How to work with facebook pages

How to Create a Facebook Business Page (and Grow It) in 2023

What is a Facebook Business Page?

How to create a Facebook Business Page in 7 steps

How to add an admin to a Facebook page

How to delete a Facebook Page

How to easily manage Facebook Pages

Facebook Business Page FAQs

With all the focus on new social networks like TikTok lately, the buzz around the first social platform to become popular with businesses, Facebook, has gone down. But with 2.91 billion monthly users — 79% of whom are active daily — you still need to be there.

Don’t worry: It’s easy and free to create a Facebook Business Page. Besides audience growth, your Facebook Page connects you to many opportunities, including linking an Instagram Shop and of course, running Facebook ads.

Keep reading to learn how to set up a Facebook Business Page the right way. Or, if you’re a visual learner, start with this video that explains the process in 10 minutes:

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.

What is a Facebook Business Page?

A Facebook Business Page is a public profile on Facebook intended for businesses, organizations, and public figures to promote themselves.

Customers can follow (or “Like”) Facebook Business Pages to see posts, photos, and videos from — and connect with — their favorite brands, companies, and creators.

You need a Facebook Business Page to run Facebook ads, open a Facebook Shop, and use other Facebook Commerce and promotional tools.

How to create a Facebook Business Page in 7 steps

Step 1: Choose or create a personal Facebook account

Facebook Business Pages aren’t the same as Facebook profiles or users. They’re assets managed by a personal account, known as the Page administrator. A Page can have more than one administrator; more on this later.

You can either use your personal Facebook account or create a new one with your work email address if you want to fully separate your personal and work lives. (Do you remember last year’s holiday party? If not, definitely separate your accounts.)

Log in to Facebook with your account, then create a Facebook Page. You can also click on the menu icon on the left, then click Page under the Create section.

Source: Facebook

Step 2: Enter your basic information

Fill in your business information. You can add more business details later later, but you only need 3 things to create a Facebook Business Page:

Name: This is the public name and title of your Page. In most cases, your business name by itself is enough. If there is another popular Facebook Business Page or company with the same name as you, you may want to add a descriptor so people can find you easier, like “Michelle’s Restaurant” instead of just “Michelle’s.”
Category: Start typing a word to describe your business and Facebook will suggest options. Choose what fits the best.
Description/Bio: Your elevator pitch. Write a one or two sentence summary of your business.

Then, tap Create Page.

Congrats, you made a Facebook Page! Now comes the fun stuff.

Step 3: Complete your Facebook Business Page info

Follow the prompts to enter more details, like your business hours, website, phone number, and all that good stuff.

All these fields are optional, so if you don’t want to advertise your phone number or address, leave those blank.

Step 4: Add profile and cover photos

Besides adding style to your Facebook Page, your profile and cover photos should feature recognizable branding so your customers know they’re in the right place.

Your profile pic should include your logo. Get creative: Add a background color to help it stand out.

Your cover photo can be something general about your business, or change it up to match current promotions or events.

Source: Facebook

Social media image sizes occasionally change, but here’s what you need for 2023:

Profile picture: Square format, at least 170px x 170px
Cover photo: 851px x 315px

Grab our free Facebook Page cover photo templates to spiff up your new Page.

Step 5: Add an action button

The action button at the top of your Page serves as your main call to action. You can link to your website, a special landing page or offer, or connect to business-specific services, such as online ordering for restaurants, and more.

For example, ours is “Sign Up,” which takes you to our Plans page.

Source: Facebook

Tap on Add Action Button.

Then choose what you want to promote: Link to a website or app, get people to contact you, or connect a specific action, like buying tickets or booking an appointment.

Step 6: Optimize your Facebook Page

You could stop here and start posting content on your new Page, but for best results, take the time to do the following:

Add your website: Ensure your website URL is there, and fill in a brief About description.

Connect WhatsApp: Have customers reach out directly to WhatsApp instead of Facebook Messenger by connecting your Page to WhatsApp Business.
Add your location and hours: If you have a physical business location, add your address and opening hours in the About section.

Turn on reviews. Build trust with new visitors by featuring ratings and reviews on your Facebook Page. When using this feature, ensure you’re keeping an eye on reviews to ensure they’re from real customers and not spammers trying to ruin your reputation. And, if any customers are unhappy, ensure you’re reaching out to make it right. Turn reviews on under Settings -> Privacy -> Page and tagging.

Source: Facebook

Edit your Page tabs: Choose to hide your Likes or Reviews, plus irrelevant sections like Music, Sports, Books, and more. From your Page management dashboard, tap More, then Manage sections.

Create a custom URL: Besides being easier to link to, a custom Facebook Page URL or username makes your Page seem more legitimate to customers. Set yours under Settings -> General Page Settings then tap Edit next to the Username field.
Create a pinned post (optional): Add a new post to offer something exclusively for your Facebook Page fans, such as a coupon. Or, use it to link out to your other offers, profiles, and more. It’s a good mini-introduction to your Page and business.

Source: Facebook

Looking for more optimization tips? Try these lesser-known Facebook Page hacks.

Step 7: Create a post

People won’t start discovering your Facebook Page, or have a reason to follow it, until you post some great content.

Stuck for ideas? Here are 20+ social media post ideas and how to develop a content creation process.

How to add an admin to a Facebook page

Step 1: Log in as your Page

Log in to Facebook, then switch to using Facebook as your Page. Click on your profile photo at the top right, then tap the circle icon to switch to the last Page you used, or See all profiles if you manage more than one Page.

Step 2: Go to your Access settings

From your Facebook Page, click on Professional dashboard in the left menu.

Step 3: Go to Page access

There are 5 types of access you can give:

People access: Personal Facebook profiles who can log in as your Page with full access to manage it.
Task access: Personal Facebook profiles who can’t log in as your Page, but have access to a specific task or set of tasks to do for your Page.
Community managers: Personal Facebook profiles who can moderate comments and live chat discussions and suspend or remove Page fans. They cannot change your Facebook Page settings or post content.
Business account access: Grant access to a Meta Business Suite account to fully manage your Page, add or remove administrators, and even delete your Page. Learn more about when you should use Meta Business Suite.
Partner access: Business Manager accounts with access to specific assets or tasks, such as helping run Page ads or analytics.

Step 4: Add a Facebook administrator

From your Page’s Professional dashboard, click Add New next to whichever kind of Page access you want to give. For example, to add a staff member to post content for you, you’d choose either the People option (for full access), or Task (for specific access).

You can search for them by name or enter an email address to invite them. Inviting by email is safer, so you don’t accidentally click the wrong “Mary Smith” Facebook profile and suddenly have your 70 year old aunt managing your Page.

They’ll be able to access your Page after clicking the email confirmation link.

Step 5: Add a partner to your Meta Business Suite

This adds a person to your entire Meta Business Suite account, not only your Facebook Page. This is helpful to give your staff access to all your Meta assets, including Facebook and Instagram profiles, analytics, ads account, and more.

You have to invite business partners by email address. Then, choose which roles you want this person to have.

On the next screen, choose what this person has access to. If you want them to only have access to your Facebook Page, check that.

You’ll see a summary of who you’re assigning to what, and what they’ll be able to do. Click Send Request. After accepting the email invitation, they’ll be in your Meta Business Suite account.

How to delete a Facebook Page

You can either temporarily deactivate your Page, or delete it, by clicking your profile photo in the top right corner, then going to Settings & privacy -> Settings -> Privacy -> Facebook Page information -> Deactivation and deletion.

Option 1: Temporarily deactivate your Facebook Page

I recommend this for most users. Whether you’re taking an extended break, or just want to hide from search results, temporary deactivation accomplishes the same goal — no one can find your Page — but it’s still reversible.

You’ll have to enter your Facebook password to proceed.

You also have to choose a reason for deactivating. The first option — “This is temporary. ” — comes with the ability to automatically reactivate your Page after a set time. This is helpful to really unwind during a vacation, for example. (Although a better practice would be to leave your Page up and simply delete Facebook from your phone for a week instead.)

Choose a reason and click Deactivate to finish. To reactivate it, follow the same steps as above to go to your Settings & privacy area and you’ll see an option to reactivate there.

Option 2: Permanently delete your Facebook Page

I must stress: Don’t! Unless you’re going out of business, there aren’t many good reasons for permanently deleting your Facebook Page.

Alas, if your mind is set, choose Delete Page from Settings & privacy -> Settings -> Privacy -> Facebook Page information -> Deactivation and deletion.

Before deletion, download or transfer your data. There’s no way to get it back if you change your mind later (which is why you should deactivate instead of delete, friend).

Clicking Continue prompts you to enter your password then shows you this warning message. This is it! Clicking Continue here will delete your Page. (!!!)

Although unlike everyone who got a tramp stamp tattoo in 1999, Facebook gives you 30 days to change your mind and reactivate your Page.

How to easily manage Facebook Pages

Meta, owner of Facebook and Instagram, has two native solutions to manage one or multiple Facebook Pages: Meta Business Suite and Creator Studio.

You need Meta Business Suite to run ads, use Facebook Commerce, and connect your Facebook and Instagram business accounts.

Creator Studio allows Page managers to create and schedule content and view analytics, either on the web or via mobile app. It includes the ability to go Live on your Page or post across multiple Facebook Pages simultaneously.

There’s still a wayyy better way: Hootsuite.

Optimized scheduling with Best Time to Publish

Don’t leave your exposure up to chance. Schedule your Facebook Page posts — and all your other social media content — with Hootsuite. Save time by batch producing your content and stick to a consistent posting schedule.

Okay, but when should you post? The best time to post on Facebook is 8 a.m. to noon on Tuesdays and Thursdays.

Done, right? Nope.

Besides convenience, scheduling your posts with Hootsuite grows your audience faster thanks to the Best Time to Publish feature. It analyzes the last 30 days of engagement for each platform to automatically schedule content for your personal best time to post. It’s like having a super smart algorithm-busting robot in your back pocket.

Try for free

All your social accounts in one place

With Hootsuite, you can easily handle Facebook, Instagram, TikTok, Twitter, LinkedIn, YouTube, and Pinterest from one dashboard — and view all of your published and planned content in one clean content calendar.

One inbox for comments and messages (from all networks)

Efficiently handle direct messages from all platforms in Hootsuite Inbox, including tools to eliminate double work, save time with reply templates, and ensure customer messages aren’t missed.

Your staff can reply to messages and comments everywhere from inside their Hootsuite dashboard.

Easy, actionable analytics

Forget spreadsheets and a bunch of numbers without context. Hootsuite Analytics gives your team the information they need to determine if a campaign is working while it’s still happening — and if it’s not, enough notice to salvage the damage.

See all the basics like reach, impressions, and followers along with advanced analytics like when your audience is online, individual post performance vs. your average performance, and more.

View stats for all your social profiles together so you can see if everything’s growing at the same pace, or if you need a strategic pivot.

Start free 30-day trial

Updated daily, your Social Score is a personalized comparison of your performance — including follower growth, engagement, clicks, activity, and more — across all your social media to other businesses, so you always know how your marketing stacks up.

Engagement low? Start planning content that gets your audience talking. Plus, receive personalized tips to improve your social presence even more.

Social listening with Streams

Streams are customizable data feeds to show you what matters most all on one page. For example, you can see recently published posts from each platform so you can quickly jump in and reply to comments to drive engagement.

Or, set up Streams to monitor specific keywords or competitors, and run advanced searches such as filtering by location. Streams can boost your engagement as well as tell you what people are saying about your company online, in real time.

Facebook Business Page FAQs

Is there a difference between a Facebook Page and a Business Page?

Facebook Page and Facebook Business Page are two names for the same thing: a Facebook profile for your business.

Is a Facebook Business Page free?

Yes, creating a Facebook Business Page is completely free. Paid services, such as Facebook advertising and boosting posts, are optional.

Can I separate my Business Page from my personal account on Facebook?

Yes. Your personal Facebook account and Facebook Business Page aren’t connected on Facebook, and won’t be publicly listed on each other. You need a personal account to create and manage a Facebook Business Page, but you could always create a separate personal profile with your work email address if desired.

What’s the recommended Facebook Page cover photo size?

The best Facebook Page cover photo size is 851px x 315px in 2023. Platforms change often, so check our social media image size guide for up-to-date information.

Manage and grow your Facebook Page alongside all your social media profiles with Hootsuite. Plan and schedule content, engage your audience, measure and improve performance, boost posts, and more — all from one dashboard. Try it free today.

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Grow your Facebook presence faster with Hootsuite. Schedule all your social posts and track their performance in one dashboard.

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How to Use Facebook: A Beginner’s Guide

Facebook has changed quite a bit since I first signed up for an account in 2008. Back then, Facebook was still called “The Facebook”, and my bio literally said, “Check out my MySpace, it’s waaaay better than my Facebook.”

Needless to say, Facebook has evolved at breakneck speed since my middle school years, and it’ll keep adapting at a swift pace for as long as it exists.

If you need a refresher on how to use Facebook for marketing your business or you want to sign up for a personal account, check out this in-depth explanation of how to use the most popular social media network in the world.

What is Facebook?

Facebook is a social media network that connects people through an online platform. By sharing content like text status posts, images, videos, and external links like blog posts, Facebook users can contribute ideas and join conversations with other people who share the same or different interests.

In addition to sharing their own ideas, users can engage with the content other people share on Facebook by reacting to it with a like, a laugh, disapproval, and even a hug. Comments and shares are additional ways users can interact with each other’s content.

Facebook for businesses works similarly, except businesses have Facebook Pages not profiles like individual users do. Businesses can use their Facebook Pages to engage with existing customers, target new customers, and administer customer support.

To fully understand Facebook and how it works, you’ll want to become familiar with common terms used on the platform. Here is a list of key Facebook terms and what they mean.

Profile

The Facebook profile is where your information will live. Your name, photo, hometown, workplace, education history, and so on can all be added to your profile. You can make your profile as public or private as you want by disabling the information you don’t want publicly visible.

Newsfeed

This is the place where all of your friends’ posts will appear. You’ll also see updates from business pages that you’ve liked. Your posts will also appear in the newsfeed where your friends can see them.

Timeline

Often confused with a newsfeed, the timeline is your personal record of all the posts you’ve shared and posts you’ve interacted with. While you won’t usually see friend’s status updates here, there is one exception — if they’ve tagged you in a post or a photo, it’ll appear on your timeline. Your friends can see your timeline by default if they search your name unless you’ve set your privacy settings to do the contrary.

Algorithm

The algorithm is an elusive concept. Essentially, the algorithm is a series of computations that Facebook’s servers do every second to determine what content you want to see, interact with, and click on next. The algorithm uses dwell time (how long you view a post), engagement, page likes, posts, and more to determine the type of content you might like to see. Over time, the algorithm gets better at determining what content to show you.

Status/Post

The two terms are often used interchangeably, but “post” is the term Facebook uses to describe something you share on the newsfeed. Text, images, videos, and location are just a few of the types of posts you can share to the newsfeed for your friends to see.

Friends

These are people you’ve either sent a request to and they’ve accepted or people who have sent you a request and you’ve accepted. Unlike other social networking sites that allow someone to follow you without you following them back, Facebook’s friend system requires both you and the other person to be friends with each other. A personal account for an individual cannot have more than 5,000 friends (and it’s not a good idea to make a second Facebook profile to get around this rule).

Followers

Facebook has a follower option as well. When you add new friends, you automatically follow them (and they follow you, too). This is Facebook’s way of adding this new friend to your newsfeed and making sure you see their posts (at least for a little while unless you stop engaging with them). For individuals who exceed 5,000 friends on their personal Facebook profiles, people can opt to follow them instead to stay up to date on their posts. Keep in mind, while Facebook automatically follows your friends for you, you can manually unfollow them without unfriending them. This action removes these individuals’ posts from your newsfeed. If you do this, you’ll need to search your friends individually and surge their timelines to catch up on their latest posts.

Groups

Facebook users with similar interests might find it helpful to create a group on the platform. A group is a community of users who interact with each other based on various topics set by the group’s admins and other users. Only individual users can be added to groups — pages cannot be part of Facebook groups. Admins have a wide range of permissions they can enable or disable to have the group function in a particular way.

Pages

Businesses use Facebook Pages to create a presence on the social network. Pages are not individual Facebook users — think of them as profiles for businesses. They can post updates, images, videos, and all the other types of content that profiles can. However, they have an advantage — Facebook Pages have the ability to connect to Facebook for Business and run ad campaigns.

(P.S. Already a HubSpot customer? Click here to integrate your HubSpot account with Meta Ads, and become eligible to win $15K to skyrocket your business ads strategy.)

Events

With so much community happening on Facebook, individual users and businesses have the option to advertise events. The events can accept RSVPs, create a guest list, and share the date time, and location of the event. Events can be virtual through a video platform or they can be in person with a physical location.

Messenger

Instead of a direct messaging platform in the native Facebook app, Facebook Messenger exists as a separate application so users can chat one-on-one or in a private group setting. When using Facebook.com on a desktop computer, the messenger is accessible through the native Facebook website.

Story

Like Instagram stories, Facebook stories are another way individual users and business pages can connect with their friends and followers. Stories are short pieces of content that are visible for just 24 hours. After 24 hours, the stories disappear from the newsfeed.

Notification

Represented by the bell icon in the third circle below, a notification informs you when a friend engages with your posts, photos, videos, or timeline, you’ll receive a notification that explains what they engaged with and when. Friend requests will also appear here.

Now that you have an idea of what Facebook is and how it works, here’s a handy guide to using Facebook.

How does Facebook Work?

Facebook is powered by an algorithm that is able to learn each user's preferences and interests. Then, the algorithm displays content like images, status updates, and videos posted by friends and businesses that the user might be interested in. The goal for Facebook is to get users to engage with, consume, and share content.

Along with this, Facebook runs advertisements for businesses and these ads are sprinkled in between organic content shared by your friends on the news feed. The ads are tailored to your interests so you see what the algorithm thinks you might be interested in based on content you’ve interacted with in the past. This is called behavioral targeting.

How the Facebook Algorithm Works

In the past, Facebook used a chronological timeline. This means that the posts on your newsfeed were listed in the order in which they were most recently shared by your friends on the platform. If your mom posted three hours ago and your best friend posted five minutes ago, you’d see your best friend’s post first, then your mom’s. However, that all changed in September 2011 when Facebook officially announced that it was doing away with the chronological newsfeed and replacing it with a more personalized experience. Rather than seeing your friends’ posts in the order they were shared, you now see the content Facebook’s algorithm thinks you’ll enjoy the most. This newsfeed is still around today.

Featured Resource: How to Engage Your Facebook Audience

Download the Guide

Learn how to reach and engage your Facebook business page's audience with the help of this in-depth guide.

How to Use Facebook

Set up your privacy settings. Personalize your profile. Like and follow public pages. Review your timeline. Add friends on Facebook. Post on Facebook. Add photos and videos. Connect with friends. Review your newsfeed. Discover additional Facebook features.

1. Sign up for a Facebook account.

To sign up for a Facebook account, follow these three easy steps.

Visit Facebook’s website.
On the homepage, enter your first name, last name, mobile number or email, new password, birthday, and gender.
Click Sign Up.

2. Set up your privacy settings.

After you’ve signed up for a Facebook account, you can adjust your privacy settings to control who can see your profile and information. Follow these four simple steps to change your privacy settings.

Click on the downward pointing arrow that’s located on the top right corner of any Facebook page.
Click Settings.
In the left sidebar, select Privacy.
Set who is allowed to see your past and future posts. You can also control how people can find and contact you.

Odds are, there’s probably someone on Facebook who has the same name as you. To differentiate yourself from these people and help your friends and family find you on Facebook, personalize your profile by adding a profile picture, cover photo, and some personal information.

3. Personalize your profile.

Picking a Profile Picture

Go to your profile and click on your profile picture.
To pick your profile picture, choose a photo that you’re already tagged in on Facebook, one that you’ve uploaded to Facebook, or a photo from your computer. You can also add a frame to your profile picture.

Choosing a Cover Photo

Click the camera button on your cover photo, which is on your profile.
To choose your cover photo, you can pick a photo from your Facebook profile, a selection of Facebook’s own cover artwork, create a collage, or upload a photo from your computer. You can also reposition or delete your current cover photo.

Updating Your Profile

Click the About section on your profile page.
In this section, you can fill in information about your work and education, the places you’ve lived, contact and basic info, family and relationships, details about you, and life events.

4. Like and follow public pages.

On Facebook, you can follow and get updates from your favorite brands, celebrities, sports teams, and publications. The best way to do this is by searching for them on Facebook and liking or following their public page, which will have a blue verified check mark next to their name. After you like or follow their page, you’ll start to see their updates in your news feed.

5. Review your timeline.

Your timeline is a digital log of your Facebook activity in reverse-chronological order. Your status updates, uploaded photos and videos, and the photos you’re tagged in will appear on your timeline.

6. Add friends on Facebook.

There are three ways you can add friends on Facebook. You can either search for them, find them in the Find Friends tab, or import a list of contacts from your email, iCloud, or phone.

To find friends on Facebook, go to your profile, select the Friends tab, and tap the Find Friends button. You’ll see a list of friend requests from other people and a list of people you may know that you can add as a friend on Facebook.

If you upload a list of contacts onto Facebook, you can add your friends as you sort through each of your contacts.

7. Post on Facebook.

The main purpose of Facebook is to help friends and family connect with each other. And the best way to connect with your friends and family is by updating them about your life with status updates. To share a Facebook status, go to the text box at the top of your news feed page or on your profile page.

With status updates, you can share text with 15 different colored backgrounds, photos, videos, GIFs, stickers, and links.

You can also share other types of posts, like:

Feeling/Activity: Share how you’re currently feeling or what you’re currently doing.
Check In: When you visit a city, location, or place, check in and let your friends know where you’re at.
Tag Friends: If you’re hanging out with your friends, tag them in your status and share what you’re doing.
Tag Event: If you’re at an event, you can tag it in your status and share what event you’re attending.
Ask for Recommendations: If you just moved somewhere or you’re about to visit a location, you can ask your Facebook friends for recommendations on where to go.
Poll: Ask your Facebook friends what their opinion is on a certain topic.
Support Nonprofit: Choose a nonprofit organization of your choice and share it through your status. Your Facebook Friends can then select the donate button to support the chosen organization.
Answer a Question: Choose a predetermined question to answer or create your own question to answer and share it with your Facebook friends.
Lists: Choose a predetermined topic to make a list for or create your own topic and share it with your Facebook friends.
Facebook Stories: All the content that you can share through a status update is shareable through your Facebook story. You can also upload content to your stories by clicking the Add to Your Story button on the right sidebar. Additionally, you can watch all your friends’ Facebook Stories by clicking on their picture in the Stories section, which is also located on the right sidebar on your home page.

8. Add photos and videos.

On Facebook, you can add photos, videos, albums, and live video broadcasts to your profile for all your friends to see.

Uploading photos or videos

To upload photos or videos to your profile, follow these four simple steps:

Go to your Profile.
Select the Photos tab.
Select Add Photos/Video.

Upload pictures or videos from your computer.

Creating photo or video albums

To create a photo or video album, follow these four simple steps:

Go to your Profile.
Tap the Photos tab.
Tap Create Album.

Upload pictures or videos from your computer.

Facebook Live

To do a live broadcast on your Facebook account, follow these three simple steps.

In the box that says What’s on your mind?, select Live Video.
Once you select Live Video, you can write a description about your broadcast, tag people in it, add a feeling or activity, check in to an event, support a non-profit, or add a poll. You can also title your live broadcast or tag a video game if you’re live streaming someone or yourself playing a video game.
Select Go Live when you’ve finished describing your live broadcast.

9. Connect with friends.

On your news feed, you’ll see updates from your friends, family, or public pages you follow. To interact with them, you can like and react to their posts, share content on their timelines, and communicate with them through text or video chat.

Like, Comment, Or Share

If you like someone's post, give them a thumbs up, comment on their post, or share it.

Other Reactions

If your Facebook friend’s post evokes a stronger reaction in you than a like, you can also express that you love, laughed, are amazed, sad, or angry at their post by holding down the Like button.

Sharing Content on Your Friends’ Timelines

Anything you can post on your status, you can also post on your friend’s timeline.

Facebook Messenger

To chat with your friends or public pages on Facebook, use Facebook Messenger. You can access it by tapping the Messages button at the top right corner of any Facebook page or selecting the Messages button on the left sidebar of the home page.

Next, select New Message and type in your friend or brand’s name that you want to connect with. Facebook Messenger also lets you create group chats by clicking on New Group. After that, all you have to do is name your group and add the friends you want to include in the group.

When you message your friends or group on Facebook Messenger, you can upload pictures, videos, and files from your computer, as well as stickers, GIFs, emojis, and take pictures and videos from your computer’s or phone’s camera.

You can also view Messenger on its own page, where you can search for past conversations and manage your settings. To view Messenger on its own page tap the Messages button in the top right corner of any Facebook page and then tap the See All in Messenger button.

To instant message your friends' who are logged onto Facebook at the same time as you, tap the Chat button on the bottom of any Facebook page and strike up a conversation with your friends who are online.

Phone and Video Calling

When you have Messenger open on its own page, you can search for any of your friends or groups, click on their name, and tap the phone or video chat button to call them.

10. Review your newsfeed.

Your news feed is a curated feed of posts from your friends, family, and public pages you follow that Facebook’s algorithm thinks you’ll be interested in. You’ll also see ads from brands who think you’ll enjoy consuming their content or products.

To customize your news feed, tap the downward pointing arrow in the upper right corner of any Facebook page and tap News Feed Preference.

From there, you can prioritize whose posts you’ll see first, unfollow people and groups to hide their posts, reconnect with people and groups you unfollowed, discover public pages that match your interests, and hide apps from your news feed.

11. Discover additional Facebook features.

Facebook isn’t just a platform for viral content and connection. It’s also a hub for community communications, video streaming, marketplaces, and games.

Events

The Events page on Facebook will show you any upcoming events that are popular with your Facebook friends or have been set up by the groups you belong to. You can also find events based on their date, location, and category.

To find the Events page, select the Home button. Then, on the left sidebar, you’ll see the Explore section, where you can select Events

Groups

The Groups page on Facebook will show you which groups you manage and belong to. You can also discover groups to join based on Facebook’s suggestions and a ton of other categories.

To access the Groups page, tap the Home button and then on the left sidebar, you’ll see the Explore section, where you can click Groups.

Facebook Watch

On the Facebook Watch platform, you can watch videos from the shows you’re following and search for other shows and videos.

To access Facebook Watch, select the Home button. Then, on the left sidebar, you’ll see the Watch button right under the Marketplace button.

Marketplace

Not only does Facebook compete with Netflix in the streaming industry, but they also compete with eBay in the marketplace industry. With Facebook Marketplace, you can browse for all kinds of products, join groups to buy and sell products with people in your area or who share similar interests, shop for products sold from different shops, shop by category, and sell your own products.

To access Facebook Marketplace, select the Home button. Then on the left sidebar, you’ll see the Marketplace button right under the Watch button.

Games

Facebook Games is one of Facebook’s best features. They host a huge collection of massively popular games, and you can browse the most popular games on the platform by top charts and categories. You can even play most of the games with your friends, too.

Editor's note: This post was originally published in October 2018 and has been updated for comprehensiveness.

What is the difference between a profile and a Facebook Page

2 min.

Learn how to grow your business with Facebook profiles and Pages.

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Video transcript

Hello! Marika is with you.

How do I get started with a Company Page? First of all, open the facebook.com website and register. This will create your personal account. We call it a profile.

Why do I need a profile to create a Company Page? Companies are mainly the people who work in them. Therefore, all businesses on Facebook must be associated with at least one person. Logical, right?

Also, Page and profile are not the same thing. The page is intended to publish information about the company (and not about personal life). There are special tools on the Page for this. For example, you can add a "Shop" section to your Page, but not to your profile. On your Page, you can explore statistics to understand how people interact with your business on Facebook and which ones like your business the most. The page offers the company several new ways to communicate with customers.

So let's get started! Ready to create a Page? To get started, sign in to your Facebook account. In your Facebook News Feed or profile, click the inverted triangle in the upper right corner. I call this button "pizza" because it looks like a slice of pizza. Click it and select "Create Page". Then just follow the instructions.

And remember: the "pizza button" also opens an already created Page.

Want to learn how to get more out of your new Page? Stay with us!

Hello! Marika is with you.

How do I get started with a Company Page? First of all, open the facebook.com website and register. This will create your personal account. We call it a profile.

Why do I need a profile to create a Company Page? Companies are mainly the people who work in them. Therefore, all businesses on Facebook must be associated with at least one person. Logical, right?

Also, Page and Profile are not the same thing. The page is intended to publish information about the company (and not about personal life). There are special tools on the Page for this. For example, you can add a "Shop" section to your Page, but not to your profile. On your Page, you can explore statistics to understand how people interact with your business on Facebook and which ones like your business the most. The page offers the company several new ways to communicate with customers.

And remember: the "pizza button" also opens an already created Page.

Want to learn how to get more out of your new Page? Stay with us!

Create Page

Getting Started with Facebook Pages

Sample Facebook Page: Alameda Fair

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Managing Facebook Page Roles

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Using Facebook

Pages

We're updating the mobile version of Facebook. com. More

You can manage the classic or new version of Pages. The new version is not yet available for all Pages.

New Version of Pages

If you have a new version of a Facebook Page and have full control over it, you can control how people can access and perform certain tasks on the Page. You can grant access rights to a person at any time, as well as change or revoke them. Learn more about access rights in the new version of Pages.

You cannot grant access to the Page to a gray account. If you want to give access to the Page to someone using a gray account, they will need to access the Page from their personal Facebook account or create a new one. You can then grant that new account access to the Page.

Note. To manage access to a Page, you need to switch to it.

How do I grant access to Facebook?

How do I grant access to perform certain tasks?

How do I change access rights to perform certain tasks?

How do I revoke access to a Facebook Page or permission to perform certain tasks?

Classic Pages

Only page administrators can manage roles on a Page. A Role on a Page can be assigned to any number of people. Learn more about how to find out your role and what the powers of roles are.

In some cases, gray accounts cannot be made admins of Pages. If you have a gray account and want to become a Page admin, create a new account.

Mobile Classic

How do I assign a role?

If you are an administrator:

Click the icon in the top right corner of the Facebook window.

Click Pages.

Go to your Page and click More.

Click Edit Settings > Roles on the Page.

Click Add Person to Page. You may need to enter a password to continue.

Start typing a name and select a person from the list that appears.

Click a username to select a role, and then click Add.

Note. People who aren't on your friends list must accept your invitation before they can manage a Page.

How to remove a role?

If you are an administrator:

Click the icon in the top right corner of the Facebook window.

Press Pages.

Go to Page and click More.

Click Edit Settings > Roles on the Page.

Click next to the name of the person you want to delete. You may need to enter a password to continue.

Click Remove and then confirm your choice.

You can remove yourself from the Page at any time, but if you're the only admin, you'll need to add another admin first.

How to change role

If you are an administrator:

Click the icon in the upper right corner of the Facebook window.

Click Pages.

Go to your Page and click More.

Click Edit Settings > Roles on the Page.

Click next to the name of the person whose role you want to change. You may need to enter a password to continue.

Select a new role and click Save.

New version for mobile browser

How to assign a role?

To add a new user who is not your Facebook friend, log in to Facebook from a computer.

If the user is your Facebook friend:

Click the icon in the upper right corner of the Facebook window.

Click Pages.

Go to the Page and click the icon in the upper right corner of the screen.

Click Page Roles and then Add User.

Find the friend you want to add, or select a friend from the recommendations and click Choose Role on the Page. You may need to enter a password to continue.

Click a username to select a role, and then click Add.

Depending on the settings selected, the user may receive a notification or an email when a new role has been assigned to the user.

How to change the role?

If you are an administrator:

Click the icon in the top right corner of the Facebook window.

Click Pages.

Go to the Page and click the icon in the upper right corner of the screen.