How to sell clothing on instagram

Proven Ways to Sell Clothes on Instagram and Make Money

If you’re in the business of selling clothes, then you should know that having a strong presence on Instagram is crucial. Instagram has a huge audience with a focus on visual content, which helps to promote products like clothes.

Simply having an Instagram account for your clothing business is not enough. You need to make sure that you’re using the right strategies to sell your clothes on Instagram.

To give you a head start, let’s go over some ways to sell clothes on Instagram. By following these tips, you’ll be able to reach a wider audience, boost your sales, and take your business to a new level. Let’s get started!

How to sell online

Tips from e-commerce experts for small business owners and aspiring entrepreneurs.

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Why Sell On Instagram?

It’s safe to say that selling online, especially on Instagram, is great for any kind of business, no matter what type. Let’s break down why.

Instagram Has a Huge Audience

Instagram is a fast-growing social media network with incredible advertising potential. Billions of people will hang out on the platform for hours, watching stories, reels, IGTV, live broadcasts, and scrolling feeds.

There are more than two billion active users on Instagram, and as one of the most popular social networking platforms globally, it has become a key platform in the ecommerce world.

Users Look for Brands on Instagram

In the quest to discover new products, more than 200 million Instagram users visit at least one Business Profile every day. The platform’s format helps users find what they want quickly.

For example, Instagram Reels are great for product discovery, as there are more than 200 million Instagram accounts recommended to users based on their interests and activity. Instagram’s algorithm can help you reach your target audience on the platform.

In other words, your choice to sell on Instagram will inevitably draw people to your business.

You Can Sell Right on the Platform

Instagram Shopping allows businesses to set up a dedicated Shop tab in their profile and tag products in postable content. That means your potential customers can buy a product right from your profile—without even leaving the app!

Users can click on a product tag to learn more about the product and buy it right away

Shopping on Instagram is very popular among consumers—44% of people surveyed use Instagram weekly to shop using features like shopping tags in posts.

All you have to do to sell on Instagram is convert your profile into a business account. That way, you have access to countless advertising tools and analytics that can help you succeed with your endeavor.

The best way to sell products is to connect your online store to Instagram. This requires having an ecommerce platform. If you sell online with Ecwid by Lightspeed, you can do that in no time.

How to Sell Clothes On Instagram

It is pretty easy and relatively simple to set up your shop online. To sell clothes on Instagram, follow these steps:

1. Decide What Clothes You Want to Sell

First, you need to decide what kind of clothing store you want to set up. You can simply sell new clothes online, either clothing you make or dropship. You can also create a place for others to purge stuff that they do not wear anymore and then sell used clothes. See, that’s the best part of owning your own store: you get to decide what you want to do!

If you decide to sell second-hand or vintage clothes, a key thing to note is that the clothes should be in good condition—aka no stains, noticeable flaws, or holes.

2. Set Up your Instagram Account

To start selling on Instagram, make sure your Instagram business profile has these three key features:

Profile photo: You should choose a logo or photo that is on-brand. This is what people will use to identify your clothing company.

Eye-catching bio: Include a well-crafted and eye-catching bio in your Instagram Business profile. Make sure it is clear and gives a simple, concise description of your clothing business. In other words, let people know what you have to offer through your bio.

Learn more: How to Write a Great Instagram Bio for Your Business Profile

Link to your online shop: You should also add a clickable link to your store in the URL section of your bio. This shows up in your profile and helps drive traffic to your online store from stories and individual posts. Your unique URL also affords you the chance to track how many visits you have on your website.

This bio has it all: contacts, link to the site, and a CTA to encourage users to shop

3. Take High-Quality Pictures

When it comes to selling clothes on Instagram, high-quality images are a must. Your photos should be well-lit, brightly colored, and clear. Avoid using filters that make your photos look overdone or washed out. Instead, focus on highlighting the natural colors of your clothing.

In addition, be sure to style your clothing in a way that is visually appealing and showcases the garments in the best light possible.

In the item description, include the measurements of each item and provide any other important details. Though having concise and informative descriptions are good, engaging visuals are essential, so you should focus a lot of energy on pictures.

4. Use Hashtags Strategically

Hashtags are a great way to reach a wider audience on Instagram. When using hashtags, be sure to use them strategically in order to maximize their impact. First, do some research to find out which hashtags are most popular within your niche. Start putting those hashtags in your posts, using a mix of both popular and niche-specific hashtags in order to reach both a wide and targeted audience.

When it comes to clothes, specify the dominant characteristics of each clothing piece. Indicate whether they are from a thrift store, vintage, classic, or popular brand. You should especially be specific if you’re selling gear. Hashtag the posts based on the new customers and audiences you want to attract.

Learn more: How Instagram Hashtags Can Make or Break Your Sale

6. Use Instagram Product Tags

Product tags are a proven way to use Instagram optimally. With product tags, you can use the platform like an ecommerce site. Potential buyers can click on each item in all kinds of posts. And then when a tag pops up, it shows the price and how to purchase the item. This makes buying your products seamless while cutting down on tiring DMs about costs and details.

Tip: use product tags in stories when posting pictures of your customers

Learn more: How to Sell on Instagram in 2022: Complete Beginners Guide

7. Post Engaging Content

In addition to using high-quality images and strategic hashtags, it’s also important to post engaging content if you want to sell clothes on Instagram. Your posts should tell a story and highlight the unique features of your clothing line.

Make sure to post content that is interesting and relevant to your target audience. The goal is to create content that will resonate with potential customers, making them want to learn more about your brand and buy your products.

Ensure to utilize the different types of content available to you, including reels, stories, and lives. You can make all the content you create shoppable, increasing the odds that customers will buy your clothes from a video or image.

You can tag products in your reels too

8. Use Calls-to-Action

If you want people to take action after seeing your posts (i.e., buy your clothes), then you need to include calls to action in your captions. For example, you could include a link to your website or online store in every post. Or, you can include a specific call-to-action in your posts, like Shop Now or Visit Our Website. By including CTAs in your posts, you’ll be more likely to drive traffic to your site and close sales.

9. Offer Discounts and Promotions

Offering discounts and promotions is a great way to increase sales on Instagram. People love getting deals on clothing, so take advantage of that by offering deals from time to time. For example, you could offer free shipping for orders over $100, or give away a free item with every purchase.

Whatever the discount or promotion you decide to offer, just be sure to promote it heavily across all of your Instagram content so that people know about it.

Final Thoughts

Selling clothes on Instagram can earn you enormous revenue. If you are already using social media to make sales, you probably already know this fact. But if you haven’t taken advantage of social platforms yet, you are missing out on the plethora of benefits embedded in selling on Instagram.

While there is no promised amount of money you can make selling clothes on Instagram, doing so will only help your business thrive. With some effort and your newfound knowledge on how to sell clothes on Instagram, you can make a significant sum. Just make sure you have quality merchandise, give reasonable prices, and promote your store appropriately.

Using a rock-solid and reliable ecommerce platform like Ecwid by Lightspeed will give you an even greater chance for success. More so, Shoppable Instagram posts from the platform’s ecommerce side helps you meet your customers’ needs, all while connecting with news, your favorite brands, and friends. Using all the tools at your disposal will help you have a profitable and sustainable business.

What are you waiting for? Get started selling clothes on Instagram from your Ecwid store today!

Do you want to learn more about selling clothes online?

Create Clothing Store: How to Make a Website to Sell Clothes
The Best Websites to Sell Clothes Online
Proven Ways to Sell Clothes on Instagram and Make Money
How To Sell Used Clothes Online
How To Sell New Clothes Online
How to Sell Clothes on Facebook

How to Sell Your Clothes on Instagram & Make Money | Blogger Closet Sale Tips

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Hey there! This post contains affiliate links. Using my links means I earn a commission, which helps me create more rad content. More on affiliates here.

Today on the blog, I’m sharing my top tips and my system for how to sell your clothes on Instagram – and make money!!

Before. we get started – !’m Brianne – a plus size fashion blogger and designer. As a blogger, I have a LOT of clothes. (Like, closets full of clothing!), buying and being gifted lots of clothing pieces to review, moel, etc. I’ve recently been trying various plus size subscription services to cut down on the amount of fashion I buy, but i still have a LOT of clothes.

I’ve tried various ways to sell my plus size clothes online (shops like Poshmark, consignment, etc), and I’ve made the most revenue using a closet sale on Instagram – but not the most profit ]money I was left with after expenses.]. I thought it would be fun to share tips on how to sell clothes on Instagram for other folks who are trying this for the first time!

[Heads up! This post was originally posted in February of 2020, and I have updated it in April 2022! Pleases note that I’m not making any guarantee of success selling your clothes on Instagram! Rather, i’m sharing my experience! If there are tips in this post I’ve missed or info you’d like to share, please feel free to drop me a line!]

Guide | How to Sell Your Clothes on Instagram

There are various websites out there that you can sell clothes on, and the highest ROI I have found is to sell clothes via a second Instagram account.

Buuut, selling your clothes on Instagram is also WAYYY more work than resale websites – and a few mistakes can cost you a lot of money.

I did this in 2018, and I made about $1,000 selling pretty new and not-worn plus size clothes. Then, I did this again in 2020 and made close to $1,000.

Disclaimer: There are legal and tax considerations that come with selling your clothes online, and this post doesn’t go into that! I’m neither a legal nor financial advisor. SOOOOO I recommend doing your research and consulting with your legal and financial experts! The info in this post is NOT legal or financial advice. The info is this post is shared for entertainment and to help give you an idea of how much work is involved here.

A HUGE CAVEAT & NOTE

SOOOOOO, I originally wrote this post for fashion bloggers, influencers and those with a good size social media following. Since then, a lot of folks have found this post useful [who aren’t influencers or folks with a lot of followers on social media]. I’ve gone back and addd this section, so we’re all on the same page!

BUUUT a key thing to note here is that I already have eyeballs. In 2020, I think I had over 15,000 Instagram followers. This meant I had people I could market my closet sale to.

If you don’t have an engaged audience, or you’re not already pretty active on Instagram – it can be hard to sell clothes there. It’s the online equivalent of opening up a shop that no one knows exists and isn’t in a good location – you may not make any money!–

Ok, now that we’ve talked about that, let’s move on!

Here’s where we’re going in this post:

Pros and Cons of Selling Your Clothes on Instagram
Calendaring for Selling Your Clothes on Instagram
Tips for Running an Instagram Closet Sale
BEWARE: SHIPPING

Pros of Selling Clothes on Instagram

There are a few things to consider, but here are my top reasons why selling your clothes on Instagram could be better than other platforms:

No need to sign up for a new platform! You can direct your followers to the secondary IG account when the sale opens, and then put it on private when you’re done selling.
You develop a more personal relationship with your followers! You’re sending them to an account YOU RUN
They can ask questions, and you’ll get notifications when you’re on IG anyways!
You don’t lose $$$ to extra fees that websites charge

here’s an example listing from my Instagram Closet Sale:

Red Velvet Top | Hell Bunny | New with Tags | 4X |$14
.
Comment with your PayPal email address to be invoiced. Comment “next” with your PayPal email to be next in line. You must pay within 24 hours of invoicing to receive item, otherwise will go to next person.
.
*SHIPPING*
Shipping in the USA (up to 5 items) is $8. International shipping will be calculated at checkout. Free shipping for orders over $120.
.
ALL SALES FINAL. Clothing comes from smoke-free home with 1 dog

Cons of Selling Clothes on Instagram

An Instagram Closet Sale is WAYYYYY more work than selling your clothes on Poshmark or through a resale shop. There’s a lot more backend work when you DIY it.

Here’s a list of extra work:

SHIPPING costs! I’ll share more on this in a minute, but I have really screwed myself over with shipping!
You have to send and track invoices, making sure people have paid
You have to make shipping labels, they’re not automatically generated like on Poshmark
You have to monitor unpaid invoices and re-list items

SCHEDULE – Planning Your Instagram Closet Sale

Ok, so now that we’ve talked about the pros and cons of selling your clothes on Instagram, I wanted to share my calendar or order of operations for planning your Instagram closet sale.

For me, I found it was easiest to have my Instagram Closet Sale open for a set amount of time [ex: 1 week]. Having a “store” open for too long means people don’t feel an urgency to buy, and it ends up being a regular stressor. Having fixed start and end dates makes things easier, in my opinion.

Steps to Plan a instagram Closet Sale

Gather all the clothes you want to sell over a few weeks
Launder/wash all of them at the same time! Keep this laundry separate from your other laundry!! I literally took the laundered sale items and put them in my home office, to avoid confusion.
Inspect clothing for tears and stains. If you wouldn’t buy it at a thrift store, don’t sell it!
Photograph clothes all at once! [I put a thumbtack into the wall and hung a hanger off of it, putting clothes on and off the hanger.]
Upload photos and descriptions (you can do pricing research on a website like Poshmark, if you like, seeing what other folks sold it for.)
Launch sale on a Sunday, and post teasers throughout the process on your main account to get your readers excited!
I invoiced via PayPal to track everything. Some folks use Venmo or another payment processor

If you’re going to be shipping boxes, I recommend getting a tape gun – makes things way easier! These are also great for shipping other stuff, as well as moving homes!

Link here

7+ Tips for Selling Clothes on an Instagram Closet Sale

That said, there are ways to streamline the process. Here are some things I’ve learned:

Create a separate Instagram account – not your regular IG account – to sell clothes. Some bloggers don’t do this, choosing to just sell clothes via their IG Story. Then, the week before your sale, you promote the new IG Sale account via your IG Story, [maybe a Reel?], etc, on your main account.
Use the same caption organization for all pieces selling. Share size, brand, wear/tear and how shipping works. Instruct people to claim an item with a PayPal email address! [Scroll up for an example of my captions – I’m sure I’m missing something tho!]
Set shipping at $30 USD for up to 3 items. This is a priority flat rate box. Stipulate that you’ll charge more $$$ for shipping outside of the USA.
It is SUPER helpful to stipulate that you’ll invoice separately for shipping. I have lost SO MUCH money, because I tried to offer like $10 for shipping. Don’t do that. Shipping like 5-6 pieces costs around $40, minimum.
Instruct people to comment “next!” if they want to be next in in case the original buyer doesn’t come through. Instruct people to leave their PayPal email addresses in the comments.
Stipulate that people have 24 hours to pay an invoice before it goes to the next person.
Educate your buyers as to when all items will ship. I recommend setting the closet sale to be a specific # of days, and then you ship everything at once.
Use photos of you wearing the clothes, ideally! If not, take photos of the item hanging up, and take detail shots. If you have past photos in the clothes, use those!

Setting Up Your Instagram Closet Sale Account

When it comes to holding a closet sale on Instagram, I recommend making a second account that references your main account [see Tip #1, above]. It makes it easier to post images of clothing, and if you plan on having closet sales in the future – you have an account to do so!

You can make an IG account specifically for your closet sale, and add “ClosetSale” to your regular username. I sent out the link to my closet sale to my email list first, as I want subscribers to be my . VIPs!

From there I shared on personal channels, and then I blasted the link across social media.

CAUTION: Calculating Shipping for an Instagram Closet Sale

I’ve talked about this above, but my top mistake/lesson was miscalculating shipping. I was worried if I charged too much for shipping then no one would buy my clothes on Instagram.

What happened?

I lost a lot of money shipping big boxes of clothes. Like, there some shipments I basically *lost* money on – the shipping cost was pretty equal to the cost of goods sold, meaning I didn’t make money.

FML, right?!

I would recommend only offering a flat rate for shipping for 1-2 pieces, and then quote shipping based on weight.

This can confuse people, as many people are used to not paying a shipping fee [they’re used to Amazon Prime], or not having to pay shipping if they spend over $50 or $100.

Here’s the thing though – companies who offer free shipping have made it part of their business model, absorbing that cost elsewhere. But you and I are people – not companies – and shipping can get expensive FAST.

Shipping can get expensive FAST

Also, this is where it may make more sense to use Poshmark or Mercari – because they calculate shipping and make it super straight forward.

Final Thoughts – Is an Instagram Closet Sale Worth the TIME?

Okay, so I wish I had tracked how much time it took me to do a lot of the backend and setup stuff for my Instagram Closet Sale.

Because it took a LOT of time an brainwork – time and brainwork that probably could’ve been used elsewhere and resulted in me making more money. [I’m a business and career coach, have other businesses, etc.]

Since 2020, I haven’t done an IG closet sale. I’ve found the time isn’t worth it for me, because if I look at the money I made I’m not making my hourly rate that I make in my business.

Now, some bloggers and influencers do closet sales as a way to connect wit their fans, which I love! But I just don’t need to do them often enough for it to be a point of connection. I’ve also been working on not buying clothes [subscription memberships for the win]

SO, TLDR – here are a few things to think on:

Would I be better off donating my clothes and making money by reducing my tax bill? [Talk to your accountant for this one!]
Would I be better off joining up with other people with a similar style and doing a joint closet sale?
Would I be better off consigning my clothes to a resale shop in my area?

Test for the Future – Selling Clothing on Facebook Marketplace?

Ok, so I’m currently furnishing my first apartment [writing loads of blog posts on it, list of those HERE], and something I’ve wondered about is using Facebook Marketplace to advertise a local closet sale – like a yard sale.

Specifically, I imagine this might be a strategy that does well for me, if I promoted a plus size closet sale on FB Marketplace – because there are so few plus size stores people can shop IRL.

I haven’t tested this though! I wonder if doing this would be easier than Instagram. One wouldn’t need to take photos of each item individually, I think. Taking photo of 5-7 items in a shot would work? IDK. This idea needs some fleshing out. It appeal to me, because you can put on FB Marketplace that it’s pickup only [no shipping fees to pay!!] – and you could make the sale 1-day?

There are safety considerations of course [sharing your address on the internet can be risky], so I’d endeavor to do it somewhere I don’t live. Which raises logistic issues!

Questions?

I think I’ve shared just about everything, but if you still have questions lmk in the comments below! <3

Keep in Touch for More Plus Size Reviews!

If you want to stay up-to-date on my reviews, I recommend joining me on your favorite social media platform (Facebook, Instagram or Twitter).

More of an email kind of person? Subscribe here!

FOP business: trading on Instagram

01 April 2022 Be suitable for: Acceptance

Basic words, if you know how to get it, like winning Instagram for getting purchases from your offline or online store, you sell them through direct. nine0005

Selling clothes, cosmetics, brands and other products on Instagram is a popular business.

Often, such merchants work without registration, sometimes deduct income as a special physical person on a special bank card. Such activity is illegal.

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90,000 practical recommendations. Features of working with hashtags

Hello, my readers!

Today I will briefly tell you how to sell on Instagram using your account. Until recently, Instagram was the most popular platform for posting beautiful photos. Now it is actively used to promote their business, services and goods.

How to sell on Instagram (Instagram)

I want to warn you right away: do not use your personal account, it is advisable to create a separate one. nine0005

How to start selling on Instagram?

Many users who decide to take advantage of the opportunities of this social network have a question - how to sell goods through Instagram, what needs to be done.

The answer is really simple - any category of goods, the placement of which does not violate the rules, can be sold. Starting from children's clothing, lamps, furniture, ending with cakes, various services.

Once you have set up your account, uploaded about 20 photos with descriptions, you can start. To do this, you can use one of the automated services or start doing everything manually. nine0005

REGISTER WITH BOSSLIKE SERVICE

Here it is important not to forget that the most important thing is high-quality photos and videos. This is what will grab the attention of your readers.

It is important to make a channel that is attractive and informative: instead of one photo, you can publish collages with an interesting inscription, create short video reviews with comments.

Try to study the accounts of your competitors in the chosen niche. See how they attract attention, how they are designed, what they post and when, how they work with their subscribers. nine0005

Sales post on Instagram

The second thing you should pay attention to is the sales post on Instagram, which is different from the usual description.

A short description that presents your product well should have triggers that attract attention, benefits and benefits that your buyer will receive.

In addition, the text should be natural and easy to read. To achieve the desired effect, you can study articles about selling texts, read blogs. nine0005

It is best to trust professionals and involve a copywriter in writing such texts . For a qualitative description, you need to study your target audience, their problems and desires.

Briefly describe how your product or service can solve all problems. Writing posts in different styles will help grab attention. For example, storytelling is an interesting story about a product or service, told for ordinary people.

It is important to remember that selling posts should alternate with regular ones. Be sure to respond to comments, analyze each post and track the activity of your followers. nine0005

Correct, change the presentation of the material, hold various contests and quizzes. This will help keep your readers' attention.

TRY 3 DAYS FOR FREE

I hope that the information on how and what you can sell on Instagram was useful to you. Write in the comments if you have an account and how you use it.

Sincerely, Alexander Gavrin.

Especially for those who want to successfully do business on this service, we will tell you how to sell on Instagram; step-by-step instructions will allow you to figure out how to choose a successful niche for yourself, determine the target audience and create a high-quality business platform for the realization of your talents. nine0005

Step-by-step instructions: what and to whom can I sell on Instagram?

Surely you are interested in the question - what can you sell on Instagram, how to choose a really popular product or service that will provide you with buyers and will bring a good income?

The first thing to think about is who your target audience is. , i.e. - which group of people mainly uses this service - after all, it is to them that you intend to somehow sell goods, clothes or something else on Instagram. According to statistics, Instagram is most often used by girls and young women, so you should choose the right product for sale. nine0005

Of course, you can just find out the best selling products on Instagram and try to trade them - to this list usually includes accessories for mobile phones, cosmetics and perfumes, clothes, women's bags and backpacks, tools and products for nail extension, as well as various fitness paraphernalia: light and healthy snacks, compact sports equipment - rubber bands, mini-trainers and more.

Perhaps not everyone knows that you can sell not only any products, but also offer your services - of course, for money. For example, you can suggest:

- Manicure and pedicure
- Tailoring of original clothes
- Stylist services
- Nail or eyelash extensions
- Photography services
- Massage
- Baking and decorating cakes
- Making healthy snacks, such as Urbech pasta.

The main thing is to find your niche - see what other users are selling or offering in your city, think about what exactly is missing and what you can do - and start selling! nine0005

Follow people who might be interested in your products, invite them to visit your page - but, of course, do not do this intrusively. You can also use paid advertising - there are many promotion services that will help you set it up and tell you how to increase sales on Instagram through an advertising campaign.

You can find step-by-step instructions on how to launch ads on Instagram on our website.

Step three - be active . nine0046

The key to successful trading is activity and customer orientation. Log in to your account more often, always respond to comments, be polite and patient with customers - and you will see the result very soon!

Now you know how to effectively sell your products or services on Instagram with the help of our step-by-step instructions, how to properly develop your account as a business platform for sales and what you need to do to always be in demand among customers. We wish you good luck in all your endeavors! nine0005

Read the link about what a content plan is and why it is needed.

Additional Articles

If you are somehow selling clothes on the Internet and want to increase the number of potential customers, but you do not have an Instagram page yet, then register it as soon as possible. Today, this social network is the most visited. In addition, recently Instagram has become one of the most promising business platforms.

Why people sell things through Instagram

First, let's look at the statistics:

In addition, it is worth considering the fact that Instagram is, first of all, a mobile application that allows you to get acquainted with the news feed of your subscriptions from any modern gadget. That is, users of such a social network can literally be aware of the latest updates on the go. And the visualization of the content itself allows you to sell the product "without further ado."

What makes Instagram special as a platform for selling clothes

Recently, Instagram offers its users not only to maintain their personal account, but also to register a business profile in order to earn absolutely free:
Download and install the Instagram application from the App Store, Google Play or Microsoft Store for your smartphone, tablet, PC , or just open the official website through your computer's browser.
Go through a simple registration procedure - enter your e-mail or mobile phone, username (must be unique, can be edited later), create a strong password and confirm registration by clicking on the link from the specified e-mail or entering the code from SMS. nine0059 To create a business account, you need to go to the settings section and switch to the company profile, for which the application will require you to link your Facebook page and log in there.
When you return to Instagram, you will need to provide at least one of the ways to contact you - the physical address of the company, phone or e-mail.
You can now select a category for your business profile - it could be a personal blog, a clothing brand, any kind of service, or a local business.
The point of switching to an Instagram business account is that, by enabling this feature, you will be able to monitor the statistics of views of your posts and the profile itself. Also in the statistics section, you can offer promotions for your products and services, which will attract more potential customers. And the archive section will allow you to schedule posts to publish regularly, which is quite handy for attracting new subscribers. nine0005

Who are clothes sellers on Instagram

Let’s take a closer look at whether you personally need an Instagram account, using the example of real stories of the founders of successful profiles: of original shoes, bags and accessories, says that initially the page of their company was intended only to familiarize subscribers with the new products of the brand. To date, the brand still does not pay for advertising on social networks, but sales on Instagram continue to grow every year. nine0005

The page of online stores of Ukrainian brands “Vsi svoi” was launched 2 years ago, and today it already has more than 65 thousand subscribers who come to this profile on their own. Here are the brightest sellers in the country, with whom potential buyers can contact directly to purchase the item they like.

And there are many such examples, and you can become one of them. The huge advantage of this social network is that each user finds the necessary content for himself or his fans. Thus, it does not matter whether you sell items ordered from foreign websites, sew original clothes, shoes and bags, or create “handmade” accessories - this platform will allow you to create a convenient and detailed catalog of goods, regardless of whether you sell them also on third-party sites (OLX), marketplaces (Shafa), on the official website or in a physical store. nine0005

What is the secret of successful sales on Instagram

Today, one of the "top" topics is the promotion of an account on Instagram and its methods. On the Internet, you can find a lot of information from SMM (Social Media Marketing) professionals or from ordinary network users who have achieved success. It is important to remember that the methods that helped someone cannot 100% guarantee success personally, and the promotion of a particular type of product or service in social networks will have its own characteristics. nine0059 That is why there are several effective tips for selling things on Instagram:
Your account homepage . Whether it is your own brand or a store selling fashionable clothes from popular manufacturers, it is important that when going to your profile, the user sees the maximum information he really needs (the account must always be open). To do this, you must create a unique and memorable login (can be changed in the settings). The title photo should be bright and characteristic of your specialization, that is, speak for itself, before the user goes to your page. Brief information should contain clearly structured text with the category of your product or service, possible options for contacting the seller, methods of payment and delivery of goods. In addition, you can specify the physical address of the store where you can try on the item and a link to your own website or a page with reviews about the work, for example, from Shafa. nine0059 Photo . Instagram is a so-called worldwide photo album, so the seller needs to put maximum effort into the quality of product photos. It is important that your photos "sell" things for themselves, that is, they are bright, interesting, presented in an original way. Of course, the best photos of clothes that attract attention will be photos on the model. In this case, you can invite a friend or ask your boyfriend and arrange a photo session of things. If for some reason this option is not for you, the best solution would be a high-quality photo of the thing on the mannequin or the original “flat lay” (the secrets of which we already wrote about earlier in our blog). It is also important to minimize or completely eliminate the use of photo filters so that the clothes look realistic and the buyer does not feel cheated. nine0005

Description . Remember that Instagram offers a limited number of characters to describe your product card, so try to present as much useful information as possible in short abstracts. Under the photo of the presented item, you must indicate only what your client may be interested in, namely, availability, size, colors available for ordering, measurements of the item and its composition. In addition, you can add a couple of thematic sentences to the photo from yourself (perhaps with humor) to make it interesting for subscribers to follow your updates. You can also add information about the delivery of goods or ask customers a question about what products they would like to purchase from you on the page. nine0059 Price . Forget about the phrase "answered in Direct"! For some reason, most novice Instagram sellers do not indicate the price of their product under the photo, which is absolutely wrong. Remember that by specifying the cost of the item, you will save time for yourself and the client. Thus, you do not have to constantly respond to each subscriber in Direct or comments, and this will allow customers to quickly navigate your business account and make a purchase decision. The cost of goods can be determined based on the prices of your competitors. nine0059 Hashtags . An important part of this particular social network, since it is these keywords with the “#” sign that allow users to quickly find the necessary images. These phrases should be written in addition to the main description of the product. Words after this symbol can be specified in English, Russian and Ukrainian, without spaces (even in phrases). It is important to indicate only the most relevant (popular) keywords - this can be the brand name of your item, its brief description, its quality and color, the city and country where the item can be purchased. Also, for business accounts, Instagram offers to create your own unique hashtag, when you go to which users will be able to find only your things and thus move directly to their catalog. nine0005

How to attract buyers on Instagram

The fastest, most effective and easiest way to promote your profile on Instagram is to attract professional SMM specialists. However, not everyone has access to this kind of service. If this social network is a “dark forest” for you, then it will not be superfluous to take specialized courses or, at least, read articles by bloggers on this topic.

If you are familiar with this resource at least at the level of the average user, then these tips will come in handy:

Peak-hour publications. Do your publications not in a chaotic manner, but according to a planned schedule. If you add 10 positions in a few minutes, you will most likely be unsubscribed. A similar situation will occur if you do not publish anything for a long time. That is why add news and photos of clothes exactly at the time when Instagram visitors are most active - at lunchtime and in the evening. If you don’t have the opportunity to post daily, then post photos of things at least every couple of days. If there are no updates in your store, you can add an attractive photo with a survey of your subscribers or a promotion for them. nine0046
Increase the number of potential customers. Subscribe to the buyers of your competitors, comment and like their photos, and, no matter how absurd it may sound, add sellers like you to your subscription. The fact is that Instagram has a separate section for publications that may interest you. These images do not come to you by chance, but as a result of what your subscribers have noted. Therefore, by increasing their number and your activity, you will be able to get "in the field of view" to your potential customers who have not yet subscribed to you. nine0046
Ask for advertising. The most popular and effective way of advertising on Instagram today is a photo of a famous blogger wearing your brand's clothes. But even if you don’t have the opportunity to pay for advertising services from popular network bloggers, you can ask your clients or friends to post a photo in clothes bought from you and tag you in the photo, as well as write a short review about working with you. Such live advertising will attract potential buyers to your page.
Real reviews. Fraudsters have been and will always be everywhere, but how can a simple buyer protect himself from them, and how can you prove your honesty? On the main page of your Instagram account, you can provide a link to your reviews from the Shaf marketplace. So your customers can be convinced of your decency, and you are more likely to sell the item. You can also post a screenshot of your customer reviews from personal correspondence as a separate post in your profile. Most importantly, do not forget to remove the client's personal data from the screenshot. nine0046
Introduce customers to the product. If you're making clothes or selling handmade accessories, post photos or make short videos of your creations. Thus, your account will be more “alive” and will gain individuality, which will make you want to subscribe to it.
Communicate with buyers. Never leave user comments unanswered and provide the necessary information as early as possible. Unanswered questions under the photo will tell other users that you are inattentive to your customers. Also, watch out for spam and obscene posts - delete them immediately, and add accounts of this kind to the black list. Try to always politely answer questions about your product and ask questions in return, to create a lively dialogue under the posts. nine0046

Don't forget that Instagram is all about showing people your personality, so the more creative your profile is, the better. By the way, according to the latest data, on Instagram, users are finding more and more new products and services that they continue to use constantly. Therefore, if you decide to stand out from the crowd and take your sales to a new level, then it's time to create your unique business account on this social network. nine0005

And I'm sure that the proportion of your customers (potential and actual) in this social network is no less than this number.

If your company doesn't have an account there yet, then rather look for an intelligent SMM manager or try to catch up with what you already have. Because the prospects for this application are huge: user activity in it is higher than on Twitter, Pinterest and even Facebook (15 times according to 2014 data).

Here are 8 golden rules for brand promotion on Instagram. They are very easy to use for the benefit of your company. nine0005

How to build an audience on Instagram

1. You can't use any filters. According to statistics, the most comments and likes are received by photos with the MayFair filter - warm and cozy. In second place are photos without filters.

Let me remind you that likes are useful not only because they help to understand what users like more. They are needed so that your pictures are displayed in the news of those who have not yet subscribed to the brand page.

2. Post photos during peak hours. nine0005

There is a magical IconoSquare service - it helps to determine at what time users were most active on your photos. Make use of this time in the future.

True, it only works when your Instagram page is several months old.

3. Attract competitors' subscribers.

Another magical service is Just Unfollow. It tracks your competitors by name or hashtags used. By finding competitors, you get access to their subscribers - people who are most likely interested in your product / service. nine0005

It's up to you to tag them in the comments under your photos, like their pictures. In general, in every possible way to attract their attention to your page.

Don't forget to rate the competitor's gallery as well, and then make it even better.

4. Work with popular Instagram bloggers.

Look for people who post photos in your style. For example, if you sell clothes, then find fashion Instagrammers who post instyle photos. Bribe the most "fat" ones: let them post a picture where the hero is wearing clothes of your brand, let them mark you in the photo. If the picture is successful, then you can count on an influx of subscribers. nine0005

You can find "fatties" by searching for hashtags that describe your product.

5. Remember that subscribers come for beautiful photos, not text. Therefore, it is not necessary to publish ads in the form of pictures. Anything you want to say, write in the comments below the photo. And the picture should be pristine and beautiful.

How to turn your audience into customers

6. Create a deficit. The salesman's hackneyed trick also works on Instagram: we post a photo of a product or service at rush hour, write that there is very little left of either these things, or time until the end of some promotion. We wait. nine0005

Fox & Fawn, a popular clothing store, publishes several photos of dresses from their current stock every day. And their managers say that 30% of brand sales are due to Instagram.

7. Publish new products immediately, this second. Many people like to skim the cream and be the first.

8. Post photos "in the context of life." No clothes on hangers. We need dresses for girls who ride bicycles, drink coffee, meet friends. It is necessary to show the practicality and beauty of things in everyday life. nine0005

Today we are going to find out. The best tips and tricks about this process are presented to our attention. In general, online sales, and even properly organized ones, are the key to your success. So, sometimes it’s worth either trying on your own, or resorting to some tricks. All this we have to find out. on a social network? What is the best way to do this?

Preparation

There are many options. It's no secret that everything that is up for sale can be promoted through social networks. So, this is not the most difficult question. But the organization of the process causes some difficulties for some. Careful preparation is needed, it will save you from troubles and unexpected moments. nine0005

If you are thinking about how to sell on Instagram, you should start by registering an account on a social network. Without this process, it will not be possible to bring the idea to life. Just remember - you are creating a work profile. No personal photos, no personal information. Now account - Registration in "Instagram" is free. A few clicks, a couple of minutes of filling out a profile - and you're done.

You will also need an electronic wallet. Preferably on universal services such as "WebMoney". Paypal will do. With it, you can receive money from users. nine0005

Next, when the sales channel is ready, and there is also an electronic wallet, it would be nice to get yourself a debit bank card. It will help you cash out. "Plastic" is tied to an electronic wallet, then the money received is transferred to a bank account. And that's it, you can use them.

In some cases, it is recommended to officially register your activities. If you are thinking about how to sell on Instagram, and even plan to do it regularly, make good profits and, in fact, do business online, you need to register as an individual entrepreneur. At the same time, it is not necessary to open a separate bank account; a card for individuals is also suitable. Current offer for those who make good money. With small and unstable profits, registration of an individual entrepreneur is usually not needed. nine0005

Photo

Now a little about what will help you sell this or that product. What is better to choose, we will discuss later. Of course, Instagram accounts are something like a collection of images. Minimum information, maximum images. And this will help you secure a successful business.

Take high-quality photos of the goods being sold, then post them in a specially created profile. Original and numerous images that allow you to view products in all details and angles - that's what will inspire confidence. nine0005

If you can't take good pictures yourself, invite a photographer. Usually, for the image of a particular product, they don’t ask so much. But remember - if you want to understand how to sell clothes and other things on Instagram with particular success, photos cannot be neglected.

Promotion

The next step that will help solve our today's question is to ensure the popularity of your profile. This process is also called profile promotion. By the way, there are not so many options for solving the problem. You can either advertise your own profile, created specifically for sales, or seek help from special organizations. nine0005

Users typically combine the two. The first does not require investments, but it does not differ in special speed and reliability. The second provides you with a quick promotion, but requires some investment. Saving on promotion is not worth it. After all, the more users know about your sales portal on Instagram, the more likely it is that you will be able to profit from your activities.

Communication

The next moment, which plays an important role in the question, on Instagram or any other product, is communication. Any conscientious seller must communicate with their customers and customers. nine0005

We are not talking about friendly conversations. But you must clearly understand that all questions that users will ask you will have to be answered as soon as possible. The faster you act, the better. So, take care of maintaining communication with buyers.

It's not always easy to do it yourself. For a particularly heavy workload, hire a consultant manager who will monitor your sales profile and also communicate with potential customers. But don't forget to communicate on your own. All this will help you in running an online business. nine0005

Forums and topics

How to sell this or that product on Instagram? A variety of thematic forums and groups on social networks will come to the rescue. When your profile is ready - filled with photos and descriptions, promoted and waiting for customers - you can visit different places of communication. And there to leave ads with a link to your sales account.

Pay attention - thematic forums and publics on the Internet are successful. Just attract new customers, offer them your product if it seems that this is exactly what they need. Self-promotion on thematic sites does not hurt anyone. Perhaps it will only draw the attention of users to your profile. Then you coordinate the order, the money is transferred to you, you are the goods. And everyone is happy. There is nothing difficult or special about it. nine0005

Product visibility

Some wonder how to sell an Instagram page or any other custom product. In addition to all these techniques, it is worth ensuring the visibility of what exactly you are putting up for sale. Now the use of so-called hashtags is gaining popularity on the network. They help you quickly find what you need.

This is exactly what you can use. Associate several hashtags (3-4 is enough, but more often used) with your posts and products. Then you can wait for the results. At a minimum, this technique will ensure the visibility of what is offered. And this is already a step towards success. So, you should not neglect hashtags on Instagram. They can serve as a good "search engine" for a particular product on a social network. Especially considering that users quite actively use this component. nine0005

Ideas

In principle, we figured out how to sell this or that product through Instagram. But what exactly is sold in this way? What ideas are most often interested in the public?

Second, cosmetics and household chemicals. Most often distributed by real sales managers.