Instagram how to see number of likes
How to See Likes on Instagram in 2022 (even hidden likes)
Instagram is famous for the heart button users can double-tap posts to show content some love. Until recently, like counts were public throughout the Instagram app, but changes are already happening.
Instagram has taken its community’s feedback on board1 and decided to become a place where people can comfortably express themselves without feeling pressured to generate high engagement.
The decision is part of the platform’s founders’ efforts to transform Instagram into a place where users can focus on the media they share – not the number of likes that might set them apart from more popular accounts.
Let’s take a closer look at how, exactly, these changes have been rolled out, how they are going to affect marketing on Instagram, and how to see likes on Instagram regardless of those changes (including hidden likes).
- What has changed?
- Why is Instagram hiding likes?
- How will businesses on Instagram be affected?
- The solution on how to see likes on Instagram in 2022
View Your Instagram Likes in 2022
Wondering how to see hidden likes on Instagram? Use NapoleonCat and check the number of likes under your posts and competitors’ accounts as well. Try it for free:
Try NapoleonCat free for 14 days. No credit card required.
What has changed?
You may be wondering – why can’t I see likes on Instagram?
The changes come down to the fact that Instagram will no longer publicly display the number of likes generated by posts if a user chooses to hide likes on his IG posts.
This means that the exact number of likes given to any individual photo or video will only be known to the user who posted it.
Prior to Instagram’s updates, this is how the platform’s users would see how many likes a post has generated:
The New YorkerThe post-rollout view is different: the information beneath posts with multiple engagements mentions that the image or video has been “Liked by username and others.”
Instagram hiding likes – source: Bon AppetitThe word ‘others’ is a link that, once tapped, redirects to a complete list of users who have liked the post.
It is, therefore, technically possible to manually count the number of likes of any given post – but, in the case of large posts with thousands (or millions!) of engagements, it would be a ridiculously tedious task.
The rollout started in Canada in April 2019. The update was later introduced in Ireland, Japan, Italy, Australia, New Zealand, and Brazil.
Why is Instagram hiding likes?
Instagram is currently one of the world’s largest social media platforms. Focused on visual content, Facebook’s sister app has proven to have an enormous impact on modern culture.
Over the last decade, Instagram has been instrumental in shaping fashion and beauty trends. It was the birthplace of original, sometimes odd phenomena (virtual celebrities, pet influencers, and even the Instagram face).
It brought fame and money to many – and sparked the dream to pursue fame and money online in many more.
Finally, the platform played a substantial role in the creation of high-quality and aesthetic standards for what people share online.
Every Instagram user knows the seemingly effortless yet stunningly stylish snippets of other people’s daily lives (#iwokeuplikethis), travels, meals, and so on.
Unfortunately, not everyone is able to tell that some – if not most – of them are meticulously staged and hardly representative of anyone’s real life. Thanks, Dan Bilzerian!
The fact that professional influencers coexist with ‘casual’ users on the platform and the lines between both groups are blurred was bound to cause some issues.
With all content ‘judged’ with one universal tool – likes – Instagram has, over time, become a popularity contest of sorts.
And since certain lifestyles, beauty standards, and activities consistently collected higher numbers of likes than others, large parts of Instagram’s user community eventually started feeling insecure and inadequate about their own content, and, in consequence, their lifestyles, resources, and overall wellbeing.
This brings us to the point.
The decision-makers at Instagram name their concern for the platform’s users’ mental health as the main reason to give users the possibility to hide likes. Adam Mosseri, Instagram’s CEO, tweeted:
Our interest in hiding likes really is just to depressurize Instagram for young people. It’ll likely effect how much some people engage on Instagram, probably liking a bit less and posting a bit more, but the main thing we’re trying to learn is how this effects how people feel.
So, to sum it up: Instagram is changing the way users view likes to bring back the joy of posting to those who were negatively affected by the competitive implications of publicly displayed engagement scores.
The platform’s management is hoping to see more users post regularly and publish what they truly want to share without worrying about how their content will be received and how it will rank against popular posts on Instagram.
How will businesses on Instagram be affected?
The way Instagram decided to look out for the mental health of its users is a much-needed act of social responsibility that will hopefully inspire other social media giants.
But over the last few years, the platform has become more than just an outlet for self-expression.
In 2019, over 25 million brands big and small were using Instagram as part of their social media marketing strategies. How will Instagram’s decision to hide likes affect their efforts?
1. Tracking competitors on Instagram will change
Likes are a social media marketing metric that has traditionally been used to measure the success of Instagram content.
Brands will still be able to apply this to their own posts – as we mentioned before, every Instagram account owner will have access to the exact number of likes their posts generate.
But success is relative. Without being able to check in on how activations similar to yours are going on competitors’ accounts, how will you know whether your campaign is actually going well?
See Instagram likes on competitors’ profiles
Wondering how to see hidden likes on Instagram? Easily access the number of Instagram likes for your competitors’ profiles with one simple tool.
Try it for free:
Try NapoleonCat free for 14 days. No credit card required.
2. Assessing Instagram influencers will become more difficult
Engagement is also an important metric that defines the success of Instagram influencers. Brands are willing to invest significant sums into influencer campaigns if they know that the person they work with has a loyal and interactive following.
Without public access to the likes metric, the process of scouting influencers for paid campaigns and negotiating rates will likely become a bit more complicated.
3. No more buying likes
As Instagram became a popularity contest, the desire to collect high numbers of likes got out of hand. Several businesses bypassing Instagram’s terms of service and selling likes popped up, and many personal and business accounts used such services to boost their visible engagement and appear more credible on the platform.
Since likes are going to be less visible on Instagram, fake engagement will no longer serve its questionable purpose, and the shady practice of buying likes is bound to disappear naturally.
Yay!
The solution on how to see Instagram likes again
Instagram is doing what it can to protect its community – and that’s great news. But the platform is not turning its back on businesses in the process, even if the implications discussed above might seem like a burden to marketers.
Here’s the thing: you will still be able to view Instagram likes, just not on Instagram.
While the vanity metric is no longer going to be a concern of the general public, marketers will be able to still access it through specialized social media management tools.
Here’s how to see Instagram likes – tools like NapoleonCat still allow you to view the exact numbers of likes – and other engagements – for any public Business or Creator Account you follow.
You will be able to see the number of Instagram likes for each post, and you’ll be able to set a completely custom time period for your analysis, too.
This means that you can still conduct a proper social media competitive analysis as well as verify whether what influencers tell you about their social performance is accurate.
So, you’ll be able to see the total likes on your Instagram account, as well as on any other public Instagram business profiles.
Reminder: After you connect your Instagram accounts to NapoleonCat, please wait up to 24 hours for the tool to fully sync your Instagram analytics data.
Can’t see the number of likes on Instagram for a particular post? No worries, you’ll also be able to access data for each post:
How to see likes on Instagram for specific posts.And here’s a little video we’ve made to show you how checking Instagram likes with NapoleonCat looks in action:
View Your Instagram Likes in 2022
Wondering how to see likes on Instagram? Use NapoleonCat and check the number of likes for your own accounts and your competitors’ profiles as well, even hidden likes. Try it for free:
Company emailTry NapoleonCat free for 14 days.
No credit card required.
Wrap up
Instagram’s decision to hide likes is rooted in how influential the platform has become for modern culture. And while experts predict the changes will have a positive effect on the platform’s users, the update will also pose some challenges for brands using Instagram as a marketing and sales tool.
Influencer marketing will have to adapt to the new reality – but specialized social media management tools with access to Instagram’s API will allow for a smooth transition.
Stay tuned for more Instagram updates!
Instagram likes – FAQs
Time for a quick summary of the article. Here are the most important facts:
Does Instagram still show likes?
In 2022, Instagram users can choose to either show or hide their likes under specific posts.
Can you still see likes on Instagram?
Yes. Even if you can’t see likes using the native platform, you can still use third-party tools, like NapoleonCat, to check the number of likes under your own and other users’ posts.
How can I see my total likes on Instagram?
You can use NapoleonCat to check the total number of your Instagram likes. You can set a custom time period for your analysis and get more historical data about your likes. You can also generate automatic reports or analyze any other public Instagram accounts that are connected to a Facebook Page.
Did Instagram remove ‘Posts you’ve liked’ insights?
The short answer is no, Instagram did not remove the option of seeing what you’ve liked on Instagram – it’s just located in a different place within the IG app.
Below you can check how to look at your likes on Instagram.
How to see liked posts on Instagram
Wondering how to see posts you’ve liked on Instagram? It’s really easy, but it’s now done in a different way than in the past.
To see your likes on Instagram (from the last 300 days):
- Click on your profile picture in the bottom-right corner
- Click on the three horizontal lines in the upper-right corner
- Click on Your activity -> Interactions -> Likes
And that’s it! You can also sort your likes by dates 🙂
We also recommend you read some more Instagram tips:
- How to Analyze Competitors on Instagram
- How to Track Instagram Follower Growth Over Time
- Understand Instagram Analytics in 2022
- A Complete Guide to Instagram Follower Demographics
- 27 Instagram Hacks You Need to Try in 2022
- Auto-Comments on Instagram: When and How Should You Use Them?
- How I Used Hashtags to Grow my Instagram Organic Reach 20x
- How to Get More Comments on Instagram in 2022
- Why Instagram Hiding Likes Will Make Your Feed Less Awful
How To See Likes On Instagram In 2022
Instagram is well known for its iconic heart button.
However, Instagram has taken its user’s feedback on board and changed the way you see Instagram likes on the platform. In hopes of creating a platform where social media users feel comfortable expressing themselves without the pressure of high engagement, Instagram has publicly hidden the number of post likes.
So, if you’re a social media marketer or influencer relying on seeing how many users have liked your posts, you might be wondering what workarounds exist. Not many users know this feature or how to access it, but we’re here to share how Instagram users can still publicly see likes on your posts and your competitor’s Instagram posts.
Let’s take a closer look at how these changes are being rolled out, how they will affect Instagram marketing, and how to see likes on Instagram regardless of what future changes Instagram rolls out.
Contents
- 1 What is changing with Instagram likes in 2022?
- 1.1 Why did Instagram decide to hide likes?
- 1.
2 Is the like count hidden on all Instagram posts? - 1.3 What does Instagram look like with hidden likes?
- 1.4 How do I hide likes on Instagram?
- 1.5 How do I hide likes on my post that is already published?
- 1.6 How do I turn off likes before publishing my post?
- 2 How do I see likes on Instagram again?
- 3 Are likes still an important metric to be tracking in 2022?
- 3.1 1. Engagement to Instagram follower ratio
- 3.2 2. Instagram follower growth
- 3.3 3. The number of comments
- 3.4 4. Reach & referral traffic
- 3.5 5. Instagram Stories
- 4 What you need to know about likes on Instagram in 2022
Are you wondering, ‘Why can’t I see the number of post likes on Instagram?’.
This change comes down to the fact that Instagram will no longer publicly display the number of likes generated by posts unless the user chooses to make the like count public.
The decision to publicly hide the number of likes is part of the social media platform’s founders’ effort to make Instagram a place where users can focus on the content they share and not on the number of likes they receive. The total like count will only be available to the individual who posted it.
The evolution of likes has changed over the years, and for some, it is hard to keep up. In 2019, the Instagram app trialled removing likes entirely for select users in the US, Canada, Australia, Brazil, Ireland, Italy, Japan, and New Zealand.
Before Instagram publicly hid the number of likes, users could see how many likes a post had generated simply by viewing the image or video in their feed. The decision to hide likes was made to promote a positive, social community. This was first introduced across only a handful of accounts to test the impact of on-platform user experience in 2019 and 2020.
In 2021, Instagram post likes came back in a new form. The like count was displayed differently and showed the posts‘ information beneath the caption with multiple engagements that the image or video has been liked by: “Liked by username and others.
”
Removing the public display of Instagram likes meant other users were no longer shown a like count on posts, making it more difficult to track the performance of competitors’ content.
In 2022, Instagram announced it was giving users a new option to choose whether to hide likes on the platform or unhide likes. Now, users have the ability to keep their like counts public or switch them to private.
Why did Instagram decide to hide likes?Instagram introduced hiding likes publicly as an initiative to create a safer place on the internet. According to Adam Mosseri (Head of Instagram), this platform update was designed to create a more welcoming online community on Instagram. The team hoped this change would inspire users to focus on sharing great content, not worry about the number of likes a particular post gets.
Adam announced the change was being made in an effort to improve the mental health of Instagram users.
Receiving a low number of likes on an Instagram post has been linked to anxiety in younger users.
The idea was to depressurize Instagram, make it less about competition, and give people more space and freedom to create content, connect with a community, and engage with posts that inspire and uplift them.
After two years of testing the impact of removing public post likes, Instagram found that public removal did not depressurize Instagram to the extent they would have liked. As such, Instagram has announced it is giving users a new option in 2022 to choose whether they hide likes on the platform or not.
Is the like count hidden on all Instagram posts?The short answer is – no, not all like counts will be hidden.
When the Instagram features were first updated to hide likes, creators and influencers said that the like count metric was important for sharing value to brand partners and the removal negatively impacted an influencer‘s average engagement rate.
Since influencers‘ Instagram photos play an important role in creating engaging content on the platforms, Instagram has responded by providing more options to users.
This feature is still being rolled out globally but you will now have the option to either publicly hide or display likes on your own posts when publishing your content. How? Simply by accessing your advanced settings on the Instagram app and opting into publicly displaying likes or hiding them when you publish your content.
What does Instagram look like with hidden likes?Our beloved heart button is changing. Instead of seeing the number of likes underneath an Instagram post, something we‘re all very familiar with, you will see one Instagram user who has liked your post followed by text: ‘and others‘.
If you‘re interested in displaying your like count to the online community, then luckily, you will still have the option to do so. This option will be displayed when you select to hide the number of likes on your post publicly.
Here are the current measurements that the Instagram app uses to determine how to display the number of likes:
- Below 100 likes: shown as “others”
- Below 1,000 likes: shown as “hundreds of others”
- Below 100,000 likes: shown as “thousands of others”
- Below 1,000,000 likes: displayed as “hundreds of thousands of others”
Great question. The new hide-like option on the Instagram app allows you to control whether your Instagram followers or ’Instagram stalkers’ can view your like count. This means you have the power to either hide or unhide likes.
This new feature gives Instagram users more control over their platform use. You can now choose to see like counts on other people‘s posts, and you can also hide like counts on your posts. Not for you? No problem, you can also use the original experience of Instagram. This is rolling out across Instagram and Facebook in 2022.
The incentive is to promote a feel-good experience when using the Facebook Meta family of apps and to give the user more control over the experience.
It is important to be aware that even when a user opts to hide their like display, likes do not disappear altogether. The total like count is hidden publicly, but users can still view who has liked a post by clicking on: ’and others’.
As your scroll through your feed, there will be no like count displayed if you have decided to hide likes and view counts on your Instagram feed. If you click on: ‘and others’, you can see who liked your posts and tap through to see the full list of people who engaged with a post. If you have the time, you can also manually count how many users liked the recent post.
How do I hide likes on my post that is already published?Step 1: Navigate to the published post you want to hide Instagram likes.
Step 2: Tap the three dots in the top right corner above your post.
Step 3: Tap Hide Like Count.
Step 4: It’s that easy! Where your like count usually lives, it will now say Liked by [x] and others.
How do I turn off likes before publishing my post?Step 1: Click on your Instagram profile.
Step 2: Tap the menu in the upper right and choose Settings.
Step 3: Hit Privacy.
Step 4: Tap Posts.
Step 5: Hover on the button next to Hide Likes and View Counts. When you are scrolling through your Instagram feed, you will no longer see like counts.
How do I see likes on Instagram again?If you’re a fan of displaying likes publicly on Instagram, regardless of the Instagram app changes, luckily, you still can. Instagram is focused on bringing the joy of posting back to their platform without the negative effect of competitiveness and judgment.
While other Instagram users can hide their likes publicly, you can still view their like count simply by clicking on: ’and others’ on the selected post.
Instagram is changing the way users view likes to bring back the joy of posting to those who were negatively affected by the competitive implications of publicly displayed engagement numbers.
Instagram users haven’t lost the ability to view their likes, it’s easy to find by heading directly to your Instagram insights, or you can use your Sked Social Analytics to gather a report on your engagement.
Are likes still an important metric to be tracking in 2022?Let’s be honest. We all love getting likes and double taps on our Instagram posts. Likes have always been a vanity metric on the Instagram app, and while most users chase the number of likes, it is not always an accurate indication of engaging content.
As the platform focuses on rewarding creative content and building a safer community, there are more important metrics to focus on in 2022. These metrics will help you determine your content’s impact on the platform and assist in analyzing which content or influencers impact your business or brand with engagement.
Here are five metrics to keep an eye on in 2022.
1. Engagement to Instagram follower ratioHow often have you seen an Instagram account with over a million followers and only a couple hundred post likes? Generally, this indicates an unloyal following or perhaps even paid followers that don’t actively engage with content.
You can work out this metric manually by adding the number of interactions with the post divided by the number of Instagram account followers and then multiplying by 100.
2. Instagram follower growthThis metric is always a vital sign that your content is engaging and attracting organic followers. It is also a good sign that your content is relevant and speaks to your target market. You’re on the right track if you’re seeing consistent follower growth (organically, please!).
Comments are a clear indication of a highly engaged follower.
It is clear that a user has engaged with your content when they comment on your post.
A like is easy enough to give, but if a follower goes out of their way to like and comment on your post, it’s a strong indication that this is an organic follower and your content is attracting strong engagement.
4. Reach & referral trafficThe reach metric tells you how many people are seeing your content and how many have viewed your post. It confirms that your hashtag usage is supporting your reach volume. If you have a high reach volume, this indicates that the algorithm likes your content and is delivering it to more people.
And referral traffic is also an important metric, demonstrating how much traffic has been driven directly from your social media account. This metric is the traffic referred directly from your social media posts or bio. This can also be recorded in Google Analytics.
5. Instagram StoriesAnd lastly, Instagram stories – we all love them, and there’s no denying that.
Keep an eye on the number of stories replies, story taps back and forward, story exits, and impressions. Reading this data allows you to determine how engaging your content is and will support more profile traffic if you engage a follower on your Instagram stories.
The Instagram display is ever-changing, but in 2022 Instagram is giving users more control over how their Instagram engagement is publicly displayed.
You have the choice of whether or not your Instagram likes and comment count is displayed publicly. You can even update your Instagram feed to hide or unhide likes if you want to just focus on the content. But nothing is permanent, and it’s essential to remember you can still change your display at any time in your settings if you change your mind about viewing likes in your feed.
Keep in mind in 2022 that there are more important metrics than the number of post likes.
Ready to create a data-driven social media strategy? Start a free trial of Sked Social today and tap into advanced Instagram analytics.
How to view statistics on Instagram and what it means
How did followers come across your account? What posts do they most often save, which ones do they forward to friends, after which ones do they most often decide to call or write? What cities do they live in? How old are they? What days of the week and what time of day are they most active on Instagram?
Statistics Instagram allows you to find out this most valuable information and, thanks to it, work more accurately with your audience and increase sales.
First of all, statistics must be activated
To access statistics, you need to switch your account to a business profile. Click on the menu (horizontal stripes) in the upper right corner, select from the list "Settings" , then "Account" and "Switch to a professional account" .
More on this: "How to create a business account on Instagram."
Statistics will be collected from the moment you switched.
Post statistics
Now under each post we have a sentence "View statistics" . By clicking on it, we see several numbers.
We had information about the number of likes and comments before. But now we also have "airplane" - the number below it shows how many times your publication was sent to direct to other people. And also "flag" - it signals how many times your post has been saved.
"Profile visits - 9» . What do these words and numbers mean? The fact that 9 people who viewed the publication wanted to go to your profile.
Is it good or bad?
It may be different. This could mean that your subscriber thought:
“Wow, what a great post. I really wanted to buy from them. I’ll go see what kind of company this is, maybe I’ll ask them a couple of questions about the product.”
Or vice versa:
“Who wrote such nonsense? When did I manage to subscribe to this? What for? I’ll go look at their profile, maybe I’ll remember why I signed up, if this is not something promising in the future, I’ll unsubscribe as soon as possible.
What is reach on Instagram?
It shows how many people actually saw your post. For some, this figure may be shocking. Did you think that you have 10 thousand subscribers, and statistics show that each of your posts is seen by no more than 1 thousand people? Yes, it happens, and very often. Coverage from 30% to 60% is a good indicator for commercial accounts, 10% -15% is very common.
By "swiping up" (i.e. tapping the stats with your finger and dragging it up the screen), we see more stats.
What does it mean, for example, if you see such data in the "Interesting" section?
"Subscriptions - 2". This entry indicates that two people who saw your post decided to follow your account. That is, they were not subscribers before. How do you know how they came across your post? The answer may be further.
"Scope - 1026" . The post was seen by 1026 people, we have already talked about this.
Curiously, more than half of these people (52%) were not our subscribers. How did they see our post? We will also look for the answer to this question in the following data.
"Impressions - 1597" . This entry means that the post was shown 1597 times. And Reach showed that our post was seen by 1,021 people – a lot less. How can this be? Very simple. The number of impressions is almost always greater than the reach, which means that part of the subscribers saw your post two or more times.
"From the Main - 770" . That is, 770 people saw your post just in their feed. These are your followers.
"From hashtags - 582" . 582 people came across this post thanks to hashtags. Here is a possible answer to the question of how 52% of people who were not our subscribers found our post, and where these two new subscribers came from. All of them came to you by hashtag, and two of them became interested in the account and stayed.
Unfortunately, this cannot be said for sure, we can only guess by comparing the data on hashtags, subscriptions and the number of people reached who were not subscribed to you before.
"From profile - 7" . These seven first came to the main page of your account, and from there they already went to the post. In what cases does this happen? For example, another Instagram account linked to you, people came to your main page, and from there they went to the post. Either the link to Instagram was on your website, or customers saw the name of your account in the office. There may be many options. The main thing is that people first went to the profile, and then they came to this particular publication.
"From Another - 240" . This line tells you the number of people who came to your post from other sources. For example, someone sent them a link to this post in Direct or shared it in another way (in an email, via messengers, on a website), or your post was saved, and then they looked at it again, and this re-view was counted in the line " From the Other.
"
This way we can see the statistics of any post that was published after switching to a business profile.
We also have the opportunity to find out the statistics of the account as a whole.
Account statistics
To see the account statistics, we again need to go to the menu (horizontal bars in the upper right corner) and click on the line "Statistics" .
Here we see tabs "Content" , "Actions" and "Audience" .
Content tab
In this tab, by default, we are shown our posts and stories sorted by reach. First, the most popular - that is, those who received the largest coverage, and then in descending order.
We are also told how many posts and stories we had in total in the last week (45) and how this compares to the previous week (5 more).
We can sort both posts and stories by different parameters and for different periods. By clicking on the button " All ", we get the opportunity to select posts with the most likes - to do this, select the line with the word "Like marks" .
Or the one with the most comments. Or separate those posts, after viewing which readers started calling you - for this you need to select "Calls" . Or the ones that reposted the most.
You can also see the most successful posts by the sum of all these indicators - likes, comments, calls. To do this, select the first line - "Involvement" .
We can also make a selection for different periods - a maximum of 2 years, a minimum of 7 days. And see separately the comparative indicators of photo posts, video posts, carousels.
The same with stories. We can sort them by ostentatious indicators - "reach", "clicks to the site", "calls" and others, and also make a selection for different periods, but the maximum possible period in the case of stories is 14 days.
Action tab
In this tab, you can see how reach, impressions, and other important indicators have varied over the past week - the number of visits to the profile, clicks on the site, clicks on the "Getting Directed" button.
Featured
Featured shows our total reach and impressions for the last week.
We see that the coverage was 3854 people, and it is very much reduced compared to the previous week.
Total impressions - 17698 people, and also a noticeable decrease compared to the previous period.
Also on the graph, we can see which days the coverage was more or less.
And by pointing a finger at this graph, we see specific figures - one and a half thousand coverage on Monday and Wednesday, almost the same on Tuesday, on other days much less.
Interactions
In the "Interaction" block, you can see how many visits to the profile, clicks on the site from the profile, clicks on the button "How to get there".
We are also shown a graph of the distribution of this activity during the week. We see that the most actions were on Wednesday - 57 pieces.
To see specific figures, touch this graph with your finger.
"Audience" tab
In this tab, we can see how the number of your subscribers has changed over the past week, in which cities and countries your subscribers live, how old they are, what time they are most active.
Growth
This tab gives us information about the number of subscribers. In particular, about how many people have unsubscribed from us, how many have subscribed, and what the result is an increase - it can be positive and negative, when after all the subscriptions-unsubscribes, the number of subscribers has decreased.
In our example, 12 unsubscribed, 16 subscribed, the final result is plus 4 subscribers this week.
Just below we see a graph of the number of subscribers. We see a failure on Saturday. We can press our finger on this failure, and we will be shown more detailed information about it. We see that on Saturday, December 7, three people unsubscribed from us and no one signed up.
And if we want to find out what kind of publications led to such a result, we can click on the button "View publications" and we will see just posts and stories for December 7-8 and statistics on them. In this way, you can understand which publications readers do not like.
Although in our case the numbers are too small to speak of conclusions. Rather, they are within the bounds of statistical error.
Top locations
Below we can see information about the cities in which our subscribers live.
As expected, the Moscow children's center, whose account we are considering, has the majority of subscribers from Moscow.
And by clicking on the button "Countries" , we will find out from which countries in what proportion we have subscribers. Also, most are expected from Russia, but there are also from Kazakhstan, the USA, Ukraine and even Brazil.
Age range
In the next section, we can see what age men and women are in our account.
We see that our subscribers are dominated by people aged 25 to 34 years, slightly less women and older men - from 35 to 44 years old.
Interestingly, our account is also followed by schoolchildren under the age of 17 and older people over 65.
Where Instagram has gone!
Gender
Here we are shown that 71% of our subscribers are women, only 29% are men.
Followers
This section is called “Followers” for some reason, although it would be more correct to call it “Followers Activity”, because that is what it shows: at what time of the day and what days of the week your followers are most active on Instagram.
By clicking on the button "Days" , I see that the most intense color is on Monday, Tuesday and Wednesday. So, these days the audience is most active. The palest one is on Saturday, apparently on this day our subscribers take a break from gadgets.
With the button "Clock" you can view the activity by the clock. Expected little activity around 3-6 am, maximum activity around 6 pm.
So, we figured out what Instagram coverage is and why everyone is fighting so hard for it, how to see the place of residence and age of your subscribers, how you can really isolate the most effective publications.
I hope that this article will help you conduct high-quality analytics of your account and, thanks to it, work effectively with your subscribers and earn more.
How to view Instagram statistics 2022
.
Instagram account statistics could only be viewed using third-party services and programs, but now it can be done in your own account and even from a computer to Facebook in Creator Studio. Where is this statistics and how to do it on Android and iPhone?
Instagram statistics for the account as a whole, individual publications and Stories can be viewed for free, but first you need to create a business account or an author account.
👉 How to make a business account on Instagram
How to make statistics on Instagram account
You will get statistics of the photo and the whole account after switching to a business profile or author account . You can do this for free. Previously, it was necessary to link the Facebook page.
But now this can not be done.
But in order to run ads directly in the application, Facebook still has to be linked. To do this, you need to remember your e-mail and password from your Facebook account, as well as create a public page for your business account.
How to view Instagram account statistics
After transferring to a business account or an author account, you will see the inscription “View professional panel” at the top and the “Statistics” button.
If you immediately click the button, then you will immediately go to the Statistics of your Instagram profile.
If you click "View professional panel" - then you can see all the tools for working with a business account / author account. Including there will be a line "all statistics".
The third way to view Instagram statistics - in your account, click the three bars at the top right and select "Statistics"
Instagram account statistics can only be viewed from the current moment.
Everything that happened before, no one will ever know =) Therefore, you will see some intelligible statistics for the entire account within a week, and only new posts will have photo and video statistics.
What do statistics mean and how to use them for promotion on Instagram?
Statistics are needed not only to monitor the progress of the account, but also for potential advertisers who ask for the Reach and Engagement of the account before buying ads. What does Instagram stats mean?
On the main screen, you can select a period from the top - statistics for the last 7 days or 30 days.
Accounts Reached - is the total number of people who saw your posts, Stories and IGTV) in a week, plus a comparison with last week. It differs from Impressions in that here each person (account) is counted only once, even if he watched your posts several times.
Therefore, Reach will always be less than Impressions.
👉 Instagram reach: what is it and how to increase it?
Click on Covered accounts and more detailed statistics will open.
Subscribers and everyone else (by reach) - how many of the audience covered were subscribed to you, and how many were not.
Content type - which content received the most coverage (also broken down by subscribers and unsubscribers)
Here you can also see which posts were the most popular in terms of reach. And if you press the triangle bracket 9 on the right0009 > , then you can filter statistics on Instagram by other indicators (comments, likes, subscriptions, etc.).
Impressions is the total number of content views. One person could watch several times, different content. Therefore, impressions are always more reach.
Actions in the profile are visits to your Instagram account plus clicks on the buttons in the account header (e-mail, store, phone, etc.
).
YOUR AUDIENCE
Return to the first Instagram Insights screen. In the "Your Audience" section, click the triangle bracket on the right > . Statistics on subscriptions and unsubscribes on Instagram will open.
Increase - on this graph you will see the number of subscribers, unsubscribers and total (subscriptions minus unsubscribes).
Below are statistics by location, age and gender.
Peak periods - time (days and hours) when followers were most often on Instagram.
CONTENT YOU POSTED
Return to the first screen of Instagram Statistics. In the "Content you've posted" section, you'll see the number of posts/Stories/IGTV/Promotions in the last 7 or 30 days (depending on the filter on the top left). For each type of content, you can filter by all engagement indicators (impressions/reach/likes (likes)/comments/saves).
This will help you better understand the results of advertising from bloggers or giveaways. But this is only available for profiles with more than 10,000 subscribers. You can wind them up and go to the author’s account, especially if you don’t have enough 1000 subscribers and can’t wait to get new statistics right now. This will not hit the account engagement much. But ideally, of course, you need to grow organically, with the help of advertising from bloggers and targeting.
How to view post statistics on Instagram
To find out the statistics of views (and not only) of each publication - photo or video on Instagram, you need to open the desired post and click "Statistics".
The top line of statistics is the number of likes, comments (👉 Comments on Instagram: how to talk subscribers), transfers to Direct and saves.
Saves - how many times the "save" button was pressed.
Visits to profile - how many times they went to the account from this photo.
Reach - how many people viewed the photo. On average, there should be 30-60% of subscribers. Less - a lot of bots that do not look at posts. More — if you ran an ad, got featured, the post turned out to be very popular, shared, etc. The larger your account, the smaller the reach in % of subscribers. Old followers abandon accounts or lose interest. This is fine. The highest coverage (in % of subscribers) is for accounts with up to 1000 subscribers. To increase your reach, be sure to post regularly, with a content plan. Even according to the coverage statistics on Instagram, you can understand whether you published a post at the right time or not.
If you swipe up on these statistics on Instagram, you can find out even more interesting things about the statistics of the post.
Profile visits - how many people went to your account after seeing this post
Reach - how many people saw your post.
Impressions - how many times your post was viewed. One person can view multiple times, so impressions are always more than reach.
From main page - how many people saw the post in the feed
From "Interesting" - views from the recommended tab, with a magnifying glass. The more, the more likely that the post has become "viral" (it is sent to friends, it appeared in the recommended). Also, a large percentage happens if you promoted a post.
From profile — how many people saw the post by logging into your account
From hashtags — how many came from hashtags
From “other” - all other sources
Instagram Stories statistics
In a personal account, you can only see the total number and accounts of those who saw your Stories. To do this, swipe up from the bottom of any Story on Instagram.
After switching to a business or author account, you will have detailed statistics for each Stories on Instagram.
What does each statistic mean?
INTERACTIONS
Total statistics on the number of reactions to your Stories:
Replies — how many people answered you in Direct on this Story
Clicks on the link — how many times after this Story they went to your account and clicked on the link in the description.
Visits to profile - how many times after this Story they went to your account.
REACH STATISTICS
Here you will see statistics on how many people see your Stories and how they find them:
Accounts covered by this Story (Reach) - the total number of people who saw this Story
Impressions - the number of times this Story was viewed .
Subscriptions — how many subscriptions after this Story.
Navigation = back + scroll forward + jumps to next story + exits
back - number of taps back to your previous story0003
Forward - number of taps forward to view your next Story
Next Story - number of scrolls to the next account's Stories.
Here you can understand whether was interesting or not was History , whether the person wanted to watch your content further or moved to the next account.
Exits — number of exits from the Stories view mode. Again, you can see the statistics of how the Story was able to keep the attention of subscribers.
How to use Instagram account statistics?
Do not draw conclusions after the first week, how to connect free statistics on Instagram. Check how it will change for at least a month. Compare weekdays, weekends and holidays, good/bad weather outside.
Don't be in a hurry to "give it all away" if your coverage dropped in late spring and summer. Previously, no one had such statistics, and people who do not know the general trends in social networks and the Internet are afraid of fluctuations in statistics in their Instagram account. In the fall and after the New Year holidays, there is always an increase, and in the spring and summer there is an outflow.
