How to queue posts on instagram
How to Schedule Instagram Posts in 2023: Guide + Best Practices
Learning how to schedule Instagram posts in advance is the easiest way to save time on the platform so that you can focus on what matters.
The more complex your Instagram marketing efforts are, the more helpful a scheduling tool becomes. This is true whether you own a small business or manage a global team. Consistent, high-quality content is easier to plan, craft and share when you automate some of the grunt work.
In this article, we’ll go through how to schedule posts on Instagram, including the best Instagram scheduling tools for Business, Creator and personal accounts.
1. Add your Instagram Business account to your social media management platform
2. Compose your Instagram post
3. Find the best time to post
4. Schedule your post
Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.
How to schedule Instagram Posts (for Business accounts)
Can you schedule posts on Instagram Business? You sure can!
Visual learners: Watch this video for demos of how to schedule Instagram posts and Stories with Creator Studio and Hootsuite. Everyone else: keep reading.
Brands with business profiles can use third-party apps like Hootsuite to schedule posts across multiple social media platforms, including Instagram, Facebook, TikTok, Twitter, LinkedIn, YouTube and Pinterest.
You can schedule feed posts, Stories, carousel posts, and Instagram ads with Hootsuite.
Before you start, make sure to switch to an Instagram Business or Creator account — it’s free, and it only takes a minute. If you’d rather stick to a personal account, we have a section for you coming up.
1. Add your Instagram Business account to your social media management platform
If you’re using Hootsuite, it’s easy to link your Instagram account. From the Hootsuite dashboard:
- Click your profile icon in the bottom left corner
- Next, click Social Networks and Teams
- Select + Private Network in the bottom-left corner
- Choose Instagram from the list of networks, and then click Connect with Instagram
- Input your account credentials
For more details on this process, check out our very thorough help article.
2. Compose your Instagram post
In your Hootsuite dashboard, click the Create icon, then select Post.
In the Post To field, choose your preferred Instagram account from the list.
Now go ahead and upload your visuals (or select them from your content library). You’ll also want to write an engagement-driving caption, add your hashtags, tag relevant accounts, and add your location.
Your draft will show up as a preview on the right.
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If you haven’t already prepared your image for Instagram, it’s easy. Click Edit Image to crop your visual to the required aspect ratios (that is: 1.91:1 or 4:5), filter it, and otherwise perfect it.
You can also edit your image using Canva’s editor inside the Hootsuite dashboard. No more switching tabs, digging through your “Downloads” folder, and reuploading files — you can seamlessly create beautiful visuals from start to finish without leaving Hootsuite Composer.
To use Canva in Hootsuite:
- Log in to your Hootsuite account and head to Composer.
- Click on the purple Canva icon in the bottom right corner of the content editor.
- Select the type of visual you want to create. You can pick a network-optimized size from the drop-down list or start a new custom design.
- When you make your selection, a login pop-up window will open. Sign in using your Canva credentials or follow the prompts to start a new Canva account. (In case you were wondering — yes, this feature does work with free Canva accounts!)
- Design your image in the Canva editor.
- When you’re done editing, click Add to post in the top right corner. The image will automatically be uploaded to the social post you’re building in Composer.
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3. Find the best time to post
Posting at the right time can help you reach your audience when they’re online. Plus, early engagement tells the Instagram algorithm that people like your content (a.k.a. gives it a nudge to surface it in more users’ feeds).
Hootsuite’s Best Time to Publish feature shows you your best time to post on Instagram based on your posts from the past 30 days.
It groups posts by weekday and hour to identify when your posts had the highest impact, based on average impressions or engagement rate.
To find your best times to post, save your post draft and follow the instructions below:
- In the left-hand side menu, click Analytics.
- Then, click Best time to publish.
- In the dropdown menu at the top of your screen, select the Instagram account you’re posting to.
You will see a heatmap highlighting your best times to post (based on your account’s historical performance). You can switch between two tabs: “Build awareness” and “Boost engagement” to find the time that will work best for your specific goals.
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4. Schedule your post
All right, now comes the easy part. Click Schedule for Later in the bottom right, and select the date and time you’d like your post to go live.
If you skipped the step above and didn’t go to analytics to look up your best times to publish, you will see a couple of recommended posting times once you select a date.
You can pick one or manually set a time.
That’s it! You can review your scheduled posts in the Hootsuite Planner, and edit them there before they go live, as well.
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How to schedule Instagram posts (for personal accounts)
Finally, let’s take a look at how to schedule an IG post for those of us using personal profiles.
If your Instagram profile is neither a creator nor a business account, don’t worry. You can still schedule your posts; there are just some extra steps involved. In short: Hootsuite sends you a mobile push notification at the scheduled time, which reminds you to log in and tap publish.
1. Add your Instagram profile to your social media management platform
For self-evident reasons, we’ll pretend that your preferred management platform is Hootsuite. From the Hootsuite dashboard:
- Click your profile icon in the bottom left corner
- Next, click Social Networks and Teams
- Select + Private Network in the bottom-left corner
- Choose Instagram from the list of networks, and then click Connect with Instagram
- Input your account credentials to integrate the accounts.
You’re also going to want to set up the ability to use mobile push notifications. Follow these steps on your phone:
- Download the latest version of the Hootsuite mobile app onto your phone
- Open the Hootsuite app, tap your profile icon in the upper left corner, go to Settings, then Notifications
- Find your Instagram profile in the list and ensure Send me a Push Notification is on
2. Compose your post
You know the drill: write a good caption, use the right hashtags, tag relevant accounts, and add your location.
If you want to level up your posts, check out our list of Instagram marketing tips. Or else read up on the latest Instagram trends in 2023.
3. Schedule your post
The key difference between business and personal accounts? Posts scheduled for a personal account don’t publish automatically. Instead, you’ll get a mobile notification.
You’ll still want to check your Instagram analytics and make sure you select the best time to post.
Go ahead and pick your time and date, then click Schedule.
4. Publish your post
When the time comes, you’ll receive a push notification on your phone to remind you to post to Instagram. Note that this is essentially the same process for scheduling your Instagram Stories (no matter what kind of account you have).
The process for posting looks something like this. The Hootsuite app will take care of most of the work, but you need to open Instagram, paste your caption in, select your photo, et cetera. Not tough brain work, but give yourself five minutes to triple-check that everything’s right.
And voila! You’ve done it!
How to schedule Instagram posts with Creator Studio
Can you plan your Instagram feed on Facebook? You sure can — if you have a Business or Creator profile on Instagram. Facebook’s native Creator Studio allows you to craft and schedule Instagram posts from your computer.
Note that while Creator Studio is a handy Facebook scheduler for Instagram, it’s currently not possible to post or schedule an Instagram Story from Creator Studio.
To do that, you’ll want to check out our post on how to schedule Instagram Stories.
In general, Creator Studio is a good tool if you only want to schedule Instagram and Facebook posts (and don’t mind not being able to schedule Stories). But most social media pros can save a lot of time and energy using a social media management tool and handling all social channels from a single dashboard.
A tool like Hootsuite will help you schedule content to Instagram and Facebook pages, as well as TikTok, Twitter, LinkedIn, YouTube and Pinterest, all in one place. Here is how Creator Studio compares to Hootsuite:
To schedule Instagram posts from your computer using Creator Studio, follow these steps:
- Link your Instagram account to Creator Studio.
- Click the Create Post button.
- Upload your visuals (photos or videos — you can upload multiple files to create a carousel post).
- Craft your post (write your caption, add emojis, mentions and hashtags).
- Click the arrow beside the blue Publish button, and select Schedule.
That’s it! Now you can lean back and check your DMs.
What about cross-posting?
If you’d like to streamline your process even further, you can also consider cross-posting.
Cross-posting is the process of sharing similar content across multiple social media channels. It’s a handy choice for businesses with smaller budgets and less time to personalize content.
You can use cross-posting (via Hootsuite or Facebook Creator Studio) to set Facebook to post to Instagram. It’s not always the best choice for truly engaging content, though.
We’ve got more details in our in-depth guide to cross-posting. If you’re serious about scaling your Instagram marketing efforts, you’ve got better options.
Best practices for scheduling Instagram posts
If you’re ready to take the plunge and get real efficient with your posting habits, these tips will help keep you ahead of the game.
1. Post at the best time
In general, posting when your followers are online is key. That’s because the Instagram algorithm prioritizes recency. This means that, generally, a newer post will show up higher on your followers’ newsfeed than an older one.
That’s one reason why simple cross-posting may not work. Your audience on Facebook may be active from 6-10PM on weeknights, but browsing Instagram from 1-4PM.
The right Instagram analytics tool will tell you when your audience is most likely to be online and/or engage with your post.
For the Hootsuite social media team, that time is 8AM-12PM PST, or 4-5PM PST on weekdays. For you, it might be different.
Luckily, Hootsuite’s Best Time to Publish feature can show you your best time to post on Instagram based on your posts from the past 30 days. It groups posts by weekday and hour to identify when your posts had the highest impact, based on average impressions or engagement rate.
Then it suggests the best times for you to post moving forward.
It will also suggest time slots that you haven’t used in the last 30 days so that you can shake up your posting habits and test new tactics.
2. But don’t schedule too far in advance
If we learned anything in 2020, it’s that the world is changing faster and faster. That’s why automating Instagram posts is a little more nuanced than “set it and forget it.”
When it comes to Instagram scheduling, going much farther than a week in advance can start to increase the risk of something going sideways. You don’t want to cause a social media crisis for your brand by posting something insensitive. If something unexpected happens, you may need to pause your posting calendar entirely. You might even need to use your social channels to communicate through a crisis.
Our advice: keep your finger on the pulse, and stay nimble.
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3. Be ready to press pause
If you do schedule your posts far in advance, it’s not the end of the world. Sometimes you need a full two weeks of vacation!
Just make sure you’re using an Instagram scheduler that allows you to press pause on all upcoming content if a crisis or emergency suddenly occurs.
With Hootsuite, pausing your scheduled social media content is as simple as clicking the pause symbol on your organization’s profile and then entering a reason for the suspension. (This is actually one of our favorite Hootsuite hacks.)
Source: Hootsuite
4. Don’t get spammy
Yes, the miracle of Instagram scheduling means you can now increase your quantity of posts without sacrificing quality. But should you?
The short answer is “maybe.” The long answer is “maybe, if you can maintain consistent quality at that pace over the long term.
”
Consistency matters more than frequency when it comes to engagement. Remember that the algorithm prioritizes good relationships: if your followers are engaging with your Instagram content, the algorithm will show more of it to them.
5. Optimize and edit
No matter how busy you are, make sure you take a fresh look at that copy before it goes live.
And for big teams with a lot of moving parts, an internal multi-stage approval system is ideal for preventing a gaffe.
But though words are important to any social media post, visuals are key on Instagram. Get yourself an Instagram scheduler that allows you to edit your photos in the same dashboard you publish from. It’ll save you much more time and ensure that your images are fully optimized before posting.
Shout out to Hootsuite’s image editor, which can crop your image to the correct size for any social network. It also has an extensive filter library (useful for those of us who would rather leave photo editing up to the professionals).
Watch the video below for a preview of the tool.
6. Analyze and adjust
Now that you know how to schedule posts on IG, you’ve got time to take a look at the big picture.
Are you creating content that works for your audience? What’s earning likes? What’s falling flat? Choose your preferred Instagram analytics tool and start exploring.
Use Hootsuite to schedule Instagram posts at the best time, respond to comments, track competitors, and measure performance—all from the same dashboard you use to manage your other social networks. Start your free trial today.
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How to Schedule Instagram Posts: 2023 Guide
Skip to main contentInstagram Tips & Resources
By Monique Thomas
•
Updated on December 16, 2022
•
10 minute read
If you want to learn how to schedule Instagram content in 2023, bookmark this guide.
Published December 16, 2022
Scheduling your Instagram posts in advance is one of the most effective ways to save time and post consistently.
In this guide, we’re breaking down everything you need to know about planning for the ‘gram — including the best Instagram Scheduler in 2023.
And the best part? You can do it all for free. Let’s get into it.
Why You Should Schedule Instagram Posts in 2023Scheduling content has got to be one of my favorite ways to prepare for the next month.
Batch your work. Schedule your content.
— Niti Sarran (@NitiSarran) December 9, 2020Get ahead.
Before we show you how to schedule Instagram posts, we quickly need to cover the why.
Here are the top six reasons why using an Instagram scheduler should be a priority this year:
Save Time
Be Consistent
Write Stronger Captions
Craft a Cohesive Story
Keep Your Content Calendar Organized
Post From Your PC or Mac
Whether you’re a business owner, creator, or social media manager, you’re likely juggling many hats — and with only so many hours in a day, time is money.
Saving time is the biggest reason for scheduling your Instagram posts in advance.
It leaves more room for strategic brainstorms, content creation, and other business needs.
Plus, you won’t be rushing to whip up a post in real-time, and can plan ahead instead.
FYI: You can schedule Instagram posts with Later — for free. It’s the easiest social media management tool trusted by 4M+ brands, creators, and small businesses. Create an account today:
Benefit #2: Be ConsistentAsk any social media manager or creator, and they’ll say one key reason for their success is having a consistent posting cadence.
The reason your struggling with being consistent online is because you try to create content day by day
Take time to batch create your content for a week or two & schedule it
This will save you time & stress
— Ashley France (@theashleyfrance) September 15, 2021
While it doesn’t have to be every day (we know that’s not always realistic!), it’s important to post content throughout the week so that your audience can engage.
Benefit #3: Write Stronger CaptionsCrafting captions on-the-fly is difficult.
You may experience writer’s block, make a spelling mistake, or could miss the opportunity to tell your brand’s story in the best way possible.
By planning and scheduling your posts in advance, you can set time aside to brainstorm and write stronger captions.
Don't forget about Instagram SEO — write descriptive captions with relevant, highly-searched keywords throughout to boost you reach. ⚡
— Later (@latermedia) May 18, 2021
This includes optimizing your post to include highly-searched keywords for SEO, and relevant hashtags to increase reach.
So say goodbye to caption fatigue!
Benefit #4: Craft a Cohesive Visual StoryIn 2023, the Instagram aesthetic may no longer be “picture-perfect,” but users are still drawn to grids that tell a cohesive visual story.
This could be a grid that makes use of complementary colors, or one that mixes up memes and lifestyle posts:
You only have a few seconds to make a great first impression, so planning a visually appealing grid can help visitors understand who you are and what you do, right off the bat.
TIP: Later's Visual Planner lets you preview your Instagram grid and see how your scheduled posts will look! Sign up for free:
Benefit #5: Keep Your Content Calendar OrganizedAnother reason for scheduling your Instagram posts?
To keep your content calendar organized.
This way, you’ll have a holistic view of your content, and can spot any gaps or opportunities for the upcoming weeks.
My love language is a fully planned out content calendar. 🥰
— Later (@latermedia) December 4, 2021
Ask yourself, are there any social media events or holidays that you can capitalize on? Are you posting a healthy balance of product and lifestyle shots?
It’s an easy (and effective!) way to make sure you aren’t posting for the sake of posting, and that your content is always on point.
Benefit #6: Post From Your PC or MacPosting to Instagram from your desktop is a great way to be efficient — especially if you’re already creating graphics and social media assets on your PC or Mac.
Scheduling via your desktop also means you can review upcoming posts on a bigger screen, write your captions with a full keyboard, and easily toggle back and forth between tabs.
Hello, multitasker!
With Later's desktop app, you can plan, schedule, and publish your Instagram posts in advance. Create a free account:
How to Schedule Instagram Posts With Later (for Business and Creator Profiles)Later is trusted by millions of brands, creators, and social media managers — making it the best Instagram Scheduler in 2023.
And it’s easy too! Here’s how to get started:
Step #1: Connect Instagram Business or Creator ProfileWhen you sign up for Later, you can connect your Instagram Business, Creator, or Personal profile.
However, due to Instagram’s API limitations, each profile type has access to different Later features — which is why we recommend using an Instagram Business or Creator profile.
To find out the difference between all three profiles, check out this helpful page, which includes the Later features you can use!
For the sake of the remaining steps, we’ll assume you have an Instagram Business profile.
Step #2: Upload Content to Later’s Media LibraryClick “Upload Media” on Later for desktop and add content from your computer, Dropbox, or Google Drive:
You can also drag and drop files directly into the Media Library, for an even faster process!
Step #3 (Optional): Find User-generated ContentLater has a collection of paid tools to help you find user-generated content (UGC) to add to your library.
Using the "Collect Media" button, you can search for Instagram posts that have tagged or mentioned you, or search via a specific hashtag or profile:
Remember to:
TIP: No UGC? No problem. You can also find on-brand stock photography using Later’s Unsplash integration — for free!
Step #4: Select Content to ScheduleChoose the Instagram profile you’d like to publish to (double-check the highlighted circle).
Then, drag and drop selected content (single photo or video) from your Media Library to the content calendar:
Step #5: Optimize Your Instagram PostWrite your caption, include relevant emojis (if applicable), and insert hashtags to help maximize your reach and engagement.
With Later’s Saved Captions tool, you can save your favorite hashtags as a caption for easy copy and pasting — whenever you need them.
Alternatively, you can use the tool to save a great caption for future purposes, too:
TIP: If you have a paid Later plan, you can also use Later’s Hashtag Suggestions tool to find relevant hashtags to add to your post.
Step #6 (Optional): Edit Your Image or VideoTap “Edit Image” or “Edit Video” to add design elements to your post.
With Later’s crop tool, you can make sure your content meets Instagram’s approved dimension sizes — whether it’s square, portrait, or landscape:
With the filter tool, you can choose from an array of colorful filters to enhance your photo.
And the trim tool lets you trim the length of your videos.
Click “Update Image” or “Update Video.”
Step #7: Choose the Date and Time to Schedule Your PostIf you have an Instagram Business profile, select “Auto Publish” from the dropdown list and select the date and time you want your post to go live.
Click “Save” — and voila!
If you have an Instagram Creator or Personal profile, you cannot auto-publish posts due to Instagram’s API limitations.
Instead, you will receive a mobile notification when it's time to post.
Once you open the notification and tap “Open in Instagram”, your caption (and hashtags) will be copied to your clipboard, and the image will be uploaded to your camera roll.
TIP: Here's a full breakdown of how notification publishing works.
Step #8: Review How Your Grid Will Look With Later’s Visual PlannerLater’s Instagram feed planner feature, the Visual Planner, is a user favorite — and for good reason.
With the feature, you can see exactly what your Instagram grid will look like before you post.
Not feeling its current lineup? Rearrange your posts directly in the Visual Planner to find the perfect balance for your grid.
When you’re happy, click “Save Changes.”
Your posts’ dates and times will automatically update based on their new order, as reflected in the Planner Scheduling sidebar.
Two words: game changer.
4 Instagram Scheduling Tips and Best PracticesInstagram scheduling is packed full of perks — here are our four best tips to make the most of it:
Post at Your Best Time
Use Relevant Hashtags
Include SEO Keywords
Create a Strong Visual Impression
Later analyzed over 11M posts and found that the best time to post on Instagram (in local time across time zones) is 4AM.
However, this isn’t a one-size-fits-all answer, so it’s important to experiment by using either:
A spreadsheet to manually track when you post on Instagram and analyze each posts’ performance
Later’s Best Time to Post feature, which will automatically find your unique best times (and days) to post for maximum engagement
TIP: Remove the guesswork and find your personalized best posting times with Later’s Starter, Growth, or Advanced plan:
#2: Use Relevant HashtagsHow many hashtags should you use on Instagram? It’s a question that’s caused much debate on social media.
After analyzing over 18M feed posts, we discovered that using 20-30 hashtags is best for optimal reach and engagement.
But it’s important to make sure your hashtags are relevant to your content, audience, and business.
TIP: Later’s Hashtag Suggestions tool can help you find new hashtags to use in your posts. Sign up, today:
#3: Include SEO Keywords in Your CaptionsInstagram’s Explore page is constantly evolving, with new and advanced search functionalities being introduced throughout the year.
For example, you can now search by keywords (not just hashtags) to discover relevant content:
This suggests the Explore page algorithm considers both the visual content and words in your caption.
So, by using relevant keywords in your captions, there’s a chance your content could be more easily discovered by anyone searching on the app.
TIP: With Later for desktop, you can write captions and schedule your posts in advance.
Instagram is first and foremost a visual platform.
And while users no longer gravitate to super polished content, it’s still worth posting photos and videos that are high-res, on-brand, and easy on the eye:
Whether it’s bold colors or branded illustrations, make sure you’re scheduling Instagram content that’ll make a good first impression to anyone who visits your profile.
This way, you can convert them into a follower and potential customer.
TIP: Later’s Visual Planner tool will keep your grid looking on point. And the best part? It’s free. Create an account, now:
So… Why Choose Later as Your Instagram Scheduler?When picking the right Instagram scheduler for you, it’s important to think about what features meet your needs.
With Later’s Instagram scheduler you can:
Upload unlimited photos and videos to your Media Library
Schedule up to 10 posts per month
Find stock photography via Unsplash
Use the Saved Captions tool
Crop, edit, and filter your content
Access the Visual Planner feature to help design your Instagram grid
Use Linkin.
bio to easily drive traffic to your website
Track and measure your weekly and monthly growth with Later’s Analytics tool
And if you upgrade to a paid plan, you’ll get even more features including:
The ability to schedule and auto-publish carousel posts
Hashtag Suggestions to find relevant hashtags
The ability to create a post and save it as a draft
Instagram location and user tagging
The ability to schedule Instagram Stories
Best Time to Post — to find your personalized best posting times
A Shopify store integration with your Linkin.bio
And more!
In a nutshell, Later can help you spend less time posting on a whim, and more time growing your business and nurturing your community.
Plus, with extra time on your hands, you can take some well-deserved downtime — especially on the weekends.
Create a free account and start scheduling your Instagram posts with Later today — it’ll take less than five minutes.
About the Author
Monique Thomas
Content Marketer
Monique is Later's Editorial Content Marketing Manager. You can usually find her sipping matcha or adding another book to her TBR list. Say hi on Instagram — @wordsbymonique
Plan, schedule, and automatically publish your social media posts with Later.
Category Instagram Tips & Resources
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© 2023 Later. All Rights Reserved.
How to make delayed posts and stories on Instagram
The social network itself still does not have special mechanics. But there are at least three suitable solutions. Detailed instructions on them were compiled for Pressfeed by the author of the blog SMMplanner Alexey Edakin.
There is no built-in function for delayed publications in the Instagram application and on the website, as is done in VKontakte or Odnoklassniki. But on the other hand, Facebook, which owns Instagram, offers two tools at once - Creator Studio and Business Suite, where this function is available.
How to make a delayed post on Instagram on PC
Creator Studio is the official Facebook posting tool. It is simple: you need to go to your Instagram account, click on the "Publish" button, set the release date. Everything, the post will go to the "future"!
Change account type on InstagramFor delayed posting, your Instagram account must be switched to a business profile.
To do this, go to Settings → Account → Change account type.
Link the page to Facebook immediately: Edit profile → Page → Create or connect a page.
Associating an account with FacebookNow let's start delayed posting.
Step 1. Go to the Facebook Creator Studio homepage. Select the tab to enter Instagram. You will need to enter your username and password on a new page.
Log in via InstagramIf you have linked pages on Facebook and Instagram, then log in via Facebook - this way you can send posts to both social networks.
Step 2 . Click "Create Post" and select "Instagram Feed".
You can also make a delayed video in IGTVStep 3. Create a post. Add a photo or upload several at once to make a carousel. There is no built-in editor, but you can mark an account and crop images to 1:1, 1.91:1 and 4:5 formats.
You can add a geotag to a post The maximum amount of text is 2200 characters. You can make 30 mentions and post 30 hashtags. All indents and paragraphs will be preserved - you do not need to use services to create invisible spaces.
In advanced settings, you can disable comments for a post and write alternative text for uploaded images.
Post advanced settingsStep 4. Making a delayed post. Click on the arrow next to the "Publish" button and select "Scheduled Post". We set the time and day.
A delayed post cannot be released immediately to the feed - the minimum time is +10 minutes from the current one. Planning for later dates is unlimited - you can set any day and time.
We plan to release a post on InstagramAs a result, the delayed post will appear in the profile exactly at the specified time, with all tags and a breakdown by paragraphs in the text.
A delayed post is no different from a posted one from the application You can view all posts in the "Content Library" section - the first in the list will be scheduled publications. In the same section, you can see the number of likes and comments for each post that appeared on your account.
Creator Studio has a publication calendar - this is a visual content plan. A scheduled post can be edited or its deadline can be shifted - this helps to flexibly change the order of posts.
Publication calendarIn the "Statistics" section, you can see the audience and study the dynamics of likes, coverage. The data is available for a week and a month and is no different from the statistics from the application.
How to view Instagram statistics on a computerCreator Studio has apps for iPhone and Android, but delayed posting is only available for Facebook. If you want to make scheduled posts on Instagram from your phone, you will need to install Business Suite.
How to make a delayed post on Instagram from the phone
Business Suite is a marketing platform for managing advertising and commercial accounts on Facebook and Instagram. The service has an online version and applications on the phone. The functionality is wider than that of Creator Studio, so you can also do delayed posting on Instagram.
You need to transfer your Instagram account to a business profile and link it to Facebook - the Business Suite can only be accessed through this social network. See instructions above.
After that, install Business Suite on the phone.
Step 1. Download Business Suite to your Android phone or iPhone.
Download Business Suite to phoneStep 2. Login to Facebook by email and password. Click the "Publish" button in the center. We switch in the post editor to the Instagram profile.
If you do not switch, the post will be sent to both social networks at onceStep 3. Create a post. We write the text, add an image, mark people and put a geotag. We click "Next".
Writing a post. Limitations are the same - 2,200 characters maximum Step 4. Set the exit time. Click "Publication scheduling options" → "Schedule for the future". Specify the date and time. Click "Schedule" and go back. Click "Publish".
The post went on hold. You can find it in the "Publications" → "Scheduled" section. You can edit the post, change the posting time, or delete it.
Guide "How any company to start publishing in the media"
How to choose the media, make friends with journalists and what to check in the text before sending.
Watch for free
How to delete a scheduled post for InstagramBusiness Suite, like Creator Studio, has access to profile statistics and a number of advanced features: you can reply to direct messages and run targeted ads. The only downside is that you can’t schedule stories in both services. But there is a solution.
How to make a delayed story on Instagram
To do this, we will use one of the delayed auto-posting services with the ability to edit stories - SMMplanner.
Step 1. Go to the SMMplanner website. We enter the account, create a new one or do it through any social network.
Step 2. Enter the menu. Go to the menu tab and select "Accounts".
To enter the menu, click in the upper left corner - the list will openStep 3. Connect your Instagram account. Select "Advanced API SMMplanner". Enter login and password.
What does this mean: publishing via the Instagram API will not allow you to create delayed stories - its functionality is the same as Creator Studio.
ConnectingStep 4. Planning stories. We return to the "Posts" section and click "Schedule a story."
Planning a Story Step 5. Creating a Story. First, select an account, then make a background - you can upload a photo or video. All stickers from the application are available, but if you need text, you will first have to add it to the image. You can use the Canva or Crello editors that are built right into SMMplanner.
Step 6. Plan the time. Click "Schedule", set the date and time. After that, the story will appear in the "Posts" list - it can be edited or rescheduled for another time.
Instagram is in no hurry to introduce delayed posting directly into the application - apparently, it considers that this function is only needed by SMM-boxes and commercial accounts. Therefore, you have to use Business Suite, Creator Studio or SMMplanner. On the other hand, it is more convenient to create publications in these tools: the functionality is wider, it is possible to save drafts and plan a content grid.
Delayed posting on Instagram (2023): free and without software
- Updated on 03/25/2022
- Author Zarina Musina
More recently, Facebook has pleased with the function. Now we can do delayed posting and schedule publications in advance without using additional programs and services.
Disadvantages of third-party applications
There are 2 disadvantages to using auto-posting services:
1. In some services, you need to enter the login and password from your Instagram account .
It is very easy to get into fake sites that simply collect logins and passwords of promiscuous social network users. I am too distrustful and I don’t want my account to be spammed in the comments “I earn up to 46 thousand a day with my child” after some time.
2. Other services access the account via API .
This method is safe for your account data, you just give access to actions on behalf of your Instagram profile without entering a login and password. But here another nuance appears: for suspicious actions, your profile may be banned.
For example: you have scheduled a publication through such a service for 18:00. And at 18:03 you go to Insta from your phone - like, post a story or just scroll through the feed. Instagram sees it like this: 2 active users on 1 account from 2 different devices from 2 different countries (such services are often placed outside the CIS) - it looks suspicious. Ban.
Therefore, in consultations, on live broadcasts and in private conversations, I did not recommend using different gliders. It's good that Facebook made this feature for Instagrammers.
Schedule a delayed post on Instagram
To schedule a post, go to Creator Studio. There are two ways to get here:
- Go to the link - https://business.facebook.com/creatorstudio
- Go to business manager FB - Tools - Creator Studio
Go to the Instagram tab , to do this, click on the logo on the Instagram logo. If this is your first time here, you will need to enter your username and password from your account. You trust the data to Facebook itself, and not to third-party applications, so you can not be afraid for your data.
In the upper left corner, click on the " Create Publication " button. The service allows you to publish a post in the feed, or a video in IGTV.
Here you can also view account statistics: audience data, reach, engagement, impressions. In general, all the same numbers that are shown in the application. Below you can add other Instagram accounts.
Select " Instagram Feed " and the " Your Post " window will open. Insert text into it, upload a photo of the post, specify a geotag and, if necessary, enter hashtags. In one post, you can use up to 2200 characters, 30 hashtags and 30 mentions of other profiles.
You can publish the post right away, or you can set the desired date and time. See the little triangle on the right next to the " Post " button?
Click on it, select " Scheduled Publication " and enter the date and time.
Delayed posting via Facebook allows you to schedule posts several days in advance.
