How to see post in private account instagram
How to See Private Instagram Account Posts?
Are you looking to see Private Instagram Photos and Videos? Here we have some simple tips to achieve that. Numerous social media sites, such as Facebook and Instagram, are available worldwide. With the help of these social media sites, you can easily communicate, share your photos, and even make cool friends without any hassle.
How to See Private Instagram Profile
If you are an Instagram user, you might look for a Private Instagram Account Viewer Apps. On Instagram, uploading photos and videos will give you a better experience. It is also a social photo-sharing platform with more than 500 million active users who regularly upload pictures. As a result, it has become the top-rated social media platform for users worldwide to share videos and pictures.
How to See Instagram Private Account Posts
While checking out the best profiles on Instagram, you may look across some professional-looking Instagram profiles, but you would not be able to check them all. It is mainly because of privacy, which does not allow you to check pretty-looking Instagram profiles. In this article, we are looking at how to see Instagram private account posts legally and safely. However, you can also use some free Private Instagram Profile Viewer apps too, if needed.
All Instagram users have complete control of whether someone can check out their content, videos, and pictures by making an account private. By doing this, only approved followers will view videos, photos, stories, or highlights. Similarly, if you set your account as private, your approved followers can only view your photos and videos.
If you have a crush on someone and want to know how to see private Instagram Posts, you should take the help of a private Instagram viewer without any second thought. It would help you view all those private profiles and their posts without even notifying them. Some users prefer to view other Instagram users’ photos and images anonymously, especially private Instagram users.
There are millions of people all around the world who prefer using third-party services to view private Instagram accounts due to its several benefits and features. It is easy to use, and you do not have to be tech-savvy due to its tremendous and straightforward interface.
But it is not recommended to try to view the Private Instagram Profile using any mobile app since the mobile Instagram viewer works in another way. So here we are describing the legitimate way to see a private Instagram account. It is a simple trick, and there won’t be any issue following the method to see any private Instagram account you like.
Also Read: View Private Instagram Without Human Verification
Safe and Legitimate Ways to See Private Instagram Accounts and Posts
The only recommended way to view any private account is legitimate and safe. There is no trick involved here, but you must follow the steps below. The reason here is that there are some third-party tools available to view some of the popular Instagram profile posts anonymously, but the recent reports show that most of them are working.
1. Send a Follow Request
Yes, sending a follow request to spy on an Instagram private account would be very beneficial. First, make sure you are sending it to the owner. You should always click the follow button to notify them about your interest in connecting. After doing this, the follow button will act as a requested mode. Now you need to wait for the owner’s decision. After that, you will check out their Instagram photos and videos to see if it is a positive response. Otherwise, you can go to the next step.
2. Make a Fake Instagram Profile
If the account owner is not ready to accept your follow requests, then it is the right time to make a fake Instagram profile to check their posts. You can give a different name while creating a fake Instagram account so that the owner will not identify it.
It would be best if you always made your fake account private so that the target profile owner would never be able to spy on your posts. Also, upload some decent photos which will look like a genuine profile.
Now, send a follow request and see how it goes.
Fake account creation is only a trick; we never recommend that, so do it only if you need it. Always go the right way so that you won’t face any issues in the future. Even though Fake Instagram account creation to view any profile anonymously is a trick, some people legitimately use the same note. So, please remember to use the same only for fun or not make anything wrong to others.
3. View Instagram Profile From Friends Account
Another legit way to view a private Instagram post is by using another Instagram account. For example, suppose your friends or family have an Instagram account in which the target Instagram user (private Instagram account) is on their friend list. In that case, they might be able to see their posts, including photos and videos. In that case, you can view private Instagram posts using your friend’s Instagram account.
4. Wait and See For a Public Profile Switch
We have seen that, at some time, users might change their account status from private to public and public to private.
It may not happen all the time, but there are chances that the private Instagram account might get changed to a public Instagram account. So, if you have the patience and are looking to view the private account post legitimately without following the account, the only option is to wait and see for an account status change from private to public.
Also Read: The Best Private Instagram Profile Viewer No Survey Apps
View Instagram Account Using Instagram Profile Viewing Apps
Some apps and tools can view public Instagram profiles for free and anonymously. Several free working tools are available that help sees Instagram profile posts. But due to the recent security restrictions from Instagram, most are not working. Also, recently, we noticed that most tools claiming free private profile viewing options are not working anymore. Therefore, per the latest Instagram update, private account posts can only be seen from the Instagram app or website.
However, some working free apps can show public posts without logging or registration.
So you can use such tools to view any public profile posts. But as mentioned before, we use the official app or website for any private account.
Conclusion
At last, as said above, it is always recommended to go the right way to see any private account. It will be risk-free, and you don’t have to worry about any issues. Try following the account profile you wish to see, whether a private or public account.
Also, regarding the Instagram profile viewer app, you can always try them to see whether it works. If you are lucky, you can find something worth checking. However, due to the regular update and the security enhancement of Instagram, most such tools might not work. So, always keep that in mind. And never make any payment for services that claim to provide free private Instagram viewer service or any private Instagram account.
Legal and legit, you can view a Private Instagram Profile or Account only via the official Instagram App and Website.
Frequently Asked Questions
Can I View Private Instagram Profile Using Android and iOS Apps?
You can view any private Instagram profile using the official Instagram app if the particular private Instagram account is on your friend list.
You can view the profile using the Instagram App on iOS and Android.
Is there Any Third-party Apps Available to View the Instagram Profile?
There are apps available in the Play Store that offer the option to view a private Instagram account. However, none works perfectly, as Instagram’s security won’t allow such apps to see any private content. We have explained the working of third-party Instagram viewing apps in another article. However, there are some Instagram tracking tools available to monitor the Instagram activity of the target users.
Can I Download Instagram Videos and Images From Official Instagram App
No, using the Official Instagram App, you can’t download any Instagram Posts or Videos directly. Instead, you need to use any third-party apps or tools to download Instagram Photos, Videos of any particular Instagram Profile. There are plenty of Instagram downloaders available that you can use for free.
Why Some Instagram Viewing Apps Not Showing Any Details?
If you check the internet, you can see several Instagram Profile viewers.
Out of them, some are legitimate and work without any issues. But a large number of websites never show any details. They are running only to show ads. Visitors are redirected to several other websites that will offer several popup ads. In the end, those websites won’t show a single result either. If you find such websites with popup ads and redirection, avoid them.
Why Some Legitimate Instagram Viewer Apps are also not Working?
As mentioned above, several safe Instagram Viewer apps are available to show Instagram Profile Posts for free. But due to the restriction from Instagram and blocking from the Instagram server, those websites might also face downtime. However, those downtimes might be temporary, and the website will work as usual.
Is There Any Tricks Available to View Private Instagram Posts?
The tips mentioned above are the best ways to see private Instagram account posts. If you can’t find anything listed above, another option is to seek your friends’ help in the friend list of your desired and searched Instagram account.
It is not the best and most convenient way to see private Instagram posts. It will work only if your friends have access to see the posts of that particular Instagram profile.
Follow and Contact the Person
Another tip is to send a follow request to the Instagram profile and then contact the person by other means. If possible, request them to accept your request. If they find your profile is genuine and acceptable, they might take your request, and thus you can see the Instagram posts of the specific private Instagram account.
Can We Request to Make a Private Account Public?
Within the Instagram app, there is no way to request to publicize an Instagram account from the Private Instagram status. The only way is manually to ask the private Instagram user by any other means to request to make the private Instagram account a public Instagram profile.
Can I View Private Instagram Account, if my Account is Private?
There is no special option to view any private Instagram account from another private Instagram account.
If the other account is private, you can only view the private Instagram posts if the other user is on your friend’s list. No matter what your account status is, whether it is a public Instagram account or a private Instagram account. You can only view if the other private Instagram user is your friend.
Can a Private Instagram Account be Turned to Public and Again to Private Status?
Yes, there is no limit to the status change. If a person prefers to turn their private Instagram account into a public one, they can do it. And at any time, they can change it to private again if they wish. Instagram is not putting any limit on the status change. It is ultimately the decision of the Instagram user to keep the account private.
Is it Possible to Send Message to a Private Instagram User?
If the person you wish to send the message to is not on your friend’s list and is a private Instagram account, you can’t send any direct message to them. Only friends of private Instagram users can send them messages.
Direct messages can only be sent to non-private Instagram accounts, even if they are not on the friend list.
Do a Private Instagram User Know, If Someone Downloads the Photos and Videos?
Private Instagram Profile Posts can be viewed from the official Instagram app and the website. Currently, Instagram doesn’t offer an official way to download Instagram photos and videos. So downloading photos and videos from a Private Instagram account is impossible. But screenshots can be taken, or images can be saved via the browser. So in any way, the Instagram user never knows who downloaded or took the screenshot of the Instagram posts.
Is it Good to Use Zenomod to View Private Instagram
Some claim that using the Zenomod app will help to view the private Instagram account without logging in. However, while testing the same, we found that Zenomod is showing an option to install the Instagram addon app. However, the system is showing an error page after completing the steps.
Hence we think that Zenomod won’t help to view private Instagram posts.
Legit Way to View Private Instagram is Better
Recently, we have noticed that Instagram is blocking the access of third-party applications to view Instagram posts. So, most of the services now don’t work as expected. However, very few are still working. Since Instagram is changing the access each time, those application developers need to modify the Instagram viewing apps each time Instagram does the modifications. So, the best and most reliable way to see the Instagram post is by following the legit way using the Instagram app itself.
6 Best Private Instagram Viewer for Account & Profile
Private Instagram viewer software allows you to examine images and other actions on private Instagram accounts. It is designed to assist individuals who have been blocked or whose following has been denied by the account owner.
You can also see the content and activity of the target person on Instagram using these tools, regardless of whether they blocked you or has not accepted your follow request.
We have researched and evaluated more than 50+ and shortlisted the six best Private Instagram viewer apps based on their features, pros and cons, and free trial data. Read more…
Best Instagram Private Account Viewer
| Name | Supported platforms | Live Demo | Free Trial/Refund Policy | Link |
|---|---|---|---|---|
| 👍 mSpy | Android, iPhone, iPad | Yes | 14-Days Money-Back Guarantee | Learn More |
| Glassagram | Android, iOS, macOS, Windows | Yes | Lifetime free basic plan | Learn More |
| Gwaa | Android and iOS | Yes | Free Software | Learn More |
| Instalooker | Android and iOS | Yes | Free Software | Learn More |
| PrivateInsta | Windows, mac, iOS, and Android | Yes | Free Software | Learn More |
1) mSpy – Best overall Instagram Viewer App
mSpy is one of the apps for tracking Instagram on your mobile phone without having to root or jailbreak your device.
You can send direct messages sent via Instagram with the help of this mobile spying app. It helps you to prevent your kids from becoming victims of online predators and track the activities of the suspicious spouse.
Features:
- View all the followers of any Instagram account, regardless of whether you follow them or not.
- Read all received, sent, or even deleted Instagram direct messages from any contact.
- View all photos, videos, attachments, and other media on Instagram.
- Gain remote access to all activities and data of any Instagram account while remaining invisible and undetected. No app icon will be displayed.
- Not only Instagram you can track various social media sites like Facebook, Instagram, Tinder, Viber, etc.
| 👍 Pros | 👎 Cons |
|---|---|
| Provides activity updates of the targeted phone after every 5 minutes. | Not a very cost-effective Instagram spying app. |
| It allows you to remote access your kid’s Instagram activity with mSpy. | |
| You can manipulate phone calls, GPS location, and more. | |
| It offers live demo support. |
Key Specs:
Supported platforms: Android, iPhone, iPad
Pricing: Plan starting at $11.66 a month when booked for a Year
Refund Policy: 14-Days Money-Back Guarantee
Visit mSpy >>
14-Days Money-Back Guarantee
2) Glassagram – Best for Tracking and viewing Instagram accounts
Glassagram is one of the best Instagram spy apps that monitors various phone activities, such as phone calls, GPS locations, social media, etc. It helps you manage your child’s account and restrict them from seeing unwanted, harmful, and illegal content.
Features:
- Offers effortless data synchronization
- It enables you to access your kid’s Instagram activity.
- It helps you to block users, configure settings, and unfollow various target phone activities like call and messages.
- Keylogger features allow you to read everything they type
- You will get full access to the targeted private Instagram account
| 👍 Pros | 👎 Cons |
|---|---|
| You can access the photo gallery of a particular device | Offers very limited features on the basic plan. |
| You can monitor and track your devices from a single dashboard. | Some features are only available exclusively to the iOS platform |
| It is not required to root or jailbreak your device |
Key Specs:
Supported platforms: Android, iOS, macOS, Windows
Pricing: Plans starting at $14.99 per month.
Refund Policy: Lifetime free basic plan
Visit Glassagram >>
Lifetime free basic plan
3) Gwaa – Best for Viewing private Instagram photos and videos Anonymously
Gwaa is one of the most trusted Instagram profile viewer apps for viewing someone’s private Instagram profile.
It helps you to extract information from the target account. You will get information about the Instagram account, including the post they share, their comments, followers, and following.
Features:
- You can view private Instagram profiles, photos, and videos Anonymously.
- It provides complete security that keeps your desktop or software safe and sound
- GWAA lets you view any user’s private Instagram photos.
- It helps you to browse Instagram secretly.
| 👍 Pros | 👎 Cons |
|---|---|
| You can get all information out of your target profile that you need. | Not offers any advanced features |
| It allows you to see their follow list and their followers. | Does not have good customer support. |
You can see its private content immediately without the need to follow it. | |
| 99% guaranteed uptime with minimal error |
Key Specs:
Supported platforms: Android and iOS
Free Trial: Free Software
Link: https://gwaa.net/view-private-instagram-profile
4) Instalooker – Best for quickly monitoring Instagram accounts
Instalooker is one of the best apps to view private Instagram accounts with one click. You can stalk on Instagram even if the person has blocked you. It also allows you to request new features to be added to the system.
Features:
- Spy on any Instagram account in a minutes
- You don’t need to download any software
- It is 100% Legal, safe, and secure
- You can instantly view your results online
| 👍 Pros | 👎 Cons |
|---|---|
You can view posts using a Customized Panel. | Does not offer advanced level Instagram spying features. |
| Bypass the double human verification process on Instagram. | Not offers features for Instagram messages. |
| Constantly Updated 24 hours customer service. |
Key Specs:
Supported platforms: Android and iOS
Free Trial: Free Software
Link: https://instalooker.net/en/
5) Privateinsta – Bet for accessing private account media data anonymously
PrivateInsta is one of the best private Instagram viewer apps that allows you to access someone’s Instagram profile without using your own IG account. It makes your information completely private. This App also helps you to access photos and video content from your private Instagram accounts without logging into your IG account.
Features:
- You don’t require It does not require any software to be installed on your computer or phone.
- The connection to this site is secure and reliable due to SSL certification.
- You do not need to give any personal information to use the PrivateInsta platform.
| 👍 Pros | 👎 Cons |
|---|---|
| It is one of the best Instagram private account viewers without human verification | You must know the username of the Instagram user you want to spy on. |
| You can view your Instagram profile anonymously. | |
| It enables you to download the pictures from that Instagram profile. |
Key Specs:
Supported platforms: Windows, mac, iOS, and Android.
Free Trial: Free Software
Link: https://privateinsta.com/
6) Inflact – Best for discovering profiles on Instagram without login
Inflact is one of the best tools to view any public account on Instagram without login in via the private Instagram profile viewer.
It also allows you to discover profiles on Instagram without login in. You can search any public account you are interested in by typing it in the search bar.
Features:
- You can save any Instagram picture to any gadget
- Infact helps you to view the content of users who blocked you
- You don’t need to download any software.
- It allows you to delete your profile without hesitation
| 👍 Pros | 👎 Cons |
|---|---|
| It allows you to see the Instagram posts of millions of users without signing up. | Not offers any basic free version |
| You can browse content but also save it on your device. | Its pricing is too high. |
| You don’t need to create a fake Instagram account to see someone’s content privately. |
Key Specs:
Supported platforms: Windows, Mac, Android, or iPhone
Pricing: Plan starting at $54 per month.
Refund Policy: 30-Days Money-Back Guarantee
Visit Inflact >>
30-Days Money-Back Guarantee
How to view private Instagram accounts
Here are methods to view private Instagram accounts:
Method 1: Look at Private Instagram Account via Google:
You can search Private Instagram Account via Google by typing the person’s name with a private account on Instagram into the search bar.
Method 2: Send A Follow Request:
Sending a follow request is the easiest and fastest way to access their content. It also allows you to see their profile and posts and Instagram stories if they allow it. You also don’t need to worry about malware or scams. Moreover, Instagram’s terms of service or other laws are not violated when you use this method.
Method 3: Create A Fake Instagram Account:
You can create a Fake Instagram profile if you want to secretly follow a private Instagram account of the targeted device’s person.
However, it is prohibited by Instagram’s terms of service. So, if you track by Instagram administrator, you have a risk of permanently being barred from using the App in the future.
Method 4: Search Username on Google Images:
You can also search images from private Instagram private accounts by performing a Google Image search. However, this method is not always working as the targeted person’s account will not appear on Google if it is set as private.
Method 5: Take A Peek Via a Friend’s Account
Your targeted device user has some mutual friends, or it may be the person you are already following.
This person may be able to allow you to view your target’s profile using their account. Moreover, if you are close to this individual, you can ask them to send you screenshots and photos of the targeted device’s user’s Instagram account.
Use Third-party Apps like mSpy
Here are simple steps that allow you to view private Instagram messages using mSpy:
Step 1) You need to get a subscription to mSpy.
Enter your email id and purchase plan as per your need.
Step 2) Download the mSpy App
Choose the type between Android and iOS. We have selected Android.
Note: You must ensure that you have physical access to that mobile device.
In this example, we have selected an Android device.
Step 3) Download the Mspy App on your phone.
Now, follow the on-screen instructions and configure mSpy.
Step 4) Wait a couple of hours for mSpy to record the activity and send it to the server.
Log into your mSpy app dashboard to track the target device’s Instagram activity.
Step 5) Click on the Instagram message option
And select the Instagram message.
Step 6) Track the Instagram activities of the targeted device’s user
The Instagram messages of that individual can be viewed.
FAQ:
❓ What Is a Private and Public Instagram Account?
Here, are major differences between Private and Public Instagram Account:
- A private Instagram account is a personal account that only allows people you follow to see your posts.
It is an official profile that anyone can view. You may want to create a public account if you are looking for more exposure or if you want to share photos with a broader audience. - On the other hand, a Public Instagram account can be shared with anyone who wishes to see it. This type of Instagram account makes it easy for you to share your photos with a broader audience without worrying about copyright issues or sensitive content.
⚡ Why do People Make their Instagram Profile Private?
Here are some prominent reasons why People make their Instagram Profile Private:
- You choose to keep your personal life private, and don’t want your friends and family to see what they are up to.
- Some time making an Instagram profile private can include fear of being stalked, embarrassment from poor body image, and privacy concerns.
- You want to see what your employees are posting on Instagram.
- You don’t like how their profile looks when it is public.
🏅 Is It Ethical to Use a Private Instagram Viewer?
Yes, it is generally ethical to use a Instagram private account viewer. That’s because you can see only the posts approved by the viewer, which means you cannot see any of your Instagram posts. Additionally, this type of viewer doesn’t require you to share your username or password.
❗ Are private Instagram viewers safe?
Privately viewing Instagram content is safe, as long as the App is not leaked or your Instagram Account is not hacked. However, private viewers are vulnerable to cybercrime if your phone data is stolen and shared with a third party. It is also essential to be careful about who has access to your personal information and keep your device security up to date.
Where and how to view messages on Instagram? Home » Instagram » How to work » Open and read messages on Instagram
Instagram provides a lot of opportunities for its users.
People can not only share photos and view each other's posts, but also send messages with various information in Direct. Direct is a special feature with which you can send text messages, photos, short videos and voice messages, share stories and posts of other people. New users of the social network may not immediately understand this option, so the question “How to view messages on Instagram?” remains relevant.
Contents
Where can I see posts on Instagram?
You can view the information that was sent to you in the mobile version of Instagram with a few clicks in a couple of seconds. The algorithm of actions will be similar on a regular smartphone or iPhone.
Action sequence:
- Open your Instagram profile and navigate to your feed page using the house icon in the bottom left corner of the screen.
- Find the Paper Airplane icon in the upper right corner and click on it.
If a red number is displayed on the plane, it means that some information has been sent to you.
- This will open the Dialogues tab with a list of conversations.
- Select the conversation you want and read the text message.
- In response, you can send a text, image or voice recording.
How to read a message on a computer?
With Instagram on a computer (Instructions on how to view messages on Instagram from a computer), things, unfortunately, are more difficult. You can use two options to read or send a letter from a PC:
- Access your profile through any browser - press the F12 button on the keyboard in the top row - select the mobile phone icon in the field that appears on the right of the screen - refresh the page and close the window. After that, you can read and write messages, upload photos and videos through your computer. But in this mode, you can not create and listen to voice recordings.
- Download Instagram for Windows 10 or the BlueStacks application that will help you install a social network on a PC with built-in Direct.
How can I find out whether a person has read a message or not?
To find out whether a person has read your message or not, you need to go into a dialogue with any user and under your last entry, check for the inscription: “Viewed”. It indicates that the recipient saw the text and read it. On a computer, you can only see it from the official application for Windows 8.10 or using an Android emulator.
What happens if I cancel sending a message to Instagram?
You can cancel sending any data (photo, video, text) immediately or at any other time after it appears in the conversation. To do this, you need to enter the conversation and hold down the desired text message with your finger for a few seconds. After all the actions, a small window appears with possible actions.
In it, select the inscription: "Cancel sending a message" for Android or "Cancel sending" for iOS.
After that, it will no longer be available for display in the conversation. But keep in mind that the recipient could already read it.
If you send a message to a private profile, will the recipient receive it?
You can send a letter to any Instagram user, even if you are not subscribed to it. The only exception is the private profile. In order to reach a user with a private account, you will have to follow the person and wait for him to accept the request.
Otherwise, sent emails will be displayed as a request in incoming dialogs. If the recipient has accepted your request, the following emails will immediately appear in the conversation.
It is important to remember that you can only send photos and videos that disappear to subscribers or people who have confirmed your request.
Conclusion
Sending messages to Instagram is a very useful feature that allows each user to share information, photos, short videos, interesting posts, voice recordings.
If you decide that the information sent is no longer needed, you can delete it at any time (Instructions on how to delete a message on Instagram). Sending information is allowed only to public user profiles.
We recommend Instagram promotion service.
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A step-by-step guide to launching ads on Instagram for beginners
Meta Platforms Inc., which owns the social networks Facebook and Instagram, was recognized as an extremist organization by a court decision dated March 21, 2022, and its activities in Russia are prohibited.
Instagram is one of the most popular social networks. As of April 2020, Mediascope estimates its monthly audience in Russia at 61 million people, 28 million of which check the feed daily.
This is the fourth most popular social network, users spend an average of 30 minutes a day on it.
72% of users have an average or higher income level, 10.5% work in managerial positions. Instagram ads are the right tool to tell these people about your products and services.
WEB-Index Mediascope about the audience of Instagram
Instagram belongs to Facebook, so you can run ads here in two ways: through the Facebook advertising account and through the Instagram application itself. If you run ads through the Facebook advertising account, then you will have access to all the features of this tool: retargeting pixel, dynamic creatives, detailed statistics. When launched through the application, there are fewer opportunities, but the interface is simpler and it will be faster to launch ads. In this guide, we'll take a look at both tools.
We have a step-by-step guide to working with Instagram for business. Let's recap the key steps you need to take to get your account ready to run ads.
Registering an account
If you plan to launch advertising through your Facebook account, then you may not need an Instagram account - a company page on Facebook is enough. But if you want to communicate with users directly on Instagram and show them more information about the company and products, then register an account for this.
You can create an account through an application on a smartphone or in a browser on a laptop or computer. To do this, you need mail, phone or Facebook account.
Registering an account in the app
If you don’t have the Instagram app on your smartphone yet, download it from the store:
Instagram on Google Play
Instagram on the App Store
to which you want to link your account. Enter the verification code, create a password, and enter your date of birth.
Registering an account in the browser
Open the registration page in the browser. You can log in to the social network with your Facebook account or create a new one.
To do this, enter your phone number or email address, create a username and password. On the next screen, enter your date of birth, then the confirmation code that you will receive by mail or SMS.
The easiest way to use Instagram is from a mobile device, so we recommend downloading the app anyway.
Connecting business profile
A business profile is a commercial Instagram account linked to a company's Facebook page. It differs from the usual one in a set of additional features:
- You can view statistics of publications and stories, detailed information on account subscribers: their geography and demographics, the number of subscriptions and unsubscriptions for the last week.
- You can add information about the company: opening hours, address, phone number.
- You can add a button for communication: when you click on it, the user will see your mail or be able to call immediately.
Compare how a regular profile and a business profile look from the side of the account owner:
Regular profile
Business profile
To connect a business profile, go to the profile through the mobile application, this is the right icon in the bottom row → click on burger menu in the upper right corner → "Settings" → "Account" → "Switch to professional account".
Instagram will clarify which category you belong to: "Author" or "Business". The first option is suitable if you are a blogger and develop a personal brand. If you have a company or a store, use the second one.
Specify which category your goods and services belong to, specify contact information. Then link your Facebook account and specify the business page that your Instagram profile will be linked to. If there is none, you can create it here.
Filling the business page will not affect the operation of the advertisement. It is worth paying attention to two points:
- When creating a page on Facebook, indicate the correct category of your business, Instagram will use it for the business profile.
- If you run ads through your Facebook account without an Instagram account, the system will use the cover and title of this business page in the feed, so it's better to choose a good avatar and name.
Creating and filling up an account
Account name, avatar, name and description
Advertising can also be launched from an empty profile, but if a user becomes interested in an ad and opens a page with nothing on it, he may lose interest and leave.
Therefore, we recommend filling in information about yourself - adding an avatar, name and profile description.
Pay attention to the avatar and title - this is what the user will immediately see in the feed of publications and stories. We recommend choosing those that will reflect the essence of your business, while being quite simple. For example:
Choose a suitable name - it will be displayed in the search under the account name. The name can contain up to 30 characters. It is worth adding keywords here: occupation, niche, geography and other characteristics that do not duplicate the account name. For example, “Land Law Lawyer” or “Fast Flower Delivery in St. Petersburg”.
Add a description for the account, it can be up to 150 characters long. Tell us what you do, add information about promotions and special offers, if necessary, indicate the hours of operation or the exact address.
A good description will help develop both the business account and the individual author.
The account of the Keep Looking network is displayed one of the first on the request "Beauty salon". And the founder of the Generation Z online school develops a personal brand and tells why it is worth subscribing to.
First publications
If you have a new account, before launching an advertising campaign, place posts on a couple of scrolls with detailed information about goods or services, delivery terms, prices, and benefits. Show the product from different angles, share customer reviews.
These publications are needed to convince the user who went to your profile from advertising to buy your product, sign up for a service or order a service. So pay attention to the images, videos, and text you will be using.
In addition to posts, you can also post several stories at once and add them to Highlights, a feed of saved stories. Stories can be divided into groups, for example: product information, delivery information, reviews.
Or a separate group for each category of goods or services.
For most products and services, it's worth bearing in mind that the easier it is for a user to get additional information about your offer, the better the ad is likely to work. The design of the profile in this regard works like a good landing page design - it does not convince by itself, but helps the visitor make a decision in your favor.
If you have a physical product, like Dodo Pizza or Boca furniture studio, tell us about it in the feed. If you have services, share cases, work principles or stories of employees like the Huge agency:
Dodo pizza feed
Boca furniture studio feed
Huge agency posts feed
As a result, you have an account with a suitable name, name and description, contacts are filled in, there are first publications and saved stories - it is easy for potential customers to understand what you offer and whether they are interested in it.
Great, you are ready to start advertising.
Launching ads through the Instagram app
If you have connected a business profile, you can launch ads directly from the app on your smartphone. It’s convenient — it’s just a few clicks before the ad starts. On the other hand, there are fewer options available than when working with the Facebook account.
You can only promote posts and stories through the app that you already have in your account. So first post all the content you plan to promote. Please note that you can't promote IGTV posts right now.
Promoting the publication
Destination
Open the publication that we will use in advertising and click "Promote". If you are running ads for the first time, the application will tell you more about where you can send traffic: to your profile, to a website, or directly to direct. The first option is suitable if you want to attract new subscribers. The second is if you are promoting the site.
The third is if you want to immediately engage the audience in communication, for example, so that they request a catalog.
Ivan's is an online course for students and recent graduates. On his Instagram account, he publishes useful materials on the subject of the course: potential students sign up, get acquainted with free materials, gain confidence and then pay for the course. The account has both native posts with tips and life hacks and commercial posts promoting products.
Ivan connected a business profile and filled in the feed:
On the one hand, advertising on Instagram for Ivan is an account development tool. So when promoting native publications, he specifies the profile as the destination: users see useful content and subscribe to the account. On the other hand, it is a source of traffic to the site. So in commercial publications, he sends customers to a landing page: users see an interesting offer and go to the site.
If you select a website as a destination, the application will pull up the address specified in the profile settings.
Here you can also edit the call to action if you are sending traffic to the site. By default, it is "Details", you can choose another one, to do this, click on the small "Edit" link in the "Your site" item.
Select the appropriate text on the button and click Finish. Then - "Next" in the upper right corner on the screen for choosing a destination.
Room
Let's move on to setting up the audience that will see your ad. You can trust the algorithms and select the "Automatic" option, then the social network will look for users who are similar to the account's current subscribers. This is a convenient option if you have an organic and active base that is interested in your products and services - in this case, Instagram understands which users to look for.
If you don't have many followers yet, or if they follow you because of contests and not for your content, it's better to set up the audience yourself. To do this, select "Create your audience". Here you can specify the geography, interests, and demographics of your audience.
Specify the geography of potential customers in the "Locations" section. In the "Regional" tab, you can specify all the cities or countries that you plan to cover. In the "Local" tab, you can specify a specific address and the radius around it, from 1 to 30 kilometers. Convenient if you are looking for clients for a local business, such as a coffee shop or a beauty salon. Or if you have a limited delivery radius.
In the "Interests" section, in free form, enter the interests for which you want to reach users. For example, "travelling", "cars", "raising children". Select the appropriate item, and the system will suggest similar interests.
Specify the age range and gender of the audience. For example, ads can be shown to women between 18 and 35 or men over 30.
Sometimes Ivan publishes entries that are aimed at readers from Moscow, and sometimes at those who live in the regions. When promoting different posts, it uses different geography settings.
But interests usually do not change, its subscribers are actively interested in self-development, career, business.
"Places" is a mandatory section, "Interests" is an optional section. The application will tell you how many people match this set of descriptions. If the potential audience is small - usually less than 2500 users - the system will tell you that the potential reach is too narrow. Advertising in this case may be ineffective - few people will see it. To fix this, you can expand the geography and age range, or add additional interests.
Add a name and click "Finish" - the audience will be saved and you can use it for future campaigns.
Budget & Duration
Specify the daily budget for the campaign - from $80 to $20,000 - and the duration in days - from 1 to 30 days. low budget and short duration.
Ivan promotes each post from three to six days. He thinks so: less than three days is too short, the algorithm may not find the right audience.
More than six days is a long time, the same people can come across the same post several times. And in the range from three to six, it is optimal: even if the algorithm shows campaigns to the same people, they will constantly see different content.
There are exceptions: if Ivan publishes a very important and viral post, or he announces a new product or event, then he runs the ad longer, up to 14 days. In this case, reach is important to him, and he does not worry about repeat impressions.
The campaign is ready to run. You can click "Promotion Preview" and see how users will see your ad in the feed, in stories, and in the "Interesting" section.
Add a PayPal card or account from which you will pay for advertising. Click "Payment", select a country and enter payment details. If you run ads from Russia, then keep in mind that the system will additionally charge VAT - 20% of advertising costs. That is, if the total campaign budget is 10,000 rubles, then in fact you will pay 12,000 rubles.
Click Create Promotion. The ad will go for moderation.
Promoting a story
Promoting a story works according to the same principle — select one of the published stories, indicate the platform to which we want to lead customers, describe the audience, set the budget and send it for moderation.
You can promote a story that you have posted within the last 24 hours, that is saved in your Instagram Highlights or is archived. Open the story, click on the three dots in the bottom right corner and click Promote.
There are several restrictions when promoting a story:
- You cannot promote stories with clickable elements: hashtags, polls, user marks.
- Stories that may violate the rights of others, such as gifs or masks from the Instagram collection, cannot be promoted.
- You can't promote stories that were published too long ago, the statute of limitations is about two years.
Tracking your performance
You can track the results of your ads in the Promotions section of your profile page. For each promotion, the application will show the number of impressions, audience parameters, budget expenditure.
We launch advertising through the Facebook account
To launch advertising through the Facebook account, you need to set up a campaign, an ad group and the ad itself. At the same time, only Instagram must be specified in the placement settings of the ad group, then ads will not be shown on other sites. Let's go in order.
Read also:
A guide to launching Facebook ads for beginners
Understanding the intricacies of advertising on Facebook
| Read |
If you haven't run ads on Facebook yet, first create an account. On any social network page, click on the arrow in the top bar and go to the "Facebook Ads" section.
On the new page, click "Create an ad" in the top menu and accept the non-discrimination policy. After that, the "Manage ads" item in which your account is located will become available in your menu.
Click "Create" in your advertising account. During the launch of the first advertising campaign, the social network will ask you to specify additional parameters: your country of residence and time zone, the currency in which you will pay for advertising, and details of your PayPal card or account, QIWI wallet, Yandex. The money from which you will pay.
Creating a campaign and choosing a goal
The first step to launch an ad is choosing a goal. There are three categories to choose from: Awareness, Considerations, and Conversions.
Awareness is fine if you just want to talk about a new product. For example, Coca-Cola can announce a new flavor of soda in this way: they don’t so much need the user to go to the site, but so that he remembers the new label and remembers about it in the store.
"Consideration" is suitable if you want the user to become interested in the product and somehow interact with the advertisement: watch the video, go to the site, like it, install the application that you are promoting.
"Conversions" is suitable if you want users to perform a specific action on the site: register for an event, put an item in a cart, leave a request. For ads to work effectively, you will need to set up the transmission of events from your site to your ad account.
The logic of the algorithm depends on the goal you choose — which user it will show ads to. For example, if you select the "Traffic" objective, then the algorithm will show the ad to those users who are more likely to click on a button or link. It works like this: the system will show ads to the first group of users and mark those who take the desired action. And then, according to various parameters, it will look for others who are similar to them in profile and behavior and will also follow the link with a high probability.
Alexey has an online flower shop with a pickup point on Taganskaya. Instagram for him is a way to attract customers to the site, talk about products. Alex uses the "Traffic" objective to get as many clicks to the site as possible. Let's see what other settings he uses for promotion.
Add the name of the campaign. For campaigns, ad groups, and ads, it's best to use names that you can refer to in the future. If all campaigns are called "Advertising", then to find the right one and fix something in it, you will have to make a lot of clicks. Use a clear description in the title, such as "Outreach campaign in Moscow, August" or "Traffic to the site by interests / Regions".
Please indicate whether you will conduct an A/B test as part of the campaign. If yes, then you will be prompted to create different ad groups that may differ in design, placements, and audiences.
Specify how you plan to manage the budget: at the level of the entire campaign or each individual ad group in this campaign.
That is, set a general limit for all groups at once, or a separate limit for each group. If you choose to optimize the budget of the entire campaign, then specify the daily or total campaign budget and the bidding strategy you want to use.
If this is your first time setting up ads, click the "Set up ad account" button. Facebook will ask you to enter your country, currency, and time zone. If you have already created advertising campaigns, click "Continue".
Set up the ad group
The next step is to set up the ad group. Ads in the same group will have the same audience and placements. If you want to create ads for a different audience segment, you can create a new ad set within the same campaign. For example, one ad group for school supplies might be for students and another for their parents.
Enter a name for the ad group. Choose where you plan to send traffic: to a website, to an app page, or to a conversation in Messenger or WhatsApp.
You can check "Dynamic creatives" if you have multiple options for images and accompanying text. The advertising system will show users different options and determine the most effective ones.
Specify the parameters of the audience to which you want to show ads: their geo-, demographic characteristics. Click "Edit" next to "Detailed targeting" to specify additional parameters: interests, education level, marital status, devices used, and others. In the block on the right, the system will show what audience size you can potentially reach.
Aleksey knows that his main clients are women from Moscow who are already thinking about home comfort and are interested in gardening and interior design. Alex uses this information to set up audience settings.
In the "Placements" section, select the "Manually select placements" item. In the block that opens, uncheck the "Facebook", "Audience Network" and "Messenger" platforms. You can then choose where on Instagram you want your ads to appear: in the main feed, Explore feed, or Stories.
If in the previous step you did not select budget optimization at the level of the entire campaign, then in the "Budget and Schedule" section, specify the daily or total budget and bid strategy. For some purposes, for example, "Traffic", you can specify a control price - this is your expectation of a price per action: click, install, button click. The final cost may vary, but the system will take into account your expectations when selecting places to display your ad.
Click Continue.
Making an announcement
Enter the name of the announcement. In the "Company identification" block, select on behalf of which page you place ads. If an Instagram account is linked to this page, you can select it in the "Instagram Account" section. If not, then you can promote ads from a Facebook page.
If you have specified an Instagram account, you can select one of the publications existing in it or create a new one.
If you create a new post, it will not be reflected in your account - this is convenient if you do not want to show sponsored posts in your profile feed.
You can use the "Carousel" format, which consists of several objects and captions, or "Single image or video".
Upload media objects: pictures and videos. Click "Add Media" and choose from already uploaded media or add new ones. If you plan to advertise in Stories, upload a separate image with an aspect ratio of 9:16 for this purpose.
Add ad text, provide a link, select a call to action to be displayed in the ad. If you chose the Carousel format, then add them for each card.
Please note: if there are two or three cards in the gallery, the user will see all of them when advancing in stories. And if there are more cards, then the user will see the first three, and the "Open story" button will appear in the interface. A person will see the rest of the cards only if he clicks on it. The link is invisible, so some users may not see other creatives.
Aleksey uses a gallery for advertising: this way you can show more plants and some of them will surely interest a potential client. He adds a short description to each image: what kind of plant it is, who will like it, what interior it will suit. For example: “Unpretentious, but spectacular: suitable for owners who are not ready to spend a lot of time on care, but want to please the eye every day. It will fit perfectly into a bright, spacious interior.
If you have an online store on Tilda and a product catalog is connected, you can automatically generate a gallery from it.
Select whether you want to collect information about users who see and interact with ads using the Facebook pixel.
Click Confirm. The ad will be sent for moderation.
Promotion with the help of the Facebook advertising account provides flexible opportunities for experimenting with advertising. We talked about them in a detailed guide to advertising on Facebook, pay attention to:
Pixel.
It will help to save information about users who have already seen your ad and interacted with it or performed a certain action on the site.
Catalog. It will be useful if you have an online store and want to promote your products.
Dynamic creatives. The tool will be useful if you have a lot of ideas for advertising design, but you don't know which ones will work best.
The subtleties of advertising on Instagram
Advertising on Instagram must comply with the same rules as on other Facebook sites. Here are a few more recommendations that the social network gives for setting up ads.
Use a separate image format for Stories ads
Don't use the same media for feed and story ads. Prepare a separate version of the creative with a 9:16 aspect ratio and use it for ads in stories. And for the ribbon, leave the standard rectangular or square image. Please note that if you promote the gallery through the Facebook interface, then the images in the feed can only be square.
Do not overuse text on creatives
Facebook has a negative attitude towards images, more than 20% of which are text. This can lead to the fact that ads will scroll more slowly and fewer users will see them. It is better to put the text in the description, and leave the image clean.
Consider the interface
If the image has text at the very bottom or top of the screen, the interface elements will overlap it: the profile icon on the top, the call to action on the bottom. To prevent this from happening, place them at a distance of 14-15% of the height from the top and bottom edges. If you are using an image that is 1600 pixels tall, back off 220-250 pixels.
Don't forget that the user can turn off the sound
If you decide to promote the video, don't forget that the user can view it without sound. If you plan to convey important thoughts with your voice, then duplicate them with subtitles so as not to lose such users.
Check your account statistics
See which of your posts get the most engagement: likes, comments, bookmarks.
It is probably worth using such recordings for advertising - they resonate most with your audience.
Promote new products, services, and offers
Instagram promotion is a way to promote an upcoming sale, new product launch, or special offer. Advertising will help convey information about the new product to an audience that may be interested in it.
Don't delay when using video in Stories
A story is only 15 seconds long - don't put off showcasing your product or brand. If you use a long introduction, then some users may simply go to the next publications and not even figure out what you offer them.
Show, don't tell
Show users the product in action: how other people use it, what are the non-standard uses for it, tell how you work on it. Tell a story, not just describe the benefits of a product.
Let's summarize
Advertising on Instagram can be launched in two ways: through the Facebook advertising account and directly in the Instagram application.
