How to create facebook group from a page

How to Create a Facebook Group (and Build an Engaged Community)

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds.

This update provides new ways for brands to boost engagement and could go some way to countering the decline in organic reach Facebook Page owners have been experiencing for the past few years.

More than 1 billion people around the world use Groups. And more than 100 million people see Groups as the most important part of their experience on Facebook.

Facebook Groups are the place to connect with other like-minded people and are becoming increasingly important for businesses on Facebook aiming to cultivate a community.

So how do you create a Facebook Group? And more importantly, how do you build an engaged community in your Facebook Group?

Let’s get started!

What you’ll learn in this guide

Here’s a brief look at what will be covered in this Facebook Group’s guide. Feel free to click on a section heading to jump to the respective section.

— Facebook Groups vs Facebook Pages
— How to create a Facebook Group that is “on brand”, attractive, and easily discovered
— How to build an engaged community in your Facebook Group

💡

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Facebook Groups vs Facebook Pages

A common question on this topic is: “Should I have a Facebook Group or Facebook Page?”

And it’s a tough one because Facebook Groups and Facebook Pages are increasingly becoming more similar.

For example, an advantage that Facebook Pages used to have is the Page Insights, which allows social media managers to understand how their Page and posts are performing. Now, Facebook Groups include built-in analytics, too — Group Insights.

Here’s a quick overview of the positive features for each:

Facebook Page

Built-in analytics (Page Insights).
Call-to-action button (e.g. Sign Up, Book Now, Learn More) on your Facebook Page.
Boost your Facebook Page and Page posts with Facebook ads.
Like and comment as your Facebook Page.
Add apps and services to your Facebook Page, so that your fans can easily order a product, make a booking, get a quote and more.

Facebook Group

Built-in analytics (Group Insights) now.
Set your Facebook group as private (Closed or Secret).
Post documents, create polls, and even buy and sell in your Facebook group.
Group chat with your group members.
Members recieve notifications about new posts to the Group.

Now that you can link your Facebook groups to your Facebook Page, maybe the answer to the question above is actually both.

In this post, we’ll focus on creating and managing a Facebook Group. If you wish to read up on Facebook Pages, you might like our guide on how to create and manage a Facebook Page for your business.

How to create a Facebook Group

Creating a Facebook Group is very straightforward. Let’s run through the important steps here:

1. Choose your Facebook Group name and privacy setting

To start, click on “Group” under the “CREATE” section at the bottom of the left sidebar on Facebook.

You can also find the same option under the drop-down menu in the upper-right corner of any Facebook page:

Next, fill out the basic info in the pop-up:

Choose a name for your Facebook Group (You can change this later.)
Enter the names of friends you want to add or email addresses of the people you want to invite to your Facebook Group (You have to add or invite at least one person.)
Select the privacy setting of your Facebook Group (Public, Closed, or Secret)

Here’s a quick overview of the differences between the three privacy options:

For example, a public or closed Facebook Group could be suitable for a community of your customers while a secret Facebook Group could be great for exclusive groups such as VIP customers or beta testers.

If your Group is public it’s also worth noting that anyone can see the posts and comments in your Facebook Group without having to join. If you want to protect the privacy of your members, a closed or secret Facebook Group will be more appropriate.

Once you’ve decided on the privacy options, hit “Create”.

You’ll be prompted to select an icon for your Facebook Group. If you don’t have a preference, Facebook will default to the generic Group icon (

Now, you’ve set up your Facebook Group ?

But there are still a few more things we could do to make your Group more attractive to join, and easier to discover…

2. Fill out your Facebook Group’s info

Head over to your Group settings, by clicking on the three-dots button below your cover photo and then choose “Edit Group Settings”.

A best practice is to work your way down the list of and fill each out accordingly. Here are the key things to do:

1. Add a cover photo. The ideal cover photo size is 820px wide by 462px tall.

On the desktop, Facebook will crop the cover photo a little from the top and bottom. On mobile, your Facebook Group name and details will overlay your cover photo. You can see an example and grab a template here.

2. Select a group type to help people understand what the group is about.

Here are the group types available:

Buy and Sell (This group type has additional features.)
Close Friends
Club
Events and Plans
Family
Neighbors
Parents
Project
School or Class
Study Group
Support
Team
Travel
Custom

3. Write a description to tell people what the group is about in more details. You have up to 3,000 characters for your group description. (And yes, you can use emojis. ?)

It is common for group admins to use this space to share information that they want the entire group, especially new members, to know such as the dos and don’ts of the group.

Here’s an example from CMX Hub Facebook Group:

4. Add (up to five) tags to help people find your group. For example, when I search “social media” on Facebook, Facebook groups with the “social media” tag will show up.

Once you start typing, Facebook will offer some suggestions such as this:

5. Add your location if you are a local Group. It makes it easier for people who are looking for Facebook Groups in your area to find your Facebook Group.

You can add multiple locations if your group is present in a few places:

6. Customize your URL. Using an easy-to-remember URL makes it easier to share your Facebook group with others during meetups and conferences. You have up to 50 characters but I would try to keep it short.

3. Add or invite friends and promote your Facebook Group

Yay! Your Facebook Group is now ready to share, the next step is to invite more people to the group. ?

Add or invite people using the ‘Add Members’ field on the right of your Facebook Group.

To add a friend, enter their name in the field. Your friend will join the Facebook group automatically without having to accept any invitation.

To invite a friend or customer, enter their email address. If you want to add a personalized note on the invite, click on the tiny blue icon on the right.

Here’s an example invite note:

If you are certain your invitees would love to be part of your Facebook group, you can go ahead and add them. Otherwise, I would recommend inviting them and letting them decide if they want to join.

Tip: Share (or Buffer) your new Facebook group to your personal social media accounts and your Facebook Page, so that your close friends and customers know about your new community.

There’s a “Share” button just below your cover photo for you to share your Facebook Group to different parts of Facebook (e.g. timeline, Messenger, and Page.)

You could use the Buffer extension (or your preferred social media scheduler) to share Facebook Group across your relevant social media accounts.

4. Link it to your Facebook Page

One great way to grow your Facebook Group is to link it to your existing Facebook Page.

Here are the advantages of linking your Facebook Group to your Facebook Page:

It’s easier for your Facebook Page fans and visitors to find (and join) your Facebook Group.
You can post, Like, and comment as your Page in your Facebook Group.
Your community can have a separate space to interact and build relationships with one another.

This is how it looks on HBO’s Facebook Page:

To link your Facebook Group to your Facebook Page, click on “Groups” on the left sidebar of your Facebook Page.

If you don’t see the “Groups” tab on your Page, go to “Settings” > “Edit Page” and add the “Groups” tab to your Page.

When you click on “Groups”, you’ll be prompted to link a group to your Page. Hit “Get Started”.

(If you have not created your Facebook Group, you can click “Create Linked Group” to start a brand new Group. )

A pop-up will appear for you to select the groups you want to link. Hit “Link” and then “Link Group”.

And you’re set!

Woohoo! Your Facebook Group is all set up and successfully linked to your Page. Now let’s look at how to build an engaged community.

Having an engaged community can help strengthen your community members’ relationship with your brand. This brand equity can then influence their decisions on purchasing from you.

Besides branding, a community can contribute to many areas of your business such as customer support, acquisition, and product innovation, according to CMX Hub’s research.

Here are some tips you can use to build an engaged community in your Facebook group:

1. Engage with your members regularly

Initially, when the community is small, there might not be many posts from your community members. It can be helpful to seed some relevant, helpful conversations on a consistent basis; perhaps two to three times a week.

For example, David Spinks, Founder of CMX, welcomes and invites new members to introduce themselves every Monday. He also regularly initiates discussions on topics in the community-building space.

(CMX Hub Facebook Group is a great group to join if you are hoping to get help on community building. Facebook Group Admins Facebook Group is another great one.)

A thoughtful way to go about this is to plan your posts in advance; perhaps with a calendar (you can grab a template here). For example, you could welcome your new members every Monday, initiate a discussion on every Wednesday, and invite members to share their achievements on Friday.

Most importantly, I would recommend commenting on every post and answering every question in your Facebook group (at least initially). This helps to make sure your members feel heard and that they are getting value from the group.

This is a strategy that solopreneur, Daniel Di Piazza, used to grow his Rich30Something Facebook group to more than 17,000 members.

“I purposely create conversations all day on Facebook and I pretty much respond to everything. I do miss some for sure, but even if it’s something as small as an “awesome” or a ‘Like’ – That totally makes a huge difference,” he explained on our Science of Social Media podcast.

To free up more time to reply and engage with your community, you could schedule posts to your Group with Buffer or by using Facebook’s own scheduling feature.

2. Use analytics to inform your strategy

Once activities in your Facebook Group pick up, you might want to know how your community-building strategy is performing and how to improve it.

Here’s some great news for you: Facebook is rolling out Group Insights (Facebook Group analytics) to Groups with more than 250 members.

Group Insights can be accessed by clicking on “Group Insights” on the left sidebar.

Here, you can find out insights such as how your Facebook Group is growing, when your members are most engaged, and who your most engaged members are.

Here are the metrics and insights you can get from Group Insights:

Growth details

Total members and members growth
Membership requests

Engagement details

Posts, comments, and reactions stats
Active members stats
Popular days and times
Top posts

Member details

Top contributors
Age and gender breakdown
Top countries and cities

Use these metrics and insights to inform your community-building strategy. For example, you could post on days and times when engagement is high, track active membership growth, and thank top contributors.

3. Host regular events

Hosting events is a great way to get community members involved (and maybe even attract inactive members back to the community).

In-personal meetups help to reinforce the connections made online, making the relationships more meaningful.

Here are some online and offline events you could host:

AMAs (Ask-Me-Anything) with a community member or industry expert
Q&As with someone from your company
Talks and panel discussions
Mastermind sessions or community discussions
Casual get-to-know-each-other gatherings such as brunch, picnic, dinner, etc.

Once you have planned your event, create an event in your Facebook Group and invite members to attend.

To create an event, click on “Events” on the left sidebar and then “+ Create Event on the right”.

Fill out the basic information of your event to let your members know what the event is about and when it is happening. You can send an invitation to all your members (for groups smaller than 500 members) by selecting the option “Invite all members of (your group name)”.

After you have created the event, you can invite more friends by clicking on the “Invite” button.

If you would like to learn more about engaging your event attendees before, during, and after your events, here’s a guide on event marketing on social media by Eventbrite.

4. Form a group chat

(Update April 4, 2018: It seems that Facebook has removed this feature from Groups.)

Sometimes, you might want closer communications within your community. Posts in Facebook Groups are good for asynchronous discussions but less suitable for real-time, back-and-forth chats.

For example, you might want to discuss a particular post with the other admins and moderators. Or you want to let the group know you have reached your event’s meeting point.

You could form a group chat using Facebook Messenger for real-time, quick chats.

This is generally more appropriate when you have a small group (and intend to keep it small) than when you have hundreds to thousands of members. Alternatively, you could form a group chat just for the admins and moderators.

To create a group chat, click on the three-dots option below your cover photo, and then “Send Message”. Select the members for the group chat (or “Select All” to select every member) and click “Start Chat”.

5. Set guidelines and moderate discussions

Here are some of the things you can do to keep your Facebook Group conducive for your members:

Set up guidelines. You can either write them in your group description, create and pin a post, or create a Facebook document. You can include things such as the actions that are encouraged or should be avoided and the names of admins and moderators.

Edit your membership and posting settings. In your “Group Settings”, you can set permissions for new membership and posting. For example, you can set permissions such as if only an admin or a moderator can approve a new member and if all posts must be approved by an admin or moderator.

You can also learn more about new members by requiring them to fill up a short questionnaire before joining. You can ask up to three questions, and they’ll have up to 250 characters to answer each question.

Remove posts that violate the guidelines. You or your moderators can remove posts and comments on posts. I would recommend stating clearly in your guidelines the type of posts that are not allowed such as self-promotion and hateful posts.

You might want to consider removing and blocking repeat violators from your Facebook Group.

Share your Facebook Group with us!

And that’s it! Those are the things you can do to create a Facebook Group for your brand and build an engaged community.

We are excited for you to create your Facebook Group and would love for you to share in the comments section below a link to your Facebook Group and a brief description about your group.

—

Image credit: Unsplash, CMX Hub

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How to Create a Facebook Group: Quick Guide

Facebook Groups are hotter than ever!

In fact, Facebook has now made Groups a core component of the platform.

The latest Facebook design (2021) makes Groups one of 5 items in the main navigation, alongside these Home, Pages, Watch and Marketplace.

Here's what it looks like on desktop:

So Groups are obviously important in the eyes of Facebook.

Unfortunately, a lot of people don't know how to create a new Group.

That's why I'm writing this guide!

I'll show you how to get a new Group started... and also share tips on Group settings and key features.

This post won't discuss what to do with your Group once you create it: for example how to get more likes on Facebook posts in your Group -- and how to increase engagement with your community.

Rather, this post will be like our guide on How to Create a Facebook Business Page: a simple, easy-to-follow tutorial that anyone can follow!

But first, the big question:

What is a Facebook Group?

A Facebook Group is way for an exclusive group of people to communicate, share and keep in touch on Facebook.

People tend to create Groups around things topics like:

a brand or business (often a kind of "insider's club")
Books (for example, a book club)
Common experiences
Exclusive membership sites
Support groups

In fact, there is no "wrong" topic for a group! It all depends your goals for the community you create.

Once you decide why you want to start a Facebook Group, then it's time to create one and (if you're a business) to use your Facebook Group to market your business.

Luckily, creating a Facebook Group is the easy part! 😎

Keep reading to learn how to start your own Facebook Group.

How to Create a Facebook Group

There are two ways to create a Facebook Group.

You can create your Group with:

1. your Facebook personal profile (which has "friends")

-or-

2. your Facebook Page (which has "fans" or "likes")

Which of these options should you choose?

It depends on why you're creating the Group.

For example, if you're creating a Group to promote your business Page, then you should definitely create the Group with your Page.

But if you're not trying to promote your Page or do anything with the Group that is related to your Page, then you should create the Group with your personal profile.

Keep in mind: there are benefits to creating a Group with your Page.

For starters, your Facebook Group will appear on your Page (if you want it to) like Hubspot's "Marketer to Marketer" Group appears on the main Hubspot page here:

Also, when people visit your Facebook Group, it will show your Facebook Page as the creator, which can drive more people to your Page.

Here's how Hubspot's biz page appears on their "Marketer to Marketer" Group:

Ok great... but what if you don't have a Facebook page?

Not a problem!

You can always create a new Group with your personal profile. It's easy either way!

In facts, as you'll see below, the process of creating a Group is pretty much the same whether you create it with your Facebook Page or your personal profile.

The only difference where you start the process.

So with that in mind, here is how I'll structure this blog post:

Part 1: How to create a new Facebook Group

A. Using your personal profile

B. Using your Facebook page

Part 2: How to configure your Group settings

Part 3: How to use important Group features

Sound good?

Ok, let's do this!

Part 1: How to create a new Facebook Group

Part A below will show you how to start your new Group using your personal Facebook profile (remember: your profile has "friends").

Part B will show you how to start your new Group using your Facebook Page (remember: your Page has "fans" or "likes").

A. How to create a Facebook Group with your personal profile

Creating a Facebook Group with your profile is super easy.

It all starts with heading to the Facebook Groups page here:

Facebook Groups

Step 1: Click "Create New Group"

Once you're on the Facebook Groups page, go ahead and click "Create New Group" on the left:

Step 2: Add a Group Name

When you click "Create New Group", a popup will appear.

This popup contains a 4-part form that you need to complete to create your new Group.

The first field in the form asks you for the name of your new Group.

I will name my new Group the "Awesome People Group" (wanna join? 😎).

Keep in mind that you can name your Group whatever you want (and you can change it later at any time).

Try to make the group name memorable and searchable -- so people can find it.

Your Group name should be relevant to the topic of your Group.

Here are some tips for naming your new Group:

Use your name, brand name, product name, or other recognized name that is easily discoverable in search.
Use keywords that relate to the topic being discussed or the people you are trying to gather. For example, you could have a Facebook Group for Social Media Managers or a Facebook Group discussing Social Media Management.

Step 3: Choose your Privacy setting

Once you've chosen a Group name, the next step is to choose your privacy setting.

You have 2 options:

Public: anyone on Facebook can who's in the Group and what they post
Private: only Group members can see who's in the Group and their posts

Choosing the Group's privacy setting is probably the most important choice you'll make while creating your group.

This is because it locks you in and limits what you can change down the road.

According to Facebook, the official differences between Public Groups and Private Groups are as follows:

Group privacy settings can be modified later, but only under certain conditions.

Admins can only change the privacy setting for a group once every 28 days, although they have 24 hours to revert a change made to a Group's privacy settings.
Admins can change the privacy settings for Groups under 5,000 members from Public to Private or Private to Public.
Admins can only change the privacy settings for Groups with over 5,000 members from Public to Private, but not Private to Public.

These are Facebook's official rules. But it's always important to keep in mind the topic of your Group.

If it's a sensitive topic, and you change the privacy from Private to Public, you can expect to lose members quickly.

Try to be very careful about this, since being publicly outed as being part of a Group on a sensitive topic could be embarrassing for some members!

I've chosen "Public" as the privacy setting for my new "Awesome People Group".

Folks need to know who's awesome, right? 🤠

Step 4: Choose your Visibility setting

After choosing your privacy setting, the next step is to choose your visibility setting for your new Group.

This is also known as the "Hide Group" setting:

If you choose "Visible" then anyone on Facebook can find the Group.

If you choose "Hidden" then only members can find the Group. And they need to be invited to join by the Group admin.

As you can see, public Groups cannot be hidden. They have to be visible by default.

Only private Groups can be hidden.

Step 5: Select Friends to add to your new Group

The last step is to add your first Group members:

Facebook will suggest people from your own friends list, and also recommend more relevant friends as you start choosing.

You are required to add at least 1 friend to the group before you can create it. If you don't, you may get an error message.

You will automatically be added as a member of your new Group too (of course!).

Step 6: Click "Create"

Simplest step of all!

Just click the "Create" button. 👇🏼

BOOM! 🎉🎉🎉

You've just created a Facebook Group with your personal profile.

Now let's walk through the same process for creating a Group with your FB Page.

B. How to create a Facebook Group with your Facebook Page

Remember: Pages have "fans" or "Likes"... not "friends"!

So let's jump into how to create a new Group with your Facebook Page.

It's super simple. 😉

Start by going to your Page Settings:

Then follow the steps below.

Step 1: Turn on the "Groups" tab in your page settings

Once you're in your page settings, click on "Templates and Tabs".

Then turn your page's "Groups" tab on:

Click the toggle and turn it green to activate!

Step 2: Go to Groups tab and click "Create Group"

Once your Groups tab is activated, you can go back to the main view of your page.

You will notice that below your page's Profile photo and title, you will see your page tabs, including:

Home
Photos
Videos
More

Your "Groups" tab probably won't be visible. So you'll need to click "More" to see it.

Click "More" and then "Groups":

When the Groups tab opens, you will see the option to "Create Group".

Click that option!

Btw, if you've already created a Facebook Group for your business using your personal profile, then you should also see a "Link Your Group" option.

This option will allow you to link your Facebook Group to your Facebook Page.

But if you are creating your first Facebook Group, you can just click the "Create Group" button.

Step 3: Complete "Create Group" popup form

Clicking "Create Group" will activate a popup with the same form fields as the "Create New Group" popup above in Part 1 of this post.

These options include:

"Name your Group": give your new Group a name
"Add some people": add your new Groups first members (you can invite "Top fans")
"Select privacy": select your new Group's privacy setting
"Hide Group": select your new Group's visibility setting

If you want more info on these 4 individual fields, just scroll up to Part 1 above.

When you're finishing with the form, click "Create" and BOOM!... your new Group will be created and ready to configure!

Part 2: How to configure your Group settings

Now that your Facebook Group is up and running, you will need to do a few things to make sure you maintain a happy community.

Add Your Facebook Group Cover Photo

Facebook will now give you the option to add your creative graphic for your header or cover image.

This is completely up to you and should be aligned with your current brand or the theme of your group.

But if you've created many groups or have multiple groups in your favorites, you'll want to choose an image that differentiates each of them.

Keep in mind: the dimensions for this cover photo are different from those on your personal Timeline or business Page.

To keep your cover photo looking sharp, use the recommended Facebook Group cover photo size, which is 1640 x 856 pixels.

Complete "About" Section

The About section allows you to describe your group to potential members, assuming your group is visible to non-members.

Edit Group Settings

Next, you'll want to edit the group settings.

You do this by clicking on the "More" tab and then clicking "Edit Group Settings":

Once on the edit page, you'll have many options to change:

The first section covers the basics of your Facebook Group Settings. This is where you can:

Change your Facebook Group name
Change your Facebook Group type (General, Buy & Sell, Social Learning, Gaming, Jobs, and Work)
Update your Facebook Group description
Add a Location for local Facebook Groups
Add 5 keyword-related Tags to describe your Facebook Group
Add Apps to help with your Facebook Group
Link your Facebook Page(s) to your Facebook Group
Choose a main color for your Facebook Group
Add an external website link to your Facebook Group
Change your Facebook Group's Privacy Settings
Change your Facebook Group's Visibility Settings
Add Post Topics to categorize posts in your Discussion Tab

The next section of settings covers optional sections you can add to your Facebook Group.

Social Learning Units can serve to educate and onboard your new Facebook Group members.
Instant Games can help bring your community closer during their downtime.
Jobs allow you and members to share job listings.
Watch Parties allow group members to watch Facebook videos with others and discuss in real-time.

The final section covers most of the membership administration. You can use this section of settings to determine how new members join the group, set up Membership Request questions, and configure post-approval options.

Create Group Rules

On the More menu, above the Group Settings option, is a link to your Facebook Group's moderation options.

In this section, you will create your Facebook Group's Rules. This is a list of rules that you can show to potential members before they join your group.

You can even include a Membership Request question that quizzes them to see if they read the rules that they agreed to. That is a great way to select the best members of your community.

Your Group is Ready to Go!

You've now successfully created a Facebook Group! Congrats!

Now you can post updates inside the groups -- and so can members (if you've allowed it).

Part 3: How to use important Group features

How to Moderate Your Group

The same section where you added your Facebook Group's rules is also where you will review answers to membership questions, approve new members, approve posts, and handle other moderation tasks.

Facebook Group Notifications

As a Facebook Group admin or moderator you should probably turn the notifications on to receive all updates when anyone posts -- just in case someone spams the group & you want to respond quickly.

By default, this is set to Highlights, but you will want to change it to All for faster response time.

Messages/Chat

One of the great things about groups is you can initiate a group chat/message with either all members of a group or select members.

This is especially useful when you have an announcement to make or need to quickly collaborate on an item/issue.

Facebook Group Events

A feature probably not used often enough in Groups is Events. Inside the group, you can create events that only members can see & RSVP for.

Just click on the "Events" tab to the left and then "Create Event" & the lightbox below will load to create your event.

Facebook Group Files

Inside groups, you can share files of any kind as well as create documents that group members can add to & collaborate on.

Think of this as your own little workspace within Facebook -- or perhaps a replacement for apps Dropbox or Google Docs for your community.

Facebook Group Insights

Groups admins can view Group Insights to see analytics about the growth of their group's membership and engagement.

This is also where you'll find your top contributors, top posts, and much more.

Final Thoughts on How to Create a Facebook Group

Now that you've read this post, hopefully, you can now successfully create a Facebook Group on your own.

On a future post, I'll debate whether you should have a Facebook Profile, Page or a Group for your business.

Please let me know if you have any questions in the comments below.

How and why to create a Facebook group*

To start the promotion on a good note.

Olga Mokshina
editor, commercial writer

If you need a loyal community to sell goods or services, develop a group on FacebookThe product belongs to an organization recognized as extremist in the Russian Federation. We will tell you how it differs from a business page, how to create and configure it. nine0003

How a group differs from a business page

How to set up and design a business page on Facebook The product belongs to an organization recognized as extremist in the Russian Federation. — recommendations of Amplifer

Business page — business card of the company on FacebookThe product belongs to an organization recognized as extremist in the Russian Federation. It allows you to publish posts on behalf of the brand, launch targeted advertising, sell goods or services, correspond with customers. nine0003

A group is a community where people with similar interests communicate, for example, cat lovers or residents of the same neighborhood. For business, a group is useful if the demand for a product or service is not situational.

You create a community of interest, publish useful posts and unobtrusively talk about the company. Over time, group members gain confidence in you and become buyers.

Connect Facebook* to Amplifer to post in a group and on a business page from one window and see reactions to each post

How to create and set up a Facebook group

The product belongs to an organization recognized as extremist in the Russian Federation.

Log in to your account on a computer or mobile application, click the "Create" button. In the menu that appears, select the "Group" section.
Enter a name for the group, add the first members, and set privacy. In FacebookProduct belongs to an organization recognized as extremist on the territory of the Russian Federation. nine0014 The group can be public, private or secret. Any user of Facebook can apply to join a public or closed group. The product belongs to an organization recognized as extremist in the Russian Federation. Entry to a secret group is by invitation only.
The group has been created, now click the "More" button in the top bar and select "Edit group settings".
Basic settings that may be useful:
- Group type . A checkmark in the column "Social learning" adds the function of the modules. It is useful if you post educational materials.
- Description . Add a description to Facebook users The product belongs to an organization recognized as extremist in the Russian Federation. immediately understood what the group was about.
- Linked pages . Link the group to an existing business page or create a new one. nine0031
- Location . Useful if you are creating a local community, for example, for residents of a particular city. The group will be visible to Facebook users The product belongs to an organization recognized as extremist in the Russian Federation, who search by geolocation.
- Member approval . Choose who accepts applications to join: only administrators and moderators, or all members.
- Requests to join . List three questions that new members must answer when applying. Only administrators and moderators can see answers.
- Authorization to publish . Choose who posts to the group: admins only or all members.
Add a group cover by clicking the icon in the upper right corner. Upload your own illustration or choose from the suggested by FacebookThe product belongs to an organization recognized as extremist in the Russian Federation.. nine0002 How to behave on FacebookThe product belongs to an organization recognized as extremist in the territory of the Russian Federation. - Sergey Korol about etiquette in this social network
That's it, you have created and set up a group on FacebookThe product belongs to an organization recognized as extremist in the Russian Federation.. Publish posts, create discussions, invite participants. Facebook settings The product belongs to an organization recognized as extremist in the territory of the Russian Federation. nine0014 work so that you can add any user to the group without his consent. But this is impolite, so invite business page subscribers or use targeted advertising.

Connect Facebook* to Amplifer to form a loyal community around the brand and increase sales with the help of the group. Two weeks - free

Remember:

Business page - business card of the company on Facebook The product belongs to an organization recognized as extremist in the Russian Federation, and the group helps to create a loyal community around the brand. nine0031
Click the "Create" button and select the "Group" section from the menu that appears. Enter the name of the group, add members, set privacy.
The group has been created, now edit the settings, add a cover, publish the first posts and invite members.

* The activities of the Meta organization are recognized as extremist and banned on the territory of the Russian Federation

How to create a group on Facebook (Facebook) and promote it: step by step guide

One of the platforms where you can effectively promote your business is Facebook. Here you can create a community on behalf of a company, independent professional or other commercial project. Often, entrepreneurs and marketers, so to speak, on the shore of business promotion on Facebook choose between two main platforms: a group and a page. In this article, we will cover the topic of communities in detail. But if you are doing commercial promotion, then it is best to create a business page, as it has more useful features for promotion. nine0003

What is a Facebook community?
What is the difference between a group and a page?
Let's take a closer look at creating a facebook group.
Let's talk about community promotion.

What is a Facebook group?

A Facebook group is a community created to connect people with common interests. You can create groups for general discussions ( such broad topics as art, computer games, politics, etc. ) and a narrower circle of people ( family council, colleagues, university group, etc. )

Facebook: what is the difference between groups and pages?

There is a huge difference between these sites, and now you will see for yourself. For clarity, we have prepared a comparison table:

	Group	Page
Why?	For communication of users with common interests	Official brand representation / Information resource
Publication of photos and videos	Yes	Yes
Statistics on participants and their interaction with the site must be a group	min. 30 days, and the number of participants is from 250	Yes
Using applications, widgets, creating separate blocks	No	Yes
Launching targeted advertising	No	Yes
The ability to take the brand URL	Yes

However, the groups have a number of other advantages:

Massive messages (distributed information among people)
Access restriction. There are three types of privacy groups: public, private, and secret.

In the public community, all members and posts will be visible, and it will be available in the social network search. nine0003

A closed group will also be displayed in Facebook search, but only those users who are members of it will see its content and members.

The content of the secret community, as well as the community in the search results, can only be seen by its members.

Public

Private

Hidden

Group name visible0003

Step 1. First you need to come up with a name for the group and invite at least one member. You can add a comment to your invitation.

When you come up with a name, you can attach a "unique" label to the group on the subject of your choice:

Step 2. Choose privacy (public, private or hidden).

That's it, the creation of the Facebook group is over!

Step 3. Now you need to check the moderation of the group, go to the appropriate tab. nine0003

In the settings you can:

View administrator actions.
Customize publication topics.
Schedule publications.
Check membership requests.
Configure pending request notifications.
Create rules for participants. For example, Facebook suggests the following:
Set the condition to Questions for New Members. Those. if a member wants to send a request to join your group, they will also need to answer the set questions. nine0031
View group content reported by members.
View content flagged by Facebook for being in violation of community standards.
You can also choose the type of group (the most popular type is general, and you can already see which one you need depending on your goals)

And finally, don't forget to add a description of the group and a cover!

In general, the group provides a fairly large number of opportunities. So you can create a chat and communicate in it, add new documents and events. nine0003

Promoting a group on Facebook

As you already understood, there is no function to launch targeted ads from the community. But there are alternative options for how to promote a group on Facebook:

Mass invitation for friends to join the group. This works well if you have a large friend base. This can be done using the built-in functionality of the group itself.
You can post to a group asking them to invite friends of group members to join the community. With the same success, you can make such publications either in other groups of similar topics, or on your personal profile, or on a Page on the subject that you manage. The more channels you use, the more group subscribers you will immediately receive. nine0031
If your group has a Verified Page attached, you can import a .CSV file and thus invite a large number of people at once. Read more on how to do this here.
Add an invitation to a group in html format to a website or mailing list. If it is difficult to understand the code, in each mailing list you can simply give a link to the group with a request to join and describe why you need to join the group, what is its value?
Advertising in other communities or Facebook pages. This means paid placement of information about your group in various sources. nine0031
Advertising on external sources. For example, on a Youtube channel or in podcasts.

And to get effective promotion, contact the professionals! An example of promoting a group on Facebook from IAVR.

How to promote a Facebook group on your own?

If you still independently asked yourself how to promote a group on Facebook, then more detailed explanations will be useful to you:0006 . To stand out from the competition, you need to develop a unique and creative cover design. In order for group members to immediately understand what the group is about, it is important that the visual design is appropriate. For example, you can write information about your company on a banner, as well as use a logo. In addition, you can depict the main product that you are promoting. Choose a high-quality picture with high resolution.

Use keywords in your group name . In the Description, indicate the main information or type of activity. List your services / products, why you need to join your group. Post hashtags. These are the keywords that are related to the content of your posts. With their help, you can attract new users by increasing your reach. All this optimizes your site.

Content plays an important role in promoting a Facebook group. It should be useful, relevant and interesting. If your posts are of high quality, then other users will share them. Each repost will spread your content and attract new members. To promote a group through content, make a posting plan. Include headings and topics that cause the most active reaction from the audience, and plan to publish these posts regularly. nine0003

High-quality content will get more likes and comments (usually the activity in groups is always higher than on Pages). This will positively affect the ranking of your posts. The more activity a post collects, the higher its position in the news feed, as well as in Facebook search. You can also increase activity by posting posts at the right time when most of your followers are online. Another type of content that is very popular on Facebook is videos. Through the video, you can convey more information than in a few posts. Post short videos about a minute long. You can use captions as some users view videos without sound. nine0003

Chat with your groupmates. This will increase the activity of your group. Respond to all comments and suggest interesting topics for discussion. The cool thing is that each participant will have their own badge when posting or commenting.

Another effective method of increasing the loyalty and trust of subscribers by contacting them is organizing live broadcasts. You can answer questions in real time by arranging such meetings. nine0003

Change the page address to make it more logical and simple. The standard address looks ugly and hard to remember. This is necessary in order to use it in promotion. For example, a link to Facebook can be mentioned in business cards, as well as in other types of print or outdoor advertising. Or make a QR code out of this url for reading on mobile devices.

Use the method of mutual PR by exchanging reposts with other sites on Facebook where your target audience is. nine0003

For faster promotion it is necessary to use advertising. There are several advertising options. It is most effective to order targeting ads with the goal of Traffic to the group (as I wrote above, Engagement for publication will not work), with which you can set up an ad designed for your potential subscriber. Also, use other Facebook groups to advertise your services there. You can also advertise your Facebook group on other social networks.