How to view insights on instagram without facebook
How to Use Instagram Insights (in 9 Easy Steps)
Instagram Insights shows you engagement analytics that empower you to improve your Instagram for Business strategy.
You no longer have to guess about what works for your audience; Instagram Insights will tell you. You’ll therefore be able to get more likes, earn more followers, and grow your profile exponentially.
In this post, we’ll go over everything you need to know about Instagram Insights and how to leverage it to improve your Instagram profile.
What is Instagram Insights?
Instagram Insights is a feature that allows Instagram Business Account users to see analytics related to their profile and posts. From this data, you'll be able to identify what your audience likes and engages with the most to improve your Instagram strategy.
Why use Instagram Insights?
Instagram Insights allows you to get access to important user engagement data for your business profile. It’s not just enough to know the raw numbers, such as the amount of likes you get for one post. It’s important to understand your audience, too.
That’s where Insights comes in. It tells you how they do things, what they prefer, and who they are. You can certainly make business decisions based on gut feeling, but you're much more likely to hit the mark when you can validate assumptions with cold, hard facts.
Data and analytics help you measure the impact of your marketing efforts across different channels to see if there's something you need to do differently — like target a different audience, post at a certain time of day, or experiment with a new content format.
Social media isn't any different from other aspects of your marketing in the sense that it can be measured and improved upon. That's why you'll be able to create a more effective Instagram strategy using Instagram Insights.
To use Instagram Insights, you must first have a business profile. The good news? If you're already using a personal account, you can switch to a business profile right from your phone.
Here's how to convert your account in a few simple steps.
How to Get Access to Instagram Insights
- Open up your profile on the Instagram app.
- Access the Settings page.
- Tap 'Account.'
- Click 'Switch to Professional Account.'
- Choose your category and click 'Done.'
- Optional: Switch to a Business account.
- Optional: Connect your Facebook page.
1. Open up your profile on the Instagram app.
You can convert your Instagram profile to a Business account directly from your Instagram mobile app. First up, open up the app and click on your profile picture on the bottom right-hand corner of your feed.
2. Access the Settings page.
Next, it’s time to head to Settings. On your profile, click the hamburger icon on the top-right corner.
On the pop-up, click “Settings.”
3.
Tap "Account."A list menu will come up. Tap “Account.”
4. Click "Switch to Professional Account”.
By switching to a Professional account, you can get access to Insights immediately — even if you’re not a business.
5. Choose your category and click “Done.”
Choose the best category that describes you. Once you’re finished, click “Done.”
After, go back to your profile. Here’s what it will look like:
As you can see, you can immediately access Insights with a Professional account. If you’re a freelancer or content creator, you can stay as is, or you can take the extra step of switching to a Business account.
6. Optional: Switch to a Business account.
If you’re a business, organization, or brand, you’ll want to take the additional step of turning your Professional account into a Business account. A Professional account gives you full access to Insights, but is designed for independent digital creators. A Business account is more apt for companies.
Note that turning your account into a Professional account always comes before switching to a Business account.
To turn your account into a Business account, click the hamburger menu in the top right corner of your profile. Click “Settings,” then “Account.” At the bottom, click “Switch Account Type.”
Then click “Switch to Business Account.”
Done! You’re now a Business account with access to Insights.
7. Optional: Connect your Facebook page.
Lastly, if you have a Facebook Business page, it’s important to connect it to your Instagram Business or Professional account. To do so, go to your profile and click the “Edit Profile” button.
Under “Profile Information,” click “Connect Facebook page.” Follow the prompts to connect your Page or create a new one.
Be sure to already have a Facebook account prior to connecting your page. Click here for instructions for setting up your Facebook Page if you don't already have one.
Once you’ve set up your Professional or Business Account, you can begin to use Instagram Insights.
Before we get into specific instructions for using it, however, here are the analytics on this channel that marketers need to know and understand — and how to use them.
Instagram Insights Explained
Let’s look at Instagram Insights from a bird’s eye view and zoom in piece-by-piece.
Insights Overview
Insights Overview is the “home page” of Instagram Insights. Here, you’ll see how you’ve fared overall.
You get several pieces of information on this page:
- Date Range: This represents the days and weeks of data on the screen. You can change the amount of time by clicking “Last 7 days” on the top left-hand corner.
- Information: If you’re ever lost or don’t know what something means, you can click on the “i” button on the top right-hand corner and get definitions for the terms on the screen.
- Accounts Reached: Accounts Reached refers to the number of unique users who have seen your content — posts, stories, reels, videos, Live videos, and promoted ads — at least once.
- Accounts Engaged: Accounts Engaged refers to the amount of users whom 1) you’ve reached and 2) interacted with your content in some way. Interactions can include likes, saves, comments, shares, and replies.
- Total Followers: Total Followers refers to the number of people who follow you.
- Content You Shared: This section gives you the overall number of posts, Stories, reels, videos, Live videos, and promotions that you’ve shared.
Now, let’s go into “Accounts Reached,” “Accounts Engaged,” and “Total Followers” in more detail.
Accounts Reached
In Accounts Reached, you’ll see more specific information about the users who have seen your content and interacted with your profile in some way or form.
Lets’ break down the different pieces of information you’ll find in this page.
- Reached Audience: The reached audience section shows you how many unique users have come across your content. Your reached audience will be broken down by follower status, gender, age, countries, and cities. You can also see the amount of people you’ve reached via ads and promotions.
- Content Reach: The content reach section allows you to see which types of posts have reached the greater amount of people. You’ll first see a graph with the number of people who’ve seen your posts, stories, reels, IGTV videos, and Live videos. Underneath, you’ll see your individual top-performing posts based on reach.
- Impressions: Impressions refers to the number of times all of your posts have been viewed — including repeat views by the same users.
- Profile Activity: Profile activity breaks down the actions users take after visiting your profile.
You can see the number of website taps, business address taps, call button taps, email button taps, and text button taps. For these metrics to show up, however, you have to have set up those buttons.
Accounts Engaged
Accounts engaged refers to the number of users who interacted with your content beyond just watching it or scrolling past it. Let’s break down the sections on this page.
- Engaged Audience: The engaged audience section shows you how many unique users have liked, commented, saved, shared, or replied to your content. Your engaged audience will be broken down by follower status, gender, age, countries, and cities.
- Content Interactions: The content interactions section shows you the total number of times people have liked, commented, saved, shared, or replied to your content. It then breaks down this number on a per-post basis. You’ll also see your top-performing posts per category.
Total Followers
The total followers page of Instagram Insights allows you to see the total number of users who follow you. You can also see follows, unfollows, top locations, age ranges, and genders.
Under total followers and its demographic breakdown, you’ll then see one more section: most active times.
- Most Active Times: The most active times section shows you the hours and days that your followers are most often on Instagram. This allows you to determine the best times to post so you can engage the greatest amount of followers.
How to See Post Insights on Instagram
To see post insights on Instagram, navigate to your Instagram profile and click the button that says “Insights” right above your posts. Alternatively, click the hamburger menu on the top right-hand corner and tap Insights. There, you’ll be able to see Insights for all of your posts, reels, live videos, and more.
Next, let’s go over how you can see insights for individual posts on Instagram.
How to See Insights for an Individual Post
- Navigate to your profile.
- Navigate to the individual post you’d like to see insights for.
- At the bottom of the post, there will be a banner. Tap View Insights.
- You can now see how many likes, comments, shares, and saves your post received.
How to See Insights for a Reel
- Navigate to your profile.
- Navigate to the individual reel you’d like to see insights for.
- At the bottom of the reel, there will be a banner. Tap View Insights.
- You can now see how many plays, likes, comments, shares, and saves your reel received.
How to See Insights for a Story
If your Story is currently live on your profile:
- Navigate to your profile.
- Click on your profile picture.
- Scroll up on the story.
- You’ll immediately access insights for that Story, including replies, exits, link clicks, forwards, and more.
If your Story has already expired or more than 24 hours have passed:
- Navigate to your profile.
- Tap the Insights action button at the top of your post grid.
- Under Content You Shared, tap the row of Stories you’ve shared in the past.
- Swipe up on the individual story you’d like to see insights for.
How to See Insights for a Live Video
If you’ve just finished your Live video:
- Tap View Insights immediately after finishing your video.
- You’ll now be able to see the number of viewers, likes, drop-offs, comments, and other interactions.
If you broadcasted your Live video in the past:
- Navigate to your profile.
- Tap the Insights action button at the top of your post grid.
- Under Content You Shared, tap the row of Live videos you’ve shared in the past.
- Click on the old Live video you’d like to see insights for.
How to See Insights for a Video
- Navigate to your profile.
- Click the Play triangle button (▶) right above your post grid.
- Tap the video you’d like to see insights for.
- Tap the horizontal (⋯) or vertical (⋮) three dots on the corner of the video.
- Tap View Insights in the pop-up menu.
Next, we'll get into how to use Instagram Insights in your day-to-day.
How to Use Instagram Insights
Instagram Insights is a fantastic tool, but it can be hard to know what to do once you gain access. Here are some of the most useful ways you can use Insights as you grow your Instagram profile.
1. Measure reach.
Click the Accounts Reached section. As mentioned, reach reflects the number of unique users that have seen any of your Instagram posts.
Within this category, you'll see insights for:
- Top Posts: The posts that generated the most reach.
- Top Stories: The Instagram Stories posts that generated the most reach.
- Top IGTV Videos: The IGTV videos that generated the most reach.
- Impressions: How many times your posts were seen.
- Profile Activity: Profile visits, website taps, and other activity.
Some of these insights can be expanded for more insights.
2. Track profile visits and followers.
On the Accounts Reached page under Account Activity, you'll be able to see Profile Visits.
Profile Visits reflects the number of times your profile has been viewed.
Find out how many of your profile visitors are turning into followers by dividing your number followers by the number of visitors. Track this number over time to find out whether your “conversion rate” is increasing or decreasing.
3. Determine website clicks.
Website Taps can also be found under Accounts Reached > Profile Activity. This insight reflects the number of times any links you've included in your business profile have been clicked.
5. Track content interactions.
Navigate back to Insights Overview and tap Accounts Engaged. This will bring up a page that shows how your content is performing in terms of engagement, breaking down the metrics by content type.
Likes speaks for itself, reflecting the number of users who liked your post. As with likes, Comments reflects the number of comments left on your post. Saves highlights the number of unique users or accounts who saved your post. If any of these numbers are low, it’s important to reevaluate your Instagram strategy.
6. Track your followers.
Navigate back to Insights Overview and click Total Followers. You'll then reach the Follower Breakdown page.
This page reflects how many followers you've gained or lost over the past week, as well as the average times of day when your followers are using Instagram — data that can be highly beneficial when planning posts.
7. Learn which actions were taken on your post.
To view insights for a specific Instagram post, start by visiting your profile. Tap on the post you'd like to look into, then click View Insights below the image
Under the “Profile Activity” section, you’ll find out the number of actions that users took on your profile as a result of seeing your post — things like visiting your profile, then taking an action like clicking on your website link or following you.
8. Use "Reach" to see where your post showed up in feeds.
Previously named “Discovery,” Reach indicates where your post was seen — or discovered — the most, including how many accounts weren't already following you when they first saw the post.
This section includes metrics on Impressions, which reflect the number of times your post was discovered from a particular place within Instagram, like the user's home feed, a search, your profile, a location tag, or a hashtag.
Reach insights also include data on a post's reach — which reflects the number of unique accounts that saw your post.
9. View Story insights.
Instagram users with a business profile are able to view insights into their ephemeral Stories.
To view your Story insights, navigate back to Insights and scroll down to Content You Shared section on the Insights Overview page.
Scroll down to the Stories section, and you'll be able to see insights for older stories, as well as any that have not yet expired.
Next, we'll get into the more specific insights you can explore.
Impressions
This insight represents how many times your Story was seen.
When viewing these insights, keep in mind that you're able to add multiple images or videos to your Story.
When you do this, every piece of visual content in your Story is counted as a single photo or video in your post.
Let's say you add six photos to your Story. Whether someone only views one or views all six, Instagram only counts your entire Story having received one impression.
The same goes for Story content that has been viewed by a single user more than once. Instagram still only counts that interaction as the entire Story having received one impression.
Reach
This insight reflects the number of unique users that have seen your Story.
Taps Forward
This insight reflects the number of times a user taps your Story photo or video to skip to the next piece of media.
Taps Back
This insight reflects the number of times a user taps your Story photo or video to go back to the previous piece of media.
Replies
This insight reflects the number of times users send messages through the Send Message text box on your Story.
Swipe Aways
This insight reflects the number of times users swipe to skip to the next account’s Story — not to be mistaken for "tap forward," which reflects users skipping ahead to your next piece of Story media.
Exits
This insight reflects the number of times a user leaves the Stories section entirely to return to the home feed.
Measuring Your Effectiveness With Instagram Insights
Now that you know how to access data to inform your strategy with Instagram Insights, you can analyze that data and determine what's working for your audience (and what's not). From there, creating content that gets a ton of engagement will be a lot easier as you consider those benchmarks.
Editor's Note: This post was originally published in January 2018 but has been updated for comprehensiveness.
Can I view Instagram Insights from a desktop? Sotrender Resources
Klaudia Żyłka
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Yes, and no.
😉
As you most probably know, you have access to your Instagram Insights only from your mobile app, and once you switch your profile to a Business Profile.
However, there is now a way to see your Instagram data from a desktop device – via Facebook’s Creator Studio. Alternatively, there are also external tools that can aggregate and present your Instagram data.
Instagram Insights – what are they?
Instagram Insights, if you’re not familiar with this term, are basically data and metrics informing about how your Instagram profile is performing.
As we can read on the official Instagram website:
You can use Instagram insights to learn more about overall trends across your followers and your content’s performance with your audience. (…) Insights are free and available only for business or creator accounts. You can view insights from your profile in the Instagram App.
As you can see, accessing Instagram Insights is possible only from the mobile app.
However, there are now ways to see all those data from a desktop device. Even though actually, you’ll no longer be accessing Instagram Insights, you’ll be able to see the exact same data (or in some cases even some more data).
How to access Instagram Insights from a desktop deviceIn order to have the possibility to see data about your Instagram performance from a desktop device, you first need to connect your Instagram Business Profile (or Creator Profile) to a Facebook Page.
Once you do this, just go to the Creator Studio, choose Instagram at the top of the page and then Insights tab from the menu on the left.
If you’re wondering what Creator Studio is, it’s a native platform within Facebook, from which you can publish content, manage it and analyze its performance.
How to access Instagram Insights from a desktop
You’ll see all the same data that you see on the mobile app. The only difference is that the data will be presented in a slightly different view.
You can also select a time period for which you want to see your insights, e.g. this month, last 28 days, lat 7 days etc.
Here’s an example:
Instagram data presented in the Creator Studio
Even though the desktop version may make it easier and more convenient to view and analyze your data, for many marketers and professionals, it’s still not a perfect way of understanding their performance.
The latest Meta product, called Business Suite, also makes it possible to analyze your Instagram data from a desktop device. However, it’s not available yet to all Facebook users, so you have to wait for your turn. Another drawback is that, as it’s a new platform, it may contain some bugs and not all the features may be already accessible.
Analyzing Instagram data on a desktop in a more convenient wayWe totally understand if you prefer to analyze your Instagram metrics on a desktop rather than on a limited mobile screen. It’s completely understandable also if you feel that what Instagram Insights has to offer is not enough for you.
Apart from using Creator Studio, you can also take advantage of external social media analytical apps that are available on the market. One of them, which you may or may not have heard of, is Sotrender.
Sotrender helps to analyze Instagram performance in a longer time period, understand audience interests and behaviors better, but also generate comprehensive reports.
Analyzing Instagram insights on a desktop in Sotrender
Another key difference, and advantage of using Sotrender, is that within one tool you get both insights about your organic, and paid, performance, meaning also about your ads. In Instagram Insights on your mobile device, you will see some metrics about your ads performance, however, they are mixed with organic results. You’ll definitely lack some crucial information about your ads specifically.
Analyzing paid Instagram Insights in Sotrender
In Sotrender you will see plenty of ads-related metrics like reach, impressions, CPM, CPC, audience share, sentiment, and many more.
Sotrender offers a 14-day free trial so you can easily test it anytime to see if it fits your needs and offers the data that you are actually looking for.
Instagram Insights, Facebook platforms, or an external app?
There is no good answer whether you should use free Instagram Insights on your mobile device, Creator Studio on your desktop or an external app. Using all of these platforms will provide you with a lot of valuable metrics. However one should be aware of some limitations that these platforms have. It’s your decision which one you’d go for. 🙂
Usually, once becoming more professional, the need of having more in-depth data is also increasing. It’s natural to start with Instagram Insights – and for a beginner that would be a lot of information to process already! However, as time passes by, we’re pretty sure that your needs will evolve, and eventually, you will go for some paid solutions. 🙂
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Author
Klaudia Żyłka
Marketing Team Lead
Instagram, dogs, books and food lover. Former student at Warsaw University and Malmö University. Improving her marketing skills every day.
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How to view Instagram statistics 2022
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Instagram account statistics could only be viewed using third-party services and programs, but now it can be done in your own account and even from a computer to Facebook in Creator Studio.
Where is this statistics and how to do it on Android and iPhone?
Instagram statistics for the account as a whole, individual publications and Stories can be viewed for free, but first you need to create a business account or an author account.
👉 How to make a business account on Instagram
How to make statistics on Instagram account
You will get statistics of the photo and the whole account after switching to a business profile or author account . You can do this for free. Previously, it was necessary to link the Facebook page. But now this can not be done.
But in order to run ads directly in the application, Facebook still has to be linked. To do this, you need to remember your e-mail and password from your Facebook account, as well as create a public page for your business account.
How to view Instagram account statistics
After transferring to a business account or an author account, you will see the inscription “View professional panel” and the “Statistics” button at the top.
If you immediately click the button, then you will immediately go to the Statistics of your Instagram profile.
If you click "View professional panel" - then you can see all the tools for working with a business account / author account. Including there will be a line "all statistics".
The third way to view Instagram statistics - in your account, click the three bars on the top right and select "Statistics"
Instagram account statistics can only be viewed from the current moment. Everything that happened before, no one will ever know =) Therefore, you will see some intelligible statistics for the entire account within a week, and only new posts will have photo and video statistics.
What do statistics mean and how to use them for promotion on Instagram?
Statistics are needed not only to track the progress of an account, but also for potential advertisers who ask for the Reach and Engagement of an account before buying an ad.
What does Instagram stats mean?
On the main screen, you can select the period from the top - statistics for the last 7 days or 30 days.
Accounts Reached - is the total number of people who saw your posts, Stories and IGTV) in a week, plus a comparison with last week. It differs from Impressions in that here each person (account) is counted only once, even if he watched your posts several times. Therefore, Reach will always be less than Impressions.
👉 Instagram reach: what is it and how to increase it?
Click on Covered accounts and more detailed statistics will open.
Subscribers and everyone else (by reach) - how many of the audience covered were subscribed to you, and how many were not.
Content type - which content received the most coverage (also broken down by subscribers and unsubscribers)
Here you can also see which posts were the most popular in terms of reach.
And if you press the triangle bracket 9 on the right0013 > , then you can filter statistics on Instagram by other indicators (comments, likes, subscriptions, etc.).
Impressions is the total number of content views. One person could watch several times, different content. Therefore, impressions are always more reach.
Actions in the profile are visits to your Instagram account plus clicks on the buttons in the account header (email, store, phone, etc.).
YOUR AUDIENCE
Return to the first Instagram Insights screen. In the Your Audience section, click the triangle bracket on the right > . Statistics on subscriptions and unsubscribes on Instagram will open.
Increase - on this graph you will see the number of subscribers, unsubscribers and total (subscriptions minus unsubscribes).
Below are statistics by location, age and gender.
Peak periods - time (days and hours) when followers were most often on Instagram.
CONTENT YOU POSTED
Go back to the first Instagram Statistics screen. In the "Content you've posted" section, you'll see the number of posts/Stories/IGTV/Promotions in the last 7 or 30 days (depending on the filter on the top left). For each type of content, you can filter by all engagement indicators (impressions/reach/likes (likes)/comments/saves).
This will help you better understand the results of advertising from bloggers or giveaways. But this is only available for profiles with more than 10,000 subscribers. You can wind them up and go to the author’s account, especially if you don’t have enough 1000 subscribers and can’t wait to get new statistics right now. This will not hit the account engagement much. But ideally, of course, you need to grow organically, with the help of advertising from bloggers and targeting.
How to view post statistics on Instagram
To find out the statistics of views (and not only) of each publication - photo or video on Instagram, you need to open the desired post and click "Statistics".
The top line of statistics is the number of likes, comments (👉 Comments on Instagram: how to talk subscribers), transfers to Direct and saves.
Saves - how many times the "save" button was pressed.
Visits to profile - how many times they went to the account from this photo.
Reach - how many people viewed the photo. On average, there should be 30-60% of subscribers. Less - a lot of bots that do not look at posts. More — if you ran an ad, got featured, the post turned out to be very popular, shared, etc. The larger your account, the smaller the reach in % of subscribers. Old followers abandon accounts or lose interest. This is fine. The highest coverage (in % of subscribers) is for accounts with up to 1000 subscribers.
To increase your reach, be sure to post regularly, with a content plan. Even according to the coverage statistics on Instagram, you can understand whether you published a post at the right time or not.
If you swipe up on these statistics on Instagram, you can find out even more interesting things about the statistics of the post.
Profile visits - how many people went to your account after seeing this post
Reach - how many people saw your post.
Impressions - how many times your post was viewed. One person can view multiple times, so impressions are always more than reach.
From main page - how many people saw the post in the feed
From "Interesting" - views from the recommended tab, with a magnifying glass. The more, the more likely that the post has become "viral" (it is sent to friends, it appeared in the recommended). Also, a large percentage happens if you promoted a post.
From profile — how many people saw the post by logging into your account
From hashtags — how many came from hashtags
From “other” - all other sources
Instagram Stories statistics
In a personal account, you can only see the total number and accounts of those who saw your Stories. To do this, swipe up from the bottom of any Story on Instagram.
After switching to a business or author account, you will have detailed statistics for each Instagram Stories. What does each statistic mean?
INTERACTIONS
Total statistics on the number of reactions to your Stories:
Replies — how many people answered you in Direct on this Story
Clicks on the link — how many times after this Story they went to your account and clicked on the link in the description.
Visits to profile - how many times after this Story they went to your account.
REACH STATISTICS
Here you will see statistics on how many people see your Stories and how they find them:
Accounts covered by this Story (Reach) - total number of people who saw this Story
Impressions - how many times this Story was viewed .
Subscriptions — how many subscriptions after this Story.
Navigation = back + scroll forward + jumps to next Story + exits0003
Forward - Number of taps forward to view your next Story
Next Story - Number of scrolls to the next account's Stories. Here you can understand whether was interesting or not was History , whether a person wanted to watch your content further or moved to the next account.
Exits — number of exits from the Stories view mode. Again, you can see the statistics of how the Story was able to keep the attention of subscribers.
How to use Instagram account statistics?
Do not draw conclusions after the first week, how to connect free statistics on Instagram. Check how it will change for at least a month. Compare weekdays, weekends and holidays, good/bad weather outside.
Don't be in a hurry to "give it all away" if your coverage dropped in late spring and summer. Previously, no one had such statistics, and people who do not know the general trends in social networks and the Internet are afraid of fluctuations in statistics in their Instagram account. In the fall and after the New Year holidays, there is always an increase, and in the spring and summer there is an outflow. Of course, this does not apply to "seasonal" businesses (spring-summer travel agencies have growth, for example).
Even though many of us have a smartphone as an extension of our hand, we still scroll through Instagram less when we are on vacation, it’s summer outside, etc. Therefore, do not rush to arrange another giveaway or pour extra money on advertising if your coverage decline is seasonal.
But do not abandon your account, if necessary, make pending posts for the holidays. Then even if you yourself are resting, you will still flicker in the feed of subscribers.
You will have the most reliable statistics a year after you make it. Therefore, it is best if you monitor your indicators on Instagram and write them down separately, noting what you did - cheating, advertising with bloggers, advertising (targeting), other promotion methods.
Instagram profile statistics: 5 services + decryption
Instagram account statistics are information about users who visited the account and / or performed some action (liked, subscribed, watched a post, answered a question, etc. ).
I will not pour water about its importance, you already know this. Therefore, I go straight to the point and answer the question of how to view statistics on Instagram.
Important. Each “View” of the profile has its own characteristics, so some metrics may differ.
And more metrics depend on the completeness of the profile (active buttons, links, etc.).
on Instagram
In order for you to have statistics at all, you need to switch to a business profile or an author account. It's a matter of three minutes. Go to Settings -> Account -> Switch to Professional Account.
Next, the social network will prompt you to select categories and type of account. After switching, new buttons will appear under the header.
1. Profile
To see some statistics, you need to maintain a page on a professional account for at least 7 days. Otherwise, she simply will not gather.
Now go to the statistics - click on the button of the same name. You can choose how long to display the data.
- Overview
1. Accounts covered
The number of unique accounts whose owners have seen any of your igtv posts, stories or videos at least once.
Now about the metrics below:
- Impressions. Unlike reach, they include multiple views of posts from the same account;
- Account activity. Displays profile visits and clicks on: website address, "Call" button, etc.
Next, you can see the reach of popular posts, stories and IGTV videos.
If you need, for example, a different post, or if you want to see coverage for all posts, click next to the "All" section. Next, all posts will open, and you will see the reach on them in an oval.
In addition, you can choose a period - display publications for the last 2 years, year, 6 months, 3 months, 30 days, 7 days and the desired metric to check.
By the way, read our article - how to increase the coverage on Instagram, it will not be superfluous
2. Interactions with content , save, repost, replies.
Popular interaction-based posts are also displayed below.
Important. Evaluate profile quality with InstaHero Follower Analysis. The service will provide you with a complete analysis of your audience and its activity on your page. Based on the results, you have every chance to increase coverage! Click and do a free analysis -> InstaHero
- Your audience
The section collects all statistics on your audience for the selected period. You can see the total number of subscribers, the growth over the period in percentage and in numbers, as well as the number of unsubscribes.
Audience data is available to you: by city and country, by age, gender, and most importantly - the periods of the greatest user activity in your profile by hours or days.
Audience dataLifehack. If an SMM specialist has already worked on the profile before you, it is useful to check for bots. This will help identify a real, live audience.
- Posted content
The number of posts, stories, active promotions and IGTV videos you have posted during the selected period, including today.
For each type of content, you can also go to the section with all, for example, stories and select the required metric.
You can view the statistics of an individual publication without opening the general one. Select a post, click "View Statistics" under it, and voila, analyze the metrics.
To view the story statistics - open the desired story, go to views, then click on the chart next to it.
2. Advertising records
You can also check advertising statistics in Instagram itself. This is done by looking at the statistics of a story or post that is being promoted as a sponsored post.
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Now, according to the laws of the genre, I will tell you in detail about the metrics that can be seen in the statistics of promotions.
Interactions:
- Profile transitions. Number of people logged into the account;
- Calls . Number of calls made during the campaign;
- E-mail. Emails sent during the promotion.
Interesting:
- Coverage. How many subscribed/unsubscribed people saw the post, as well as the percentage of coverage due to advertising;
- Impressions. The total number of views of the promotion, indicating the percentage of views from advertising;
- Subscriptions. Number of subscribed users during the promotion.
Promotion:
- Duration.
Advertising duration in days; - Costs . The total cost of this ad entry.
Audience:
- Gender . Percentage division of the audience into women and men;
- Age range. Audience division by age;
- The best places. Geolocation of the reached audience.
Similar metrics are shown by the statistics of promotions carried out using stories. The only difference is that it is supplemented with details about scrolling through stories, as well as exiting them.
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through services
Profile statistics that can be obtained using standard Instagram tools do not provide all the information necessary for successful profile promotion.
Therefore, many owners of commercial accounts use third-party services.
There are many different services for fast detailed analytics on Instagram. We recommend the first 3 in the table based on user experience. But this does not mean that the rest are somehow bad, we just did not test them and cannot vouch, but they will also provide you with analytics.
| Service | Free period | Cost |
| Livedune | 7 days | from 400 ₽/month |
| Instahero | Up to 1000 subscribers | from 99 ₽/check With the promo code "INSCALE" 30% discount for a full analysis of |
| Trendhero | Single account verification | 732 ₽/month |
Details on how to view statistics through services were described in our other article, so also go there and study. We also talked about how to analyze competitors.
Related:
Instagram analytics services: top 10Competitor analysis on Instagram (how and where)Now about how to view Instagram statistics through Facebook. I will say right away that Facebook is for advanced users, and it shows statistics ONLY of your advertising posts. But with a huge number of different metrics.
And to view statistics from Facebook, there is a special tool - Ads Manager. It connects through the Instagram account associated with the Facebook profile.
MetricsI won't list all the metrics. I will touch on, perhaps, the minimum list of standard metrics that Ads Manager shows.
- Pay per click. Shows the average cost per click;
- The ratio of clicks to impressions. Percentage of those who saw the ad and clicked;
- Frequency. How many ads each person viewed on average.
By the way, Ads Manager allows you not only to view, for example, visit statistics, but also to create an advertising post for Instagram, but its settings are much more complicated, and that's another story.
As an advertisement
Briefly about the main thing
We figured out how to view statistics on Instagram. And I remind you that a systematic analysis of traffic statistics, interactions, etc. helps to maintain an account more efficiently, and due to this, increase not only coverage, but also engagement (and this is a very important indicator, you know yourself). You can even see who likes whom on Instagram, but more on that another time.
And in conclusion, I would like to highlight three main points in which statistics will become well, just an indispensable assistant.
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- Content creation.
