How to target competitors followers on instagram ads

How To Target Competitors’ Audiences With Facebook And Instagram Ads

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How to Steal Your Competitor’s Audience

When you use Ads Manager on Facebook or Instagram, you see different filters that help you make sure the targeted ad is shown to the right people. This tool brings advertising to the next level, and everyone seems to be happy about it. Users might feel that an ad is following them, and that’s exactly what target advertising is meant to do.

Ads Manager is a free tool provided by both Facebook and Instagram. What is interesting is that it helps Facebook ads target competitors’ fans!

Before you start, research your niche and know your competitors. At one point, you should put yourself in your customers’ shoes — this is where everything great starts.

Find Your Competitors’ Fans’ Interests and Set Targeting

If you know your audience very well, you can adjust all the filters you see on Ads Manager right away. But we would like to focus our attention on the “Interests” section. It allows you to set the interests of your targeted audience. For example, if you sell non-fiction books, you can type in “biography,” “memoir,” “non-fiction literature,” author names, and so on.

Facebook’s and Instagram’s Ads Manager will show you how many people are interested in any interest you input. All those people can be your new audience. Not all things can be registered in the “Interests” filter, but it is what it is. It is still worth your attention, anyway.

Beat Your Competition to the Punch With Lookalike Audiences

A Lookalike Audience is an audience that has similar interests to the audience you would like to attract. Just search for the brand or services from your niche and see what their audience is interested in.

The “Lookalike Audience” tool allows you to set the best-targeted advertising ever. You just have to use the information you and other companies have about your target audience. How? Target fans of another Facebook page. This is standard practice these days, so you don’t have to worry about it. All the interests and favorite things of your potential customers can be found on your competitors’ pages. Besides, you can set the location, which will allow you to create a new audience. This is how you get loyal customers from scratch.

If your lead sees both your and your competitor’s ad, you just have to be sure that your ad is way better. You can do so in many ways, but that’s a whole other story.

On Facebook, you can create either a custom audience or a Lookalike Audience. You can read more about this in the official knowledgebase. If you are launching a targeted ad for the first time, we advise you pick the custom audience. It will help you create a Lookalike Audience later.

When you target an audience with specific interests, it benefits you way more than just targeting random people all over the social network. Of course, you can combine different filters. For example, you can set the advertisement campaign to target people by interest, region, and language at the same time. This will help you to reach the exact people you want to reach.

Be careful with region feature. Facebook will show your ads to people who, for example, are in the USA right now, and that includes tourists who don’t live in the USA. It may be profitable to set the ad to locals only, but of course, find what works best for you.

How to Analyze Your Competitors’ Audience

When you are analyzing your competitors’ audience, every piece of information feels like gold. Facebook ads targeting fans of other pages are not something companies shy away from, so why should you? Analyzing your competitors’ audience will definitely help you get new followers and show your competitors’ fans that you have some good products or services as well.

Many developers offer products for analyzing your competitors’ audience. Here is a couple of them, with the overview of their main characteristics.

Sprout Social

Sprout Social shows you everything regarding your competitor’s behavior on social media. Thus, you can track and analyze their audience engagement data. You can see how often your competitor posts different content, the brand’s social presence, and even how they respond to their audience. It’s nice not only to look at but also to learn some tricks from the competitors and replicate the things that work.

With this tool, you don’t have to be present on your competitors’ Facebook pages all the time. The Facebook Competitors report allows you to compare your progress with the growth of your competitor. You can also do the same thing with your and your competitor’s pages on Instagram.

You can use this tool for fun or to practice your new skills. It works best with big brands like Wendy’s, Subway, Domino’s, and others.

It doesn’t do much, however. It won’t help you with Facebook, just Instagram and other social media platforms such as Twitter or YouTube. It analyzes the number of posts, reposts, comments, and so on and gives you the grade of the picked brand. You can compare several brands and see who is best at social media marketing. Basically, you can see what works best and what is not so good for any business. Just try to find your niche and then get inspired by the big brands!

Testing a Custom Audience

You have analyzed your competitors’ audience and started the advertising campaign. You’ve targeted Facebook ads to fans of a competitor’s page, but no one has bought from you. How far was the outreach? Only huge numbers look good. They show your ad to many people, but those people may not interested in your product or service. You have to be very specific. A wide audience will bring you leads, but a specific audience will buy from you. That’s what you want at the end of the day.

How can you achieve this? First of all, use the tools and methods that we’ve suggested earlier. It is almost impossible to do everything perfectly the first time, so if you are not satisfied with the results, experiment with filters and see what works best.

Target Your Competitor’s Facebook Audience

This is the main idea that we want you to remember: Don’t chase big numbers. Chase the niche audience that will bring you sales.

Using the Facebook and Instagram targeted ad tools is not hard. When you get good at it, try to use some extra tools for analysis. If you want to learn even more, look at a video tutorial. Here is a great one:

If you don’t use Facebook Ads Manager yet, it’s high time to do so. It not only allows you to set ads on Facebook but also on Instagram and some other platforms — Facebook owns many different services and brands. It’s one of the best tools for promotion so far because you can reach almost anybody you want to!

Experiment and find the most profitable ad. You can copy the best strategy for your next campaign or to improve your other campaigns.

At TPAS’20, Jason Hunt, owner and co-founder at Merged Media, shared first-hand tips on how to set up a successful Facebook campaign. Alexa Meisler, travel blogger and photographer, explained how to use Facebook ads to drive traffic to optimized posts.

How to Use Social Media and Messengers for Affiliate Marketing

We’ll guide you through all the steps of how to affiliate market through Facebook, Instagram, Pinterest, etc.

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#1 Trick to Target Competitors’ Followers on Instagram

Remember the times when you thought your competitors are your enemy?

Of course, you still compete with them to win your audience’s attention, and some of them are winning faster than you, but saying they’re your enemy? Now, when we have the technology and social media on our side?

You’re better than that.

There’s a silver lining in there, and that’s targeting (and stealing) competitors’ followers on Instagram and Facebook. If you want to grow hack your email list there’s no better way than going after competitors’ followers. And, to be honest there’s really no reason why you shouldn’t reach out and try to convert them into your leads and customers.

In today’s blog, I’m going to spill the beans on how you can leverage your competitor’s social media profile and target their fans on Instagram and Facebook through 3 different methods.

And while there’s no option on the platform that allows you to target Facebook Ads to fans of a competitor’s page, there are a couple of great workarounds.

The methods to target competitor’s followers on Instagram and Facebook I will cover are:

Targeting 35% of competitors’ followers with ads (custom audiences with emails from competitors followers).
Using Facebook interests
Using Lookalike Audiences

Facebook Custom Audiences With Emails From Competitors Followers

Read how to extract emails from competitors’ Instagram followers, import them as custom audiences, and run ads only to them.

Creating a competitive advantage on Instagram and Facebook by creating custom audiences is the only direct and foolproof method to steal competitors’ fans.

Let’s start from the beginning.

1. What are Facebook’s custom audiences?

Custom Audiences is an option that lets you target people based on sources like website or app traffic, engagement on Facebook, and most importantly by importing your customer email list.

We’ll stick with the last one.

The process is straightforward. Import your customer list in Facebook Ads Manager, Facebook checks their records and identifies which customers are active on Facebook or Instagram, and lets you run ads only on those people.

Custom Audiences and are the most ROI-positive ads due to the high targeting control. Most often advertisers use them to:

Put offers in front of existing customers & subscribers. After all, the most likely person to buy from you now is someone that bought from you in the past.
To suppress their audience from seeing competitor ads.
For Lookalike Audiences. Lookalike Audiences leverage thousands of different data points Facebook has on its users to help you find similar prospects.

But, the great thing about Custom Audiences is that Facebook never asks whether the customer list you have is really from your customers.

Meaning, if you can get your hands on your competitors’ email list you’ll be able to target them – no questions asked.

And here’s how we can do that.

2. How to find emails from competitors’ Instagram followers?

Did you know that 30 to 40% of all Instagram users have their personal contact information right in their profile?

10% of all Instagram users have their contact information included in their bio.
30% of all Instagram users have their email as a button on their profile

You might wonder how come these 30% percent have an email address button? Well, these users have opted in for a so-called Instagram business profile just to get access to follower stats that are not available to regular users. But in the process they allowed Instagram to share their contact information on their profile.

Just note the button is only available if you visit the profile with your Instagram application, NOT desktop. And if you click on it you’ll be able to see the email address. Here’s an article that will explain further how to find an email address of an Instagram account.

Ok, so where am I getting at?

Let’s say you want to target people that follow Nike on Instagram.

You can visit Nike’s Instagram page and click on the “number of followers”. You’ll be given a list with all their followers.

3. How to get emails from competitors’ Instagram followers?

Technically, you can go over each of their followers and copy-paste any emails and phone numbers you can find in a spreadsheet.

Go ahead and check the number of followers your competitors have. If they have less than 500 followers you can manually do the data collecting.

But if your competitors have a large number of followers you can use an Instagram email tool to get clean data, fast. We are working with a research team that does this all day, every day.

Let me briefly explain what we do.

After you share with us your competitors, we research all their Instagram fans and collect any publicly available information (emails, phone numbers, biography, number of followers, etc)

Then we use our internal AI to analyze the accounts and filter out any accounts that do not belong in your niche (location, gender, age, interest, etc.)

Before we deliver the email addresses (along with 28 other data points) we use external APIs to validate all of the data. Meaning no spam traps, bots, fake accounts, or other types of invalid emails.

Having clean data is crucial if you plan on using emails from competitors’ followers in your Facebook Ads. If the data isn’t validated when you import the emails as custom audiences (customer list), Facebook can notice the high number of non-existent emails and ban your account.

To get in touch with our team schedule a free 15-minute call or use the form below to share your competitors’ Instagram accounts.

4. How to create custom audiences with competitors’ email lists?

First, to create a Custom Audience, visit your Facebook Ad Manager and click on Create Audience field:

You’ll be asked about the different ways of creating the audience.

Here’s how that looks like:

Image Source: SocialMediaExaminer

You can choose between uploading a file, using your website traffic, a list of users who have interacted with your application, or users who have engaged with your Facebook content.

Go with uploading a Customer file.

Simply upload the CSV we provided and wait a couple of minutes until Facebook matches your contacts with theirs.

Since in this strategy we use emails from Instagram followers i.e. publicly available data from Instagram, the match rate is very high 70-90%.

Facebook Interests for Targeting Competitors’ Followers

Targeting based on interests is the next best thing to the previous strategy for running ads on competitors audience.

Let me explain.

Here are the steps to check the list of your (personal) Facebook ad interests:

1. Settings

2. Ads

3. Ad Settings

4. Categories used to reach you

5. Interest Categories

Here, you can find all the advertisers who’re targeting you based on your interest.

If you want to find out your ads interest on Instagram, the process is pretty much the same: Settings→Security→Access Data→Ads Interests.

Guess what?

Your competitors’ followers have these interest categories as well.

All you have to do is to target a closely related subject to your brand and find an untapped audience. This will require you to do detailed research on your competitor’s followers’ Facebook ads interests, meaning you’ll have to manually check out all the profiles so you can get a better picture of your competitors’ followers.

Notice how I focus more on Facebook rather than Instagram?

That’s because with Facebook Ad Manager you can run campaigns on both social media platforms – meaning you can target fans of a page on both Instagram and Facebook.

However, there’s no easy way around getting to know your competitors’ followers – the process will take a lot of time, and resources, but it can be worth it.

After you do the research, you can set it up in your Facebook Ad Manager, in the Interest field. As SocialMediaExaminer said in their example, you can type literally anything in the field and some interests will pop up.

Image Source: SocialMediaExaminer

By doing this, you’ll start targeting customers from competitors who are not familiar with your service, but they’re more than familiar with the benefits of such a product or service, as they follow your competitors.

Don’t be afraid to select precise interests in your Facebook ads: if you’re too generic you’re not going to get closer to your audience.

It’s worth a shot, although marketers still fight over how to do proper interest-based targeting.

Moving on.

Lookalike Audience for Targeting Competitors Followers

For those of you who don’t know what a lookalike Facebook audience is, here’s a little explanation:

A Facebook lookalike audience is similar to your existing customers, but you’re using a more advanced type of interest-based targeting.

Note that in order to create a lookalike audience, you need to be a Page admin or pixel admin.

To start, visit your Facebook Ad Manager dashboard and click on the Create Audience field.

Next, you’ll see this window on your screen:

As you can see, creating a lookalike audience is determined by three factors: source, location, and audience size. You and your competitors have similar audiences and by setting up these criteria, you’re tapping into their pool of followers and you have a chance of converting some of them into your followers.

The most important part about creating a lookalike audience?

Facebook lets you set up the source of the audience – it could be a custom audience, a page, or a pixel. With this feature, you’re able to create an audience on Facebook that’s carefully picked by you, using outside data to increase the success rate.

Ads that work best with competitors audience

Now that you’ve set-up the ads it’s time to approach this audience that likes the types of products you sell, but (probably) never heard of your brand.

Here are a couple of suggestions that will help you nail the copy and design of your ads.

Articulate why your products are better than your competitors

This isn’t a regular top-of-the-funnel audience. You don’t need to explain the benefits of your products because they already bought them from your competitor. What you need to do is explain why they should switch over to your side.

So before creating your ads do thorough research on your competitors. Read online customer testimonials and reviews to find why people like and dislike their products.

Make a small list of things people complained about and see how your brand stands against them.

After you choose the weak-points of your competitors, that you on the other hand do very well, create different text and designs for each of them.

The goal is to test which one is most important to them (i.e. the one with the most engagement).

Offer discounts based on competitors prices

Quality and price are most often the two deciding factors when it comes to consumer behavior.

When you create your ads make sure the prices displayed are 25-30% lower than your competitors. Meanwhile, communicate how your product/service is better (higher quality) than the competition.

Always optimize, but never pause those ads

If these ads don’t work for you then Facebook Ads are probably not the best channel for your brand. You’re never going to find a more targeted audience than the fans of your competitors on social media.

My suggestion is to continuously test and optimize your copy and design until you convert all of them into your customers.

If you’re not sure about this strategy, continue reading the next example of an eCommerce store using custom audiences to reach their competitors’ followers.

13x ROaS from advertising to competitors’ fans

Here’s the short version of our success story with this client.

Jack Black Beard Oil is an eCommerce store for beard care products that used Facebook as their only growth channel. But, even though they ran Facebook ads based on audience interests, they experienced a significant loss in the ad budget.

They decided to go with a more secure approach and create a custom audience with email addresses from the followers of their biggest competitors.

As a test, they ordered 10,000 verified emails and the results they got in less than a week were stunning!

In the first campaign, they’ve reached 13:1 RoAS on Facebook ads – that’s $13 for every $1 spent, which is incredible.

Here’s an email we got from the client himself.

That’s for the short version of this story – you can read the full version here.

We can do the same for your business as well. We hold the number one spot for a company with the largest database of consumer email addresses (over 50 million contacts).

We’ve worked with clients in dozens of niches, and you bet that we have countless emails of your competitors’ followers already in our base. If not, then we can go over every one of their followers and deliver them to you in less than 72 hours.

The best thing?

You can use the same emails to target competitors’ followers both on Facebook and Instagram! And you can win their followers over on both platforms.

Or if you’re into email marketing create a cold email campaign and popup right in their inbox.

So, the only thing you need to do is to write down your competitors using the form below.

How do you target your competitors’ customers?

These strategies will definitely help you run successful PPC campaigns on Instagram and Facebook.

After all, the most relevant audience (after your current customers) is the one that follows your competitors on social media.

If you like to get emails from competitor’s followers and then use them as custom audiences, book a free call with our team.

How to target competitors on Instagram: step-by-step instructions

Competitors' followers are almost the first audience tested by VKontakte targetologists. There you can easily tune in to it in the advertising account. You can learn more about this on the Target VKontakte course from SMM.school.

But on Instagram* everything is not so simple. Let's figure out why this segment is so attractive, why it is difficult to tune into it on Instagram * and how to do it anyway.

Why target competitors’ followers on Instagram* and what is the difficulty

If you are not launching a new product on the market, but are promoting a business community with established demand, for example, a beauty salon or a children’s center, you should definitely test the audience of competitors. It's simple - people who subscribe to these accounts are definitely interested in the relevant services, otherwise why did they subscribe? But there are some nuances here:

Not all audiences will be 100% targeted. Some subscribed by accident, others lost interest, for example, because the children grew out of the age of preschool circles.
Not in any niche, targeting competitors' subscribers will give a tangible result. For example, confectioners are subscribed to order a cake once and probably forget for a year. The same with other niches where it is difficult to predict demand. But you still need to test.
When selecting competitors, look not only at direct ones, but also at indirect ones. For example, if you are promoting a beauty salon, test the audience of private masters.

If there are many direct and indirect competitors, do not forget to further segment this audience in order to understand which segment performs better. For example, if you are promoting online yoga classes for pregnant women, test the same projects separately, as well as offline yoga courses, fitness clubs for pregnant women, courses for expectant mothers, etc.

Okay, that's all good, but what's wrong with Instagram? The fact is that neither the Instagram application* nor the Ads Manager has a setting that would allow you to register links, id or nicknames of competitors in order to show ads to their subscribers. If there is still a chance with large brands (you can search in the settings for categories of interests), then you definitely won’t be able to tune in to three competitive hairdressing salons from neighboring houses in this way. True, for such a scenario there is another way - to set up geo-targeting for competitors' visitors.

Another complication is that even if you manually collect links to the accounts of all 5000 subscribers of a competitor, nothing will come of it. In order to target ads to specific selected users through the Facebook advertising account*, you will need the phone numbers and email addresses of these users.

It would seem that there are no options. But there are ways to solve both of these problems. Let's move on to the instructions.

How to build an audience of competitors on Instagram*

We will collect a segment of competitors' subscribers for advertising on Instagram* in the same way as any other audience for targeting in social networks - using a parser.
There are several parsers on the market that differ in interface and functionality. We will show on the example of Pepper.Ninja.

Step 0 . Before you start scraping, prepare a list of competitors whose audience you want to target. There are several ways to collect them:

Instagram Search*.

Use keywords that the competitor may have specified in the profile

Search by hashtags.

The pages of popular hashtags do not always contain only niche content

Search in Yandex and Google.

Use the site operator to search only on Instagram*, not the entire Internet

Now that we have a list of competitors in our hands, we can move on to parsing.

Read also: How to target ads on Instagram*.

Step 1 . Go to the Pepper.Ninja parser. If you are not registered yet, you can do it via email and password or VKontakte account.

If you are not authorized in VKontakte in the browser, you will need to enter your login and password

Step 2 . Go to "[Instagram] Accounts" in the sidebar.

The parser has several tools for working with Instagram *, we are interested in “Accounts”

Step 3 . In the tab that opens, specify a link to a competitor's account, select Followers, enter a name for the report, and click Run. Be careful - you can specify only one link in one task. If there are several competitors, you will have to run a separate task for each. You can create several jobs in a row, but the next one will start running only after the previous one has completed.

Pay attention to the warning on the blue plate - be prepared to wait for the result

Step 4 . Go to the "Tasks" section and, when the parsing is over, download the list. To do this, click on the burger menu next to the task and select the "Download links to profiles" item.

I have a “temporary result” mark because the parsing is not finished yet

What to do with the database next

When the data collection is over, we can download the list from the “Assignments” section. But this list will contain id or links to user accounts, and for the Facebook advertising account * we need phone numbers and email addresses, so the collected database still needs to be processed.

Step 5. Go to the Converter: expand the Facebook* side menu item → the “Instagram* → Facebook*” section.

Do not confuse with the "[VK] Converter" tool in the "Instagram *" section

Step 6 . Copy the links to Instagram accounts from the previously downloaded file* or select the Tasks section and indicate the result of the assembled task.

You can also upload the processing base as a file or select the task in which you collected it

Please note that the full data - both email and phone number - do not indicate everything. In addition, competitors could wind up bots, and then there will be live subscribers in the database - the cat cried. Therefore, in the final base for uploading to the advertising account there will be much fewer users than we collected from the competitor's account. Usually it is possible to get about 10% of the original list.

To download the Ads Manager database file, go to the "Tasks" section again, click on the burger and select "Download Retarget".

My original list only had 100 links, so the scraper couldn't collect any contacts. The number will appear next to the letter F when the task is completed

Step 7 . We go to Ads Manager to upload the collected audience. Go to the "Audience" section and select "Create a custom audience".

Here we can create a segment from several sources, including from a file with contacts that we collected in the parser

Step 8 . Select the source of the custom audience.

We are interested in the item "List of clients"

Step 9 . Upload the contacts TXT file you downloaded from Pepper.Ninja, name your audience, and click Next.

You can also download a CSV template here, enter the data there, and then upload it back. Useful when there are many IDs

Check the ID mapping and if everything is correct, click "Upload and create".

You can check and fix errors in the Actions Required tab.

If everything works correctly, Ads Manager will process the database and show the number of users. After that, the created audience can be used in advertising.

Things to remember

Competitors' followers are a hot audience that is interested in a product. Therefore, this segment should definitely be tested in targeted advertising on Instagram*.
If on VKontakte you can tune in to competitors' subscribers in a couple of clicks in the advertising account, then on Instagram* there is no such setting.
The only way to target specific users is to upload their phone numbers and email addresses to Ads Manager. You definitely need both.
This Facebook* and Instagram* limitation can be bypassed using an audience parser for targeted ads, such as Pepper.Ninja.
To show ads to competitors' subscribers:
a) Gather links to competitors' accounts.
b) Use the "[Instagram] Accounts" tool to parse follower links.
c) Through the converter "Instagram* → Facebook*" collect email addresses and phone numbers of competitors' subscribers.
d) Upload the received data to Ads Manager and set up an advertising campaign for this audience.
Remember that the parser cannot collect contacts from 100% of the collected database, because not all users indicate them.

Instagram ads to competitors' followers

The audience of direct competitors is a tasty morsel for any business. If you lure people away, you will be able to expand your own customer base, advertise your product and increase income. For example, in order to show stories or fashion videos to the right audience, you need to “borrow” it from other fashion stores. When your offer is more profitable, more interesting or cheaper, it is easy to do, you just need to set up targeted advertising correctly.

In this article, we will tell you where to look for a potential audience and how to target on Instagram.

How to collect competitors' subscribers

There are several online services and programs that scrape subscribers of competitive pages and collect a base for use in advertising.

The TOP 3 verified applications include:

1. Instasoft - combines the capabilities of a parser and a filter. To collect the audience, you will need to enter the logins of direct competitors, they can be collected manually or found through the built-in search.

2. Findgram - allows you to collect the database according to various criteria (for example, the presence of an avatar or profile type). The only caveat is that you need to use different accounts for parsing and promotion.

3. TargetHunter - the service will help you find users' phone numbers, analyze Instagram accounts and compare them with VKontakte. Phones will be needed to launch targeted advertising for Instagram subscribers.

All applications are paid. Instaplus users can work with Instasoft for free, for the rest there is an opportunity to connect special tariffs.

Where to find the target for followers of competitors on Instagram in the settings

A simple function that will allow you to find and lure users does not exist on Instagram. The creators of the social network did not provide for this option, so business owners have to go for some tricks.

1. First you need to enter into a text file the people who will be shown ads. Doing it manually is long and pointless, you can use one of the popular services described above.

2. Then a list of 100, 1000 or 100,000 people is uploaded to the Facebook advertising account.

“Setting up a campaign is possible for subscribers who, in addition to the login, have phone numbers and e-mail. So the next step is to collect complete data on people.”

As soon as all the information appears in the file, you can start setting up advertising in the way you are used to.

Parsing all competitors' subscribers

If your goal is to collect all users subscribed to a particular page, you should use the special Segmento Target service. It is distinguished by the simplicity of the interface, work with all popular social networks and comparative cheapness.

Analogues will help to parse the target audience and compile a list of personal data, but only in Segmento Target you can carry out all the stages of setting up targeted advertising.

Instructions on how to do parsing, step by step algorithm:

1. From the "Instagram" menu item, select the "Followers" sub-item.

2. Set the conditions for analysis and collection: enter the ID, the name of the task and project, the features of user accounts.

3. Take a file containing logins of people from competitive pages.

4. In the menu, find the sub-item "Collection", and in it - "Phone numbers". Upload a file with a list into the designated form, the program analyzes the profiles and assigns a phone number to each ID.

5. Repeat the same steps for "Emails".

The preparation is over, now you can run an ad on Instagram, which is aimed at the competitor's subscribers. The method is easy and reusable - the information can be used for the following campaigns.

Uploading lists of competitors' subscribers to the Facebook advertising account

To work, you need Ads Manager. You can download the received data in several steps:

In Facebook Ads Manager, go to the “Audience” subsection;

Using a prominent blue button, you need to create a "Custom Audience";

In the window that opens, in the section with your own sources, select "List of clients";

· the “Create an Audience From a Customer List” window will appear to prepare the list – you do not need to fill in anything here, just click the “Next” / “Next” button;

The manager will ask about the presence of a column that indicates the value of customers - you need to select "No" / "No";

After you need to accept the user agreement;

· at the last stage, you need to copy the phone numbers and paste them into the appropriate window, then do the same for mailboxes.

Business Manager will show the new audience in the general list, along with the creation date, availability, and size. Then you can target ads to found Instagram users, add new people to the number of your customers.

Launching advertising to competitors' subscribers

We will need the Business Manager again. During the setup process, Ads Manager will ask you to specify the audience for which your ads will be shown. At this step, you should open "Ad groups", select a recently created group from the list (with a list of phones and e-mail) by competitor's subscribers.

At the next stage, you need to figure out the settings for which the campaign will work. In the "Placement" section, you need to edit the devices for display and the platform (here - Instagram), you can go through other parameters.

The basic settings have been completed, now you can choose the format and run ads with your services and products.

Service request

Didn’t manage to set up ads on Instagram targeted at your competitor’s followers on your own? Contact us press@r-broker.