How to sell on instagram with etsy
How to link your Etsy shop to your Instagram in order to tag your products in your posts — Camille Medina
(Note: Please bear in mind that this post was published on the 2nd of July 2021 and that since then Etsy and/or Facebook/Instagram might have made changes to the way things work. Hopefully this post will still point you in the right direction though. Thanks for reading!)
I did it! After about a year and a half of trying (on and off) to link my Etsy shop to my Instagram in order to tag products in my posts I finally succeeded!
I remember the frustration, the tears, the discouragement, feeling like an idiot for not being able to figure it out, and while this is still fresh in my mind I want to help you smash that beast too, because no one deserves to struggle with something this silly.
This, my friend, is the post I wish I’d found on the internet!
Make sure your Instagram account is set up as a business account.
If you don’t have one already, create a Facebook page for your business and create an account / sign in on business.facebook.com.
In Facebook Business Manager go to: Business Settings > Domains > click ‘Add’ > enter your Etsy shop name following the format: yourshopname.etsy.com (for example mine is camillemedinadesigns.etsy.com) > click ‘Add’.
Copy the meta-tag line (see screenshot below).
5. In a new tab, open your Etsy Shop Manager (the backend where you can see your stats, orders, etc.) > Settings > Facebook Shops > paste the meta-tag that you copied on Facebook Business Manager
6. Go back to your Facebook Business Manager tab. You should now be able to see the status ‘Verified’ next to your Etsy shop name.
7. Add products to your Facebook catalogue.
You can do this directly from your Facebook business page or on the Facebook Business Suite website > Commerce > Catalogue > Items > Add Items.
You can simply copy the information from your Etsy listing here.
⚠ When you copy and paste your listing url, replace the beginning with yourshopname.etsy.com, like the domain you entered on Facebook Business Manager earlier! (So for example: yourshopname.etsy.com/listing/123456789/this-is-your-product-name)
This is part of what I was doing wrong (and the part that took me a year to figure out!) and I only figured it out when I compared one of friends’ listings with one of mine.
8. Go to your Instagram profile: Settings > Business > Shopping > Website and enter your domain like you entered it on Facebook Business Manager (so: yourshopname.etsy.com) and tap Select. You should see a line saying ‘In Review’ under your domain name.
9. It could take a few minutes to a few days but once your domain is accepted it will move under the ‘Current Website’ section and you will be able to start tagging your products on your images!
10. BONUS: I’ve recently learned that you can also tag products directly IN your Instagram posts: type in @ and you should have a screen appear asking you to choose between People or Products. Find your product* and voilà!
*You will have to make sure that you update your Facebook catalogue with your latest products every time because unlike Shopify, Etsy doesn’t currently have a way to sync all your products to your Facebook catalogue.
I hope you’ve found this post helpful!
If so, I’d really appreciate it if you could share it with another maker you know who’s struggling with this. And why not subscribe to my newsletter? You’ll become part of my inner circle and will receive a dose of joy, inspiration and motivation in between work emails!
tags: etsy, etsy shop, etsy instagram integration, tagging products on instagram posts, tagging products, facebook shop, instagram shop, step by step tutorial, instagram shop tutorial
categories: HOW TO'S
How to link Etsy to Instagram
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Etsy is a great platform for selling handmade goods, vintage items, and creative goods.
If you're an Etsy seller, then you know that one of the best ways to promote your shop is through Instagram. By linking your Etsy shop to your Instagram account, you can reach a wider audience and drive more traffic to your shop.
There are a few different ways that you can link your Etsy shop to your Instagram account. The most popular method is to use the Instagram Shop feature. This feature allows you to tag products in your Instagram posts and link them directly to your Etsy shop.
If you're not using the Instagram Shop feature, then you can still link your Etsy shop to your Instagram account by including a link in your bio. When you include a link in your bio, be sure to use a URL shortener so that it doesn't take up too much space. You can also use an Etsy banner in your bio.
No matter which method you choose, linking your Etsy shop to your Instagram account is a great way to promote your business and reach a wider audience. So, if you're an Etsy seller, be sure to take advantage of this marketing opportunity.
In this article, we will go through things you need to know.
Let's dive right in.
- What is instagram shopping
- Adding Etsy Products To The Catalog
- Tagging Products On Instagram
- The easy way to get started
- Linking your accounts
- The best way to showcase your products
- Increasing your reach
- FAQs About How to link Etsy to Instagram
- Conclusion
What is instagram shopping
Instagram shopping is a feature that allows businesses to tag products in their posts and Stories, making it easy for customers to learn more about and purchase those products without leaving Instagram.
When customers tap on a tagged product, they'll see a "Shop Now" button that takes them to the product page on your website so they can complete the purchase.
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Adding Etsy Products To The Catalog
To add your Etsy products to the Catalog, you first need to connect your Etsy shop to a Facebook Page. To do this, go to your business settings on Etsy and click on the "Connect to Facebook" button. Once you've connected your Etsy shop to a Facebook Page, you can begin adding products to the Catalog.
To add a product to the Catalog, go to the Facebook Page that's connected to your Etsy shop and click on the "Shop" tab. From there, click on the "+ Add Product" button and select the Etsy product you'd like to add.
Once you've added a product, you can edit the product details and add a product image.
Tagging Products On Instagram
Once you've added your Etsy products to the Catalog, you can start tagging them in your Instagram posts and Stories. To tag a product in a post, click on the "Tag Products" button while creating a new post. From there, select the products you'd like to tag and click "Done."
To tag a product in a Story, click on the "Tag Products" button while creating a new Story. From there, select the products you'd like to tag and click "Done."
The easy way to get started
If you're new to Instagram shopping, the best way to get started is to connect your Etsy shop to a Facebook Page and add your products to the Catalog. Once you've done that, you can start tagging your products in your posts and Stories.
Linking your accounts
The first step to setting up Instagram shopping is linking your Etsy shop to a Facebook Page.
To do this, go to your business settings on Etsy and click on the "Connect to Facebook" button. Once you've connected your Etsy shop to a Facebook Page, you can begin adding products to the Catalog.
The best way to showcase your products
Once you've added your products to the Catalog, you can start tagging them in your Instagram posts and Stories. To tag a product in a post, click on the "Tag Products" button while creating a new post. From there, select the products you'd like to tag and click "Done."
To tag a product in a Story, click on the "Tag Products" button while creating a new Story. From there, select the products you'd like to tag and click "Done."
Increasing your reach
There are a few things you can do to increase the reach of your Instagram posts and Stories. First, make sure you're using relevant hashtags so that your posts and Stories appear in relevant searches.
Second, use Instagram ads to promote your posts and Stories to a wider audience. And third, consider partnering with influencers who can promote your products to their followers.
FAQs About How to link Etsy to Instagram
How do I connect my Etsy shop to Instagram?
The first step to setting up Instagram shopping is linking your Etsy shop to a Facebook Page. To do this, go to your business settings on Etsy and click on the "Connect to Facebook" button. Once you've connected your Etsy shop to a Facebook Page, you can begin adding products to the Catalog.
How do I add products to the Catalog?
To add a product to the Catalog, go to the Facebook Page that's connected to your Etsy shop and click on the "Shop" tab. From there, click on the "+ Add Product" button and select the Etsy product you'd like to add. Once you've added a product, you can edit the product details and add a product image.
How do I tag products in my posts and Stories?
To tag a product in a post, click on the "Tag Products" button while creating a new post. From there, select the products you'd like to tag and click "Done."
To tag a product in a Story, click on the "Tag Products" button while creating a new Story. From there, select the products you'd like to tag and click "Done."
Conclusion
Instagram shopping is a great way to showcase your products and increase your reach. To get started, connect your Etsy shop to a Facebook Page and add your products to the Catalog. Once you've done that, you can start tagging your products in your posts and Stories.
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Achieve social success on Etsy
This is a guest post by Adrienne Dancer from .
You might wonder why there is an Etsy store when we already have our own main e-commerce site. The reason is that Etsy has become a great way for us to reach customers around the world in a very cost effective way. Etsy is gaining popularity and becoming eBay's main competitor - and I prefer the design and product focus that Etsy offers over eBay. (I see eBay as a big sale whereas Etsy is more like a boutique store.) Also, Etsy's fee structure and features are much more business-friendly compared to eBay if you're selling fixed price items and aren't interested in auction-style pricing.
However, having an Etsy shop is not enough. You have to creatively sell your Etsy store through various social media to really make a difference.
Using Instagram
To be honest, I think Instagram is the most effective social networking site out there (Pinterest, Twitter, and Facebook). Etsy doesn't have a direct connection to Instagram at the moment, but you definitely need to set up an Instagram account for your business.
Posting to Instagram only takes a few seconds if you use a smartphone or tablet. By using hashtags related to your items, you can connect with many Instagram users. Tweets on Twitter can be helpful too, but quick and interesting visuals are often more effective and instantly engaging than having to read text.
When using hashtags on Instagram, don't limit yourself to literally descriptive words about an item. Be creative to get more Instagram viewers. Example: If you are selling vintage dinnerware set 1960s, obvious descriptive words for a hashtag are "vintage", "1960s", "dishes set", "dishes", color, manufacturer, etc. In addition, you can also use other related words such like "Mad Men", "Dinner Party" and any other imagery or adjective you can think of. It could be a movie, a book, an actor, a song, or even a city that comes to mind when viewing an object. By doubling the number of hashtag keywords you use, you will also double the chances that other Instagram users will eventually view your post and then visit your site.
In addition to using hashtags creatively to post new items for sale, be sure to use Instagram creatively with what you post. Don't just use it to post images of new products for sale. Use it to post images of items sold so that Instagram users can understand which items you have sold are popular - to help create a sense of need as well as scarcity. In addition to posting new items, I always post images of sold items with hashtags about the items sold, and refer to the city or country as a hashtag where the item is shipped.
Also use Instagram to post when you are on vacation. Whether or not you choose to move your Etsy store to temporarily closed vacation status, you can use Instagram to post a "going on vacation" notice to your followers so they can plan accordingly. And when you're on vacation, use Instagram to post vacation photos from time to time. I think it would be nice to take a more personalized shot of you at dividouble - and it also allows you to use hashtags that you normally can't use when listing items in a store.
Many people like photos of delicious food, serene beach scenes at sunset, fun active photos - there are many possibilities. Post some cool vacation snaps and you can come back from vacation with new Instagram followers and new Etsy sales.
Etsy offers the ability to link your newly listed items to Twitter, which can be effective and should be used from time to time. Using hashtags is definitely important. I still think Instgram is much more efficient because as the saying goes "A picture is worth a thousand words" whereas Twitter only allows 140 letters/characters.
Using Pinterest
Like Instagram, the power of Pinterest lies in the appeal of simple, quick visuals. Instagram has more users and all posts are in one simple feed for followers to view or hashtag up. For these reasons, I think it's more efficient than Pinterest, but Pinterest can still be useful. Etsy offers direct links to your Pinterest account (if you have one set up). You can use hashtags on Pinterest, but they aren't as effective or used as often as they are on Instagram or Twitter.
When you have a Pinterest account set up, you create boards and then "pin" (post) your images on different boards. Definitely install more than one board. Maybe a 'new items' board, 'items sold', 'holiday items', etc. Depending on what you're selling, you might have different board categories, but also: don't limit your Pinterest boards to just the goods you are selling. Just like using hashtags creatively, using boards creatively will also help you reach other users. Feel free to re-attach images posted by others, even if they are not directly related to the items you are selling. My business is based in Los Angeles so I have a board of directors with my favorite local restaurants. People love travel and food photos, so if other Pinterest users stumble across my photos of local restaurants, they might want to check out my other boards - and hopefully my Etsy store too.
Using Facebook
Setting up a Facebook page for your Etsy business is also a good idea. Etsy offers a direct link to the product listing on Facebook.
Hashtags can be useful on Facebook too. Use Facebook to promote sales, post vacation closing dates, any cross promotions you might have with a brick and mortar store (if you can sell your items in stores as well as your own Etsy page) - many people use Facebook. so being there can definitely help. As for paid ads to promote your store's Facebook page, I would say don't worry about it. I've always had more success simply attracting business with free and targeted posts than spending money on my own Facebook advertising service. There are already so many ads on Facebook that many people often ignore them, so spending money on them can be a waste. Free interesting posts that attract a large audience are effective in their own right.
Etsy features
In addition to using the above social networks, Etsy has its own features that will help you attract buyers.
One such feature is Google Product Ads, which Etsy offers to store owners for free. They don't list every item you have in your Etsy shop - just a few here and there - but it still means you should make sure the first sentence or two of your item descriptions are interesting and attention-grabbing to draw in the casual.
Google search engines to your Etsy items.
On Etsy they offer adverts where you can list items of your choice, especially important when Etsy shoppers are looking for products. You can set up a budget starting as low as $1 per day and you get billed when shoppers click on your product listings. Advanced listings on Etsy really work better than Facebook ads, so I recommend using them to increase your sales.
Another Etsy feature to use well and often: their very important formative store dashboard feature. (Their dashboard is a huge advantage that I think Etsy has over eBay.) With a quick view, you can see how many viewers have visited your store and the product listings where they came from (Etsy internal searches, searches Google, Twitter, another website, etc.) and see what keywords they use to access your products. You can also view the map to see which countries your properties are viewed in. These pieces of data - especially keyword searches - can be helpful to you when deciding what to put up for sale, as well as when writing product listings.
Cross-promotion with other vendors
If you find other sellers on Etsy that sell related products, reach out to them and see if they'd like to join the promotion on the Etsy store. Example: If you sell jewelry, a retailer who sells accessories like bags, scarves, knitwear, or hats could be a great partner for a mother's day, holiday, or other selling event. Or, if you're selling organic items, cross-promote another supplier that has organic items that will complement the items you're selling.
When you promote an event on Instagram, Facebook, Twitter, and Pinterest to your followers, as well as to your sales partners, you have greatly expanded your reach of potential customers.
So use this smartphone or tablet with the tips above and watch your sales increase.
Happy sales!
About the author: Adrienne Dancer is the owner of Beat Bop Boom, which is a store specializing in music-themed clothing, accessories, memorabilia and recent collectibles.
In addition to the Los Angeles brick and mortar location, they also have their own e-commerce site (beatbopboom.com) and an Etsy page.
Image image curtsey of Eustas Galaburda
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8 official Etsy Instagram accounts for inspiration
Irina ProEtsi
🔸 Everything you need to know about Etsy is in the Etsy Seller Handbook
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It would seem that with the advent of summer there should be more energy and inspiration for creativity. But instead, last week I was attacked by hopelessness and a creative void.
I know that sometimes I have dead ends - when there are a lot of ideas in my head, but nothing can be done with my hands, everything turns out wrong.
Therefore, at such moments, very often I go to either Pinterest or Instagram.
I have already published an article of this kind, where I wrote about the advice of other sellers. Today I want to share with you Instagram accounts from Etsy, where you can dive headlong and return full of creative ideas. So that the hands will itch as soon as possible.
It worked for me! I hope it will be useful for you too.
The main account of your favorite handmade site. Yes, despite all the innovations and changes in the work of Etsy, this platform with an incredible number of creative people is still my favorite. Until most of them, I still have to grow and grow. But the point is just to learn and look for inspiration in everything that surrounds us. This is what the picture posts in this account teach me.
Adorn your fridge with the phases of the moon. Watercolor magnets from Etsy seller @goodfaithtoys. Tap the link in bio to shop! #FreshShopFriday
A post shared by etsy (@etsy) on
Etsy Success is a dedicated account for sellers where the Etsy team shares tips, stories of successful sellers, and announces new episodes of the Etsy Success podcast.
“Even though I’ve been doing it for 10 years,” says Yuko, “I still get so excited that I can’t sleep the night before I print a new design.” Take a peek inside the seaside space overlooking Mt. Fuji where @patapriyuko makes baby blankets and bags for her Etsy shop PataPri (link in bio).
A post shared by Etsy Success (@etsysuccess) on
The new site from Etsy also got its own Instagram account. It publishes photos of those masters whose work gets on Etsy Studio.
I already fell in love with Etsy Studio for the convenience of finding the necessary materials and master classes. And you?
https://www.instagram.com/p/BVLEiP3hb3p/
Instagram of British Etsy sellers. Often, the goods of several sellers are combined in one photo, making interior shots. These videos look pretty cute, I even wanted to do something similar.
Time to check out some Interior design trends? By Etsy sellers: @craftedpineco @thelittledeer @helenrebeccaceramics @emeandgrey @showyourbones_shop TedWoodDesign Styling: @rebeccanee_ Photography: @alexedwards88 —- #furniture #furnituredesign #customfurniture #MyEtsySpace
A post shared by Etsy UK (@etsyuk) on 31,129 2017 at 12:24pm PDT
Canadian Etsy team account. There are often references to other Etsy accounts here, but nonetheless, the rest of the posts are the work of Canadian sellers.
The perfect addition to any home. Surprise mom with a personalized family tree by @eva.juliet, a keepsake of your roots. | #EtsyCA #EtsyQC #evajulietstudio #mothersday
A post shared by EtsyCA (@etsyca) on
And here you can watch Australian handmade masters and magicians.
Who knows, maybe on another continent people think differently.
A herd of dinosaurs are stomping their way through this Sunday evening… chopped and carved by @wolfcubdesign
A post shared by Etsy Australia (@etsyau) on
German offshoot of Etsy. All entries are in German, but when there are such beautiful photos, why read something 🙂
@rekersdreesdesign Takeover: Hallo ihr Lieben, ich bin Marion von @rekersdreesdesign und freue mich riesig, euch einen kleinen Einblick in mein Studio und meine Arbeit geben zu können. In meinen Illustrationen und Designs dreht sich alles um Flora und Fauna. Fundstücke aus dem Garten und von ausgiebigen Waldspaziergängen sind meine größte Inspirationsquelle. Hier könnt ihr meinen Arbeitsplatz sehen, an dem ich meine Ideen meistens mit Fineliner, Aquarellfarben oder Buntstiften umsetze.
#etsyde #etsyjungle #greenterior #urbanjungle
A post shared by Etsy DE (@etsyde) on
Of course, the French masters also have a separate account. After all, France also has a lot of creative personalities.
https://www.instagram.com/p/BUwDQGIAz7p/
Conclusion
If I missed some official account, please write about it in the comments. I'll add it to the article right away so other sellers don't miss it too!
Do you love Instagram as much as I do? 🙂 Which Etsy account is your favourite?
Irina ProEtsy
Founder and author of the ProEtsy blog. I love Etsy with all my heart for the incredible amount of talented craftsmen. And for the opportunity to communicate with buyers from all over the world. I try to tell blog readers about all the new products on Etsy and about my experience of interacting with this site.
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Hello guys! My name is Irina and you can call me on "you".
A lot has been written about Etsy, but most of it is in English.
I want all useful information about this site of handmade craftsmen to be available in my native language and for most readers in one place. I will try to be useful to you!
PS Due to the fact that there are a lot of comments and personal messages, unfortunately, I do not have time to respond to everyone in time. However, I read all of your questions and try to answer as best I can.
