How to view marketplace on facebook desktop
Grow Your Business With Facebook Marketplace: Guide + Tips
Facebook Marketplace launched in 2016 as a place for people to buy and sell within their communities. Think Craigslist, but with Messenger.
Sure, Facebook Marketplace may have started as an online garage sale. These days, it’s an ecommerce powerhouse. The platform receives around a billion monthly visitors. Since those people are browsing already, they’re likely highly motivated potential buyers.
Businesses can tap into advanced personalization, create mobile-friendly listings, and build ad campaigns.
So how does Facebook Marketplace work? How can businesses sell and advertise on the platform? Read on for our complete guide to the benefits of Facebook Marketplace for business.
What is Facebook Marketplace?
How can you use Facebook Marketplace for your business?
7 benefits of Facebook Marketplace for business
How to sell on Facebook Marketplace as a business
How to advertise on Facebook Marketplace
Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.
What is Facebook Marketplace?
Facebook Marketplace is an online shopping channel. It’s an ecommerce platform where Facebook users can buy and sell items from each other locally.
You can access Facebook Marketplace in the Facebook mobile app and on desktop:
- On mobile, tap the three vertical lines in the bottom right corner of the screen. From the shortcuts page, scroll to the Marketplace icon near the bottom of the screen.
- On desktop, click on the storefront icon located on the top navigation bar. You can also click the Facebook Marketplace option on the left-hand menu.
Facebook Marketplace organizes listings into 19 categories including:
- Apparel
- Electronics
- Entertainment
- Garden & outdoor
- Hobbies
- Home goods
- Pet supplies
- Toys & games
Shoppers can filter searches by price and location.
They can even save listings for future reference. Sellers can add up to ten images in Facebook Marketplace listings and ads.
Interested customers can message sellers directly on Messenger.
How can you use Facebook Marketplace for your business?
Facebook Marketplace is a powerful tool for any retail business. Knowing its use cases will help you make the most of its features.
List retail inventory
Use Facebook Marketplace to list all your store’s retail inventory. Beauty brands might list products, while car dealerships could list their in-stock vehicles.
Display items from a Facebook or Instagram Shop
If you have a Facebook or Instagram Shop, you can add Marketplace as a sales channel and reach more people.
Enabling Facebook checkout lets customers purchase through Marketplace without leaving the platform.
Sell from a business account
Anyone can sell items on Facebook Marketplace. Business accounts just have access to more features.
Facebook business accounts can:
- Advertise your store or items on Marketplace to reach more people, even if your business doesn’t list directly on Marketplace.
- Set up a shop with your Business Page and sell as a business (limited to eligible sellers and items).
- Show inventory for retail items, vehicles, and event tickets.
Place ads that run on Marketplace
Ads in Facebook Marketplace appear in-feed when someone browses.
These ads have the advantage of reaching people while they’re already shopping. Your ad appears next to other relevant products and services. Interested customers can learn more in Marketplace or click through to your website.
Ads in Marketplace show up with a Sponsored label:
Source: Facebook Business Guide
7 benefits of Facebook Marketplace for business
Since Facebook aims to connect people, Marketplace is a great place to build relationships with customers.
Facebook Marketplace also attracts one billion monthly visitors.
That makes it ideal for getting your products in front of more people.
Here are the eight key benefits of using Facebook Marketplace for business.
1. Increase your brand’s visibility
Increasing brand visibility is one of the quickest ways of increasing sales. And Facebook Marketplace can help get your brand and products in front of new shoppers.
In fact, one million users buy from Facebook Shops every month. Brands are seeing huge results, too. Some report order values that are 66% higher via Shops than on their websites.
The best part? Facebook Marketplace visitors are already looking for products to purchase. You just have to make sure they see yours first.
To get your product in front of interested buyers, take advantage of Facebook’s 19 categories:
These top-level categories break down into specific subcategories:
Place your products in categories that appeal to your target audience so that they’re more likely to find your items as they browse.
Aim to increase your Facebook Marketplace profile following too. The more people that follow your business, the more your items will appear in people’s feeds. Do this by publishing clear product images and writing informative product descriptions.
Facebook ads you create for your products also appear in Marketplace.
Once you’ve expanded your customer base on Facebook, it’s time to focus on building strong customer relationships.
2. Build stronger customer relationships
Facebook is a peer-to-peer platform, so you have a unique opportunity to build relationships with buyers in real time.
Sales that start on Facebook Messenger allow you to connect directly with customers. Plus, people are 53% more likely to buy from a business they can message.
Facebook provides customers with suggested questions, but they can also send their own messages to sellers:
Build customers’ trust by answering questions quickly and providing all the requested information.
Sam Speller, the founder of Kenko Matcha, says one-on-one interaction is a huge advantage:
“We’ve been able to interact with people looking for our product, which was always hard to do before. Before Facebook Marketplace, there was no place where buyers and sellers could interact directly with each other. Now, customers can start their transaction immediately without going through intermediaries.” – Sam Speller
As you grow your business and sell more products, you can expect to receive more messages. If your inbox starts to overflow, a chatbot can help make sure you’re responding in a timely manner.
Chatbots like Heyday support by suggesting related products and answering customer questions. If you’re juggling messages from multiple sources, Heyday can help. The app combines customer chats from Facebook, email and WhatsApp into one inbox.
3. It’s free to list products
Facebook Marketplace doesn’t charge sellers a single cent. Listing is free no matter how many products you list. You don’t need to pay anything to maintain an account or product listings either. You only pay a fee when you sell a product.
Facebook’s selling fee is 5% per shipment or a flat fee of $0.40 for shipments of $8.00 or less. This selling fee includes taxes and the cost of payment processing. It also applies to all checkout transactions for all product categories on Facebook and Instagram.
Remember Facebook Marketplace listings must follow the platform’s Commerce Policies and Community Standards.
4. Test out new product/service listings
Since it’s free to list products, Facebook Marketplace is a great place to test out product selling ideas.
Facebook does the targeting for you, so it’s easier to test out whether a new product resonates with your core target audience.
Try using Marketplace to experiment with different pricing strategies. Then see how your audience responds to price increases or discounts.
Pro tip: Consider offering your audience exclusive access to discounts through Facebook Marketplace. It’s a good way to build customer loyalty.
5. Tap into Facebook personalization
Facebook lets you target people who have purchased from your store or follow your page. You can also reach new shoppers who fit your core audience profiles.
The Today’s Picks area features relevant products based on a user’s browsing history:
The Browse to Buy feature displays relevant products based on the communities that users belong to.
You can also use Facebook ads to target people who have purchased from your store or follow your page.
These people are more likely to purchase from you again.
To do this, you could create a lookalike audience or interest-targeted audience in ads:
6. Mobile-friendly listings
Facebook Marketplace automatically creates mobile-friendly listings. 98% of Facebook users log on using their mobile phones and 81.8% of people only access the platform via mobile.
Luckily, you don’t need to worry about adapting your listing to appeal to these mobile users.
7. Identify customer preferences and best-selling products
Facebook Marketplace makes it easy to find out what types of products are most popular. That way, you can make more accurate sales predictions and stock popular items.
To see what’s selling the best on Facebook Marketplace, go through categories. Here you can see which products are bestsellers in their categories.
You can also identify popular products by visiting business pages. Whenever you click on a page, you’ll see that the top-performing products appear first.
How to sell on Facebook Marketplace as a business
There are three main options for selling on Facebook Marketplace as a business. Here are step-by-step instructions on how to set up Facebook Marketplace for business.
1. Show inventory for retail items
Businesses and regular Facebook users can easily list retail items on Facebook Marketplace.
1. To get started, click on Create new listing, located on the left navigation menu.
2. Next, select your listing type.
3. Choose up to 10 photos. High-quality photos are always best!
4. Add a title, price, subcategory, condition, description, and product availability.
5. You can also choose to add the color, product tags, and SKU number. If you want, you can make your approximate location public.
It’s best to fill out all the details. Interested buyers want to see all the information they need before making a decision.
Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.
Get the free guide right now!
2. Display items from your Facebook page shop
Facebook Shops receives a total of 250 million monthly visitors. It’s a huge shopping channel that can give you a unified presence across Facebook, Instagram, and Facebook Marketplace.
Before you can begin, you need to set up a checkout on Facebook for your shop.
To add Marketplace as a sales channel:
1. Go to Commerce Manager and select your shop.
2. In the left-hand menu, click Settings.
3. Click Business Assets.
4. Select Enable Marketplace.
Eligible products appear on Marketplace within 24 hours.
3. Sell as a business on Marketplace
This is only available to select sellers right now. Facebook is rolling out this new Marketplace selling feature throughout 2022. Instead of linking Marketplace to your personal Facebook account or Shop, you’ll be able to sell as a business on Marketplace.
How to advertise on Facebook Marketplace
Advertising your products on Facebook Marketplace can help your business reach more shoppers. Currently, Marketplace ads reach a huge global audience of 562 million people worldwide.
Advertisers report a big increase in conversion rates compared to in-feed ad placements.
Source: Facebook business guide
As an added bonus, your ads will show in Feed too.
Here’s our step-by-step guide to setting up ads on Facebook Marketplace.
1. Go to the Ads Manager tool
Log into Facebook Ads Manager. Select your Campaign Objective.
Choose between these categories:
- Brand awareness
- Reach
- Traffic
- Video views
- Lead generation
- Event responses
- Messages
- Conversions
- Catalog sales
- Store traffic
Then click Continue.
2. Set your budget and schedule
Choose between setting a lifetime or daily budget. Decide on your ad campaign’s start date and select an end date.
3. Choose your audience
Define your targeting by customizing options like:
- Location
- Age
- Gender
You can also target any saved audiences you might have.
4. Decide on your ad placement
Choose between Automatic or Manual Placements.
Automatic Placements let Facebook’s delivery system divide your budget across multiple placements. The platform will place your ads where they’re likely to perform best.
Manual Placements mean you choose the places to show your ad.
Facebook recommends using Automatic Placements. If you choose Manual Placements, just keep in mind that you won’t be able to advertise on Marketplace alone.
Every Facebook ad campaign must include Feed.
Click Next when you’re done.
5. Choose your ad’s creative format
Add the media and text for your ad. You can modify your media and text for each ad placement too.
Make sure to add:
- Images or videos
- Primary text
- Headline
- Description
The recommended video and image specs are the same as Feed. Keep in mind you can’t crop or upload unique creative for ads in Marketplace. Make sure the ad size is correct before you upload your images.
Next, choose your call to action button.
6. Choose you destination
Decide where you want to send people when they click your CTA button.
7. Publish and wait for review
Once you’ve completed these steps, click Publish.
Facebook will then review and (hopefully) approve your ad. People can then see it when they browse Marketplace on the mobile Facebook app.
And that’s a wrap for setting up Facebook Marketplace ads!
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How to Get Facebook Marketplace and Buy or Sell Items
- To access Facebook Marketplace, click the Marketplace icon in the main menu on the Facebook website or app.
- If you don't see Marketplace when logged into Facebook, try logging out and back in, or reinstalling the app.
- Facebook Marketplace is only available to users 18 and older in supported countries.
Facebook Marketplace is a free feature that allows users to buy, sell, and trade items with people nearby — kind of like a garage sale, but online.
Here, you'll find all kinds of items for sale, both big and small, cheap (even free) and expensive.
In this guide, we go over how to access Facebook Marketplace on a browser or the mobile app, some troubleshooting tips, reasons why Marketplace may not be available to you, and how to sell items on Facebook Marketplace.
Important: Facebook Marketplace is available to users 18 and older in most countries, including the US and Canada. For a full list of supported countries, see the footer at the bottom of the official Facebook Marketplace page.
How to access Facebook MarketplaceAccessing Facebook Marketplace is typically a straightforward process. If you're on the Facebook website, you can access Facebook Marketplace by clicking the Marketplace icon in the main menu located on the left side of the screen.
The Marketplace icon often appears in the menu section as a shortcut.
Abigail Abesamis Demarest If you're using the Facebook app, tap the Menu icon (it looks like three horizontal lines), then tap Marketplace. If you don't see it in the list, tap See More for the full menu.
Marketplace on the mobile app is found in the Menu section of the app's navigation bar. Abigail Abesamis DemarestIf you're not seeing Facebook Marketplace when you're logged into Facebook, here are a few things you can try:
- Log out of Facebook, then log back in.
- Uninstall the Facebook app, then reinstall it.
- Change your Facebook profile region to a country that supports Marketplace. To do this, edit your profile and change your current city.
- If you have a new Facebook account, use it regularly to help prove to Facebook that it's a real account. Like and comment on posts, share photos, and add friends.
- Visit the Facebook Marketplace website via a direct URL.
If you're unable to access Facebook Marketplace, even after following the steps outlined in the previous section, there are a few potential reasons why:
- Age: Facebook Marketplace is only available to Facebook users 18 and over.
- Region: Marketplace is available in 50 countries. If your current location is set to a country that doesn't currently offer Facebook Marketplace, the icon won't appear.
- Device: Facebook Marketplace only works on the iPhone 5 and later models, Android, and iPads.
- Age of account: If you have a new Facebook account, Marketplace might not immediately be available to you.
- Infrequent use: Facebook's main menu shows shortcuts to the features you use most. If you never or rarely use Facebook Marketplace, the icon may disappear.
- Access revoked: If you've violated Facebook policies when using Marketplace, your access to the service can be taken away.
To sell something on Facebook Marketplace, simply go to the Marketplace section of the app or website, then select Create new listing.
For more details on what you can and can't sell, and tips for standing out, check out our guide to selling on Facebook Marketplace.
Video: How to use Facebook Marketplace
Abigail Abesamis Demarest
Abigail Abesamis Demarest is a contributing writer for Insider based in New York. She loves a good glazed donut and nerdy deep dives into the science of food and how it's made.
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How to activate the marketplace on Facebook ▷ ➡️ Creative Stop ▷ ➡️
Recently, most of your friends have started buying and selling used items, among other things, with some success. Intrigued as to why, he decided to ask for more information, and, between one explanation and another, it turned out that the exchanges were made through Growing from Facebook .
Passionate about this topic and wanting to join this system, you decided to get more information, so without thinking twice, you opened Google and you searched for information at how to activate Marketplace on Facebook .
Is this really so? Excellent, then I am happy to report that you have chosen the right guide! In fact, below I intend to clarify all the fundamental aspects of this online trading system by teaching you how to access it and make purchases and sales in a few steps. If you're still not sure, the only requirement to access the Facebook Marketplace is to have an account on the world's most famous social network: it's essentially a completely free portal, a kind of "showcase" where you can see the objects listed to sell, and offer others, and then proceed to a direct agreement with the seller or buyer through the exchange of personal messages.
Since there is no control over money transactions, which in most cases end in cash payments and a handshake, I would like to give you a fundamental preliminary recommendation: before completing a purchase, make sure that the seller is a seller.
human. a real profile and not a false one, that the object in question is in good condition and, above all, has never made money transfers, for example, via PostePay top-up or similar means, before the purchased item is in your hands, since fraud is always out of the question. mountains! All clear? Well then, let's get started.
- Activate Marketplace on Facebook for mobile phones and tablets
- Activate Marketplace on Facebook for PC
Index
- 1 Activate Marketplace on Facebook for mobile phones and tablets
- 2 Activate Marketplace on Facebook for PC
- 2 Activate Marketplace0 for PC Activate the Marketplace on Facebook for mobile phones and tablets
- If you want to go to the market from the desktop:
- First open Facebook in your browser and then just look at the sidebar.
- Here, the Marketplace option will be visible in the sidebar.
- First, open the Facebook application on your mobile phone.
- Then click the three lines icon in the upper right corner.
- The Marketplace option will be visible in the list of products.
- Just click on it and it will open in a new tab with all the features.
- First, click on the "Request Verification" option for Marketplace Groups.
- Fill out the review form and describe your products, which blocked your marketplace.
- After 24 hours, if everything goes well from the Facebook team, you will receive a response that access has been restored.
to Activate the Marketplace on Facebook using his mobile phone or tablet, you don't need a separate application, just download and install, if you don't already have it, the social network application dedicated to Android o iOS: The Marketplace section is "embedded" into it.
After the installation is complete, launch the application by downloading it from Android (screen with all installed applications) or from Home screen iOS, log in (if necessary) and click the Marketplace icon in the shape of store located at the top or the bottom bar of the app (depending on whether you're using Android or iOS). In addition, you can access the same section by pressing the button ☰ is placed on the top right or bottom right, then on item Other… is placed in the opened menu and finally in element Growing .
In the center field of the proposed screen, you can see a series of ads according to your preferences and place of residence, divided into categories: if you want Guardar one to view later, click the bookmark icon located in the preview. If desired, you can change the position by clicking on element edit position .
Help with buttons Categories es Search is located on the top bar of the Marketplace screen, you can only view listings in a specific category or search by name. To view saved items , you can click the button of the same name, located in the same section. Finally, to see the products you have for sale, the products you have purchased or the sellers you have contacted for information, and the groups you belong to that have ads, you can refer to sections Selling, buying es Follow now , available at the push of a button you .
To access the details of a particular listing, simply click on its preview: Facebook will open a summary box where you can view the details of the item for sale, as well as information about the seller and their location. By using the corresponding keys displayed on the screen, you can Request more information After sending an automatic message, start a chat Exchange messages with the seller, save the announcement or share it in a personal / group profile.
If you think that the item you have selected does not comply with the rules for selling on the marketplace, or if you know for sure that your seller is a fake or fraudulent profile, feel free to create a report using the button Other and votes Article Report and/or Notify seller .
Selling a product is even easier - to start showing ads, click on the field What are you selling? placed on the main screen of the marketplace, select the most appropriate category with the object you are interested in ( Objects , vehicles , Housing o Job offers ), fill out the proposed form with all the information ( name, price, location , description and so on) and at least one product photo, press button Venga , choose if you want to share the ad also on your timeline or in a group, and complete the post by clicking the Public button.
Activate Marketplace on Facebook for PC
Are you more comfortable shopping on PC, so you have every intention of activating Marketplace on Facebook for PC and accessing the storefront through your browser? There is nothing easier!
First of all, connect to the Facebook home page by clicking on this link, enter your login details in the appropriate fields on the right (email address - phone number - username and password) and click button Login to login to your profile home page.
Once this is done, click on the Home item located in the upper right side, then look for the box located on the far left of the page (which contains your name with a series of quick links to the most frequently used sections of the site), and click element Growing dwelling in it. If you cannot access the desired section in this way, you can easily click this link to log in immediately after entering, when prompted, your personal access credentials.
At this point, you should be in the Marketplace: the center box shows some items for sale recommended according to your preferences; optionally, you can use the search bar directly above the recommended field to perform specific searches on the name of the asset you are interested in (e.g. iPhone , garden table , Opel Astra so).
Alternatively, you can refine your search using control panel is located on the left: in this way you have the possibility to filter articles by minimum and maximum price, view articles for sale only in a certain location, or specify the maximum range of kilometers depending on your location and, if so, want to choose a specific category of objects to display.
To save the ad without opening it for easy reading later, hover over the ad preview and click the 9 icon0003 marker this appears in the upper right corner.
However, to see detailed information about an item offered for sale, just click on its preview: through the field that will appear on the screen, you can see the position of the seller on the map, Request more information by sending an automatic message through the corresponding button , view the seller's profile, send a message via Messenger, save or share the ad.
Saved listings can be viewed and edited in the Collections section of the Marketplace homepage. Also, again through the main page of the portal, you can see the announcements posted about the groups to which you belong by clicking on the Groups link; listings you have sent an automated message to through the Purchases section and items you have listed for sale through the Sales section.
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0003 Angle arrow pointing down is located in the upper right corner of the article summary screen and uses the elements Article report o Tell seller notify Facebook.
Selling a product is very simple: all you have to do is click the button + Sell something attach to the initial screen of the portal and fill out the form with the requested information ( object name , posición , precio , nine0003 category , photo and other relevant information), and then complete the procedure with the button Public .
You can also access the sales control panel by clicking on the text box What do you sell? , also located on the main screen of the marketplace or by clicking on the element Market announcement is attached to the quick operations menu, which is accessed by pressing the button (+) Resident in the upper right corner in the blue bar of all pages of the social network. It wasn't difficult, right?
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Facebook Marketplace is not available to you - what should I do?
Content:
If your Facebook marketplace is blocked or unavailable and showing the error you set up earlier, you may have violated the Facebook marketplace policy.
There are several Facebook policies that you must comply with in order for your marketplace to work.
Well, if that's not available to you, there are a few ways you can use to get your blocked marketplace back on Facebook.
During fixes, you may encounter Facebook rejection a few times, but there is actually a real working method that will be included in this article.
To fix Marketplace that is not available to you, first review the reasons listed in your Marketplace profile and then submit a review request to Facebook. Right now Facebook has a lot of restrictions on the sale of products, and if you do not violate these rules, your access to the Marketplace will definitely be restored.
If you see that your Facebook marketplace is not available, then you have different reasons and there are several types of errors experienced by marketplace users. Now let's explain the general detailed meaning of this type of errors and why they occur!
Where is the Facebook Marketplace option?
The first thing you need to know is where is the marketplace on your Facebook and what should you look for in the settings or sidebar.
For example, if you can find an option and then it shows any error, then that should be fixed, otherwise if you just want to find the option, let's follow some simple steps.
For desktop:
If you want to view the Marketplace option on the mobile app, you can simply view it on the app by simply clicking on the three lines icon.
Why is the marketplace not available to you?
If you are selling something on Facebook from the marketplace and you simply have limited access to the marketplace, this could be due to various reasons.
You have violated any rules or have not reached the age limit, in such cases your trading platform may be blocked.
Let's analyze the reasons in more detail:
Your browser error:
This is happening on your desktop and is not a server side issue and you can just try to fix it by simply reloading the page in your browser. This usually happens if your browser is unable to execute certain HTML on the web, you can simply try another browser like Chrome.
Marketplace removed Facebook:
This may be possible if you have not used the Marketplace for a long time or if you are using an unsupported language. There are other reasons why the Facebook marketplace is blocked, such as if you sell restricted items on the marketplace or violate any policies on the Facebook marketplace, then access to the marketplace may also be restricted or blocked.
Your age is a problem:
If you are under the age limit to create and sell content on the marketplace, then you still do not meet the standard rules and your Marketplace account may be banned until you reach the age limit and then submit a verification request.
Basically, these are the main reasons why access to the marketplace will be blocked.
There are three different verification steps, and if two of them fail to restore, your marketplace will be permanently locked out.
You can request an error message check with just one touch.
Fix Marketplace not available to you on Facebook
The Facebook Marketplace feature is an easy way for users to buy and sell their products. However, if you don't see your marketplace or it's unavailable for other reasons, you can try these options and resolve your issue.
1. Log out and log in.
If Marketplace was unavailable due to a temporary error, you can simply log out of your Facebook account and log back in. It was just a bug and is easily solved by logging out for a while and then logging back in.
2. Ask the Facebook Ads team
As you know, Facebook marketplace products can now be shown in ads and will display the "Sponsored" tag below the post.
Now ask the team to check it right here and restore access. They will simply log the request and then the appropriate team will send you an email a few days later that your access has been restored.
3. Report to Facebook help repeatedly.
Even after this, if your problem is not resolved, try to report it to the Facebook help desk as many times as possible.
This will help you draw attention to your issue on Facebook. You must continually report your issue until it is noticed and resolved.
To let the Facebook help team know about fixing an issue with Marketplace,
This is all you need to do a few times if it doesn't work the first time.
Totals:
This article explains the steps you can take to fix any marketplace error by simply contacting Facebook. Like the Facebook algorithm, there are sometimes bugs that are manually checked by the Facebook team. That's why by submitting a review request, there is a chance that your marketplace will be restored.
