How whatsapp make money without ads


How WhatsApp Makes Money For Meta Platforms: 2 Key Ways

  • Education
  • Investing

Updated: Nov. 11, 2022By: Kimberlee Leonard

Table of Сontents

  1. WhatsApp Basics
  2. WhatsApp Business Model
  3. 2 Ways WhatsApp Makes Money
  4. Bottom Line

WhatsApp is a free messenger service that is used by over 2 billion people around the world. Because it’s free for consumers, it begs the question, how does WhatsApp make money? The Meta Platforms subsidiary makes money through WhatsApp for Business and WhatsApp Pay.

oatawa/iStock via Getty Images

WhatsApp Basics

WhatsApp was founded in 2009 by Brian Acton and Jan Koum. It’s a free secured messenger service that allows domestic and international communication among users on a secured network. It’s currently headquartered in Menlo Park, California with Meta Platforms, Inc. (META) as the parent company. Facebook changed their corporate name to Meta Platforms in 2021.

Facebook acquired WhatsApp in 2014, making it the largest subsidiary of the company next to Instagram and Facebook Messenger. WhatsApp does not trade independently.

Tip: As a subsidiary of Meta Platforms, investors would buy META to gain exposure to the business of WhatsApp.

As a messenger service, WhatsApp is robust. Users can send text messages, voice messages, make both voice and video calls, share images and documents, and share one’s location. Essentially, anything a user needs to communicate with another is available via WhatsApp.

Users like the platform because it is free with no ads and offers end-to-end encryption, with the company stating that it is not able to read or capture messages.

WhatsApp Business Model

The product of WhatsApp is simple: a robust personal messaging service. How it makes money is a little different than many others in the arena. WhatsApp started as a 'freemium' service, where users were able to send messages for free for the first year and then renew at an annual $0. 99 fee. They have shifted from this business model and stayed away from in-app advertising. Instead, they make money through WhatsApp for Business and WhatsApp Pay.

There are a number of competitors in the market, all who have different business models for revenue generation. Some of the top competitors are LINE, Kakao, Kik, and Skype.

  • LINE makes money from in-game purchases and other services such as stickers.
  • Kakao generates revenues from advertising.
  • Kik gives users rewards for watching advertisements.
  • Skype is a subscription service for worldwide calling.

Note: Both Acton and Koum have left WhatsApp after disagreements with Facebook over the way the app would be monetized.

2 Ways WhatsApp Makes Money

1. WhatsApp for Businesses

While the service is free for consumers to use, businesses can sign up for WhatsApp for Business to use the platform for sales and support. The WhatsApp Business API is used by major brands such as Netflix, Uber, and Wish. It originally encouraged businesses to use the platform and provide quick responses. WhatsApp would charge businesses for delayed responses. So while the business could respond for free within 24 hours, it would be charged a fee for responses later than that.

The new business API for WhatsApp for Business applies charges based on a messaging tier. The charges are:

  • First 250,000 messages: $0.0085 per message

  • Next 750,000 messages: $0.0083 per message

  • Next 2 million messages: $0.0080 per message

  • Next 3 million messages: $0.0073 per message

  • Next 4 million messages: $0.0065 per message

  • Above 10 million messages: $0.0058 per message

Essentially, the more messages a company sends, the cheaper the rate is.

2. WhatsApp Pay

WhatsApp Pay is a payment feature similar to PayPal. Users can send money to friends, family, and businesses for free. The party receiving the money is charged 3.99% per transaction.

Like other money sending services, this app connects to a linked bank account where the funds are taken from or deposited. This service is currently only available in India and Brazil on specific devices.

Tip: Look for WhatsApp to expand WhatsApp Pay in the near future.

You can’t invest in WhatsApp on its own but you can understand how the messenger giant makes money for its parent company, Facebook. WhatsApp is becoming a larger revenue source as it competes to maintain its market share on secure messenger services.

This article was written by

Kimberlee Leonard

208 Followers

Kimberlee brings professional experience to her writing. She started as a FINRA Series 7 broker and later transitioned her career into owning an insurance agency and preparing taxes.

Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it. I have no business relationship with any company whose stock is mentioned in this article.

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How Does WhatsApp Make Money?

WhatsApp was founded in 2009 by Brian Acton and Jan Koum as an alternative to pricey SMS services. The app allows users to upload their contact book and message anyone who has the app installed, at no cost. It is available for iPhones, Androids, and desktops. If it's free-to-use, how does WhatsApp make money?

Meta (META), formerly Facebook, purchased WhatsApp in February 2014 for $19 billion and according to the 2014 Facebook Form 10-Q, during the nine months preceding Sept 30, 2014, WhatsApp generated revenue of $1.29 million.

In 2018, WhatsApp co-founder and Facebook Inc. director Jan Koum announced his departure from Facebook. Media reports indicate that Koum decided to leave after a disagreement with the company over its use of user data and its desire to allow advertisements on WhatsApp. Koum, along with his co-founder Brian Acton, has long been an advocate for the privacy of WhatsApp users. 

In March 2022, WhatsApp had more than two billion users in 180 countries and was Meta Platforms, Inc.'s (formerly Facebook) second-biggest property, after its namesake app. It surpassed Instagram Facebook Messenger, the third- and fourth-biggest properties. Read on to see how WhatsApp makes money.

Key Takeaways

  • WhatsApp is a mobile app that allows users to message and call each other over the Internet.
  • WhatsApp was founded in 2009 and bought by Meta (formerly Facebook) in 2014 for $19 billion.
  • Meta's second biggest property is now WhatsApp, after its Instagram and Facebook Messenger service.
  • The way WhatsApp used to make money was through a subscription model. It cost $1 to download and then $1 a year going forward.
  • Meta eventually removed the $1 fee and made WhatsApp a free service, with the idea that consumers would communicate with businesses through it and businesses would pick up the cost.
  • Revenue in 2021 for WhatsApp was $8.7 billion.

One Dollar at a Time and Beyond

The short answer used to be $1 at a time. In some countries, the app used to cost about $1 to download; in others, the first year is free, but each subsequent year costs $1; in other words, WhatsApp had a subscription model. At the peak under this model, it had about 700 million users worldwide; yearly revenue could thus be estimated at $700 million per year at that time.

In January 2016, Facebook revealed in a 10-Q filing that because WhatsApp was monetized in "a very limited fashion," it may not be generating meaningful revenue in the long term, hinting that the strategy would change. Shortly after, WhatsApp announced in a blog post that the era of subscriptions had come to an end and the messaging app would now be free to use. 

There are still no ads in the app, however. "Starting this year, we will test tools that allow you to use WhatsApp to communicate with businesses and organizations that you want to hear from," the company wrote at the time. The goal is to have people communicate directly with their banks, airlines, etc. over the app, while the businesses pick up the bill previously paid through subscriptions. 

Though WhatsApp's financial statements aren't public (Meta doesn't break down its revenue by company), Forbes estimated potential revenue to be $27–$29 billion by Q1 of 2022. As of March 2022, WhatsApp had over two billion users.  

WhatsApp Business, the business platform of the messaging app, provides a host of tools for businesses to access company insights and measure metrics, making it an attractive tool for businesses.

Focusing on Growth

WhatsApp is globally popular—the top three countries are: India with 390 million users, 108 million in Brazil, and 75 million in the United States. With SMS apps, growth is exponential; when one person in a social group downloads and advocates using the app, many new users download the app to communicate with the original person. These new users then encourage other members of their other social groups to use the app.

By increasing market penetration, the app becomes indispensable and the user base grows. 

Information from Statista

Is It Really About the Money Though?

Industry insiders have speculated that part of the rationale behind acquiring WhatsApp was for Meta to access user’s behavioral data and personal information.

With location sharing data, 100 billion messages sent per day, and access to users' entire contact lists, Meta has access to a ton of personal information—all uploaded and saved on its servers. While Mark Zuckerberg has previously promised that this data won’t be used to improve consumer targeting in Meta ads, it will be unless the user changes the settings to not share information with Meta.

End-to-End Encryption Controversy

WhatsApp, as well as other messaging providers (including Apple), have been in hot water with governments around the world after it was determined that terrorists used apps to communicate before and during attacks.

Governments and counter-terrorism agencies wanted the companies behind these apps to share the encryption key to gain access to messages sent and received by the terrorists. The companies, however, refused to oblige. This led to WhatsApp's adoption of end-to-end encryption, which prevents anyone, including WhatsApp, except the sender and receiver from gaining access to the data shared on the app.

How Many Users Does WhatsApp Have?

According to industry estimates, WhatsApp has more than 2 billion users worldwide as of 2022.

Is WhatsApp Really Secure and Private?

Yes, WhatsApp messages, including text, images, and other media, are secured through end-to-end encryption. This means that they cannot be intercepted or read during transmission.

Does WhatsApp Make Money?

Yes, WhatsApp generated more than $8.7 billion in revenue in 2021 for its parent company, Meta (formerly Facebook).

The Bottom Line

WhatsApp has become one of the most popular messaging services in the world with only room to grow. Whether you believe that Meta overpaid for WhatsApp or not, the fact is that the app has a growing revenue stream with endless possibilities that will allow it to bring in more revenues over time.

Earn daily income by sending WhatsApp messages

Content:

Facebook video creators can now earn from ads, but WhatsApp does not provide users with direct income opportunities for sharing any creative work or status with people. However, you can implement a few simple procedures if you want to earn on WhatsApp.

People are interested in making money without any investment, and social platforms are a way to achieve this goal.

If you have multiple whatsapp groups and good status viewers, you can earn a lot of money using the popularity of these whatsapp groups and statuses.

Submitting a short URL to a useful article and providing paid work to qualified people is the easiest way to make money indirectly on WhatsApp .

To make $1,000 a month on WhatsApp using WhatsApp messages and statues, you need to do a few things, including:

  • Selling Products: You can sell products by uploading images of products and the price tag shown on these products.
  • Sending promotional codes: this attracts customers in order to increase product sales. If you have won any stores and have a base of people on your list, you can send messages or upload statues to or for your customer using special discount codes that can generate more sales of over $1,000 in a few weeks.
  • Affiliate Marketing: you can join other products by providing links or coupon codes. There is a system where companies use a certain coupon code, if it is used by customers to get a discount, you get paid without any additional fees for buyers.

Here you have more ways to make money if you have a huge audience. Let's read the detailed guide below:

Make money by selling goods on WhatsApp

If you want to make money with whatsapp, then instead of getting money from whatsapp, you can do business either for yourself or for someone else and get huge money.

I have seen people do many things, such as offering services through a whatsapp group or selling household items. Let's take a closer look:

i) Sell to companies and earn:

This is called an affiliate program. There are many companies offering their products and earning commissions. Earnings can be in the millions, and it depends entirely on the frequency of the product and the number of participants it appeals to. Just like in your area, do your own research to find the best product to start an affiliate program and make a good amount of money right from the start.

ii) Find the best home products for sale via whatsapp:

Although you can create your own products or share service details that people need for a quick purpose. Like plumbers and electricians, these are the kind of services that require quick maintenance and if you connect with people on WhatsApp, you are more likely to get a call. When it comes to household items for sale, it again depends on the demand in your area, the needs of the people, and existing competitors.

Read more , read.

➊ Let's say your friends are interested in reading articles on the Internet or browsing the site with the best statuses. What you can do: Simply find such websites and shorten the links with a URL shortener. I also described in this article a walkthrough in much the same way.

➋ Other - very different, but continuous. There are many paid online jobs available on the Internet. Some of them print at home, write from PDF to MS Word, etc. Many companies conduct surveys to get paid. What to do: You have to take the works for yourself from these websites and post them to the whatsapp group. If someone is experienced, he/she will do it for you and you will pay him/her directly from the amount that companies pay you for this work. You usually get between $2 and $10 per page.

You decide how much to keep and how much to give to the people who worked for it.

But this is not the end.

This article describes the easier steps to reach your goal of making $20 to $100 a day.

About income :

It depends on your efforts. How much time you spend on whatsapp by following these steps you earn accordingly.

WhatsApp is a very popular social app at the moment and if you can use it for your commercial purposes, you can easily make huge money from the comfort of your home.

In this article, I will share 100% proven strategies that will surely help you earn a decent income with WhatsApp.

Earn money by sending WhatsApp messages

In short, you just need a WhatsApp account. You can then use several methods to get your job done. Here I am going to talk about a basic affiliate marketing technique that has never been revealed before. Thanks to this, you will also learn other alternative ways to make money with WhatsApp.

So, if you are looking for ways to make money with whatsapp, just read the step by step instructions of the methods below:

1. Earn by sharing your skills on WhatsApp

If you have skills such as web design and app development, this is a great chance to make money on WhatsApp. You can make some good money by sharing your skills through whatsapp messages in pictures. These skills are examples, but are not limited to , there are many types of skills that are in high demand in the market or locality.

* Follow this: just create a business card for your services and send this image to all your whatsapp contacts via messages. So when people need these services, they can easily contact you. It works great when residents know that you are the best fit for the job.

You are more likely to get this contract if they need it. So, if you have such skills, you should use WhatsApp. Just do the work for them and get paid.

2. Send affiliate links to WhatsApp users.

Do you think you need a lot of family and friends in your contact list to do affiliate marketing on Whatsapp? Even this is the most recommended way to make money with whatsapp.

yes. This is right. But not always...

If you have 600-1000 people in your contacts, you can easily do this Affiliate Marketing.

But if you don't have them, I have a great solution for you...

Thus, you can make 4 sales per day, working 2 hours a day. In addition, you can work harder to increase sales. Each sale takes about 30 minutes.

This is a very useful method that you can use for a long time and this method gives better results over time, making you an expert on this system if you stick with it. You just need a little courage.

So, before we start, let's discuss the requirements:

This time you will need the help of your Facebook a/c. Just make friends there, ask for their contact numbers and add them on whatsapp.

Just don't start posting links to them right away. Be patient, talk to them and try to get to know them a little about their interests.

How to send affiliate links? (Best method)

After you talk about the product and they answer three times that you have achieved your goal.

You now need to submit links that explain some of the features of the desired product. Now you need to share the affiliate links with your friends that you have created on Amazon or any other company.

But please shorten these long affiliate links with any URL shortener. You can use goo.gl or any other paid server. Because long URLs in posts look so ugly. So try to send politely, not like a robot.

Just repeat this process every day four times with four different people on whatsapp and you will be able to make good sales per day. It is recommended to do this with several people to increase the chances of your sales.

3. Earn by writing a status on the site

There are many third party websites that pay to write whatsapp status on websites. So, if you want to earn money by writing whatsapp status, you can add it to websites and once it is approved, you will get paid for it.

The best advice for writing a status is to be unique when writing a status and make it a flawless looking design that is attractive and people like - to gain popularity.

Just go to any website that says status app that has "Earn with us" option and make whatsapp status there and once it's approved by admin you will be paid for it.

4. Earn money by uploading whatsapp status.

If you want to make money with your WhatsApp status, another way is available, which is to upload ads from third-party sellers through your WhatsApp status. There is an app where you will be able to sign up for a marketer account where you just have to select an ad and upload that image through your whatsapp status.

Just take a screenshot of the views your whatsapp status generates and upload it to the app, the credit will be added to your account.

This is a 3rd party tool that actually provides ads, but if you have a large number of whatsapp users who check your status regularly, you can switch to direct advertising by contacting local providers and it really works great.

5. Redirecting group members to the page.

This method is recommended if you want to continue using WhatsApp members on your Facebook or Instagram page.

In this method, you just need to manage users to take them to their Facebook or Instagram and thereby add likes or follow places where they can get regular updates on those social media accounts.

If you can get a large number of followers with this method and your pages get a good number of followers then you can advertise on your pages from your direct advertisers and this thing works really well on Instagram and there is a trend towards it. who pays a good amount of money in return.

6. Attract people through whatsapp status.

This business model is designed specifically for residents of the US and Canada, while other users can also try this idea for themselves. If you can attract users through your whatsapp status and your advertisers will get a high number of views through ads.

You can submit a conversion rate report and change the high CPC for ads to your WhatsApp status.

You can run a test with this Whatsapp status for a unique business and prepare a report for it that shows how many clicks and self-managements its Jets use and shows the same report in your dashboard where direct advertisers will be interested in paying a good amount of CPC. to show your ads to your whatsapp status. this method is for direct advertising.

7. Send link to messages

If you have very large targeted members in your whatsapp group, you can send messages to those users directly and provide a business sales click in this message format.

Now the link can be used for different purposes: you can send affiliate links or advertiser direct links. There is a high chance of earning here if you can generate good link sales and get a good CPC in return.

Make sure you list people with the right audience when you send messages. As if you are targeting the wrong audience, there is a chance that you will be marked as spam by users and this method requires a lot of participation, otherwise your hard work will not be so much affected if the message readers ignore your messages and they do not trust you.

8. Invite people from WhatsApp group to Facebook.

Try sending people from the WhatsApp group to Facebook by adding interesting videos and adding a link to your Facebook page at the end. You can send jokes, videos and add links to them, people will be added by their own interest.

If you have more than 100 WhatsApp groups and at least 30% of users get to your Facebook page, then this is more than 6000+ targeted subscribers for free.

This audience is enough to show targeted ads.

9. Attract people from WhatsApp and Facebook to Instagram.

Don't always try to reach people from all social media platforms, but just move your whatsapp members from groups to facebook page and grab their attention from there with video or graphics, you can also redirect them to instagram page to like. there, and once that is done, the game will be completed in the first phase.

Now that you have a large following on Instagram, you can run their advertisers' ads or your own products. In fact, it works more on Instagram than it does on a Facebook page.

However, a Facebook page is useful for bringing people to other social media platforms like Instagram, Twitter, YouTube, etc. If you live in the US or Canada, this method can make you money quickly.

10. Obtaining advertising from local suppliers

If you have a decent amount of followers on your Facebook page or your WhatsApp group, you can ask a local provider to advertise with you and charge a fixed amount for each user click. This lead generation can make you a good amount of money through these ads when you don't have to rely on sales and you just get paid for every click generated by your status or link posts.

11. Promote your own product or course.

If you want to promote any business for yourself, this is a great place where you have a large number of people associated with your whatsapp account. If you have just created your Facebook page for your business, you can share the link in whatsapp group and if you teach someone how to make money online - most people are interested in this time.

I have been observing for months that there are a lot of people who sell their digital marketing courses and make good money from it, and if you have a lot of people and if you can sell your digital products with whatsapp groups for facebook page then you can get a good direct income through this.

12. Submit a link to join another group and get paid by the admins.

Another idea that can make you a good amount of money is simply by promoting other groups to get money from other group admins while also adding your members to other groups.

Just remember not to try to deceive or mislead anyone in this case, be loyal to your members and offer a whole product or any group that can be useful in their lifestyle so that you can earn trust with this, even if you're making money from it.

13. WhatsApp Business for auto reply messages

WhatsApp Business Application is an enhanced WhatsApp Messenger where you can send automatic messages to your members while they are writing to you.

You can automatically send a welcome message, even a price list with product images delivered to their inbox, where they will receive all the information within seconds.

Now if a person tries to get the items in their cart, just add your mobile number to the product so they can contact you and buy the product. This system is not suitable for business and goes to the target audience via WhatsApp if you are trying to sell your personal products.

14. Earn money by sending short links to WhatsApp.

Have you ever heard about earning on short links? Most of us are aware of this. But, if you don't know, let's quickly find out about it. If you have a long URL, you can shorten it and send it to anyone.

When they click on these links, they will first be redirected to a page where they will be shown some advertisements. When they skip this page, it will go to the original link and you will be paid to show those ads. The more links you send to people, the more traffic you can generate to serve ads.

Now let's figure out a few correct ways to send links through WhatsApp messages to get clicks.

Some tips for sending links :

Tip #1: When you send affiliate links, you can send them as short links. You can use any URL Shortener website that pays money per click.

Advice #2: Usually people are interested in health advice, dietary advice, disease management advice. First you have to find some interesting articles on the internet, then collect the URLs of these articles, make some short URLs out of them and send these links to your friends via whatsapp messages. Just give a short description and paste the URL. (For example, "Look how this woman got rid of cancer" - your link here).

Tip #3: This is an opportunity that you can earn from all countries. So, if you can add people from other countries, also if you have friends there. Sharing short links to people in the US and UK through messages can generate more revenue due to the high cost of CPC (Cost Per Click).

Tip #4: is not for everyone, but if you have a blog, you have double the chance of making money. You can also send links to your website by shortening them via posts. If they click on these links, not only do you earn money from the URL shortener website, but you also show them ads on your website when they land on your website.

People are more likely to be interested in these topics and, after seeing them, may click on these links.

Check out a list of some URL shortening websites below:

1. Adf.ly
2. Shorte.st
3. Linkshrink.Net
4. ouo.io
5. Short.am
6. Linkbucks.com You can use any of these websites to shorten a long URL -address and then send it to your friends. When they click on your link, ads will appear on the page, and after skipping that page, they will see the original page. Just use it for a limited time and don't do it all the time. Just send for a reason or people won't click a second time.

15. Get paid for WhatsApp advertising business through messages

If you have at least 500-600 people in your WhatsApp contact list, you can start a WhatsApp paid advertising business. This means that you can promote or advertise someone else's business by messaging people on WhatsApp. It works great in the area.

Simply advertise your campaign on various websites first, describing "what you will do", "how many people you have on your list", and "how much you will charge to promote their business".

Example: Let's say someone in your area has started a new business and wants to expand their business quickly. So if you have 1000 locals on your whatsapp list, you can ask them for some money to share their business and the services they provide through messages to all the people who are in whatsapp contacts.

This will be handy for any new local business and they will most likely be interested in giving you a deal to advertise their business. This is a very simple and easy way to earn real money with whatsapp.

Just use these methods daily to make money online with whatsapp. If you have downloaded WhatsApp, you should use it, and if you have certain skills, it can become a source of constant income if you have a lot of contacts in your phone book list.

how to earn in whatsapp?

By Milena Anderson Reading 4 min. Views 21

Short answer

  1. There are several ways to make money on WhatsApp.
  2. One way is to create a group and offer services such as tutoring, translation or consulting.
  3. Another way is to sell products or services through WhatsApp groups or individuals. Messages.
  4. Finally, you can also use WhatsApp to drive traffic to your website or blog.

How does WhatsApp make money? | Whatsapp's secret business model | Druv Rati

How to make money on WhatsApp || Earnings in WhatsApp

Is it possible to receive money in WhatsApp?

Yes, you can receive money on WhatsApp. The application has a built-in payment system that allows you to send and receive money from your contacts. To use the payment system, you must first set up a WhatsApp Pay account.

How do you send money on WhatsApp?

There are several ways to send money on WhatsApp. One way is to use the app's built-in payment system. To do this, open a chat with the person you want to send money to and tap the $ icon. Then enter the amount you want to send and click "Submit".
Another way to send money to WhatsApp is to use a third party payment service such as PayPal or Venmo.

Is it safe to pay with WhatsApp?

Yes, WhatsApp payment is secure. The app uses end-to-end encryption to protect your payment information so only you and the person you're sending money to can see it.

Do you have to pay for whatsapp 2021?

Yes, you can receive money on WhatsApp. The application has a built-in payment system that allows you to send and receive money from your contacts. To use the payment system, you must first set up a WhatsApp Pay account.

How does WhatsApp make money in 2021?

WhatsApp makes money by charging users subscription fees.

What will happen to WhatsApp in 2021?

WhatsApp is likely to remain a popular messaging app in 2021. However, it may face competition from newer messaging apps that will be launched by then.

Why is WhatsApp asking for payment?

WhatsApp is a free messaging app used by millions of people around the world. However, the company recently announced that it will start charging users to keep using the app. The reason for this change is that WhatsApp is costing the company a lot of money, and it currently doesn't generate enough revenue to cover those costs. By charging users a fee, the company can generate the revenue needed to keep the application running.

Does WhatsApp need a credit card?

No, WhatsApp does not require a credit card. The application is free to download and use and does not require a subscription.

How to download WhatsApp for free on iPhone?

There are several ways to do this. One is to create a new Apple ID and use it to download the app. Another option is to find a friend who has an iPhone and ask them to share their App Store account with you.

How to download WhatsApp on your iPhone?

To download WhatsApp on your iPhone, open the App Store and search for “WhatsApp”. Once you find it, click the "Get" button to install it.

Will WhatsApp stop working on November 1, 2021?

There is no definitive answer to this question as WhatsApp has not announced any plans to end the service.


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