How to start a beauty instagram

Create a Killer Beauty Instagram Account With These Five Tips! : Jean Madeline Aveda Institute

Do you want to use social media to show off the beauty skills you’re building? Beauty blogs, tutorials, and reviewers have exploded over the last few years, with hundreds of Instagram and Youtube accounts springing up every day. All of this growth doesn’t mean that you wouldn’t have the chance of being seen, however. With the right plan you can create an account people and potential future clients will follow.

With the right theme, content, and a whole lot of passion - anything is possible!

Are you ready to get started and make your mark on the beauty industry? Here are our five tips to create, optimize and manage a Instagram account that will help you build your future book of business.

1. Create Your Brand

Pick a Profile Name- Just like picking your email in sixth grade, picking the profile name is a big step in the journey. Because you are creating a brand, try and keep the same handle across all your social media accounts. Pick something that is easy to spell and remember so people you meet can find you easily. Your handle should make it obvious that you’re beauty focused and able to help with your skills. This is a common formula, but also effective: skill + name. So you end up with something like NailsByKim or SkinByVanessa. Example: @HairandMakeupbySteph

Decide What Story You Want to Tell- Are you going to obsess over makeup? Do you want to create tutorials? Do you want your clients to be the star of your account? The best accounts have a story to tell. If your focus is makeup, your posts should feature things like looks you’re creating and product reviews for your favorite makeup brands. Or, maybe your whole account will be video based and will either be tutorials or show you in action while you’re doing work. If you’re going to focus on clients, talk about what service they chose, why they did it, what they loved about it and the results. Predictability is not a bad thing. It lets people know that if they like the story you’re telling, they’re going to get more of it!

Find a Visual Theme- Instagram is a visual platform. Using a color palette, similar framing, or even the same filter in all your posts can help give your page a cohesive look that will help people identify your account quickly. When they see a post by you, they’ll know it’s you without looking at the name just based off the color, style and feel.

2. Be Consistent

Consistency is more than just sticking to your brand as far as what you post, it is also important to how often you post. Posting at least once every other day is important to not only keep you relevant, but to keep your content in your followers feeds.

Create a calendar with a posting schedule and even an idea list to keep you going. Not only will this help to keep your content going, but will even give you a chance to schedule your posts and create videos and images ahead of time. It’s too hard to think of good content to post on the spot and doing this often leads to a messy and random looking account.

3. Don’t Forget About Other Features

Flex your creative muscles and play around with other features Instagram has available. Instagram stories, live, and highlights are great avenues to reach more potential fans and are more interactive. Use the poll or question stickers to give people an extra kick and keep people engaged.

4. Use The Right Hashtags

Hashtags are the organic way to extend your reach on Instagram. Research which hashtags that are common in your chosen industry- for example, #behindthechair for cosmetologists. Mix industry hashtags with local hashtags so you reach an audience that’s close to you and could realistically book a service with you. Create your own custom hashtag to use on posts so you start building another mini feed of your work. Invite clients to use this hashtag on the photos they post after their appointment.

Pro Tip! You can’t use links on Instagram, so including them in captions or comments can be a big ol’ waste of time. Include one link on your profile and refer followers there if you have a special or promo going on.

5. Don’t Forget to Engage

This one is more than just creating content that prompts your followers to engage. This is you engaging with your followers. At its base, Instagram is a social network. Make sure you don’t forgot the social part.

Promptly respond to messages, answer questions and engage with followers who leave comments. Devote a few minutes each day to go through your notifications and let your followers get to know you. It’s the personal touch that makes all the difference.

Want Your Beauty Vlog on YouTube to Go Viral?

If you're planning on starting a YouTube channel you'll want to check out this blog full of tips for your beauty channel and videos to reach your audience!

Are you ready to get going on the 'Gram?

In addition to these steps you are going to want to make sure you have the knowledge and skills that people expect of a professional. Invest in the cosmetology, esthetics, and makeup classes that can get you there!

Check out the programs at Jean Madeline Aveda Institute and get ready to make social waves. Contact us for more information today!

4 Tips on How to Create a Beauty Instagram Account That Will Thrive

Showcase ALL Your Beauty Skills: Create Your Brand

A beauty instagram account is for those who embark on showcasing their talent of makeup, hair, nails, skin care and/or anything beauty related! The more knowledge you have the better you will be able to obtain your dream job. However, having a specialty is important too. For example, aspiring makeup artists should focus their content on makeup artistry. That way when those who hear your name will think of makeup! Multimedia Makeup Academy helps those who want to specialize in makeup artistry become proficient in anything makeup!

You must start branding yourself with what you are best at. Once you become a well-known name what’s the first thing you want clients to call you for? Maybe it’s hair styling or makeup! Showcase your specialties while making it a point to include in your bio you are the whole package and have education in all things beauty. If you need to add some education to your background, take classes or courses relevant to your specialty and add it to your bio for clients to see.

Be Active & Consistent

Respond to everyone on your beauty instagram account. This is a great opportunity to gain a following. Encourage your followers to look forward to your next big reveal. Be sure to post a couple times a week, choose similar days and times when you post so viewers will know when to look for you. Be sure to research the best time slots to post as it differs for certain audiences depending upon your demographic of viewers.

This consistency will drive more likes and interest, be sure to promote sharing as well, and always tag your models. Any mentions are good mentions. You want to be sure to get your name and work around social media to get more traffic to your page that will convert to likes and follows.

Get Mentions from Those in The Industry

Depending on where you received your beauty industry training, some makeup schools provide connections that will kick start your career and drive opportunities to your door. Getting involved with a makeup school with great connections is huge. One that shares those connections and helps promote your skills to them is even bigger. Multimedia Makeup Academy makes it a point to do this with the students seeking opportunities.

This allows you to get more mentions/interactions with some of the bigger names in the industry. Resulting in sharing/mentioning your name on social channels like Instagram. Be sure to follow all of the artists you look up too, or those with a huge following. Watch their tactics and learn from their success.

Be Interactive with Your Audience

Have fun! Don’t be shy to interact with your followers. It will make them feel like no matter how busy you are, you still make time to answer all their questions. This will build the reputation you want. Good communication with potential clients/followers will only benefit you and your success. Overcome any shyness and get ready to interact.

Multimedia Makeup Academy teaches all of this to you, as it is included in your education here. Make sure wherever you choose to take your beauty education they have everything you need, Multimedia Makeup Academy goes above and beyond for its students to assist in their success.

How to create and maintain an Instagram account for a beauty master - Marketing on vc.ru

Hello! My name is Ekaterina, I have been setting up targeted advertising for the service sector for 1.5 years.

76,982 views

In this article I will tell you how to properly design and maintain an Instagram profile so that there are both clients and likes.

Profile design is a basic element that many beauty professionals neglect. Just because of this, then there are no subscriptions, likes and "something clients from Instagram do not go."

A typical scenario of a client: he opens Instagram, looks for a master, pays attention to the account, photos of works, looks through stories and scrolls through the "actual" menu with a description of services and prices. Based on this, he draws conclusions and writes in direct (or does not write). Therefore, it is important for masters to correctly maintain their account.

If you work as a private master and finding clients is relevant for you, read this article and put it into practice by studying your page from the client's point of view.

Let's go: )

Registration of an account

Account name

Everything is simple here. Beauty salons call the account the name of the salon itself. But the master - by his own name or surname. Why your name? Because we are building a personal brand. You can add a niche or its abbreviation to your full name.

For example, @permanent_olga or @salon_lili.

Avatar

If you are a private beauty artist, it would be better to use your personal close-up photo. This puts you at ease and tells your followers that you are human too, and as you know, people buy from people.

For a beauty salon - a corporate logo, this is how we form the memory of your name among the audience.

Name

The "Name" field is indexed in Instagram search and in Google/Yandex search, so it's better to write here the key queries that customers are searching for.

For better visibility, you can use CAPITAL letters in your search.

Examples: Eyelash extensions in Samara or PERMANENT MAKE-UP|MOSCOW.

Profile header

The most understandable description of who you are, what you do and why you should be contacted.

mini-presentation of the service, highlighting important features and key benefits for the client
information is divided into lines, one thought - one line
it is not necessary to write a contact number (a business account calls to insert an active “Call” button, a person will click on it and will be able to call immediately)
if there is a promotion, you can/should specify it here
make sure that the header text is not hidden behind the "more" button

Current menu

For easy navigation, we add information on the main categories:

prices
reviews
shares
work
answers to frequently asked questions, etc.

CAPITAL letters can also be used for visual emphasis.

We use icons in the same style as covers (you can order from a designer or make your own on Pinterest).

An example of a correctly designed Instagram profile:

Profile @azovaevgeniya

Posting

Expert posts

Here you can find information about the procedure, how it is done, stages of work, advice, who should do it and why, who is suitable or not, contraindications, how to care, how to keep the result longer, and so on.

Example:

The master answers the question about allergies during eyelash extensions (@kristi_ig)

Works before and after

Not all professionals need this. If you are engaged in permanent makeup, make-up, keratin hair straightening, then BEFORE photos are acceptable.

NO! If you are a neil master or specialize in depilation, NEVER post a BEFORE photo. Hairy body parts and scruffy nails evoke a completely natural feeling of disgust from your photo. The eye is not attracted to a beautiful photo AFTER and you want to scroll through such a post faster.

Example:

Demonstration of the result before and after (@tarubarovanatasha)

Reviews

Reviews are easier to collect in a separate section of the "actual" menu, so that they are always in front of the eyes of subscribers.

Stories @master_botoks and @zolotova_keratin

Close-ups

Videos and photos of lips, eyebrows and so on.

These are usually selling posts: we describe the service, recommendations, the process itself, set the price (or invite you to find out the price in PM).

Close-up video of permanent lip makeup (@permanent_volkova)

You can also dilute posts with humor, arrange answers to questions, make a post debunking myths, film the process of providing a service, tell a special case from practice.

Important points

1. Photos must be of high quality! It is very important. If you have a photo of an eyebrow or eyelashes or lips, texture is important here. No blurs. Watch out for focus and lighting.

Tip: Place the lamp directly in front of the client. If there is not enough light, turn on an additional source. Shoot multiple times and from different angles so you have more options to sample.

2. Make sure that your posts do not turn into nails, nails, nails or lips, lips, lips....

You are a good artist and your work is really cool, but why subscribe to you?

In the beauty industry, you can post a lot of useful information, in addition to your direct activity. On the example of the same neil service: skin care for hands, cuticles, nails, a review of cosmetics, trends, selection of the shape of nails and a lot of information that any girl reads with interest.

Add a little personal without having to post a lot of personal photos. People come to people, show your face, tell a little about yourself, be open.

3. The work page should show you as a professional.

Treat your personal page on the social network as a work page, publishing thematic content on it, showing you as an expert in sugaring, manicure or eyelash extensions, and in the beauty industry in general.

If you are a supporter of the idea “my personal life is my personal life”, then get yourself a second page and have a good time there.

4. Remember - 1 post per day is enough, everything else is better to post in stories.

Subscribers will not be interested in looking at the photo of eyebrows / eyelashes / lips 3 times a day, they will begin to hide your posts or unsubscribe altogether.

In conclusion, I would like to say:

Remember that when a person chooses to whom to pay money from his wallet, he is very careful in choosing a performer. And a personal profile is a key criterion in choosing a master.

Content regularly, write with passion and take quality pictures!

Thank you for your attention, Ekaterina Otreshko, a specialist in targeted advertising for the service sector, was in touch.

5 Mistakes of a Beauty Master and 5 Solutions — STALEKS Blog

We continue to tell masters how to start a successful business in the beauty industry. In the previous article, we shared tips on how to attract clients to a novice manicurist.

One of the effective ways is to create and maintain pages in social networks. Indeed, in 2019, a beauty master does not have enough professional skills to successfully run a business. Without the basics of SMM and an understanding of how social networks work, expanding your customer base will be difficult.

According to statistics , the number of users in the social network Instagram is growing every year, commercial profiles are looking for a good strategy to promote services.

At the same time, many masters make the same mistakes in promoting their business account. STALEKS PRO analyzed them and is ready to share the results.

1. Profile disorder.

Before looking for clients, it's important to prepare your page, because Instagram is a visual network.

Account name should be concise and memorable. Main photo also matters. If you have a logo, let it be it. If you have not used the services of designers, remember the general rules:

Small details and inscriptions cannot be seen, it is better to refuse them.
Self-employed masters can personalize the page. Don't be afraid to show clients who will be their beauty assistant.

Your task is to create a stable association so that you are remembered, recommended, found in the search.

Profile header is a business card. Provide contact information (how to contact, where you are located, what services you offer). Control the number of emojis, use each character wisely.

Saved stories (stories) . The social network offers more and more opportunities to promote your business. How to use highlight stories? Create useful albums: list of services, prices, examples of work.

2. Lack of quality content.

Since every second Instagram blogger reveals the “secrets” of selling content, we will only recall the main rules.

Pictures only in daylight. And do not be afraid to experiment in programs, select filters, adjust brightness, contrast, and so on. For processing, use VSCO, Snapseed, Nebo, Lightroom and other applications.
Videos , which show the process, enliven the page, increase audience loyalty.
Decide what you will tell your subscribers about. To do this, it is better to draw up a monthly content plan , plan several headings, pre-register posts, choose the time and frequency of publication. For example, you can talk about new products, give beauty tips, introduce clients to the masters of a beauty salon, tell their stories. The optimal number of posts is 1-2 per day.
In stories you can share announcements of posts and events, organize polls, polls, communicate with subscribers.

3. Ignoring free promotion.

Advertising can be free or paid. What is effective, how to set it up, what is targeting?

For free promotion use:

Hashtags . It's better to come up with your own, by which it will be easy for users to find you. Choose medium and low frequency hashtags (1000 - 50,000 uses). It is difficult for a new profile to compete with already promoted profiles that post high-frequency queries. How to choose hashtags? For this, there are Yandex.WordStat and Google Keyword Planner services.
Geolocation , to guide customers.
You can also ask friends and clients to tag your profile on photos.

Create a bonus system. Each mention of a hashtag or profile mark is points, after a certain amount they turn into a discount on the next service.

4. Complete chaos in the targeting settings.

Competent paid promotion quickly pays off. We are talking about targeted advertising and cooperation with bloggers, opinion leaders.

Targeting is targeting potential customers. There are settings for geodata, gender, age, interests. The more precisely you set up your ad, the more people will respond to it. To launch a promo post, you need a Facebook profile to get access to the advertising account.

Advertising without further analytics is a waste of money. To find out its effectiveness, use services such as: BeLiked, FlyStat, YellowGram. Don't forget to view the statistics in the app itself.