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How To Set Up Auto Reply On Instagram In 2023

Currently, Instagram is among the most popular social media networks. It has become crucial for businesses to maintain their Instagram presence, given that there are more than 2 billion active users and that over 200 million of them view a business page once every day.

Brands can use platforms like Twitter and Instagram for their customer care. Whether you're just starting with your Instagram marketing or have been doing it for a while, you already know that response rate is very important for customer satisfaction.

Customer engagement is a term that has gained much traction among brands lately and is a measurement of how frequently a brand interacts with its customers throughout its lifecycle.

All business accounts on Instagram now have access to the Quick Replies feature, albeit very covertly. Read on to learn more about setting upauto reply on Instagram in 2023.

Here's an overview of the contents of this article:

  • What Is Instagram Auto Reply?
  • Why Should You Set Up Auto Reply On Instagram?
  • Methods To Set Up Auto Reply On Instagram
  • Tips To Write Auto Reply Messages On Instagram
  • Wrapping Up
  • Frequently Asked Questions

You can directly jump to a section of your choice or keep scrolling.

What Is Instagram Auto Reply?

Instagram auto reply helps brands by enabling them to be reachable whenever a customer has a query or wants additional details about the products and services. Auto replies are very helpful, especially when you are offline.

The Instagram auto reply is an automated response that is triggered when someone messages. Two of the most popular auto replies used by businesses to enhance customer experience are welcome and FAQ responses.

Imagine this: When you check your Instagram DMs, especially at the time of sales and offers. It will be very similar to this:

  • Are there any excess discounts?
  • How about the delivery cost?
  • How about the return policy?
  • What is the delivery time period?
  • Is product X still available?
  • I haven't still received the order

Instagram's auto reply is majorly of two categories: Auto reply and Away message. Auto replies are pre-formatted responses you create and then paste into a direct message to save you from repeatedly typing the same answer to several recipients. It will be highly beneficial and effective for businesses and marketers.

Important read: How To Set Up Auto Reply To User Comments On Facebook

Why Should You Set Up Auto Reply On Instagram?

If you run an Instagram business account, you probably reply to clients with many of the same messages. Because although each individual on the planet may be different in their way, they share many common questions.

The advantages of Instagram Auto reply are listed below for your information:

  • Ensure client happiness
  • Work efficiently
  • Maintain brand tone
  • Lower work costs
  • Respond to consumers in various time zones
  • Boost the conversion rate
  • Establish a long-lasting relationship with your clients

Methods To Set Up Auto Reply On Instagram

Using Instagram Mobile App

You may be wondering how to use an Instagram Auto reply. You can do this in the following ways if you have a business account:

Step 1: Go to your Business profile setting
Step 2: Choose "Creator"

Step 3: Select the "Saved replies or Frequently asked questions or Welcome message" button
Step 4: Enter your first brief response
Step 5: Enter a shortcut in the "Shortcut" field (max. 15 characters)

This will prompt a quick response.

Advantages

  • There is no need to work with or pay third party
  • No flaws or errors (unlike the Meta Business Suite)
  • Free conversion to a business account (necessary to set up automated responses)

Disadvantages

  • Only four FAQs can be used

Bonys Tip: You can use the FAQ feature for the most asked questions like store timing and location.

Setting Up Instagram Auto Reply With Meta Business Suite

Step 1: Open Meta Business Suite and get the admin access
Step 2: Choose Inbox option
Step 3: Select Instagram
Step 4: Choose Instant reply
Step 5: Switch On the Instant reply button
Step 6: Setup your response

Advantages

  • Based on FAQs, create a set of customized questions and auto replies
  • Send post-appointment messages and reminders for appointments
  • Share more details, such as your location and further contact information
  • Make an away message or instant reply message

Disadvantages

  • A Meta business page is necessary
  • Regardless of address, sends a response for each DM (one person could get multiple replies)
  • It makes it challenging to find the original message in your Inbox by moving it to the primary or general Instagram folders
  • Setup of automatic messages is time-consuming and challenging due to extra oddities and issues

Setting Up Instagram Auto Reply Using Social Media Management Tools

Social media management tools like Statusbrew can come in handy especially if you want to engage with your followers even when you are not there.

With Statusbrew's Rule Engine, you can set up moderation rules to filter, hide, and delete spam comments on Messenger, Instagram, and Facebook.

Your direct messages, comments, and reviews from your accounts on Facebook, Instagram, Twitter, LinkedIn, Google My Business, and YouTube are all included in the unified Engage inbox in one location.

Rules are merely automatic responses triggered if a condition is satisfied, such as when someone sends a message containing a specific term.

Advantages

  • Completely reliable
  • Handy with other social media management features
  • Brands can get technical support
  • Easy to handle all your social media DMs
  • Instant replies
  • High customer satisfaction
  • Increase conversion

Based on the keywords you set for a specific rule, auto-moderation enables you to automatically respond to Instagram DMs (as well as comments and ad comments). It can be used for every comment and direct message on Instagram to:

  • Responses to frequently asked queries, such as your business hours, the costs of its products, or recurring problems
  • Send messages to a particular customer care agent automatically
  • Remove spam and hide comments
  • Additionally, you can set up automatic moderation rules for several Instagram accounts at once and many other social media accounts

Sounds interesting? Book a FREE demo today 👇

Try Statusbrew

Tips To Write Auto Reply Messages On Instagram

One of the best ways for brands to understand customer expectations and make them feel appreciated is customer engagement. According to Forrester , 80% of customers use social to engage with brands and Instagram is the most used. To ensure rapid and appropriate response, it is advised to adhere to the basic codes for writing effective auto reply messages on Instagram.

Understand Customer Expectations

As a customer, when you reach out to a brand and get an automated response, all you want to know is when you will get to interact with an actual human to understand your issue. Frequently, auto reply messages need to include an estimate of how long it will take them to receive actual answers for their concerns.

There are a lot of frequently asked questions that you can answer. Here are some typical instances of auto reply responses that customers get.

  • We'll be in touch with you right away.
  • We appreciate you getting in touch with us.
  • Our rep will get in touch with you right away.

Suggest An Alternative Support

Suggesting an alternative support platform is used when you are not using social media as your primary support platform. The automated Instagram replies or text messages must make it abundantly clear how customers can contact the company.

Some of the examples of providing alternative support platforms include the following:

  • Website contact forms
  • Telephone number
  • Email address for live chat
  • Assistance section
  • Enterprise chatbots

Providing alternative methods when Instagram support is unavailable and directing customers in the right direction creates a neat customer experience. It also enhances your brand’s credibility.

Mark the brand tone

One of the primary elements to consider is maintaining your brand tone and voice. Though it is auto reply messages on Instagram, the appropriate linguistic tone is critical.

Bonus Tip: Use the same brand voice and tone that you are using in your Instagram post captions. Your followers and customers would expect you to be the same across social media, especially in DMs.

When writing auto replying Instagram DMs, you can try the following:

  • Avoid using technical language
  • Avoid using confusingly sophisticated jargon.
  • Maintain a positive brand voice

Wrapping Up

Life is easier when using Instagram-saved replies. They only save you time, mainly if, like most businesses, you frequently receive the same inquiries.

Quick Tip: Never let a customer have the impression that you're trying to cut corners. They should feel that you tried your utmost to assist them. For this, you must always exercise caution and retain the informality of your quick responses.

But always remember to use the appropriate tool to engage with your customers and followers. Social media tools like Statusbrew can help you grow your social media following and increase traffic. Using Statusbrew, you'll find it much simpler to keep track of all your discussions. Your task is already made easier because all your conversations are in one location.

In addition to comment moderation, Statusbrew's features let you search for conversations by keyword, which might give you the impression that you have superhuman social media skills.

Try Statusbrew

Statusbrew is an all-in-one social media management tool that supports Facebook, Instagram, Twitter, LinkedIn, YouTube, and even Google My Business.

Frequently Asked Questions

Can you send automatic messages on Instagram?

You can send automatic messages, such as greetings to brand-new followers, responses to people who are already following you, and responses to those who still need to follow your account.

How do I turn off auto reply on Instagram?

To turn off auto-reply on Instagram follow the steps:

  • Open Business Settings
  • Open your list of saved replies
  • Next, tap on the saved reply you wish to edit or delete in your list of responses
  • Modify the wording or the shortcut
  • To save your changes, tap the checkmark

What is a welcome message on Instagram?

You can instantly respond to someone who gives you an Instagram direct message by posting a welcome message on Instagram. It's just a simple Instagram greeting for (possible) consumers.

What is a saved reply?

When responding to a consumer, a saved reply is a passage of text that may be rapidly added to the editor. You can also use a shortcut on Instagram to get the snippet of the text.

  • Instagram

How to Set Up Auto Reply Instagram

Want to know how to activate Instagram auto reply messages? We've got you covered! This article will explain why you need an Instagram auto responder and the different ways you can set up auto reply on Instagram.

What is Instagram Auto Reply

Instagram auto reply is the automated response sent when customers message you on Instagram. Welcome and away messages are two of the most common auto replies businesses use to improve customers’ experience.

Compared to traditional messaging channels like email, customers have higher response time expectations on apps like Instagram. However, businesses are not always able to respond immediately due to lack of staff, limited hours of operation and more.

To solve that, businesses can manage customers’ expectations by setting automated away messages with details of when customers can expect a reply from them or alternate ways to contact them if there’s a pressing issue.

Benefits of Instagram auto responder

If a customer is contacting you for the first time, automated welcome messages can help your business make a positive first impression by providing a timely and friendly response.

To make the most out of a welcome message, businesses can include a pre-chat survey to collect customer information and inquiry details so that agents can understand the situation before conversing with them.

Now that you understand the fundamentals, let's look at the different ways you can set up Instagram auto reply.

How to Set Up Auto Reply on Instagram

Businesses can use one of three methods to set up prompt responses to customers who message them on Instagram.

How to set up Instagram auto responder

These include:

  • Instagram App Direct Message Inbox
  • Meta Business Suite Inbox
  • Respond.io’s Omnichannel Messaging Inbox

In the next section, we’ll explain the functions of each option and how to set them up so you can start using Instagram auto reply right away.

How to Set Up Instagram Quick Reply: Instagram DM Inbox

There’s no Instagram DM auto reply feature on the app itself. Therefore, businesses communicating with clients solely through the app can send ready-made responses to common customer queries using Instagram Quick Replies.

To use this feature, your must first ensure that your Instagram account is a business account. Note that you can only set up Quick Replies on the Instagram phone app. To set it up, go to Settings > Business > Saved replies and start composing your quick replies.

For step-by-step setup instructions, read our guide to Instagram Quick Replies. Next, we’ll show you how to set up Instagram auto reply and the types of auto replies available on Meta Business Suite.

How To Set Up Automatic Replies on Instagram: Meta Business Suite Inbox

Thanks to Meta’s ownership of Instagram and Facebook Messenger, businesses can send Instagram auto replies via Meta Business Suite. However, the automated messaging features on Meta Business Suite are limited to instant replies and away messages.

To set up auto reply on Instagram, you must first connect your Instagram Business account to Meta Business Suite. Once they are connected, you can set instant reply and away messages.

Auto Reply Instagram: Instant Reply

1. Open Meta Business Suite Inbox and click on Automations.

How to set up automatic replies on Instagram: Click on Automations in the Meta Business Suite Inbox

2. Navigate to Instant Reply and turn on the toggle.

How to activate Instagram auto message: Turn on Instant reply toggle

3. Select Instagram by checking the box.

How to set up auto replies on Instagram: Click on the Instagram checkbox

4. Compose your auto reply message and click on the Sparkles icon if you want to personalize your Instagram auto responder instant reply.

How to set up auto response on Instagram: Compose your message and personalize it

5. Click on Save Changes to publish your auto reply.

Instagram auto responder: Click on Save Changes to save Instagram auto response

If you want to test the message before saving it, click on Preview in Messenger. Next, we’ll show you how to set up an away message on Meta Business Suite.

Auto Reply Instagram: Away Message

1. Open Meta Business Suite Inbox and click on Automations.

How to set up automatic replies on Instagram: Click on Automations in the Meta Business Suite Inbox

2. Navigate to Away Message, select Instagram by checking the box and click on +Add Time to schedule your away time.

How to set up auto reply on Instagram: Navigate to Away message, select Instagram and Add Time

3. Set your away hours.

How to schedule auto response on Instagram: Schedule time based on business operation hours

4. Compose your away message and click on +Add Customer’s Name if you want to personalize it.

How to set up Instagram auto responder: Compose your message and personalize it

5. Click Save. Your away message will be sent when customers message you outside of your business hours.

Save auto reply Instagram away message

Want more advanced automation with messaging compared to what Meta Business Suite can provide? You'll need a business messaging platform like respond. io.

<call-out> Warning! Following Meta's latest changes to its Handover Protocol, you can now only have one primary app: either Meta Business Suite Inbox or a third-party inbox like respond.io. Note that only the primary app will receive incoming messages. <call-out>

Next, we'll show you how to set up Instagram auto reply messages on respond.io. However, before you can use respond.io as a third-party Instagram inbox, you must disable Meta Business Suite Inbox and make respond.io the primary app instead.

How to Set Up Instagram Auto Responder on respond.io

Respond.io advanced automation allows you to capture customer information and send contextual automated messages based on customer categories such as geography, products purchased, subscription tier and more.

Plus, setting up advanced automated messages is easy with respond.io’s Workflows. You can even configure your Workflow to route contacts to the right team and assign them to an available agent once your auto replies are sent. Follow the steps below to get started.

1. Navigate to the Workflows Module and click on Add Workflow.

How to set up auto reply on Instagram: Add a new Workflow on respond.io

2. Set the Workflow Trigger to Conversation Opened.

How to activate Instagram auto message: Set Workflow Trigger to conversation opened

3. Add the Date & Time Step to set your business hours. This will determine when an away message or welcome message should be sent.

Define business hours to schedule auto response on Instagram

4. Add the Send a Message Step. Make sure to set the Channel to Instagram in the configuration drawer when you compose your welcome and away messages.

How to activate Instagram auto message: Add send a message step, select Instagram and compose a message

If you wish to obtain customer information, add the Ask a Question Step. The responses can be saved as Variables or Contact Fields to be used in other parts of the Workflow. Once you’ve set up your Workflow, save and publish it.

Add Ask a Question Step to obtain customer information, save and publish

Want to start sending Instagram auto replies with respond.io? Create a free account and connect your Instagram to boost your Instagram auto reply game. To ease your setup process, we have compiled examples of welcome messages, away messages and lead capture messages for you.

Further Reading

Did you find this article useful? If so, here are some readings on Instagram that might interest you.

  • Instagram Quick Reply
  • Instagram Messaging for Business
  • Instagram Business Account Multiple Users

Automatic greeting on Instagram - how to set up

At the time of subscribing to your business account, a new user is most likely interested in the goods or services you offer. And while the visitor is “warm”, it is easier to push him to buy.

A number of services help to capture the attention of the client - they instantly respond to new subscribers with welcome messages. Among them there are both free and paid tools. We will consider the most accessible way - through Facebook.

What is the welcome message

This is the first message that the user receives after following your account. This is how we show the new subscriber that they were expected and offer to enter into a dialogue.

But you should not limit yourself to greetings - you can unobtrusively inform the newcomer about promotions and special offers, or just hint at them. You have already understood that it is important to strike a balance in the greeting - avoid the banal “Thank you for subscribing”, but also not frighten off the client with persistence. Like this:

Hello! My name is Natasha, I am the curator of the Novakid online English school. I invite you to visit our free trial lesson with a foreign teacher. Tell me, how old is your child?

“Auto-greetings show the subscriber that you have seen him. And appreciated that he became your subscriber. That he is not a "general mass", but a favorite client with whom you are ready to communicate and answer his questions. In an auto-greeting, you can offer some preferences for a new subscriber (for example, a discount). If this is an offline business, then you can also indicate where you are in the welcome message.

“I welcome such messages from business pages, and it is very convenient for me, because in everyday life and due to busyness I do not always have time to write myself and ask questions that concern me. And then I can’t find and remember the name of the page at all. Such a greeting allows me to receive the necessary information and product / service.

“The best way to say hello is to ask an open-ended question that cannot be answered with “Yes” or “No”. A detailed answer gives more room for the manager to maneuver.

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Why you should turn on auto messages

No manager can answer messages 24 hours a day. If the user asked a question at night, then it is unlikely that he will receive an instant answer. In the morning, an urgent request may no longer be relevant - the client went to another, was upset that they did not answer, changed his mind. Just an auto-message, compiled in advance, will help to avoid such an unpleasant situation.

Do not confuse with mailing list

Bulk mailing is sending mass messages to users in order to increase sales. However, you need to carefully use such a tool in order to avoid blocking your account. After all, the rules of Instagram such actions are prohibited.

“Newsletter is spam that no one likes. Usually it is quite voluminous and takes time to penetrate. Previously, this method of advertising was practiced with e-mail, but now on Instagram, suspicious letters are sorted into spam. An auto-greeting is a short and concise greeting message that does not require lengthy essays. And this format is perceived very positively, without causing unnecessary emotions. ”

“Mailing lists end up in hidden messages and are often perceived as spam, making it extremely difficult to find a loyal audience. But auto-responses are initiated by the potential client himself, which means it’s already easier to close a person for a purchase.”

“Instagram auto-replies only work if there is an incoming message from followers, and welcome messages only work for new followers. Mailing lists are a standard notification tool when an informational message is delivered to all subscribers or selectively. Auto-replies are a great tool for those accounts where managers are not available 24/7 or on holidays.”

How to set up auto-greeting in Instagram Direct

First, make sure that your profile is linked to a Facebook page - this is the main condition for enabling the function.

  • Make sure you are in the Business Suite. Then select Inbox from the page menu.

The "Inbox" item is located in the left menu

  • Go to the "Automatic replies" section.

The item "Automatic replies" is located in the upper right corner

  • Next, in the same tab, click on the "Instant Response" slider.

Activate the "Instant Reply" function

  • Then select the Instagram platform - check the box, and enter the text of the message below.

The message can contain up to 400 characters

  • In the same section "Inbox - Automatic replies" you can set the "Message for the status "Away"". Click on this section in the left menu and below - on the "Edit" button. Then add the desired text.

This way you can postpone live communication in the messenger without damaging the visitor's loyalty

  • But auto-replies can be sent to visitors not around the clock, but only at certain hours and days. To set the deadlines for sending, go to the "Times" section, click the "+ Specify time" button and select, respectively, the days and times when our auto-message will be sent.

Please note that the time zone is correct and matches your

  • To address the user by name in the "Messages" section, click "Add client name".

Calling by name is preferable to a faceless general message

“To set up an auto-greet, the basic functionality of the Facebook platform is enough. Setting up auto-greetings, as well as auto-replies, is very simple there (which is not typical for FB).

How to write an auto message

Remember - empty phrases and incomprehensible essence of the greeting only annoy customers. At best, this message will be ignored. At worst, they will unsubscribe from your account.

If the message is seen as a violation of the user's personal boundaries, then users can complain about the account. Therefore, focus on the buyer, on the benefits that he will receive, focus on solving his issue. The greeting text should convince, arouse interest and motivate cooperation.

A good example of an auto-message would be a text that:

  • briefly and clearly states the point;
  • no complex turns and long sentences;
  • no water, non-functional structures;
  • simple, understandable, human language;
  • there is a motivating offer.

If the tone of the message matches the tone of voice of your account - perfect!

For example, when subscribing to the Instagram account of a nail salon, new customers automatically receive a message about a discount on their first visit. It is clear that for motivation, the discount should be tangible - 10-20%. But, the point here is not so much in the discount as in the method of delivery of this discount. Give customers two options. First, you talked about a discount in a post that a new subscriber will most likely not get to. The second is that the discount has “arrived” to the subscriber in direct. Direct people always open. The point is small - to formulate the offer briefly and clearly.

How auto-replies work

Contrary to what you might expect, Instagram's auto-reply cannot be used to send messages to new followers. This is definitely not a welcome email. The company will not be able to write first automatically - this, as before, is prohibited by the rules of the site. The functionality can be used when the user writes to you first. It can be set to run at specific times. For example, at night or weekends - when your managers are not working. You can also set up an auto-reply for every user who writes to you in Direct at any time.

How to set up

In order to connect an Instagram autoresponder, you need to link to a Facebook business page. This requires administrative rights. You won't be able to set it up without this. To set up an autoresponder, you need to go to the "Inbox" section of the page and find the item "Automatic replies" - it is located on the left. Inside this section there is an item “Message for the status “Out of office”” - this option will be needed if you want to set up auto-replies when your managers are away from the network. To set the parameters, click "Edit". On the right side of the page, you will see a preview of the message, that is, how it will look for the user.

When editing in the "Platform" section, you need to check the box Instagram. Then the auto-replies setting for this particular social network will turn on. In the "Due" section, you can create the required response schedule, and in the "Message" section, you can personalize the response. Similarly, you can configure "Instant replies", they are also located in the "Automatic replies" section. True, they do not have a schedule setting.

How and what to write in autoresponder messages

It all depends on the company's style of communication with customers, but it's better not to try to show strong emotions in messages. You can start the conversation with the traditional "Hello!". Make the answers lively and not reminiscent of the answers of a robot, avoid clericalism and clichés.

Many companies introduce themselves in such answers - a person understands that a living person with a first and last name is writing to him. This is much more pleasant for the client and the answer does not look faceless. You should also not dump a lot of information on a person - write briefly and to the point. If you have a lot of promotions, you don't need to tell him all of them right away. Most likely in such a situation, he will simply leave without reading. The purpose of an autoresponder is to make it clear to the person that his message has been received and that he will be answered at a certain time.

In the answer, you can write useful links for review (no more than 2-3) or leave additional contacts, give a link to the site. You can also ask a question to the user in order to already understand his need in advance.

If shoppers often inquire about the price of a product, here are 4 formats for pricing that will intrigue but not piss you off.

Who will benefit from the function

The autoresponder is well suited for companies that receive a lot of direct messages. If your customers most often write after business hours, then this will be a great solution and will help increase the conversion from case to order.

Learn more