How to see impressions on instagram
Instagram impressions - What they are and how to get them.
152
SHARES
This post is also available in: Français (French)
Post content
- 1 Instagram analytics features
- 1.1 What is Instagram?
- 1.2 Instagram’s features
- 1.3 How does Instagram work?
- 2 What is ‘Instagram Insights’?
- 2.1 How to access Instagram insights
- 2.2 How to analyze those metrics
- 3 The difference between reach vs. Impressions
- 3.1 What are impressions on Instagram?
- 3.2 What is reach on Instagram?
- 3.3 How to check impressions on Instagram
- 4 How to measure Instagram impressions with Tweet Binder
Instagram analytics features
The more social media networks grow the more opportunities they collect. Social media is a gold mine of opportunities when it comes to brand awareness. Nowadays, brands are all social media-oriented because they know how useful it is. It doesn’t matter if you’ve got a small company or a multi-billion company. There are some companies out there who grew their business with social media only. They grew their sales, had a larger exposure with time and grew their company in the process. In this post we will learn about Instagram in particular. Have you ever heard of Instagram impressions? If you want to know more about them, keep reading this post. But, if you don’t like Instagram and you want to start creating your own Twitter reports, click on the following button:
Create a FREE Twitter report
That’s how powerful social media is, and that’s why you should think about using it. Now one of the most famous social media networks is Instagram. We can see that nowadays Instagram is slowly growing and adding unique features by the year. So, a lot of businesses moved their attention from Facebook & Twitter only to Instagram as well. If you’re one of those businesses then you’re at the right place.
With this guide, you’ll be able to understand what Instagram is and how to analyze it for your own advantage.
What is Instagram?
Instagram is a social network that was built in 2010 that was photos and videos oriented. It was first available only in iOS but then it became available in 2012 for Android as well and it was purchased by Facebook in the same year.
Instagram allows you to follow people, to be followed back, to post pictures, like other people’s pictures and to have a feed of your own. Your feed on Instagram will show you the latest posts of your following list and their stories as well.
Instagram’s features
Instagram has many features which are:
- Image editing
- Filters
- Hashtags
- Mentions
- Private messaging
- Location tagging
- Video editing
- Stories
- Live videos
- User tagging
- Public/Private profiles
- Identity verified badge for celebrities
How does Instagram work?
You’ll first have to sign up to start using it.
You can either sign up using your Facebook account or sign up using your email address and so on. Before you sign, you’ll have to download the app which is available for both Android and iOS.
There is also an app for windows 10 or a desktop portal for desktop owners, but it’s quite limited. You can not upload any pictures or videos from it, you can only scroll through your feed, search for things and so on.
What is ‘Instagram Insights’?
There are two kinds of profiles on Instagram, the business one and the personal one. If you’ve got a business account then, obviously you’ll need the business one since it has more features that you can unlock.
One of those features is Instagram insights (also called Instagram analytics). It’s an analytic tool that provides you with data and information about your account. It allows you to find out how many impressions you’ve got, your reach, your follower demographics and so much more.
How to access Instagram insights
Just like it’s been said before, in order to access Instagram Insights, you’ll first have to switch your personal account to a business one.
Doing that will allow you to get access to all kinds of data. There are three different places on Instagram where you can access your data. Users can access your data from your images and videos by clicking on view insights that appear at the bottom of the post.
Access your story’s insights by swiping up and checking how many people have seen your story. A user can even see how many people forwarded it, how many people swiped next, how many people found their story from hashtags, and how many people visited their profile after seeing their story. And users can also access their insights from their account page. By clicking on the top right of your account; they’ll be given various choices including statistics where it has a graph icon.
Users will be redirected to their analytics in no time, and in there they’ll find all sorts of data. You can find out how many people checked out your account and how many views you’ve got in the past week. You can also find out how many followers you’ve got and how many people followed you in the past week.
Instagram Insights allows you to find out the number of Instagram impressions, reach, website clicks and CTAs clicks of the past 7 days. It also allows you to find out how many posts you’ve got in total and how many were added in the past week.
How to analyze those metrics
Now that you know what Instagram Insights are it’s time to learn how to use them. Go over to your Instagram Insights and all you’ve go to do is click on the audience section that is on the far right. If you click on it then you’ll get a summary of your audience’s demographics.
You’ll first learn where most of your audience is located by country and city, then you’ll find out their gender, and their age group by gender. You’ll also be able to find out the days and hours where they’re most active and available for a maximum of reach. You can even analyze Instagram in real time.
This information helps you to better understand who your followers are and where they’re from so you can assess whether you’re reaching your target audience on the platform or not.
You can find out how to impress more audience by targeting special days or hours, or you can find out if you’ve got more female audience than men and how to use that for your advantage.
The difference between reach vs. Impressions
We often think that reach and impressions are the same thing and use them for the same context. But that’s not true. Reach and impressions are totally different things and their meaning changes from a platform to another. What Facebook considers as impressions are referred to as reach for Twitter. And so on, so they shouldn’t be mixed and they shouldn’t be used in the same way for all platforms.
What are impressions on Instagram?
There are many Instagram metrics that need to be taken into account when analyzing a campaign. A total number of posts, users who have posted, engagement… But there are two main metrics that are key to understand the performance of a campaign: Instagram reach and Instagram impressions.
These two terms may seem that they mean the same but they don’t.
Whereas reach stands for a number of people, impressions stand for a number of times. Both metrics are potential. Instagram impressions are the potential number of times someone could have seen the posts shared with the analyzed Instagram hashtag.
For example, imagine that a user has 200 followers and has posted 3 pictures using the analyzed hashtag. Then the potential impressions he has generated are 600 (3 posts multiplied by 200 followers).
What is reach on Instagram?
Instagram reach is the number of unique accounts that have seen the post. This metric is also an estimate and may not be exact. This is because there is no way of knowing if someone has effectively seen the post as everyone is scrolling up and down their screens.
So, in short, if an account has 200 followers, then its potential reach is 200.
How to check impressions on Instagram
As was aforementioned, checking impressions on Instagram is very easy. You just need to go to the insights dashboard and there you will have all the metrics together.
You can go over to the activity dashboard, scroll to the bottom and that’s where you’ll find the impressions. If you want to see the Instagram impressions of the latest picture you have posted just go to that picture and click on insights. On the bottom right you’ll find out how many impressions your post has gotten. That’s how easy it is!
How to measure Instagram impressions with Tweet Binder
If Instagram Insights were not enough for you to measure impressions then Tweet Binder is there for you. Tweet Binder is an Instagram tracker with statistics that are very easy to analyze and understand. You can now find out user rankings and most liked publications and so much more. You can get access to thorough data analysis and detailed statistics in no time. Find out your potential reach, impressions, impact and economic statistics with our tool.
Tweet Binder analyzes any hashtag on Instagram. The stats included in the report help to have a good overview of how the hashtag has evolved on Instagram.
One of the most demanded stats are Instagram impressions. Instagram impacts are calculated by multiplying the number of followers an account has by the number of Instagram posts they have sent. Once this has been done with each user, the system adds those figures to get the total number of potential Instagram impressions.
If you want to know more about our Instagram hashtag reports, you can visit our website. You’ll be redirected to a page where you can confirm your payment and where you’ll receive your data. Once that is over you’ll be able to gain access to this kind of analysis:
General Instagram analytics of a Tweet Binder Instagram report – Instagram impressions includedInstagram is one of the most used Social Networks and that is why it is so important to analyze every Instagram campaign. Stats such as the reach or the impressions help brands and agencies to know if the event has been a success or not. While Instagram reports are very used worldwide. However, if you want to give Twitter a try, follow the next button and create your free report:
Create a FREE Twitter report
152
SHARES
Instagram Impression: What Is It & How To Track
Every team wants to analyze the effectiveness of social media promotion through the lens of key metrics.
This process requires a deep understanding of each indicator & its context. Although the list varies from team to team, impressions are a standard metric that every team pays attention to.
In the world of Instagram marketing, there is a critical metric: Instagram impression, which significantly impacts your social media strategy.
99% of teams often track Instagram impressions but misunderstand it.
So today, in this post, let's figure out what are impressions on Instagram!
Table Of Content:
- What Are Impressions On Instagram?
- What Is Instagram Reach?
- Reach Vs. Impressions Instagram
- Why Are Instagram Impressions Higher Than Reach?
- Can Reach Be Higher Than Impressions?
- Reach Vs. Impressions Instagram: Which One Is More Important?
- Finding Instagram Impressions
- Instagram Impressions Breakdown
- How Do You Increase Instagram Impressions?
- What After Reach & Impressions: Other Instagram Metrics To Track
You can directly jump to a section of your choice or keep scrolling.
What Are Impressions On Instagram?
Have you ever wondered what does impressions mean on Instagram & why they are so important?
Every time you look at an Instagram post that counts as one impression.
Impressions are important as that is how you get new followers & increased likes. Impressions don't always turn into comments or likes, but they surely help in doing so. Without Instagram impressions, you won't get any user engagement! Ensure you maximize this metric to increase brand awareness.
Impressions can turn into comments, follows likes, & sometimes purchases. That's why it is important for Instagram business accounts to gather as many impressions as they can.
Image Source: SocialPros
How Does Instagram Calculate Impression Rate?
To get a percentage of your total number of likes & comments on Instagram, divide the total number of likes & comments by your follower count & then multiply by 100.
How Are Impressions Counted?
One impression is calculated when a thumbnail or expanded image is displayed. An impression is counted only once per host page URL. That means if a user scrolls away & returns or expands a thumbnail into a large image, it is counted as a single impression.
How Do You Read An Impression Instagram Story?
You can access Instagram Story Insights by viewing your Stories & tapping "Seen by." You will see impressions & followers. You can view metrics on how users have interacted with your Stories under Navigation.
Know more about Instagram Story Viewer: All You Need To Know
Image Source: Unbox Social
What Is Instagram Reach?
The total number of unique accounts that have seen your post is known as reach on Instagram.
Reach is the number of accounts that have seen your post only once. In the best-case scenario, if you have a perfect engagement rate, if every single follower of yours sees your posts, then each one of them is counted as one reach.
But, in reality, this is not always the case.
This is because, based on the Instagram algorithm, your posts are shown to the users that are most interested in seeing your content. Many of your less-interacted followers will miss your posts in their feed. If you have a public account, many of your followers might be bot accounts also which don't have any interaction with you.
Image Source: SocialPros
Reach Vs. Impressions Instagram
Reach: The number of unique users who saw your Instagram post, reels, story, or IGTV video.
Impressions: The number of times your content is shown to Instagram users.
You can measure the number of people who view your content (impressions) by the number of people who click on it. A single user can view your content multiple times. No matter how many times a single user views your content, impressions are the total number of times it is displayed. Reach is measured as the number of unique people who see your content.
So if one user views one of your posts three times, that would count as one reach & three Instagram impressions.
Why Are Instagram Impressions Higher Than Reach?
If you look at your Instagram post insights, you will find that the amount of reach is less than impressions.
Most of the time, Instagram impressions are higher than reach since impressions are the number of times your content has been viewed. The same post can be viewed several times by a single user. If the profile can be visited several times, then your stories can also be viewed several times.
When Instagram impressions are higher than reach, your audience views your content multiple times. Your content with high impression rates can help you understand what type of content is performing well on the platform.
Impressions are important if you want to increase your brand awareness. It's quite hard to make every single one of your followers view & engage with your content on the platform.
You can make use of promoted content to maximize this metric.
Can Reach Be Higher Than Impressions?
No. Impressions turning into engagement are counted as reach. Even if they don't, those impressions will still be counted as one. Hence, reach is a subset of impressions & cannot be higher.
Reach Vs. Impressions Instagram: Which One Is More Important?
Both impressions & reach are important metrics you should track to measure your Instagram performance. You can't choose one over another as they both essentially measure social media engagement.
Reach is useful for evaluating the quality of content. It is a sign to check the structure & quality of your content if the reach is high, but there are no conversions. On the other hand, impressions give you a hint about how users are responding to your content. If the response is cold, you should change the target audience or purpose of your content.
To keep increasing your engagement, both metrics are important and crucial for your Instagram marketing strategy.
The more people engage with your content, the more likely Instagram is to show your content to more people.
Finding Instagram Impressions
It's important to know how to find & track your Instagram impressions. Here's how:
Step 1: Open the Instagram app. Go on your profile by tapping your profile picture at the bottom-right corner.
Step 2: Tap on the hamburger icon in the upper-right corner. From the menu that opens up, tap 'Insights.'
Step 3: Scroll to the bottom of the page & you'll find a row that reads Impressions.
You can track daily impressions on the Insights page. You can also see if your impressions have increased or decreased compared to the previous week. Once you find your Instagram impressions, you can start tracking them & watch them grow with your efforts!
Know more about How To See Post Insights On Instagram
Instagram Impressions Breakdown
1. Profile Impressions
Profile Impressions gives you an overview of your account status over the last 7 or 30 days.
You can see the total impressions & reach for your posts, stories, or videos. You can also see data on the different actions users have taken on your account, including profile visits & clicks on different elements.
2. Audience Impressions
Audience impressions include the data about your audience. It shows the breakdown of your audience according to their location, gender, & more. It is not directly related to the number of Instagram impressions you receive. However, you should take into account the days & times your followers are most active from audience impressions to increase the reach of your posts. If you publish your content at those times, you can easily get more Instagram impressions.
3. Content Impressions
Content impressions will allow you to analyze and compare the performance of content published on the platform. The data is divided into posts & stories. You can view the total number of impressions & the number of accounts reached for both.
Image Source: HubSpot
4. Statistics Of Each Publication In The Feed
Statistics of each post in your feed give you a breakdown of the impressions. You can learn from which locations users viewed your content (homepage, profile, explore page, hashtags, etc.)
You can also see what percentage of the accounts reached were existing followers and which were new users. You can track impressions & reach on every Instagram post. This section shows you where your post was displayed & which source brought how many impressions. Here's a breakdown:
- Impressions from Home: Post viewed from the home feed
- Impressions from Profile: Post viewed from your profile page
- Impressions from Location: Post was viewed from a location tag
- Impressions from Hashtags: Post was viewed from a hashtag search
- Impressions from Explore: Post was viewed from the Instagram Explore page
- Impressions from Other: Post was viewed by other sources
Impressions from other include:
- Shares: Post has been shared in direct messages or outside the Instagram app
- Saves: Post has been saved in the Instagram app to be viewed later
- Tags: Posts from other Instagram users who tagged you
- Mentions: Posts from other Instagram users who mentioned you in their caption
- Notifications: Posts that show up in the "FOLLOWING" tab in the notifications
Also, impressions from others could include all traffic from outside Instagram, such as sharing links to the posts in email, blog, and other social media platforms like Telegram, Whatsapp, YouTube, or any other external website.
5. Impressions Instagram Story
Instagram provides data on the impact of each of your stories during the 24 hours of its visibility. This includes impressions, reach, interactions, and more.
Since impressions allow you to know if users are returning to view your content again, impressions on Instagram stories indicate that your followers have watched your stories more than once.
How Do You Increase Instagram Impressions?
If you are trying to grow your brand on Instagram, one of the most critical things you can do is to track your Instagram impressions. Let's now understand how to increase Instagram impressions.
Establish A Reputable Instagram Account
You first need to establish a reputable account to get more Instagram impressions by filling out your profile entirely & accurately from your profile photo to your Instagram bio & link in bio.
Once you have completely filled your profile, you can start using the platform to its full potential by sharing interesting posts.
Keep in mind that it takes time & effort to grow an engaged & successful account, but the results can be worth it!
Image Source: Statusbrew Instagram
Use High-quality Images
When uploading image posts, ensure that it's clear & in focus. This will ensure that your followers can clearly see the photo & that it will stand out in their feed.
Image Source: Pringles Instagram
Use Relevant Hashtags
Hashtags are a great way to increase Instagram impressions. People use hashtags to see what other people are talking about, what events are happening, or just to get ideas for their own posts.
Know more about 300+ Best Hashtags For Instagram In 2022
Post At The Right Time
Posting at the right time on Instagram will bring your post in front of the right people at the right time, hence increasing your Instagram impressions.
Know more about The Best Times To Post On Instagram
Like, Share, & Comment On Other Posts
When you like, share, and comment on other posts, you not only increase the Instagram impressions of other posts but also your own metric.
Sharing a post exposes your followers to new content & encourages them to like or comment on that post. Comments start conversations & help build relationships with other Instagram users. And all of these actions help increase your Instagram impressions.
Use Instagram Ads
Instagram ads can help you reach a larger audience & get your account in front of more people. Ensure to target your ideal audience & use relevant keywords when creating your ad.
To learn more about Instagram ads, check out this article: The Ultimate Guide To Instagram Ads
Image Source: Sleepy Owl Coffee Instagram
What After Reach & Impressions: Other Instagram Metrics To Track
While Instagram impressions and reach are important, you can always expand your analytical skills by analyzing more in-depth Instagram metrics using advanced analytics tools. The following metrics will help you stay in line with your strategies & evaluate your efforts with Instagram.
Instagram Email Metrics
- Instagram Email Contacts: Number of taps on the email link in your profile.
Instagram Followers Metrics
- Instagram Followers Count: Number of followers on your profile(s).
- Instagram Followers: Insights on the age, gender, country, city, & online status of your followers.
- Instagram Online Followers: Number of followers who were online during the specified time period.
Instagram Audience Demography
- Audience City: The name of cities where your audience currently resides.
- Audience Country: The countries of your followers.
- Audience Gender & Age: The gender & age distribution of your followers.
- Audience Locale: The locales by country codes of your followers.
Instagram Customer Action Metrics
- Instagram Direction Clicks: The number of taps on the directions link in your profile(s).
- Instagram Impressions: The total number of times your posts, stories, & promotions have been viewed. It does not include profile views.
- Instagram Phone Call Clicks: The number of taps on the call link in your profile(s).
Instagram Profile Metrics
- Instagram Profile Views: The number of unique accounts that have viewed your profile(s).
- Instagram Reach: The number of unique accounts that have seen your post or story. Story data does not include highlights, live video stories, or reshares.
- Instagram Text Message Clicks: The number of taps on the text message link in your profile(s).
- Instagram Website Clicks: The number of taps on the website link in your profile(s).
Do you want to know how to track all of these metrics not just for one Instagram profile but for multiple profiles? Well, Statusbrew's Reports Lab feature can help you out here.
Reports Lab feature offers detailed Instagram analytics, which allows you to:
- Analyze the performance of multiple Instagram accounts side by side
- Access in-depth Instagram analytics
- Schedule automatic reports within seconds
- Generate external links of reports to share with guest users
- Export reports in PDF
- Track your progress across multiple social networks along with Instagram, including Facebook, Twitter, LinkedIn, and YouTube
Having all these platforms in one place will save you time & effort as you don't need to switch between multiple platforms to check your performance from native dashboards.
You can connect multiple Instagram accounts & compare their performance side by side.
Another handy function is the automated reporting that will keep you and your team members, clients, business partners, & stakeholders updated about all your key metrics.
You can schedule weekly, monthly, or quarterly reports.
These reports will then automatically be generated & sent via email not just to internal recipients but to external recipients as well.
So, Statusbrew provides you with more functionality than the Instagram Insights section.
Measuring your social media reach & engagement, identifying the best times to post, & learning about your audience demographics are found in one intuitive dashboard.
Statusbrew also includes Instagram hashtag analytics. You can see which hashtags generated the highest engagement rates under your posts.
Statusbrew allows you to bulk schedule Instagram posts, schedule an Instagram Story, schedule first comment, schedule a carousel post and a video all within Statusbrew's environment.
Sounds interesting? Book a free demo today 👇
Try Statusbrew
Statusbrew is an all in one social media management tool that supports Facebook, Instagram, Twitter, Linkedin, YouTube, and even Google My Business.
- Social Media Analytics
How to view Instagram statistics 2023
.
Instagram account statistics could only be viewed using third-party services and programs, but now it can be done in your own account and even from a computer to Facebook in Creator Studio. Where is this statistics and how to do it on Android and iPhone?
Instagram statistics for the account as a whole, individual publications and Stories can be viewed for free, but first you need to create a business account or an author account.
👉 How to make a business account on Instagram
How to make statistics on Instagram account
You will get statistics of the photo and the whole account after switching to a business profile or author account .
You can do this for free. Previously, it was necessary to link the Facebook page. But now this can not be done.
But in order to run ads directly in the application, Facebook still has to be linked. To do this, you need to remember your e-mail and password from your Facebook account, as well as create a public page for your business account.
How to view Instagram account statistics
After transferring to a business account or an author account, you will see the inscription “View professional panel” and the “Statistics” button at the top.
If you immediately click the button, then you will immediately go to the Statistics of your Instagram profile.
If you click "View professional panel" - then you can see all the tools for working with a business account / author account. Including there will be a line "all statistics".
The third way to view Instagram statistics - in your account, click the three bars on the top right and select "Statistics"
Instagram account statistics can only be viewed from the current moment.
Everything that happened before, no one will ever know =) Therefore, you will see some intelligible statistics for the entire account within a week, and only new posts will have photo and video statistics.
What do statistics mean and how to use them for promotion on Instagram?
Statistics are needed not only to track the progress of an account, but also for potential advertisers who ask for the Reach and Engagement of an account before buying an ad. What does Instagram stats mean?
On the main screen, you can select the period from the top - statistics for the last 7 days or 30 days.
Accounts Reached - is the total number of people who saw your posts, Stories and IGTV) in a week, plus a comparison with last week. It differs from Impressions in that here each person (account) is counted only once, even if he watched your posts several times.
Therefore, Reach will always be less than Impressions.
👉 Instagram reach: what is it and how to increase it?
Click on Covered accounts and more detailed statistics will open.
Subscribers and everyone else (by reach) - how many of the audience covered were subscribed to you, and how many were not.
Content type - which content received the most coverage (also broken down by subscribers and unsubscribers)
Here you can also see which posts were the most popular in terms of reach. And if you press the triangle bracket 9 on the right0013 > , then you can filter statistics on Instagram by other indicators (comments, likes, subscriptions, etc.).
Impressions is the total number of content views. One person could watch several times, different content. Therefore, impressions are always more reach.
Actions in the profile are visits to your Instagram account plus clicks on the buttons in the account header (email, store, phone, etc.
).
YOUR AUDIENCE
Return to the first Instagram Insights screen. In the Your Audience section, click the triangle bracket on the right > . Statistics on subscriptions and unsubscribes on Instagram will open.
Increase - on this graph you will see the number of subscribers, unsubscribers and total (subscriptions minus unsubscribes).
Below are statistics by location, age and gender.
Peak periods - time (days and hours) when followers were most often on Instagram.
CONTENT YOU POSTED
Go back to the first Instagram Statistics screen. In the "Content you've posted" section, you'll see the number of posts/Stories/IGTV/Promotions in the last 7 or 30 days (depending on the filter on the top left). For each type of content, you can filter by all engagement indicators (impressions/reach/likes (likes)/comments/saves).
This will help you better understand the results of advertising from bloggers or giveaways. But this is only available for profiles with more than 10,000 subscribers. You can wind them up and go to the author’s account, especially if you don’t have enough 1000 subscribers and can’t wait to get new statistics right now. This will not hit the account engagement much. But ideally, of course, you need to grow organically, with the help of advertising from bloggers and targeting.
How to view post statistics on Instagram
To find out the statistics of views (and not only) of each publication - photo or video on Instagram, you need to open the desired post and click "Statistics".
The top line of statistics is the number of likes, comments (👉 Comments on Instagram: how to talk subscribers), transfers to Direct and saves.
Saves - how many times the "save" button was pressed.
Visits to profile - how many times they went to the account from this photo.
Reach - how many people viewed the photo. On average, there should be 30-60% of subscribers. Less - a lot of bots that do not look at posts. More — if you ran an ad, got featured, the post turned out to be very popular, shared, etc. The larger your account, the smaller the reach in % of subscribers. Old followers abandon accounts or lose interest. This is fine. The highest coverage (in % of subscribers) is for accounts with up to 1000 subscribers. To increase your reach, be sure to post regularly, with a content plan. Even according to the coverage statistics on Instagram, you can understand whether you published a post at the right time or not.
If you swipe up on these statistics on Instagram, you can find out even more interesting things about the statistics of the post.
Profile visits - how many people went to your account after seeing this post
Reach - how many people saw your post.
Impressions - how many times your post was viewed. One person can view multiple times, so impressions are always more than reach.
From main page - how many people saw the post in the feed
From "Interesting" - views from the recommended tab, with a magnifying glass. The more, the more likely that the post has become "viral" (it is sent to friends, it appeared in the recommended). Also, a large percentage happens if you promoted a post.
From profile — how many people saw the post by logging into your account
From hashtags — how many came from hashtags
From “other” - all other sources
Instagram Stories statistics
In a personal account, you can only see the total number and accounts of those who saw your Stories. To do this, swipe up from the bottom of any Story on Instagram.
After switching to a business or author account, you will have detailed statistics for each Instagram Stories.
What does each statistic mean?
INTERACTIONS
Total statistics on the number of reactions to your Stories:
Replies — how many people answered you in Direct on this Story
Clicks on the link — how many times after this Story they went to your account and clicked on the link in the description.
Visits to profile - how many times after this Story they went to your account.
REACH STATISTICS
Here you will see statistics on how many people see your Stories and how they find them:
Accounts covered by this Story (Reach) - total number of people who saw this Story
Impressions - how many times this Story was viewed .
Subscriptions — how many subscriptions after this Story.
Navigation = back + scroll forward + jumps to next Story + exits0003
Forward - Number of taps forward to view your next Story
Next Story - Number of scrolls to the next account's Stories.
Here you can understand whether was interesting or not was History , whether a person wanted to watch your content further or moved to the next account.
Exits — number of exits from the Stories view mode. Again, you can see the statistics of how the Story was able to keep the attention of subscribers.
How to use Instagram account statistics?
Do not draw conclusions after the first week, how to connect free statistics on Instagram. Check how it will change for at least a month. Compare weekdays, weekends and holidays, good/bad weather outside.
Don't be in a hurry to "give it all away" if your coverage dropped in late spring and summer. Previously, no one had such statistics, and people who do not know the general trends in social networks and the Internet are afraid of fluctuations in statistics in their Instagram account. In the fall and after the New Year holidays, there is always an increase, and in the spring and summer there is an outflow.
Of course, this does not apply to "seasonal" businesses (spring-summer travel agencies have growth, for example).
Even though many of us have a smartphone as an extension of our hand, we still scroll through Instagram less when we are on vacation, it’s summer outside, etc. Therefore, do not rush to arrange another giveaway or pour extra money on advertising if your coverage decline is seasonal. But do not abandon your account, if necessary, make pending posts for the holidays. Then even if you yourself are resting, you will still flicker in the feed of subscribers.
You will have the most reliable statistics a year after you make it. Therefore, it is best if you monitor your indicators on Instagram and write them down separately, noting what you did - cheating, advertising with bloggers, advertising (targeting), other promotion methods.
How to view Instagram statistics and what it means
How did followers come across your account? What posts do they most often save, which ones do they forward to friends, after which ones do they most often decide to call or write? What cities do they live in? How old are they? What days of the week and what time of day are they most active on Instagram?
Statistics Instagram allows you to find out this most valuable information and, thanks to it, work more accurately with your audience and increase sales.
First of all, statistics must be activated
To access statistics, you need to switch your account to a business profile. Click on the menu (horizontal bars) in the upper right corner, select from the list "Settings" , then "Account" and "Switch to a professional account" .
More on this: "How to create a business account on Instagram."
Statistics will be collected from the moment you switched.
Post statistics
Now under each post we have a sentence "View statistics" . By clicking on it, we see several numbers.
We had information about the number of likes and comments before. But now we also have "airplane" - the number below it shows how many times your publication was sent to direct to other people. And also "flag" - it signals how many times your post has been saved.
"Profile visits - 9» .
What do these words and numbers mean? The fact that 9 people who viewed the publication wanted to go to your profile.
Is it good or bad?
It may be different. This could mean that your subscriber thought:
“Wow, what a great post. I really wanted to buy from them. I’ll go see what kind of company this is, maybe I’ll ask them a couple of questions about the product.”
Or vice versa:
“Who wrote such nonsense? When did I manage to subscribe to this? For what? I’ll go look at their profile, maybe I’ll remember why I signed up, if this is not something promising in the future, I’ll unsubscribe as soon as possible.
What is reach on Instagram?
It shows how many people actually saw your post. For some, this figure may be shocking. Did you think that you have 10 thousand subscribers, and statistics show that each of your posts is seen by no more than 1 thousand people? Yes, it happens, and very often.
Coverage from 30% to 60% is a good indicator for commercial accounts, 10% -15% is very common.
By swiping up on (i.e. tapping the stats with your finger and swiping up the screen), we see more stats.
What does it mean, for example, if you see such data in the "Interesting" section?
"Subscriptions - 2". This entry indicates that two people who saw your post decided to follow your account. That is, they were not subscribers before. How do you know how they came across your post? The answer may be further.
"Scope - 1026" . The post was seen by 1026 people, we have already talked about this. Curiously, more than half of these people (52%) were not our subscribers. How did they see our post? We will also look for the answer to this question in the following data.
Impressions - 1597 . This entry means that the post was shown 1597 times. And Reach showed that our post was seen by 1,021 people – a lot less.
How can this be? Very simple. The number of impressions is almost always greater than the reach, which means that part of the subscribers saw your post two or more times.
"From the Main - 770" . That is, 770 people saw your post just in their feed. These are your followers.
"From hashtags - 582" . 582 people came across this post thanks to hashtags. Here is a possible answer to the question of how 52% of people who were not our subscribers found our post, and where these two new subscribers came from. All of them came to you by hashtag, and two of them became interested in the account and stayed. Unfortunately, this cannot be said for sure, we can only guess by comparing the data on hashtags, subscriptions and the number of people reached who were not subscribed to you before.
"From profile - 7" . These seven first came to the main page of your account, and from there they already went to the post. In what cases does this happen? For example, another Instagram account linked to you, people came to your main page, and from there they went to the post.
Either the link to Instagram was on your website, or customers saw the name of your account in the office. There may be many options. The main thing is that people first went to the profile, and then they came to this particular publication.
"From Another - 240" . This line tells you the number of people who came to your post from other sources. For example, someone sent them a link to this post in Direct or shared it in another way (in an email, via messengers, on a website), or your post was saved, and then they looked at it again, and this re-view was counted in the line " From the Other."
This way we can see the statistics of any post that was published after switching to a business profile.
We also have the opportunity to find out the statistics of the account as a whole.
Account statistics
To see the account statistics, we again need to go to the menu (horizontal bars in the upper right corner) and click on the line "Statistics" .
Here we see tabs "Content" , "Actions" and "Audience" .
Content tab
In this tab, by default, we are shown our posts and stories sorted by reach. First, the most popular - that is, those who received the largest coverage, and then in descending order.
We are also told how many posts and stories we had in total in the last week (45) and how this compares to the previous week (5 more).
We can sort both posts and stories by different parameters and for different periods. By clicking on the button " All ", we get the opportunity to select posts with the most likes - for this we need to select the line with the word "Like marks" . Or the one with the most comments. Or separate those posts, after viewing which readers started calling you - for this you need to select "Calls" . Or the ones that reposted the most.
You can also see the most successful posts by the sum of all these indicators - likes, comments, calls.
To do this, select the first line - "Involvement" .
We can also make a selection for different periods - a maximum of 2 years, a minimum of 7 days. And see separately the comparative indicators of photo posts, video posts, carousels.
The same with stories. We can sort them by ostentatious indicators - "reach", "clicks to the site", "calls" and others, and also make a selection for different periods, but the maximum possible period in the case of stories is 14 days.
Action tab
In this tab, you can see how reach, impressions, and other important indicators have varied over the past week - the number of visits to the profile, clicks on the site, clicks on the "Getting Directed" button.
Explore
Explore shows our total reach and impressions for the last week.
We see that the coverage was 3854 people, and it is very much reduced compared to the previous week.
Total impressions - 17698 people, and also a noticeable decrease compared to the previous period.
Also on the graph, we can see which days the coverage was more or less.
And by pointing a finger at this graph, we see specific figures - one and a half thousand coverage on Monday and Wednesday, almost the same on Tuesday, on other days much less.
Interactions
In the "Interaction" block, you can see how many visits to the profile, clicks on the site from the profile, clicks on the button "How to get there".
We are also shown a graph of the distribution of this activity during the week. We see that the most actions were on Wednesday - 57 pieces.
To see specific figures, touch this graph with your finger.
“Audience” tab
In this tab, we can see how the number of your subscribers has changed over the past week, in which cities and countries your subscribers live, how old they are, what time they are most active.
Growth
This tab gives us information about the number of subscribers. In particular, about how many people have unsubscribed from us, how many have subscribed, and what the result is an increase - it can be positive and negative, when after all the subscriptions-unsubscribes, the number of subscribers has decreased.
In our example, 12 unsubscribed, 16 subscribed, the end result is plus 4 subscribers this week.
Below we see a graph of the number of subscribers. We see a failure on Saturday. We can press our finger on this failure, and we will be shown more detailed information about it. We see that on Saturday, December 7, three people unsubscribed from us and no one signed up.
And if we want to find out what kind of publications led to such a result, we can click on the button "View publications" and we will see just posts and stories for December 7-8 and statistics on them. In this way, you can understand which publications readers do not like. Although in our case the numbers are too small to speak of conclusions. Rather, they are within the bounds of statistical error.
Top locations
Below we can see information about the cities in which our subscribers live.
As expected, the Moscow children's center, whose account we are considering, has the majority of subscribers from Moscow.
And by clicking on the button "Countries" , we will find out from which countries in what proportion we have subscribers. Also, most are expected from Russia, but there are also from Kazakhstan, the USA, Ukraine and even Brazil.
Age range
In the next section, we can see what age men and women are in our account.
We see that our subscribers are dominated by people aged 25 to 34 years, slightly less women and older men - from 35 to 44 years old.
Interestingly, our account is also followed by schoolchildren under the age of 17 and older people over 65. Where Instagram has gone!
Gender
Here we are shown that 71% of our subscribers are women, only 29% are men.
Followers
This section is called “Followers” for some reason, although it would be more correct to call it “Followers Activity”, because that is what it shows: at what time of the day and what days of the week your followers are most active on Instagram.
