Instagram demographics are important considerations for every business. Data such as age range, gender, optimal time, and location of the audience are available on Instagram if you know where to look.
In this post, we’ll teach you how to leverage Instagram insights to track KPIs and optimize your Instagram business account.
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Before diving deep, keep in mind, demographics are only available for business accounts. If you have a personal or creator account converting to a business account is simple (see how here). Otherwise, demographics are free to use and accessible to all business accounts.
In case you were wondering, Instagram Insights is not as complicated as you may think. In fact, insights are simply analytic tools used by Instagram account holders to track account information including:
Here’s what it looks like on Instagram.
To find Instagram demographic information follow the steps below.
Step 1: Navigate to the Instagram profile then click on the hamburger menu located in the upper right-hand corner.
Step 2: Next, tap on the link titled “Insights”. You will be directed to Instagram Insights for the profile.
Step 3: Then tap on the audience tab to see your demographic or follower breakdown including information like:
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Why in the world are Instagram follower demographics important anyway?
Here’s the thing.
Organic Instagram growth does not just happen overnight unless your last name is Kardashian, Hilton, or Beckham.
Demographic information provides actionable information to optimize your Instagram account.
For example, understanding what time a profile’s followers are most active online provides insight into peak post times.
Demographic data such as audience gender, location, and activity are the basis of every effective Instagram marketing strategy.
Instagram is flooded with content. However, smart content creators know demographic information leads strategy.
Is your content attracting the right people? How can you tell?
High-quality content is great. You often hear social media marketers or managers use the phrase, “Post good content”. Unsurprisingly, content is only effective when it reaches the right person.
This is why demographics are so important to your growth strategy.
It’s the only data available to actually measure if your content is reaching
If demographic data is skewed or the opposite of a profile’s targeted personas this may also impact the integrity of an account’s lookalike audiences as well as the effectiveness of a simple boosted post.
As business owners or influencers you’re likely aware that every platform attracts a different audience. Therefore, demographic information allows content creators to craft content that speaks directly to the audience on a specific network. For example, a business’s Twitter audience may be predominantly male below the age of 25. In contrast, the same business may have an Instagram audience that is predominantly female from the United Kingdom. Each audience will be attracted to different types of Instagram content ideas. Demographic information helps businesses optimize or pivot content based on data as opposed to assumptions.
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A deep understanding of Instagram follower demographics is essential for businesses. Tracking all those Instagram insight metrics will help you craft better content and achieve greater growth.
Avoid comparing yourself to others on Instagram.
Everything is not always as it seems. I know this may seem cliche, but it’s true. Demographic data tells a more accurate story. So, keep this in mind as you move forward, and remember to stay true to your audience!
Know your audience, says an old Roman proverb. Or maybe it was someone else who said that? Regardless of who gets the credit for these wise words, social media marketers should take the advice to heart.
But wait a minute, you smart, know-it-all Romans. It was a bit easier to assess demographics when your entire audience was gathered on the Forum Romanum than it is when dealing with a virtual one. So, how do you analyze your followers on Instagram?
Instagram has grown into of the most important social media networks in the world, no doubt about it. However, you rarely meet your Instagram followers in person and you can’t really tell their age range, gender, or nationality.
Nevertheless, you can still analyze Instagram follower demographics and use the insights to craft your social media strategy accordingly, increase your reach, and let potential customers discover your new products with ease.
This article will tell you how.
For your convenience, you can jump to any section you need:
Get in-depth Instagram analytics for your own accounts and for your competitors, too! Compare accounts side by side, and quickly generate or schedule reports.
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Instagram follower demographics are free for Instagram users with Business Accounts. You can access them inside the platform’s native analytics feature – Instagram Insights.
If you still don’t have Instagram Insights, here’s a quick 32-second how-to video that our team member made.
Once you’re all set, just head over to the menu in the top right-hand corner of your profile and go to “Insights”. You’ll find your Instagram followers’ demographics in the “Your Audience” tab.
How to access Insights on Instagram.Apart from the overall number of followers, you will also see how many users followed and unfollowed your profile within the previous week.
Instagram follower breakdown in Instagram Insights.Wondering how to see where your followers are from on Instagram?
When scrolling down the Instagram Insights tab, you’ll find “Top Locations” sections in which you can check where your followers come from in terms of cities and countries.
However, it’s only limited to 5.
We’ll show you how to check the number of your followers in each of the world’s countries or top 10 cities later in the article.
Instagram audience demographics by top 5 cities and top 5 countries.And how to see the gender of your followers on Instagram? Right below 😉
In the section below locations, you’ll find the overall age range and gender distribution of your followers as well as age distribution for men and women separately.
Instagram age and gender demographics.At the bottom of this section, you can find out when your followers are most often online.
Look for patterns in the times and days that your followers are online and post content accordingly in order to maximize your organic reach and engagement rates.
Instagram statistics – followers’ most active times.Of course, you can!
However, Instagram Insights only provide follower demographics from the last 30 days.
If you wish to follow the numbers on a daily basis and access historical insights, you need to seek help from third-party Instagram analytics tools. NapoleonCat is one of them.
Once you add your Instagram profile to NapoleonCat, we then start collecting data about your account’s performance and audience. This means:
Unfortunately, you will not be able to access data from your account’s entire timeline prior to connecting your Instagram account with NapoleonCat.
After you wait for around 24 hours for our tool to collect the data, you should be able to access insights from up to 2 months back.
However, once your account is connected, you will be able to analyze your performance for any time period thereafter – in daily, weekly, monthly, or custom increments.
Check how many followers you have in each country of the world. Track your followers’ demographics and improve Instagram marketing using one simple tool.
Try it for free:
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With NapoleonCat’s Analytics (video), you can easily analyze any other Instagram Business account or a personal account that has access to Instagram Insights.
This means that you can track your competitors, with whom you most likely share the same (or a very similar) target audience on Instagram.
By analyzing your competitors on Instagram, you can figure out which kind of content works and which doesn’t, check when your target audience is most engaged, draw inspiration from others, find content ideas, etc.
Compare Instagram accounts side by side to find out how often you should post on IG.Finding the best times to post on Instagram by analyzing the competition.You can also spot any mistakes your competitors are making, and you’ll easily avoid such hiccups.
And what if you’d like to export all these analytics into detailed Instagram reports?
You can create an in-depth Instagram report for any other account in two minutes.
Here’s how:
You may be wondering ‘where are my followers from on Instagram‘.
This is another feature offered by NapoleonCat. We provide you with the exact number of followers for every country in the World. Hover over any country on the world map to see where your followers are located.
Instagram follower breakdown by countries.Sure!
You can check your Instagram followers by city. It’s broken down into top 10 cities:
Instagram followers by city – graph.Instagram followers by city – table.Instagram Insights are also available for Instagram Creator accounts. You’ll be able to access the same data that is available for Business Accounts, i.
e., top locations, age range, and Instagram gender demographics.
You can also get Instagram Insights if your Instagram account is connected to a Facebook Page. You won’t need to turn your Business Account on.
If you use external tools such as NapoleonCat, you’ll be able to download specific bits of information in the form of graphs and tables, as well as complete in-depth reports including all of the Instagram follower demographic data for your profile and your specific posts on Instagram, and more.
NapoleonCat’s reporting tool allows you to design custom social media reports showcasing key metrics for your Instagram page.
You can download your reports in PDF anytime you wish, or schedule automated weekly, monthly, or quarterly reports that get sent to you and your teammates, clients, or business partners via email.
You can also generate a report for other social media platforms – Facebook and Twitter.
It is not easy to find Instagram influencers relevant to your niche, and when you find one, you can’t access their Instagram follower demographics to see if they have good engagement and a relevant audience. However, you can ask them to share the data with you before you start to work together.
Influencers can share their follower demographics in different forms: some may send you plain screenshots or PowerPoint presentations, while others might provide you with professional reports put together with dedicated tools such as NapoleonCat’s Reports.
Influencers can use this accurate data not only when negotiating branded deals, but also to report the results of ongoing or finished campaigns.
Instagram follower demographics will help you better understand who your followers are and where they’re from.
As a result, you’ll be able to assess whether you’re actually reaching your target audience or not.
Use follower demographics to guide the type of Instagram content that you create. By knowing their age, gender, and location, you’ll be able to craft Instagram posts that are relevant to your audience.
Design your Instagram content plan around customer personas and jump on local topics to boost interest and engagement.
Demographic insights can help you with targeting your Instagram Ads. If you want to reach an audience on Instagram that is similar to your follower base, then target the demographics of your current audience.
For each country of the world, you can check where you followers come from. Improve your targeting on Instagram. Try it for free:
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If you’re at the beginning of your Instagram journey, you may be more concerned about building your audience than analyzing it. But a tactical approach can help you reach a defined demographic group.
Adjust your brand voice to the way your target group communicates: you wouldn’t use the same choice of words when talking to teenage girls as you would with mature men, for example, would you?
Just as you communicate in a specific way with your family, friends, and your boss, there’s also a way to communicate specifically with your user base – and it depends on who they are. Your brand voice can have any style that you want, as long as it feels true to your brand values and user personas.
Content relevancy is a key factor. If you run a local business, post about things that people from your target location can relate to – e.g., local events or current social issues.
Choose topics carefully and think about what’s relevant to people in different stages of life and from different generations. For example, recent studies conducted by Young and the Invested revealed that millennials tend to spend much more time entertaining themselves than their predecessors. Spending your energy trying to produce entertaining content will resonate with them better than it would with another customer segment.
Before you even start to craft your Instagram strategy, remember to check whether this social network is where your target audience hangs out at all.
You can do it by analyzing your competitors’ different social media accounts with NapoleonCat. It’s enough to check on which of the platforms your competitors are the most active or have the biggest following:
It appears that Instagram has the biggest potential for high engagement in this particular case.If you wish to check how many active Instagram users there are in different countries in 2023 (or where Instagram is most popular) in order to assess whether there’s a potential audience for the products and services you’re selling, you can check current Instagram statistics using our free stats browser.
Choose any country in the world to see its current user demographics, including Instagram gender demographics. We’ll provide you with data not only for Instagram, but also for Facebook, LinkedIn, and Messenger.
Plus, we update the statistics every month!
Instagram user demographics in Australia, February 2023Moreover, you can check historical Instagram user demographics dating back to September 2018.
Set a completely custom time range for your Instagram analytics in NapoleonCat. Track your own profiles and your competitors, too! Try it for free:
Company emailTry NapoleonCat free for 14 days. No credit card required.
Understanding Instagram audience demographics is crucial for businesses and creators who wish to expand their social media presence.
Tracking the age, gender, and location of your audience on Instagram will help you craft better content and, effectively, improve your performance.
Use Instagram’s native solution, Instagram Insights, or leverage external solutions such as NapoleonCat to dig a little bit deeper into the metrics.
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Instagram account statistics could only be viewed using third-party services and programs, but now it can be done in your own account and even from a computer to Facebook in Creator Studio. Where is this statistics and how to do it on Android and iPhone?
Instagram statistics for the account as a whole, individual publications and Stories can be viewed for free, but first you need to create a business account or an author account.
👉 How to make a business account on Instagram
You will get statistics of the photo and the whole account after switching to a business profile or author account . You can do this for free. Previously, it was necessary to link the Facebook page. But now this can not be done.
But in order to run ads directly in the application, Facebook still has to be linked. To do this, you need to remember your e-mail and password from your Facebook account, as well as create a public page for your business account.
After transferring to a business account or an author account, you will see the inscription “View professional panel” and the “Statistics” button at the top.
If you immediately click the button, then you will immediately go to the Statistics of your Instagram profile.
If you click "View professional panel" - then you can see all the tools for working with a business account / author account.
Including there will be a line "all statistics".
The third way to view Instagram statistics - in your account, click the three bars on the top right and select "Statistics"
Instagram account statistics can only be viewed from the current moment. Everything that happened before, no one will ever know =) Therefore, you will see some intelligible statistics for the entire account within a week, and only new posts will have photo and video statistics.
Statistics are needed not only to track the progress of an account, but also for potential advertisers who ask for the Reach and Engagement of an account before buying an ad. What does Instagram stats mean?
On the main screen, you can select the period from the top - statistics for the last 7 days or 30 days.
Accounts Reached - is the total number of people who saw your posts, Stories and IGTV) in a week, plus a comparison with last week. It differs from Impressions in that here each person (account) is counted only once, even if he watched your posts several times. Therefore, Reach will always be less than Impressions.
👉 Instagram reach: what is it and how to increase it?
Click on Covered accounts and more detailed statistics will open.
Subscribers and everyone else (by reach) - how many of the audience covered were subscribed to you, and how many were not.
Content type - which content received the most coverage (also broken down by subscribers and unsubscribers)
Here you can also see which posts were the most popular in terms of reach. And if you press the triangle bracket 9 on the right0013 > , then you can filter statistics on Instagram by other indicators (comments, likes, subscriptions, etc.
).
Impressions is the total number of content views. One person could watch several times, different content. Therefore, impressions are always more reach.
Actions in the profile are visits to your Instagram account plus clicks on the buttons in the account header (email, store, phone, etc.).
YOUR AUDIENCE
Return to the first Instagram Insights screen. In the Your Audience section, click the triangle bracket on the right > . Statistics on subscriptions and unsubscribes on Instagram will open.
Increase - on this graph you will see the number of subscribers, unsubscribers and total (subscriptions minus unsubscribes).
Below are statistics by location, age and gender.
Peak periods - time (days and hours) when followers were most often on Instagram.
CONTENT YOU POSTED
Go back to the first Instagram Statistics screen.
In the "Content you've posted" section, you'll see the number of posts/Stories/IGTV/Promotions in the last 7 or 30 days (depending on the filter on the top left). For each type of content, you can filter by all engagement indicators (impressions/reach/likes (likes)/comments/saves).
This will help you better understand the results of advertising from bloggers or giveaways. But this is only available for profiles with more than 10,000 subscribers. You can wind them up and go to the author’s account, especially if you don’t have enough 1000 subscribers and can’t wait to get new statistics right now. This will not hit the account engagement much. But ideally, of course, you need to grow organically, with the help of advertising from bloggers and targeting.
To find out the statistics of views (and not only) of each publication - photo or video on Instagram, you need to open the desired post and click "Statistics".
The top line of statistics is the number of likes, comments (👉 Comments on Instagram: how to talk subscribers), transfers to Direct and saves.
Saves - how many times the "save" button was pressed.
Visits to profile - how many times they went to the account from this photo.
Reach - how many people viewed the photo. On average, there should be 30-60% of subscribers. Less - a lot of bots that do not look at posts. More — if you ran an ad, got featured, the post turned out to be very popular, shared, etc. The larger your account, the smaller the reach in % of subscribers. Old followers abandon accounts or lose interest. This is fine. The highest coverage (in % of subscribers) is for accounts with up to 1000 subscribers. To increase your reach, be sure to post regularly, with a content plan. Even according to the coverage statistics on Instagram, you can understand whether you published a post at the right time or not.
If you swipe up on these statistics on Instagram, you can find out even more interesting things about the statistics of the post.
Profile visits - how many people went to your account after seeing this post
Reach - how many people saw your post.
Impressions - how many times your post was viewed. One person can view multiple times, so impressions are always more than reach.
From main page - how many people saw the post in the feed
From "Interesting" - views from the recommended tab, with a magnifying glass. The more, the more likely that the post has become "viral" (it is sent to friends, it appeared in the recommended). Also, a large percentage happens if you promoted a post.
From profile — how many people saw the post by logging into your account
From hashtags — how many came from hashtags
From “other” - all other sources
In a personal account, you can only see the total number and accounts of those who saw your Stories.
To do this, swipe up from the bottom of any Story on Instagram.
After switching to a business or author account, you will have detailed statistics for each Instagram Stories. What does each statistic mean?
INTERACTIONS
Total statistics on the number of reactions to your Stories:
Replies — how many people answered you in Direct on this Story
Clicks on the link — how many times after this Story they went to your account and clicked on the link in the description.
Visits to profile - how many times after this Story they went to your account.
REACH STATISTICS
Here you will see statistics on how many people see your Stories and how they find them:
Accounts covered by this Story (Reach) - total number of people who saw this Story
Impressions - how many times this Story was viewed .
Subscriptions — how many subscriptions after this Story.
Navigation = back + scroll forward + jumps to next Story + exits0003
Forward - Number of taps forward to view your next Story
Next Story - Number of scrolls to the next account's Stories. Here you can understand whether was interesting or not was History , whether a person wanted to watch your content further or moved to the next account.
Exits — number of exits from the Stories view mode. Again, you can see the statistics of how the Story was able to keep the attention of subscribers.
Do not draw conclusions after the first week, how to connect free statistics on Instagram. Check how it will change for at least a month. Compare weekdays, weekends and holidays, good/bad weather outside.
Don't be in a hurry to "give it all away" if your coverage dropped in late spring and summer.
Previously, no one had such statistics, and people who do not know the general trends in social networks and the Internet are afraid of fluctuations in statistics in their Instagram account. In the fall and after the New Year holidays, there is always an increase, and in the spring and summer there is an outflow. Of course, this does not apply to "seasonal" businesses (spring-summer travel agencies have growth, for example).
Even though many of us have a smartphone as an extension of our hand, we still scroll through Instagram less when we are on vacation, it’s summer outside, etc. Therefore, do not rush to arrange another giveaway or pour extra money on advertising if your coverage decline is seasonal. But do not abandon your account, if necessary, make pending posts for the holidays. Then even if you yourself are resting, you will still flicker in the feed of subscribers.
You will have the most reliable statistics a year after you make it. Therefore, it is best if you monitor your indicators on Instagram and write them down separately, noting what you did - cheating, advertising with bloggers, advertising (targeting), other promotion methods.
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Content
In 2021, Insta is one of the most popular social networks. Previously, the application was used only for posting photos and interesting video content. But now it is a platform for communication, learning useful information, selling goods and a way to make money through Instagram.
Promotion on Instagram can be a successful marketing ploy if properly prepared for it. After launching an account and adding advertising posts, it is important to track their CTR (click through rate) and other statistics on Instagram.
And special services and Instagram Insights will help to do this.
With their help, all data is collected, successful combinations are analyzed, errors are detected. But you need to figure out how to collect full analytics of posts and publications.
Firstly, this is an opportunity to get information about how popular the content and brand is. You can immediately understand which posts are popular and which ones, on the contrary, did not interest subscribers.
And this will help to correct errors and shortcomings, post only those posts that will positively work for the engagement of subscribers.
Also, with the help of professional services, you can get additional information besides likes and views.
Access to advanced features will provide an opportunity to get complete information about the Instagram profile and user activity. In addition, there are additional features and options that are used for the purposes of the project.
To conduct quality analytics, first define your goals. After all, each campaign has different tasks, which determine what information is to be analyzed. In addition, it is important to understand what are the advantages of conducting analytics, what they give to the profile.
It is important to understand who is following the profile and who is constantly viewing the content. Some people don't like being active on social media and don't like it. They don't even leave comments, so it's hard to track such clients. Often they form the basis of the audience.
We need to try to push them to like, repost, comment and participate more in the life of the account. In addition, it is important to understand the age of the target audience and gender.
This will be a big advantage in the future, as it will know which posts to create.
After registration, a personal account profile is created. It contains the following information - time, number of subscriptions and users.
It is also possible to turn on notifications - after that, notifications about changes in statistics (for example, the number of subscribers, comments, likes) will begin to arrive.
How to switch to a business profile on Instagram.
To see analytics for an individual post, go to it and tap View stats in the bottom left corner.
This stores information on the number of likes, comments, how many users shared or saved the post.
Internal Instagram post statistics.
You will also see Instagram statistics for the following actions:
Instagram profile settings allow you to collect statistics of stories. Captured stories are stored in the feed for 1 day, and information can be tracked for 2 weeks. This opportunity helps to increase sales of advertising products.
Stories can be sorted according to the following criteria:
Instagram Stories statistics
One of the main trends of 2020 on Instagram is live broadcasts.
There are 2 methods to evaluate statistics:
Collection of statistical data helps to identify the most active users. Special tools located in the service settings sort by the following indicators:
Before diving into content, start by analyzing your audience demographics. If you want to get more followers on Instagram, it is important to know your target audience.
Knowing where your audience lives, how old they are, and what time they will interact with content is great for fine-tuning your content strategy.
Luckily, viewing Instagram statistics makes finding this information easy and you can access it from within the app.
Finding the best time to post on Instagram is the #1 recommendation to get more attention for your account and posts.
Each account has a different audience, in different time zones, so it's important that you figure out the best time to post.
The easiest way to find this information is to look at when subscribers are online in the "Statistics" section.
In the Instagram app, you can switch between Hours and Days buttons, each of which displays in detail what time of day and day of the week your followers are most active.
Instagram audience statistics by time and day of the most activity.
All analytical information is available for profiles with more than 100 followers. It is also possible to detect the time of visiting the account. Gathering information helps determine the best time to post new posts to Instagram.
In addition to the original service from Instagram Insights, there are other alternative programs.
They are just for those who want to keep track of additional information.
But you should not choose the first one that comes across, since not all of them are safe for your account. It is better to choose among popular and proven ones. They have already managed to gain a reputation and prove reliability.
The following portals are used to view statistics on Instagram:
The service is paid, the trial period is 2 weeks; Especially for businessmen, Instagram provides services for managing accounts. They provide all the necessary information in numbers and graphs, everyone can deal with them.
It is useful to set up such services in the profile in order to monitor indicators constantly.
