How to start a singing telegram business

Starting a Singing Telegrams Business - Opening a Business - Resources for Entrepreneurs - Gaebler Ventures

Entrepreneur Ideas

Here's some helpful information that is ideal for entrepreneurial folks who are thinking about starting a singing telegrams business. Make sure you consider this advice before you begin your venture.

Thinking about opening a singing telegrams business? We tell you what you need to know to get started.

Creating Business Plans for a Singing Telegrams Business

Does your singing telegrams business have a business plan? If not, your company is lacking a critical business tool. If it's sound, your singing telegrams company's business plan will serve as a blueprint for success.

To assist your efforts, you may want to consider enlisting the aid of a professional business plan writer.

Professional business plans can often be more effective than plans that are created in-house. However, outsourcing doesn't completely eliminate your responsibilities in the writing process.

As the primary stakeholder in your singing telegrams business, you will intentionally need to insert yourself in various stages of the plan's development.

Take a Look at the Competition

Prior to launching a singing telegrams business in your area, it's worthwhile to find out how strong the competition is. Try our link below to generate a list of competitors near you. After clicking on the link, type in your city, state and zip code to get a list of singing telegrams businesses near you.

Locate Singing Telegrams Businesses Near You

Is the established competition doing a good job? It's important to understand their strengths and weaknesses and think through how you'll stake up against those established businesses.

Learn from Others Who Are Already In This Space

After you've evaluated your local competitors, the next step is to learn as much as you can from somebody who is already in the business. Local competitors are not going to give you the time of day, mind you. The last thing they want to do is help you to be a better competitor.

On the other hand, an individual who has a singing telegrams business in a different city will be much more likely to talk with you, provided that you won't be directly competing with them. In that case, the business owner may be more than happy to discuss the industry with you. It can take a while to find an entrepreneur who is willing to talk, but it's well worth the effort.

Where do you find a singing telegrams business entrepreneur in a different locale who can assist you?

Here's how we would do it. Try the useful link below and key in a random city/state or zipcode.

Research Singing Telegrams Business Owners In Other Cities

Should You Buy or Start a Singing Telegrams Business?

Tough decisions are what business ownership is all about. And one of the first decisions you'll have to make is whether to start a business from scratch or buy an existing singing telegrams business.

In general, purchased singing telegrams businesses fare better than startups, at least during the initial few years. When you buy an established singing telegrams business, you gain access to a functional business operation with a customer base and a steady revenue stream.

Depending on your business goals, you may have no choice but to start a singing telegrams business from scratch. However, in today's business-for-sale marketplace, there is an abundance of singing telegrams businesses worth considering.

Explore Franchising Options

As an entrepreneur, your chances surviving in business greatly improve if you go the franchising route in lieu of doing everything yourself.

Prior to making the decision to open a singing telegrams business, a smart move is to check out whether buying a franchise could help you avoid common entrepreneurial mistakes.

The link below gives you access to our franchise directory so you can see if there's a franchise opportunity for you. You might even find something that points you in a completely different direction.

Owning a Franchise

Related Articles on Starting a Company

These additional resources regarding starting a business may be of interest to you.

How to Find Start-Up Capital

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Additional Resources for Entrepreneurs

40 Pros & Cons Of Starting A Singing Telegram Service Business (2023)

Summary

Startup Costs

Success Stories

Businesses

Pros & Cons

Trying to understand the pros and cons of starting a singing telegram service business?

Here are all of the pros and cons of selling singing telegram service online:

Pros Of A Singing Telegram Service Business

Pros	Description
Little startup costs required	The cost to start a singing telegram service business costs significantly less money than most businesses, ranging anywhere from 62 to 35,923.
Rewarding work	Starting a singing telegram service business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
High customer retention rates	Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
Pick & choose the clients you work with	Singing Telegram Service Businesses have the ability to choose the clients they work with. You have the freedom to work with only a few loyal clients or with hundreds of clients!
Control of workload	With starting a singing telegram service business, you have the unique ability to choose how little or how much you want to work. You also have the freedom to decide which projects you want to work on, and can turn down the ones that do not interest you.
Gain exposure and experience	This career allows you to gain experience working for multiple different businesses - which will benefit your resume and also keep things interesting for you!
Unlimited income potential	With starting a singing telegram service business there is no cap as to how much income you can make. The stronger your business skills and the more energy/time you put into your career, the more you'll make.
Daily physical activity	Singing Telegram Service Business's typically involve a much greater degree of movement than other lines of work. Most days, you will spend your day walking, running errands for your business, and performing a multitude of tasks. This can have a positive impact on energy levels and your overall health.
You are your own boss!	With starting a singing telegram service business, you are the one to make decisions for almost all of the operations. Calling the shots can be empowering and liberating!
Local Community	One of the best parts of starting a singing telegram service business is that you can develop a local following by selling your products at craft shows, farmers' markets, or even local storefront businesses! This gives you access to additional revenue streams and loyal customers.
Predictable income stream	Your businesses income stream tends to be predictable based on the number of customers you have signed up. This makes financial planning and outlooks much more seamless!
Higher likelihood of getting referrals	This business is all about referrals, which can be a a very impactful way to attract and retain customers. It's critical that you have a great referral program in place that incentivizes your customers to tell their friends about your product.
Face to face interaction	If you are the type of individual that thrives on human interaction, then this is the business for you! With a singing telegram service business, you will be hands-on with customers and or employees every day.
Simple business model	A singing telegram service business has the advantage of a simple business model, which makes launching and building the business more seamless.
Greater Income Potential	With this business, the sky is the limit in regards to your income potential.
You get to do something you truly love	With starting a singing telegram service business, you get to put your energy into something you are truly passionate about! You'll find yourself devoting as much time and energy as possible into the business to make it successful.
You can decide who you work with	Gone are the days of working in a toxic work environment with employees that you may not vibe with. As a small business owner, you get to decide who you work and surround yourself with.
Strong Demand & Relatively Recession Proof	The demand for singing telegram service business is increasing year over year and the business is known to be relatively recession proof.
High Hourly Pay Rates	On average, the hourly pay rates are high for your singing telegram service business - which means quality of clients is often superior to quantity of clients.
You establish yourself as an expert	With starting a singing telegram service business, you establish yourself as an expert in your niche, which builds your credibility. In return, customers are more likely to trust you and refer you to other friends and family.
Can build solid foundation of clients	It's unlikely you will have one-off customers as a singing telegram service business. Typically, you have a solid foundation of clients that use your product and services regularly.

Cons Of A Singing Telegram Service Business

Cons	Description
Motivation of employees	If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Longer Sales Process	A singing telegram service business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
Work can be inconsistent	As a singing telegram service business, the amount of work assigned to you and schedule tends to be more inconsistent, which may make your income less stable. It's important to set boundaries and budget accordingly based on the amount of work you plan to have.
Lack of benefits	With a singing telegram service business, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming.
Taxes	As a singing telegram service business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.
No safety net	Typically, as a singing telegram service business, you do not receive a consistent pay-check and instead earn money based on your transactions each month. During the slow periods, you typically take away less since the job is based on commission. It's important to budget accordingly for the slow times.
Stressful work	This line of work can be stressful for both you and your clients. This type of transaction is a significant financial decision for your client, so expectations are very high for you. Although this career path can be very rewarding, it also comes with its challenges and stressful moments.
Work can be repetitive	You may find creating the same product over and over repetitive and tiresome. One way of avoiding this is to diversify product lines and revenue streams - this will keep things interesting!
Time commitment	With starting a singing telegram service business, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.
Be prepared to get out of your comfort zone!	Although this is exciting for some entrepreneurs, it can be a big challenge for others! You may find yourself in uncomfortable social and business situations, jumping into tasks and responsibilities you aren't familiar with, and pushing yourself as far as you can go!
More of a challenge to run your business from home!	Running your business from the comfort of your own home is a big appeal for many entrepreneurs. With a singing telegram service business, you are more likely to run your business out of your office or storefront space.
Work is not always glamorous	With starting a singing telegram service business, you may need to get your hands a little dirty. Although it may seem glamorous from the outside to start this business, the work can require a lot of physical activity and repetition.
The job can be demanding	This is one of the major disadvantages starting a singing telegram service business. It's important to understand that you may need to make yourself available on a 24/7 basis.
High liability	Running a singing telegram service business involves a lot of liability, which means the cost for insurance premiums may also be high.
Equipment Breakdowns	Over the years, your equipment can get damaged, break down, and may need repairs which can be expensive. It's important you prepare for these expenses and try to avoid damages/wear & tear as much as possible.
Answering Phones	The singing telegram service business is still considered a traditional business, which means answering phones is a big part of the job. If you or your team miss phone calls, you could be missing out on potential revenue opportunities. If you are unable to attend to your phone throughout the day, it would be in your best interest to hire a call center or an employee dedicated to this.
You'll spend a lot of time in the car	Many singing telegram service business offer their services outside of their office or home, which means you'll be spending quite a bit of time behind the wheel. You will also need to consider traffic and delays, which can be time consuming and take each job longer than expected.
The job can be dangerous	Your singing telegram service business can have its dangerous moments, which puts you and your employees at risk. It's important to consider all liability and put processes and procedures in place that will prepare you and your team.
More challenging to earn passive income	It can be more of a challenge to make passive income in this business. Often times, the amount of revenue you bring in is limited by the amount of time you have in the day.

Pat Walls, Founder of Starter Story

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How to create and start running a Telegram channel for business - Marketing on vc.ru

There are a huge number of places where businesses interact with their audience. One of the new ones, where competition is not yet so strongly developed, is Telegram channels.

35,700 views

Telegram channel is a community in which posts are created only by the administrator. The rest of the participants can send reactions, perform a target action, or leave comments if these actions are allowed by the author of the post when it is published. nine0003

Difference between channel and group

The main difference between a channel and a group is that, by default, its members cannot communicate with each other. If the administrator, when publishing a post, allows commenting on it, then channel visitors will be able to express their opinion in the attached group.

You can't see other members of the Telegram channel - the public only has information about the total number of readers. This way, privacy is achieved, and each of the participants does not have to worry that the fact of his participation in the channel will become known to someone else. Users of the channel will also not see that a new subscriber has joined it. In the group, about each new user, a corresponding message is received, which is visible to all participants. nine0003

Another difference is that an unlimited number of people can subscribe to the channel, and the maximum number of group members cannot exceed 200 thousand, and for this you need to set up a supergroup.

Posts in the Telegram channel are provided with a view counter. Thanks to this, you can draw conclusions about the activity of your audience. The activity of group members can only be estimated by the number of messages from them. The same users who prefer to simply view the feed and not discuss will not be included in the statistics. nine0003

For clarity, we present the differences between the channel and the group in the form of a table:

Types of channels

All Telegram channels are divided into 2 types depending on the possibility of joining them - public and private.

Public

Any user of the application can find the public channel through the search. Anyone can join it. Such channels are suitable for attracting the maximum number of interested people, warming up the audience and sales. nine0003

Private

You can join a private channel only with a special invitation link. Even if a person knows the exact name of the channel, he will not be able to find it through the search. Private channels are suitable for communicating with people who have already bought your product. For example, if you create online courses, you can use a private channel to notify participants of the date and time of the next webinar.

How to create a channel

Any Telegram user can create a channel. This does not require special skills. Just do everything according to our instructions. nine0003

From phone

The interface of Android phones is somewhat different from iOS phones, so it would be advisable to consider the steps of creating a channel on such smartphones separately.

Android

Enter the application. In the lower right corner is a blue circle with a pencil.

Click on it and select "Create Channel".

We fill in the data about the channel: the name and description, upload the avatar, click on the checkmark in the upper right corner. nine0003

At the next stage, we select the type of channel - public or private, and also prescribe a link by which subscribers can go to the channel.

Click on the checkmark in the upper right corner. The application will offer to add new subscribers - this can be done later. Click on the blue circle with an arrow in the lower right corner.

Channel created! You can fill it with content.

iPhone

When you go to the application, in the upper right corner you will see a blue square with a pencil. Click on it. nine0003

Select “Create channel”.

Fill in the title and description, upload the avatar. Click "Next" in the upper right corner.

Enter the link and select its type - public or private. Here you can also prohibit copying materials from the channel. This setting can be changed in the settings. Click "Next".

As in the android application, in the next step you can invite subscribers from your contacts, or you can do it later. Press "Next" again. nine0003

Channel ready!

Via PC

The steps for creating a channel in Telegram are the same for Windows and MacOS, but some elements of the application interface for these operating systems are slightly different.

Windows

We go into the Telegram program and click on the three bars in the upper left corner.

Opens a menu in which you need to select the item “Create channel”.

A window pops up in which we enter the name and description of the channel, upload the avatar. Click "Create". nine0003

The next step is to select the channel's privacy: public or private. Here you need to register a link.

Press “Save”. The next step is to add members. If we do not need it yet, click "Skip". And so the channel is created.

MacBook

Log in to the Telegram program. In the upper left corner is a blue square with a pencil - click on it and select "Create Channel".

We enter all the same information: avatar, title, description. Click "Next" in the upper right corner. nine0003

Select the type of channel, set the link, specify whether the transfer of channel materials is allowed. Click "Finish".

Channel ready!

Telegram channel for business

A Telegram channel for business should be designed in such a way that readers want to subscribe to it. Therefore, come up with a catchy name and a clear description for it, make a bright avatar. You can use up to 128 characters in the channel name, but we recommend limiting it to 27 characters so that it does not get cut off. The description allows you to place up to 255 characters. You can insert any emoji into the title and description, and links into the description. nine0003

The link to the channel should be as simple as possible so that users can easily enter it into the search box if they wish. It can be a transliteration of the channel name or the name of your main product in English. If, when entering the link, it turned out that it was already taken, do not add characters to it until you get a free address. Better come up with something else - unique, that will be associated only with you.

Basic settings

You can customize the channel depending on the purpose of its creation. We'll show you how to do it on a computer.

Where are

Go to the channel and click on its name.

In the upper right corner, click “Change.”

You are in the settings!

Settings menu

In the channel settings menu, you can change its name, description, type or avatar, and change the configuration of the following parameters:

“Discussions” - when this option is enabled, a separate group is created where channel posts are duplicated with the possibility of commenting;
"Sign messages" - publication of posts indicating their author. Can be useful if the channel is run by multiple administrators;
"Administrators" - you can appoint any user as an administrator and select options for him;
“Subscribers” - view current channel readers, add new ones and ban unwanted ones; nine0148
"Black List" - readers who were banned by the channel administrator.

If you go to "Administrators", you will see the "Recent Activity" option

Displays all activities that have occurred in the channel in the last 2 days. For example, here admins can see which readers have joined or left the channel.

Designing a Telegram channel

In order for readers to come to a new channel, you need to take care of its design. Let's consider this question in more detail. nine0003

Channel Avatar

The avatar must be of interest to users. Choose an interesting picture with a clear image or a logo for it. At the same time, we do not recommend choosing images with many small details - let it be a large image of one object, which is clearly visible in a small circle.

An example of a good avatar

An example of a bad avatar

Channel description

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The description should give the user a clear idea of where they are. Write here about the content that you publish, how it will be useful to the reader, and also place a link to your site.

Example of a good description

Bad description example

Catchy headlines

Post titles should make subscribers want to continue reading. But you should not be like the journalists of the yellow press - do not write in the spirit: “He drank our tea for a week and he grew it!”. The title should reflect the information that is written under it, not distort it or contradict it. For example, if you are writing about how to lose weight, then title the post: “5 ways to lose weight that work.” nine0003

Alternate posts

Content must be varied to appeal to different audiences. You can write about news in your industry, about useful life hacks, about upcoming events. The main thing is not to post several posts of the same topic in a row. This threatens that they will not be read, but scrolled through.

Content ratio

All content posted on Telegram can be informational, selling, engaging, entertaining or viral. In a commercial channel, approximately 40% of posts should be informational, 20% entertaining, and 40% selling. At the same time, you should not try to sell immediately after creating the channel. The audience must first be prepared by telling them about the product and describing its benefits. And so that at this time readers do not fall asleep from boredom, you need to sometimes entertain them with funny stories that fit the topic. nine0003

Example of bad content ratio

Example of a successful content ratio

If you add a comment group to your channel, you can insert engaging elements into informative and entertaining posts that will encourage the audience to communicate.

Viral content cannot be planned — it can be an informative post, a funny picture, or a new product launch. Information becomes viral when subscribers begin to actively forward it to their friends, and they are so addicted to it that they come to your channel. You can increase the likelihood of this if you know what pain points your audience has and how to act on them. nine0003

Posting time

It's good if posts on a certain topic will be published at a certain time. For example, you can post news in the morning, an interview at lunchtime, a joke or a meme a couple of hours before the end of the working day, and a relaxing story in the evening.

Connecting bots

Bots help to upgrade the telegram channel so that it turns from a regular blog into an online store, an educational platform or a freelance exchange. With bots, you can save on channel admins as they can automatically answer frequently asked questions, place orders, accept payments, send messages, and publish posts. nine0003

I would suggest starting with @ControllerBot. To do this, find the bot in the search

Select it, and then in the chat that opens, click “Start”.

The bot will start sending you tips that will help you set up delayed posting, attach reactions and comments to posts, and view channel statistics. @ControllerBot will create its own bot for your channel, which will deal with administration.

You can connect other bots to the channel. On the Internet, you can find many bots that perform various functions. For example, @VoterBiBot will run giveaways, @markdownbot will help with post text formatting, and @shortLinkMakerBot will shorten a long link. nine0003

Attracting traffic

After creating a channel, you can invite up to two hundred readers from your contact list to join it. The rest of the users themselves must somehow find out about your channel.

If you have a large audience on another social network, for example, on Instagram, publish information there that you are now also on Telegram. And to make people want to subscribe to your channel, tell them about the benefits: for example, about information that will be published only there, or about a gift that awaits each new reader. nine0003

Add a channel link in your profile description of other social networks, place a button with a similar link on your website, write the channel's nickname on your business card, publish an article in a popular publication mentioning your channel.

Register in the catalogs of telegram channels. You can find them by searching the Internet, and usually the owners of these sites do not charge money for registration - they earn on advertising. You are unlikely to get live subscribers there, but the owners of other channels will be able to find out about you and offer mutual PR. nine0003

Advertising

Advertising in telegram channels works on the principle of word of mouth: you agree with the administrator of another channel on all the conditions and he posts a post about you. You can find a PR platform:

in other popular channels;
in telegram bots;
on advertising exchanges.

The main thing is to be vigilant so as not to stumble upon scammers. Check all the information about the advertiser, look for reviews about him on the Internet, ask experienced friends for advice. nine0003

The Telegram Ads advertising platform has also recently launched, but the entry threshold for it is currently from €1 million. Gradually, it should decrease and become accessible to small businesses.

How to delete the created channel in Telegram

If the channel owner leaves it, it will not be deleted. The channel can be found in the search and join it, all materials will remain available to readers.

To delete a channel and content, go to the settings menu and select the “Delete channel” function. This can be done if the channel has less than 1,000 subscribers. If the channel has gained more than a thousand readers, it can only be deleted through technical support. nine0003

To summarize

A good Telegram channel is an additional source of traffic growth and audience acquisition, brand awareness and customer loyalty. The Telegram channel can also become an independent platform for doing business, replacing other platforms. The main thing is to publish high-quality content there with care for readers.

How you can use Telegram for business: ideas and useful tools

Telegram is a free messaging and calling messenger. It is popular in Russia, the CIS and other countries. In 2021, the Telegram audience exceeded 500 million active users, which is almost four times more than the population of Russia. nine0003

In addition to standard features, Telegram has tools that are useful for business. In the article we tell you how to use them at a basic level.

How Telegram works

There are three main ways of communication in Telegram:

Personal chat - like in a regular messenger. A private correspondence is created with a specific person.
Channels. They work on the principle of a page in social networks: the owner of the channel publishes posts, and users read them. If the channel owner allows it, subscribers can leave reactions to posts and comments. nine0148
Groups. They work on the principle of chats: several users communicate with each other.

Groups and channels can be open or private. Everyone can join the public ones, only users who have an invitation link can join the private ones.

Next, we will tell you how you can use chats, channels and groups.

How Telegram helps business

Telegram is suitable for any business: IT companies, flower shops, beauty salons and large industrial enterprises. Telegram can help companies and entrepreneurs solve the following problems:

Communicate with colleagues.
Communicate with clients.
Automate business processes.
Promote business.

Next, we will take a closer look at each task and talk about the tools that help to solve it.

Communicate with colleagues

A private group is suitable for communicating with colleagues. You can join it only by invitation link. In a group, you can discuss work issues or just chat.

Here are the main advantages of such groups:

Telegram has an application for a computer and a smartphone;
An application can run simultaneously on multiple devices, such as a smartphone and a computer;
chats can be divided into folders - for example, create separate folders for work and personal chats or folders for specific projects so as not to lose correspondence with important people and not get confused who is who;
you can create polls - this will help you to find out the opinion of the team on an important issue without long correspondence and discussions or make a decision by voting; nine0148
you can connect reactions to messages - this diversifies communication and helps to avoid unnecessary correspondence. For example, instead of writing "thank you", you can like the message;
you can see who saw a particular message - the employee will not be able to pretend that he did not notice some task or meeting invitation;
it is not necessary to be tied to a phone number - you can only open the user's nickname.

How to create a group:

1. Go to the chat section and click on the icon in the upper right corner. Then select Create Group.

2. From the contacts list, select the people you want to add to the group, click "Next" → "Create". By default, the messenger will create a private closed group.

To invite people who are not in your contact list to a group, you can send them an invitation link and share it on social networks and instant messengers. To do this, click on the group name → "Edit" → "Invitation Links". Click the link to copy it, or click Share to send it to the right person. nine0003

3. Add a description and image for the group. To do this, click on the group name and click "Edit". In the description field, specify the theme of the group, and to add an image from the smartphone gallery, click "New photo or video".

4. Connect reactions. To do this, click on the group name → "Edit" → "Reactions". Select the reactions you want to add and turn them on. Now group members can mark messages with these reactions. nine0003

Done! Now you can exchange messages with colleagues.

Communicate with the audience

Using Telegram, you can establish communications with customers - an open group is suitable for this, in which users can communicate with each other and ask questions to the company.

An example of such a group is a chat for sellers on marketplaces. There, users communicate with each other, ask for advice and share experiences. This helps to understand what the audience is thinking about and what issues they are concerned about. nine0003

You can find such a group by name or keywords through the search, or you can join it by invitation link.

To create a public group, first create a private group and then change the settings to make it public. To do this, click on the group header, in the upper right corner select "Edit" → "Group type" → "Public" and specify the link by which you will invite users. You need to come up with the name of the link yourself, and Telegram will tell you if you entered the format correctly and if this name is taken. nine0003

All groups have a limit on the number of members. The maximum number is 200,000 people 90,002 Done! Now you have a group, it remains to tell a potential audience about it.

If this is a group for entrepreneurs, you can post a link to it in other business chats or thematic groups on social networks. The main thing is to explain to the audience the benefits of the group: entrepreneurs often look for like-minded people, so you can immediately say that here they can exchange experiences and ask for advice from more experienced colleagues. nine0003

When activity grows in the group, you need to keep order. To do this, it is better to involve a separate person - a moderator. It will help control that members do not send spam to the group, such as advertisements or messages that are not related to the topic of the group and interfere with communication. If you do not pay attention to this, people will become uninteresting and you may lose your audience.

Automate business processes

Using Telegram, you can automate some business processes, for example, receiving and processing applications, communicating with customers, technical support. nine0003

What is business process automation

To automate business processes, Telegram uses bots - these are chats that respond to user requests and automatically provide the necessary information.

automate communication with customers - for example, a customer asks about the company's products, and the chatbot prompts him to select the category of interest and the products in it;
offload call center operators: chatbots help answer common customer questions, such as order status; nine0148
use game mechanics in working with clients, for example, conduct quizzes and involve users in communication with the brand.

For a chatbot to perform its tasks, you need to carefully consider the scenario - a sequence of messages that mimic a live dialogue with the user. Let's go straight to an example.

The purpose of the real estate agency bot is to bring the client to the site. The bot asks the client in which city he is looking for an apartment, how many rooms it should have, and how much he expects. For each question, the bot offers answer options and, based on the information collected, sends the client a selection of suitable apartments on the agency's website. nine0003

This is a simplified scenario, in reality there may be more questions and answers. The main thing is that the bot should offer specific solutions to the client, and not just be an intermediary between the company and the client.

Promote business on the Internet

Channels are suitable for promoting business on Telegram.

Just posting a store's assortment or a list of services is not enough - people are not interested in reading information about the next product. But a business can share information that will be useful to the audience. This is called "content marketing" - it helps to increase the loyalty of potential and existing customers. nine0003

What kind of business needs content marketing

Telegram does not have a common feed

Unlike social networks, Telegram does not have a ranking feed and recommendations. For business, this means that users will not see the content in the general feed - in order to view a post, a person needs to purposefully enter the channel. This means that there will be no organic growth of the audience.

This is important to consider when developing a channel strategy: you need not only to create interesting content, but also take care of its competent distribution. nine0003

Using the example of a marketing agency, we will analyze how to use content marketing in Telegram. The audience of the agency is small business.

Here is the algorithm of actions that will help you launch content marketing in Telegram:

Decide if you need a channel in Telegram.
Determine the target audience.
Think over the content of the channel.
Determine who is responsible for creating the content.
Determine the budget for creating and distributing content. nine0148
Create channel.
Promote the channel.
Collect applications.

Let's analyze each step in more detail.

Decide if you need a Telegram channel. Promoting a business on Telegram because it's trendy is a bad idea. We recommend that you decide at the start whether content marketing will help your business or will it just be a waste of money. Let's go straight to the examples.

❌ No	✅ Yes
An entrepreneur provides Santa Claus services for the New Year and creates a Telegram channel to attract more customers → Doing content marketing for the sake of a few days a year is expensive and difficult. In such a situation, it is easier to create a one-page website in the constructor and launch targeted or contextual advertising	The company organizes children's parties. She does this all year round. To attract more customers, the company creates a channel in Telegram → In the long run, content marketing will help you attract more customers and increase their loyalty. As a result, the company will be more likely to order holidays and it will be able to earn more
The target audience of dry cleaning is people from Penza with an average income. A client has his coat dry-cleaned once a year - he wants a quick result, and he won’t read useful articles for a whole year → For dry cleaning, social media targeting or contextual advertising is better, and content marketing is unlikely to work or cost too much	The target audience of the marketing agency is small businesses. Entrepreneurs are constantly interested in promoting products and services in order to increase sales → Content marketing can help the agency showcase its experience and skills and attract customers

❌ No

✅ Yes

An entrepreneur provides Santa Claus services for the New Year and creates a Telegram channel to attract more customers

→

Doing content marketing for the sake of a few days a year is expensive and difficult. In such a situation, it is easier to create a one-page website in the constructor and launch targeted or contextual advertising

The company organizes children's parties.

She does this all year round. To attract more customers, the company creates a channel in Telegram

→

In the long run, content marketing will help you attract more customers and increase their loyalty. As a result, the company will be more likely to order holidays and it will be able to earn more

The target audience of dry cleaning is people from Penza with an average income. A client has his coat dry-cleaned once a year - he wants a quick result, and he won’t read useful articles for a whole year

→

For dry cleaning, social media targeting or contextual advertising is better, and content marketing is unlikely to work or cost too much

The target audience of the marketing agency is small businesses. Entrepreneurs are constantly interested in promoting products and services in order to increase sales

→

Content marketing can help the agency showcase its experience and skills and attract customers

We asked our expert how this works in practice.

“In our niche, a service can cost 300,000–500,000 rubles or more. To invest this amount, people want to be sure of the professionalism of the contractor. Therefore, they first subscribe to our channel and read it for a couple of months. Over time, they understand that we can launch large projects and can be trusted, so they become our clients.” nine0003

Maxim Avdeev

Head of design studio MAX

Think over the content of the channel. The main thing is that the content is useful to the target audience, then users will go to the channel and watch new posts. Let's continue with the marketing agency example.

❌ no	✅ Yes
The Agency publishes posts about its services and prices for them ↓ The audience is unlikely to go to the channel to read the next post about the agency’s services. nine0003	The agency publishes instructions on how to launch advertising on the Internet, shares life hacks and shows cases ↓ Entrepreneurs subscribe to the channel to learn how to properly set up advertising. Over time, subscribers see the agency’s expertise, begin to trust it and order services

❌ no

✅ Yes

The Agency publishes posts about its services and prices for them

↓

The audience is unlikely to go to the channel to read the next post about the agency’s services. nine0003

The agency publishes instructions on how to launch advertising on the Internet, shares life hacks and shows cases

↓

Entrepreneurs subscribe to the channel to learn how to properly set up advertising. Over time, subscribers see the agency’s expertise, begin to trust it and order services

nine0148

photo - for example, product photos;

videos - for example, short videos about production;

surveys - public and anonymous. Surveys help identify audience needs and gather opinions about a company.

To collect feedback from the audience in the Telegram channel, you can connect the ability to comment and rate posts using emoji - reactions. This way you can understand what kind of posts your audience likes and what questions your potential and current customers are interested in. nine0003

An example of a survey and a post in the Business Secrets telegram channel

Determine who is responsible for creating content. In content marketing, it is important to publish content regularly. If you publish posts once a month, it will not work: people need regularity. Therefore, from the very beginning, you need to decide who will create and publish content: for example, select an individual person or be ready to independently engage in filling and developing the channel.

Determine the budget for content creation and distribution. Before launching content marketing on Telegram, it is important to calculate how much it will cost. Here you need to take into account the costs of creating content and the money that will have to be spent on promotion.

You can agree with the author on a fixed salary per month or on piecework payment for each post. The cost of advertising depends on the specific niche. We recommend investing approximately the same amount on advertising as you plan to spend on content creation. For example, if the author's fee is 50,000 ₽ per month, plan right away that at first about the same amount will be spent on advertising. It depends on the budget how quickly you can develop the channel and get loyal customers. nine0003

A marketing agency spends 100,000 rubles per month on content creation and advertising. In the first three months, 10,000 people subscribed to the channel. If the agency invests twice as much in the development of the channel, the audience will grow faster and, most likely, the number of clients will increase.

At the same time, content marketing does not guarantee that the number of customers will definitely increase and the business will earn more. For example, if a marketing agency has good content marketing, but an average quality of services, it is unlikely that it will be possible to increase the number of clients and earnings. nine0003

Create channel. Here is a step-by-step plan on how to create a telegram channel:

1. Open the application, go to the section with messages and click on the icon in the upper right corner. Then select Create Channel.

2. Add a channel name and a short description, and then select the type of channel - public or private, set the link to the channel in Latin letters and click "Next". Ready! Now you have a channel and you can start publishing your first posts in it. nine0003

A public channel can be found through a search and subscribed, a private channel cannot be found through a search, and you can subscribe to it only by invitation link. To promote your business on the Internet, we recommend creating a public channel.

Promote the channel. A link to the channel can be placed on all business communication materials — in traditional advertising, mailing lists, on the website, in social networks, targeted advertising. The channel URL can also be placed on documents, such as deeds, invoices, or contracts. nine0003

How to prepare for the launch of advertising

And of course, you can actively promote your channel in Telegram - place advertising posts in other channels or come up with interesting integrations with media or other companies that also run channels in the messenger. At the same time, it is important to choose channels and groups with a suitable target audience.

It makes no sense to advertise the services of a marketing agency in a news channel. To do this, it is better to choose channels that also write about marketing or content. nine0003

Another example is that you help people get promoted on marketplaces. You can advertise your services in groups where sellers communicate.

When the audience sees your expertise, customers will start to appear from the channel. This can take several months, and all the time you need to regularly work on channel content and attracting an audience. Compared to standard content marketing, a corporate blog in Telegram is cheaper because you don’t need to create a website and hire separate employees for technical support. nine0003

How to create a website for business

Main

Telegram has three main communication options: personal correspondence, channels and groups.
Telegram helps to communicate with colleagues and clients, automate business processes and promote business.
A private group is suitable for communication with colleagues, an open group is suitable for communication with clients.
To automate some business processes, you can launch chat bots in Telegram - these are virtual chats that respond to user requests and automatically provide the necessary information.
Learn more