Research suggests you have just seven seconds to make a first impression — and it can be even shorter online.
The secret sauce? A good Instagram bio.
Whether it's incorporating relevant keywords or using a free link in bio tool, we're breaking down our top Instagram bio tips to level-up your profile.
Your Instagram bio is the section below your profile picture that gives users a sneak peek into the content on your feed.
This space includes:
And because your bio is typically the first point of contact for new visitors, it’s got everything you need to describe who you are and what you do, right off the bat.
What Makes a Good Instagram Bio?A good Instagram bio can make all the difference between a visitor hitting follow, or tapping away.
It’s short, informative, and gives potential followers a well-rounded idea of what they can expect from your content.
How can you achieve it? Our top tips for the perfect Instagram bio await, below.
FYI: You can create a clickable version of your Instagram feed with Linkin.bio by Later. Sign up today to level-up your Instagram bio:
10 Tips for the Perfect Instagram BioWhen done right, your Instagram bio can catapult your growth on the platform. Here are 10 ways to make those 150 characters count:
Keep It Short & Sweet
Include Relevant Keywords
Use a Link in Bio Tool
Show Your Personality
Include a Call-to-action
Add Your Contact Info
Add Your Branded Hashtag
Use Emojis Sparingly
Use Instagram Stories Highlights
Update Your Bio Regularly
Brief, yet captivating is the golden standard for a good Instagram bio.
This makes long phrases and emoji overload a huge no-no.
Instead, stick to short, easy-to-read phrases that get the point across quickly.
Aka, don’t overcomplicate it — for the most part, your content speaks for itself.
#2: Include Relevant KeywordsICYMI: a strong Instagram SEO strategy is one of the best ways to increase your reach on the platform.
And while this mainly involves the captions you write — your account’s name and bio can play a role too.
So, take a moment to brainstorm keywords your target audience may search for on Instagram, and pop them into your name field.
See how Aley Arion uses the keywords “content creator” and "writer" to boost her account’s discovery:
Now, if someone searches any of these keywords, Aley has a better chance of popping up as a result.
Want more tips for increasing your reach on Instagram with relevant keywords? Check out this blog post: Instagram SEO: 5 Ways to Increase Your Discoverability.
With the ability to add only one external link to your Instagram bio, how do you narrow it down?
Hint: you don’t have to.
With Linkin.bio by Later, you can create a landing page with button links and a clickable version of your Instagram feed:
This makes it easy to direct followers to specific web pages referenced in your posts, your other social accounts, a product page — you name it.
A streamlined experience for your audience without having to frequently update the URL in your Instagram bio? Talk about a win-win.
Ready to optimize your Instagram bio with Later's Linkin.bio tool? Sign up and get started today:
#4: Show Your PersonalityAfter all, your Instagram bio is all about you or your brand — so don’t shy away from sharing your story and giving a peek into your personality.
Use this space to speak directly to your target audience and highlight your skills, background, or a common phrase you use.
This way, potential followers will immediately understand what you’re all about.
See how Alexandra Nikolajev introduces herself in four short lines:
#5: Include a Call-to-actionA good Instagram bio will drive followers to perform an action — whether it's participating in a survey or listening to your latest podcast episode.
And that means including an effective call-to-action (CTA).
Just remember the golden rule: be clear and specific.
For example, Girlboss invites followers to subscribe to their newsletter, Girlboss Daily in a simple one-liner:
And to encourage even more profile clicks, make use of Action Buttons.
Depending on your account, you can include: Order food, Book now, Get quote, Reserve, View shop, or Learn more.
Simple: ask and you shall receive.
#6: Add Your Contact InfoWith an Instagram Business profile, you unlock the ability to add contact information to your Instagram bio.
This includes your email address, phone number, and brick-and-mortar address — no additional character count required.
Rug tufting business Fuzzy Lab and marketing community Pretty Little Marketer both have contact information available for new visitors and their followers:
The takeaway? Make it easy for a visitor or follower to reach out with the click of a button.
P.S. Did you know that Later is an official Instagram partner? Sign up today to start planning and scheduling your content in advance:
#7: Add Your Branded HashtagAnother tip for a good Instagram bio? Two words: clickable hashtags.
Whether you’re promoting an Instagram contest or a UGC (user-generated content) campaign, including a clickable branded hashtag in your Instagram bio is a huge engagement tactic.
See how clothing brand NOIZE encourages UGC with their branded hashtag:
Now, the brand has a dedicated space of organic customer content that they can engage with, repost, and (by request) repurpose.
NOTE: While a branded hashtag can help you spotlight and collect UGC, placing hashtags in your Instagram bio doesn’t make your profile discoverable via hashtag search.
#8: Use Emojis SparinglyA splash of color (or emojis) is a great way to add some personality into your Instagram bio — but don’t overdo it.
Why? It has the potential to affect the accessibility of your content for those with visual impairments.
So, it’s best to keep things short and sweet.
Use emojis sparingly to highlight any CTAs (call-to-actions) or to add some pizzazz to your bio, like Later:
Salute emoji. 🫡
#9: Use Instagram Stories HighlightsInstagram Stories Highlights are perfect for sharing FAQs, roundups, and community spotlights.
They also have the potential to make your Instagram bio more appealing and click-worthy.
Think: product launches, booking info, and anything else worth the 24-hour shelf life extension.
And if you want to add a little spice, you can create a set of on-brand covers to ensure a consistent look and feel.
Nail artist Christina uses Stories Highlights to organize appointment availabilities, price lists, art inspo, and more:
In other words: timely, clean Instagram Stories Highlights = boosted Instagram bio views + a stronger brand aesthetic on your profile.
TIP: To create your own Instagram Stories Highlights covers, read this Later blog: How to Create Instagram Stories Highlights Covers (+ Free Icons!).
#10: Update Your Bio RegularlyAn up-to-date Instagram bio gives viewers the most current info about you and your happenings.
On the flip side, an outdated bio can be misleading and result in the loss of potential followers.
So, if you haven’t updated your Instagram bio in a while, this is a sign (or 10) to give it a refresh.
Bonus: Free Instagram Bio Planning WorksheetA good Instagram bio is your ticket to a boost in reach, trust, and a loyal following.
And while there’s a lot to remember to get it right, we’ve got you covered with these top tips (+ a free Instagram Bio planning worksheet to guide the way).
Ready to make a lasting impression with your Instagram bio? Download Later’s free Instagram Bio Planning Worksheet to level-up your bio today.
As far as history goes, we’re living in charmed times — but Shakespeare never had to write an Instagram bio (and let’s face it, the man wasn’t known for being concise). Typing those fateful words into your profile is stressful, and for good reason: your Instagram bio is often the first place other users will look when they’re deciding whether or not to follow you.
Here’s everything you need to know about Instagram bios, and how to write one worthy of a three-act play. Wherefore art thou bio?
What is an Instagram bio?
What makes a good bio for Instagram?
10 Instagram bio ideas
13 Instagram bio tricks you may not know about
Instagram bio templates
Bonus: Unlock 28 inspiring social media bio templates to create your own in seconds and stand out from the crowd.
A bio on Instagram is a description of your account that can be up to 150 characters long and sits at the very top of your profile page, next to your profile picture. It’s a snapshot of your Instagram account and a quick way to show users who you are and what you’re about.
Because of the limited character count, an Instagram bio needs to be concise, easy to read and informative… but don’t be afraid to have fun with it. Emojis and jokes are fair game, even for professionals using the platform. After reading your bio, people should understand what you do and why they should follow you.
A good Instagram bio is a bio that users can’t resist interacting with, whether it’s by slamming that “follow” button, scrolling through (and liking and commenting on) your content, watching your story highlights or sending your Instagram profile to friends. The best Instagram bios are short and sweet, and genuinely convey your personality as a creator or brand.
For more details, watch our video on making the PERFECT Instagram bio:
When you’re dreaming up your bio, try asking yourself these questions — especially if you’re using Instagram for business:
On that last point: All good marketing materials should include a clear and compelling call to action. Good Insta bios are no exception.
Give visitors clear direction if you want them to click the link in your bio, follow your account or take a different specific action.
You might want to add a link to your bio to send people to a page where they can buy your products, or you might have a different conversion goal in mind. Maybe you want people to Like your Facebook page, follow you on TikTok or sign up for your newsletter.
If your goal is to build an Instagram following, your call to action might be simply to ask visitors to press that follow button, or to share their photos with a branded hashtag.
If you’re feeling a little stuck, no fear — there are literally 1.22 billion Instagram users you can get inspiration from. Here are a few bio ideas for Instagram to get you started.
Unfortunately, there’s nothing less funny than trying to be funny. The key to a comedic Instagram bio is keeping honest, like this one from a drink brand.
Source: @innocent
Playing to your audience — and embracing how they see your brand — is another way to get laughs.
Source: @buglesmemes
And when all else fails, being quippy and somewhat vague is also a good source of comedy. If chaos is your brand, embrace it.
Source: @fayedunaway
Using Instagram bio quotes can be a great way to express an idea or create a feeling of connection.
You could use a saying, a line from a poem or song, or any phrase that will mean something to potential followers. Just make sure to give credit where credit is due if you use someone else’s words.
The Quotations Page is a good place to start your search for good Instagram bio quotes.
Here are 15 quote ideas you can copy and paste directly into your Instagram bio.
Creative Instagram biosA bio may only be 150 characters, but that’s more than enough to stretch that creative muscle. During the launch of Netflix’s Heartstopper, the company changed their bio to an invite for the main actors to start a band.
Source: @netflix
This bio from Crocs is so creative, it takes a second to understand — we’ll let you read it before spoiling.
Source: @crocs
Did you get it? It’s “If you ain’t Croc-ing, you ain’t rocking.”
If you can’t make up your mind, do it all. Insta-famous Italian greyhound Tika has emojis, a quote from Lizzo, “Fashion Model” and “Gay Icon” status, and a link to her book in her bio. Impressive (but not as impressive as a dog writing a book).
Source: @tikatheiggy
“All your friends are so cool, you go out every night” — Olivia Rodrigo. Who is pretty cool herself: this short, informative and rhyming bio says it all.
Source: @oliviarodrigo
Another way to up the cool factor: commit an ultimate branding faux pas and don’t introduce yourself in an easily identifiable way. For example, most folks would identify Serena Williams as a tennis superstar. In her Instagram bio, she’s simply “Olympia’s mom.” It feels very true to her, and that’s cool.
Source: @serenawilliams
There’s a pattern here — ”cool” and “short” go hand-in-hand. If you want a cool bio for Instagram, being too wordy won’t help. If that’s what you’re going for, try and be as concise as possible. Like Lizzo.
Source: @lizzobeeating
Speaking of short — if you don’t need 150 characters, don’t use them. Dating app Bumble’s bio simply prompts folks to make the first move.
Source: @bumble
Fewer words makes the words you do use more powerful, and really makes a statement.
Source: @bobthedragqueen
Or, you can go in a totally opposite direction and write a short bio that few, if any, will understand.
You do you.
Source: @kirstentitus
A clever Instagram bio will score a chuckle (and hopefully a follow) from users. Stay self aware and lighthearted, and the cleverness will come. Old Spice’s bio is a play on the bizarre masculinity that’s present in men’s deodorant branding.
Source: @oldspice
Tiffany Haddish hypes herself, but stays humble in her Instagram bio.
Source: @tiffanyhaddish
And sometimes, the cleverest route is the simplest: in a world of people trying to be as cool as possible, artist Allie Brosh just tells it like it is, and really stands out.
Source: @allie_brosh
Emojis are like cheating (the good kind). When words fail, emojis are there. Designers Josh and Matt describe their relationship, career, home base and pets all in a single line of emojis.
Source: @joshandmattdesign
You can also use emojis like bullet points for a super-aesthetic look.
Source: @oliveandbeanphoto
Or, go with the classic (if it ain’t broke, don’t fix it) and substitute emojis for the words they represent — hearts for love, etc.
Source: @pickle.the.pig
If you’re using Instagram for business, a bio can be a great place to introduce yourself (more and more folks are using social media to research brands). Kraft peanut butter has a great example of a succinct bio that describes their company.
Source: @kraftpeanutbutter_ca
Businesses can also use their bio to describe their brand ethos, and what makes them different from others in the industry.
Source: @ocin
If you’re doing affiliate marketing or partnering with other businesses, a bio is a good place to put discount codes or promotions related to those affiliations.
Source: @phillychinchilly
Your link in bio is a rich place for users to gain more resources and information about your brand.
Make sure your audience sees it by pointing to it. Yeah, we mean literally. Clothing brand Free Label uses their bio to identify what the link is (in this case, a path to their latest launch).
Source: @free.label
In a similar fashion, artist Zoe Si uses her bio to point to her latest book, which is accessible through her link in bio.
Source: @zoesees
Sometimes, you just want the facts. Having the answer to your most frequently asked questions — in the example below, that’s probably “When are you open?” — can pay off. It might not be fun, but it’s simple and clear.
Source: superflux.cabana
Hungry for more? We got you. Here are some tips to make sure you have the best bio for Instagram.
Technically, you can only use one “font” in your Instagram bio. But there are tools out there that will help you create the look of a custom font by mapping your text to existing special characters.
Here’s an example of what Hootsuite writer Christine’s bio looks like in a few different fonts, as created using the tool Instagram Fonts.
That third one is a little bonkers, but you could pick and choose a few words to incorporate strategically for visual appeal. In general, it’s a good idea to use this trick sparingly, for emphasis, rather than dressing your entire bio up in fancy fonts.
Once you find a font style you like, just copy and paste it into your Instagram bio.
We’ve already talked about using emojis. But you can also go old-school and use special text symbols to break ★ up ★ your ★ bio. (Remember Wingdings and Webdings? How very 1990s.)
This trick uses the same principle as the tip above, but instead of using symbols to create the look of a custom font, you can use them as retro emojis or unique bullet points:
Source: @blogger
The easiest way to find your special character is to open a new Google Doc, then click Insert and choose Special characters.
You can scroll through the available options, search by keyword, or even draw a shape to find a similar character. Then, just copy and paste into your Instagram bio.
This is particularly useful for businesses: customers will want to know who (and where) they’re buying from. Marking your location can also help your brand be more searchable.
When you add your address to your Instagram business profile, it also appears below your bio but does not use up any of your bio character count. This is another great way to free up space for more compelling bio information. Be warned, your address only shows up on mobile.
Source: @pourhouse
Business profiles can include contact information in the form of buttons that allow people to phone you, email you, or get directions to your business directly from Instagram. This is another one that only shows up on mobile.
Source: @midnightpaloma
Add a call to action buttonAnother mobile-only feature: You can encourage people to take action straight from your Instagram bio with CTA buttons. These allow your followers to take direct actions like ordering food from your restaurant, or buying tickets for your event.
Source: @maenamrestaurant
You’ll find these options under Action Buttons when editing your business profile.
You get one clickable link in your Instagram bio. Since you can’t use clickable links in Instagram feed posts (unless you’re using Instagram ads or Instagram Shopping), your bio link is valuable real estate.
You can change the URL as often as you like. You might want to link to your newest or most important content (like your latest blog post or video), a special campaign, or a landing page specifically for visitors coming from Instagram.
You can also use Instagram tools like Hootbio to set up a mobile landing page with multiple links.
That way, you don’t have to keep updating the link in your Instagram bio, which can lead to outdated “link in bio” statements on older posts.
To get started with Hootbio, sign in to your Hootsuite account and navigate to the Create section of the dashboard. There, select Hootbio from the menu.
Note: Hootbio is available to Team, Business, and Enterprise plan Hootsuite users. If you are a Professional plan user, upgrade now to access this feature.
To build your Hootbio page, start with basic profile information:
This is where you create a URL for your link in bio page. We will let you know if a URL has already been claimed by someone else.Then, add your links. Every link has to include a URL and text that will be displayed on the button. You can also add images to links, but this feature is optional.
To change the order of links on your page, simply drag and drop them using the triple bar icon.
When you’re done, click Update in the top right corner of the page.
Try for free
You can also direct followers to your other social accounts — or your email inbox — using dedicated buttons.
Head to the Social section of the menu to set up links for Instagram, TikTok, Facebook, Twitter, YouTube, LinkedIn, Messenger, and email.
To save your changes, click Update in the top right corner of the dashboard.
In the Design section, you can customize the design of your Hootbio page.
Pick one of the recommended color themes, or customize your font, button, and background colors to make the page truly yours.
When you’re done — you guessed it — click Update in the top right corner of your screen.
That’s it! Your Hootbio page is ready. To start using it, copy the link displayed in the top right corner of the dashboard, and paste it into your Instagram and TikTok bios. You can update your bio whenever you need, but note that URL edits are restricted to once every six months.
Ready to build your own custom link in bio page? Sign up for a free 30-day Team plan trial now, and start converting your Instagram followers into online customers.
Start free 30-day trial
If your primary social media is on a different platform and you consider Instagram a necessary evil, that’s okay — you can use your bio as a way to direct other users to that platform.
Comedian Ziwe Fumudoh rarely posts on Instagram, but is very active on TikTok, so she uses her bio to steer audiences towards that app.
Source: @ziwef
Lush, weirdly, “departed” from social media but still has an active Instagram and uses their link in bio to explain why they’re not online.
Source: @lushcosmetics
People don’t tend to read information online. Instead, they scan for bite-sized chunks of information.
Make that information easy to identify using line breaks.
Okoko Cosmetiques uses a combination of emojis and line breaks to create this cute Instagram bio:
Source: @okokocosmetiques
It’s really easy to add line breaks using the Instagram web interface. Simply space your bio as you would like it to appear.
On mobile, your best bet is to create your bio with the spacing you want using a notes app. Then, copy and paste it into your Instagram bio field.
Or, use one of the Instagram bio templates below.
If you want to, it’s great to share your pronouns on Instagram. Since the option was first added in May 2021, it’s become customary on the app to add your pronouns to your bio, whether you’re cisgender, transgender or nonbinary. Displaying your pronouns means your followers will know how to properly address you, and normalizing the practice helps make everyone feels more comfortable on the platform.
Source: @ddlovato
Hashtags in your Instagram bio are clickable links. Keep in mind, though, that Instagram bios do not appear in hashtag search results. Adding Instagram hashtags to your bio won’t make it more discoverable.
That means you should not include hashtags unless they are directly related to your business, because each one represents an opportunity for potential followers to click away.
However, adding a branded hashtag to your bio is a great way to promote and collect user-generated content.
This is one of the best ways for businesses to use hashtags in their bio. When a user clicks on the hashtag, they will see all the content your fans and followers have posted, which creates excellent social proof for your business.
Source: @hellotushy
Branded hashtags are also a great way to get more content: you can reshare follower’s posts that use the hashtag. In fact, some users build their entire following off of user-submitted posts.
Source: @chihuahua_vibes
If you have a personal and a business account, or you’re involved in a cool project that has its own handle, you can tag that account in your bio. This can help people identify you (Oh, THAT’S where I know Zendaya from) but be careful using them, as they may encourage audiences to navigate away from your page. (This is something Zendaya likely does not care about).
Source: @zendaya
If you have a business profile on Instagram, you can choose a category for your business.
This appears under your name and can help people see what you do at a glance.
Source: @elmo
Elmo, for example, is a public figure.
Using a category for your business can free up space in your Instagram bio, since you don’t need to repeat this information. However, it only appears in the mobile view, so you can’t assume everyone will see it.
As long as you remember to update your bio regularly, you can use it to announce news about new products and updates for your brand. If you’re going to put a date in your bio, though, mark your calendar or set a reminder to change it. If you have an old date in your bio, it makes your account look like it’s not being monitored closely.
After Mexican pizza made its triumphant return, Taco Bell updated this bio.
Source: @tacobell
Still not sure what to include in your Instagram bio? We’ve created some social media bio templates, including IG bio ideas, to get you started.
Bonus: Unlock 28 inspiring social media bio templates to create your own in seconds and stand out from the crowd.
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If you sell products online, you really can't ignore Instagram.
In addition to the obvious sheer number of users, Instagram's visual nature makes it an ideal platform for promoting physical products. This is why many e-commerce stores sell through Instagram and even use as their main sales channel.
One of the most important characteristics of a successful Instagram e-commerce strategy is profile biography . This is usually the first thing users see when they log into your account. A strong bio can improve brand perception and awareness while increasing the number of clicks on your call to action.
To understand how to write a great Instagram bio, we analyzed 100 randomly selected Instagram stores. We studied what calls to action, language and information they used in their biographies. Following the example of these stores, you can change your store profile to improve performance.
We started by selecting 100 stores at random using the hashtag #onlinestore on Instagram. For a better analysis, we ignored partner stores and individuals promoting products from other stores.
At the end of the data collection phase, our spreadsheet looked like this:
Our list was very broad in scope. We had big stores with over 1.6 million followers (@saboskirt) and new small stores with just over 1800 followers (@xanasboutique).
Here are some of the things we learned about Instagram Bios from this analysis:
Sounds like "Is this a joke?" but how many times have you been on Instagram and a stunning image caught your attention? You scroll through the grid and even read the bio… before thinking to yourself, “I wonder what they do.”
Put your business ahead of everything else so there is no confusion.
If you're positioning yourself as an expert, the first step to creating a good Instagram bio is to make sure your name is actually your name! By this we mean the "name" field on your profile, not your Instagram username. People searching for you on Instagram are more likely to use your name or your company name, and consistency lets people know that the Instagram profile they're viewing is actually yours and not an impostor.
This may seem pretty obvious, but there's actually a bigger reason for this: your name and username are the only fields that Instagram considers in searches.
So it's very important to make sure that the name you use in your Instagram bio is what your followers and customers are looking for!
For example, if you work in the healthcare industry, you can include your full name along with your job title. That way, when people search for you on Instagram, they can easily find the right account.
Instagram also respects the name and username fields in search queries, so it's a good idea to make sure they're optimized. With that in mind, you can use keywords that potential subscribers might be looking for. Do you offer a specific service? Are you known for something special?
A CTA is probably the most important part of any Instagram bio . This is what you want users to click on when they land on your page.
Calls to action can generally be divided into three categories:
A user who clicks to view a product may become confused due to the length of the home page. Our analysis shows that most stores still don't use CTAs properly. The majority of stores (70%) directed users to their non-targeted home pages. Very few directed users to social media pages.
If possible, direct users to custom landing pages for Instagram users. Here is a great example from @georginasasha. The store bio directs users to instashop
The landing page is called "Instashop" and shows the latest items featured on the Instagram page:
Clicking on any of the products (notice how the URL changes to a unicorn - fun touch!) , You will see the checkout form:
Alternatively, you can create a social media shopping page using tools like Like2Buy.
Here's an example from SwimsuitsForAll:
If you don't want to go that route (or if it's too expensive/time consuming), at least link to your new arrivals, top selling or featured products. Dissh, for example, directs users to its new arrivals:
If you link to your home page, at least make sure you have a dedicated section for new arrivals and recommended products. Make this section the very top of the page so that users can easily find your in-demand products.
During our analysis, we found that average profile length was about 143 characters . The average was 150 characters.
Keep in mind that this length includes your CTA.
Stores with very long biographies (more than 200 characters) usually contain tons of information. For example, @barbiesonly's bio has 208 characters. It includes store address, email, phone number and website in bio:
At the other end of the spectrum are stores like @sorellaboutique that only include a CTA and a hashtag.
The length of the profile must be 140-160 characters. This gives you plenty of space to include CTA, phone information, email, etc.
Should you use emojis in your Instagram bio?
Our analysis showed that most stores prefer to use them:
However, instead of emphasizing emotions, most stores use emoticons to separate and mark key information . For example, @thealphabetpress uses a simple block emoji icon to list all of its features and services:
Similarly, @moorepiecesboutique uses emoji to identify its location, shipping policy, phone number, and email:
Does this mean that emoji have no place for fun?
Of course not! Here is an example from @thyrahshoppe. Note the water splashes, bikini and emoji on the palm next to the copy - "endless summer".
Our recommendation
You have limited space in your profile bio; make the best use of it. Use emoticons sparingly . They work best when you use them to identify key information about a store - its location, hours of operation, email address, and contact number.
@suelasonline is a good format to follow:
A common piece of advice you'll see on the internet is to use hashtags in your bio. These can be:
Generic hashtags are usually good for boosting your visibility. For example, if you include the hashtag #picoftheday in your bio, your profile will be visible when someone searches for that hashtag.
Branded hashtags are useful for curating posts. You can also use them to request user-generated content (UGC). For example, Coke recently ran a contest where users had to submit images with the #CokeEssenceFestContest hashtag.
Should you include such hashtags in your biography?
Here's what our data showed:
It's clear that hashtags aren't very popular, at least in profile bios.
Interestingly, of the 14 stores that used hashtags, only one used a common tag. The rest used branded hashtags.
The most common use of branded hashtags is to collect user-generated content, as in this example @threadless:
Our recommendation
Hashtags are not needed for a strong Instagram bio. But if you use them, you should only use branded hashtags and combine them with a user-generated content campaign.
You can also use branded hashtags as a way to brand your store. For example, @shoploveyourz uses the hashtag #loveyourzcurves to promote body acceptance.
If you don't already have a user-generated content campaign, adding a hashtag would be a waste of space.
What information should you include in your store biography—email address, phone number, address, or store hours? There is a simple answer to this question: is all you need .
We saw a clear bias towards email and phone numbers in our data.
This makes sense for online stores. They usually don't have a physical location and therefore store opening hours. Email is a much better way to communicate and collect orders.
Interestingly, many stores mentioned their WhatsApp when they listed their phone numbers. This was especially true for stores located outside the US and EU.
When we looked at larger stores (>300,000 subscribers), we saw a clear preference for email over the phone. Larger stores receive more orders. It can be difficult to trace them over the phone.
Our recommendation
There is no one piece of advice that fits all when it comes to key store information. Include whatever you think is necessary to give your customers the best service.
Enabling email is a good idea. Only add a phone number if you can actually respond to customer inquiries (this can be difficult for understaffed retailers). And of course, the physical location/store hours are only necessary if you have physical stores.
A good way to make this information more visible is to add emoticons, for example:
You can also include your Facebook account if this is an important marketing channel for you. If space permits, also include information about shipping rules. This is especially useful if you are targeting overseas clients.
Based on the lessons we've learned, here's what you should have in your Instagram bio:
Including all of this information will make your store stand out from other stores on Instagram. After making these changes, you should see an increase in engagement and clicks.
Download checklist in pdf
Photo by Maddi Bazzocco on Unsplash.
Lifestyle
Best Instagram bio: Get over 200 amazing and unique Instagram ideas for girls and boys, use these Insta BIO ideas on your profile and engage your loved ones.
Your Instagram biography is about making the first important connection. Too many people quickly look at your profile and photos before deciding if they should follow you. If your Instagram bio looks enticing, customers can choose to link to your substance or follow your post. Otherwise, you may lose their advantage...forever. Best Bio for FB: 200+ Amazing Biology Ideas for Girls and Boys on Facebook
You can include a short image, contact information, hashtags, emoticons, and website URL in your bio for Instagram. For the most perfect Instagram profile, you need to stay within the 150 character limit. Make the most of these letters!
In this article, we will share some of the best Instagram bios for boys and girls.
