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What is swipe by link

Swipe by link is a function of redirecting from stories to the account owner's website or any other services. To get to the site to which the link leads, you need to swipe up. Most often, you saw such swipes in Instagram ads between stories. This type of links is very convenient and is already loved by influencers.

If you add a swipe on Instagram, then your story will attract visitors to the site. Stories are now the most popular type of content, well ahead of regular posts and Reels. This is why swipes work so well. By regularly using links in your Instagram story, you can significantly increase sales.

A link is the best way to advertise a product, it is convenient and understandable for all users, even for beginners. Swipe on a link is a great call to action, simple and effective, requires just one swipe of your finger. Next, we’ll talk about who has access to this feature and what alternatives there are to attract an audience.

Who can add a swipe to stories

Opportunities at the end of 2021

At the moment, in 2021, accounts with 10,000 or more subscribers can add a swipe link to stories. Instagram introduced such a restriction to avoid the publication of malicious content from bots or people with unscrupulous goals. It is not yet known if the situation will ever change. Previously, the problem could be solved using IGTV, but by the end of 2021 it was removed, and therefore now you definitely won’t be able to make a swipe link in stories.

Possible alternative

What should people with a small number of subscribers do? Is there really no way to make a link? There is a solution! You can use an alternative that is available to absolutely everyone (even if you do not have subscribers). Many bloggers are already using this feature, so why not get started? Click on this inscription to learn how to promote your site with any number of subscribers.

How to create a swipe

Expert opinion

Evgeny Davydov

SMM specialist

The procedure for creating a swipe is the same for both iOS and Android phones. Only interface designs differ. Now we will take a step-by-step look at how to create a link in a story. Don't forget you need a business account to do this! Connect it in the settings and enjoy all the features of Instagram.

Creating stories and attaching a link

one

Create a story: To do this, open the Instagram app. You need to click on the profile icon, and then on the “+”. After you need to select the mode of creating history.

2

Create a photo or video right now or upload it from the gallery. If you want to attract as many subscribers as possible, then it is better to think over the concept of stories in advance, make a unique design, and write a selling text.

3

If you have more than 10,000 subscribers, then in the mode of creating and editing stories, you probably noticed the icon in the form of a link. Click on it. Add a link to the site you want to advertise.

four

Done! We attach the link to the story and rejoice. Now everyone can swipe. Follow the statistics and analyze your mistakes, if any. Experiment to understand the most effective ways to attract people.

Signature and design

If you don't understand how to design a sales story and make it effective, use the cheat sheet:

Signature

Don't forget to add a signature. It can be funny to evoke positive emotions in the reader. It can be informative so that the viewer immediately understands what is offered to him. Or it can be profitable so that a person wants to take advantage of a discount, promotion or promotional code. The caption should be short but engaging. You can come up with it yourself or use the services of copywriters.

Design

Perhaps, only the design can be more important than the text. Be sure to think over the visual in advance, coordinate with the client (if you are an SMM specialist). A selling story should be made in your corporate style. Use bright colors if they suit you. Add finger pointing GIFs so people will immediately notice the link. In general, your task is to make it beautiful, understandable and interesting.

Reader's world

What motivates a person to follow a link? Only one thing: the product or service solves a problem from that person's world. Show users that you know their pain, you can solve it. Form a sentence so that people immediately think “Yes, this will help me!”. Do not use abstract expressions: more specifics! Give examples, simulate situations, show the buyer that he really needs the product.

Advantages of a swipe link

Looks simple, clear and beautiful

Guaranteed to attract users to your site

Done quickly in a couple of steps

Disadvantages of a swipe link

Only available from 10.000 9000 followers stories

Are you upset that you have less than ten thousand subscribers? In vain! Your problem can be solved with an external link in the form of a sticker. Until the end of 2021, only accounts over 10K could add a sticker link, but a miracle happened, and now anyone can add it.

This link may not look as good as a swipe, but it can be used to advertise your online store or service in the same way. You can add a link to your story in a couple of steps from your phone. Use the short instruction:

Open the story creation mode (swipe to the right while on the main page of Instagram).

Upload the necessary photos or videos, create an advertising creative. Add music and stickers if you need it.

Once you're done with styling, swipe up to open the tool gallery. Find the link icon and click on it.

Paste the link from the clipboard. Adjust the scale and place in a visible part of the screen. Ready! Your link will now work for every viewer promoting your site.

The advantages of the link-sticker

can be placed in any part of the screen

can be scaled at

, it looks concise and attracts the view of

Available to all

Disadvantages of the reference sticker

more mainstream than the

link-container as from using stories to attract the attention of new accounts? Your story can be twice as good if you add beautiful fonts and hashtags to promote it. But how to do it, especially if you do not want to waste time? We have created services for the selection of hashtags and beautiful fonts that can be added to all social networks. Services are absolutely free, they have a convenient and intuitive interface. Upgrade your blog for free!

You may find it useful

beautiful font

Choose a beautiful font in Russian and upgrade your profile

Hashtag selection

Social hashtag generator: collections by topic

Total

Now you know how to add a swipe to Instagram stories and attract customers to your online store. If you want to upgrade your Instagram page, learn how to attract followers to your profile for free and learn how to create original, high-quality content, read our free articles: 10 life tips to attract customers, Instagram profile header: what it is and how to design it beautifully, Beautiful fonts for instagram in Russian and English: TOP-20.

Swipe by link is a function of redirecting from stories to the account owner’s website or any other services

Be sure to think over the visual in advance, agree with the client (if you are an SMM specialist) products are needed.

Have you figured out how to add a swipe to Instagram Stories?

Yes

Rather yes than no

More likely no than yes

Not

Frequently Asked Questions

What style should I follow when creating a creative?

We advise you to make stories in a minimalist style. And if you want something more trendy, then use 3d design: this is definitely one of the main trends of 2021.

How many swipe selling stories should be posted?

Once a week is enough.

What is better to choose: a swipe link or a sticker link?

Depending on your goals and number of subscribers. Try both and statistically decide what works best for you.

How to add an ACTIVE LINK to Instagram stories? (swipe)

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How to swipe up on Instagram story (Insta story)

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In this review, we will learn how to swipe up in the history (story) Instagram, what other useful features the indicated function has. And what exactly is this concept?

Not everyone knows that swype is an action that almost every user of absolutely any social network does all the time. And, besides, sliding your finger across the screen of the gadget is also used in the simple management of your own smartphone.

It becomes clear that almost the entire modern smartphone interface on any platform is based on this technique. We open control panels, scroll through icons, activate slide-out sections by sliding across the screen.

The second meaning of this term is different. This is the input of a text message in a given field without taking your finger off the display.

More videos on our channel - learn internet marketing with SEMANTICA

• How to swipe up on Instagram Stories, and what it is
• How is the link usually used?
• How to add a swipe link to Instagram stories, step by step instructions
  • Creating stories
  • Click "share link"
  • Paste the signature
  • Decorate and draw attention
• How to add a swipe to Instagram stories for IGTV
• Who can use the feature
• Examples of various solutions
• What are the benefits for business
• Problems and difficulties when adding

How to swipe up in Instagram stories, and what it is

There are a huge number of possibilities for applying the method in this social network.

For example:

• If you swipe from the left side to the right side of the interface, the publishing mode will open. This is where you can instantly record a new video and send it to the audience. Or insert a photo from the helpfully opened album. The reverse motion will, of course, close the section.
• From top to bottom, quick access to the gallery. Often used to post new photos.
• Analyzing how to make a story on Instagram with a swipe, insert text - we also turn to this method. At any place of the designed image in the story, it is enough to put your finger on the dot, and you can enter your message there.

But the method of quickly redirecting the reader is of particular interest. That is, this is an attached link, which often reveals the essence of the post or gives more information on it, leads to the product purchase page, if it is a selling text. And the transition itself just happens with the help of sliding.

Usually it is attached at the bottom of the message, it has a note - swipe up. If the user performs this action, he will be automatically redirected to the address specified by the author. Accessible and convenient. But this is not the main point, it’s easy to understand how to swipe to a post on Instagram: it’s not enough just to indicate a link in a story. You need to somehow interest the reader before the transition. There are many variations on how to perform such a maneuver. From really interesting content that makes you want to finish reading and go to the site, to tricks in the style of drawn hair on the screen. It is logical to assume that the first intuitive desire of the user will be to swipe it, just by moving up.

How the link is usually used

We already understand that the author's goal is to redirect the reader to some resource, a page on a social network. Accordingly, most often a swipe in the Instagram story is done as a simple transfer of the audience to the product sales channel. If there is such a thing. Otherwise, you can redirect users to get readers to your main page. After all, not always after reading the next publication, the user goes to the profile to see if he missed anything from the last one.

There is also a promotional option. When the target of a link is a resource of another author, his personal page, blog or website. A post is created in which he describes in all colors the achievements of a certain person, tells about the fascinating content that comes out from under his pen. And after all these loud praises, the URL is unobtrusively attached, directing straight to the content.

If the creator of the publication himself enjoys the well-deserved trust of his audience, then it is quite possible that he will become interested and make the transition.

For verification, the question of how to attach a swipe story in Instagram history becomes very relevant. After all, this is not just the main, but practically the only unobtrusive tool for redirecting traffic. Yes, it is always possible to insert the address in comments or signatures. But this is out of the general design of the post, so it looks foreign. And what will seem ugly to the user will not be effective. As practice shows, in the matter of choice, the reader always looks at two key aspects. The first is a call to action, how competent, concise it was. Did he hit the mark. And the type of transition itself, whether it is convenient, whether it looks natural.

How to add a link to a swipe in Instagram stories, step-by-step instructions

From theoretical digressions, let's go directly to practice. Let's see how this action is technically performed. And as it turns out, it's quite simple. The main thing is to determine in advance the content of the post and the purpose of the transition. That is, the publication itself should already contain an adequate reason for visiting the remote resource. The simplest option is an unfinished thought. If reading breaks off at the most interesting place, then you want to continue it. If the thought was quite complete, then a transition is usually created where similar, similar posts are located. Otherwise, the user simply will not be motivated.

That's sorted out. Let's move on to the instruction itself, how to make and add a link in the Instagram story by swiping up, because activation is possible only with this movement. You won't be able to set it up any other way.

Creating stories

What specific content you should upload, we will not advise. It all depends on the direction of your channel, the preferences of active subscribers and many other factors. It can be both photos and videos. Of course, it is very important to make it as interesting as possible. After all, it serves as the main conductor for the sticky link and guarantees the success of the transition. It makes no sense to figure out how to leave a swipe on Instagram if they simply won’t follow it. The story itself can even be considered a wrapper for this action.

And the brighter, more attractive it is, the higher the chance that the subscriber will want to get to the candy hiding under it.

So, upload a new photo or video, select an already created one in the gallery, use a boomerang in real time, there is no difference. The main thing is to create content. The second step is editing. The platform itself provides a huge array of tools. Applying filters, adding effects, processing, embedding labels and pointers. We do everything according to our taste.

Remember that often all the information that goes to subscribers through stories should be different from what is published on a regular basis on the page. No, stylistically it's better to just keep the identical design. But its focus is what must be different. After all, if the regular photos and signatures on the channel are identical, then what is the use of additional infusions of the same information? She won't be interested.

And don't forget about the call to action. Otherwise, a person may not even know that he was thinking about switching to some site. Shut the tape after reading and all.

Let's move on to the next step, how to make a story with a swipe on Instagram, and Instagram, by the way, does not give everyone this chance. Newbies with a new account do not have this feature. The rest go to the next stage.

Click "share link"

In the top bar of the control panel, along with the editing tools, there will be a chain icon. This is the function we are looking for.

And what is remarkable, it is reusable. You have a chance to place not one, but many links at once in the story conditions. It sounds perfect? But we will not do this. The reason is obvious, the more you zealous with this method, the less it will be appreciated by the audience. Yes, and the administration may look disapprovingly. Therefore, it is worth following the rules, once for 4-5 new photos or videos. More often than not, it is illogical and dangerous. Many, having learned how to swipe in Instagram stories, begin to use this method chaotically and in immense quantities. And this leads to only one thing - to a drop in interest from users. Observe the measure.

You can insert two addresses at once, but only in cases where they are accompanied by a whole series of photographs or several different theses in the text.

Insert a signature

After registration, the inscription “more” will be placed at the bottom of the page, as well as a small visual arrow. It is worth saying that the design of the social network itself in this regard is very unobtrusive, visually all this is not too noticeable. That's why we need a signature. It is designed simply to rivet a person's attention to the arrow, to force him to click on the "more" button. This is the main art of how to swipe on Instagram, Instagram Stories gives us every chance to promote this transition on our own.

The signature must be bright. There are many variations:

• Informative. We reveal the essence, we give additional instructions. We inform you that by the arrow the user will see the opening hours, the admission schedule and more.
• Favorable. We designate discounts, promotions, sales. All aspects of which will be listed below.
• Playful. This often works great, a little joke that comically asks for a sliding press. Everyone loves humor, the main thing is that it should be in place.

Decorating and drawing attention

Putting the finishing touches. Check availability:

• Interesting content idea.
• Call to action.
• Signatures.

Feel free to use visual effects. This is an important factor in how to put a swipe on Instagram stories. After all, nothing attracts attention like the appearance of the post.

We are trying to create a single chain of visual effects that will make the reader at least look at the social network arrow. This is already half the battle.

But outright lies are strongly discouraged. If you are telling your audience that you are ready to go for significant discounts or are running an interesting promotion, the details of which they will learn when they visit the main page, then the offer must really exist. And this is not a far-fetched marketing ploy, but a real raffle or markdown of goods. Otherwise, a deceived person not only does not fall for the trick a second time, he can also complain to the administration for spreading false information. And so close to the shadow ban.

How to add a swipe in Instagram stories for IGTV

Obviously, in order to be redirected to the TV platform of the social network, the author himself must have some videos there. Otherwise, it is not only illogical, but also technically impossible. The site simply won't allow you to attach an address.

If we have videos, and what is no less important, they are able to captivate and interest the person passing by, proceed to the instructions for creating:

1. Open our stories on the social network.
2. According to the standard, we record video in any of the presented formats. Or we create a photo, and also choose from the existing ones in the gallery.
3. In the top right corner we will find the corresponding icon to share an image or video.
4. Choose IGTV.
5. In the window that opens, you need to determine which specific video we will send traffic to. And in the same place there is an opportunity to view the preview in order to be sure of your choice.
6. We agree with what has been done and see that the designated post is now associated with the video. And the paperclip icon itself became white.
7. If there is a desire, it is permissible to add a different design. With the help of GIF-ok or animation provided by the platform.

Who can use the feature

We learned how to attach a link to an Instagram story, the swipe turned out to be quite a simple feature, but with great potential. But at the same time, not every client of a social network has access to such a technique.

In the beginning, the rules of the administration were strict. Only verified accounts could, in principle, share links. The fears are understandable, because if everyone can send traffic from Insta at their own discretion, then soon various scammers will begin to flourish in the vastness of the network. Which usually ends with the theft of passwords, wallets, bank card information and similar difficulties.

But over time, the reins were lowered a little, giving a chance for business accounts with 10,000 subscribers to also use the feature. And what is remarkable, if you issue redirects specifically to IGTV, then you may not have such a huge number of followers. True, in this case, the display will be only for the target audience. So, in terms of business promotion, this is not an ideal strategy.

But to share something interesting with a regular audience - well, that's not bad either.

Therefore, this is an easy way to add a link to Instagram stories, swipe for absolutely any account is available, but only for your own target audience. And plus directly to the IGTV service. The social network in such a simple way is trying to promote this feature, which has not yet become particularly popular.

Examples of different solutions

As already mentioned, there are a huge number of variations. Under the arrow may be hidden:

• The second part of the article.
• More similar photos.
• Main account.
• Someone else's profile.
• Shop with products.
• Information on discounts and promotions.
• Information on work regulations.
• Promo codes.

Business benefits

Naturally, the question of how to swipe up on Instagram in Stories is usually of interest to commercial profiles. After all, this is the simplest form of marketing. This is not only redirecting traffic from Insta itself, it is also the creation of a prepared audience.

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