Instagram models how to
How to Become an Instagram Model
Instagram provides models with a free and personalised medium to advertise their looks and lifestyles. It is a useful tool for both aspiring and successful models. However, using Instagram is time-consuming and can be tricky to utilise effectively.
Read on to discover how to become an Instagram model.
What is an
Instagram Model?An Instagram model is someone who uses the social media platform, Instagram, to post modelling photos to. In return, the public (both in the UK and worldwide) is able to follow their account and engage with the images by liking or commenting on them. Brands also use Instagram and they can contact any Instagram models they like the look of and who appeal to their target audience in order to potentially work with them.
An Instagram model can make money using Instagram in several ways:
- Advertising products and taking a cut of the profit (affiliate)
- Paid brand endorsements
- Paid by a brand to advertise a product
Instagram is also a useful tool to allow models to create relationships with brands which can then be worked with outside of Instagram.
How Many Followers Do You Need to Make Money on Instagram?
You do not need a set number of followers to make money on Instagram, though obviously the more followers you have, the more reach you have and therefore brands will be willing to spend more money on you.
Some models can start making money from brand deals and endorsements from as little as 1000 followers. Each deal is down to the discretion of the brand and it is up to the model to negotiate prices.
If a model has fewer than 10,000, usually they will be requested work for repayment via free products. Bigger brands have bigger budgets and therefore may pay a model a set wage. Models with over 10,000 followers can usually get paid a decent amount for a single product post. The terms of the agreement must be decided upon beforehand.
The ‘Terms of Agreement’
The terms of the agreement will decide how much the model gets paid and what the model will be doing in return. Terms can be very strict and include what hashtags the brand wants used as well as what caption to put.
The model and brand must decide how many photos are going to be posted, when they are posted, what the image/images should look like, whether the model will also post to their story, whether the model will keep the image up on their feed for a select amount of time or permanently… there is a lot to decide before the agreement is signed by each party.
How Much Money Does an
Instagram Model Make?How much money an Instagram model makes depends on how popular they are as well as how many jobs she agrees to do.
Celebrities and ‘already famous’ models, particularly those who are social media savvy like Gigi Hadid and Kendall Jenner, can make thousands of pounds from a single post. This is because they have millions of followers and are able to influence their fans to make purchases with relative ease.
Models who are just starting out may only receive freebies or payment of around £80 for a post, depending on the size of the brand and how the payment negotiations went.
Some brands may request to pay you depending on the amount of real engagement the image gets within a certain timeframe. This is because some scammers pay for fake followers on Instagram to give the illusion that they have many legitimate followers. They may even pay for bots to leave comments to make it appear as though they have influence over a large audience/ brands have become savvy to this and will often to their homework before committing to working with someone, particularly if that someone is relatively new/unheard of and if their account is not verified.
Who is the Richest
Instagram Model?The models who make most on Instagram are mostly those who are famous elsewhere (like on the runway).
– Bella Hadid has 20 million Instagram followers and reportedly makes around $27,000 (that’s around £20,000) per post.
–Miranda Kerr has 11.7 million followers and is said to make around $50,000 (£37,000) per post.
– Karlie Kloss has 7.7 million followers and makes $50,000 (£37,000) per post.
– Cara Delevingne is an American model who has 41.4 million followers and makes $300,000 (£225,000) per post.
– Gigi Hadid has 43.7 million followers and is said to make around $300,000 (£225,000) per post.
– Kendall Jenner has 95.6 million followers and can make up to $500,000 (£375,000) per post.
– Kylie Jenner has 117 million followers and can make $1,000,000 (£749,000) per post.
How to Become an
Instagram ModelMaking an Instagram account is free of charge, as is using it. However it is an incredibly competitive social media platform due to its popularity, and the algorithm makes getting noticed on there very difficult.
If you are joining Instagram solely to try and make money, you are going to struggle. Only those who are passionate about modelling, photography or fashion will do well.
It is time-consuming, tricky and often frustrating to do well on Instagram, so make sure you enjoy the process or you will ultimately fail.
Once you have created your own profile, it’s time to start posting. Your posts should be interesting and high-quality to entice people to stop – or better yet, interact with it by liking or commenting.
You need to be posting and using Instagram each day as the algorithm is set to benefit those who use it regularly. Don’t forget to follow other accounts, particularly brands. Make sure to regularly like and comment on other photos.
If you are a working model, post your professional images taken at photo shoots (with the permission of the brand and photographer) as this will help attract followers.
Growing a following on Instagram can seem endless and impossible, but if your images are good enough you will soon grow your follower count.
How to Get Noticed as a Model on Instagram
Finding Instagram fame is not an overnight task, and neither is forging a successful modeling career.
It can take months if not years of hard work. But it is possible if you have the determination.
The easiest way to become Instagram famous is also the most difficult way; if you are a successful fashion model, you will naturally and easily become a success on Instagram. Models like Ashley Graham, Emily Ratajkowski, Candice Swanepoel, Chrissy Teigen and Josephine Skriver are all successful models who have also become incredibly successful on social media. If you’ve modelled for top brands like Prada, Burberry, Ralph Lauren, Chanel or Versace, or you’re a regular at London fashion week, you will have plenty of material for your Instagram feed – and likely a decent pre-made fanbase, too.
If you are famous in another capacity like an actress you can use your fanbase here to help build yourself a decent following on Instagram.
While Facebook and Twitter are not as popular as Instagram for models, they are still useful tools to use in order to extend your reach and build your customer base.
If you are just starting out in your modelling career, you will need to focus on building a portfolio of professional images. They don’t need to be Vogue-worthy, but they do need to be high-quality and eye-catching. Fashion magazines are a great place to check for photo and posing inspiration.
You will also have to work hard to post consistently and engage with your followers often.
Perseverance is key. Don’t give up and you will soon have a following you can earn money from.
How to Become an Instagram Model
Along with Facebook and Twitter, Instagram is one of the most popular social media platforms, with over 23 million users in the UK alone.
While it is used for sharing and liking user-generated content in the form of photos and videos for everyday users, businesses use it for Instagram marketing; this includes advertising, branding, communicating with customers and even reaching out to prospective ambassadors.
Then there are those who make their whole living on Instagram. These are the influencers and content creators, sometimes amassing thousands and even millions of followers by sharing content.
An Instagram model fits into this category. They share regular images with their audience and are able to make money by being a brand ambassador, product deals and advert campaigns. With such a seemingly luxurious lifestyle, it’s not surprising many people covet the position Instagram models have.
So how can you become an Instagram model? What does it entail? Let’s find out!
Who Can Become an Instagram Model?
Models can come from anywhere. The most popular types of Instagram models are beauty, fitness and lifestyle, and they post user-generated content to their Instagram feed in order to grow their followers.
Whilst anyone can become an Instagram model, it’s important to have a huge amount of grit and determination. Becoming a model on social media isn’t easy, and you likely won’t be paid for a long time when starting off.
Instagram models are not just a pretty face; they’re photographers, editors, social media experts, managers of photoshoots and writers, all usually done alongside a full-time job. Creating perfect Instagram photos is hard work and not as easy as it looks! Beginners spend many unpaid days working on their content. You need to build up a large, loyal amount of followers before snagging those brand deals that will make you money.
Instagram Models Vs Runway Models
There are a fair few differences between traditional runway models and modern Instagram models.
Firstly, runway models are usually signed with an agency that finds them work. Runway models work with professional photographers and make-up artists, while Instagram models will have to do everything themselves (hair, make-up, and photoshoots).
Photoshoots will be arranged for a runway model, while an Instagram model will have to arrange everything themselves. Instagram models may eventually be able to afford to pay for this, but it will be out of their own pocket.
Instagram models have less pressure on them to look a certain way. There is a bit more freedom because they can choose to wear a certain brand or size and can be sponsored to do so, whereas a runway model will be told what to wear and in what size.
It also doesn’t matter how tall they are, whereas runway models are expected to be a certain height. An Instagram model will have to sort all the post-production of their Instagram photos themselves; this is time-consuming, but ultimately gives them the power to choose the outcome.
A runway model’s photos are edited for them, and they don’t get a say in how the final image looks.
The core message shared by runway and Instagram models are very different. While Instagram models promote body positivity, runway models promote a fairly unrealistic, luxurious ideal that is unmanageable for most to attain.
Famous IG Models & Runway Models
There are also many runway models who also use Instagram as a platform, like Kendall Jenner and Gigi Hadid.
As successful runway models, they already have a fan base that allows them to amass many followers quickly. Fans follow their Instagram accounts for an insight into their everyday lives (remember, though, that they will be sharing their very best images and it is therefore not a realistic representation of their everyday life).
Famous Instagram models include Sierra Skye Egan (@sierraaaskyee) who, despite working with Boutine Los Angeles and Plumeria Lingerie, received her modelling reputation via Instagram, not the runway. Alexis Ren (@alexisren) has also become incredibly successful due to her Instagram account.
How to Grow Your Instagram Follower Count
Making money on Instagram requires a decent follower count – and this can take time. Brands like Chanel won’t work with influencers who have a small fan base. Brands want to see that you have a decent audience for them to advertise to; your followers on Instagram will be the first thing they look at before deciding whether to hire you.
They will also look at your post engagement, and whether you have any “bot” (or fake) followers. NEVER purchase followers – it’s very easy to tell when they are fake, and you will lose credibility (and potential work!)
To grow your Instagram following, there are several things you can do:
- It’s important you post high-quality photos and videos regularly and consistently.
- Keep up to date with algorithm news in order to make the most out of each post.
- If you haven’t already, learn how to use photo-editing apps to add more light and colour into photos.
- Ensure you engage with other social media influencers, followers and other accounts, ideally daily.
- Follow similar accounts and like/comment regularly on photos. It’s important to be as active as possible as this will help encourage Instagram’s algorithm to boost your profile and images.
- Use Instagram hashtags with every picture in order to reach a wider audience.
While you can use up to 30 in one post, it’s better to use a handful of very optimized ones. Use sites like All Hashtag or RiteTag to help you create the best Instagram hashtags for your post.
- You can also follow Instagram hashtags that are related to your niche. Find Instagram hashtags by researching which ones other Instagrammers follow and use.
- Research Instagram marketing and user-generated content in order to fine-tune your Instagram photos for the right audience. Being media savvy and understanding the more technical side of Instagram will really help improve your efforts.
- Share your account on other social media platforms like Twitter and Facebook. You have Twitter followers who would love to follow your content on Instagram, too.
- Run campaigns. Campaigns can range from collaborating, giveaways, competitions and more.
And don’t just post images! Make the most of Instagram stories, Lives and Carousels – and don’t forget about shopping on Instagram as well.
The Instagram Algorithm
The Instagram algorithm is the technical way that apps like Instagram allow people to see what content is being featured. It will “push” what it believes to be relevant posts to the top, while the other posts get pushed down the feed, therefore having less chance of being seen.
If you stay up to date with algorithm updates, you can learn how/when/where to post in order to get a higher chance of being seen. Working with the algorithm will really help boost your Instagram marketing success.
These algorithms are changing constantly and most of the time these updates are not made visible to the public, so lots of trial and error needs to be done. Fortunately, there are plenty of people out there who will do this for you – it’s your job to research their findings and implement them into your own account.
The 3 main factors that the Instagram algorithm currently takes into account are:
- Loyalty. If a past user has engaged with your content in the past, it’s more likely they will be shown your Instagram posts.
- Interest. If your posts are similar to a users interests, they are more likely to see your content featured.
- Timing. While Instagram has gotten rid of its chronological order, newer posts will be prioritised and pushed to the top over older, “stagnant” posts.
So according to the above, this means you need to be focusing just as much as building relationships with followers/potential followers as well as communicating with relevant brands/people.
You also need to post high-quality content to your Instagram feed and arrange for these to be posted when more people are likely to see them.
How Instagram Models Make Money
Making money on Instagram is fairly simple once you have amassed a decent following. For the successful, a single Instagram post can earn hundreds or even thousands of pounds.
Instagram posts need to be regular and often scheduled for a specific time according to the brand’s wishes, so bear this in mind.
You can make money via Instagram in several ways:
Brand deals, or sponsored posts, are very popular; this is when a brand pays you to promote or endorse something, like a product or event. This can range from doing a single Instagram post to doing multiple posts or videos about them.
This can lead to being a brand ambassador, when a brand pays you continuously to promote them over a period of time. A brand ambassador may be expected to turn up to certain events and post regularly about the brand on your Instagram feed. You may also have to do a certain amount of Instagram stories about them. Instagram stories have a swipe-up feature which can link directly to the product.
You can also become an affiliate. An affiliate receives a personalised code from the brand that they can share with followers. If a follower clicks through and purchases something via the code, the affiliate receives a percentage from that purchase.
Another way you can make money with Instagram is by collaborating with other influencers. By working together, you will reach a larger audience which should not only result in more potential sales for the brand, but may give you a spike of followers, too.
Enabling shopping on Instagram is an easy way to make money from things you sell yourself, or link to brands you are advertising. This will enable you to add tags/stickers to your images, so viewers can click through and be taken to a product description page where they can purchase the product.
For example, if you model a bag for the brand Chanel, you can add a product tag to that product. Shopping on Instagram provides your followers with an immersive, hassle-free storefront.
Pro Tip
Remember – each brand agreement and contract is different depending on what the brand wants, so make sure you read it carefully before agreeing or signing anything.
If you have been asked by a brand to take a photo for Instagram posts, you are being paid to post this photo to advertise the brand/product/event to your followers (likely at a time and with a caption specified by the brand).
This does not then give the brand the right to re-post your image. Another charge should be requested if the brand intends to use your image for their marketing. Read contracts carefully to avoid hidden agreements, as brands tend to hide this in the small print.
How to Approach Brands
Some Instagram models/social media influencers are lucky and are approached by the brand, however this is usually when they are fairly successful. Most models start out by connecting with brands themselves, whether it’s via an instant message or a more professional email/phone call.
Be sure to approach brands that fit your aesthetic and account (if you’re a fitness model, you’re unlikely to want to promote McDonald’s on your account as your followers will likely be the wrong audience.)
It’s also advisable to take a professional, formal approach. Take the time to find the right person to contact and send them an email/call them. This tends to be seen as far more respectful than quickly sending a misspelt message on Instagram.
It shows the brand you are serious and trustworthy.
Don’t pester brands you don’t hear back from – the request will likely go to a busy marketing or social media manager with plenty on their plate! Instead, try to arrange for a phone call to discuss working together. Chase a week later if you hear nothing back, and again a week later. After that, you may have to assume they are not interested.
Don’t take it personally if a brand doesn’t want to work with you, and always leave things polite and formal (in case they change their minds in the future). It’s always a good idea to be polite as you want to be remembered positively.
Create a Media Portfolio/Media Kit
It is worth making a PDF “media portfolio”, aka a media kit, to showcase any information the brand may want; this should include an introduction about yourself, your followers on Instagram (and how fast this is going up, if applicable), how much engagement your photos get, any past deals and endorsements, and your rates.
How Much Money Can Instagram Models Make?
Making money on Instagram shouldn’t be your primary goal (you’ll get bored very quickly), but it is a huge pull to Instagram modelling.
How much money an Instagram model makes varies hugely from person to person. It’s dependent on the number of followers on Instagram, the brands they work/have worked with and how good they are at business deals. Popular influencer Zoella reportedly makes up to £20k for one single Instagram post! Some influencers, particularly those starting out, make around £25 – £100 per featured post.
If you’re just starting out, don’t be greedy. You can’t expect to be paid to promote something when you have 300 followers and no marketing impact. Some social media influencers accept freebies as their payment to begin with, especially if it gets them experience and exposure (and a lovely product or two!)
Once you are confident in your number of followers, however, don’t let brands use you for free; you deserve to be paid.
If you are able to show a great return on investment, you will be able to charge more. Make sure you use analytical tools like Google Analytics to regularly track your account’s success.
How to Become an Instagram Model
Building your modelling business requires time, dedication, motivation… and did we mention time? It is a lot of hard work and you need to really think about whether you have the time, patience and drive required to make it a success.
Ideally, posting daily to social media is required to help build your following more quickly. You want to increase your organic influence as much as possible, and this is done with consistent, high-quality posts.
Once you have established a decent following who engage with you, you can post three to four times a week. Many successful social media influencers schedule and prepare their posts well in advance.
Unfortunately, there is no overnight success with Instagram modelling. Be consistent and work hard to do well.
What Not To Do
Don’t let the pressures of Instagram get to you. You might feel pressure to look a certain way, but it’s important to have a healthy mindset. The media can be unforgiving, so ensure you have a strong, positive mentality in order to brush off negativity.
Do encourage post engagement with your followers – you can do this by accompanying the photo with an emotional caption, or asking a question.
Don’t act like a spammer or purchase followers. This can negatively affect your algorithm and also lose your credibility. Asking for followers is also not professional; you need quality followers who will engage with your posts.
Don’t re-gram other people’s photos and videos – use original content that you did yourself. If re-posting someone else’s content, always be sure to ask their permission first and tag them in the post.
And do remember to take time for yourself – it’s easy to get so caught up in posting that you forget to take time away from the media platform and just enjoy yourself! Make sure you have some “me” time away from the phone screen.
Sexy or shmexi? What Instagram models* who photoshop themselves beyond recognition really look like
* The social network is recognized as extremist and banned on the territory Russian Federation.
If you look at Instagram photos for a long time (The social network is recognized as extremist and banned on the territory of the Russian Federation) models, you can earn depression and a mountain of complexes. However, you should not trust everything you see on the Web, because in real life, much is not at all what it seems in ideal pictures. We expose Instagram stars (the social network is recognized as extremist and banned on the territory of the Russian Federation), who use Photoshop to make their faces and bodies flawless (and we are falling for this). nine0003
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Bloggers
Fitness
1.
Tammy Hembrow (11 million subscribers) Australian blogger and fitness guru Tammy Hembrow always looks flawless in her "Instagram (a social network recognized as extremist and banned on the territory of the Russian Federation)". The girl gives advice to subscribers on how to look better, sharing with them training programs and self-care secrets. However, the famous blonde does not reveal all the cards... The key to her perfect appearance largely depends on the ability to use Photoshop. nine0003
It is enough to compare how Tammy looks on her social networks and in other people's accounts or in paparazzi pictures. The difference is colossal...
2. Tana Mongo (5.3 million subscribers)
Another owner of the magic of Photoshop, Tana Mongo, believes that any figure can be made better with the help of simple manipulations in the facetune. Adding volume where it lacks is easy! Remove the excess from where it should not be - easily!
And everything is fine, if not for the paparazzi pictures in which Tana appears without embellishment.
For possession of Photoshop, we give her a solid five! nine0003
3. Anastasia Karanikolaou (7.4 million followers)
Kylie Jenner's best friend Anastasia Karanikolaou knows exactly how to look on Instagram (The social network is recognized as extremist and banned on the territory of the Russian Federation)" for 100. Enough to master basic photoshop skills to be able to “blur” the face, narrow the waist and nose, add a tan to the skin, as well as increase the buttocks and make the lips plumper.
If you have already mastered the basics of “improvement”, then consider that likes are in your pocket! nine0003
4. Natalie Halcro (4.1 million subscribers)
Natalie Halcro is sure that there is never too much Photoshop, and therefore she does not spare filters and masks for her pictures. If we compare the footage of the girl from Instagram (The social network is recognized as extremist and banned on the territory of the Russian Federation) with how she looks in real life, it may seem that we are facing different people.
However, nothing bothers Natalie herself. The main thing is that on "Instagram (The social network is recognized as extremist and banned on the territory of the Russian Federation)" they love her and put likes under the photo! nine0003
5. Anastasia Kvitko (10.7 million subscribers)
"Russian Kim Kardashian" Anastasia Kvitko is ready for anything for the sake of subscribers and likes. Even daily photoshop your pictures beyond recognition. We are afraid to imagine how much time it takes her to process just one photo.
However, despite the fact that you can find a lot of exposing Anastasia on the Web, her followers did not decrease from this - on the contrary, their number is growing rapidly every day. nine0003
6. Lindsay Pelas (9.1 million followers)
Playboy model and Instagram star Lindsay Pelas knows what to do to make the picture popular on the Web.
Correct pose, good lighting, bright outfit and... photoshop!
Any figure, even the most ideal by nature, can be made even better if you have the skill of retouching. Lindsey Pelas knows a lot about this (9 million subscribers are proof of this)! nine0003
Photo: Getty images, East News, Legion media, Instagram (The social network is recognized as extremist and banned in the Russian Federation)
10 things to learn from Instagram models
If you use Instagram, then you, most likely, there were photos of half-naked beauties who have tens of thousands of likes under their photos. Many react negatively to such things and believe that there is nothing behind these ladies besides appearance. However, if you think about it, then a person who was able to create a huge community around his account with the help of photos alone is a good marketer. Therefore, these models have a lot to learn in terms of promoting themselves or their brand on social networks.
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1. Interact with other users
There are popular people in any social network. But even if you are not very popular yet, you still want to have more followers.
To get them, you need to interact with other people and offer them cross-promotion of your profiles. Instagram models usually invite their followers to follow someone's account, and that person, in turn, offers the same to their audience.
If you post such a post about once a week, you can significantly increase the number of "fans". This doesn't just work for Instagram. Twitter has long had a popular hashtag #followfriday, with which bloggers offer to follow someone they like.
White and black internet princess⚡️✨
A photo posted by Ellen Sheidlin (@sheidlina) on
2. Cross promotion in other social media profiles
The probability that you have a single Instagram account from all social networks is quite small.
In the profile of many models, you can find at least a link to a website or Facebook page that will display photos from Instagram. Similarly, you can notify your Twitter followers that you just posted a photo.
The point is that you can have different followers on different platforms who might not think of following you anywhere else. So you can "pull" them where you need. nine0003
3. Timing
Instagram models do not post photos at random, because they know that their audience is sleeping, driving to work or doing something else distracting from the news feed. Timing is important.
Kill Billish - - - Photo| @ohrangutang H&M | @cristinapilo #valeriaorsini
A photo posted by valeria_orsini (@valeria_orsini) on
However, don't rely entirely on general data and studies like "the best time to post is three hours after lunch.
" This issue needs to be approached responsibly and determine exactly when the majority of your subscribers are online. Simply Measured will help here — the tools will analyze networks from Google Plus to Twitter and give you the best time to post. nine0003
4. Post several times a day
If you post once a week, it will be difficult to achieve much engagement. Beautiful girls light up our ribbons with their beauty once or even several times a day. At the same time, they will not bother the reader, provided that they publish really high-quality photos that the audience wants to see. They know their audience, they know why people come to them and what they expect to see there. Create good content that appeals to your audience. nine0003
A photo posted by @ann.andres on
5. More love
Instagram models love their followers and often thank them for following them and getting closer to the coveted million under the Followers caption.
They hold contests where they give away gifts, personal meetings, Skype conversations, mentioning an account in a post, and so on. All the reader needs to do is post a photo of the model on their page and mention her. So the model will receive a new influx of followers for relatively little effort. nine0003
Another good example is Vayner Media CEO and Wine Library founder Gary Vaynerchuk (a native of Bobruisk, by the way) has 1.14 million followers on Twitter. He connects with his audience through the Ask Gary Vee show, where he responds to tweets from users seeking his expert advice. Give your followers something of value in return.
6. Be part of the community
Many people forget about this, but it is very important. Reply to comments and messages, help your subscribers whenever possible. You have no idea how much a fan gets excited about even a simple Twitter retweet by their favorite star. This makes them feel more important, and others - to rush to the same place, write comments more actively in order to reach out to the person.
Also popular is the tagging technique, such as "Tag your friend who is in a good mood today":
Productive! Amazing! positive! It was such a great day
7. Don't forget the stats
Interestingly, the most successful models don't post nude photos of themselves on Instagram. They know that too explicit photos can cause a negative reaction and users will unsubscribe, and Instagram will block the profile for violating the rules. By leaving something to the user's imagination, they generate more engagement, the number of followers grows, and the account is saved from complaints. nine0003
What does this mean to you? You need to conduct some experiments with content, analyze the best posts and tweets. This will give you an understanding of what is worth publishing and what is not. Without post analysis, you won't know what your audience likes.
Lazy Sunday
A photo posted by Jenah Yamamoto (@gypsyone) on
8.
Focus your energy Besides Instagram, what other social networks do models use? snapchat. They will of course also have a Facebook page, but 90% they focus on Instagram and Snapchat. They know they can't be everywhere, and these platforms meet their visual content needs.
If you want to be popular on social media, choose one or two. Then you can expand to others, but first you need to develop at least one. When this can be done, you can follow the advice number 2.
9. Have fun
It sounds very simple, but few people see social networks in this light. You most likely consider it a necessity or an obligation due to some financial or marketing reasons. But what if you really enjoy being on social media? Your content will improve, you will be more interesting to read, you will be subscribed to faster. nine0003
Beach babies @raciney #California
A photo posted by Jenah Yamamoto (@gypsyone) on
Don't make it a routine.
