Instagram how to boost post
How to Boost Instagram Posts and Reels
What is Instagram promotion (a.k.a. Instagram boost)?
How to promote an Instagram post
How to promote an Instagram post or Reel in Hootsuite
What types of Instagram posts can you boost?
Instagram post promotion cost
Benefits of promoting an Instagram post
5 tips for Instagram post promotion
Do you have a great Instagram post or Reel you want more people to see? Are you looking to boost engagement on your existing posts? If you answered yes to either of these questions, then it might be time to promote your posts and Reels. Instagram promotion (a.k.a. Instagram boosting) is a great way to get your content in front of more people and rake in those precious likes, comments, and shares.
In this post, we’ll give you some tips on how to promote Instagram posts for maximum reach and impact. Plus, some top-secret industry tips you won’t get anywhere else.
Let’s get started!
Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.
What is Instagram promotion (a.k.a. Instagram boost)?Instagram promotion is the act of paying to have your post seen by more people. When you promote or “boost” a post on Instagram, it will appear in the feeds of users who don’t follow you. Promoted posts can also appear in the Stories or the Explore tab.
Instagram boosts and promoted posts are a type of Instagram advertising. You’ll have the ability to target your audience by interest, location, and more.
The benefit of promoting your post is that you can reach a larger audience and get more engagement on your posts, which can lead to more followers.
Promoted Instagram posts also give you insights into how well your content is performing and who is seeing it, beyond just your regular audience.
To promote or boost an Instagram post, you’ll need to have an active Instagram Professional account. Once you have that setup, follow these steps. (And also watch our video, below!)
1. Go to your Instagram Feed and click the post you want to boost. Then, click Boost. Keep in mind, Instagram recommends only boosting posts with images smaller than 8 MB to ensure the best quality.
2. Next, fill in details about your ad like the Goal, Audience, Budget, and Duration. The goal is the results you hope to see from this ad while the audience is who you want to reach with your message. The budget is how much you’re willing to spend on this ad per day. The duration is how long you want your ad to run.
3. Once you finish these steps, click Next. If you haven’t already connected your Instagram account to a Facebook Page, you’ll be prompted to do that now.
Choose an existing account or click Skip to move on.
4. Complete your boosted post by clicking Boost post under Review.
From there, your ad will be submitted to Instagram for review and begin running once it’s approved!
Want to see the exact process? Just watch the video below:
Did you know you can also create Facebook and Instagram ad campaigns directly through Hootsuite? Follow this guide to learn more.
How to promote an Instagram post or Reel in Hootsuite
If you already use Hootsuite to manage your Instagram ads, you’re in luck! You can boost Instagram feed posts and Reels directly from your Hootsuite dashboard.
To boost an Instagram feed post, follow this step-by-step process:
- Go to Advertise, and then select Instagram Boost.
- Select Find a post to Boost to see a list of your organic Instagram posts.
- Choose the post you want to promote, and select Boost next to it.
- In the Boost settings window, select the ad account you want Meta to charge for the boosted post, and select Save.
- Enter the rest of your Boost settings.
- Choose an objective (engagement, video views, or reach). Meta uses this information to show your post to people who are likely to take the action you want.
- Choose your audience. If you want to customize the audience, select Edit and specify which attributes to target, like location, gender, age, and interests.
- Choose whether you want Meta to promote your Instagram post on Facebook, or just Instagram.
- Set your budget and the length of your promotion.
- Select Boost on Instagram.
You can review the performance of your boosted Instagram posts in Hootsuite at any time by going to Advertise, and then selecting Instagram Boost.
- Select an ad account from the list to see all Instagram Boost campaigns associated with it. From here you can see reach, amount spent, and engagement for each campaign.
You can also boost Instagram posts and Reels from Streams:
- In an Instagram Stream, find the post or Reel you want to boost
- Click the Boost post button below the preview of your post or Reel
- Enter your boost settings
And that’s it!
Pro tip: You can also boost Instagram posts from Composer and Planner. See the detailed instructions in our Helpdesk article.
Start your free trial. You can cancel anytime.
You can boost any type of Instagram post, including:
- Photos
- Videos
- Carousels
- Stories
- Posts with product tags
Boosted posts will appear in the Stories or the Explore tab. If you have an Instagram Professional account and Promote is available, you’ll see Boost Post as an option when you upload a post to your Feed.
Bonus: You can also boost Instagram Reels with a few clicks using Hootsuite. Watch our video below where we go over how you can promote your Instagram Reels:
Instagram post promotion costOne of the biggest benefits of IG promotion is that the cost is completely up to you.
Promoted posts can cost as little as $0.50 per click, and you can set a daily budget so you never spend more than you’re comfortable with.
If you’re unsure what kind of budget to use for your promoted post, try setting up a draft campaign in your Instagram Ads Manager. Here, you’ll be able to see Audience Definition and Estimated Daily Results metrics which will give you an idea of whether your budget settings will be sufficient to reach your target audience.
Benefits of promoting an Instagram postInstagram is one of the most popular social media platforms with over 1 billion monthly active users. Of those users, 90% follow business accounts, which gives you an opportunity to reach a highly motivated audience.
On top of that, Instagram has high engagement rates with posts averaging around 1.94%. By contrast, Facebook and Twitter have engagement rates of 0.07% and 0.18%.
Promoting your content on Instagram can help you reach a larger audience, get more engagement, and encourage people to take action on your posts.
There are a few reasons you might want to promote an Instagram post:
- To increase brand awareness: If you’re trying to reach new people who are likely to be interested in your products or services, promoting a post is a great way to do that.
- To get more engagement: Promoted posts can help you get more likes, comments, and shares, which can lead to organic reach and new followers.
- To drive traffic to your website: If you’re promoting a post with a link to your website, you can track how many people are clicking through to your site. Promoted posts can also lead to more sales or sign-ups.
- To reach your target audience effectively: Instagram’s targeting lets you choose who sees your promoted post. You can target by location, age, gender, interests, and more to better reach more interested customers.
- To collect data on marketing strategies: Every boosted post will come with data on how well it performed. You can use these metrics to see what’s working and adjust your strategies accordingly.
5 tips for Instagram post promotion
It’s easy to promote Instagram posts to get your content in front of more people. But as with any paid promotion, there are a few things to keep in mind to make sure you’re getting the most out of your investment.
Here are a few tips for promoting Instagram posts.
1. Use Instagram-specific featuresWhile Instagram made its name as a photo-sharing app, today it’s so much more. Promote Instagram posts using all of the platform’s features, from Stories to Reels to Live.
The more you make use of Instagram’s features, the more chances you have of ranking in its algorithm. Not only will this help you reach more people, but it will also help you build a more engaged following.
Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.
Get the free guide right now!
2. Think about your target audienceOne of the benefits of boosting Instagram posts is that you already have a built-in audience. But that doesn’t mean you should take them for granted.
Before you promote your Instagram post, take a step back and think about who you’re trying to reach.
- Who are you speaking to?
- What are their interests?
- What kind of content do they respond to?
If you don’t know the answer to these questions off the bat, try digging into your Instagram analytics to see how your previous posts were received. If you notice your Reels get the highest engagement or that carousel posts have the most shares, promote those first.
Your Hootsuite dashboard contains all the information you need to tailor your promoted Instagram posts to your audience.
Use Hootsuite Analytics to figure out what time of day to promote your post and measure the impact after its live.
Research has shown that carousel posts increase engagement rates on Instagram. Static carousel posts can boost engagement by as much as 5%! Add a video to that carousel, and you’re looking at an almost 17% increase.
To make the most of this format, try creating a carousel post of 8-10 images or video clips. On the first slide, ask your audience a question or include a powerful call to action. This will entice users to swipe left to see the rest of your content.
Don’t forget, you can create Instagram carousel ads quickly and easily with Hootsuite! Plus, track, optimize, and grow your Instagram presence directly from your dashboard.
4. Make use of product tagsIf you’re set up for Instagram Shopping, you can promote Instagram posts that feature product tags. Doing this will drive people directly to a product details page on Instagram, where they can learn more about the product and make a purchase.
This is an especially effective way to promote your products if you’re running a promotion. Promote Instagram posts with product tags to let your audience know that there’s a special deal going on, and make it easy for them to take advantage of it.
Learn how to set up Instagram shopping here.
Source: Instagram
5. Promote your best postsImage and video quality is an important part of the Instagram user experience—and it’s also a major ranking factor in the Instagram algorithm.
That means, if you want your content to be seen by more people, you need to make sure that the images and videos you’re promoting are high quality. Promoting your best posts will ensure that, not only is your audience seeing your best content but that it’s well-received.
When you’re looking for posts to promote, consider the following:
- The quality of the image or video
- The engagement (likes, comments, shares)
- The overall reach (how many people saw it)
Pick your best posts and share them with the world!
Manage Instagram alongside your other social channels and save time using Hootsuite.
From a single dashboard, you can schedule, publish, and boost posts, engage your audience, and measure performance. Try it free today.
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How to Boost a Post on Social Media [Instagram, Facebook, and Twitter]
In the social media marketing world, marketers reminisce about the times when they could fill up on organic reach like our parents reflect on their college years with that old saying, “those were the good old days.”
As time has flown by, social media’s purge of organic reach flung marketers onto a rollercoaster ride trying to figure out how to boost a post for customers to actually see — which is a challenge when you're up against so many competitor ads.
With almost 3 billion social media users today, millions of brands have promoted their content on these platforms for years.
But the popularity of social media has flooded each platform with hoards of articles, photos, and videos, skyrocketing the supply of content while the demand for it has plateaued. This has lowered the amount of opportunities that brands can leverage to interact naturally with customers.
Needless to say, social media marketing is a pay-to-play strategy now. And one of the most effective ways to leverage paid social media advertising is by boosting your posts. So let’s talk about what post boosting is and how to do it across different platforms.
What does it mean to boost a post?
When you boost a post on social media, you pay social media platforms to amplify one of your existing post’s reach to your followers, a recommended audience, or a targeted audience. It’ll show up as a sponsored post on your audience’s feed.
How to Boost a Post on Social Media
1. Click the “Boost Post” button at the bottom of your post.
2. Select a goal.
Before you boost your post, Instagram will ask you whether you want to attract more profile visits, website traffic, or promotion views. Whatever your goal is for the specific post you want to boost, make sure you choose the option that best aligns with it.
3. Choose an audience.
After choosing your goal, you can pick from three different targeting options: Automatic, Local, and Manual.
- Automatic tells Instagram to target people who are just like your followers.
- Local lets you target people in a specific location.
- Manual lets you target specific people, places, or interests.
4. Set your budget and duration.
Instagram will estimate the expected reach and clicks that your post will attract after you set your post’s budget and ad duration.
5. After review, boost your Instagram post.
After you’ve set your budget and duration, Instagram will prompt you to review the parameters you’ve set, and once you’re finished, you can boost your business’ Instagram post.
Next, let’s go over how to boost your post on Facebook.
1. Pick an existing post on your Facebook business page that you want to boost.
Log in to your Facebook business page and choose the pre-existing post you wish to promote.
2. Click “Boost Post” on the bottom right corner of your Facebook post.
3. Set a goal.
You need to determine the intention or goal of your ad, and Facebook offers several different options to choose from.
4. Choose your call-to-action.
This is what you want your audience to interact with and provide them with a way to engage with your business.
5. Choose your detailed targeting.
Before you boost your Facebook post, you can either distribute your post to a recommended audience that Facebook will make for you or create a new audience based on a robust set of targeting options and distribute your post to them.
6. Set your boosted post’s budget and duration.
Your budget is how much money you’ll spend to boost your post, and your duration is how long you’ll boost your post for. Facebook will estimate how many people your post will reach based on your budget and duration.
7. Review and boost your Facebook post.
When you’ve gone over the parameters set for the ad, click “Boost” and you’ve successfully boosted your Facebook post.
But if you followed these steps to boost your post and ran into an “Error”, there are a few reasons why.
Why can’t I boost my Facebook post?
If you find yourself unable to boost your Facebook post, the post may go against Facebook’s advertising policies page.
Here are two of the most common explanations:
- Your post includes language alluding to “personal attributes” like race, gender, sexual orientation, religion of specific groups of people.
- Your post makes assumptions about the person reading with phrases such as “Are you…” or “.
.. in your area.”
Now that you know how to effectively boost a Facebook post, when should you do it?
When to Boost a Facebook Post
Even though there’s not an exact science to boosting posts, there’s a couple indicators to follow.
Oftentimes, Facebook will actually notify you to boost your post on your business page. When this happens, it’s in your best interest to do so, as it will push you to reach a more broad audience than you currently have.
But even if you aren’t directly notified, boosting a new post on Facebook will still yield increased engagement, but it’s not recommended to boost the same post more than seven days consecutively. You run the risk of making your audience bored or tired of your content.
Now let’s dive into how to boost your business’ Tweets.
1. Click “View Tweet Activity” at the bottom of your Tweet.
2. Click “Promote Your Tweet”.
3. Determine your goal.
State the goal you’re boosting your Tweet for.
4. Customize your audience and targeting.
You can only target your audience based on:
- Location: Country, state/province/region, or metropolitan area
- Age: Ages 13 to 55+ years old
- Gender: Man, woman, or any identity
5. Set your budget.
After setting your budget, Twitter will estimate the amount of impressions and engagements your boosted Tweet will attract.
6. Review and create your promotion.
Twitter will then prompt you to review the parameters you’ve chosen, and once you’ve finished, you’re ready to create your promotion.
Now that you know how to boost your posts across different platforms, it’s time that we went over the benefits of boosting a social media post.
Why You Should Boost a Post
1. To reach your target demographic in a cost-effective way.
Boosting a post with parameters set to reach your target market, or people that fit your ideal buyer persona, saves you money from advertising to people who won’t derive value from the product or service you’re offering.
2. To increase brand awareness on a platform.
You can make your brand’s identity more well-known and recognizable with repetition coupled with engaging content. By boosting posts on social media platforms that your target audience frequents most, you can increase brand awareness.
3. To collect useful metrics to study for your marketing strategy.
For each post you boost, you can look at the metrics each platform will provide you in terms of traffic, engagement, and demographics reached. Use that information to study which posts performed the best, and build on those strengths for future marketing campaigns.
Give Your Content the Boost It Needs
Capturing the interests of your target audience may not be as easy as it used to be, but by using paid social media advertising like the boost feature, you’re increasing your chances of finding new clients. We hope this post gave you the information you needed to boost your social media ads to achieve your next business goals.
Editor’s note: This post was originally published in April 2019 and has been updated for comprehensiveness.
Topics: Social Media Advertising Ad Management
Don't forget to share this post!
40 tips on how to promote your Instagram
1. Do not forget to put hashtags that will help increase the number of subscribers: #instafollow, #l4l (Like for like), #tagforlikes and #followback.
2. Like as much as possible. For every 100 likes you give to random photos, you will get an average of 6 new followers.
3. Run contest . The easiest way to do this is to post a themed picture and ask people to like it so they can participate.
4. Start promoting profile on your pages in other social networks. Write what your blog is about and why people should read it and invite them to join.
5. Be generous with likes and comments - this is the easiest way to attract new subscribers.
6. Use common hashtags to make your photos visible in the global search. Among the most popular are #love, #instagood, #fashion and #photooftheday.
@westwingde
7. Time matters. Research has shown that the best time to fast is between 2 pm and 5 pm.
8. Follow people who use popular hashtags (#followme, #likeforlike) because many of them will follow you back.
9. Remember, quality is important , not quantity. Monitor your profile and leave only beautiful and high-quality photos. Believe me, no one is interested in flipping through hundreds of photos of salads.
10. Love the Mayfair filter. Track Maven listed this filter on The Fortune 500 Instagram as the best choice for marketers.
11. Check that you have completed the biography section .
Complete it with suitable words and hashtags, and also provide a link to your website. But remember: no spam! Otherwise, subscribers will lose interest in the profile.
12. Ask questions to subscribers. This is a great way to connect with your target audience.
13. Post on Sundays . It is on this day that people post photos a little, so your post will be seen by the maximum number of people.
@nastiapoberezhna
14. Be consistent with . Think about who and why you are doing this. The more clearly you answer these questions, the faster you will attract the right audience.
15. Call people to action. For example, ask them to write their opinion about your photo in the comments.
16. Don't be afraid to post often. It may seem that the more often the photos flash, the more indifferent the subscribers behave. But according to the Union Metrics program, there is no relationship between posting frequency and audience activity.
At least negative.
17. Follow suggested users. Go to settings and select "Find and invite friends" and then "Recommended users".
18. Set geolocation . This will be especially useful if you run an Instagram company. So you will have the opportunity to attract new subscribers-neighbors.
19. Schedule publications with the Later program. Consistency never hurt anyone.
20. Agree with popular blogger to advertise your profile or product. So information about you will quickly scatter over the network.
21. Research has shown that blue images get 24% more likes than orange or red images. Post something blue and see for yourself!
22. Let fast on Wednesdays become your obligatory ritual. This is because posts get more attention and likes in the middle of the week.
23. Write the word "comment" more often in posts.
This encourages your followers to share their opinions and be more willing to join the discussion.
24. Post photos showing 's face. According to research, such publications are 35% more popular than others.
25. Tag in photos of people. Your post will also be seen by friends of friends.
26. Remember the rule: the more light the better.
27. If you have a business account, create a branded hashtag . So users can specify it when purchasing a product. And it will increase your visibility on Instagram several times over.
28. Share live photos. Show that behind the beautiful picture there are living people .
29. Business trick: share photos of your followers mentioning your brand or product. This pleasant step shows that you value each client. In return, they will definitely share your photos in their feed.
30. Brand yourself : Use your nickname for more than just your profile.
A notebook, a case or a branded sticker on a car will surely attract the attention of potential subscribers.
@romantimo3
31. Invite friends from Facebook to follow you. To do this, in the profile settings, select "Find friends on Facebook."
32. People love stories. Share your experiences and thoughts, so you will gain their trust and establish contact. Just remember that the post should be emotional and bright, not snot in sugar.
33. Tag people , even in stories, don't be lazy.
34. Do not be shy in your posts to ask for likes . As practice has shown, such publications receive 89% more likes.
35. In advance plan not only time, but also content. Prepare your materials and only then start filling out your feed. For example, write posts for a few days in advance, and then publish them gradually. The Instagram filling schedule will help you stay focused on the main topic of the blog.
36. Post a motivational or inspirational quote .
37. Synchronize phone book with your account. Go to settings and select "Contacts" in the "For Subscriptions" section.
38. Be active on profiles with similar topics. Especially if you run a business profile. Chat in the comments , ask questions and let influencers know about you.
39. Collaborate with other users. Find accounts with the same number of followers and invite their owners to arrange a joint promotion. This will help you and your partners to win an audience and attract the attention of new people.
40. Create a unique hashtag, by which you can organize a challenge for your subscribers.
According to cosmo.com.ua
Tags: Instagram, blog, how to become famous, tips, social networks Lyudmila is in touch, a marketer at Altcraft. Instagram already has 1.3 billion users, photo and video content service is one of the top social networks in the world and continues to grow.
Instagram brings money to brands and bloggers - it is the most effective platform for influencer marketing in 2020-2021. Bloggers earn up to $10,000 from one advertising post. Brands increase the audience, increase loyalty and sales - 90% of Instagram users are subscribed to commercial accounts.
47 110 views
Instagram is a rapidly changing social network with unpredictable algorithms. There is huge competition here, but the question of how to promote Instagram for brands and bloggers remains relevant. We tell you what will work and what will not work in 2022: how to promote a blog on Instagram using free and paid promotion methods.
Before promotion
It is useless to start development without strategy and account preparation. Therefore, first:
- Set up an Instagram profile so that the user immediately understands what your account is about and what you offer.
What's important:
- A name that matches the subject of the account.
- Description in the profile header: USP, benefits, name (if the account is an individual).
- Location if you run an offline business or work in a specific area.
- A link to a website or your other content.
- Page navigation in live stories: prices, location, FAQs and other information.
- Clean your account from inactive subscribers if the profile has been maintained for a long time. Subscribers who do not respond to your content in any way are bad for promotion.
Example. Instagram sees: only 10 out of 1000 subscribers watch your content. The social network understands that the content is uninteresting and stops showing it. Subscribers by themselves are not an indicator of the success of an account, it is important to involve the audience.
- Switch to a business account to get statistics and analyze audience reactions to content.
- Prepare a development strategy. Any promotion is a plan and regularity. One-time actions will not bring results. Define goals - why do you need promotion on Instagram, what do you want to get: subscribers, sales, advertisers, or something else. Prepare a content plan with regular posts, stories and Reels.
Free promotion methods
Reels
Reels is a short video format (15-30 seconds) that Instagram launched worldwide in the summer of 2021. The social network also promised to promote the video format. Therefore, now Reels is the most effective way to promote your account for free. Social media gives Reels an outside reach. If stories and posts work for an existing audience (although posts also sometimes get into recommendations), then Reels has more opportunities. Getting a million views for an account with a couple of thousand subscribers is real.
Another advantage of Reels for promotion is the lifetime.
Stories disappear after 24 hours, the post is shown for a couple of days, and Reels “spins” even after a while. Also, one video in Reels can “pull” others along with it: the social network sees that a particular video is interesting to the audience and shows the previously created ones.
Example Reels
Commenting
Don't confuse this method with spam comments for everyone. Popular, but meaningless, remains automatic commenting. With this method, there are situations when the inscription “what a beautiful photo” appears under the mourning post with a candle, or there are off-topic comments. You shouldn't do that.
Unsuccessful automatic commenting
How to get followers on Instagram through comments:
- Comment thoughtfully and to the point. Communicate in a friendly and honest way - try to make friends, and not advertise yourself.
- Chat in the comments under the posts of personal accounts of ordinary users, bloggers and brands.
A user with a small number of followers is more likely to notice you and visit your page. Major bloggers and brands are unlikely to subscribe, but other subscribers will see an interesting comment.
Hashtags
Promotion with the help of hashtags is a legal method of promotion that is unlikely to give huge coverage, but it will still attract some part of the audience. Instagram has a separate search for hashtags and a subscription to them.
Which hashtags to set for promotion:
- Thematic, which relate to your field, and localized, if you are tied to some territory.
- The topic of the hashtag should match the topic of the post and photo, then Instagram better understands what your post is about and shows it to the right audience.
- Do not choose high-frequency hashtags from 500 thousand. The more often a hashtag is used, the less likely your post will be seen.
- Check the relevance of hashtags. If they were last used two years ago, they don't work.
An example of topical hashtags
How many hashtags to use? There is no single answer. Instagram allows you to add up to 30. But such a “canvas” does not always work. Irrelevant hashtags will reduce reach and minimize the effect of relevant ones. Therefore, experiment and do not copy the same hashtags from post to post - this is inefficient. Another social network may think that you are a robot and block your account.
Cross-promo
This method will not fit the query "How to promote instagram from scratch". An account for cross-promotion or mutual PR should already have an audience.
What we do next:
- We are looking for an account with a similar or related theme and with approximately the same number of subscribers.
- Sharing content, such as guest posting, live streaming, or collaborative marathons.
An example of a successful cross-promotion is a sportswear brand account launching a marathon of fast workouts with a fitness trainer.
Promotion on other platforms
If you are actively running another channel (Youtube, Yandex.Zen and others), invite the audience to subscribe to your Instagram.
Important! Users should understand why they need another account of yours. It is unlikely that subscribers are interested in watching the same content. Work with different formats and themes.
An example of such a promotion method from a blogger with a promoted Youtube channel with expert information. The girl offers to subscribe to her Instagram, where she shares her personal.
Instagram promotion on the blogger's Youtube channel
User Content
Works for brands and individuals who want to promote their account.
An option for a brand is to invite users to post a photo with their product and a special hashtag.
Then the brand reposts these publications to its page.
For personal accounts, tag brands. Then there is a chance that the Instagram page will be reposted to the brand account. It turns out win-win - the user gets more coverage, and the brand gets more content.
Location
Adding locations to the account description and posts to Instagram promotion is an additional way. This is especially true for local businesses and events. Just put a location and wait for thousands of subscribers will not work.
Paid promotion methods
Targeted advertising
Instagram official advertising is an opportunity to reach an audience with specific interests. If the algorithms themselves decide who to show your Reels or post to, then in advertising you set the audience yourself. Instagram offers to advertise in the feed, stories and Reels.
Examples of targeted advertising on Instagram: in the feed and in stories
Advertising is set up on Instagram itself or through the Facebook advertising account (if the account is linked to the page).
For advertising on Instagram, goals are available: visiting an account, a website and increasing engagement - more messages. The audience can be selected automatically or configured, but the criteria are limited.
Setting up an advertising campaign on Instagram
There are more opportunities to designate an audience in the Facebook advertising account.
Possible goals of an advertising campaign in the Facebook advertising account
The downside of advertising on the social network is an impressive list of restrictions that are constantly changing. For violation of the rules, advertising is stopped, and sometimes the account is blocked without explanation.
Advertising with influencers
Influence marketing remains trending in 2022 as the blogging market grows. Therefore, Instagram promotion through opinion leaders is still relevant. Advertising among bloggers, famous personalities and experts is more trustworthy and is perceived as a recommendation of a familiar person.
Advertising options for influencers: native (does not look like advertising) or direct.
Advertising with bloggers
How not to promote on Instagram
If to the question: “How to promote an account on Instagram”, someone offers cheating and giveaways, then run. Gray methods of promotion will not only not be useful, but will also destroy your account. Read about them and forget.
Giveaway
Giveaways are contests from influencers in which you need to subscribe to the page and all sponsors of the giveaway in order to participate in the prize draw. Subscription is a prerequisite for the draw. This is how sponsors gain a new audience, but after the draw:
- users unsubscribe because their interest is a prize, not a sponsor's page;
- Instagram algorithms see a large number of unsubscribes and reduce profile coverage;
- it is difficult to save such an account.
Even during a giveaway, the gathered audience is ballast. Prize users are not involved in the content. For Instagram algorithms, this is a sign of irrelevant content.
Cheat bots and comments
Instead of live subscribers, you get fake accounts - bots that create the appearance, but in fact "drown" the account. For algorithms, the more subscribers, the more engagement should be. If the subscribers are bots, there is no activity from them. Instagram sees an uninteresting account and does not show it not only in recommendations, but also to subscribers. The social network also fights against bots and suspicious activity, bans accounts that are engaged in cheating.
Activity chats
They create the illusion of involvement, show social networks and other subscribers interest in the account. These are groups where users gather who like, comment on posts and watch each other's stories. The main disadvantage of the method is an irrelevant audience.
If this method is still possible in an account from scratch, then after growth it will most likely harm - you will not see real involvement and interest in the content, so you will not understand how to improve it.
Mass following and mass liking
The essence of the methods is a subscription to many accounts that can be the target audience or/and likes to posts of different people. The goal is to draw attention to your account: the user will replace your activity and subscribe in response. But the methods are no longer relevant: users do not respond, but Instagram punishes for such promotion. The social network has a limit of subscriptions, unsubscribes, likes, comments, marks, and even the number of publications. For suspicious activity, the user receives a ban. If you resort to the help of automated third-party services, the risks of losing your account forever increase.
Summary
Start promoting your Instagram account by creating a strategy and profile packaging: a clear description and location designation.
