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How to turn instagram likes into sales


How to Turn Instagram Likes into Sales

Bills and rent: 1,000 likes per month. Staff salaries: 10,000 likes per month. Gas for your car: 50 likes per month. Life would sure be a little easier, but the sad truth is you can’t pay the bills with Instagram likes.

But that doesn’t mean your Instagram likes are totally worthless. In fact, if businesses put a little thought into their marketing strategy, they could turn post likes into paying customers.

How? This guide shares the answer so you can turn Instagram into a revenue-generating machine.

The power of selling on Instagram

Did you know that 50% of users follow brands on Instagram? It’s true. The social networking site has 200 million users that visit at least one business profile every day. 

Instagram is no longer just a place for people to catch up with family and friends. Their 1+ billion monthly active users rely on the platform to stay in touch with retailers, buy products promoted by influencers, and research new products.  

That means businesses have the potential to make a lot of money from maintaining an Instagram presence. But you need a strategy that nurtures potential customers and turns likes into profitable relationships. 

How to increase sales on Instagram

Now that we know the power Instagram has to generate sales for your business, let’s take a look at eight smart techniques you can use to turn Instagram likes into sales.

  1. Respond to comments and messages quickly.
  2. Use automation.
  3. Optimize your link in bio.
  4. Partner with influencers.
  5. Use Instagram Stories.
  6. Tag products from your Instagram Shop.
  7. Build meaningful relationships.
  8. Turn popular posts into Instagram ads.

1. Respond to comments and messages quickly

Comments are a key way to build relationships with your Instagram followers. And once you have strong relationships, you build a loyal following of people waiting to buy from you.

It’s crucial, however, to never leave your commenters hanging. Think about it: Would you walk away from a customer if they asked you a question face-to-face? Or hang up if they phoned your store? The answer is probably “no,” which is why you need to prioritize responding to Instagram comments.

If you’re still not convinced, just know that 40% of consumers expect a brand to respond within an hour of sending a message via social media. Plus, answering a query quickly helps with building loyalty with some 35% of consumers stating they’re more loyal to brands that reply promptly.

In addition to responding to comments on your posts, keep an eye on your direct messages (DMs). Consumers send more than 400 million messages to businesses on Instagram every day. Keep on top of your inbox and respond as soon as you can.

2. Use Instagram Automation

Of course, it’s not always possible to respond immediately, especially outside of business hours. However, tools like Instagram Automation by ManyChat can be deployed to give customers real-time responses to their comments and DMs — even if your human team isn’t around to answer their queries.  

Use the Conversation Starters tool to upload answers to your frequently asked questions (FAQs), such as product-related queries about sizing and stock. Then, set destination URLs to drive users to your website or product pages as part of your response.

It’s a win-win for everyone involved. The customer gets immediate help with their question (which could influence a sale), leaving your social media team more time to grow the Instagram account.

3. Optimize your link in bio 

Businesses have long been calling out for clickable links in Instagram posts. Yet despite many user’s frustrations, it doesn’t seem like it’ll be a feature rolled out anytime soon.

The good news is that there’s a workaround. Use a tool like Campsite or Linkinbio to optimize the link in your bio (on your main Instagram profile) and drive traffic to your site. 

This can be the homepage of your site, but can include several links, including to a product you’ve just promoted, a new service you’re offering, or a webinar you’re hosting. Then, use the Instagram caption on your posts as a call to action (CTA) to direct people to your Instagram bio.

4. Tag products from your Instagram Shop

Most platforms are evolving to capture the 48% of people who purchase products through a social media network, including Instagram. 

One of the platform’s latest features, Instagram Shops, allows eCommerce businesses to upload their product catalog directly to the app. Customers can view the Instagram Shop to browse and buy items without leaving the app. 

A whopping 130 million people click on Instagram shopping posts each month. If you’re not using them, you’re missing out on potential eCommerce sales and revenue. In fact, shoppable posts can boost brand traffic by 2,600%.

Shopping posts appear similar to standard posts, but with one key difference: They’re clickable. 

Make sure you’ve got an Instagram business profile and upload product photos to your profile. Tag any products you’re talking about, directing users to a particular product page on your website and, ultimately, towards making a purchase without forcing them to head to your bio.

Promote your existing posts and turn them into clickable ads, or set up much more complex and dedicated advertising campaigns. Instagram will charge you each time a person clicks the link, but you can easily control your budget and maximum spend per day. (More on this later.)

5. Have your products promoted by Instagram influencers

Influencer marketing isn’t a new strategy. But businesses that harness the power of Instagram influencer marketing are investing in a worthy strategy since 88% of people say they’ve been inspired by an influencer or blogger to make a purchase, with 80% of users clicking a link or image directly shared by an influencer.

Turn these influencer partnerships into money-making machines for your business. Simply ask the influencer to share a photo of your product or service, and repost it to your account with the shoppable tag. 

(Word on the street is Instagram is creating new features just for creators and influencers, including the ability to shop a brand’s products from their profile. This will make it 10 times easier for brands to reach an influencer’s audience using products.) 

6. Promote shoppable products in Instagram Stories

You can’t afford to ignore Instagram Stories. An estimated 500 million people use Stories every day, with that number only set to grow.

Stories have huge revenue potential, too. Some 58% of Instagram users say they’ve become more interested in a brand after seeing their Stories. Another half have visited a website and purchased after seeing a product or service in Stories.

Follower count isn’t everything, but it is when it comes to Instagram Stories. Only verified accounts, or those with more than 10,000 followers, can use the “swipe up” feature to send people from your story to a chosen landing page.

Don’t meet that criteria? Don’t worry. If you’ve created an Instagram Shop, you can tag products in your Instagram Stories. It gives you the chance to send people to a specific product, even though it’s not directly to your website.

7. Build meaningful relationships with your followers

Instagram can connect you with your target audience, no matter where they are. That’s super powerful, especially when you use the platform to develop deep and strong relationships with your followers.

The truth is, not everyone who likes your Instagram content will purchase something straight off the bat. It takes time to nurture leads to a point they feel comfortable trusting you with their purchase. 

Here are some tips to build meaningful relationships that make your followers want to buy from you:

  • Share content consistently that nudges them to like or comment.
  • Get involved in their conversations by asking questions and responding to their comments.
  • Encourage them to share content about your company or products (which you can later repost as user-generated content).
  • Ask for their opinions on your new or upcoming products.

8. Turn popular posts into Instagram ads

While there are best practices to consider when creating Instagram content, sometimes, for reasons you could never predict, posts go viral.

Capture any virality that your Instagram post is getting by putting some cash behind it. Brands can boost top-performing posts and increase brand awareness directly in the Instagram app by turning that post into an ad. (Think of it like paying Instagram to share your content with other people.)

Sure, it’s not essential to make sales off the back of Instagram content, but top-performing content is perfect advertising material. 

Instagram likes can drive sales

It’s always nice to be liked, so when your Instagram posts are racking up the likes, it can feel good. But, as good as likes are, they won’t pay the bills, and you need a way to turn Instagram likes into revenue for your business.

The techniques we’ve shared here will help you to do just that. Remember to use the Instagram Shops to tag products in posts, optimize the link in your bio, and use automation to give real-time responses to comments or DMs. 

Ready to harness the power of Instagram Automation? It’s coming soon to ManyChat.  

You already voted!

The contents of this blog were independently prepared and are for informational purposes only. The opinions expressed are those of the author and do not necessarily reflect the views of ManyChat or any other party. Individual results may vary.

How to turn likes into sales?

5 min to read

Source: Unsplash.

What defines a succesful post?

Is it the ammount of likes?

If that is the case let's draw an hipotetical case: On one hand we have a post with 5 likes; three of these users made a purchase from your brand; and on the other we have a post with 200 likes; but only 2 of your users made a purchase.

Likes maybe something we and the algorithm like, but as a business on Instagram our deepest wish is to become those thumbs up into more sales for our company. To give you the right tools for this goal, we'll offer a list of tips to transform most of your likes into new sales for your brand.

Are you excited about it?

Let's find out!

Create a 4-pillar posting approach

Content helps us catch the attention of our followers so that they eventually become a lead or buy, but if all your posts are focused on sales or take people to your link, sooner or later, your followers will get tired of it.

What happens when people don't engage with your posts?

Well, the algorithm will take care of sending them deep into the corner of forgotten posts, which is why your content must have different types of pillars to deliver varied pieces to your audience that keep them hooked on your brand.

You got to give what people want on Instagram, and this is:

  • Inspiration
  • Education
  • Entertainment

To do this in the best way, you should segment your content into  the four pillars, which aim to accomplish a different goal:

  • Promotional: To sell your products and services.
  • Educational: Deliver knowledge to your followers for they notice that you are an authority on your niche and your company knows what it's doing.  
  • Personal: You try to build rapport with your audience by showing the human side of your company, or in case you are an influencer or a solo entrepreneur, your personal story.
  • Engagement: These types of posts are important because they let ask your followers their opinions, desires, and wants to get a clearer view of what your company should do.

And as we talk about content we should warn you that you have to take a try into reels because as its newest feature the company wants to promote it more and because of that the algorithm is showing it more. Learn more about the new Instagram algorithm in this article.

Source: Pixabay.

Post consistently

It seems repetitive, but trust us, it works!

If you want to be seen by more people, you have to build trust, but more than that, you have to create a good relationship with algorithms.

Algorithms pay attention to accounts that generate engagement because it makes users spend more time on the app.

The posting rhythm or the amount per day will mostly depend on your team and content capabilities. Nevertheless, it is more effective to post two value posts per week than seven weak publications throughout the week. Then, with time and consistency, your posts will get more attention from your followers, which upgrades your chances to make them buy. To make your posting duties easier go and check out our article on how to manage multiple social media accounts, where we talk about other social platforms automate the software to post.

Source: Pixabay.

Interact genuinely

Once you start having lots of interaction and comments, you'll feel prouder about your company because your content is causing a good reaction in your audience.

In this part, you have to show the human face of your company because you don't want to be that superior business that doesn't start a conversation with its followers. Instead, you want it to be relatable so you can build stronger relationships with them.

The first thing to attend to is any complaints or questions from your customers because these are interactions that take them to the next step in your customer journey. After this, you should also respond to good reviews or congratulations from followers because this makes them feel that you care about their opinions, not just their money.

Turn popular posts into Instagram ads

Once in a while a post you didn't expect - or expect - got way more likes than you thought.

Your current followers are loving it and so, you can take advantage of this lucky creation to get followers outside of your comfort zone.

Usually, Instagram will tell you when a post is getting more attention than you used to, so it's time to put money behind that post and get new likes that transform into followers to finally become a new sale.

Source: YouTube.

Optimize your link in the bio

As a business, we would love followers could click on our website right in the post. Nevertheless, Instagram hasn't made this feature a reality.

But don't worry, there is a better way to make this work. We recommend you use tools like Campsite or Linkbio where you can optimize your link on your main profile to drive more traffic to your site. In this app, you can include several links like a product page or a promoted item, new service, webinar, or any other aspect you want to promote. Remember to put some persuasive Call to Action in your captions to direct users to your bio.

Tag products from the Instagram Shop

Since COVID-19 started, eCommerce did become the easiest way to buy.

According to Statista, 48% of users find their products through social networks.

With Instagram Shops, you can upload your eCommerce catalog directly to the applications so customers can view what they want and buy it right from there.

Information from Hootsuite's blog shows us that 130 million people click on Instagram shopping posts each month, so it's the perfect strategy to transform that like into a new sale. But this doesn't only help you to sell more it also gives you a chance to boost your brand by 2,600%, the information we found in a 99Firms article.

In this article, we said that we'd wish posts were clickable for web traffic, although this can't happen, Instagram shopping posts are clickable to sell. As users look at your content they can click on the product to check its price and go directly to buy. You can tag any product you're talking about and redirect followers to a particular product page on your website, which transforms that like into your ultimate goal: a new sale!

Source: YouTube.

Make a partnership with a micro-influencer

Before the internet celebrities were the only personalities that partner with brands to sell more. Whenever you watch a Superbowl commercial and look at your favorite actor, your subconscious mind wants to buy from it because you feel your idols would use it. When you look at Cristiano Ronaldo wearing Nike sneakers you want those shoes because you want to be as cool as him or be at the top of fashion trends.

But now, with social media, celebrities have other presentations and are now called: Influencers.

While Cristiano could be a little hard to reach, influencers are a great option to promote your business because as more down-to-earth personalities, people tend to engage and empathize more with them.

Nevertheless, there are Influencers with almost Celebrity status, and they may be as unreachable as Cristiano or Messi would be.

Different from what you may think, Micro-influencers - users with up to 5k to 10k followers - are the best fit for your company, because as a growing personalities they are closer to their users, and they tend to believe more in what they promote.

The idea is to look for an influencer that works in your niche. If you want to learn all the steps to pick the best influencer click on this article right now!

Source: YouTube.

Final Thoughts!

When you get a lot of "likes" you feel proud of what you are doing, but if no new customers come to your business, all of these thumbs up are kinda pointless.

For this reason, you have to make sure to mix a good content strategy with excellent interaction with your customers by taking care of their demands and thanking them for their good wishes for your brand.

If you need help with a team to manage your Instagram most optimally, make sure to contact us at Codedesign and let's make your profile grow on likes, but more important, on plenty of sales.

You could work with us, the leading digital marketing agency to assist you in getting more customers.

CodeDesign is a leading:

- Digital agency,  

- Amazon marketing agency, and

- Magento Developer

Feel free to contact us to see an unprecedented growth of your business.


90,000 how to get more likes on Instagram: 30 tips for business

menu

Content

  • 1 Improve content on Instagram
  • 2 Promotion of content on Instagram
  • 3 Adding hashtags on Instagram
  • 4 Interaction with subscribers on Instagram
  • 5 How to get more followers on Instagram

A common story is that a business creates a profile hoping to sell their product or service on Instagram to the platform's 600 million users. nine0003

Fast forward a month - 10 company photos have only a few likes and no noticeable improvement in business.

This guide will help you achieve success with 30 ideas, strategies and tips that will teach you how to get more likes on Instagram. Let's start improving!

Improve content on Instagram

Content is the engine of progress, especially on Instagram, so you should start your promotion with it.

  • Use Stories.

Stories is a direct competitor to feed posts. The Stories section allows users to post content that is stored for only 24 hours.

This is the less polished part of the Instagram platform - use it for lighter and more unplanned content.

Consider highlighting new promotions, your employees, or other interesting business details through stories. And the analysis of Stories statistics will help determine in which direction to change the content strategy. nine0003

  • Post pictures of clients.

Posting customer photos is a great way to connect more closely with the people who make money for your business.

These photos are not only more natural (photos with people tend to be more catchy), but they are also more attractive, meaning they get more likes.

Tagging people in photos in these posts increases the chances that they (and their followers) will see them, which means more interactions. nine0003

  • Use uniform processing.

The same photo manipulation is one of the best ways to build a brand on Instagram. Using the same set of filters (one or two!) for all your photos will help create a beautiful Instagram feed. This makes the photos instantly recognizable in the post feed, increasing exposure and getting more consistent likes.

  • Benefit from current topics.

There are always trending topics on the Internet. Whether it's the latest meme, a Facebook video, or a news story, each of these things provides an opportunity for businesses to leverage it and improve engagement on Instagram. Post trending content related to your brand to "be on the wave of hype". nine0003

  • Interesting and unusual videos.

Other types of media are often more engaging than the photos that fill your Instagram feed. The first of these media types is video.

Keep in mind that many people view their Instagram feeds in places where listening to audio is not possible. Therefore, try to visually display the meaning of the video.

Posting a video showing something like a how-to of one of your products, a sneak peek of an upcoming product, or some other compelling idea can be much more interesting than just a photo. nine0003

  • Take quality photos.

Sounds like obvious advice, but you'd be surprised how many people don't. You don't need a fancy DSLR worth several tens of thousands to make a great Instagram post, but you do need to make sure the lighting is good and the focus is set.

We recommend at least a modern smartphone (such as a new iPhone or Galaxy) if you want to take good quality pictures. Aesthetically clear photos get more likes than others. nine0003

  • Boomerang.

Boomerang is a type of content that is halfway between GIF and video. This is a short video that plays forward and then backward (hence the name).

Boomerang placement is another way to attract the attention of subscribers. Do something exciting - Boomerang with dynamic movement is the most eye-catching look.

The boomerang function is found in the Stories shooting options.

  • Post quotes.

Coming up with various Instagram content ideas is not an easy task. One of the interesting forms of content is quotes. Since quotes are often published as text on a clean background, they are eye-catching and easy to read.

Posting business related quotes is a great way to get your audience involved. It will be easier for you to get likes on Instagram. A quick Google search for "quotes about [topic]" will give you great material - or write your own!

  • Carousel format.

Until recently, the Carousel format was not available outside of ads. However, now anyone can use this tool - and it's another great way to share content.

Use the Instagram carousel to showcase multiple different moments from an event, create a story you want to share with viewers, or highlight a few options from a product line.

The Carousel feature allows you to upload multiple photos or videos in one post. nine0003

  • Show the inner workings of the business.

Social media is where you share intimate moments from your business with friends and followers, helping you develop your brand identity and deepen your emotional connection with your customers.

Give your subscribers a behind-the-scenes look at the business—previewing the finished product, seeing employees, or heading into the office. This type of content is fascinating in any field.

Promotion of content on Instagram

  • Share posts on other platforms.

Link your Instagram account to other social networks (Facebook and Twitter) to share your profile and posts with followers on other platforms.

This trick helps you use the profile traffic and views you generate on other platforms to drive them to your Instagram profile, generating more likes (and followers too). The company website is another good place to display posts from Instagram. nine0003

  • Promote posts.

While not as strict as Facebook, Instagram can be tough on brands looking to increase their reach organically.

Using Instagram's advertising platform to promote posts helps you reach people who haven't yet followed you.

Instagram's point targeting options (same as the Facebook ad platform) allow you to select the target audience for your ads.

If the targeting is well configured and the content is interesting, you will get more followers interested in your business. nine0003

  • Post content consistently and regularly.

It doesn't seem difficult, but sticking to a content plan strategy will help you get more likes on Instagram. Posting regularly means you're constantly attracting current followers and gaining new ones, helping you maintain a certain level of engagement as you continue to grow.

Long periods of not posting content will lead to massive account unsubs, which will reduce the interest you get in future posts. To minimize the risk, post every few days. nine0003

  • Post during busy traffic hours.

Posting when most followers are online increases the likelihood that they will see it. The Instagram feed is not chronological - having a photo with a lot of interactions increases the likelihood that it will appear higher in the feeds, which means more likes on the post.

Instagram user activity by post time.

Adding hashtags on Instagram

Hashtags are special tags for content, these tags can be used by potential subscribers to find you.

  • Use local hashtags.

Using local hashtags is a great way to reach potential customers near you. Find popular local accounts (you can do a quick Google search on the main Instagram accounts in the city) and see what hashtags they use.

Use these hashtags! There is a high chance of contacting people nearby or accounts that might be interested in your photos or business. This option will help you get more followers and likes on Instagram. nine0003

  • Use popular hashtags.

Although they are not as effective at finding contacts with Instagram users near you, using the most popular hashtags will be useful when you want to reach a large group of Instagram users.

Using popular hashtags helps more people see your photo, which is an affordable way to get a lot of likes.

Remember, these are not high quality likes that translate into sales. But if you want to increase the authority of your account, this is a good way. But be careful not to use illegal hashtags. nine0003

Interaction with followers on Instagram

To promote and improve your account, do not forget to communicate with followers, answer their comments and questions.

  • Launch a contest to attract new subscribers.

Everyone loves free surprises! Running a simple “like to participate” giveaway on Instagram is one of the best ways to get more likes on Instagram.

Because the entry barrier is low (only a double-click), it's easy to get a bunch of likes on a post. Create an eye-catching prize photo (your product is the best option) and include the phrase “like this photo for a chance to win…” in the description. nine0003

  • Start a contest with a friend's tag.

Just like the like giveaway, the friend tag contest is great when you want to increase your follower count.

The same tactic is used, but here you ask participants to tag two (or more) of their friends to participate.

This makes the post viral, increases the number of people who see it, and gets more followers. Such actions will easily lead to more followers and likes on future photos. nine0003

  • Comments "Tag a friend"

Posting industry, brand, and product related content is one of the most compelling ways to get likes on Instagram.

The subject can be anything - products that other people will like, funny videos or memes.

For example, post a product photo with the caption "Tag a friend who...". This is how you expand brand awareness in a more organic way than most companies. nine0003

  • Use user-generated content.

User-generated content is one of the benefits of maintaining a social media presence. Fans of brands who communicate with each other on social networks often post content related to these brands.

Instead of just liking or even commenting on these photos, take the extra time to post their photos on your profile.

This type of engaging content encourages other users to share photos of your product—getting likes and helping you update your Instagram feed. nine0003

  • Follow real people.

Simple! Use the Recommendations section to find people in your industry who post interesting product-related photos.

Interact with these people (follow them, like posts and comments) and you will find that they follow you and are active.

It is recommended to subscribe to a couple of new profiles a day - this also helps to increase the number of subscribers. This makes the profile look reliable and convincing to future visitors. nine0003

  • Ask questions.

A trend you'll notice in tons of Instagram posts is questions. The question in the photo caption (of course related to it) makes readers think.

People who have already commented on a post are much more likely to like it as well, a habitual action that will help you get more likes on your Instagram photos.

  • Go live on Instagram.

Like Facebook, Instagram launched the Live platform, which allows people to chat live. One of the interesting uses of live broadcasts is the Q&A format. Subscribers can ask questions about the business, brand, and products. nine0003

A few tips:

  1. Let your followers know in advance that you are ready to answer questions and post special stories with a “questions” sticker.
  2. If you're not sure people will be interested, a hint that there will be a discount or a prize during the broadcast will encourage users to go live.
  3. Test different formats of live broadcasts: interviews, question-answers, broadcast events, etc.
  • Place discounts and promotions. nine0008

One of the best ways to turn Instagram followers into sales is to place ads on your page.

A simple product with text that says something like "30% off all week!" easy to read and people often save and like the post so they don't lose it.

You can go even further and organize a promotion like: "show that you follow us and get 30% off your next purchase."

Such a move increases the number of subscribers, which means that you will receive more likes from these people in the future. nine0003

How to get more followers on Instagram

Audiences are the people who will get you more likes if you follow the tips above.

  • Reach out to influencers.

Find an influencer in your industry - a person who is considered an authority and whose opinion the audience trusts. Make a collaborative post promoting or reviewing a product.

This will help the business reach more people in the target market and increase credibility through social engagement. Influencer followers make decisions based on their opinion, which means people will be more open to buying your product. nine0003

  • Partner with other brands.

Just like partnering with an influencer, partnering with a brand that has a complementary product in your industry (rather than a competing one!) will help reach more targeted audiences in the market.

You can go even further and partner with another brand to win a prize with products from both companies.

This collaboration will help both brands share followers and get more likes, which means more sales in the future. nine0003

  • Tag influential industry accounts.

Look for influencers in your industry and tag these accounts in new posts (in the photo itself, not in the caption).

This not only informs these profiles of your new photos, but also allows the photos to show up in their feeds in the "tagged" section. A practical and affordable way to connect with other people in your target market and attract new accounts.

  • Collaboration with an influencer. nine0008

What if you give your account to a well-known blogger for a while? It sounds a little strange, but in fact there are many advantages in such cooperation.

First, you humanize the brand, make it alive and open. Secondly, if a blogger informs his subscribers of the days when he will be on your account, this will force subscribers to go to the profile out of pure curiosity.

This way you will increase the number of subscribers and likes. Again, this move helps build credibility and brand appeal among the target influencer's audience. nine0003

  • Comment on popular photos.

The Recommendations tab is a great way to find new content. If you browse industry accounts, you will find that they are full of relevant content.

Find popular posts and comment on them short and concise! Other people who see the post will see the comment and may want to get to know your brand better and visit your profile.

  • Mark the location.

Tagging your photo makes it easier for people in that region to see your posts. A general location (for example, "Moskva" instead of a specific restaurant) will increase the number of impressions. nine0003

People who search for publications of nearby places will interact with them. This means that the number of likes will increase.

We shared 30 ideas and tips to help you get a lot of likes on Instagram. As a reminder, likes are ultimately a vanity metric. They make you feel warm and comfortable, but it's more important to turn content into sales.

Use the engagement you get by offering a product to your followers - Instagram doesn't work for business if you don't work hard to monetize it. nine0003

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How to turn huskies in real money ᐈ zakon.kz

How to turn likes into real money

instagram.com/kyliejenner

The secret of success in social networks.

Participants of the business platform, organized as part of the XXIII International Fashion Exhibition Central Asia Fashion Spring 2019 in Almaty, tried to answer the question of how to turn likes on social networks into real money and what it takes to become a popular blogger , reports Zakon . kz

Today it is very difficult to overestimate the role of bloggers. If 3-4 years ago everyone shied away from the word "blogger", everyone thought that this was a person doing something incomprehensible, today we all know that bloggers not only influence public opinion, but also the media. Many bloggers boast much larger audience reach than some of the traditional media we are used to. Bloggers are trusted, they are trying to imitate. In addition, they earn from social networks, more specifically, from advertising that goes to their platforms. nine0003

–Young bloggers have a moment when they can't decide what to do, what to write about. Everyone wants. There are different reasons. If we are talking about a blogging platform as a business, then I can give an example of the American model, businesswoman, socialite and media personality Kylie Jenner. For me, this is a cool business model, first of all, and then external manifestations. Many say that she has achieved everything through model looks and revealing outfits, but in fact it is her style, the image in which she shows herself to the public. At first, she "untwisted" herself as a model, after that she promoted her brand of cosmetics, and today Kylie sells a lot under the Kylie Cosmetics label. She has her own style, hired people who help her in her work, - says a public figure, a Kazakh fashion blogger with an audience of more than 100,000 subscribers Asel Zoi. nine0071

Since Kylie is running her Instagram page successfully. in 2018, she topped the list of the most expensive instagram stars (Instagram Rich List 2018). For an advertising post on her instagram, the advertiser will have to pay $1 million. In 2019, she became the youngest billionaire in history. Kazakhstani Insta-stars can only dream of such fees so far. But even now you can make good money.

– There are viners in our country, they are crazy popular, because when people want to relax, they watch their video stories, send them to each other if they like it. Therefore, viners have crazy budgets. When we launched the film "Daughter of Genghis Khan in the 21st century", we turned to viners for promotion. One of them announced the minimum fee - 3 thousand dollars for shooting. And we paid him. Because he has a huge audience, - said a fashion-beauty blogger with an audience of more than 105 thousand subscribers, a Kazakh actress, TV presenter, film producer, founder of a clothing brand Yana Bobryka. nine0003

You can still try to turn likes into Instagram money. True, it will work out or not, it does not always depend on you.

–Three years ago I was just communicating with my viewers, giving feedback after the release of my TV shows. And then I thought that I need to display content. Created and promoted the product. If I filmed vines, then within a month the audience will increase faster. But it will depend on what kind of content you have. No matter how much money you invest, if you have a terrible page, terrible content that no one is interested in, nothing will work. To be successful, it is important to understand what the audience wants. And get the job done. Sometimes you don't even know what to write about. And you just ask your friends and girlfriends what topic they are interested in, you start processing it, you present it in your own key and style. It all depends on the content, the person himself and his enthusiasm. But it's still a game of roulette, - says Yana. nine0071

One must take into account the fact that the efforts made to enter Instagram three, five years ago and today are incomparable. Then this social network was only gaining popularity, and the current popular bloggers developed along with it. Today, when everyone knows about this platform, a lot of people are registered there, the attention of the audience is stretched.

– To turn likes into money, you need to make people fall in love with you, your page, your product, make your account an ambassador of your brand. Videos, photos, impersonations, contests for subscribers are tools for engaging the audience, interacting with it. All so that we can somehow monetize our audience, get advertising contracts with industries, stores, brands. For my part, I will say that if we choose bloggers for cooperation, then we look at their social responsibility, the manner of communicating with subscribers. It is important for us that there are more right people who become bloggers and make it possible to convey our values, product beautifully and delicately to their audience, thereby turning likes in social networks into money, - said an expert in investment, management, sales, franchising and development fashion business from Russia Stanislava Nazhmitdinova,

Indicator of success in social networks - likes, comments, subscribers. If you want to do everything quickly and efficiently, you can’t do without money. Even bloggers promote each other, blogging businesses hire each other to promote.

- You need to invest. First, you should initially look at your Instagram account. The way it looks is your face. You must take high-quality photographs, this is professional photography, stylists, videographers. All this, of course, requires financial investments and time, it is laborious, - said Yana Bobryka. nine0071

The internet isn't really free. Many who decide to do business on the Internet think that if they have a phone with a good camera, then it can earn money. In fact, sometimes a real store costs less than cool content. Ukrainian expert Mykola Chumak recalled that today people will no longer watch videos from your phone, unless, of course, it is a video recording of a resonant incident, they want to see professional content, and it is very expensive. What started on the Internet as a hobby, a way of expressing oneself, the voice of individuals, has now become a serious business. One popular store in Ukraine spends $500,000 monthly just on online and social media promotion. This is gigantic money, serious work, not an easy addition. nine0003

- When I worked on television, we had adult women working in the accounting department who were not friends with Instagram, at one of the meetings we selected images for the "Beautiful Life" section and one accountant said: "I don't understand, these are the girls who post themselves, are they advertising themselves or something? Or are they looking for a sponsor "". It became so funny to me. This is the thinking of a mammoth. But there is some truth in this. Bloggers make good money on sponsorship. business, do it in social networks, but do it wisely, because every click on your page can bring you money, - Yana Bobryka gave an example.0003

Do you own your own page or hire content managers?

Rhetorical question. On the one hand, at the user level, you can manage Instagram yourself. But if you have your own products, company or store, then everyone should mind their own business. Selling, making purchases, following sellers, training them, and also managing Instagram at the same time is very difficult. You need to focus on your strengths. Olesya Orlova, CEO of the PROfashion media holding and co-founder of the Russian Association of Fashion Industry Participants (RAFI), believes that there is craving, desire, and doing Instagram is a pleasure, then you can try to combine everything. nine0003

- But still, my opinion is that social networks should be handled by an individual or a company. Choose – trust and professionalism play a role. We have our own team that helps to move in this direction. But you will have to monitor the work of the hired people. Therefore, in any case, you will be immersed in the process. Maintaining an Instagram page is a daily job. You must devote the same 8 hours to this source. I would consider it as a separate business. Assess your strength, how you are able to manage all directions and a bunch of businesses, having your own store, website, working with bloggers - trust trusted people, - said Olesya. nine0071

Assel Zoi, in turn, tried to hire people from other companies herself, but soon realized that no one knows the product better than its owner himself.

- If a person does not live by your company, does not live by your ideas, it will be difficult for him to speak sincerely. Because Instagram loves honesty. Just a picture describing how much it costs is always much worse than if a person who lives for it tells about it. From the first person - companies can introduce a content manager to their staff. In other words, you write, but there is a proofreader who can tell you how best to express this or that thought. nine0003

It is important to remember that we are responsible for our behavior on social media.

And if the number of subscribers increases, then it is her burden that becomes heavier.

- Being able to communicate with large audiences, we are responsible. I know that people of different nationalities, gender, age, subscribe to me, it is very important to have a dialogue that, among other things, can have an impact on them. We are conducting a dialogue, blogging is not a monologue of one actor, but communication with the audience, - Assel Zoi emphasized. nine0071

If Instagram is successful in terms of sales of a fashion product, then Facebook sells more expensive goods and services (over 300 euros), there are other promotion tools and requirements - through influencers and certain groups.

And yet, no matter what social network you promote, find your style and theme that you live.

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