How to improve your instagram art account
8 Best Tips for How to Promote Your Art on Instagram
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Social media has allowed artists worldwide to connect with new audiences. Visual artists, in particular, have found on Instagram a way to build their following and hopefully find new collectors for their art.
According to Statista, Instagram has a whopping one billion users worldwide, with 120 million of them in the U.S. That’s a vast audience of people waiting to connect with your art. But you need to know how to reach them first.
Here, we’ll give you actionable tips you can use when learning how to promote your art on Instagram.
Read on for some tips on how to promote your art gallery on Instagram.
Promoting your art on InstagramFrom photography to oil painting, there are opportunities to promote your art and your gallery on Instagram. The platform makes it easy to create visually compelling posts that draw attention, then upload them from anywhere.
But with so many pieces of art posted daily, how do you differentiate yourself from all the noise? You can start by being a little more flexible about what you post.
1. Done is better than perfectPeople who follow you for your art want to see the process. They like the polished, finished product, sure, but they also like to see the work behind it.
So, even if you don’t feel something is absolutely perfect, post it. A progress sketch. Outtakes from a shoot. A wireframe for a character you’re working on, or a speed-drawing video.
Posting multiple aspects of your work will help you form a closer relationship with your audience, who in turn may feel more invested in that work. People love to see the bones of something becoming art.
Artist Gu Zheng Wei, for example, regularly posts reworks of old pieces to show progress and encourages people just starting out. It shows that art is a journey and artists are constantly evolving.
This is just one of the pieces of reworked art that artist Gu Zheng Wei shares under his Instagram name, guweiz.
2. Use Stories to your advantage Another way to show your followers the artist behind the art is with Instagram’s Stories feature. They’re a simple thing — short content that vanishes in a day — but they’ve got a lot of utility.
You can share sneak peeks of your latest project or renovations to your gallery space with photo carousels. Short videos that feel like an informal chat let you speak directly to your followers so they can get a sense of your personality.
Features like polls and countdowns let you get even more interactive. Got an event coming up? Let your followers know, start a countdown timer, and give them the option to set a reminder when it’s finished. Selling prints? Ask your followers which pieces of art they most want to hang on their wall.
Since they’re so easy to record and post, you can even use stories to broadcast short clips from events as they’re happening. Or, you can stream live, and your icon will change to let your followers know.
Story live streams allow you to invite others to collaborate, so if you aren’t streaming an event you can host a Q&A session or hold a live charity auction. If you have the budget, you can run ads in Stories as well.
Get as creative with Story features as you like and keep an eye out — Instagram is always adding new features and widgets. You do have to have a certain number of followers to use some of them (like the “swipe up” feature), but others are available to everyone.
3. Keep track of your engagementInstagram’s analytics provide a detailed snapshot of how your followers interact with every post. The number of accounts reached, how many new followers, how many saves your posts get, and more are all easily accessible.
Pay attention to that information and see what’s getting engagement on your profile. What posts have higher numbers of comments, saves, likes, and shares? See if you can figure out what makes those posts special, and use that information in your marketing efforts.
That’s not to say your posts should all be the same, highly polished type of thing (see tip number one), but it is worth it to see what your followers respond to.
Engage with your followers on your posts — learn firsthand from them how to promote your art on Instagram. Respond to insightful comments and start discussions where you can.
Or, just express appreciation that they like your work. You probably won’t be able to respond to every comment if your account is large, but having some interaction with your audience can help.
Also, engage with other artists. Tell them you appreciate their work. Share pieces of art that inspire you, or content from your followers, to your Stories. They may do the same for you in return, and it can introduce your followers to people they might like.
All of this will make your account more active, which will favor it with Instagram’s algorithm and hopefully get your work in front of more people.
4. Try working with videoVideo is a powerful engagement tool that more and more people are using.
Being a visual medium, Instagram lends itself very well to the use of video. Take advantage of that to market your gallery.
Say you do an hour-long Instagram Live session that your followers might have missed. Save it and upload it to IGTV so everyone can watch. The Reels feature lets you post short, TikTok-like videos with ease, which is perfect for process videos like speed painting.
You can shake up your feed a little with a video post. If you’re an animator, for example, post a quick time-lapse video of a character study and see what people think.
Instagram recently rolled out analytics for Reels and live videos, so you have even more information at your fingertips about what your followers are engaging with. Try out different iterations of video to see what your followers like, and what you like to make.
5. Make your feed reflect your galleryIn addition to sketches and works-in-progress, curate a selection of your best art to show in your feed.
Experiment with different color palettes and patterns that give your page a cohesive, aesthetically interesting look.
Try out different apps that can make your feed look more interesting as a whole. Giant Square, for example, lets you make a big collage out of several squares in your feed. Unfold provides beautiful templates you can use to make Story and feed posts look amazing.
Not only does this show off your best work, it gives your gallery an air of professionalism. And you can pair that with well-written captions that give an insight into your work.
6. Use tags and hashtagsUngainly as they can be, hashtags are still relevant across social media. Using relevant hashtags when you post a new piece of art to Instagram can help promote your gallery so new people can discover it.
Make sure the hashtags you use are relevant to your art. If you post random ones you think might be popular but have nothing to do with your brand or the kind of art you make, the algorithm will pick up on that and you might not get as much engagement.
Study other artists and galleries with a large following to see what kinds of hashtags they’re using, and what accounts they’re tagging. Odds are a lot of them will apply to your art as well, and you can incorporate them into your strategy.
Another way to find popular hashtags when researching how to promote your art on Instagram is to use the Explore page. You can enter a tag and look at the top posts for it, then see what other hashtags those people are using.
You may want to have a few groups of hashtags saved to your clipboard or notes app that you can copy/paste to new posts. As long as they’re relevant, that should be fine to do, and it saves you a little time and effort.
7. CollaborateIf you can, collaborate with other artists and influencers you know in the art space to create something new.
That can be a joint Instagram live session, a piece of art you both work on, or a video you both make.
Collaborating with others gains you access to their following once they share the project on their account, and vice versa.
8. Use adsIf you’ve got the budget for it, Instagram has a huge reach for paid advertising. They offer Story ads, in-feed ads, and since Facebook now owns the platform, your ads are seen by users there as well.
You can even turn any of your posts into an ad just by clicking the Promote button. Instagram’s ad platform lets you target your ads to specific audiences, and adjust how long the ad will run according to your budget.
Get your art out thereThe art scene is a noisy place these days. But if you understand how to promote your art on Instagram the right way and stay consistent, you may be able to break through.
Share a variety of content, across your feed, Stories, Reels, and IGTV, in order to reach a wider audience.
Engage with that audience, and track your analytics to see what’s working in your favor.
Work with and promote other artists, because it’s always a good feeling to lift other people up, and they might do the same for you down the line.
If you have it in your budget, paid ads can be a serious boost to your visibility across both Instagram and Facebook. If you’ve got limited funds, try a couple as a dry run, then go from there.
Promoting your gallery on Instagram and elsewhere is an ever-evolving thing. Keep researching tips and best practices, and don’t let things get stale.
Want more marketing tips? Check out the Constant Contact blog and handy downloadable guide.
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John Bogna
John Bogna is a freelance writer and photographer based in Houston, Texas. His background spans topics from tech to culture and includes work for The Seattle Times, the Houston Press, and WebMD.
Before moving to the Bayou City, John earned a B.A. in Journalism from CSU Long Beach.
How to Get Your First 1000 Art Instagram Followers
You’ve seen the stats. You know that when done right, Instagram can become a huge asset to your art business.
But when you only have a few hundred followers (let’s face it, mostly family and friends), it can feel like an eternity waiting for that coveted notification to pop up—the one announcing you got another follower.
If your only plan is to post a picture, sit and wait, it’s going to be a long road ahead. The truth is, building your Instagram followers takes a healthy dose of effort and strategy.
Now, smaller accounts can be harder to build.
The internet is filled with tips and tricks to grow your followers, but most are either geared toward already large accounts, or they ignore the fact that not all followers are created equal.
But hope is not lost! Cracking a thousand followers is not only possible but completely doable with the right strategy.
Get started with the basics
There is a tried-and-true recipe when it comes to Instagram success. Yes, different cooks will throw in different spices from time to time, but no one can ignore the main ingredients. Without them, the recipe simply won’t work.
So, what are we talking about in terms of using Instagram? Let’s dive in:
Images: First and foremost, always, always, always post high-quality photos. That includes good composition, lighting, cropping, etc. Use filters very carefully and sparingly when it comes to posting shots of your artwork. People will not stick around if your images aren’t up to par.
Username: Use your art business name, if it’s available so that it’s consistent with the rest of your online presence.
Typically it will be your full name with a keyword like “art” attached. Remember, you want it to be as easy as possible for people to find your account.
Bio: Keep it short, sweet, and attention-grabbing. Make it extremely clear what sort of value people will get from following you. Use keywords that your audience would search for in the description.
Privacy Settings: If you are using your account to promote your art business, it should not be private! Otherwise, there’s no point wasting time on social media.
When people come to your page, having these bases covered will help ensure they stick around.
Ignore those “quick fixes”
You may have heard of the “follow back” trick on Instagram—where following a random account will prompt a notification from your page, and once they click to see who you are, hopefully they are enticed enough to follow your page, too.
While this can work in certain situations, there are a few problems with using this as your entire growth strategy.
One, who has time to find a thousand random accounts to follow? Two, what are the odds they actually follow you back? And three, what are the odds that the people who follow you back are the people you actually want to be reaching?
Having a bunch of Instagram followers is swell, but it won’t do your business an ounce of good if they don’t actually care about supporting your art.
That’s why it's important to always make sure you are going after your target audience when you are trying to grow your account. Here’s how to gain followers the right way.
Connect with the right people
While you’ve probably already connected with family and friends (learn how here), the next step is to identify some Instagram accounts connected to your target audience. This could be galleries, interior designers, art consultants, fellow artists, artist organizations, etc.
The first step? Start following them. If they follow you back, great! But that’s not where the story ends.
Step two: slowly but consistently start liking and commenting on their latest posts. Be complimentary or pose questions, but always be insightful. There’s nothing worse than an Insta user clearly using you for their own gain.
The goal is to be social as possible so that these accounts (and the ones following them) see your comments and are impressed enough to check you out. You’ll not only spark curiosity about your own page, but you’ll begin to build relationships. And, these interactions will make them want to engage with your posts as well.
Which brings us to the Instagram algorithm...
Like with every relationship, communication is keyThanks to Instagram’s ever-changing algorithm, it’s now estimated that you see only 10% of the posts from people you follow.
And, the same goes for the people following you!
So, what’s the trick? Engagement.
In fact, the more people engage with your post, the higher it appears in your followers’ feeds. And the people who engage with you consistently are more likely to see your posts in the future.
So if you’d much rather schedule a post and be done with it, think about it like this:
The more engagement you get on your posts, the more people will see it in their feeds and search results. Which means a higher chance for even more people to engage with it and discover your account. And the more engagement you get, the more people will want to follow you. Hence, the more followers you will get!
The bottom line is, you get out what you put in. You need to engage with others so that you will get engagement and followers yourself.
But that means you have to spend the time communicating on other people’s posts (so they remember you and eventually come over to your account), as well as posting amazing content of your own that people will want to interact with and follow.
Post the best content possible
Remember the very first item on our list of basics? High-quality images.
Think about the posts you hit “like” on as you’re scrolling through Instagram. Friends may forgive a blurry photo because they know and love you. But, when you’re trying to pique the interest of collectors across the world, they may not be convinced when your photos—and captions—are poor.
Your photos need to catch their attention. Excite them. Leave them in awe of your abilities as an artist.
And, there are so many creative ways for artists to post on Instagram and Instagram Stories. Consider the possibilities: progress posts, before and after shots, behind-the-scenes in the studio, a timelapse of your process, quotes that fuel your practice, voting between two works, a quick video tutorial, testimonials about your work, a revelation you’ve had, exciting news, etc.
And your caption is just as important as the image itself.
While it may be easy to throw up a piece’s title and price, your followers yearn for more. They don’t want to be blatantly sold to, they are bombarded with ads all day long.
No, they want to be enticed. They want to be told a story—who you are, what you’re feeling, your inspiration, the problems you solved, how the artwork came to be. You’ve literally painted a picture, but now you need to do it figuratively.
Every post should start a conversation. The goal is engagement, don’t forget!
One of the best ways to do this is by asking thoughtful questions at the end of your posts. Even if your followers don’t respond at first, eventually they will. Especially if you respond to others’. Keep asking and keep engaging.
Finally, before you post anything, ask yourself if you would engage with this post. Is it worth it to share? If your answer is no, or you doubt if you would engage with the post, then maybe something needs to be tweaked.
Find the type of voice and posts that speak to your audience, then do more of it!
#Hashtag like the best of them
Hashtags wield fascinating powers. They are the keywords and phrases that make an image searchable, so your post gets discovered by the viewers most interested in seeing it—A.K.A your target audience.
But to harness these targeting powers, you have to use the right hashtags.
If your mind is racing with keywords, that’s a great start. But, the first rule when it comes to hashtagging is to narrow it down.
While #art is extremely popular (it’s tagged in over 350 million posts), it could also apply to anything: someone strolling through the Met, a box of pastels, a styled plate of food, or even a sunset—all extremely different results.
That’s why you need to get specific.
Marketing maven Hubspot explains, “As a user, I’m more likely to find what I need if I search for something specific, and when your business comes up for my specific search request, I’m more likely to be happy with what I found.
”
Think about the exact keywords your audience will search for. For instance, #abstractart may be more specific than #art, but #blueabstract might be specific enough to bring you a new buyer.
You want your hashtags to be popular enough that people are searching for them, but not so popular that you get lost in the competition.
Type a hashtag into Instagram’s search bar, and it shows you related hashtags to add to your list. Or, take a look at what other artists and influencers with the same audience are using, and try them for yourself.
Instagram allows you to use up to thirty hashtags at a time, but different numbers work for different people. The magic number could be seven or it could be twenty, reminds HubSpot. The best way to figure out what works for your art business is to simply test it out.
Social media success is all about testing the waters and adjusting your sails accordingly.
And for faster posting, keep an updated doc full of different hashtags for different kinds of posts. That way you can just pick and choose the ones that fit and copy and paste.
Make a plan and stick to it
When you post regularly, you stay on your followers’ radar. And, you are able to build a connection where they consistently like and comment on your posts.
So when you aren’t consistent with posting, you are more likely to lose engagement and get lost in the dreaded algorithm shuffle.
Even if it’s a few times a week, pick a posting schedule you feel comfortable committing to. Enough to get on people’s radars, but not so much you burn out. You need time to create art, too!
With a free business account, Instagram offers insights such as fan demographics, how often your post was viewed, if they found you through hashtags, when your followers are online, and more. Knowing the right time to post can make a huge difference when it comes to engagement.
And the faster you get engagement, the better.
Remember, besides posting, you need to make time for quality interactions with certain accounts. Creating a marketing calendar can be a great way to keep track of it all.
Don’t keep your account a secret
Sometimes all it takes to get more Instagram followers is a little visibility. Get the Insta word out by including a link to your account on your other social media pages, and remind new fans to follow you periodically.
Don’t stop there! Put an Instagram icon on your Artwork Archive profile, and add your username to your business cards, event materials, and more. Have a newsletter? Share your account with your email followers. All these steps can add up to get more eyes on your art account.
It can be done!
Getting those first thousand followers can feel like a never-ending battle. While it takes some time and hard work, these tips are meant to compound one another.
Taking care of all of these elements will eventually help your small Instagram account turn into a booming asset for your art business.
Then, when you start making sales, you can keep everything organized on Artwork Archive. Mark which pieces have been sold, generate invoices to get paid and track sales insights so your Instagram account stays profitable.
Manage your art business with Artwork Archive. Give it a try free for 14 days with no commitments.
40 tips on how to promote your Instagram
1. Do not forget to put hashtags that will help increase the number of subscribers: #instafollow, #l4l (Like for like), #tagforlikes and #followback.
2. Like as much as possible. For every 100 likes you give to random photos, you will get an average of 6 new followers.
3. Run contest . The easiest way to do this is to post a themed picture and ask people to like it so they can participate.
4. Start promoting profile on your pages in other social networks. Write what your blog is about and why people should read it and invite them to join.
5. Be generous with likes and comments - this is the easiest way to attract new subscribers.
6. Use common hashtags to make your photos visible in the global search. Among the most popular are #love, #instagood, #fashion and #photooftheday.
@westwingde
7. Time matters. Research has shown that the best time to fast is between 2 pm and 5 pm.
8. Follow people who use popular hashtags (#followme, #likeforlike) because many of them will follow you back.
9. Remember, quality is important , not quantity. Monitor your profile and leave only beautiful and high-quality photos. Believe me, no one is interested in flipping through hundreds of photos of salads.
10.
Love the Mayfair filter. Track Maven listed this filter on The Fortune 500 Instagram as the best choice for marketers.
11. Check that you have completed the biography section . Complete it with suitable words and hashtags, and also provide a link to your website. But remember: no spam! Otherwise, subscribers will lose interest in the profile.
12. Ask questions to subscribers. This is a great way to connect with your target audience.
13. Post on Sundays . It is on this day that people post photos a little, so your post will be seen by the maximum number of people.
@nastiapoberezhna
14. Be consistent with . Think about who and why you are doing this. The more clearly you answer these questions, the faster you will attract the right audience.
15. Call people to action. For example, ask them to write their opinion about your photo in the comments.
16. Don't be afraid to post often. It may seem that the more often the photos flash, the more indifferent the subscribers behave. But according to the Union Metrics program, there is no relationship between posting frequency and audience activity. At least negative.
17. Follow suggested users. Go to settings and select "Find and invite friends" and then "Recommended users".
18. Set geolocation . This will be especially useful if you run an Instagram company. So you will have the opportunity to attract new subscribers-neighbors.
19. Schedule publications with the Later program. Consistency never hurt anyone.
20. Agree with popular blogger to advertise your profile or product. So information about you will quickly scatter over the network.
21. Research has shown that blue images get 24% more likes than orange or red images.
Post something blue and see for yourself!
22. Let fast on Wednesdays become your obligatory ritual. This is because posts get more attention and likes in the middle of the week.
23. Write the word "comment" more often in posts. This encourages your followers to share their opinions and be more willing to join the discussion.
24. Post photos showing 's face. According to research, such publications are 35% more popular than others.
25. Tag in photos of people. Your post will also be seen by friends of friends.
26. Remember the rule: the more light the better.
27. If you have a business account, create a branded hashtag . So users can specify it when purchasing a product. And it will increase your visibility on Instagram several times over.
28. Share live photos. Show that behind the beautiful picture there are living people .
29. Business trick: share photos of your followers mentioning your brand or product. This pleasant step shows that you value each client. In return, they will definitely share your photos in their feed.
30. Brand yourself : Use your nickname for more than just your profile. A notebook, a case or a branded sticker on a car will surely attract the attention of potential subscribers.
@romantimo3
31. Invite friends from Facebook to follow you. To do this, in the profile settings, select "Find friends on Facebook."
32. People love stories. Share your experiences and thoughts, so you will gain their trust and establish contact. Just remember that the post should be emotional and bright, not snot in sugar.
33. Tag people , even in stories, don't be lazy.
34. Do not be shy in your posts to ask for likes . As practice has shown, such publications receive 89% more likes.
35. In advance plan not only time, but also content. Prepare your materials and only then start filling out your feed. For example, write posts for a few days in advance, and then publish them gradually. The Instagram filling schedule will help you stay focused on the main topic of the blog.
36. Post a motivational or inspirational quote .
37. Synchronize phone book with your account. Go to settings and select "Contacts" in the "For Subscriptions" section.
38. Be active on profiles with similar topics. Especially if you run a business profile. Chat in the comments , ask questions and let influencers know about you.
39. Collaborate with other users. Find accounts with the same number of followers and invite their owners to arrange a joint promotion. This will help you and your partners to win an audience and attract the attention of new people.
40. Create a unique hashtag, by which you can organize a challenge for your subscribers.
According to cosmo.com.ua
Tags: Instagram, blog, how to become famous, tips, social networks When there are social networks, and Instagram in particular, it is not at all necessary for an artist to resort to the help of an art manager and try to tell about himself at various exhibitions. There is another way to showcase your work and win recognition. This is to create your Instagram profile.
Do you want to develop your online business and get more orders?
Why choose Instagram
Without a competent art manager, it will be very problematic for an artist to advance. Since it is this specialist who tells the public about the artist's talent, organizes useful contacts, looks for those who want to buy paintings and assists with organizing sales.
Today art manager services are provided by:
- art galleries;
- private art dealers, whose contacts can be found on specialized sites in the global network.
An artist's career can be started by a recommendation from a famous person. It is for this reason that artists often paint portraits of famous personalities or paint paintings that may be of interest to collectors or connoisseurs.
However, attracting the attention of a knowledgeable art manager is not an easy task , and talent monetization is even more complex. Many experts agree that it is necessary to invest more than one year in the promotion of the artist in order to be able to successfully sell his work in the future.
But a social network like Instagram can be a great alternative to an art manager. On the site you can exhibit your finished works, attract users who can appreciate the talent of the artist, promote your name as a brand, and even find those who want to buy a work or order a new one to be written. All these actions in the social network will cost much less than the services of an art dealer. This social the network can successfully replace the usual gallery, becoming its virtual likeness.
However, for this gallery to be successful, it is necessary to correctly and correctly approach the management of the Instagram profile.
How to promote an artist's account on Instagram
It is not possible to promote an art profile on Instagram efficiently and effectively if the profile is formatted incorrectly. In order not to slow down the progress, some actions should be taken:
- , you must specify your personal data in the nickname, since this information will help users of social networks. networks to search for you;
- Change the profile type to a business account. In this format, there will be additional opportunities for tracking statistics and a number of other necessary functions;
- as an avatar, you must put an image that indicates the type of activity. A self-portrait would also work as an avatar;
- fill in the profile header. In the description, you should indicate not only the name, but also your contact details and occupation.
Before publishing any materials, you should responsibly approach the issue of studying your target audience, since this category can include not only users who are interested in art, but also colleagues and even collectors.
If we talk about the direct promotion of Instagram, then here you should take into account a number of nuances.
- Openness to the world
The main goal is to create a close connection between the artist's work and art connoisseurs. If you share your emotions and views on life with the world, displaying all this in your canvases, then users will subscribe to you not only to see original and exclusive content, but also to communicate with an interesting creative person. Communication with subscribers is essential. And active communication is doubly welcome. By communicating with subscribers, you can maintain interest in your profile.
It is recommended that all entries be placed in the same style.
But the experiment should not be discarded either. You can use not only some new textures, but also change locations, light direction, color combination, etc.
An example is the loisvb Instagram account. The works of this artist have their own style, but the zest available in each of the paintings, make such a necessary variety.
- Drawing up a basic content plan
The best solution would be to draw up a detailed content plan that will be implemented in a timely manner. However, do not bother your subscribers. It will be enough to post one publication during the day.
This does not mean that each publication will be an acquaintance of subscribers with a new picture. It's worth using Stories effectively. Here you can talk about your technique, show your studio or place of work, reveal the secrets of the creative process, maybe even show some sketches.
At the same time, one should take into account the fact that not only ordinary art connoisseurs, but also other artists are interested in the artist's work. The publication of valuable recommendations on various issues related to the creative process (the choice of necessary materials, for example) can help increase interest in the account and confirm the expert opinion of the artist.
Stories in this social network can reach a huge number of users, which can even exceed the number of followers. Stories help you attract new followers, not just keep in touch with existing followers. All users of the social network are ordinary people who are not alien to interesting and funny publications. Therefore, you should not post only professional content all the time. From time to time it should be diluted with MK, life hacks or some other interesting moments from the creative life.
You don't have to look far for an example. The profile of LoraZombie shows not only the artist's work, but also tells about various exhibitions and creative processes.
- Content quality tracking
Every post should be carefully crafted. It is necessary not only to think over the composition, but also to remove unnecessary objects from the frame, and make a clear picture. The focus should be on the object that is planned to be the publishing center.
A great option to showcase your work is to use a beautiful interior as a backdrop. Such a presentation of an artistic canvas will be able to demonstrate to potential buyers how a picture might look in an interior.
As an example of the submission of finished works, we can give the profile of the illustrator ragonia.
Here is another version of the demonstration of finished canvases in the interior from artist Anna Koval . She shows off her paintings using Instagram Stories.
- Correct labels for paintings
There is no need to turn your profile into a catalog of finished works.
Adding captions to pictures will encourage live communication and audience engagement. Signatures can be translated into different languages. This will make it possible to expand the audience by attracting users from other countries. Over time, such a profile can become a real international project.
Complete the images with the story of the painting. People are more interested in a work of art when they know its history. Prototypes, emotions, ideas - about this and many other things that accompanied the writing of the picture, you can tell users of the social network.
As an example, is the profile of Dani Dies. Captions to the paintings will clarify the ideas of creation, stories about the techniques used and the tools used. The result - each post collects a huge number of comments.
- Choosing the right hashtags
networks. In addition, hashtags can bring new connoisseurs to the artist's page.
It is worth coming up with and choosing five or six hashtags that will invariably accompany each picture. There may be many options. The main thing is that each hashtag should name and indicate your type of activity. For example, #portraits to order, #Kievart, etc. Be sure to use your personal hashtag #artist's name. Seasonal hashtags would also be appropriate, possibly in different languages #winter, #winter, #itrain, etc. It is worth using related hashtags, which must be selected taking into account the topic of the publication. To facilitate the selection of hashtags, you should use special services (for example, Instatag or TagsFinder), or resort to the tips of Instagram itself.
It makes sense to place the hashtag of the popular art community in the signature. This will also contribute to promotion, because if the canvas is appreciated by the administrator of the group, he will not mind posting a photo of the painting in his profile. For the artist, such a step will be a wonderful advertisement for even more art lovers.
Perhaps one of the future buyers will see this picture in this way.
Instagram often launches various challenges, inventing their own hashtags for them. Artists can also take note of this idea and bring it to life, such as the illustrator A. Lomakina.
- Communication with followers is necessary
net. You also need to actively interact with your audience. Answering questions asked by subscribers in the comments, maintaining conversations on various topics - this will allow more contact with subscribers. In addition, it would not be superfluous to find out what impressions they have of the exhibited works, which is interesting to subscribers in principle. Such communication will help not only to work out the portrait of the target audience more carefully, but also significantly increase the activity of subscribers. Comments are not the only way to communicate with subscribers.
Stories should also be used. Here you can conduct polls or votes, and in the same way ask questions to your subscribers.
As an example, communication with the owners of the owner account on Instagram izosimova_art:
- Interaction with colleagues in the workshop
You should not be afraid to sign on accounts . With such communication, it is highly likely that the artist will be noticed, go to his profile and be able to appreciate his work. It may very well be that among the number of those interested there will be a famous person or a future buyer who will be able to contribute to the promotion of a creative person.
To attract the attention of bloggers who blog on this social network, you can paint their portraits. If such works are noticed, and their author is noted in the publication by a blogger, then many Instagram users will come to the art profile. Who knows, maybe this approach can smoothly develop into a collaboration.
