Instagram link in bio how to find

How To Drive Traffic Using a Link in Bio [Instagram + TikTok]

Even if you’ve only seen a few posts on Instagram or TikTok, you’ll have likely encountered the phrase ‘link in bio.’ It pops up everywhere, from your favorite brand’s product posts to the latest snap from that #CottageCore account you follow.

But what does ‘link in bio’ actually mean? Why are people always using it? And should you get in on the action too? Let’s find out!

What does “link in bio” mean?

How to put a link in your Instagram bio

How to put a link in your TikTok bio

How to add multiple links to your link in bio

Link in bio tools

5 link in bio tips to drive more traffic to your website

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.

What does “link in bio” mean?

“Link in bio” refers to the URL in the bio section of most social media profiles. Creators on Instagram and TikTok use the phrase in posts to tell their audience they can find more information by clicking the URL in their bio.

Most creators use their Instagram and TikTok bio link to send viewers to one of six things:

Their website
Their other social media profiles
A blog
A product page
An online shop

… or all of the above (more on this later).

Anyone can add a link to their bio on Instagram, and any Business account holder can add one to their TikTok. Once there, creators draw attention to the link by mentioning it in the content they post.

Some rumors claim that saying “link in bio” in your Instagram posts reduces reach and engagement, so we ran an experiment to test the theory. Spoiler: saying “link in bio” actually increased our engagement and reach, but you can watch this video to see the details:

Using a link in bio is one of the easiest ways Instagram and TikTok creators can send people off-platform. (Links in Instagram Stories used to be restricted to accounts with more than 10,000 followers, but now, they’re available to anyone.)

Where is the Instagram link in bio?

On Instagram, you’ll find the ‘link in bio’ in the short description at the very top of a user’s profile. It sits underneath other important information like the number of posts and follower count.

The Instagram link in bio isn’t restricted to business accounts, either. So even if you only have a personal account, you’ll be able to add a link to your Instagram profile.

Venture North, an organization that promotes tourism in north Scotland, uses its link in bio to direct its audience to its website.

Where is the TikTok link in bio?

The TikTok bio link is at the very top of a creator’s profile page, just like the Instagram link in bio.

How to put a link in your Instagram bio

Wondering how to add a link to your Instagram bio? It’s a simple process — just three short steps.

1. Click Edit profile at the top of your profile page

2. Enter your target URL (the link you want to promote) in the Website field

3. Click Submit at the bottom of the page

And, just like that, you’ve added a link to your Instagram bio.

Quick tip! If you don’t see the link when you navigate back to your profile, you probably forgot to hit the Submit button before navigating away from the page.

How to put a link in your TikTok bio

The process is similar on TikTok. However, currently, most users need a Business account to add a link to their bio.

If you have a Creator account on TikTok and don’t have access to the link in bio feature, you first need to switch to a Business account. Check out our TikTok for Business guide for step-by-step instructions, then come back here!

Once you’ve switched to a Business account, you’re ready to add a clickable link to your TikTok bio.

1. Click Edit profile

2. Click Add your website

3. Enter the URL you want to feature on your profile

4. Click Save

Congratulations — you now have a link in your TikTok bio!

How to add multiple links to your link in bio

The problem with the bio link feature on both Instagram and TikTok is that you can only have a single link. You can’t post links anywhere else on these platforms, so you have to get crafty to optimize your one opportunity.

For most creators, that means turning one link into multiple links using a landing page.

A landing page can contain all of the links you want to showcase. You just need to link to that landing page in your Instagram or TikTok bio.

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.

Get the free guide right now!

Sound complicated? It’s really not! Plenty of tools can help you create a multi-link landing page.

Link in bio tools

Create a link in bio landing page with Linktree

Linktree is a free tool that allows you to create a simple multi-link landing page from basic templates. It’s pretty easy to set up.

With the free version, you’ll get templates with some customization options and access to a simple statistics interface so you can see how your page is performing.

If you pay $6 per month to go Pro, you’ll be able to access more powerful customization tools. For example, pro accounts can remove Linktree’s logo from their landing page and access better analytics and customization options, like Linktree’s social media retargeting feature.

Create a one-click bio with Hootsuite

If you use Hootsuite to manage your social media, you can create a link tree from your dashboard using oneclick.bio.

With oneclick.bio, you can create simple link in bio landing pages with text-filled buttons like those offered by Linktree. But you can also add social media links and an image gallery.

You can use the images feature to recreate posts from your Instagram or TikTok account in oneclick.bio. But, unlike your posts in-platform, these images can include clickable links.

This simple tool lets anyone navigating to your landing page from your Instagram or TikTok bio access a clickable version of the post they were interested in.

Find out how to create a one-click.bio landing page here.

Create a landing page with Unbounce

If you’ve got a bit more time on your hands and prefer a customizable link in the bio landing page, you can create one using a landing page builder like Unbounce.

With Unbounce, you can create a fully branded landing page that perfectly complements your Instagram or TikTok profile. Use a simple drag-and-drop builder or super-smart AI to get the job done.

5 link in bio tips to drive more traffic to your website

Highlight your most important links

The last thing you want is to distract people from what’s important. So resist the urge to include every link under the sun on your landing page.

Good things to highlight on your link in bio landing page include:

Your website home page
Your latest or most popular piece of content
Information about a sale, promotion or giveaway
Links to your other social media accounts
Your online storefront or top product page
Your best-performing lead magnet

Match your links to your goals

The links you choose to include in your link in bio landing page will depend on what you want that page to achieve.

If you want to build your email list, you might skip the other social media account links but put your lead magnet and list sign up front and center.

But if you’re on Instagram or TikTok to drive sales, you’ll want to focus attention on your online storefront and latest sale or giveaway.

Offer value, not the hard sell

If someone has clicked your link in bio on Instagram or TikTok, they’re looking for specific content. Make sure your landing page meets their expectations instead of hitting them with the hard sell.

Instead, focus on offering value. For example, you could:

Offer exclusive deals or discounts for people who buy via your landing page
Link to your most-read or most useful piece of content
Include a helpful introduction to you or your brand

Keep your link in bio link short

Both Instagram and TikTok display your full URL in your bio. So you want it to be something short and powerful.

Some link in bio tools allow you to customize your URL. If you can do it, you should!

You can use this space to mention your brand name and include a call to action. For example:

www.mybrand.ca/learnmore

www.mybrand.ca/sayhello

www.mybrand.ca/shopnow

www.mybrand.ca/welcome

Customized links are impactful, easy to remember and more likely to inspire clicks. Plus, they often look a lot less spammy.

And don’t worry if your tool can’t automatically create a short URL. You can use a URL shortening tool like ow.ly, accessible from the Hootsuite dashboard, to create ultra-snappy links.

Use emojis to highlight your ‘link in bio’ call out

Once you have a super sleek link in bio landing page, you’ll want to try extra hard to drive traffic to your profile. One way to do it is to use emojis to draw attention to your link in bio CTA.

You don’t have to overdo it, though. You can highlight your CTA with a few well-placed emojis.

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What Does it mean When Someone Says “Link in Bio” on Instagram?

Maintaining a good social media presence is a crucial part of online marketing. Instagram has become much more than just a cozy place for viewing pictures and texting your friends. Business owners took the opportunity to turn casual Instagram users into customers.

They use many methods to promote their brand and establish a name for themselves. Some of these methods led to new conventions and new ways of using Instagram. For example, the trend of posting “link in bio” is closely tied to self-promotion.

What Is “Link in Bio” on Instagram

When someone says “link in bio” in an Instagram post, it is a call to action for the customer. It invites you to visit their profile and check out their biography, which contains a URL that leads you to an external website.

Instagram has a specific policy on posting links that can lead users away from their website or app. Even though you can post links in your regular posts, users will not be able to click on the URL.

In other words, they will have to copy and paste the link or open another window in their browser and type out the entire thing. Since the advertising space on Instagram is free, it makes sense that they decided to limit it.

The link in your bio is the only clickable one.

Only One Link in Bio Per User

Many influential people and companies on Instagram refer you to the link in the bio on their posts. They use it to promote their most recent product or service. But you can only use a single link on your bio page, so you better make it count.

Your Instagram bio consists of only up to 150 characters, so use your words wisely.

How to Use your Instagram Bio Link

Since there is only room for one clickable URL on your bio, you should make the best of it. Once you have the customers’ attention, you should try to build loyalty so they will return.

Here are some ideas for your bio link:

Add a link to your best product. If a product is already popular, it makes sense to put the website in your bio. Choose something that will get people hooked, and then your customers will be inspired to browse through other stuff you offer. Then, design your website, so users enjoy exploring your other products or services.
Make a promotion for a new product or a big sale. Use the social media hype to boost your sales. Remember to mention the discounts and maybe give out promo codes.
Give people free samples of your product, or host a giveaway. Free stuff always attracts more customers, especially if there’s a time limit involved.
Let your followers know who you are. You can set the link to your about page and bring them closer to you.
Invite people to watch your video, read your blog, or listen to your podcast. You can use any of these formats to connect with your audience genuinely. Remember that nobody likes blatant and generic ads, but people enjoy discovering quality content.

How to Add Links to Your Bio

If you’re ready to jump on the #Linkinbio train, you can. Instagram only lets you include one link to your Bio at a time and still monitors links, so be wary; you don’t want to include spam links. Here’s how to do it:

Open Instagram and tap on your profile image in the lower right corner.
Tap ‘Edit Profile.’
Tap on ‘Links.’
Tap on ‘Add external link.’
Go to your website and copy the link. Then, paste it in the URL field and tap ‘Done.’

When you create a post or Story, you can include ‘Link in Bio’ and drive traffic to your website.

How to Use Hashtags and Mentions in Your Bio

Luckily, Instagram offers an option to include hashtags and mentions in your bio. Adding mentions and hashtags is great for driving traffic to other accounts and trending topics. Here’s what to do:

Log into your Instagram profile.
Access your profile page.
Find the ‘Edit Profile’ option.
Click on Bio and then simply type in @username of the desired profile or add hashtags, starting with #.
Save the changes.

Your followers can now click on those tags, and they will be re-directed accordingly. Another pro tip is to make your own branded hashtags, leading people to your website.

Why is Link in Bio Not Working?

If you’ve had trouble accessing web content by clicking on a Bio Link, the main culprit is that it didn’t save properly.

Tap on the person icon in the lower left-hand corner of the app.
Tap ‘Edit Profile.’
Pull up your web page in a web browser and copy the link (simply typing abc. com may not work).
Copy the URL into the ‘Website’ box.
Tap ‘Done.’

Once this is complete, your link should turn into a clickable version. If you type in the URL for your website, it may not work correctly. Copying and pasting the URL directly from your website is a surefire way to ensure the link is accurate.

Do Bio Links Drive Traffic?

If you’re looking for Instagram analytics, you’ll have to switch to a business account. Analytics will show you how many people engage with your posts, stories, and profile. While it doesn’t show you WHO is visiting, it can give you insight into whether your marketing tactics are working.

Your website host should also provide you with information about traffic to your website, but it may not show you where that traffic is coming from.

To switch to a Business account for analytics updates:

Tap on the profile icon in the lower left-hand corner of the app.
Tap ‘Edit Profile. ’
Tap ‘Switch to Professional Account.’
Tap ‘Business.’

Follow the verification and setup methods provided by Instagram. You will receive an email once your account has been upgraded.

Linking Restrictions

Instagram is very “Big Brother” when it comes to posting links. As stated previously, even those with Business accounts need 10,000 followers before they’re allowed to post links in their Instagram stories.

If you’re wondering why this is, you only need to know one word for an explanation – Spammers.

Thanks to the nefarious actions of spammers, scammers, and even trolls, the social media giant has cracked down on content that floods newsfeeds and ruins the user experience. It’s actually kind of nice for those who use the app to scroll and discover.

For others, like those trying to become an Influencer or using the platform to promote their homemade items or freelance work, it’s a different story entirely. Posting a link in a Bio is a workaround for every user.

Frequently Asked Questions

Whether you’re new to Instagram or you’re still learning, keep reading for the answers to more of our most commonly asked questions.

Are Instagram bio links safe?

Unfortunately, Instagram doesn’t vet bio links, meaning you can’t always trust the links you’re clicking on. It’s best to err on the side of caution when clicking on links and visiting web pages. Although Instagram makes great attempts to reduce spam and scams on the platform, you may fall into a trap by navigating to a web page that isn’t safe.

Can anyone add a bio link?

Yes. Anyone who creates an Instagram account can easily add a link to their bio by clicking on the ‘Edit Profile’ option and adding the URL to the Website box.

Link in Your Park

You are now officially ready to spice up your Instagram bio. Keep in mind that even though your website homepage is a logical link choice, you can mix it up from time to time and place a link for something else. Your followers seek variety and innovation, so try to be imaginative and satisfy their needs.

What is BIO on Instagram: link in bio

Few people know what BIO is on Instagram. It's actually the user's bio, located at the top of the page. It contains certain information about the owner, limited to a small number of characters. The bio tells you what to look for when viewing your profile. When compiling a header, you should remember the main criteria for filling it out.

Contents

Why is it important to fill in the data correctly
Talk about yourself in the description
Place contacts and buttons for communication
Add tags and links
Tags
Add active links to other people's accounts on Instagram
Video review:

Why it is so important to fill out data

. who understands why a biography on the network is required to be filled out without fail. They consider the line useless. In fact, messenger users should pay more attention to the composition of the page header. A well-designed bio on Instagram is considered a good way to attract attention to the page, and bypass competitive businesses. nine0003

Biography should not be published only to those users who are not going to attract more subscribers in the future. However, there are not many such people. Most of the registered accounts are intended to recruit an audience in the near future. Everyone wants to gain popularity and become famous in a certain circle of people.

Once a personal profile is added to other users' "Recommended" profiles, they will want to see what you are like. The person doesn't know you personally, so curiosity naturally kicks in. After that, he will go to the page, study all the contents along with the Instagram profile bio. If you like the profile, the user will become your new subscriber. Otherwise, it will no longer appear on the page again. nine0003

Thus, you must prove to subscribers and potential audience that the profile you are viewing is worth following and tracking its continued existence. At the same time, this is done as quickly as possible, since subscribers will not linger on the page for more than a few seconds. Stand out from the crowd of pages by describing yourself in an original way in the profile header.

BIO catches the eye in the first place, some will not even look further. Use all kinds of ways to attract subscribers. You have to constantly work on the content, but the profile is filled out once. Do this small task well, forgetting about the existence of the hat for a long time. Also, the biography is a small element of the page where you do not need to write a lot of text and spend a lot of time on it. A few small catchy phrases and your page will stand out from the rest. nine0003

Tell us about yourself in the description

You have learned what a BIO is on Instagram, but then you need to fill in all the data in it. If you have a business account with a clear concept, then it will not be difficult to describe the profile. Tell customers about the purpose of the company, about services and prices. The description of the page must match the subject of the profile. Otherwise, subscribers will bypass the account.

The old recruiting methods no longer work. No one subscribes to a page with different content than expected. Teach information to customers in a concise, no-nonsense way. Tell in detail, hinting at further actions. Don't make lengthy descriptions. Everything should be short and clear. nine0003

Place contacts and contact buttons

The profile description does not contain email addresses, phone numbers or other data. Switch to a business account, then enter all the information in the separate fields in the settings. This way you will allow users to send you messages, but do not overload the header.

But what does a link in a bio mean? This is a transition to another page or website of the owner of the company. Come up with an original transition button, call subscribers to action. Users should be willing to move to another resource, but few agree to leave Instagram. nine0003

Don't be banal, don't advertise directly, because people are gradually moving away from this. Offer discounts on products or notify subscribers about interesting offers and promotions. If your business doesn't offer discounts, ditch the call to action. Come up with a call at a different time without luring people in with false benefits. The audience doesn't like being lied to. Otherwise, you will fall in her eyes.

Adding tags and links

Tags and links to other Instagram accounts added via the @ icon did not work in profile descriptions before. After the next version of network updates, it became possible to follow links. Many do not know why a link in a bio is needed, that this is a useful resource for advertising. But when should you leave links in your profile and add tags? After the update, the messenger sends users a notification about new available features in the header. nine0003

Adding active links to other people's Instagram accounts

The link in the BIO is also an innovation from the developers, released quite recently. Previously, you could post links to other people's pages in the settings in the "Site" section. A valid link was entered there, but when they clicked, people were redirected to Instagram in the browser version. This is not very convenient for people, no one wanted to click on such addresses and the meaning of the links disappeared.

Addresses of other people's pages in BIO are added only in cases where the user wants to redirect people to another page. Well-known bloggers do this by posting the addresses of their own blogs on the BIO of an entertainment account. You can use the function in the profile settings on the main page. Click on the “Edit Profile” button, go to the “About Me” section and enter your account nickname using the @ symbol in the box. nine0003

Link in Instagram BIO - what is it and what is it for. They are useful for advertising another page, or they are used to indicate additional contacts. After all the necessary changes have been made in the settings, a link will be displayed on the main tab. The transition on it after the update is carried out immediately in the application. Users you redirect people to receive an automatic notification and can optionally remove the link themselves.

Name and description text will not disappear after adding an address. It's just that the name can no longer be clicked to go. After using this function, the transition is carried out only after clicking on the link. nine0003

Thus, you understand what BIO is on Instagram, why and under what conditions it is written. And also how to edit a page to attract an additional audience from recommendations and how to post links to other pages in the messenger.

Subscribe to our Telegram channel, there is a lot of useful and lively discussion - https://t.me/proinstagramer

Video review:

https://youtu. be/ocyM0Tt-0MM

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What does "link in bio" mean in social networks?

Pixieme / ShuttTerstick.com.

If you're an Instagram user, you may have seen someone on the platform, refer to their "link in bio" in a video or image post. Here's what it is and where you can find it.

"Link in bio?"

The link in the Bio is the only link at the top of a user's instagram Account, which is right below their username and profile description. nine0003

To find the Instagram user's bio link, go to your profile page. The link in the bio will be immediately visible as it is above the follow or next button. Clicking on the link in the Bio will either redirect you to your device's browser or open the Instagram In-App Browser.

Why link in bio?

The emergence of "link in bio" as a prominent part of social media usage was due to Instagram's user interface. Many brands, celebrities, and content creators use Instagram to promote their latest products, creations, or advertisements. However, Instagram doesn't allow you to post clickable links in your follow-up posts, and it only allows for one link in your profile. nine0003

Hence, this single link to the user account profile has become the focus of Instagram's business aspect. This is the most outstanding way a user can redirect their followers from Instagram and to another website.

Because of this, you will constantly hear the phrase "link in bio" out loud in high-profile Instagram videos and placed in image post captions. For example, a game studio might write out: “Our new expansion is now! Click the link in the Bio to download: “The link takes the user to the download page for the game. nine0003

Another app where "link in bio" is usually tik tak Disclaimer Like Instagram, this only allows for one primary link in a profile and does not allow users to post links in a video caption. Therefore, users should encourage their viewers to check out the "link in Bio". There are also links on Twitter profiles. However, the link in Bio is less visible there, as the platform allows links in tweets.

What are the types of links? nine0023

There are several types of links that appear on the Instagram Instagram of an influencer or person. Here are some of the most common:

Tolchenda / self-assessment: These are links created by people who have created a product they would like to promote, such as books or branded t-shirts.
Company website: This is when a brand or company is linked directly to their website or online store. nine0008
Other social media links: This is a type of link designed to cross-promote other social networking platforms such as a Twitter account or a YouTube channel.
Affiliate links: These are links that allow users to earn a commission on purchases made on online stores such as Amazon.
Sponsorships and partnerships: These are sponsored links from sponsors who will pay an amount for a place in the bio in the bio.
Bio links: Having a link that leads to a page with several other links is an increasingly common practice. This is a workaround for not having a way to post multiple links to someone's social media profile.

Since you can use the link in the BiO to promote anything that fits within the Instagram community guidelines, many more types of links are added to the BIOS. Other examples include the artist page at nine0167 Music streaming service , online portfolio, demo reel or personal website. Some people even put their Venmo or PayPal account in their BIOS.

Industry "Link in bio"

awesome

Due to the rise of "link in bio placement", there is a growing number of tools to allow users to use a "universal link" where various links can be placed.