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How to promote photography on instagram caption


12 Steps to Successfully Promote Your Photography on Instagram

Instagram is an excellent way to attract attention, gain followers, engage with likeminded folks, and even improve your photography, but it’s all easier said than done, right? Plenty of photographers post on Instagram and get nothing out of it – no followers, likes, or even views.

So how do you use Instagram the right way? How can you promote your photography on instagram and come away with likes, followers, and comments galore, not to mention a great community?

In this article, I’m going to share my personal secrets for Instagram success. Specifically, I’ll offer techniques to get better exposure for your photography, build a community, and grow as a photographer through Instagram. I assure you, I know what I’m talking about; my personal Instagram account has 15,000 followers (and counting). So you know this advice works.

Let’s get started.

1. Only show your best work

What’s the difference between a good artist and a great artist?

Great artists only show their best work. While nobody is expecting you to rival National Geographic photographers right away, you should pay close attention to what you’re sharing. It only takes one bad photo for people to lose interest in your photography.

In short, if a photo doesn’t make you say “Oh, yeah!” when you see it, don’t post it.

Also, don’t post too often. Unless you have a really good reason for spamming your follower’s feeds, don’t do it. I recommend sharing one or two images a week – it’ll keep people interested without getting annoying. So post the great stuff, and leave out the bad, the mediocre, and even the good.

2. Find your niche

This is key to defining your brand and to your growth as a photographer. It’s about determining what makes you different from everyone else and about using that difference to create something unique and interesting.

The amazing thing about Instagram is that it’s composed of people across the world, each of whom have a different interest. I’ve seen fantastic accounts focused on street food in Vietnam, rock climbing in Utah, and architecture in Turkey.

But despite these differences, the best accounts all have one thing in common: a focus around a central theme. And it’s this theme that captures their audience’s attention (and keeps it).

Exploring the ancient #forests of Vancouver island, @kaitross and I found that even these giants succumb to time and the winds.

Don’t forget: the only person who should define your niche is you. Do you love paper maché and dinosaurs? Then become the best photographer making seaside portraits of paper maché Velociraptors.

I love to travel and explore nature, so my account reflects that and only that. You won’t find photos of my food or my family. If you want to share snapshots from your daily life, get a private account for your friends and your family to follow, because they’re the only ones who (might) want to see that stuff.

3. Use a dedicated camera, not just your smartphone

Your shiny new smartphone may take gorgeous snapshots, but constantly relying on a smartphone is like trying to perform a piano recital on a kid’s electronic keyboard.

Yes, smartphone cameras have come a long way in recent years, and yes, there are plenty of outstanding smartphone photographers out there. But unless you’re an experienced photographer with a lot of compositional and lighting knowledge, I highly recommend getting a “real” camera, such as a DSLR or mirrorless model.

Why? For one, it’ll force you to learn key photographic skills, such as exposure, depth of field manipulation, and proper handholding technique. Plus, it’ll give you additional focal lengths to play with, so you can shoot birds in the distance, sweeping landscapes, stunning close-up shots, and more.

4. Take the editing process seriously

Instagram may lend itself to a snap-and-post style of photography, but producing excellent photographs doesn’t work that way. Great photographs aren’t taken – they’re created.

This means shooting in RAW, then working in your favorite image editing program (I recommend Adobe Lightroom). Learn how to manipulate light, shadow, and clarity until your final product is something you can be proud of. The Instagram app just isn’t built for this level of sophistication, so ditch all those cheesy filters and effects and do your work on the computer.

5. Share a story with your photo

Great photography leaves an impression. So do well-written stories. But when you combine strong images with powerful words, you’ll evoke an emotional response in your viewer and help them connect with your work.

It wasn’t until I realized this and started sharing the story behind my photos that my account started getting real interaction – people writing about how the image or words affected them and their own experiences.

Nobody expects the next Hemingway to come out of Instagram, but some carefully chosen words in a thought-provoking caption will do wonders for connecting you to your fans.

After the frenzied atmosphere of Shanghai’s urban jungle, the fresh air of Huangshan’s Yellow Mountains was exhilarating. Still in the low season, March snow clung to the boughs of trees while distant clouds made it feel like the horizon could go forever. One of China’s better-developed tourist attractions, Huangshan has a long history: first recognized in 747 AD, it was said to be the place from which the Yellow Emperor ascended to heaven. This year, over 1.5 million visitors (mostly Chinese) will wander its paths. I caught it on a quiet day, and these peaceful memories linger with me still.

6. Ask questions in your captions

What’s the difference between a story and a question?

A story builds an emotional connection between the viewer and the image; a question builds a personal connection between your viewer and you.

So tell stories, but ask questions, too. Your questions should be open ended and create a space for your fans to contribute some of their own stories to the community. Remember that many Instagram users are new to digital photography and are looking for people to connect with. By asking questions, you can encourage them to engage with the community (you might even make friends along the way!).

7. Use hashtags effectively

I never understood the value of effective hashtagging until I started weaving them into my posts. You should be hashtagging important nouns and verbs – stuff people will be searching for.

And get specific, too. The difference between #fishing and #instagood is huge for obvious reasons: people who might be interested in your photo are much more likely to be searching for their favorite hobby than some meaningless, catch-all term. So don’t add a bunch of generic hashtags that say nothing about your work. Instead, use descriptive hashtags that target certain users.

Speaking of hashtagging, do a bit of digging to find effective hashtags you might be missing. It wasn’t until I came across the hashtag #explorebc that I began connecting with a ton of great local photographers who eventually featured my work on their account (resulting in a huge boost of exposure for my photos!).

8. Post in the morning

The morning is when most Instagram users check their feed, so keep this in mind and set your posting schedule accordingly. I live on the West Coast of North America, so if I post at 8 AM, I’m already late for my East Coast followers. Aim to get your posts out early in the day for the time zone you’re targeting (of course, if your followers are worldwide, this is less useful).

Is there a best day of the week to post? Studies show that Sundays have the greatest number of interactions, which makes sense given that many users spend Sunday relaxing at home. Otherwise, stick to weekday mornings.

Build a community by actively finding photographers you respect and developing relationships with them. I won’t lie – this is a long process, but it’s necessary and worthwhile.

It’s also pretty simple: Just find a hashtag that speaks to you and your work, then check it whenever you can to see who’s posting. When you find photography you like, leave a thoughtful compliment and follow the user. Chances are, if they like what you’re posting, they’ll check out your account and reciprocate.

Whatever you do, when commenting, don’t ask people to check out your account or follow you back. It’s tacky and makes you look desperate. Instead, be thoughtful, complimentary, and ask for nothing in return.

10. Cultivate champions

A champion is someone who genuinely engages with your work. They comment frequently, and their comments are thoughtful – not just “Nice” or “Love it,” but lengthier, meaningful content explaining what they like about the posted image.

Champions are great for both your community and your popularity, but how do you get them? What makes champions comment on your photos?

Here’s the best way to draw in champions:

Foster relationships with other users.

Of course, this is easier said than done. But if users are leaving you thoughtful comments, return the favor and respond with something more meaningful than “Thanks!” If someone cares enough about your work to awkwardly type out praise on their smartphone, they’re worth their weight in followers. These are the people who are going to follow along through your adventures and refer their friends and followers. Do enough relationship building, and these delightful unicorns will be out there promoting your work for you.

11. Bring others into the conversation

Bring others into the conversation by photographing with them or referencing them in your posts. Two amazing women from Vancouver kicked off @localwanderer several years ago, in which they document their travels around North America and feature the hidden gems in communities.

Where the @localwanderer creators really excel (in addition to their photography and writing) is in their ability to constantly bring local shops, restaurants, and people into the discussion. By doing this, @localwanderer introduces its community to someone new, who in turn will introduce their community to @localwanderer.

So think about who or what you can reference on your account. If you’re a nature photographer, you might try tagging local parks; if you’re an architectural photographer, you might try tagging the owners of local buildings/businesses. The specifics will depend on the photography you do, but as long as you’re creative and you persevere, you’re bound to make some valuable connections.

I’d rather have 100 fans who interact with my work than 1,000 followers who never like and comment. Your goal shouldn’t be about quantity of followers – instead, it should be about the quality of your community.

Speaking of numbers, don’t be afraid to clean up (and block) followers, especially those who are clearly inactive or fake. The last thing you need is a bunch of zombie accounts clogging up your Instagram. Also, one danger of having many inactive followers is that your account is less likely to be recommended to other users of Instagram.

There you have it: 12 tips for success on Instagram. As long as you follow these tips, your account will grow and your engagement will skyrocket.

Now over to you:

What are your tips for promoting photography on Instagram? Do you have any success (or failure) stories you’d like to share? Let’s hear them in the comments section below!

How to Promote your Photography Profile on Instagram

When you are ready to stun the world with your impeccable work of Photography, it is time to start your own Photography Page on Instagram. The procedure to set up an Instagram photography profile is fairly simple. However, the approach to the strategy for a photography page is going to be different for a beginner and for an established professional Photographer.

In this blog post below, we have tried our best to curate a guide that will be helpful for professional photographers to promote their Photography Profile on Instagram. So, let’s begin exploring the things that can be done to aptly promote a professional photographer’s work on Instagram.

Take care of the Instagram Pre-requisites

When we talk of the pre-requisites related to an Instagram page, we mean that you should be a pro at maintaining a great headstart to your Instagram Photography Page. This includes having a great account name (username, or handle) that is easily recognizable and stays in the memory of the people. It would be great if you can keep this handle name consistent throughout all your social media channels. It is a compulsion to have a great profile picture in the form of a high-profile image where your face is clear  (no camera in front of the face) and visible. If it suits the bill, generate a logo or get one designed so that it can further add up to your page's recognition.

Next up, your Photography page’s Bio needs to be on point. Let it subtly define your services, your niche, and your true photography self in 150 characters. Come up with a great Bio content that can make people click that ‘Follow’ button instantly. Don’t forget to add power keywords. Adding your Location, Email address, a fun fact/quote, and a Call to action along with the link to your photography website should do the work for your Instagram Photography Page.

Quality Content matters

Now, let’s talk of the kind of content that Photography enthusiasts would really appreciate on an Instagram page, given that there is already tons of amazing work available for them to consume. Once you have tapped your niche and you already have great work to showcase to your audience, you need to stay decisive about the kind of quality posts that you are putting out. Take into account the following directives to stay on point:

  • Post really amazing work on your Photography Instagram Page to showcase it to the world because you already know that your work is amazing.
  • Add a tinge of smart humor to your Instagram Photography posts through great Captions and a different perspective to the capturing.
  • Putting out deeply personal posts about life through the use of photography is also a great way to engage your true followers.
  • Make posts that are relevant to your target audience. If you had promised them photography posts around ‘City Life’, make sure that you deliver it to them.
  • Including questions with your photos is yet another way of running a super interactive Instagram Photography Page
  • If you are a professional photographer, make sure that your content on IG is diverse i.e. posting photos as well as videos.

Treat your IG Page as a blog rather than as a Portfolio

Before you start an Instagram Photography Page as an established professional photographer, you must understand the fact that you are going to put out your best work for the audience to see. This work of yours needs no validation and hence, your Instagram Photography page is not a portfolio. Treat it as a blog where you are sharing your best work for others to admire and as a result, providing them with a true visual feast. This psychological mind frame is important to help you approach your IG page with a filtered and more focused manner.

Editor's note: Content ownership is important. Remember that Instagram can shut down your profile at any time. Do not put all your eggs into one basket. Be sure to use your WordPress site as your blog and portfolio rather than relying only on Instagram and other platforms.

A thematic feed which is clean and aesthetically pleasing

As soon as someone lands on your IG Photography page, they get to see a curated feed before they can click and start looking at individual posts. The feed also forms your brand’s story. Hence, creating an eye-catching feed is also important.

With so many creative feed ideas on Instagram, you can pick one for your Photography page and start impressing your incoming audience. You can choose from attractive color schemes based feed designs, Color Block Instagram Feed Theme, Color Splash Instagram Feed Theme, Color Co-ordinated Instagram Feed Themes, Squares Instagram Feed Theme, Vertical Lines Instagram Feed Theme, Puzzle Instagram Feed Theme, Across the Grid – Instagram Feed Themes, HDR Instagram Feed Theme, Tiles Theme, Rainbow theme etc.

Great captions all the way

We have been consistent in telling you that each photography page on Instagram needs to follow a theme or a central idea. Based on this idea or the subject of your photography work, you must carefully choose great captions that will further make your post more impactful. Writing good Instagram captions is important because it could be the key to having your post seen by more people.

While choosing your captions, make sure that you are able to employ some creativity to explore a connection between your photo & a potential caption. A great caption will bring a smile or introduce a deeper thought into the audience set.

Using the right Hashtags, Tags, and Locations to your benefit

Every professional Photographer needs to make a mark in this super huge Instagramming community. Using Hashtags is one such way of making sure that new people stumble upon your posts and hopefully, follow your Instagram Photography page. When you use the right Hashtags, the ones that are popular yet unique, you cater to your specific audience. Hashtags make your content find its way into what people are more interested in or might be running a search query for. For each post that you put out, add a comment with up to 30 maximum hashtags, instead of killing that caption space.

If you are using props from certain brands that are running their own page on Instagram, it is good to tag them in your posts. This will not only help you furnish information about the complete composition of your image, but it will also expose your page to new followers. Don’t forget to add relevant location to your posts. This further amplifies the reach of your photography posts.

Facebook Integration for seamless workflow

Professional photographers need to promote their work in a uniform manner across all the social media platforms. Integrating your professional Facebook page with your Instagram account will share your posts on Facebook as well, using the same content, caption, and Hashtags.

Making a Post at the right time

A lot of Instagram professionals totally underestimate the factor that there is a right time to post a new update on their Instagram pages. With services like Iconosquare, professional photographers can easily track pertinent stats, including the best times to post, engagement, and follower growth over time. Mostly, the best time to push out a new post is 8 AM, 12 PM, 5 PM, and 8 PM. These are ideally based on the time when most of the people leisurely scroll through their social media feeds.

Editor's note: We prefer Buffer for scheduling. It's the simplest and more powerful, in our opinion.

Appropriate engagement with the followers

Engagement with your Photography page followers can be established either by interacting with them within the comment section or replying to their DMs. You can also add questions in your captions and talk to your followers over it. Whenever some follower is gracious enough to really compliment your work, a comment more than a mere ‘Thank you’ would do the magic for your page. You can also follow some highly active followers, often comment on their posts. Acknowledging their contribution towards the activity on your page is also a great way to drive more positive engagement.

Utilizing Instagram Stories

Instagram Stories are a surefire way for professionals to connect with followers, drive traffic to posts, and take back control of reach. As a professional photography page, you must utilize the prowess of Instagram Stories to provide a teaser about your upcoming posts so that your followers can stay tuned. You can also share some valuable comments left by your followers through your Stories to make them feel appreciated. A subtle Q&A through the Instagram Stories can also help you engage your followers. Well, there is just so much that can be done by utilizing the Stories on your Instagram Photography Page.

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In this episode, Scott talks with Nate Grahek, CEO of Sticky Marketing Tools, about lead generation and doing things to make your leads remember you. See the show notes at https://www.imagely.com/podcast/71/ In this episode we discuss: - How to use email automation to book more clients - Should lead magnets always be downloadable or is email ok - How can someone create a lead magnet easily - Strategy to stronger lead booking conversions - Should photographers be using video in their marketing - How to be sticky in their client's mind before, during and after their sessions Nate is a photographer, educator, marketing technology nerd, and entrepreneur, He is passionate about helping others do more of what they love. After seeing his own portrait clients reaction to the custom mobile apps he was building for them, Nate founded Sticky Marketing Tools to make it easy for all photographers to create custom branded mobile apps for each of their clients. Sticky is now helping thousands of photographers around the world grow their word-of-mouth referrals, generate leads and much more. From watching Nate’s new products and features, it’s obvious he has a commitment to helping all photographers build stronger businesses.

A post shared by Imagely (@imagely) on

Becoming part of certain Instagram Hubs

There are a lot of popular Instagram Hubs that feature worthy Instagram Photography pages on their feed. They help promote photographers and photography enthusiasts and inspire those who enjoy beautiful imagery. You can be a part of such Hubs so that your page’s reach is amplified and so that organic followers can drop by. You might be required to use the hubs hashtag (#hubname/hubtag) for a chance to be promoted but there might be a different way of getting featured on each of these Hubs.

Use IGTV to showcase BTS

Based on the scale of your photography work, posting some great Behind-the-scenes of your shoots can feed some curiosity in your followers. This will be a light diversion from the usual posts and also bring more engagement on your page.

Conclusion

Instagram is such a huge platform to gain exposure for your work, especially when you are a photographer who knows that their work is amazing. If you are one, you will successfully be able to utilize the guide above to promote your Photography profile, earn organic followers, build your own community, and make a mark in the crowd.

How to sign a photo on Instagram to attract the attention of subscribers

Good afternoon, friends.

Instagram makes it possible to exchange information every day and follow the lives of interesting people. We like to view photos and videos, and we also want to read how a person lives, what thoughts are spinning in his head. Under the original texts in the publications, we immediately leave our comment. They inspire, motivate and uplift, encourage communication. nine0003

And we also want to be able to write beautifully and interestingly. And for business and promotion of your account, this is simply necessary.

Therefore, today we will talk about how to sign a photo on Instagram in order to interest subscribers, increase views and comments.

How to make and style a caption for a photo

Click on the plus sign at the bottom of the screen, add a photo to your Instagram and tap on the inscription "Next". Apply filters if desired and move on. nine0003

Write a signature in a new window. The maximum text size is 2,200 characters, which corresponds to approximately 300 words. To make it easier and more enjoyable for your subscribers to read, break the inscription into paragraphs, make indents and lists, add emoticons.

To promote the publication, it is recommended to add hashtags under the main material. If this is done only for friends, then they can be anyone, as long as your posts can be found by those who are interested in them. If you need to attract new subscribers, then hashtags should be simple and clear. nine0003

These can be short queries that people search for subject pages, for example:

  1. #health,
  2. #2019,
  3. #psychology,
  4. #wealth,
  5. #finance.

An example of a signature with tags on the screenshot.

Please note that the pound and the word are written together.

Do not abuse hashtags and write them on the topic of the post, otherwise the administration may send your profile to the black list of spammers. nine0003

If you forgot to caption a photo on Instagram, or an original idea came up, but belatedly, write it in the comments, you can also put suitable hashtags there.

What to write under a photo in a personal profile

This page usually posts photos and videos for friends, not for business and promotion. And I want to please subscribers with bright and well-aimed phrases, beautifully describe the image or your mood.

How to do it:

  1. look at the photo and come up with 5-10 expressions of any kind - whatever comes to mind on the subject of the publication. Write down the best;
  2. use quotes from famous movies or books. When you quote a famous person, sign his name, and if he is a popular blogger or artist, you can put a link to his Instagram account;
  3. if you posted a photo of a beautiful and tasty dish, write the recipe;
  4. under family photos, you can tell about the occasion for which everyone gathered and how the meeting went; nine0026
  5. write about your emotions and impressions;
  6. while on a trip, share not only beautiful views, but also useful information for other travelers: where to go on an excursion, where to stay and walk in overseas countries, how much it costs to eat;
  7. under a photo with a friend or with a loved one, you can write their nickname on a social network and leave a personal message: gratitude for the gift, surprise, good evening;
  8. you can tag any person in the photo, for example, your manicurist who pleased you with beautiful nails, and tell about him and the salon you visit in the caption. nine0026

Remember, the caption should match the image or video to complete it and get more attention.

Here is my short description of the photo.

How to increase the number of comments

To encourage followers to communicate, be sure to add questions at the end, for example:

  1. under a photo of a trip abroad, ask what places other people like;
  2. find out what are the favorite recipes in other families, what are the traditions and the most fun holidays; nine0026
  3. ask for your opinion on what is shown in the photo.

Here is an example of a post with a question and a call to action.

Idea: if you haven't come up with an interesting signature, ask your friends to do it. Ask how they would describe the photo. This is a great way to start a conversation.

A few more tips

Do not try to make a cool caption for each entry, just write your thoughts, emotions, impressions. Write a lot, often and with pleasure, without looking back each time at what subscribers will say and think (but adhering to the rules of Instagram). They will appreciate some records, and they may not understand some. Over time, the more experience you gain, the easier it will be to come up with a well-aimed statement for a signature. nine0003

Keep a small notebook or paper where you write down your good thoughts, ideas, and jokes. When posting another photo and having difficulty with a caption, look at your notes.

Pay attention to those people who make signatures with meaning, interesting and beautiful. Read them and get inspired.

What to write under a photo in a thematic blog and on a company page

If you can get by with 1-2 sentences in the caption for personal photos, then those who promote their brand or company need to master writing longreads (long texts). They give readers a lot of value and instill confidence in the author as an expert in a particular subject. nine0003

Tip: to attract and hold the attention of your audience, you need to know its characteristics: gender, age, problems, joys, hobbies. Then you will be able to express thoughts clearly and interestingly for them.

What to write about:

  1. about the product you are selling, its usefulness;
  2. about who suits and does not suit your product or service;
  3. customer and customer reviews;
  4. tips for use;
  5. jokes and anecdotes on the topic of the blog; nine0026
  6. private questions and answers to them;
  7. about related useful topics.

Make a variety of content, expand the range of topics if it is interesting for your followers and benefits you.

To engage readers in a dialogue, you need to ask them questions, you can even arrange small provocations. The main thing is not to overdo it and not cause a storm of negativity. Don't forget to reply to comments. This is how you show people that they are important and interesting to you. If you don’t know what to write, just put a “like” by clicking on the heart to the right of the comment. nine0003

Try not to use abstruse phrases, write as simply as possible so that subscribers understand well what you want to say.

And one more important piece of advice: watch your literacy, check the text before publishing and be sure to re-read it. Typos, errors, ambiguous phrases - all this can alienate the target audience.

How to write text on the photo itself

If you add a photo to your profile from a computer, you can use any image editor or online service, for example, Canva, Fotor, Avatan. nine0003

If you are preparing a publication on your phone, then there are 2 options:

  1. Using a special application.
  2. Preparing an entry for the Story and its further placement in the profile.

Stories editor allows you to add different effects and text to images and videos. To sign a picture, click on the letters in the upper right corner.

If you want to use a special application, you must first install it on your phone. Good and multifunctional products: Snapseed, Meitu, PicsArt and partially paid AppForType. They have interesting and beautiful styles for decorating text on a photo. nine0003

I'll use Snapseed as an example. We open the application, upload a photo to it and find “Text” in the tools.

By clicking on the rectangle in the panel, you can change the style.

"Drop" adjusts the degree of transparency, and by clicking on the palette picture, you can change the color of the inscription.

We signed the children's drawing.

When finished editing, click Export and save the new image. Now you can add a photo to Instagram. nine0003

Conclusion

Photographs can perfectly convey the mood without text. But this rarely happens. Therefore, try to sign your publications, and if desired and necessary, write in detail, express thoughts and emotions, share them with friends and subscribers. To learn to write well, you need only one thing - constant practice.

Good luck to you! Interesting posts on Instagram and active subscribers! Tell us in the comments which of your posts on the social network aroused the greatest interest among readers. nine0003

See you soon, friends.

Instagram photo caption - 50% success rate of a post

Table of contents:

  • 1 Are photo captions always necessary?
  • 2 How has the format of photo captions changed in 2019?
  • 3 What is written under the photo in 2019?
  • 4 Where can I get beautiful captions for Instagram photos?
  • 5 Examples of bad captions
  • 6 How to make a beautiful caption under a photo?
  • 7 Questions from our readers

Social networks are different. On VKontakte and Twitter, for example, the focus is on text content. On Instagram, everything is different - the visual component of the publication, that is, a photo or video, catches the eye. And some believe that the text is completely unimportant. Do not offend the words, think over each caption under the photo on Instagram.

Are photo captions always required?

If you have a personal account, you can do anything. You do not need to promote it, and you just share moments of life with friends and acquaintances? Fuck everything, you play by your own rules. But when you are really serious about promotion, you need to do what your potential subscribers will like. nine0003

There are three types of content: entertainment, information and sales. They also highlight engaging, but, in my opinion, interactive should be added to each post. And just a photograph will not be able to carry this or that message. Her signature helps in this. There should be no posts without a message. There should always be some kind of information.

How has the format of photo captions changed in 2019?

Trends exist not only in music or fashion. There are also currents in the manner of maintaining a profile for promotion. You need to know them in order to understand how to create posts that people like. I can highlight a few traits:

  1. More interactive. Bloggers and public administrators are now more likely to talk to their audience through the words under the photo.
  2. Trade profiles write product descriptions and increasingly include price. Now I rarely see a situation where a subscriber asks how much an item costs, and they write to him that they answered in direct. And this is a good trend.
  3. Banal poems and philosophical quotes finally left Instagram for Odnoklassniki and banal congratulations on WhatsApp. If you still want to use the form of a poem, you have to be original. nine0026
  4. Conciseness. People are now beginning to understand that Instagram is not a platform for articles, so long opuses are less common than before.

What is written under the photo in 2019?

Instagram photo caption is important for promotion. We looked at what has changed in recent years. But what exactly is written there? What information can be found there?

  1. Product description if it is a business account. A potential buyer should know what he can find in this online store and how much it costs. nine0026
  2. Educational notes. Self-education is important for the typical Instagram user in 2019.
  3. Jokes. Many go to social networks in order to watch memes. Instagram is no exception.
  4. Accompanying text for video. If a person uploads a video, there is no need for a large text. Therefore, you can simply accompany it with one or two phrases in the subject.
  5. Questions. Interactive is the basis of friendly communication with subscribers. People often use this, even just asking how the day goes. nine0026

Where can I get beautiful captions for Instagram photos?

Some people do not give up hope to find suitable options on the Internet, and not invent on their own. Well, okay. But in this case, these words will be universal and impersonal. If there is nothing to write, just ask subscribers about something, start a conversation. Why not? If uniqueness is not important, you can open any service with quotes. For example, Citaty.info is a good site with a lot of categories. If you want to add an element of surprise, use the Online-generators. nine0003

Examples of bad captions

Let's look at examples of not so good accompanying words. It's not just about content, it's also about design. If there is a beautiful girl in the image taking a selfie with a stupid face, we will not judge. We need to look at the words.

Example 1 . Why are these words in capslock? Why so many caps? Even through a computer, the text looks like a mush that will not attract attention if you catch a glimpse. Also a lot of links and contacts. I look through the computer, and it’s easy for me to copy and connect, but it’s more difficult to do such manipulations through the phone, and placing addresses will not bring any effect. As a result, zero activity. And I'm not kidding - many posts don't have likes. nine0003

Example 2 . Here the user posted the whole article. Even on a computer, you have to scroll through it for quite some time. With account indicators, the picture is the same as in the previous version.

Example 3 . After looking at this post, one feels like asking “Yes, beautiful sky and horizon. So what?". And the whole account is like that. Of course, in this case, this is a post from a personal account, and in a personal profile, especially for girls, the absence of meaningful words is permissible. But we are talking about publications that will help in promotion, so I give this example so that you know how not to do it. nine0003

Brick text, and even more so large, no one will read. We need to make it more convenient. I can give a few recommendations:

  1. If there are too many words, caps the title. It is not necessary, as in the first example above, to highlight random words.
  2. Separate paragraphs. To do this, you can use an invisible space from the quotes "⠀". You can make a paragraph indent like this or, for example, leaving this space alone in a line, separate the block with an empty line. nine0026
  3. Use emoticons. But don't overdo it. Fanaticism will not lead to anything good. Emoji can be used as bullets in a list, for example.

How to make beautiful photo captions on Instagram? You can use emoji and space space. Also, if there are a lot of words, you should highlight the title with a caps lock. Another issue is what to write. And this is where you really have to go.

Questions from our readers

#1. How to create a caption for a photo on Instagram? nine0010

A geo-tag is indicated above the photo. To add it, when editing a post, indicate the location where the photo was taken. Read more in the related article.

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