How to zoom out on instagram story

How To Use These New Features

Zoom and Stories are two of the Instagram’s new features recently announced. We go into detail on what they are and how to make full use of them

On 31st August 2016, Instagram announced a new feature called “Zoom”. Earlier in August they also announced a new feature called “Stories“.

These are some pretty massive updates – people have been waiting for Zoom forever, and Instagram killed Vine with their inclusion of short videos. Are they going to kill Snapchat now as well?

These updates are huge for your store and deserve some attention. This post comes in three parts (you can click them to skip to that section):

What Zoom and Stories do
How to actually use them
How to use them to benefit your eCommerce store

What Zoom and Stories Do

First, we’ll start with the new Zoom feature.

It does exactly as you might imagine – you’re now able to zoom in on photos. Many Instagram users (myself included) have been frustrated with the lack of such a simple and wide-spread feature, and Instagram finally caught up with the times.

Next, the more exciting update – Stories.

The Instagram Stories update is an almost exact replica of Snapchat. Basically, you’re now able to take quick snapshots and up to 15-second videos and post them to your Instagram story, where they will stay for up to 24 hours.

The difference between a story and a regular photo or video upload? Users can’t like or comment, and they aren’t permanent unless you save them to your profile. You’re also not limited to how many you can post – which potentially means more customer engagement.

How to Use Zoom

Well, just upload your photos like normal. It works by the users simply pinching the screen to zoom in, just like you would in a mobile web browser. Just be sure to use only large, high-quality images. But you knew that already, right?

Note: Instagram caps pictures at around 1080 pixels wide, so be sure to take full advantage and use every last pixel available to you. Otherwise, when users zoom in, your photo may become blurry.

How to Use Instagram Stories

If you’re going to start using this feature, you need to know how it works, right? Here’s how to add your own photos and videos to your story, and view other people’s stories.

1. First, tap the camera symbol in the upper left corner

via Instagram

2. Then, take a photo by tapping the round button in the video; or, take a video by holding it

via Instagram

3. Use one of the three pen tools at the top of the screen to doodle, swipe right to select a filter, add a sticker or simply write a caption.

via Instagram

Pro Tip: You’re able to select more than the default colors at the bottom. Press and hold on them to open a color selector.

4. When you’re ready, tap the checkmark icon to share your story!

Your story will appear at the top of your friend’s feeds. You can also see it from your profile page by tapping your profile picture.

via Instagram

Once it’s live, you can save your photos and videos by tapping the three dots and pressing save – they will save to your profile for anyone to view.

How to use Zoom on Instagram Stories

You can zoom in/out while clicking a picture for Instagram Stories by pinching the screen in ‘Normal’ mode. For recording an Insta Story video in zoom in/out mode, press the record button and slide the same finger up/down to zoom in/out. Or, to make things easier, you can use Hands-Free mode! With Hands-Free mode, you can feel free to zoom in and out by pinching the screen throughout the video, as it will continue to record without you keeping your finger glued to the record button.

6. See who viewed your story by swiping up from the bottom of the screen while watching it

Probably the most important part of Instagram stories for business is the analytics.

via Instagram

Pro Tip: You can keep your stories private by going to your profile and selecting the “Settings” icon in the upper right. You can choose who can view your stories and reply to your messages.

How to Use These Features for Your eCommerce Store

Now you know what they do and how to use them. As you know, Instagram is a great way to make some extra money for your business. So how can you use these new features to give your eCommerce store an edge?

Keep reading.

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Using Zoom for eCommerce

Some photos, like landscapes and beautiful beaches, might entice your viewers to use Zoom naturally to take in all the details. But how can you use Zoom to benefit your business?

Businesses are using photo zoom to make big reveals, show off their hometowns, create contests, and connect with their followers.

Here are five examples of businesses capitalizing on Zoom:

1. Primark

via HonestDot

My first example, Primark, is an online clothing retailer. They made excellent use of the zoom feature by showcasing their latest product line. Their followers could zoom in on each item to see it up close.

2. Bud Light

via HonestDot

This one’s fun! Bud Light used Instagram’s new feature to reveal their new flavor. They also used some clever copywriting in their caption: “Our new flavor is just a pinch away.”

3. BMW España

via HonestDot

BMW uploaded a photo of someone driving their new M4 model. Taking advantage of the feature, they wrote “How fast is our #BMWM4 going through the circuit? #Zoom to guess.”

4. Reyka Vodka

via HonestDot

Reyka Vodka from Iceland used zoom to celebrate its countries famous landmarks. They created a miniature map of the island with images of the landmarks and one of its bottles of vodka. To get people to zoom in, they used the emoji and #instazoom.

5. MorningStar Farms

via HonestDot

This is one of my favorite examples because MorningStar Farms used the zoom feature in combination with video. You can zoom in to watch a short video of a seed growing into a plant. The caption is, “Zoom in to see how a something small can make a big impact. Like this small seed.”

Pro Tip: Use these new features in combination with an Instagram contest to really make the most of them!

Using Stories for eCommerce

If you’ve been following Snapchat at all, you’ve probably seen dozens of articles saying things like “Snapchat is the new big thing for marketers”. It’s gotten pretty big, pretty quickly.

Now imagine something like Snapchat, with all its features and marketing capabilities, and combine it with Instagram’s 1 billion users. This will be a big win…

…if you can do it right.

Like Snapchat, Instagram Stories isn’t very cut and dry. After all, it’s not built for businesses, it’s built for consumers. It should be used not to push promotions or talk about yourself more, but to engage with your customers and show them who you are behind the scenes.

Not sure how to use Stories to its full potential? Here are four ways to make the most of this Instagram feature for your business.

1.

Tease and Build Excitement

Being an eCommerce store, there are probably times when you’re about to launch a new product, right? Well, you can use stories to show teasers of your new stuff and build excitement for its launch.

J. Crew used their story to reveal a sale on their sunglasses, the day before it happened:

Source: https://www.ecwid.com/how-to-use-instagram-stories-to-promote-your-business.html

2. Inspire

Your Instagram shouldn’t just promote your own things. It should also share inspirational moments and pictures to bring your viewers closer to your brand.

AFAR media, a travel media brand, uses their Instagram to showcase beautiful, inspirational travel photos.

3. Give Viewer’s an Exclusive “Behind-the-Scenes” Look

Most business interactions are seemingly “perfect”, in the sense that they only allow the best pictures, videos, and status updates to be published. Stories gives you a way to show your fans the imperfect reality that goes into running a small business.

Here’s an example by Mercedes-Benz. Of course, this is far more “perfect” than the typical small business would be shooting, but it gives you an idea of what I mean.

Source: https://www.ecwid.com/how-to-use-instagram-stories-to-promote-your-business.html

4. Have Fun and Be Engaging!

Social media isn’t about marketing. It’s about real people connecting with other real people, and getting them to keep coming back. The whole point is to be social – so why not have some fun with it?

Note: This is also true for those of you marketing to businesses. Instagram is great for B2B companies who want to engage the people within those companies.

Taco Bell has been known to have a lot of fun with their social media accounts. In particular, they love Snapchat. As you know, Instagram Stories is very similar to Snapchat, so take a page from their book and have fun with your stories!

via Adweek

5. Sometimes You Just Have to Promote

At the end of the day, you’re still a business trying to make money. There’s no harm in a little self-promotion mixed in with all the other tactics.

Starbucks is known for their self-promoting Snapchat stories. Maybe it’s because their followers really love coffee, but it works for them. It can work for you too, as long as you do it in a fun and engaging way.

Source: https://www.ecwid.com/how-to-use-instagram-stories-to-promote-your-business.html

How are you using Instagram’s new features?

Now you can add these features to your Instagram tool list.

Looking for more tips and tricks about how to market your brand using Instagram? Check out our complete marketing guide for all the best strategies to take your eCommerce to the next level.

How to Zoom in/Out in Instagram Stories[2021]

Shanoon Cox

Aug 30, 2022• Proven solutions

Being an avid Instagram user, one needs to know the best tricks to create attractive and funny photos and videos. Learning how to zoom in Instagram Stories will add so much drama and oomph to your boring and not so appealing videos.

Boomerang is not the only sensational feature from Instagram. The 'Superzoom' camera format for Instagram Stories is creating more weaves nowadays. You can zoom in on the videos with interesting sound effects, without much effort. All you have to do is tap the record button for 3-seconds or longer and you are done.

Here, in this article, we are going to introduce various methods of zooming in/out on Instagram Stories. Stay tuned to know.

Part 1: 4 Ways to Zoom in/out on Instagram Stories
Part 2: Edit Instagram Videos with Excellent Video Editor

How to zoom in/out in Instagram Stories

1. Normal Mode:

You can zoom in/out while clicking a picture for Instagram Stories, by pinching the screen in 'Normal' mode. For recording an Insta Story video in zoom in/out mode, press the record button and slide the same finger up/down to zoom in/out.

Image resource: later.com

Note: Make sure to hold your finger on the record button while zooming in/out, else the recording will stop.

2. Rewind Mode

Image resource: techjunkie.com

We know a video in 'Rewind' mode is pretty cute and funny, as the chain of events occurs in the reverse order. So, to zoom in/out while shooting one such video in 'Rewind' mode, you need to press the record button and then swipe up/down your finger, just like in the 'Normal' mode. Here also, if you remove your finger, the recording will stop. Master how to zoom in Instagram Stories, while recording in 'Rewind' mode.

3. Boomerang

Image resource: metro.com

Shooting a video in 'Boomerang' is exciting while creating Instagram Stories. We will explain to you how to zoom in/out Instagram Stories in 'Superzoom' mode in Boomerang. Press your record button longer and slide your finger up/down to zoom in/out, while recording the video for your Insta Stories. As long as you hold the button, the recording continues until it reaches the maximum duration.

4. Hands-Free Mode

Image resource: later.com

There are two-options while you want to zoom in/out using the 'Hands-Free' mode. You can pinch the screen and zoom in or out prior to recording the video. Now, tap the record button, the video will be automatically recorded after a few seconds. Remember! You are using the 'Hands-Free' mode, so no holding the record button. The second method is similar to the previous methods of zooming in/out videos for Instagram Stories. Tap the record button and wait till the point where you want to zoom in/out. At that very point, hold the record button and slide your finger up/down to zoom in/out the video. This is how to zoom in/out Instagram Stories using 'Hands-Free' mode.

Be it a 'Boomerang', 'Rewind', 'Hands-Free', or 'Normal' mode video, learning how to zoom in Instagram Stories is sure to make your stories cool and funky.

Edit Instagram Videos with Wondershare Filmora

Editing Instagram videos is not difficult at all as long as you installed a powerful yet easy-to-use video editing tool. Luckily, Wondershare Filmora is one of them because you can custom your videos with Filmora according to your needs even if you didn't take any training.

Final Verdict

We know that you have got a fair idea about using the various Instagram filters to create the most happening Instagram Stories and put your friends in awe. We are sure that the methods mentioned above have made you learn capturing videos in zoom in a quick and easy way. But, it's up to you to decide the best speed while capturing and customizing the video content to make it stand out.

Understanding not only how to zoom in Instagram Stories, but also knowing how to edit it with the right background music will make them more appealing. You need to be a little careful while shooting videos in zoom as the video resolution gets affected and turns shaky. Never mind, beyond all the little restraints, Instagram Stories are the coolest stuff to experiment with, while you curate interesting videos.

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How to zoom in/zoom out on Instagram Stories(2021)

Maria Matveeva

Oct 14, 2022• Proven Solutions

Being an avid Instagram user, a person should know the best tricks to create attractive and funny photos and videos. Learning how to zoom in on Instagram Stories will add so much drama and umf to your boring and not very attractive videos.

Boomerang isn't Instagram's only sensational feature. The "Superzoom" camera format for Instagram Stories is currently creating more and more interweaving. You can zoom video with interesting sound effects effortlessly. All you have to do is press the record button for 3 seconds or longer and you are done.

Here in this article, we are going to introduce different methods to zoom in/zoom out in Instagram Stories. Stay tuned to know.

Part 1: 4 ways to zoom in/out on Instagram Stories
Part 2: Edit Instagram Videos with Excellent Video Editor