How does instagram shopping work
What Is Instagram Shopping? Everything You Need To Get Started
Create a business accountGet a personalized marketing planCreate successful postsAdvertise on InstagramBoost my postsSet up a shop on InstagramInspire people to take actionOptimize your shopCollaborate with creatorsFeatured
ShoppingHere is your guide on how to start reaching customers with your shop
Download the Guide
Products
Ad SolutionsVideo SolutionsInstagram ShoppingBranded ContentFeedStoriesReelsInstagram DirectFeatured
ReelsHere is your guide to how to create effective Reels ads.
Download the Guide
For Creators
Inspiration
Latest News & TipsHouse of Instagram EventsCase StudiesFeatured
Creators Here’s your guide to help get the most out of creators for your business.
Download the Guide
Instagram Help CenterFacebook Ads GuideFree Online CoursesNearly half of people say they use Instagram to shop, weekly.1
So, what is Instagram Shopping?
Instagram Shopping is a set of features that allow people to easily shop your brand’s photos and videos all across Instagram.
It all starts with your shop, your storefront on Instagram.
People can shop your products throughout Instagram.
How to set up Instagram Shopping:
Open your shop by completing the set-up process below in Commerce Manager.
1. Make sure selling on Instagram is right for your business.
- Review our Commerce Eligibility Requirements to ensure you sell eligible products and comply with our policies, like our commerce policies, terms of use, community guidelines and more.
- Make sure your business has its own website domain. Your shop must contain product listings that are available for direct purchase from your business’s website, and you must represent the store or website associated with the domain provided.
- Check to see if you are in a supported market.
- Confirm that your Instagram profile is a business or creator account. You will need to connect it to a Facebook Page if you plan to sell on both Instagram and Facebook.
- If you don’t have one already, set up a Business Manager account. You'll need a Business Manager account to set up your shop in Commerce Manager. Business Manager lets you manage your ad accounts, your pages and the people who might be working on them.
- Review our Commerce Eligibility Requirements to ensure you sell eligible products and comply with our policies, like our commerce policies, terms of use, community guidelines and more.
- Make sure your business has its own website domain. Your shop must contain product listings that are available for direct purchase from your business’s website, and you must represent the store or website associated with the domain provided.
- Check to see if you are in a supported market.
- Confirm that your Instagram profile is a business or creator account. You will need to connect it to a Facebook Page if you plan to sell on both Instagram and Facebook.
- If you don’t have one already, set up a Business Manager account. You'll need a Business Manager account to set up your shop in Commerce Manager. Business Manager lets you manage your ad accounts, your pages and the people who might be working on them.
2. Pick a tool to start the onboarding process.
You can choose to onboard onto Instagram Shopping by setting up your shop in Commerce Manager or a supported platform. Or, you can get started directly within the Instagram app.
You can choose to onboard onto Instagram Shopping by setting up your shop in Commerce Manager or a supported platform. Or, you can get started directly within the Instagram app.
3. Fill out your shop details in Commerce Manager.
- First, choose how you want your customers to complete their purchase by selecting a checkout method.
- Next, choose your sales channels by selecting whether to have your shop on Instagram, Facebook, or both.
- Add products to your shop by connecting your existing product catalog or by creating a new one.
- Finally, review your shop, then submit it to Instagram for review!
- First, choose how you want your customers to complete their purchase by selecting a checkout method.
- Next, choose your sales channels by selecting whether to have your shop on Instagram, Facebook, or both.
- Add products to your shop by connecting your existing product catalog or by creating a new one.
- Finally, review your shop, then submit it to Instagram for review!
GET STARTED IN COMMERCE MANAGER
Get the most out of shopping on Instagram.
@instagramforbusiness
Instagram Shopping Guide and Best Practices for the Season
Create a business accountGet a personalized marketing planCreate successful postsAdvertise on InstagramBoost my postsSet up a shop on InstagramInspire people to take actionOptimize your shopCollaborate with creatorsFeatured
ShoppingHere is your guide on how to start reaching customers with your shop
Download the Guide
Products
Ad SolutionsVideo SolutionsInstagram ShoppingBranded ContentFeedStoriesReelsInstagram DirectFeatured
Reels Here is your guide to how to create effective Reels ads.
Download the Guide
For Creators
Inspiration
Latest News & TipsHouse of Instagram EventsCase StudiesFeatured
CreatorsHere’s your guide to help get the most out of creators for your business.
Download the Guide
Instagram Help CenterFacebook Ads GuideFree Online CoursesYOUR ONE-STOP SHOP
Whether you are engaging customers with reels, making content shoppable, or advertising your products, Instagram offers all the tools you need to have a successful holiday season.
EXPLORE THE HOW TO GUIDE
Step 1: Prepare your shop for sales
The first step to setting up a successful shop on Instagram is to manage your product catalog. Your catalog contains all of the information that powers your shop and Product Detail Pages on Instagram.
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Learn more
Add items to your catalog so people can shop them
Make sure your catalog holds all necessary product info about the items you wish to promote or sell on Instagram:
- use one catalog (merge several into one, and use only one catalog across Instagram and Facebook if you have a shop on both)
- make sure it has the most up-to-date products, inventory counts, and pricing
- fill in all catalog fields, like product name, description, and category
MANAGE CATALOG
Add product details, images and videos
Descriptions, photos, videos and attributes help shoppers decide whether to purchase your products. Make sure your products include snappy descriptions, at least 4 high resolutions images or videos, at least 3 attributes like color, size or materials, and accurate shipping information.
DOWNLOAD GUIDE
Step 2: Make your products easy to discover
Product tags allow you to highlight items from your product catalog directly into your videos and posts, so people can tap on a tag and immediately learn more.
By tagging your products, they will be eligible to show up in shopping surfaces that people go to when they are in the mood to shop.
The most successful businesses use tags frequently in different formats.
Product Tagging drives Sales! Businesses who leverage product tagging see 37% more sales, on average, than businesses that did not tag products in their feed posts.*
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Learn more
Watch a quick video on how to tag products.
Step 3: Get more people to consider and buy your products
Help more shoppers understand if your products are right for them with relevant, actionable content and messages.
How @Freshbeauty drove sales with shoppable content and Ads with Product Tags
“This year we saw our most successful Cyber Week on Instagram Shopping. We consistently ensured promotional alignment with fresh.
com, merchandised Instagram Shop Collections on a monthly basis and tagged all product posts as “shoppable” from October–December. We also partnered with Meta for a Cyber Weekend shopping ad with product tags driving to our 25% off promotion.” Director of North America Ecommerce, Fresh Beauty
Read more case studies here
32% of sales on Instagram and Facebook came from tagged content on Instagram
THE BUSINESS OF INSTAGRAM
Here is your guide on how to start reaching customers with your shop
Learn the business of Instagram with foundational guidance on how your business can set your shop up for success and effectively meet customers where they are. Ready to #getyourshopon?
EXPLORE THE HOW TO GUIDE
Learn more about Instagram Shopping
@instagramforbusiness
Done! Instagram Shopping in Russia - an overview for beginners, how it all works - Social networks on vc.ru
Be the first to know everything and understand the nuances in order to be clever in the companies of SMMs and sell more than others.
49544 views
Instagram Shopping is an Instagram feature that allows users to buy products directly from your photos or videos in any section of the app.
When creating a store, you can choose how purchases will be made: on your website, on Facebook, on Instagram, or via private messages. nine0010 But there is a nuance ⬇
The nuance is that in Russia you cannot sell inside the application. So we are forced to only show tags, information about the product in the "card" and then take it to the site. But thanks for that. And now about everything in order.
Answering questions:
- What is a store?
- Is it possible to buy goods inside Instagram
- What are collections? nine0024
- What are product tags?
- Is it possible to mark a product in the text for publications and in the biography?
- Is it possible to pin a product live?
- Is it possible to make a collab with a blogger so that our product is tagged in his photo?
- Can I set up ads with product tags?
- Where do we transfer a person from advertising? nine0025
- Is it possible to announce the appearance of a new product?
- Assortment management in Instagram Shopping
- Steps to create a store
- Useful links
As Instagram Product Director Ashley Yuki told , a small number of Russian business accounts will get access to the features at random , and in the coming months Shopping will be available to others.
What is a store?
Shops on Instagram create a showcase on your profile so people can easily find your products.
Customers can go to the store through the company's Instagram profile, feed, and stories. In the store, you can explore the range and go to your favorite products.
What does the user see?
In the search on the "shops" tab, a person will see:
- shops
- editor's choice
- selections
- guidebooks
- video
And you can buy goods inside Instagram...
...in Russia?
— No, in Russia you cannot buy goods inside the app and arrange delivery. The button on the product details page will redirect customers to your site to complete the checkout. nine0003
...in the USA?
- Yes, Instagram checkout is available (Currently checkout is available for all sellers in the US and some companies in other countries).
Instagram's checkout feature allows U.S. businesses and creators (that qualify) to sell their products directly within the app. It works on the basis of the Facebook Pay service.
Companies decide for themselves whether or not to enable the checkout feature on Instagram. If they decide not to connect, they will be able to transfer the user to the site, and use Instagram solely as a showcase. nine0003
Your company and bank account must be registered in the US. If you're temporarily in a country where Instagram Shopping isn't available (for example, while traveling), you may lose the ability to tag products. Restoring access may take up to 2 weeks.
What are collections?
- You can group products by topic in the same way as categories on the site or by topic, season, and even events, helping people find exactly what they need. nine0003
It is not necessary to be limited to dry category names, as well as "big sale", "black friday", "premium", "new", "bestsellers", "best deals", "buy in time".
Analyze foreign competitors and create your own collections, for example:
- TOP 10 gifts for mom
- the fisherman dad will love it
- all for spring
- hygge time! creating a cozy home nine0023 Top 30 Body Products
What are product tags?
- By clicking on the label (tag), a person will be taken to a page with information about the product, from where they can go to your site and make a purchase.
Is it possible to mark the product in the text for publications and in the bio...
...in Russia?
— No. Until there is a function for registering and paying for goods in the application, most likely it will not be possible to configure this. nine0003
...in the USA?
- Yes, if the business uses Instagram's checkout feature.
You can pin the item live...
...in Russia?
— No. Until there is a function of registration and payment for goods in the application.
...in the USA?
- Yes, if the business uses Instagram's checkout feature.
Can I pin a product on IG TV? nine0003
Yes.
Is it possible to make a collab with a blogger so that our product is tagged in his photo...
...in Russia?
— No.
...in the USA?
Yes. A blogger can put a product tag on his photos and people will be able to buy this product directly on Instagram. Of course, if checkout is set up.
Can I set up ads with product tags?
- Yes. You can promote in the feed and in the popular existing publications with tagged products or create ads from scratch in Ads Manager.
Shopping ads
In Russia, only 1 option is possible so far (on the left).
See Shopping ads guide.
Custom Audiences
You can create custom audiences for advertising - segments of buyers who performed certain actions, for example, clicked on a product tag, viewed / saved the product. Thus, we catch a person who wanted to buy, but something went wrong. nine0003
If you're already running Shopping ads, you can create a new custom audience in Ads Manager to reach new buyers.
This will allow you to find new people who are similar to your most valuable customers, have not yet interacted with the content, but might be interested in the company's products.
See the audience setup guide.
Where do we transfer a person from advertising?
nine0021...in Russia?
- By clicking on an ad with a product tag, a person will be taken to a page with information about the product, from where they can go to your site and make a purchase.
...in the USA?
- Tagged ads direct users not only to the website, but also to checkout on Instagram. But let me remind you that just placing an order on Instagram is currently only available in the United States.
Is it possible to announce the arrival of a new product...
...in Russia?
- No, because you can't sell inside Instagram.
...in the USA?
Yes. Companies will be able to announce the arrival of new products or the start of a sale on Instagram, and users will be able to set reminders when sales begin. But this feature is currently only available to businesses that use Instagram checkout.
Assortment management in Instagram Shopping
nine0021 To sell products on Facebook and Instagram, you need to upload them to the catalog. This will require the Commerce Manager tool. The service helps to create a catalog, process orders, and so on.
With Catalog Manager you can change the following information (and more) at any time:
- Product images: Each product must have at least one image.
- Product name: if the names do not match the site, it may be that they will be removed from the catalog. nine0025
- Price .
- Link to the site: URL of the product, by which information about it is checked.
- Product Description : It must be short, clear and understandable. You can use rich text or HTML.
- Product options : sizes, colors. Product group IDs help you manage product variants.
nine0002 Important! Product information in Facebook Commerce Solutions must contain accurate pricing and availability data. Your return policy must be clearly stated and available on your website or on Facebook or Instagram.
Steps to create a store
Step 1: Check eligibility
Step 2: Convert your profile to a business account
Step 3: Connect your Facebook Page
Step 4: Upload the product catalog
Step 5: Get your account verified
Step 6: Enable Instagram Shopping
Step 7: Start creating content that you can interact with
Useful links:
- Adding a Facebook Store Using the E-Commerce Platform
- Requirements for trading activities - from the interesting: "Your professional Instagram account must demonstrate its reliability, authenticity and activity (for example, have a sufficient number of followers)." nine0025
- Rules of trade
- About ordering on Facebook and Instagram
- Assigning permissions in Commerce Manager
- Domain validation process
Detailed video instructions will be recorded later and posted on the "Marketing Tools" channel.
nine0013We will also post checklists there, so sign up so you don't miss out.
Done! Instagram Shopping in Russia - an overview for beginners, how it all works - Social networks on vc.ru
Be the first to know everything and understand the nuances in order to be clever in the companies of SMMs and sell more than others.
49544 views
Instagram Shopping is an Instagram feature that allows users to buy products directly from your photos or videos in any section of the app.
When creating a store, you can choose how purchases will be made: on your website, on Facebook, on Instagram, or via private messages. nine0010 But there is a nuance ⬇
The nuance is that in Russia you cannot sell inside the application. So we are forced to only show tags, information about the product in the "card" and then take it to the site. But thanks for that. And now about everything in order.
Answering questions:
- What is a store?
- Is it possible to buy goods inside Instagram
- What are collections? nine0024
- What are product tags?
- Is it possible to mark a product in the text for publications and in the biography?
- Is it possible to pin a product live?
- Is it possible to make a collab with a blogger so that our product is tagged in his photo?
- Can I set up ads with product tags?
- Where do we transfer a person from advertising? nine0025
- Is it possible to announce the appearance of a new product?
- Assortment management in Instagram Shopping
- Steps to create a store
- Useful links
As Instagram Product Director Ashley Yuki told , a small number of Russian business accounts will get access to the features at random , and in the coming months Shopping will be available to others.
What is a store?
Shops on Instagram create a showcase on your profile so people can easily find your products.
Customers can go to the store through the company's Instagram profile, feed, and stories. In the store, you can explore the range and go to your favorite products.
What does the user see?
In the search on the "shops" tab, a person will see:
- shops
- editor's choice
- selections
- guidebooks
- video
And you can buy goods inside Instagram...
...in Russia?
— No, in Russia you cannot buy goods inside the app and arrange delivery. The button on the product details page will redirect customers to your site to complete the checkout. nine0003
...in the USA?
- Yes, Instagram checkout is available (Currently checkout is available for all sellers in the US and some companies in other countries).
Instagram's checkout feature allows U.S. businesses and creators (that qualify) to sell their products directly within the app. It works on the basis of the Facebook Pay service.
Companies decide for themselves whether or not to enable the checkout feature on Instagram. If they decide not to connect, they will be able to transfer the user to the site, and use Instagram solely as a showcase. nine0003
Your company and bank account must be registered in the US. If you're temporarily in a country where Instagram Shopping isn't available (for example, while traveling), you may lose the ability to tag products. Restoring access may take up to 2 weeks.
What are collections?
- You can group products by topic in the same way as categories on the site or by topic, season, and even events, helping people find exactly what they need. nine0003
It is not necessary to be limited to dry category names, as well as "big sale", "black friday", "premium", "new", "bestsellers", "best deals", "buy in time".
Analyze foreign competitors and create your own collections, for example:
- TOP 10 gifts for mom
- the fisherman dad will love it
- all for spring
- hygge time! creating a cozy home
nine0023 Top 30 Body Products
What are product tags?
- By clicking on the label (tag), a person will be taken to a page with information about the product, from where they can go to your site and make a purchase.
Is it possible to mark the product in the text for publications and in the bio...
...in Russia?
— No. Until there is a function for registering and paying for goods in the application, most likely it will not be possible to configure this. nine0003
...in the USA?
- Yes, if the business uses Instagram's checkout feature.
You can pin the item live...
...in Russia?
— No. Until there is a function of registration and payment for goods in the application.
...in the USA?
- Yes, if the business uses Instagram's checkout feature.
Can I pin a product on IG TV? nine0003
Yes.
Is it possible to make a collab with a blogger so that our product is tagged in his photo...
...in Russia?
— No.
...in the USA?
Yes. A blogger can put a product tag on his photos and people will be able to buy this product directly on Instagram. Of course, if checkout is set up.
Can I set up ads with product tags?
- Yes. You can promote in the feed and in the popular existing publications with tagged products or create ads from scratch in Ads Manager.
Shopping ads
In Russia, only 1 option is possible so far (on the left).
See Shopping ads guide.
Custom Audiences
You can create custom audiences for advertising - segments of buyers who performed certain actions, for example, clicked on a product tag, viewed / saved the product. Thus, we catch a person who wanted to buy, but something went wrong. nine0003
If you're already running Shopping ads, you can create a new custom audience in Ads Manager to reach new buyers.
This will allow you to find new people who are similar to your most valuable customers, have not yet interacted with the content, but might be interested in the company's products.
See the audience setup guide.
Where do we transfer a person from advertising?
nine0021
...in Russia?
- By clicking on an ad with a product tag, a person will be taken to a page with information about the product, from where they can go to your site and make a purchase.
...in the USA?
- Tagged ads direct users not only to the website, but also to checkout on Instagram. But let me remind you that just placing an order on Instagram is currently only available in the United States.
Is it possible to announce the arrival of a new product...
...in Russia?
- No, because you can't sell inside Instagram.
...in the USA?
Yes. Companies will be able to announce the arrival of new products or the start of a sale on Instagram, and users will be able to set reminders when sales begin. But this feature is currently only available to businesses that use Instagram checkout.
Assortment management in Instagram Shopping
nine0021To sell products on Facebook and Instagram, you need to upload them to the catalog. This will require the Commerce Manager tool. The service helps to create a catalog, process orders, and so on.
With Catalog Manager you can change the following information (and more) at any time:
- Product images: Each product must have at least one image.
- Product name: if the names do not match the site, it may be that they will be removed from the catalog. nine0025
- Price .
- Link to the site: URL of the product, by which information about it is checked.
- Product Description : It must be short, clear and understandable. You can use rich text or HTML.
- Product options : sizes, colors. Product group IDs help you manage product variants.
nine0002 Important! Product information in Facebook Commerce Solutions must contain accurate pricing and availability data. Your return policy must be clearly stated and available on your website or on Facebook or Instagram.
Steps to create a store
Step 1: Check eligibility
Step 2: Convert your profile to a business account
Step 3: Connect your Facebook Page
Step 4: Upload the product catalog
Step 5: Get your account verified
Step 6: Enable Instagram Shopping
Step 7: Start creating content that you can interact with
Useful links:
- Adding a Facebook Store Using the E-Commerce Platform
- Requirements for trading activities - from the interesting: "Your professional Instagram account must demonstrate its reliability, authenticity and activity (for example, have a sufficient number of followers)." nine0025
- Rules of trade
- About ordering on Facebook and Instagram
- Assigning permissions in Commerce Manager
- Domain validation process
Detailed video instructions will be recorded later and posted on the "Marketing Tools" channel.
