How to verify your ad account on instagram

Facebook Ad Account Disabled? Here’s The First Thing To Check.


Emily Martin

Having your Facebook ad account disabled can be extremely frustrating, especially when Facebook gives little-to-no detail on what policy was violated to trigger the disapproval!

We at Granular have found, more often than not in recent days and weeks, the reason that our clients’ ad accounts get randomly shut down is because they have not verified their business on Facebook.

In this two-minute video, I break down the steps you will need to take to verify your business on Facebook and how you can submit your ad account for review once you’re verified.

Here are the steps:

Step 1: Go to and select the appropriate Business Manager.

Step 2: Click “Security Center.”

Step 3: Select the blue button that says “Start Verification Process.”

Step 4: Follow the prompted steps. Note – You will need to submit one of the following documents to verify your business name and address.

  • Articles of incorporation
  • Business bank statement
  • Business license
  • Employer identification number (EIN)
  • IRS SS-4 (Ein Assignment Letter)
  • IRS 147c (EIN Confirmation Letter)
  • Taxpayer identification number

Step 5: Wait until you receive an email/notification you have been approved.

If you get approved, you’re good to go. If not, then move on to these next steps…

Step 6: Go back into your Business Manager settings and click “Ad Accounts.” If you’re still disabled, click “See Details.”

Step 7: On the top right, click “Request Review.” (Note- You must have Admin level access)

Step 8: Wait 3-5 business days to see the verdict whether or not Facebook will turn it back on or not. If they do not, further policies may have been violated and they should provide that information to you.

The documents you submit for verification are only good for one year, so be prepared to have to complete these steps again in the future with updated documentation. But at least next time you’ll know what to do to avoid a surprise shutdown.

  • PPC

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Emily Martin

Emily Martin is a Paid Media Manager at Granular and specializes in Lead Gen, B2B, B2C, and service business paid advertising accounts. She holds a degree in Business Administration with an emphasis in Marketing from the University of Wisconsin - Green Bay and is a certified specialist in search marketing, customer acquisition, optimization & testing, content marketing, value optimization, and agile marketing. In her free time, Emily enjoys biking, skiing, and binge-watching popular TV series.

How to Get Verified on Instagram in 2022 [6 Simple Steps]

If you want to know how to get verified on Instagram, you’ve come to the right place.

In this guide, we’ll tell you how to apply for that coveted blue badge (that’s the easy part) and provide some tips to help you qualify (that’s the hard part).

What does Instagram verification mean?

Who can get verified on Instagram?

How to get verified on Instagram in 6 steps

10 tips to get verified on Instagram

Instagram verification FAQ

Bonus: 14 Time-Saving Hacks for Instagram Power Users. Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content.

What does Instagram verification mean?

Instagram verification is the process of getting a blue checkmark badge that tells other users on the platform that an account really belongs to the user, artist, brand, or organization it represents.

You’ve probably seen plenty of verification badges around. As with Twitter, Facebook and, yes, Tinder, the little blue checkmarks are meant to indicate that the platform has confirmed the account in question is trustworthy, or at least they are who they say they are.

These badges are designed to make the real accounts stand out, so that Instagram users can be sure they’re following the right person or brand. They’re easy to spot in search results and on profiles, and they convey authority.

Source: @creators

It’s easy to see why verification badges are also a coveted status symbol. They’re rare, and exclusivity lends a certain amount of prestige—which may or may not translate to better engagement.

That said, Instagram is clear that verified accounts (just like business accounts) don’t get special treatment from the Instagram algorithm. In other words: if it is true that verified accounts earn higher engagement on average, it’s because they’re posting great content that resonates with their audience.

Who can get verified on Instagram?

Anyone can request a verified badge on Instagram. However, Instagram is notoriously picky (and in many ways mysterious) about who actually gets verified. So, if you’re running an account that’s right on the cusp of “notable,” how do you know if you meet the criteria?

Just because you have a blue checkmark on Twitter or Facebook, for instance, doesn’t guarantee you’ll get one on Instagram.

Instagram is blunt, saying that “Only some public figures, celebrities, and brands have verified badges on Instagram.” In other words: “only accounts with a high likelihood of being impersonated.”

Here is what we do know about eligibility.

First, you must adhere to the network’s Terms of Service and Community Guidelines. On top of that, your account must meet each of these criteria:

  • Authentic: does your account represent a real person, registered business, or brand? You cannot be a meme page or a fan account.
  • Unique: only one account per person or business can get Instagram verified, with exceptions for language-specific accounts.
  • Public: private Instagram accounts do not qualify for verification.
  • Complete: do you have a complete bio, profile picture, and at least one post?
  • Notable: this is where things get subjective, but Instagram defines a notable name as one that is “well-known” and “highly searched for.”

If you’re relatively confident you meet these criteria, or you just feel like rolling the dice, it’s time to go ahead and verify your Instagram account.

How to get verified on Instagram in 6 steps

If you’re a visual learner, watch our video that covers everything you need to know about getting verified on Instagram. Otherwise, keep reading!

The verification process on Instagram is actually quite simple:

  1. Go to your Instagram profile and tap the hamburger icon in the top right corner
  2. Tap Settings
  3. Tap Account
  4. Tap Request Verification
  5. Fill in the application form.
    • Your legal name
    • Your “known as” or working name (if applicable)
    • Select your category or industry (for example: blogger/influencer, sports, news/media, business/brand/organization, etc.)
    • You also need to submit a photo of your official government ID. For individuals, that could be a driver’s license or passport. For businesses, a utility bill, an official business document, or tax filings will do.
  6. Tap Send.

According to Instagram, after their team reviews your application, you’ll receive a response in your notifications tab. Because of historical and ongoing issues with scammers, Instagram is very clear that they will never email you, ask for money, or otherwise reach out.

Within a few days or a week (some say it can take up to 30 days), you’ll receive a direct yes or no. No feedback or explanation.

This is what a no looks like:

And here’s a yes, break out the bubbly:

10 tips to get verified on Instagram

So, yes, anyone can apply for verification on Instagram. But actually getting approved is a lot tougher.

We’ve gone ahead and compiled all the best practices that will maximize your chances of getting verified as you move forward with your quest to prove your brand’s noteworthiness.

1. Don’t try to buy an Instagram verification badge

We’ll get this one out of the way first: that guy in your comments who says his friend works for Instagram? Please do not give him money.

The same goes for any third-party app or random account that offers “full refunds. ” And for any random account that DMs you because they want to sell you their badge because they “don’t need it anymore.”

Instagram scammers know that people and businesses feel outsized emotions about the blue check, and some are pretty effective at appearing legit, so stay on your guard. And remember that Instagram will never request payment, and will never contact you.

Tl;dr: The only way to get verified is through the official form, unless you are Jennifer Aniston (in which case, scroll down to Tip #7: Work with an agency or publicist, or maybe stop reading this article entirely because you’re doing great!).

Bonus: 14 Time-Saving Hacks for Instagram Power Users. Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content.

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2. Monitor for impostor accounts

If you’re struggling with persistent unauthorized, fake, or fan accounts impersonating your brand, then we have good news for you. You’re a prime candidate for verification on Instagram. After all, distinguishing real accounts from fake ones is verification’s stated purpose.

Your annual social media audit should make it clear whether impostor accounts are a problem for you. You’ll want to monitor and document these accounts using a social media monitoring tool like Zerofox’s Hootsuite integration.

3. Get more (real) followers

Look, we don’t have the numbers but it honestly feels sometimes like you need a ridiculous number of followers in order to get verified. There is absolutely no evidence that this is a real rule, but—it can’t hurt? Or maybe correlation does not imply causation after all?

Actually, what is more likely is that as people or brands get more noteworthy on and off Instagram, follower counts rise alongside.

If you want to hedge your bets and play it both ways—chicken and egg—here’s some inspiration for how to get more Instagram followers.

Pro Tip: Just don’t try to take a shortcut and buy your Instagram followers. (Plus, breaking the Community Guidelines and then asking Instagram to examine your account is a very effective way to get your account shut down.)

4. Delete any cross-platform links in your bio

In what some might call a slightly petty move (we would never dare), Instagram insists that verified accounts can’t have so-called “add me” links to other social media services in their Instagram profiles. You can include links to your website, landing pages, or other online properties, just definitely don’t link to your YouTube or Twitter account.

On the other hand, if you have a blue checkmark on your Facebook profile but not on your Instagram account, Instagram does explicitly encourage you to link to your Instagram account from your Facebook page to help prove your authenticity.

5. Be highly-searched for

Social media is all about serendipitous, organic discovery (this is what the Instagram Explore page is for, anyway—and making it big there can have a real impact on your engagement and follower count).

But when it comes to verification, Instagram wants to know if people care about you enough to tear themselves away from the seductions of the feed and spontaneously type your name into the search bar.

While Instagram doesn’t provide analytics on this data, we’d put money on the fact that Instagram’s verification team does have access, and will check up on how often users are searching for you. Which leads us to our next point…

6. Apply when your name is in the news

Google yourself. Has your brand been featured in multiple news sources? Did a recent press release or white paper get picked up? Do you have a sound bite or a profile in a major international publication? Paid or promotional content definitely does not count.

If PR hasn’t been a priority for your brand thus far, you might have a more difficult time proving how “notable” you are. Especially because there’s no place to submit your proof: Instagram does its own research, so it’s up to you to make sure your news is above the fold and impossible to ignore.

If you’ve recently experienced a windfall of attention, or you’re planning a big announcement, think about capitalizing on it and applying for that checkmark while your name is hot.

7. Work with an agency or publicist

If you have the budget and the ambition, hire a reputable digital agency that has access to Facebook’s Media Partner Support tools. Your publicist or agent will be able to submit requests to claim usernames, merge accounts, and get accounts verified through their industry-only portal.

Is verification guaranteed? Of course not. But a request from an industry professional through the Media Partner Support panel carries more weight and distinguishes you from the crowd.

8. Be honest

This tip should be a no-brainer, but because the consequences are dire we feel compelled to highlight it. In your application to be verified, you have to be truthful above all else.

Use your real name. Choose an appropriate category. Definitely don’t falsify any government documents.

If you stretch the truth anywhere in your application, Instagram says that it will not only deny your request, but it may delete your account as well.

9. Make sure your profile and bio are complete and effective

Instagram’s listed requirements for verification (a bio, a profile pic and one post? really?) are a low bar. You don’t just want to meet it. You want to hurtle over it.

Optimizing your Instagram bio will not just impress the verification team when they come to check you out, but can pay ongoing dividends in the form of new followers and conversions.

10. If you’re turned down the first time, try again

If, after all your hard work, Instagram comes back with a rejection, embrace the opportunity to zero in on your goals and redouble your efforts.

Hone your Instagram strategy, build a dedicated following, and earn buzz off the platform as well.

And then, whether you wait the 30 required days or spend a few fiscal quarters hitting your KPIs, you can apply again.

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Instagram verification FAQ

How many followers do you need to get verified on Instagram?

Technically, there is no minimum follower count for getting verified on Instagram. As long as you are able to prove that you are a “notable,” or highly searched for, person (or your account represents a widely recognized business or organization), you can get your account verified regardless of your number of followers. 

How much does it cost to get IG verified?

Instagram verification is free. Instagram will never ask for payment for the verification badge, and if someone is offering to verify your account for money, they are trying to scam you. 

How do you get a blue check on Instagram without being famous?

To get a blue check on Instagram, you have to prove that your account may be impersonated because you are a notable public figure or represent a widely recognized organization.  

Save time managing your Instagram presence by using Hootsuite to schedule and publish posts, grow your audience, and track success with easy-to-use analytics—all from the same dashboard that you run your other social media profiles on. Try it free today.

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How to verify your Instagram account*

September 7, 2018Technology

Now it's much easier to get the coveted blue checkmark.



For a long time it was quite difficult to verify an account on Instagram*, thereby protecting it from forgery. The service itself should have paid attention to you and put a blue checkmark next to your name. Now the company has greatly simplified this process.

Recently, Instagram* announced a number of security updates for accounts. Now you can check if the name of a large account changed when it was created and if it has ads. But the main thing is that now everyone can apply for confirmation.

This has a number of advantages. For example, it becomes possible to embed ads in stories. In addition, the comments of verified users are displayed above the rest.

If you have 100 followers, you are unlikely to get a blue tick. But if you are, for example, a novice entrepreneur, then you have every chance. True, for this you will have to provide a document confirming your identity.

To verify your account, you need to go to the application settings and click "Request confirmation". The feature is not yet available to everyone, but it will reach everyone in the coming weeks.


In general, the account requirements are as follows:

  • Authenticity . The account must represent a real person, registered business or organization.
  • Uniqueness . You can only verify one account per person or business, excluding multilingual accounts. Accounts with memes and other similar content will not pass verification.
  • Completeness . The account must be public and have a description, profile photo, and at least one post. The description should not contain links to other social networks.
  • Fame . The account must represent a famous person, brand or organization. Instagram* considers accounts that appear in multiple news sources, but paid posts are not counted.


Price: Free


Price: Free

Read also 🧐

  • 0026
  • How to download photos from Instagram* to a computer, tablet or smartphone
  • How to recover or access an Instagram* account

*Activities of Meta Platforms Inc. and its social networks Facebook and Instagram are prohibited in the territory of the Russian Federation.

How to link an Instagram account to an advertising account in Business Manager - Aitarget One blog Russia is banned.

The following steps require Administrator access to Business Manager. If you are already logged in to Business Manager, follow these instructions. If you haven't used Business Manager yet, you first need to register your Business Manager account.

Do you work in the markets of Kazakhstan or Uzbekistan? The platform is for profitable payment for advertising in social networks.

— Help with launching ads in Telegram Ads, TikTok and other sites
— Cashback for advertisers and agencies
- Advanced Targeting Builder for Finding Your Audience
- Expert support every step of the way
- The probability of a ban for our clients' accounts is 70% lower


Remember that you can also add an Instagram account through the Page and use it to display ads in the territories of Kazakhstan and Uzbekistan.

1. If you don't have Business Manager yet, you need to create it by going to Business Manager.

2. If you don't have an ad account yet, create an ad account in Business Manager. You can also add an existing account to your Business Manager.

3. On the left side of the page, click Business Manager Settings > Instagram accounts :

4. Click + Add :

5. Enter your username and password, then click Next :

Instagram account, check the box for each such ad account and click Next :

7. Click Done :


1. Open Business Manager.

2. On the left side of the page, click Business Manager Settings > Instagram Accounts :

3. Click on the Instagram account you want to assign an ad account to.

4. Click Assign ad accounts :


Learn more