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How do i add personal blog on instagram


How To Convert Your Personal Instagram Profile Into A Business Profile

Want to learn how to convert your personal Instagram profile into a business profile?

Or are you wondering what the differences are between the different profiles Instagram offers?

No problem, I’ve got you covered.

In this post, I’ll explain the differences between Instagram’s different profiles. And I’ll show you how to convert your personal IG profile into a business profile – step-by-step.

Let’s get started:

What’s the difference between personal and professional accounts?

On the surface, a business and personal account on Instagram seems pretty similar.

They’re both free to use, anyone can apply for them, and they’re great for sharing content online.

However, there are some big differences between personal and professional options that are worth noting. For instance, you need a business account if you want to access things like Instagram Insights (for marketing intel), Instagram Ads, and more.

A business account is the only way you can place contact details on your profile too.

Before Business profiles arrived on Instagram, brands had to try and pack a tiny Insta bio full of information to capture their target audience. Now, companies can access a beefed up version of the personal profile instead.

While technically you could run your Instagram account with a personal profile, why limit yourself to fewer features?

Business profiles vs creator profiles

If you’re tuned into all things Instagram, then you’ll know that a Business profile isn’t your only option outside of a personal account anymore.

Recently, Instagram also introduced Creator profiles.

Creator accounts give you access to various exclusive features and more in-depth analytics. Unfortunately, if you want to automatically publish posts from a third-party social scheduling tool, you can’t do that with a Creator account. Only business accounts offer auto-publishing and scheduling.

With a creator account, you would need to set up a reminder system where you got an email or notification when it was time to publish instead.

On the plus side, you do get exclusive access to the Instagram creator studio, follow/unfollow metrics, and engagement stats. You can also filter your direct messages inbox, to make conversations with clients easier, and tag products directly from brands in your posts.

The benefits of having a professional account on Instagram

Some people can feel a little hesitant about switching from a personal profile to a business account on Instagram. Change is scary.

However, the benefits of upgrading are difficult to ignore.

With a business profile you can:

1. Access Instagram insights

Probably the main reason that people move from a personal account to a business account, is that business accounts offer more insight into your users. If you’re using a personal account, you don’t have any data on how well your Stories and Instagram posts are doing.

When you switch to a business profile, you get Instagram’s special selection of analytics tools. Creator profiles can even dive deeper into things like engagement and follow/unfollow numbers. The more you know about your audience, and which content they love, the easier it is to enhance your following on Instagram.

2. Run ads on Instagram

The potential reach of advertising on Instagram is 879 million.

While posting organically on Instagram can earn you a lot of attention, if you know your target audience, you can accomplish much more with ads.

Creating promotions with Instagram’s ad platform will help you to reach the right customers inside of the platform so that you can ramp up your sales potential. Instagram can also create audiences for you, or you can select exactly who you want to reach.

When you need a little boost to get you in the right place on Instagram, ads are a great feature – however they’re only available for business profile users.

3. Enhance your Instagram profile

Another massive benefit of using a business account on Instagram, rather than just a personal account, is that you can make your profile stand out. You get a few extra features to play with on a business account, including contact buttons that offer instant access to your company.

The CTA buttons at the top of your business profile will ensures that your customers can call, email, or even find directions to your business. Additionally, Creator accounts come with the option to filter through messages so that they can respond to the right leads as quickly as possible.

4. Add links to your Instagram stories

Instagram limits users to a single bio link and doesn’t allow clickable links within image descriptions.

However, if you have a business account and over 10,000 followers, you will be able to add links to your Instagram stories.

5. Stay compliant

As regulators continue to crack down on businesses that attempt to trick their target audiences, Instagram is making it easier for companies to avoid complexities. If you’re paying publishers or influencers to sponsor an ad, then you need to disclose this in every post.

Since 78% of influencers use Instagram for brand collaboration, it’s likely that you will eventually use Instagram in this manner. Fortunately, you can use the branded content feature with your business account to ensure that you’re sticking with the rules of advertising online.

You can also use the branded content feature to get a deeper insight into the performance of promoted posts. This way, you don’t need to wait for your influencer to provide you with details from their side.

6. Potentially access new features early

While there’s no guarantee that you’ll be the first to unlock new features on Instagram if you have a business or creator account – there is a good chance. Instagram is constantly rolling out new functionality. Before the latest features go live, they’re often tested with a smaller group of expert users first.

Although you won’t always be first in the queue for new features, you should have a higher chance if you’re one of the companies that are constantly proving it’s dedication to Instagram.

How to switch to an Instagram business profile

Now that you know how beneficial the right profile on Instagram can be, let’s explore how to switch to a business profile.

Make sure your profile is set to public before you begin the process. Private accounts cannot switch to Business profiles.

Start by heading to your Instagram settings or “Options”.

Scroll until you see “Switch to a business profile”:

Click on this option, and Instagram will ask you to connect to your Facebook page.

You’ll need Admin access to your Facebook page if you want to convert to a Business profile:

Choose the page you want to link to your Instagram account, and choose a category for your profile. Categories include things like Personal Blog, or Health/Beauty.

Set up your business profile by filling out your email address, physical address, and phone number:

Once you’ve reviewed your business contact details, double-check them and tap the “Done” button.

That’s all there is to it!

How to switch back to a personal account

If for any reason, you change your mind and decide you no longer want a business account, you’re not stuck. You can simply log into your Instagram account and:

  • Go to your Settings
  • Tap on Business Settings
  • Hit Switch back to personal account
  • Confirm that you want to switch when Instagram prompts you

There’s nothing to stop you from flipping back and forth between business and personal accounts however you choose.

Ready to make the switch?

Most people start on Instagram with a personal profile.

However, as you begin to recognize how powerful Instagram can be for your marketing strategy, you might decide that it’s time to ramp up your posting game.

Changing to a business profile gives you more power on Instagram, so you can make sales and build brand loyalty like never before.

And the best part is that you can now use Instagram scheduling apps to publish directly to Instagram – no need for companion apps to remind you to post.

Finally, you can grow your IG and keep the content flowing without being tied to your phone all day.

Related content to boost your Instagram presence:

  • 14 Powerful Instagram Tools To Boost Your Social Media Presence
  • The Definitive Guide To Growing Your Instagram Following 3x Faster
  • 7 Tools To Optimize Your Instagram Bio Link
  • The Definitive Guide To Instagram Hashtags
  • 21 Instagram Stats And Facts To Grow Your Online Presence
  • How To Use Instagram Stories To Outsmart The Instagram Algorithm

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How to put personal blog on Instagram

How to put personal blog on Instagram

It’s been a long time since you registered on the popular photo social network owned by Facebook; you have your own Instagram account and, from the moment you spend time almost every day, you have already learned to use most of its most important features. Sometimes, however, matters that you do not fully understand fall into your attention. For example, you wonder why some famous people who follow on Instagram have, in correspondence to their username, the word “Personal Blog“, followed also by the indication of their Internet site. From the moment you are also the proud owner of a blog, I bet you would like to know how to add this particular writing to your profile, thus signaling to all those who follow you your distinctive presence on the Web.

If things are really like this and you’re wondering how to put your personal blog on Instagram, know that I’m here to solve all your doubts in a flash. In fact, you must know that seeing that written in an Instagram profile means that the account holder has a Facebook page and that he has made the connection between the two accounts. This possibility is open to all: just have your own Instagram account and a Facebook page and make the connection between the two profiles. This procedure will allow the passage from a personal account to a company profile. The link can be run at any time and brings with it several benefits, including the ability to access the Insight tool, allowing you to see the statistics of your Instagram profile.

How do you say? The question is of your absolute interest and would you like to know how to make the link and add the written Blog personal on Instagram? No problem, I can help you carry out this procedure. All you need is a few minutes of free time to be able to follow step by step the directions I will give you in this tutorial. Keep your smartphone in hand; you will need to use the Instagram application to perform this procedure. Are you ready to start? Yup? Very well! I wish you a good read!

How to put personal blog on Instagram – How to create a Facebook page

How to put personal blog on Instagram

Now that we have solved the mystery of the term “personal blog” within an Instagram profile, I imagine that, on a general level, you already have clearer ideas. If you want your Instagram profile to present the wording in question it is therefore absolutely necessary to connect a Facebook page to your profile of the social photo network, Instagram.

Have you not yet created a Facebook page because you do not know how? Do not worry, I can explain how to proceed in the lines that follow.

To create a Facebook page, the first thing you need to do is connect to the official Facebook website via a desktop browser. You can carry out the procedure of creating a Facebook page also from smartphones and tablets, but I suggest you do it from a PC because I think the steps are easier to do.

That said, once you will be connected to Facebook (and you will have then entered your data for access to the social network), you will have to click on the button located in the bar at the top that has the arrow symbol down. A drop-down menu will then appear in which you will then have to click on the words Create a page.

Now, through the next screen, you will be asked first to choose the macro category of membership of the Facebook page you want to create. You have the following choices available:

  • Local business or place;
  • Company, organization or institution;
  • Brand or product;
  • Artist, musical group or public figure;
  • Entertainment;
  • Cause or community;

As you can see, in this list of categories there is not the word personal blog and you will then have to choose the macro category that is closest to your needs. The categories of Facebook pages are important as they determine the segment of interest, but you can still choose a generic category and then change it later with a more specific.

To best choose the macro category to which your Facebook page belongs, I suggest you click on one of the boxes to display its relative drop-down menu that includes a list of sub-categories. Then choose the one that is closest to your case (for example Brand or product> Web site, or Artist, music group or public figure> Blogger), type the name of the Facebook page to be created and press the Start button.

This will correctly start the creation of your Facebook page. Subsequently, through a wizard, you will be asked to customize the page, adding the cover image and the profile image, before it is actually made public automatically.

In case you need to deepen the subject, I suggest you read my guide in which I explain in more detail how to create a Facebook page.

How to put personal blog on Instagram – How to change the category of a Facebook page

How to put personal blog on Instagram

If you have created your Facebook page following my instructions you will have well seen that there is no default category Personal Blog, but you can act from the page settings to change it as you like.

The page category is one of the elements that are automatically imported to Instagram once the link is made. As a consequence, if you want the word in question to appear on Instagram, you have to change the category of the Facebook page.

To do so, go to your Facebook page by clicking on its name from the Facebook sidebar and then click on the Information section which is usually found in the left section of the page (below the name). If you do not see it, click on the More item to view it.

Using the information screen on the Facebook page, find the General entry and click on edit in the Category menu item. Subsequently replace the previously set category with the word Personal Blog and then press Save to confirm the changes.

In this way the page category, now set as a personal blog, will also appear on Instagram as soon as you make the link.

How to put personal blog on Instagram – How to connect a Facebook page to Instagram

How to put personal blog on Instagram

By following my instructions step by step you have completed all the preliminary procedures and are now ready to perform the basic step. Very well! In the following lines I’ll explain how to proceed to connect your Facebook page to your Instagram account and get the word Personal Blog.

Before explaining in detail the procedures to be carried out, I would like to briefly inform you of the news that will be available automatically, once you pass from the personal Instagram profile to the company profile. In addition to being able to display the wording of the Facebook page category (in this case Personal Blog), the main advantage of the company profile is given by the possibility to use Instragram’s Insight tool: it is a section that shows the statistics by profile and post . In addition, at least 10,000 followers will also be able to include external links in the stories of your Instagram profile and you can promote (for a fee) Instagram images on Facebook.

That said, to make the connection between the Facebook page and the Instagram profile, take your smartphone and open the Instagram application by logging in with your profile data.

When logged in, tap the button with the symbol of the little man at the bottom right. As soon as you see the screen for your profile, tap the button with the symbol (…) or the button with the gear symbol. The first button is in fact visible if you are acting from the Instagram app on Android, while the second is related to the iOS version of the application.

You will then find yourself in the options screen, which you will have to scroll down until you find the words Account and the item Switch to a company profile. Once you have arrived at this point you can proceed to make the connection with the Facebook page you have created; you will see that, when the operation is finished, the written personal blog will appear on your Instagram profile.

To correctly connect between your Facebook page and the Instagram profile you have to press the Continue button four consecutive times. Then tap on the Choose Page item and check the previously created Facebook page you want to link. Continue by customizing the information related to your profile: you will be asked to enter an email address for contacts if you have not previously done so on the Facebook page. As soon as you have finished customizing the profile, complete the procedure by pressing the Next button and then Finish.

If you have followed correctly all the steps that I have indicated you will have successfully completed the connection procedure. The Instagram profile will have been transformed into a company profile and you will see the word Personal Blog appear. To add the link to your Internet site, click on the Edit profile entry in the screen of your Instagram profile and enter the link in the Web site text field.

At this point the procedure is finished and you can use your Instagram account as usual, taking advantage of the news that I spoke to you in the previous lines. Specifically, if you later want to use the Insight tool to view the statistics of Instagram, I suggest you deepen by reading my guide dedicated to the topic.

How to put personal blog on Instagram

How to make a personal blog on Instagram - ideas, post topics, blog header

A year ago, I heard from my friends: “Now, if I started my personal blog on Instagram in time, I would already ... And now what's the point?”. A year has passed and, as it turned out, the meaning was. Those who did not delay and started working then came to certain results: someone monetized their profile, someone strengthened their personal brand and found new customers. Yes, there was less competition before, but now the audience on Instagram is much wider. The main thing is that this social network is actively developing, and, therefore, “biting off a piece of the pie” is still quite real.

In this article, we will talk about how to create and prepare for promotion a personal blog on Instagram, which will not only take your time, but also work for you.

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What is a personal blog on Instagram and why is it needed

In a broad sense, a personal blog is a place where the author shares his thoughts and ideas. A personal blog on Instagram is a page that can be used to demonstrate one's own expertise, increase the degree of trust among subscribers, work on a personal brand, and promote goods or services. Of course, in order to achieve such results, you need to work hard and daily on visuals, texts and promotion.

But blogging opens up new possibilities. Thanks to a developed profile on Instagram, you will be able to:

  • launch new services: courses, master classes, marathons;
  • receive additional income from advertising;
  • increase sales and find new customers for your business;
  • find partners and get profitable offers of cooperation;
  • influence a warm audience that trusts you.

There are also disadvantages :

  • Blogging requires daily work. If you fall out of the process, you can lose the loyalty of the audience.
  • In order to unwind, investments will be required. Potential costs may be needed for a photographer, copywriter, SMM manager, targetologist. Of course, you can do some of this work yourself, but in any case, you will need an advertising budget.
  • You will not feel the result immediately. Building a quality audience is a long process.
  • Blogging is hard work. You will need to interact with subscribers, respond to their comments, regularly prepare useful and interesting content: photos, videos, texts.

Why keep your personal blog on Instagram

Very often, personal blogs are kept by the “poke method”. They try everything and see how it goes. The reasons are different: lack of time to sit down and properly understand the algorithms of the platform, stereotypes that it is enough just to blog and sales will skyrocket, a frivolous attitude to the profile, etc. I have always said that it is difficult to expect any tangible result without planning and analysis.

Before doing anything, ask yourself important questions:

Why do I even need a blog? Do you want to become a blogger and sell ads? Download an expert personal brand? Sell ​​services/products? Any other goals?

An example of a successful blogger profile

Why will people follow me? If you rely on a personal brand and professional expertise, then think about why a person needs to read you every day, what will you give him? Favor, humor, stories, advice? What will your raisin be?

Expert profile example

How will I be different from others? Not only experience and quality! How are you really different from them? Why should clients choose you?

Only when you have clearly articulated the answers to these questions can you start writing a blog that will not only take your time, but also bring benefits. It can be successfully monetized or strengthen your own personal brand. In addition, a promoted profile always brings new opportunities and offers.

How to create a personal blog on Instagram: step by step instructions

Choosing a blog topic

Depending on your goal, decide on a topic. It should be interesting not only to you, although this is also important, but also be relevant to your target audience. Think about what kind of followers you want to see on your profile, and then guess what topics might hook them.

Find related blogs and study them. Please note that on Instagram these are not only direct competitors, but also those with whom you compete for the attention of the target audience. For example, if you are going to promote hair services and write about beauty, then you need to analyze not only the blogs of masters with similar services, but also pages that basically write about the beauty industry.

To stand out from the competition, try to find your own niche. Do not be afraid to take narrow topics - this way, on the contrary, you will be able to attract a better audience. For example, instead of a psychologist "of all trades", you can blog "family psychologist". Instead of a stylist "for everyone", position yourself as a "stylist who dresses moms."

Creating a new account

I have seen many times how users change the theme and format of the same blog several times. It is a pity for them to lose the accumulated audience and it seems that it is easier this way. But think about this. Let's say you used to write book reviews and now you've decided to blog about marketing. What makes you think that your old audience will be interested in a new topic?

Most likely, many people will start unfollowing your profile, Instagram algorithms will regard your blog as uninteresting and start showing it less. In addition, there are always risks that there may be some kind of blocking on the old profile. Therefore, most often, I still recommend creating separate pages for new goals. Although, of course, situations are different. First, we register a page on Instagram and translate it into the “Personal Blog” format.

  1. Go to your profile, open settings and select "Account".
  2. At the very bottom of the list, click Switch to Professional Account.
  3. When choosing a profile type, select "Business" and select the "Personal Blog" category.
  4. Specify the contact details that you consider necessary. You can change or add them at any time.
  5. Link your Facebook page. If you do not plan to promote your profile with targeted advertising in the near future, you can click “do not link to Facebook” for now

Please note that you can choose any category you like. For the most part, it doesn't affect anything.

Making a personal blog

In order for the profile to work, you need to properly “package” it. Before you start working on attracting new subscribers, make sure that your page is ready to receive "guests". Pay attention to the following points.

Nickname should be simple, easy to read

Try to use one or two words. Minimum dots and underlines. Ideally, the nickname should be memorable and associated with your area or positioning.

These are good examples : @style.mom, @zapiski_introverta, @kraski_v_gorode.

But this is not very good : @shnayatirkeysmt, @457525sharipat.

Bright and high-quality avatar

Since Instagram is primarily a social network, your personal positive photo, where your face is clearly visible, is best for your avatar. Even if you have a very beautiful logo, but no one knows it, and it will not tell users anything, putting it on an avatar does not make sense.

These are good examples :

On the avatar there is a personal photo that arouses sympathy On the avatar of the owner of the blog with her product, the photo illustrates the theme of the profile

But this is not very good :

photo doesn't say anything
Name

The line "name", the line in bold type should contain keywords for which you can be searched.

Only this line affects the formation of the search and the list of issue. Therefore, you do not need to be original here, you just need to work with the most popular queries.

This is a good example :

The profile name has common search queries on topics

This is not very good :

There are no words for potential subscribers to search for a similar blog. This phrase is best omitted in the profile header

Profile header

Should include your unique selling proposition and offer (an offer that is valid right now).

I also recommend using an individual author's hashtag, by which users can immediately see your best work or the most important posts. Use verbs in the formulations: I will tell, I will teach, I will show, I will do, etc.

These are good examples :

This header has a catchy phrase, it’s immediately clear what this blog is about This header has emotions and an appeal

But this is not very good non-clickable phone, no unique offer

Links

Active links to instant messengers, website or multilink.

With a clickable link, you can indicate a convenient way to contact and provide information that may be useful to subscribers or customers.

One of the most common ways is to link to WhatsApp.

This is a good example of a link: wa.me/79991111111

You can simply replace the numbers with your own and set it to your profile in the "website" field. When you click subscribers, they will immediately transfer to a dialogue with you in WhatsApp.

This is not very good : https://api.whatsapp.com/send?phone=79991111111

This link is too long and will not look nice on the blog. You can make it more “pretty” with any link shortening service.

Profile menu (actual stories)

These are clickable circles where you can save the stories you want. They can contain all the information for potential customers and subscribers. For example, reviews, price, description of services, work process, selection recommendations, behind the scenes.

An example of a profile menu on a yoga instructor's personal blog
How to create a menu from pinned stories?

This menu is called "Actual". Someone calls it “eternal stories”, somewhere you can find the name “Highlights” - their essence does not change from this. There can be as many circles of eternal stories as you like. You yourself adjust the quantity, edit the titles and select the covers to your taste.

To create a new circle, go to an already published story and click on the "Select" button in the lower right corner:

In the window that appears, write the name that will be displayed on the Instagram page. If you don't fill in the name, the default name will remain "Actual":

How to make covers

In order for the profile menu to match the visual concept of the entire page, you can add your own covers for eternal stories. To do this, use either the most ordinary pictures, or create special ones. For example, this functionality is available in the Canva app.

An example of designing a profile menu using ordinary pictures taken from available stocks

To replace the cover, go to the existing circle and click on the "More" button in the lower right corner:

Select "Edit current":

you can edit the name of the circle or insert the desired cover:

What to write on a personal blog: 10 ideas to start

In order for all content (posts, photos and stories) to be united by a common idea and lead your profile to the goal, it makes sense to pre-plan a content plan. Below are a few post ideas to get you started.

Post-acquaintance

For an outside reader, it doesn't make much difference whether you are a blogger or a clothing brand. In both cases, you are interested because you can be of some use. Benefits are not only training or advice. Laughing is good. Find out how you organized your family trip, of course, too.

Therefore, write in this text not so much about yourself, but about how you will be useful:

An example of an acquaintance post from a developer of educational toys blog

Read more : How to write a welcome post on Instagram

Instruction post

Any instruction can be written dryly, or creatively and cheerfully. Choose your format depending on the goals of the blog. In any case, if the topic is relevant to your subscribers, such posts go with a bang.

Post-instruction in the stylist's profile

Post before/after

Tell your subscribers what results can be achieved by using your product or service. You can show by example or describe the client's story.

An example of a before/after post on a personal blog of a fitness trainer

Useful selection

Make a useful selection of books, a travel list, or something else that matches your topic. Such posts are always very well preserved.

List of study resources on the Korean teacher's personal blog

Checklist

This is a post-memo to help subscribers prepare for an event or check themselves / their actions.

Checklist post on personal blog about India

Post-history

Stories are always more readable than plain text. They are remembered, they are easier to perceive. You can tell a personal story that will reveal some of your positive qualities, or describe a story about clients - the main thing is that it harmoniously fits into the blog theme and evokes the necessary emotions.

An example of a post-story on the personal blog of a girl who sells books

An expert post

Such posts allow you to show your subscribers what you understand about your topic. The most important thing is that the post contains exactly your personal opinion on the issue, and not general recommendations that everyone already knows.

Expert post on the targetologist's blog

Behind the scenes post

Show what's going on inside you. How do you create your products? How do you provide services? It is interesting and increases the degree of trust. You can capture a video and speed it up in the editing application.

Post from the artist's profile, which was published along with the process video

Post-review or case study

Take any feedback from the client and "shoe" it into a story. Tell us why the client contacted you, what were the expectations, what did you get in the end. Attach screenshots with testimonials to the carousel.

Post-review from the astrologer's personal profile

Selling post

Tell us about your services or products, describe their characteristics, advantages and benefits for subscribers. Come up with an interesting presentation, add comparisons, a mini-story.

An example of a selling post from a personal blog of an organizer of fitness tours to Cyprus

Do not forget that posts can and should be supplemented with interesting stories, live broadcasts and videos on IGTV.

Conclusion

After you have completely "packed" your profile - thought out the visual concept, designed the profile header, filled your personal blog on Instagram with useful and interesting content, you can move on to promotion.

Yes, you can't do without it either, because subscribers and customers won't just come by themselves, the days of organic growth are long gone. To get to know about your personal blog, it makes sense to think about advertising: targeting, bloggers, mutual PR, mailing, etc. But this is a topic for a separate article.

Useful links :

  • How to set up ads on Instagram
  • 10 services for mass following on Instagram
  • Games for followers on Instagram

what does it mean to switch, create, write and specify a page in an Instagram profile

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Instagram is a popular social network where you can share photos and videos, express your thoughts, connect with like-minded people and friends, and maintain a business page to promote your products or services. Today, the social network has more than a billion active users worldwide, and their number is growing daily. The site attracts people with its simple design, huge functionality for processing photos and videos, as well as a “live” audience. Someone uses it exclusively to communicate with friends and relatives, while others seek to keep an online diary for a wider audience. The latter are called bloggers. In our review, we will take a closer look at how to make a personal blog on Instagram, and also talk about ways to promote it.

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  • What he really is
  • Why is it needed
    • Benefits of running a page
  • Subject selection
    • Where to get ideas
  • Publishing Tips
  • Profile preparation
  • Design subtleties
  • Benefits of a business account
  • Possible problems
  • Examples of successful bloggers
  • How to switch and get a personal blog on Instagram
    • On mobile phone
    • On the computer
  • How to remove a personal blog on Instagram

What it is

Blogging is not only a hobby of thousands of users, but also a modern profession that requires certain knowledge and skills. The most famous authors have millions of subscribers who need to be constantly interested in something. Someone specializes in fitness, cooking, cars, others in crafts, life hacks, travel and other activities. Each of them comes up with their own original "chips" to create an interesting page and encourage guests to look at it more often. Many owners of popular profiles keep an online diary for a reason - but for the purpose of making money on advertising, as well as selling their own or other people's goods. Having an army of "fans", you can get a good income.

If you want to use this social network not only to communicate with friends, but also for profit, then you need to know how to make your Instagram account a personal blog.

Why it is needed

In a broad sense, a business page is a place where a blogger shares his ideas, experience and thoughts with others, demonstrates expertise in a particular business, works on creating a brand, promotes goods or services. Naturally, in order to achieve tangible results, you need to be ready to work hard and hard on content every day, constantly learn photography, copywriting, processing and editing, psychology, marketing and much more. In addition, you need to sincerely love what you do.

Otherwise, the audience will notice the falseness and lose interest.

What gives a personal blog on Instagram is a question that interests both new and advanced users of a rapidly growing social network. First of all, this is an account type that includes a wide variety of tools for promoting specific products or a brand. Any registered user can create an account, even if there are other profiles. The main task of such an online diary is to collect and analyze information to determine the target audience and track statistics on it. The effectiveness of future and current advertising campaigns depends on the received data. By analyzing behavioral factors, you can improve the quality of content by attracting visitors.

Pros of maintaining a page

Before moving on, connecting and setting up a personal blog on Instagram, it is important to indicate all the strengths and weaknesses. First of all, the transition opens up more advanced functionality for the blogger, which is not available in a standard account. The profile itself with the corresponding inscription looks outwardly attractive and makes it clear to ordinary users that it was created for professional blogging. In addition, this format for presenting information has the following advantages:0003

  • Detailed description of the profile - the contacts menu becomes available, by clicking on the buttons from which the visitor has the opportunity to contact the author not only via Direct, but also by e-mail or phone number.
  • Geolocation - if your activity has a representative office, then you can specify the exact address, which will also significantly increase the number of customers.
  • Viewing statistics - a blogger can analyze data on impressions, audience activity time, saved posts, and the user, in turn, sees how much the owner of a business account spends online.
  • Ease of setting up and launching advertising campaigns - properly configured targeting advertising is the key to effectively attracting the target audience.

In addition to the "technical" aspects, the personal page has more "vital" advantages. A popular blogger has the opportunity to share exciting information with a huge number of people, find criticism, support, interlocutors and like-minded people, improve spiritually and professionally.

What does a personal blog on Instagram mean - let's look at the issue from the negative side.

There are not so many minuses, they include:

  • No hidden account option - switching to a business format is possible only with a public profile.
  • Extremely unstable connection to Facebook - often social networks do not see the connection between themselves.
  • Explicit decrease in coverage - the algorithm of the social network is designed in such a way that it deliberately underestimates the display of personal business pages so that they turn to paid promotion for help (this fact has not been proven).

Choosing a theme

Before you create or switch to a personal blog on Instagram, you need to decide what you will show and write in it. The selection of the concept must be approached carefully and consciously, since in the future, having a stable audience, it will not be possible to radically change it. An online diary should convey some idea that unobtrusively slips into the content. It is worth asking yourself a number of questions - how will I differ from other authors, who are my publications intended for, who are these people and how to interact with them.

Choose a few topics that are similar to each other, within which you can create graphic, text and video materials.

For a novice blogger, it is important to understand that he will have to write on the chosen topic for many years in a row, so the “just like” approach is inappropriate here. Bringing a page to the TOP is a rather complicated, painstaking and labor-intensive work that requires a thoughtful and thorough action plan. Post what you are really interested in and what you are well versed in. Try not to stand still, but constantly develop in this direction. Acquire new knowledge and experience, share them in your posts.

The following topics can be taken as a basis:

  • travel;
  • movie selections;
  • beauty diary;
  • fitness and sports;
  • pets;
  • lifestyle;
  • policy;
  • family relations and psychology;
  • cars;
  • humor;
  • nature and many others.

Try to focus on what attracts not only you, but is also popular among most people.

When you choose a topic, develop a minimal content plan for the first time. Consider at least a few posts. Start by introducing yourself - name yourself, tell a little about yourself and briefly explain to readers what your online diary will be about, without revealing the main details and keeping some intrigue so that visitors would be interested in reading you further. Keep in mind that opening posts should be as enticing and catchy as possible in order to stir up the curiosity of the audience.

Understanding the mechanics of how to make a regular page on Instagram a successful personal blog, remember - everything is good in moderation. Do not turn your account into a “boring” encyclopedia of your professional activities, make publications “alive”, maintain a dialogue with subscribers, look at questions from different angles, do not try to idealize everything too much, sometimes focus on failures. Be sure to show others the ups and downs in your life.

However, without going overboard with the negative - visitors come to the social network to relax and unwind, and only then empathize.

Where to get ideas

Inspiration is good, but what if the muse suddenly leaves? The main thing is not to despair. In fact, it is not difficult to find the right topic. The surest way is to ask your readers. Unobtrusively, in a simple post, ask the audience what they want to see or hear. Here are a few more recommendations on how to get out of the crisis:

  • look at other bloggers - do not copy-paste, but tell about what you see from your point of view;
  • regularly visit various groups in social networks and educational YouTube channels;
  • rework your old publications;
  • tell us about the most beautiful places in your city;
  • interview an outstanding or simply interesting person;
  • review your hobby, product, or significant event;
  • show the general public the behind-the-scenes everyday life of the author.

Also, do not forget about live broadcasts and stories - this is a mandatory attribute of an individual page, since it is live content that forms your image in the eyes of the audience. Anything can be displayed in the records - and in live, subscribers will see your true face.

Posting tips

You already know how to enable a personal blog on Instagram, now let's look at what is best to post:

  • Notes about yourself - visitors should perceive you not just as a lecturer, but rather as a real person, far from ideal , with a baggage of mistakes, which at the same time has iron willpower and motivates itself for self-improvement. In other words, you need to create your own brand.
  • Photos are quite important, but not the main component. Although the site is considered a photo network, it has long become a full-fledged place for ordinary communication. Therefore, the first thing to pay attention to is the text component, and then the graphic component.
  • Write about complex things in simple terms, in a language that everyone can understand.
  • Touch life issues. Social topics with a sober view from the outside are very popular. From them, your subscribers will know that you understand the problems of the majority and are interested in the public life of people.
  • Make unloading posts - short notes about almost nothing. Light photos, descriptions of places, poems, songs, thoughts, quotes, etc.

Profile preparation

Few people subscribe to a poorly filled, illiterate account. Before you start posting, carefully fill out the feedback form fields, ask friends, relatives and acquaintances to join your page, look at the posts and give feedback on what they saw.

Write a short but beautiful description of the concept, develop a unified style for the photographic material, test the functionality of the buttons. Avoid language errors when filling out. Subscribe to other bloggers, actively comment on their posts. Time will pass, your page will be noticed and new visitors will come.

Design subtleties

An interesting and beautifully designed business page attracts many admirers. We put the main emphasis on the header - indicate the name, theme, come up with a memorable nickname, tell us what you are fond of and where you work, write your contacts, etc. Next, you need to put the image on the main avatar - here it is better to give preference to high-quality portrait photography.

To increase the attention of ordinary users, the photo can be processed in the editor by adding a round frame or other distinguishing feature to it.

Advantages of a business account

We have already considered what a personal blog on Instagram means and the features of its settings, then we will analyze the advantages that it gives to the author. First of all, such a profile is open to all visitors - they have the opportunity to view posts, write comments on them and put likes. In addition, a characteristic designation appears near the avatar, feedback buttons become available to subscribers, and automatic activity statistics are kept.

Possible problems

Maintaining a personal page is not an easy task. Preparation of material and daily publications take a lot of time and effort. The most common difficulties of bloggers:

  • no increase in new viewers, their poor activity;
  • harsh criticism from readers;
  • spam and advertising.

Any of these factors can greatly affect the desire to make permanent publications.

However, it is important to understand that in order to achieve the highest results, you need to work hard on yourself and the content, taking into account constructive comments. By creating unique materials, sooner or later you are guaranteed to interest people.

Many novice authors may encounter problems at the registration stage - an error appears when trying to register via PC with no Facebook account. To avoid such troubles, link pages using your smartphone.

Examples of successful bloggers

How to write a personal blog on your Instagram profile and make it mega-popular, you can learn from famous hosts:

  • @dukhovnoe_litso - here the "highlight" is non-standard pictures, designed in the same style. Bright graphics and well-chosen text attract the attention of hundreds of thousands of visitors.
  • @sokolov.russia - the jewelry house publishes beautiful photos, regularly holds interesting contests with precious prizes, and involves movie and pop stars.
  • @aveme_lissa is a popular author with a huge army of followers (over 1.5 million). The feature of the page is in daily catchy and well-designed posts that touch on a variety of life events.

There are hundreds of examples, each of them clearly shows that with perseverance and the right approach, incredible results can be achieved.

How to switch and get a personal blog on Instagram

From a technical point of view, creating a business account is quite simple. You must go to the "Settings" section and select the appropriate item. The only thing to consider is that it is impossible to do this without Facebook. Consider options for PC and smartphone.

On a mobile phone

The sequence of actions is as follows:

  • go to the application and in the upper right corner, click on the "gear" or three dots;
  • in the menu that appears, select the sub-item "Switch to company profile";
  • in the new window, click "Continue", then "Select";
  • go to an existing Facebook page or register another one;
  • select the most appropriate category, specify the name and click "Next"
  • add one or more contacts.

If in the future you wish to return to the old version, it will be enough to enter the settings again and click "Switch to account".

On a computer

The sequence of steps for changing the category of an Instagram account on a PC is slightly different:

  • First you need to log in to the Facebook account that is linked to Instagram;
  • then we find the icon in the form of a triangle, click and select the page in the drop-down menu;
  • in the column on the left, click on the item "Information";
  • in the corresponding field, select "Edit" and make adjustments.

How to remove a personal blog on Instagram

There are many reasons to switch back to a regular profile. Someone gets bored with blogging, others want to get a minimum of attention, others want more privacy. However, returning to the standard account, you need to understand some points: