limited only by your imagination, but to make it easier, we have collected the most common and versatile video ideas. nine0004
1. Product reviews
Review products — show the packaging, explain how it works, share your own opinion about the product.
Cover new items and be sure to fix links to products in the description of the video.
For example, Fixprice talks about children's toys from the store's assortment, and beauty experts most often publish reviews on cosmetics.
2. Master classes, instructions
Tutorials in any of their manifestations are perhaps the main content format for IGTV. Grocery retailers have been especially successful in this: almost all brands release master classes in which chefs show how to cook some interesting dish. nine0004 Video in Vkusvila account
3. Lessons, trainings
Conduct online lessons, online lectures, online trainings. To understand what users are interested in, analyze frequently asked questions, study comments on competitors' videos.
4. Educational program
Another format of educational videos is to talk about complex things in simple terms, to explain some phenomena, to help understand the topic. Such videos show users that only professionals in their field work in the company.
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For example, fit service mechanics talk about brake pads and gasoline, and the dental clinic talks about the treatment of children's teeth.
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How it works
5. Interviews with experts
A popular story today is to interview interesting people, celebrities, bloggers. Influencers or eminent experts are great at attracting an audience. nine0004
After Instagram made it possible to broadcast one live video for two, it became much easier to conduct an interview. Now you can not meet with the influencer in person, but simply make a joint broadcast and ask all questions via video link.
Of course, if you record a person "live", then the videos are more sincere and catchy. Of the good examples - Megafon produces cool educational videos with people of various professions, including astronauts, dubbing actress, company executives.
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6. Customer testimonials
If your satisfied customer is ready to give a review on camera, it's good luck. Don't miss your chance, record it and post it on IGTV.
7. Everyday life of the company, backstages
It's always interesting to know what's going on behind the scenes. How the company lives, how the work process takes place, how employees look. Feel free to showcase the company's daily life on IGTV.
8. Answers to subscribers' questions
Classic rubric - answers to questions. Questions can be collected everywhere: in practice, in the comments, and also ask subscribers to write everything that interests them in a special window in stories. Then select the most-most and make a record with the answers. nine0004
9. Live broadcasts on the topic
A format loved by all celebrities, influencers and experts. Live is an opportunity to talk directly with your audience, answer questions, share news, discuss something important.
Experts often choose a topic, announce in advance in stories what the conversation will be about, and invite everyone to join at a certain time. And those who did not have time to get on the air can watch it later at any time - already on IGTV.
10. Lectures, case studies
Psychologists, lawyers, sales coaches, coaches and other experts in the consulting business post their lectures and speeches at events on IGTV.
In addition, the heading “case study” is good when an expert talks about real cases from his or someone else's practice and explains in detail how he managed to cope with the problem.
11. TV Shows
IGTV has a TV Show feature that can be used in two ways. nine0004
- An advanced way: filming a unique series with a script and story development from episode to episode.
- Standard way: mark videos with the same theme or format as "Series". There can be several such series, and each of them will designate a specific section on the channel.
This is convenient for viewers because they do not need to search for different videos on the same topic - after watching the video, the next one will automatically turn on. Yes, and the mark "Serial" acts as a navigation. nine0004
Guide “How any company can start publishing in the media”
How to choose media, make friends with journalists and what to check in the text before sending.
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How to make a series:
- On the page where you need to fill in the name and description of the video, click on the inscription "Add to series".
- The first time you do this, a window will open with a Create Your First Series button.
- Write the name, fill in the description of the series, click "Continue". nine0046
- A window will open showing the entire list of series on the IGTV channel (if any). Check the box that you want and click "Next".
- Post a video as part of the series.
In addition to new videos, you can add videos already published on IGTV to the series.
To
how to attract viewers to IGTVInstagram users have only two options to announce a new video on IGTV.
1. Publish a post in the main feed — a 15-second video preview will appear in the profile. Such posts will be marked with a special IGTV badge. nine0004
Once the viewer has watched the first 15 seconds, a Continue Watching button will appear. If the user is interested in the video, he will immediately go to the full version of the video in IGTV.
2. Post on IGTV video from stories. There will be a “pointer” at the bottom of the screen, the subscriber will have to swipe up and get into IGTV.
All videos will also be saved in the IGTV tab and will automatically appear on the channel in the IGTV app.
You won't be able to set up a paid promotion of an IGTV video: you can only edit a new video, no longer than 60 seconds, and run ads on it.
And already in a short video to call to watch the full version on IGTV. nine0004
How to analyze the reach and performance of a video in IGTV
To view video statistics, open the video, click the ellipsis at the bottom of the screen and click on the "Statistics" button. You will see two sections: Engagement and Audience Retention.
Indicators for analysis:
- views;
- number of likes and comments;
- percentage of video views;
- audience attention retention chart.
Keep in mind that a view is only counted when the user has watched the video for at least 3 seconds. nine0004
"Average View Percentage" shows how many people have watched the video in relation to all its plays. The graph displays at what point the audience “falls off”, that is, closes the video. Such analytics will help to understand how interesting the video turned out to be, and will give food for thought, what can be improved next time.
IGTV video monetization
At the end of 2020, Instagram added monetization to IGTV.
