How to see insights on instagram story


How to Use Instagram Insights (in 9 Easy Steps)

Instagram Insights shows you engagement analytics that empower you to improve your Instagram for Business strategy.

You no longer have to guess about what works for your audience; Instagram Insights will tell you. You’ll therefore be able to get more likes, earn more followers, and grow your profile exponentially.

In this post, we’ll go over everything you need to know about Instagram Insights and how to leverage it to improve your Instagram profile.

What is Instagram Insights?

Instagram Insights is a feature that allows Instagram Business Account users to see analytics related to their profile and posts. From this data, you'll be able to identify what your audience likes and engages with the most to improve your Instagram strategy.

Why use Instagram Insights?

Instagram Insights allows you to get access to important user engagement data for your business profile. It’s not just enough to know the raw numbers, such as the amount of likes you get for one post. It’s important to understand your audience, too.

That’s where Insights comes in. It tells you how they do things, what they prefer, and who they are. You can certainly make business decisions based on gut feeling, but you're much more likely to hit the mark when you can validate assumptions with cold, hard facts.

Data and analytics help you measure the impact of your marketing efforts across different channels to see if there's something you need to do differently — like target a different audience, post at a certain time of day, or experiment with a new content format.

Social media isn't any different from other aspects of your marketing in the sense that it can be measured and improved upon. That's why you'll be able to create a more effective Instagram strategy using Instagram Insights.

To use Instagram Insights, you must first have a business profile. The good news? If you're already using a personal account, you can switch to a business profile right from your phone. Here's how to convert your account in a few simple steps.

How to Get Access to Instagram Insights

  1. Open up your profile on the Instagram app.
  2. Access the Settings page.
  3. Tap 'Account.'
  4. Click 'Switch to Professional Account.'
  5. Choose your category and click 'Done.'
  6. Optional: Switch to a Business account.
  7. Optional: Connect your Facebook page.

1. Open up your profile on the Instagram app.

You can convert your Instagram profile to a Business account directly from your Instagram mobile app. First up, open up the app and click on your profile picture on the bottom right-hand corner of your feed.

2. Access the Settings page.

Next, it’s time to head to Settings. On your profile, click the hamburger icon on the top-right corner.

On the pop-up, click “Settings.”

3.

Tap "Account."

A list menu will come up. Tap “Account.”

4. Click "Switch to Professional Account”.

By switching to a Professional account, you can get access to Insights immediately — even if you’re not a business.

5. Choose your category and click “Done.”

Choose the best category that describes you. Once you’re finished, click “Done.”

After, go back to your profile. Here’s what it will look like:

As you can see, you can immediately access Insights with a Professional account. If you’re a freelancer or content creator, you can stay as is, or you can take the extra step of switching to a Business account.

6. Optional: Switch to a Business account.

If you’re a business, organization, or brand, you’ll want to take the additional step of turning your Professional account into a Business account. A Professional account gives you full access to Insights, but is designed for independent digital creators. A Business account is more apt for companies.

Note that turning your account into a Professional account always comes before switching to a Business account.

To turn your account into a Business account, click the hamburger menu in the top right corner of your profile. Click “Settings,” then “Account.” At the bottom, click “Switch Account Type.”

Then click “Switch to Business Account.”

Done! You’re now a Business account with access to Insights.

7. Optional: Connect your Facebook page.

Lastly, if you have a Facebook Business page, it’s important to connect it to your Instagram Business or Professional account. To do so, go to your profile and click the “Edit Profile” button.

Under “Profile Information,” click “Connect Facebook page.” Follow the prompts to connect your Page or create a new one.

Be sure to already have a Facebook account prior to connecting your page. Click here for instructions for setting up your Facebook Page if you don't already have one.

Once you’ve set up your Professional or Business Account, you can begin to use Instagram Insights.

Before we get into specific instructions for using it, however, here are the analytics on this channel that marketers need to know and understand — and how to use them.

Instagram Insights Explained

Let’s look at Instagram Insights from a bird’s eye view and zoom in piece-by-piece.

Insights Overview

Insights Overview is the “home page” of Instagram Insights. Here, you’ll see how you’ve fared overall.

You get several pieces of information on this page:

Now, let’s go into “Accounts Reached,” “Accounts Engaged,” and “Total Followers” in more detail.

Accounts Reached

In Accounts Reached, you’ll see more specific information about the users who have seen your content and interacted with your profile in some way or form.

Lets’ break down the different pieces of information you’ll find in this page.

Accounts Engaged

Accounts engaged refers to the number of users who interacted with your content beyond just watching it or scrolling past it. Let’s break down the sections on this page.

Total Followers

The total followers page of Instagram Insights allows you to see the total number of users who follow you. You can also see follows, unfollows, top locations, age ranges, and genders.

Under total followers and its demographic breakdown, you’ll then see one more section: most active times.

How to See Post Insights on Instagram

To see post insights on Instagram, navigate to your Instagram profile and click the button that says “Insights” right above your posts. Alternatively, click the hamburger menu on the top right-hand corner and tap Insights. There, you’ll be able to see Insights for all of your posts, reels, live videos, and more.

Next, let’s go over how you can see insights for individual posts on Instagram.

How to See Insights for an Individual Post

How to See Insights for a Reel

How to See Insights for a Story

If your Story is currently live on your profile:

If your Story has already expired or more than 24 hours have passed:

How to See Insights for a Live Video

If you’ve just finished your Live video:

If you broadcasted your Live video in the past:

How to See Insights for a Video

Next, we'll get into how to use Instagram Insights in your day-to-day. 

How to Use Instagram Insights

Instagram Insights is a fantastic tool, but it can be hard to know what to do once you gain access. Here are some of the most useful ways you can use Insights as you grow your Instagram profile.  

1. Measure reach.

Click the Accounts Reached section. As mentioned, reach reflects the number of unique users that have seen any of your Instagram posts.

Within this category, you'll see insights for:

Some of these insights can be expanded for more insights.

2. Track profile visits and followers.

On the Accounts Reached page under Account Activity, you'll be able to see Profile Visits.

Profile Visits reflects the number of times your profile has been viewed.

Find out how many of your profile visitors are turning into followers by dividing your number followers by the number of visitors. Track this number over time to find out whether your “conversion rate” is increasing or decreasing.

3. Determine website clicks.

Website Taps can also be found under Accounts Reached > Profile Activity. This insight reflects the number of times any links you've included in your business profile have been clicked.

5. Track content interactions.

Navigate back to Insights Overview and tap Accounts Engaged. This will bring up a page that shows how your content is performing in terms of engagement, breaking down the metrics by content type.

Likes speaks for itself, reflecting the number of users who liked your post. As with likes, Comments reflects the number of comments left on your post. Saves highlights the number of unique users or accounts who saved your post. If any of these numbers are low, it’s important to reevaluate your Instagram strategy.

6. Track your followers.

Navigate back to Insights Overview and click Total Followers. You'll then reach the Follower Breakdown page.

This page reflects how many followers you've gained or lost over the past week, as well as the average times of day when your followers are using Instagram — data that can be highly beneficial when planning posts.

7. Learn which actions were taken on your post.

To view insights for a specific Instagram post, start by visiting your profile. Tap on the post you'd like to look into, then click View Insights below the image

Under the “Profile Activity” section, you’ll find out the number of actions that users took on your profile as a result of seeing your post — things like visiting your profile, then taking an action like clicking on your website link or following you.

8. Use "Reach" to see where your post showed up in feeds.

Previously named “Discovery,” Reach indicates where your post was seen — or discovered — the most, including how many accounts weren't already following you when they first saw the post.

This section includes metrics on Impressions, which reflect the number of times your post was discovered from a particular place within Instagram, like the user's home feed, a search, your profile, a location tag, or a hashtag.

Reach insights also include data on a post's reach — which reflects the number of unique accounts that saw your post.

9. View Story insights.

Instagram users with a business profile are able to view insights into their ephemeral Stories.

To view your Story insights, navigate back to Insights and scroll down to Content You Shared section on the Insights Overview page.

Scroll down to the Stories section, and you'll be able to see insights for older stories, as well as any that have not yet expired.

Next, we'll get into the more specific insights you can explore.

Impressions

This insight represents how many times your Story was seen.

When viewing these insights, keep in mind that you're able to add multiple images or videos to your Story. When you do this, every piece of visual content in your Story is counted as a single photo or video in your post.

Let's say you add six photos to your Story. Whether someone only views one or views all six, Instagram only counts your entire Story having received one impression.

The same goes for Story content that has been viewed by a single user more than once. Instagram still only counts that interaction as the entire Story having received one impression.

Reach

This insight reflects the number of unique users that have seen your Story.

Taps Forward

This insight reflects the number of times a user taps your Story photo or video to skip to the next piece of media.

Taps Back

This insight reflects the number of times a user taps your Story photo or video to go back to the previous piece of media.

Replies

This insight reflects the number of times users send messages through the Send Message text box on your Story.

Swipe Aways

This insight reflects the number of times users swipe to skip to the next account’s Story — not to be mistaken for "tap forward," which reflects users skipping ahead to your next piece of Story media.

Exits

This insight reflects the number of times a user leaves the Stories section entirely to return to the home feed.

Measuring Your Effectiveness With Instagram Insights

Now that you know how to access data to inform your strategy with Instagram Insights, you can analyze that data and determine what's working for your audience (and what's not). From there, creating content that gets a ton of engagement will be a lot easier as you consider those benchmarks.

Editor's Note: This post was originally published in January 2018 but has been updated for comprehensiveness.

Topics: Instagram Marketing

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Instagram Stories Analytics and Insights: Step-by-Step Guide (+Tools Included)

There is no better visual medium to give live updates than Instagram Stories. Whether you are an individual sipping a cup of coffee, a travel Influencer who lives more on Instagram than the actual place or a business that is currently broadcasting event updates, Instagram Stories are the way to do it.  

But are you keeping track of how your users are reacting to your Instagram Stories?

This is where Instagram Story Insights will help you! Let’s look into it.

What are Instagram Story Insights?

Instagram stories insights are metrics that help you understand how your content is faring among your target audience. From how many people have viewed your story to link clicks and taps, it gives you all the details. 

Being Instagram-worthy is the need of the hour for brands and businesses. The photo-sharing app is no longer just about sharing your food and travel pictures, it has now become highly commercial and marketing-oriented. Instagram Stories and the influx of influencers on the platform have changed the platform tremendously.

While some are making optimum use of Instagram Story insights, some people are still clueless about Instagram stories stats and their significance. Understanding Instagram insights with regards to stories and posts are highly beneficial for marketing professionals and a must-use for individual brand owners who want to make a mark on the platform.

 

The native Instagram analytics tool will give you basic stories insights but there's a lot more to analyze.

Instagram Stories Insights Explained

Connecting with your audience is harder than ever because the viewers have a lot to choose from. In this case, it is necessary to know where your content is going and whether it is generating the reaction and engagement you want. Instagram Story analytics is data that is there to give you insights into how your story has performed on the platform.

So, let’s get to the basics and start with how to view Instagram insights!

Once you click on insights and land on stories, you will notice that every story of yours can be measured with metrics designed by Instagram. Right from tap analytics to reach, it will give you an account of all the metrics.
You are bound to have questions like-

Want a hassle-free analysis of your Instagram stories?

Just getting Instagram stories stats will not be of any use, you must also know what each of these metrics means and how it can help you decode your content strengths and weaknesses. Moreover, insights on Instagram need to be analyzed regularly to measure content performance accurately.  Here is everything you need to know about Instagram insights and analytics.

With over 500 million accounts using Instagram Stories daily, the businesses have no choice but to use Instagram Stories analytics tools. Well, Instagram Stories analytics will tell you how many times users have engaged with your story. The analytics will also give you tap analysis for every forward and backward tap on your story. Additionally, Instagram Story analytics will give you a count of views for that particular story and the number of unique accounts that have viewed your story.

Simplify your Instagram analysis process with Unbox Social!

Instagram analytics for stories will help you evaluate whether your audience is connecting with your content or not! 

 

Phew! That’s a lot of information. Head to Unbox Social now and get comprehensive reports in just a few clicks.

It is essential to know about Instagram stories analytics but nothing can help you more than Instagram Stories analytics tools.

We’re sure you are almost convinced by now that Instagram story analytics is crucial for your marketing strategies. However, if you are still in two minds the pointers below will tell you the significance of insights on Instagram.

Insights on Instagram also tell you a lot about your audience. Instagram audience insights help you decode your audience better. With this data, brand marketers can analyze whether they are reaching the right people with their content. Additionally, the interactions on the content help you discover whether it is creating an impact on the audience’s mind. This will also help you curate content that matters to your audience.

Instagram stories analytics and Instagram post insights can tell you what form of content is getting you more interactions. Measure the posts and stories regularly to get an idea! For instance, you will come to know if text-oriented posts are fetching you more responses as compared to videos!

Hashtags on Instagram can help you reach a passive audience too if used right. The Instagram insights show you how the user landed on your content i.e. through home, hashtags or profile. This will help you understand if you are using the right hashtags for your content. The Unbox Social tool has specific metrics to help you analyze hashtags. The data will help you understand what kind of hashtags are connecting with your target audience on the platform. 

Most of us are aware of the native Instagram analytics tool but several other tools can help you with in-depth Instagram stories analytics and Instagram post insights.

 1. Unbox Social

Unbox Social offers social media analytics as a solution for brands. The tool helps brands analyze their social media presence. Trust us, we are not bragging! Unbox Social is the fastest-growing Analytics and Influencer marketing platform which will give you useful Instagram Story insights. 

See what reactions your Instagram Stories are getting and what’s not working for your page. Get details on your audience demographics, timely reports and curate content that actually improves your online brand presence. Not just that, compare your competitors on social media and know where you are lacking with our Instagram performance tracking. The tool is hassle-free to use and gives you an overall glance at all the important metrics.

Instagram story analytics by Unbox Social will help you scale up your story game. Check the analytics for every story you put up on your brand page. Analyze the impressions, reach, tap back, tap forward, exits, and replies.

 2. Motionbox

Along with analyzing the performance of your Instagram stories it is important to focus on its creation too. The Motionbox tool has features that allow you to create eye-catching Instagram stories with its video template. The tool provides creators with ready-to-use Instagram story video templates that save a lot of time and effort. The online editing tool is apt for brands and businesses that wish to create engaging content for their Instagram stories. 

 3. SocialFox

SocialFox is an Instagram analytics tool that helps you with audience growth. The tool helps you track followers, analyze hashtags, and lots more. SocialFox gives you audience demographics that help you frame effective strategies. Additionally, the tool gives you data on your top-performing posts too. 

Get Instagram competitors data, analyze Instagram stories, and monitor brand performance with Unbox Social!

 4. Storyclash

Storyclash is a monitoring tool that allows you to measure how your Instagram stories are performing. The tool also lets you track Instagram stories of influencers that help you understand the content trends. 

 5. Squarelovin

Squarelovin has an Instagram analytics solution that helps you measure the important metrics related to your Instagram stories too. Know the best time to post on the platform, get reports for stories, and much more with this tool. 

Instagram Stories analytics has the potential to positively impact your Instagram presence and using Instagram analytics tools like Unbox Social can save you a lot of time and plan your future content strategies. Let your team use this time to curate effective content marketing strategies and see your brand graph go all the way up!

What are you waiting for? Track your Instagram Stories now.

How to view Instagram stats ▷ ➡️ Creative Stop ▷ ➡️

Instagram is your favorite social network and from the moment you post various content on it with great consistency and dedication, you would like to know how to view stats related to to the latter to find out the degree of its popularity on the platform. In fact, you've heard of a section on Instagram called Insights , which shows some data about followers who have seen content shared in Posts and Stories. nine0007

If that's the case and you're wondering how to view Instagram Insights , you'll be happy to know that during this tutorial, I'll provide you with all the information you need on how to do it. In fact, I'll show you what preliminary steps are required to activate Insights and how to view them in terms of messages, stories, and profile.

How do you say? Are you looking forward to learning more about it? In this case, I suggest you sit back and, holding your smartphone in your hand, take a few minutes of free time to read my advice. Carefully follow the instructions I am about to give you and you will see that you will be successful in no time. Are you ready to start? Yes? Fine! I wish you good reading and good luck with everything. nine0007

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