Every brand and business is unique, so there is no one size fits all solution when it comes to getting a good Facebook cover photo. But there are a few things to consider in order to improve your Facebook game.

Optimize for mobile devices

When we look at our Facebook profiles and change our cover images, we are most often on the desktop, but the vast majority of people browsing Facebook are do it through mobile devices .

This means you need to make sure that your cover art conveys the same message on both desktop and mobile.

Branding

Consistent branding with your Facebook profile is very important as your customers want to know right away that your profile is correct and not a fan/spam account.

Creating a Facebook cover that matches your brand guidelines will build customer confidence. This includes using colors related to your business, ensuring your language is consistent, and repeating the messages you use on your website in your images.

CTA Rule

You found great images. They can be attractive, motivational and viral. But, nothing beats the cover photo of with the call to action. Your cover photo can be used to advertise your sale or a new product you've launched.

No matter what is new to your business, you must encourage your customers to learn more about you.

Test videos and pictures

Video and image testing can help you understand what your customers want . Images may be great for engaging on Facebook, but videos help motivate your customers to visit your site. You will never know what motivates your customers until you test your scenarios.

Make it fun

All images should be created to grab attention, and Facebook cover images should be no exception. Creating images that people want to share with friends and family will mean free distribution and brand promotion by people who love you and your business.

Social proof is much more important than advertising and marketing in today's e-commerce environment!

Facebook Cover Tool

There are many tools that can help you create Facebook covers so you don't have to deal with a designer every time you need a new image.

Below are five of the most popular creation tools on Facebook, so you can start creating right now.

1. Canva

   Canva is an image creation tool for any platform, but especially for Facebook covers. Their cover templates are also easy to use. You simply choose the layout, images, fonts and colors that suit your brand and you're done!

2. Adobe Spark

   With Adobe Sparks, you can create stunning Facebook covers for free. This tool helps you create vibrant banners that enhance your brand and engage your audience in seconds. Plus, they look super professional.

3. Bannersnack

   Bannersnack has tons of templates to get you started, just drag and drop your image and text and get great results in minutes. This free tool also has millions of stock photos and animations.

4. Fotor

   Create eye-catching Facebook covers with Fotor that express your brand's emotions in just a few clicks. In four easy steps, you can have the perfect asset for your Facebook strategy that will increase the engagement of your followers.

5. Crello

   Crello lets you create Facebook covers or videos that your followers will love. Their templates offer users inspiration and creativity so they can create resources that would normally be beyond their capabilities. With Crello, you can compete with the bigger brands in your market.

Resume - Facebook Page Cover

Facebook Covers are a fantastic opportunity to promote your brand or deliver a specific marketing message to your target audience.

Remember :

• Facebook cover photos display at 820 pixels wide by 312 pixels high on desktop and 640 pixels wide by 360 pixels high on mobile devices.
• It's best to create an image that is 820 pixels wide and 462 pixels high, keeping in mind that on desktop devices, the top and bottom of the photo will be cropped by 75 pixels each.

When creating your Facebook cover, keep these best practices in mind:

• Grab the viewer's attention with a strong focus image.
• Focus on the right side of the image to visually balance the layout of the Facebook page.
• Avoid adding small text or visual details that would be difficult for smartphone users to see.

Finally, after you've created and uploaded your cover image to Facebook, be sure to check how it looks on different devices and make any necessary adjustments. So you can be sure that she will look great for everyone!

The Complete 2022 Facebook Cover Photo Guide: Scale, Sizes, Tips & Samples

Your Facebook cover photo is the first thing people will notice when they see your page. When you're looking to create the best first impression, everything matters: size, content, text, mobile readability, etc.

In this guide, we'll look at Facebook photo and video size rules, templates, and examples. Let's talk about what to do and not to do, and much more, which will help you create the most effective and impressive cover photo and video.

Before we begin: get familiar with the necessary terms

In order for everyone to be on the same wavelength and understand what will be discussed, it is necessary to go through the basic terminology that will be used in this article. You won't find a lot of technical information, but there are some terms you still need to know. So:

• The photo cover is a space for a panoramic image at the top of the Facebook page, located above the avatar. Business accounts can use it to highlight their products, services, and more.
• The Safe Zone is a small part of the Facebook cover photo that is always visible on all social networks.

• A pixel (px) is a constituent element of a digital image, as well as the smallest unit of information. For example, an image might be 640px wide by 512px high, which is easy to see when you zoom in.

• PNG (portable network graphics or “portable network graphics format”) is one of the most commonly used formats in which image compression is lossless.

Facebook cover photo dimensions

Facebook cover photo is a large high resolution image. But with such a huge number of rules and sizes (covers, avatars, links to photo publications, etc. ), it's hard not to get confused. Here are some specifications:

For desktop users, your cover photo is displayed at 820px wide by 312px high. For those using the mobile version, the photo will be limited to 640px wide and 360px high. If the photo does not fit within the designated frames, it will be automatically resized to fit.

Luckily for Facebook users, all photos are scaled to fit the cover space. Depending on the original dimensions of the image, it will be stretched or cropped. Automatic correction does not distort the image. However, the image may become slightly blurry if it is small and has a low resolution.

The cover photo is the largest image on your page. It can make a good impression of you when you first visit the page, but it can also destroy it. If the selected image does not meet the requirements, then you may experience some difficulties. For example, an image can be "pixelated" as discussed earlier. Also, part of the text may be “cut off” during correction, or the entire layout may look awkward.

Facebook Headline Size: Desktop vs Mobile

As shown in the image below, both the mobile and desktop versions cut off significant portions of the original image. Therefore, it is best to position the main part of the image and text closer to the center. Then you will avoid the risk of losing important information.

Some users are annoyed by the inability to upload different images for mobile and desktop versions. To avoid this problem, you need to choose an image that will fit both formats. The generally accepted size is 820 x 360 px. In the images below, you can see how Facebook automatically resizes the same image that was already created with this fact in mind.

”

There are more reasons to make your pages mobile friendly. For example, 71% of website visitors are mobile users. Thus, it is very useful to make your content available to all users.

Facebook cover photo sizes

All these rules and sizing requirements make the process of creating a Facebook cover photo very intimidating. To make your task easier, we have collected practical recommendations and the most important tips. There's plenty of room for creativity - all you need to do is make sure that your cover image follows three basic principles:

• Text – A concise slogan can play an important role in getting attention. Small text serves as an additional way to interact with users and allows you to effectively promote your brand message.

• Emotions - if you get an emotional response from visitors, they are more likely to remember the content they have viewed. For example, creating a connection between a brand and feelings of friendliness, inspiration, warmth, and happiness has a positive effect on users' purchasing decisions.

• Relevance – Your cover photo should be relevant to your audience as well as your brand message. Find a balance between making the cover useful for searchers and reinforcing your company's interests.

Once you've mastered these basic principles, you can move on to the rest of the helpful tips. Let's explore practical tips on how to create relevant and visually memorable Facebook covers:

1. Follow Facebook cover photo requirements
   It never hurts to read Facebook's official requirements. There are no critical consequences for non-compliance, but you don't want to put your Facebook page at risk of being taken down. You can always refer to the official requirements when choosing a photo:
   • Covers are visible to all users.
   • Cover art may not contain false information, be misleading, or violate anyone's user rights.
   • Be sure to check the size requirements before uploading a photo.
2. Create an eye-catching cover photo
   
   Whether it's a photograph, a hand-drawn illustration, a stock image, or anything else, make it visually impactful. You can use colors. Color schemes can affect how an audience perceives a picture and creates an impression in different ways. Play with different color combinations to change the tone of your work - they can be bold, sophisticated or romantic, depending on what you're aiming for.
3. Apply the old 20% text rule
   The old Facebook rule allowed text to be no more than 20% of your cover photo. Although this rule has technically disappeared, the general impression of its usefulness has remained unchanged. If your cover photo will contain text, try to keep it concise.
4. Choose colors that harmonize with your brand aesthetic
   
   A single color scheme will bring consistency to all your channels. Treat your Facebook page as an extension of your business. If you have certain colors that are used in your physical and online stores, then you can also use them on various social networks. platforms. In this case, your brand logo will become even more recognizable.
5. Keep your cover simple and clear
   
   A neat image grabs users' attention more effectively than an image with lots of detail. Determine exactly what you need to put on the image. Even if you feel like downloading tons of information, don't do it. It also doesn't mean that you have to conform to minimalism. The overall impression should be such that your image becomes recognizable - so the less details it has, the easier it is to remember.
6. Don't try to put your avatar on the cover photo
   The old Facebook format allowed users to use some tricks to add an avatar to the cover photo. If you come across this advice, please be aware that this feature is no longer available for business profiles.
7. Promote your current events and products
   
   Seasonal and current covers can be used as announcements of new products/services/events. In such a discreet and visually pleasing way, you will attract more attention to what you are promoting. If you periodically change the covers, this will keep the audience interested in the content on your page.
8. Give your action buttons a nice design
   You can try emphasizing call-to-action buttons such as Sign Up or Buy Now. Facebook used to ban designs focusing on these buttons, but that restriction has now been lifted. However, remember that the layout for mobile versions is different.
9. Experiment with shifting focus to the right
   
   Facebook's current layouts place the avatar on the left while the cover image takes up all the space on the right. Most of the important elements on your cover can be placed on the right for even alignment. This will give a balanced look and create some extra space.
10. Include a description in your cover photo that supports your active buttons
    If your Facebook page or marketing campaign has certain active buttons, add them to the description of the new cover. This is another way to keep your feeds consistent. In addition, you can insert a link to your offer so that visitors have direct access to it.
11. Don't forget mobile users
    
    
    As mentioned in the Facebook cover photo size section, you need to keep mobile users in mind when creating your cover. You don't want to lose a huge part of your audience. Once you've settled on a particular image, test it on different devices to see how it performs on different layouts and screen sizes.
12. Attach a post that matches your Facebook cover photo
    When you have a lot of elements for the same purpose - your cover photo, description, action buttons - you can complete this set with a post on the same topic and attach it. The post will be highlighted at the very top of your wall for 7 days and will contribute to improving conversions.
13. Use your cover photo to attract more visitors
    Your chances are equal to the amount of time and effort you put into creating your cover photo. Therefore, it should be not only attractive, but also competitive. Of course, you should not write the template "Buy me!" or "Offer ends today!", you can subtly lead to what you want to sell. For example, add a general hashtag, organize a challenge, or something similar.

Mistakes to avoid

As long as you're free to put any image on your Facebook cover, some decisions can have a detrimental effect on the performance of your page. Here are some common mistakes and reasons why you should avoid them:

• Same cover photo for different purposes. Cover image sizes for Facebook events and Facebook groups are different, so you need to optimize them. Otherwise, inappropriate sizes and resolutions may not fit. And you also need original and recognizable pages, not templates that imitate each other.
• Too much text. A large amount of text creates information overload in the eyes of the audience. It is best to keep the number of words to a minimum so that the text stands out. Also, try to avoid stretching the text all over the picture.
• Too many details and clutter. According to the previous point, you do not need a randomly filled picture. To reduce the visual load on the visitor, you'd better get rid of everything that is not essential.
• Ignore page format. You need to remember the details of your Facebook template. The cover image will be partially cropped with your avatar and your name (desktop), or the edges will not be visible (mobile). Make sure that the text is fully visible in both versions and that the cover does not repeat the image from avatar
• Template and forgettable images. In the absence of an original custom image, you have no chance of creating a powerful visual impact on visitors. People are browsing a huge amount of content these days, so it's important to grab their attention with something they haven't seen yet. A carefully crafted, unique cover will most effectively communicate who you are.
• No clearly defined brand. This mistake is another way to make your page less memorable. The custom colors and brand logo contribute to the level of brand awareness. Make sure everything is subtle but unambiguous because users don't really like head-on content.

Perfect Facebook Cover Photo Examples

Many brands are already following the above guidelines. Here are some examples of great Facebook covers you can use.

The first is a graphic design tool that uses its cover image to encourage users to create posts with their hashtag. It combines mutually beneficial colors, elegant design and a clear brand logo. Active buttons with text attract the attention of visitors, but do not put pressure on them with an excess of information.

Next is a TV network that is promoting one of their most popular shows right now. This poster adds relevance to the page and can be used in other social media posts. networks to complement the entire marketing campaign. The colors are very bright and prominent, and there is no detail around the edges, which helps users concentrate better.

Finally, here is an example of how to arrange an image so that it displays correctly on all devices. The cover is right-aligned, which emphasizes the avatar on the left and balances the overall picture. The company specializes in retro style accessories, and the photo suits the concept and atmosphere of the brand.

How to Create a Facebook Cover Photo: A Step-by-Step Guide

Suppose you have an image that you want to crop according to Facebook's requirements. Here's what you need to do.

Step 1. Open the free online editor pixlr.com .

Step 2. Load the image into the workspace.

Step 3. Change the "Borders" box to "Output Size" and set the width and height to 820 and 360 respectively (this is the optimal image size for both desktop and mobile versions). Drag the cropping tool according to how you want to crop the image and hit enter.

Step 4. Go to "File" - "Save As..." and change the format to PNG. Save the image to your computer.

Step 5. Go to your Facebook page. Click "Add Cover" or "Change Cover" in the top left corner and select "Upload Photo".

Step 6. Click on the desired image and save the new cover. Ready!

Facebook cover video

Instead of a cover photo, Facebook business pages now have the option to upload a video cover. The main purpose of this feature is to increase the number of interactions with users. The video format opens up a lot of possibilities for what a brand can share: provide useful information, showcase your product/services, show you behind the scenes, etc.

The Facebook cover video needs to be at least 820 x 312 px, but the recommended dimensions are 820 x 462 px. The resolution can be up to 1080p and the file size must be no larger than 1.75 GB in .mp4 or .mov format. Video length must be between 20 and 90 seconds.

Keep in mind that all videos play in a loop, which means that the video will play continuously until the user leaves the page. Thus, you need to make sure that it starts and ends with a smooth loop, that is, the moment of merging the end of the video with its beginning passes naturally.

The video should not contain anything annoying or too bright, so as not to cause discomfort during repeated viewing. This can create the exact opposite effect of what you would like your cover to achieve. Instead, try to create balanced and engaging content without being too intrusive. Just like with images, brands can present and promote their products, add clickable buttons, add some text, and share their messages with the audience.

Examples of Facebook cover videos

Since the ability to add a cover video has only recently been introduced to Facebook, there aren't too many examples. Nevertheless, we have collected some of the most interesting ones that demonstrate the possibilities of this format.

This monthly magazine uses a cover format to draw attention to its upcoming issue. The video zooms in smoothly enough so that the text remains legible and all the colors used are pronounced. At first glance, it doesn't look like a magazine cover at all, which encourages readers to take the extra time to look closely and figure out what it is.

The following example is an online training platform. The motivational component fits perfectly with the main message of the brand. You can also easily post the video to any other social network. networks.

Learn more

• 
  How to revamp your instagram
• 
  How to change accounts on instagram
• 
  How to see impressions on instagram
• 
  How to build fitness instagram
• 
  How do promos work on instagram
• 
  How to stop followers on instagram
• 
  How much is a 50k instagram account worth
• 
  How long can i use copyrighted music on instagram
• 
  How to enlarge pics on instagram
• 
  How to get into someones whatsapp
• 
  How to live stream on facebook iphone