How to see the total number of likes on instagram
How to See Likes on Instagram in 2022 (even hidden likes)
Instagram is famous for the heart button users can double-tap posts to show content some love. Until recently, like counts were public throughout the Instagram app, but changes are already happening.
Instagram has taken its community’s feedback on board1 and decided to become a place where people can comfortably express themselves without feeling pressured to generate high engagement.
The decision is part of the platform’s founders’ efforts to transform Instagram into a place where users can focus on the media they share – not the number of likes that might set them apart from more popular accounts.
Let’s take a closer look at how, exactly, these changes have been rolled out, how they are going to affect marketing on Instagram, and how to see likes on Instagram regardless of those changes (including hidden likes).
- What has changed?
- Why is Instagram hiding likes?
- How will businesses on Instagram be affected?
- The solution on how to see likes on Instagram in 2022
View Your Instagram Likes in 2022
Wondering how to see hidden likes on Instagram? Use NapoleonCat and check the number of likes under your posts and competitors’ accounts as well. Try it for free:
Try NapoleonCat free for 14 days. No credit card required.
What has changed?
You may be wondering – why can’t I see likes on Instagram?
The changes come down to the fact that Instagram will no longer publicly display the number of likes generated by posts if a user chooses to hide likes on his IG posts.
This means that the exact number of likes given to any individual photo or video will only be known to the user who posted it.
Prior to Instagram’s updates, this is how the platform’s users would see how many likes a post has generated:
The New YorkerThe post-rollout view is different: the information beneath posts with multiple engagements mentions that the image or video has been “Liked by username and others.”
Instagram hiding likes – source: Bon AppetitThe word ‘others’ is a link that, once tapped, redirects to a complete list of users who have liked the post.
It is, therefore, technically possible to manually count the number of likes of any given post – but, in the case of large posts with thousands (or millions!) of engagements, it would be a ridiculously tedious task.
The rollout started in Canada in April 2019. The update was later introduced in Ireland, Japan, Italy, Australia, New Zealand, and Brazil.
Why is Instagram hiding likes?
Instagram is currently one of the world’s largest social media platforms. Focused on visual content, Facebook’s sister app has proven to have an enormous impact on modern culture.
Over the last decade, Instagram has been instrumental in shaping fashion and beauty trends. It was the birthplace of original, sometimes odd phenomena (virtual celebrities, pet influencers, and even the Instagram face).
It brought fame and money to many – and sparked the dream to pursue fame and money online in many more.
Finally, the platform played a substantial role in the creation of high-quality and aesthetic standards for what people share online.
Every Instagram user knows the seemingly effortless yet stunningly stylish snippets of other people’s daily lives (#iwokeuplikethis), travels, meals, and so on.
Unfortunately, not everyone is able to tell that some – if not most – of them are meticulously staged and hardly representative of anyone’s real life. Thanks, Dan Bilzerian!
The fact that professional influencers coexist with ‘casual’ users on the platform and the lines between both groups are blurred was bound to cause some issues.
With all content ‘judged’ with one universal tool – likes – Instagram has, over time, become a popularity contest of sorts.
And since certain lifestyles, beauty standards, and activities consistently collected higher numbers of likes than others, large parts of Instagram’s user community eventually started feeling insecure and inadequate about their own content, and, in consequence, their lifestyles, resources, and overall wellbeing.
This brings us to the point.
The decision-makers at Instagram name their concern for the platform’s users’ mental health as the main reason to give users the possibility to hide likes. Adam Mosseri, Instagram’s CEO, tweeted:
Our interest in hiding likes really is just to depressurize Instagram for young people. It’ll likely effect how much some people engage on Instagram, probably liking a bit less and posting a bit more, but the main thing we’re trying to learn is how this effects how people feel.
So, to sum it up: Instagram is changing the way users view likes to bring back the joy of posting to those who were negatively affected by the competitive implications of publicly displayed engagement scores.
The platform’s management is hoping to see more users post regularly and publish what they truly want to share without worrying about how their content will be received and how it will rank against popular posts on Instagram.
How will businesses on Instagram be affected?
The way Instagram decided to look out for the mental health of its users is a much-needed act of social responsibility that will hopefully inspire other social media giants.
But over the last few years, the platform has become more than just an outlet for self-expression.
In 2019, over 25 million brands big and small were using Instagram as part of their social media marketing strategies. How will Instagram’s decision to hide likes affect their efforts?
1. Tracking competitors on Instagram will change
Likes are a social media marketing metric that has traditionally been used to measure the success of Instagram content.
Brands will still be able to apply this to their own posts – as we mentioned before, every Instagram account owner will have access to the exact number of likes their posts generate.
But success is relative. Without being able to check in on how activations similar to yours are going on competitors’ accounts, how will you know whether your campaign is actually going well?
See Instagram likes on competitors’ profiles
Wondering how to see hidden likes on Instagram? Easily access the number of Instagram likes for your competitors’ profiles with one simple tool.
Try it for free:
Try NapoleonCat free for 14 days. No credit card required.
2. Assessing Instagram influencers will become more difficult
Engagement is also an important metric that defines the success of Instagram influencers. Brands are willing to invest significant sums into influencer campaigns if they know that the person they work with has a loyal and interactive following.
Without public access to the likes metric, the process of scouting influencers for paid campaigns and negotiating rates will likely become a bit more complicated.
3. No more buying likes
As Instagram became a popularity contest, the desire to collect high numbers of likes got out of hand. Several businesses bypassing Instagram’s terms of service and selling likes popped up, and many personal and business accounts used such services to boost their visible engagement and appear more credible on the platform.
Since likes are going to be less visible on Instagram, fake engagement will no longer serve its questionable purpose, and the shady practice of buying likes is bound to disappear naturally.
Yay!
The solution on how to see Instagram likes again
Instagram is doing what it can to protect its community – and that’s great news. But the platform is not turning its back on businesses in the process, even if the implications discussed above might seem like a burden to marketers.
Here’s the thing: you will still be able to view Instagram likes, just not on Instagram.
While the vanity metric is no longer going to be a concern of the general public, marketers will be able to still access it through specialized social media management tools.
Here’s how to see Instagram likes – tools like NapoleonCat still allow you to view the exact numbers of likes – and other engagements – for any public Business or Creator Account you follow.
You will be able to see the number of Instagram likes for each post, and you’ll be able to set a completely custom time period for your analysis, too.
This means that you can still conduct a proper social media competitive analysis as well as verify whether what influencers tell you about their social performance is accurate.
So, you’ll be able to see the total likes on your Instagram account, as well as on any other public Instagram business profiles.
Reminder: After you connect your Instagram accounts to NapoleonCat, please wait up to 24 hours for the tool to fully sync your Instagram analytics data.
Can’t see the number of likes on Instagram for a particular post? No worries, you’ll also be able to access data for each post:
How to see likes on Instagram for specific posts.And here’s a little video we’ve made to show you how checking Instagram likes with NapoleonCat looks in action:
View Your Instagram Likes in 2022
Wondering how to see likes on Instagram? Use NapoleonCat and check the number of likes for your own accounts and your competitors’ profiles as well, even hidden likes. Try it for free:
Company emailTry NapoleonCat free for 14 days.
No credit card required.
Wrap up
Instagram’s decision to hide likes is rooted in how influential the platform has become for modern culture. And while experts predict the changes will have a positive effect on the platform’s users, the update will also pose some challenges for brands using Instagram as a marketing and sales tool.
Influencer marketing will have to adapt to the new reality – but specialized social media management tools with access to Instagram’s API will allow for a smooth transition.
Stay tuned for more Instagram updates!
Instagram likes – FAQs
Time for a quick summary of the article. Here are the most important facts:
Does Instagram still show likes?
In 2022, Instagram users can choose to either show or hide their likes under specific posts.
Can you still see likes on Instagram?
Yes. Even if you can’t see likes using the native platform, you can still use third-party tools, like NapoleonCat, to check the number of likes under your own and other users’ posts.
How can I see my total likes on Instagram?
You can use NapoleonCat to check the total number of your Instagram likes. You can set a custom time period for your analysis and get more historical data about your likes. You can also generate automatic reports or analyze any other public Instagram accounts that are connected to a Facebook Page.
Did Instagram remove ‘Posts you’ve liked’ insights?
The short answer is no, Instagram did not remove the option of seeing what you’ve liked on Instagram – it’s just located in a different place within the IG app.
Below you can check how to look at your likes on Instagram.
How to see liked posts on Instagram
Wondering how to see posts you’ve liked on Instagram? It’s really easy, but it’s now done in a different way than in the past.
To see your likes on Instagram (from the last 300 days):
- Click on your profile picture in the bottom-right corner
- Click on the three horizontal lines in the upper-right corner
- Click on Your activity -> Interactions -> Likes
And that’s it! You can also sort your likes by dates 🙂
We also recommend you read some more Instagram tips:
- How to Analyze Competitors on Instagram
- How to Track Instagram Follower Growth Over Time
- Understand Instagram Analytics in 2022
- A Complete Guide to Instagram Follower Demographics
- 27 Instagram Hacks You Need to Try in 2022
- Auto-Comments on Instagram: When and How Should You Use Them?
- How I Used Hashtags to Grow my Instagram Organic Reach 20x
- How to Get More Comments on Instagram in 2022
- Why Instagram Hiding Likes Will Make Your Feed Less Awful
How to check the number of likes on Instagram? Sotrender Resources
Marta Bongilaj
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Checking Instagram likes does not seem to be a tough task.
It is probably the simplest metric that you can track when analyzing your Instagram results. But, whether you like it or not, there are some more complex metrics bound to Instagram likes, and they go far beyond the number of hearts left under your Instagram posts.
Read on if you want to learn more about them.
2 ways of checking your Instagram likesThe easiest way to check your Instagram likes is to see the exact numbers of likes under your posts. As an Instagram account owner, you are able to see such numbers for your own content.
Also, if you want to see an overall number of your Instagram likes during a selected time period, you can easily check it in your Instagram Insights. If you’re logged into your business account, select the ‘Insights’ button visible under your bio. In the right upper corner, you can select the dates for which you want to track likes on your profile.
Once you select the dates, go to ‘Account engagement’ and scroll down to ‘Interactions with posts’.
You will see an overall number of likes that you gathered during the selected period.
Another, a bit more structured way of checking your Instagram likes, is to use a social media analytics tool like Sotrender. In Sotrender, not only can you check an overall number of likes on your account during a selected time period, but you can also track how many likes did you gather on particular dates.
Likes are most probably not the only thing that you need to monitor on your Instagram profile, so choosing an advanced social media tool will simply pay off, as it will deliver you a lot of useful insights.
How to check the number of Instagram likes in Sotrender?Checking the number of Instagram likes in Sotrender is super easy. Simply log in to the app and connect an Instagram account that you want to analyze.
Then, the quickest way to check your user activities on Instagram, with Instagram likes amongst them, is to head over to the Profile overview, and click on the User activities chart.
After that, apply the dates for which you want to analyze user activities on your profile.
If it comes to Instagram activities, Sotrender measures 4 of them:
- Comments,
- Likes,
- Saves,
- Replies.
Thanks to color themes, you can quickly see the number of likes on particular days (and same to other activities). Below the chart, you can check the sum of certain reactions over the chosen time period.
Another way of checking your Instagram likes is to go directly to the ‘’Content’ tab and see ‘Top posts’. Then, you can view all brand’s posts that appeared on your profile in the selected time period, with all important stats attached to them.
Apart from likes, you can also go through the numbers such as:
- Reach,
- Impressions,
- Activity Index,
- Comments,
- Saves.
All posts can be sorted by the above-mentioned metrics. Hence, you can quickly get to know which of the posts gained the biggest reach, and which one had, for example, the biggest number of saves, which will help you to optimize your future content creations.
What more can you learn about user activities on Instagram?Another complex metric related to user activities on Instagram is Activity Index. Simply put, it is the collective weighted rate of user activities on a brand’s profile. This metric takes into account two kinds of reactions: likes and comments, though in our scale, likes are less valuable than comments (the weights are as follows: likes – 1, comments – 8).
All in all, the Activity Index informs about the quality of engagement on your Instagram profile and gives you an idea how much your audience gets involved with your content.
How to check other users’ Instagram likes?Up until recently, checking other profiles’ likes on Instagram was quite easy.
The numbers of likes were displayed right under posts, and could have been seen by anyone. However, since Instagram made it possible for every user to hide the number of likes under every post, it is no longer that simple and obvious.
Of course, some of the profiles still allow other users to see how many likes they have under their posts. But you will also come across profiles which disabled this function since they do not want others to see their likes count.
So now, without access to a third party analytics tool, you won’t be able to thoroughly monitor the number of likes that other profiles are getting.
How to get more likes on Instagram?Well, now you know how to track your Instagram likes over time. But what if the stats are not satisfying enough? Is there a way to improve your likes count?
Of course, there is! Take a look at the examples below:
- Find the right hashtags so that you can reach a wider audience.
- Tag users so that they can like and re-share your content.
- Tag your location to make your posts more visible.
- Post high quality content and learn how to write catchy captions.
- Run a contest which focuses on gathering likes under your post.
Good luck!
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How to view Instagram statistics 2022
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Instagram account statistics could only be viewed using third-party services and programs, but now it can be done in your own account and even from a computer to Facebook in Creator Studio. Where is this statistics and how to do it on Android and iPhone?
Instagram statistics for the account as a whole, individual publications and Stories can be viewed for free, but first you need to create a business account or an author account.
👉 How to make a business account on Instagram
How to make statistics on Instagram account
You will get statistics of the photo and the whole account after switching to a business profile or author account . You can do this for free. Previously, it was necessary to link the Facebook page. But now this can not be done.
But in order to run ads directly in the application, Facebook still has to be linked. To do this, you need to remember your e-mail and password from your Facebook account, as well as create a public page for your business account.
How to view Instagram account statistics
After transferring to a business account or an author account, you will see the inscription “View professional panel” and the “Statistics” button at the top.
If you immediately click the button, then you will immediately go to the Statistics of your Instagram profile.
If you click "View professional panel" - then you can see all the tools for working with a business account / author account. Including there will be a line "all statistics".
The third way to view Instagram statistics - in your account, click the three bars on the top right and select "Statistics"
Instagram account statistics can only be viewed from the current moment. Everything that happened before, no one will ever know =) Therefore, you will see some intelligible statistics for the entire account within a week, and only new posts will have photo and video statistics.
What do statistics mean and how to use them for promotion on Instagram?
Statistics are needed not only to track the progress of an account, but also for potential advertisers who ask for the Reach and Engagement of an account before buying an ad. What does Instagram stats mean?
On the main screen, you can select the period from the top - statistics for the last 7 days or 30 days.
Accounts Reached - is the total number of people who saw your posts, Stories and IGTV) in a week, plus a comparison with last week. It differs from Impressions in that here each person (account) is counted only once, even if he watched your posts several times. Therefore, Reach will always be less than Impressions.
👉 Instagram reach: what is it and how to increase it?
Click on Covered accounts and more detailed statistics will open.
Subscribers and everyone else (by reach) - how many of the audience covered were subscribed to you, and how many were not.
Content type - which content received the most coverage (also broken down by subscribers and unsubscribers)
Here you can also see which posts were the most popular in terms of reach. And if you press the triangle bracket 9 on the right0013 > , then you can filter statistics on Instagram by other indicators (comments, likes, subscriptions, etc.).
Impressions is the total number of content views. One person could watch several times, different content. Therefore, impressions are always more reach.
Actions in the profile are visits to your Instagram account plus clicks on the buttons in the account header (email, store, phone, etc.).
YOUR AUDIENCE
Return to the first Instagram Insights screen. In the Your Audience section, click the triangle bracket on the right > . Statistics on subscriptions and unsubscribes on Instagram will open.
Increase - on this graph you will see the number of subscribers, unsubscribers and total (subscriptions minus unsubscribes).
Below are statistics by location, age and gender.
Peak periods - time (days and hours) when followers were most often on Instagram.
CONTENT YOU POSTED
Go back to the first Instagram Statistics screen. In the "Content you've posted" section, you'll see the number of posts/Stories/IGTV/Promotions in the last 7 or 30 days (depending on the filter on the top left). For each type of content, you can filter by all engagement indicators (impressions/reach/likes (likes)/comments/saves).
This will help you better understand the results of advertising from bloggers or giveaways. But this is only available for profiles with more than 10,000 subscribers. You can wind them up and go to the author’s account, especially if you don’t have enough 1000 subscribers and can’t wait to get new statistics right now.
This will not hit the account engagement much. But ideally, of course, you need to grow organically, with the help of advertising from bloggers and targeting.
How to view post statistics on Instagram
To find out the statistics of views (and not only) of each publication - photo or video on Instagram, you need to open the desired post and click "Statistics".
The top line of statistics is the number of likes, comments (👉 Comments on Instagram: how to talk subscribers), transfers to Direct and saves.
Saves - how many times the "save" button was pressed.
Visits to profile - how many times they went to the account from this photo.
Reach - how many people viewed the photo. On average, there should be 30-60% of subscribers. Less - a lot of bots that do not look at posts. More — if you ran an ad, got featured, the post turned out to be very popular, shared, etc.
The larger your account, the smaller the reach in % of subscribers. Old followers abandon accounts or lose interest. This is fine. The highest coverage (in % of subscribers) is for accounts with up to 1000 subscribers. To increase your reach, be sure to post regularly, with a content plan. Even according to the coverage statistics on Instagram, you can understand whether you published a post at the right time or not.
If you swipe up on these statistics on Instagram, you can find out even more interesting things about the statistics of the post.
Profile visits - how many people went to your account after seeing this post
Reach - how many people saw your post.
Impressions - how many times your post was viewed. One person can view multiple times, so impressions are always more than reach.
From main page - how many people saw the post in the feed
From "Interesting" - views from the recommended tab, with a magnifying glass.
The more, the more likely that the post has become "viral" (it is sent to friends, it appeared in the recommended). Also, a large percentage happens if you promoted a post.
From profile — how many people saw the post by logging into your account
From hashtags — how many came from hashtags
From “other” - all other sources
Instagram Stories statistics
In a personal account, you can only see the total number and accounts of those who saw your Stories. To do this, swipe up from the bottom of any Story on Instagram.
After switching to a business or author account, you will have detailed statistics for each Instagram Stories. What does each statistic mean?
INTERACTIONS
Total statistics on the number of reactions to your Stories:
Replies — how many people answered you in Direct on this Story
Clicks on the link — how many times after this Story they went to your account and clicked on the link in the description.
Visits to profile - how many times after this Story they went to your account.
REACH STATISTICS
Here you will see statistics on how many people see your Stories and how they find them:
Accounts covered by this Story (Reach) - total number of people who saw this Story
Impressions - how many times this Story was viewed .
Subscriptions — how many subscriptions after this Story.
Navigation = back + scroll forward + jumps to next Story + exits0003
Forward - Number of taps forward to view your next Story
Next Story - Number of scrolls to the next account's Stories. Here you can understand whether was interesting or not was History , whether a person wanted to watch your content further or moved to the next account.
Exits — number of exits from the Stories view mode.
Again, you can see the statistics of how the Story was able to keep the attention of subscribers.
How to use Instagram account statistics?
Do not draw conclusions after the first week, how to connect free statistics on Instagram. Check how it will change for at least a month. Compare weekdays, weekends and holidays, good/bad weather outside.
Don't be in a hurry to "give it all away" if your coverage dropped in late spring and summer. Previously, no one had such statistics, and people who do not know the general trends in social networks and the Internet are afraid of fluctuations in statistics in their Instagram account. In the fall and after the New Year holidays, there is always an increase, and in the spring and summer there is an outflow. Of course, this does not apply to "seasonal" businesses (spring-summer travel agencies have growth, for example).
Even though many of us have a smartphone as an extension of our hand, we still scroll through Instagram less when we are on vacation, it’s summer outside, etc.
Therefore, do not rush to arrange another giveaway or pour extra money on advertising if your coverage decline is seasonal. But do not abandon your account, if necessary, make pending posts for the holidays. Then even if you yourself are resting, you will still flicker in the feed of subscribers.
You will have the most reliable statistics a year after you make it. Therefore, it is best if you monitor your indicators on Instagram and write them down separately, noting what you did - cheating, advertising with bloggers, advertising (targeting), other promotion methods.
how to view statistics on Instagram? – Wezom
In 2022, the popular app celebrates its 12th anniversary. According to CEO Adam Mosseri, Instagram is no longer a "square photo-sharing app." And indeed, in recent years, the service has seriously transformed. Its business functions, user base, algorithms and technological capabilities have evolved. Statistics show that 90% of web users follow at least one company, so developing an Instagram marketing strategy is a step forward.
As you know, the implementation of strategic plans is impossible without monitoring the account development indicators. So Instagram statistics are something that you should pay special attention to. We plan to tell you about it.
How can Instagram statistics be useful?
Want to measure your Instagram marketing success and optimize your posts for greater impact? To achieve these goals, Instagram account statistics are primarily used. Data collection and subsequent analysis allows you to track progress, identify trends and assess the target audience in more detail. You can also get information about which hashtags are used most often, which photos cause the most engagement, and what time is best to post them.
All of these indicators are valuable because they give an idea of what is being done well and what needs to be changed. In addition, it will be possible to compare your results with competitors.
The general benefits of using Instagram analytics are as follows:
- there is a real opportunity to adjust your strategy and achieve success in promotion.
Data on what type of content is appreciated by your audience, with which it interacts better, helps to optimize the campaign and increase conversion; - you can get to know your target audience better. The account owner gets access to data on gender, age, location, language, etc. The more detailed they are, the better you can understand your audience and prepare content based on the interests of subscribers and purchasing behavior on the Web;
- resources and time are distributed efficiently. Statistics show what content the target audience considers valuable, and what is not particularly liked and needs to be updated. It is easy to understand where to direct your efforts;
- patterns of business development become clear. Instagram analysis is used to compare performance over different periods. This allows you to see what was done during the peaks.
The use of statistical data ensures that the business owner does not take risks when he makes changes to his strategy, since the decision is based on real indicators.
It is this approach that our specialists use when they offer to use the service - promotion on Instagram.
How to view statistics on Instagram?
You can see statistics if you are using a business account. To change settings and access analytics, do the following:
- open your profile in the Instagram app;
- enter the settings page;
- in the "Change account type" section, select the "Business account" option;
- Click Done.
You can also merge your Facebook and Instagram accounts. Then the Meta Business Suite tool becomes available. Its use makes it possible to reach more people and manage updates to several accounts at the same time.
The professional panel, where you can see the metrics from which promotions are launched, looks like this:
From it you can go to other social network tools where they work on content branding, set up an online store, create videos.
Statistics are accessed via the side menu.
Let's note one more nuance. If you want to promote a personal profile and track your results, you can only see engagement metrics - the number of comments and likes. Other data will not be available.
What data does the Instagram account statistics show?
Now let's take a closer look at what the statistics section will show us.
General profile statistics
There are several important sections on this page where you can get information about:
- the audience covered by your publications. It displays the number of unique users who have seen posts, stories, videos, live streams and ads at least once;
- accounts that interacted with your page (engaged). Interactions may include likes, saves, comments, shares, and replies;
- total number of subscribers;
- published content. This section lists the total number of posts, stories, videos, livestreams, and promotions.
The administrator can view statistics for a week by clicking "Last 7 days" in the upper left corner, or for 30 days.
A separate issue is setting up Instagram ads. Step-by-step instructions on how to do everything are also on our blog.
Now let's take a closer look at the individual tabs to understand exactly how to view statistics on Instagram.
Accounts Reached
The Audience Reached section shows how many unique users have viewed the content. They are divided by status, gender, age categories, countries and cities. You can also see the number of people who were shown the ad.
"Content coverage". In this section, it is possible to see what types of messages are being read in bulk. First, a graph is shown with the number of people who have seen posts, stories, videos, IGTV videos, and live videos. The most effective ones are highlighted below, depending on the reach.
Impressions. Impressions mean the number of views of all messages, including repeated ones by the same users.
Content interactions
Engaged accounts is the number of users who interacted with the content, and not just watched it while scrolling the feed. Various metrics are available in this tab.
The engaged audience section shows how many unique users have liked, commented, saved, shared, or reacted to posted content. The interested audience will be divided by subscriber status, gender, age, country and city.
The content interaction block displays the total number of likes, comments, saves, reposts and reactions. This number is then broken down based on posts. You can see your top performing posts in each category.
Subscriber activity and their demographics
You can find out about profile activity in general in the corresponding section. It will show where the user goes after visiting the page. You will see the number of clicks on the site, on the business address, on the call buttons, on the e-mail, etc. In order for these indicators to be displayed, all buttons must be configured.
The Total Followers page provides data on the number of users who follow you. There you can see subscriptions, unsubscribes, locations, age ranges and gender.
We talked about how to get followers on Instagram and get them interested in another publication.
Published content statistics
In the business account, you can see the reactions to each post separately. To do this, just go to the published content block. The posts with the most reach will be shown at the top of the page. To find out more complete information about a particular post, go to it and select the "Statistics" tab.
The administrator will see data on the number of interactions:
- likes;
- comments;
- reposts;
- saves.
You will also see how many subscribers and non-subscribers viewed the publication, from what sources people came to it - from the profile, from the main page, from "Interesting", by hashtags.
Stories
To view the statistics for stories, you need to proceed differently depending on whether it is still active or not.
Variant A . If stories is currently active. In this case, you need to:
- go to your profile;
- click on the profile picture;
- scroll stories up.
Instant access to history information including reactions, clicks, redirects and more.
Variant B . If the stories have already expired, more than 24 hours have passed, do this:
- go to the profile;
- click the "Statistics" button at the top;
- under "Content you've shared" refers to a row of stories you've shared in the past.
Next, you can select stories for which you want to see statistics.
Live broadcasts
In this case, we act similarly.
Variant A . We look through the statistics of the live broadcast, which has just ended.
Tap View Statistics immediately after watching a video. Now you can see the number of viewers, likes, bounces, comments, and other interactions.
Variant B . If the video was broadcast live before, do this:
- go to your profile.
- enter the statistics section;
- In the "Content you've shared" section, tap on the row of live broadcasts that you've previously shared.
A window will open with reach and engagement data.
What affects Instagram statistics?
So, we have already studied how to view statistics on Instagram. Now we offer some tips on what to do to attract new users to the page.
Quality content
Today, many people say that glossy perfection is going out of fashion, but for now, the “heart of Instagram” is visual content. To be original in this, remember that users value diversity and authenticity most of all in expressing their ideas.
Many even advise not to edit photos too much to make them look natural. It is equally important to stick to a visually consistent feed and branding.
Take care of the text.
Keep it short and to the point, add emoji (but don't overdo it!), don't forget the hashtags.
A clear strategy and our recommendations on how to create a content plan for Instagram will help you streamline your work and reach a new level. Then the publications will come out just in time without force majeure.
Audience Engagement
Instagram is overflowing with mediocre posts from brands that forget social media is supposed to be a "platform for visual inspiration."
Captivate and connect with your audience. To do this, run contests, respond to comments, become a storyteller who offers “micro stories” through captions, videos, Instagram stories and a profile. Actively share user-generated content that matches your brand.
When people feel an emotional connection, they are more likely to remember your company and tell their friends about it.
Contests are another powerful engagement tool on Instagram. They get more attention than regular posts.
A particularly popular type is the giveaway. Users participate in the contest, become subscribers, put “Like” marks, tag friends. In exchange, they receive gifts. If done well, a competition can be a powerful incentive to increase engagement and brand awareness.
Instagram profile analytics
Track your stats and learn the content 'formula' to increase engagement on Instagram. Use the data you gain to further refine your marketing strategy on this popular network. Through regular monitoring, you will be able to achieve better recognition of your own brand.
Conclusions
An Instagram profile is often compared to a business that constantly grows and develops, creating ever closer bonds with its followers. If you know how to view Instagram statistics and be able to analyze the data received, you can improve your position in this popular network. If there are difficulties with the development of a marketing strategy for promotion on the Internet, the specialists of our company are ready to help overcome them.
