How to post your video on instagram


How to Post Videos on Instagram in 3 Different Ways

  • It's easy to post videos on Instagram in three different ways. 
  • You can post videos to your feed or your story, and you can also privately send videos through direct message. 
  • In each case, you will have the option to post an existing video from your library or record a new one using the Instagram app. 
  • Visit Business Insider's homepage for more stories.

While photos are a great way to capture a specific moment, videos are better at showing movement, the process of making something, or capturing events where sound plays a significant role.

In addition to photos, Instagram is well-suited to share video content.

You can post recorded moments to your feed and stories, and Instagram also allows you to privately send videos to friends through a direct message.

Here's how to do all three.

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How to post videos on Instagram as a post

1. Open the Instagram app on your iPhone or Android phone. 

2. Tap the "+" icon at the bottom center of your screen.

3. You can either select a pre-recorded video from your library or take a video in the moment to post. For the former, tap on "Library" at the bottom of your screen and then tap on the video you'd like to post. For the latter, tap on "Video" then press down on the circle toward the bottom of your screen to record.

Select an existing video from your Library or record a new one to post to your feed. Christina Liao/Business Insider

4. Tap "Next" at the top right corner of your screen.

5. You'll be brought to a screen where you can edit your video. Once you've made any desired changes, tap "Next" again. 

6. Now you'll be brought to a screen where you can add a caption, select a location, tag people, and simultaneously post the video to another social media network. Once you've completed the desired fields, tap "Share" to post your video to your feed.

How to post videos on Instagram to your story 

1. Open the Instagram app.

2. Swipe right from anywhere in the feed or tap on the camera icon at the top left corner of your screen.

3. Your screen will now show your camera's view. Press down on the white circle at the bottom of your screen to begin recording a video. Alternatively, swipe up on the screen to pull up your library where you can select a pre-recorded video to post.

Swipe up to choose a video from your library. Christina Liao/Business Insider

4. Once you've recorded a video directly from the app or selected one from your library, tap "Send To >" at the bottom right corner of your screen.

5. On the "Share" screen you'll have the option to post the video to your story for all of your followers to see — and if you have a public profile, for anyone who comes across your account. You can also choose to share it with a specified list of "Close Friends." Tap "Share" or "Send" to select where and who you'd like to send the video to.

6. Tap "Done" at the bottom of the screen.

How to send a video in a direct message on Instagram

1. Open the Instagram app.

2. To access your direct messages, swipe left from anywhere in your feed or tap the paper plane icon at the top right of your screen. 

3. Find the person you'd like to send a direct message to by tapping on the pencil icon at the top right of your screen, selecting them from your existing list of messages, or via the "Search" bar at the top of the screen.

4. A chat screen will open up. Tap the camera icon at the bottom left corner to begin recording a video directly from the app or the photo icon at the bottom right corner to select a pre-recorded video from your library.

You have the option to record a new video or send an existing one through direct message. Christina Liao/Business Insider

5. If you're taking a video directly from the app to send to someone, their profile photo will appear at the bottom of your screen above the words "Send" once you've finished recording. Tap on the person's profile photo. If you're selecting a video from your library, tap on the video(s) you'd like to send and then tap "Send."

After you've finished recording a video, tap on the circle with the recipient's profile picture to send it to them. Christina Liao/Business Insider

 

  • How to save your Instagram stories in 3 different ways

  • How to go live on Instagram, to broadcast video in real time to your followers

  • How to repost a video on Instagram using the Repost app for iPhone or Android

  • How to get verified on Instagram, if your account meets these 4 standards for verification

  • How to save Instagram videos to your iPhone or Android phone

Christina Liao

Freelance writer

Christina Liao is a freelance contributor for Business Insider.

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How to post a video on Instagram, including Reels and Stories

August 17, 2022

Ashley Hamer

Managing Editor at Descript. Musician, podcaster, writer, science nerd.

As the fourth most popular social media platform in the world behind Facebook, YouTube, and WhatsApp, Instagram is a great place to share video content. But like every other app, it’s always rolling out new features, and it can be hard to keep up with all of the different options for posting videos. How do you decide between a regular Instagram video post, a reel, or a story? Below we break down each video type and how to post them, plus how to add extras like location tag, music, and gifs to keep eyes on your content.

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3 types of videos on Instagram

There are three different types of videos you can upload to Instagram.

  • Instagram videos. Instagram videos (replacing the former IGTV) are essentially regular video posts that live on your profile alongside photo posts, and within their own video page on your profile. So a regular video post is a great option for content that you want to appear permanently on your page (or at least until you delete it). Instagram now allows 10-minute long videos for regular users, and up to 60 minutes long for blue checkmark-verified users.
  • Instagram reels. Often thought of as a competitor to TikTok, Instagram reels are best for attention-grabbing videos, and high-performing reels might even get your content in front of new viewers. You can embellish reels — which now have 90-second time limit — with music, text, and graphics. Instagram reels appear in your scrolling feed, and can also be found on the tab between your regular feed and Instagram video section.
  • Instagram stories. Instagram stories are short video clips, up to 15 seconds long, and are usually more casual and less-produced. They only show up on your page for 24 hours before they disappear. But you can also save your content as a story highlight, which will pin the clips to the top of your profile permanently (or until you remove them). Videos that exceed the 15-second limit (but are less than 60 seconds) will automatically separate into 15-second video clips when you upload them as a story, for up to four videos. You can watch Instagram stories by clicking the profile avatars that appear across the top of your main feed — your own story will always appear first in the queue, even after you’ve watched it.

How to post an Instagram video

The optimal aspect ratio for an Instagram feed video is 4:5 (for portrait mode) and 1.91:1 for landscape mode (though both can be adjusted to a 1:1 ratio by double-tapping the preview screen or single-tapping the double arrows in the frame’s bottom-left corner). The minimal frame rate for videos is 30 frames per second (FPS), and for dimensions, the optimal size is 1080 x 1350p. All videos under 10 minutes have a maximum file size of 650 MB, and videos up to 60 minutes have a max file size of 3.6GB.

To upload a video to the Instagram app:

  1. Open your Instagram app. If you’re not already logged into your Instagram account, enter your username and password on the login screen.
  2. Navigate to the upload screen. Click on the “+” sign at the top right of the screen, whether you’re on your home scrolling feed or profile page. Click “Post.”
  3. Find your video. After you click “Post,” a screen will pop up with an album of your most recent photos and videos. To browse a different album, select the drop-down where it says “Recents” and choose another option. Select the video you want to post. You can also click the icon with two squares to select multiple videos and make an album, or click the camera icon to record a video to post.
  4. Adjust your video frame size. Double-tap the video preview or (single-tap the double arrows) to expand or shrink the size of your video frame. When you’re finished adjusting, click the “Next” button in the top right corner.
  5. Edit your video. Instagram provides several editing features you can use before you upload your post. Select from a number of image filters, trim the length of your video, or turn off the sound completely using the “Volume” button at the top middle of the screen. Click “Next” when you’re done.
  6. Add any final details. After you’ve made your final edits, click on the video preview (where it says “Cover”) to choose the part of the video you want to use for the thumbnail. On this screen, you can also tag other Instagram users, add a location, create a promotion, share to Facebook, and more.
  7. Upload. Once you’re ready to post, click the blue “Share” button at the bottom of the screen. To edit or delete your post after uploading, click on the ellipses at the top right of the post, then select your option.

How to post an Instagram reel on your profile

Reels offer a number of fun flourishes you can add to your videos. Video reels are meant for vertical viewing, so a 9:16 aspect ratio with dimensions at 1080 x 1920p works best when posting content. To post a video reel to your Instagram profile:

  1. Navigate to the upload screen. Click on the “+” sign at the top right of the screen, then click “Reel.”
  2. Select your video. To record a new video, click the center button on the reel upload screen. To select an existing video, click on the blue plus sign on the bottom left of the screen.
  3. Adjust your video. After selecting your video, you can trim the length by using the tool at the bottom of the screen, or adjust the speed using the left sidebar. Click “Add.” If your video is less than 90 seconds, it will move to your post queue and you’ll return to the upload screen where you can record or add another video segment. If you only want to post a short video, click “Next.”
  4. Edit your video. On this screen, add music, filters, captions, drawings, stickers, and more to your post. After you’re done adding flourishes, click “Next.”
  5. Tag and share. On the share screen, you can edit your cover image, add a caption, tag other users, rename your audio selection, and add a location. You can also choose whether or not your reel will display in your regular feed. When you’re ready to post, click the blue “Share” button on the bottom right of the screen.

How to post a video on your Instagram story

The optimal size and dimension for Instagram stories is 1080 x 1920p, with a 9:16 aspect ratio for portrait mode, and 16:9 for landscape mode. To post a video to Instagram stories:

  1. Navigate to the upload screen. Click on the “+” sign at the top right of the screen, then click “Story.”
  2. Choose your video. Record a new video by tapping the first “Camera” panel, or choose a video from the album of your choice. If the video is over 15 seconds, it will automatically separate at each 15-second mark of the video for up to one minute.
  3. Edit your video. On the preview screen, you can toggle the audio on or off, turn the video into a Boomerang, add captions, filters, stickers, music, gifs, and more. Click the ellipses in the top right corner to draw on your video or save it to your camera roll.
  4. Upload your video. Click the bottom left button to upload the video directly to your story feed, or hit the “Close Friends” button to only share with a select group of users.

Before you publish to Instagram

Before you start posting videos on Instagram, here are a few tips to ensure it all goes smoothly:

  • Consider using hashtags. Using trending hashtags in your video captions can help expand the reach of your content and attract new viewers to your page.
  • Follow the guidelines. Instagram has a few rules pertaining to posting content. For example, they do not allow content containing full nudity, hate speech, or threats of violence. Read through Instagram’s community guidelines before posting your content.
  • Keep your videos to the point. If your videos are too long without a lot going on, people might lose interest in your content quickly. That said, if slow-moving content is your thing, go for it.
  • Check the audio. If your video contains copyrighted music, there’s a high chance Instagram will remove your video. However, using the music feature on the app will let you overlay music to your video without risk of violating their guidelines.

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How to post a video on Instagram, including Reels and Stories

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How to add video to Instagram: from a computer or phone

Instagram is a specific social network that puts visual content first. Moreover, videos are now at the peak of popularity - they allow to significantly increase the reach and engagement of . However, adding a video to Instagram is more difficult than adding a photo. Many are faced with unpleasant situations when the file does not load or its quality deteriorates noticeably.

Today we will tell you how to upload a video to Instagram from a computer or phone. How to post any video to Stories. And also how to deal with the problems that arise when working with the video format.

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Read also: How to promote an account on Instagram

How to upload a video to Instagram: from your phone and computer

From your phone

Everything is done directly from the application on your smartphone or mobile phone.

Step #1. Launch the Instagram application and click on the button to add a new post ("+" at the bottom of the screen).

There are two options here:

  • you can record from the camera by switching to the "Video" section by pressing and holding the button in the middle;
  • add a video from the gallery, after which you need to click "Next".

Step #2. Now you have the opportunity to edit the video. In the "Filter" tab, you can use one or another effect.

Step No. 3. In the Trim tab, you can trim the video, to do this, use the slider under the clip. Please note: the shortest video duration in posts is 3 seconds, and the maximum is 1 minute.

Step No. 4. The "Cover" tab is needed in order to select the main frame that will be shown to users before playback. You can also turn off the sound using the corresponding icon at the top of the screen.

You cannot upload a custom cover image.

Step #5. Click "Next" - you will see the registration screen. At this stage, you can specify a geo, come up with a caption for the publication, and so on. More on the topic : How to make a post on Instagram .

After performing the necessary manipulations, click on the "Share" button, and all your followers will see the published video.

Interesting: How to upload a video to YouTube

From a computer

The easiest and most convenient way is to use the free Gramblr program.

Step #1. Download the software from the official site and install it on your computer.

Step #2. After launching the application, enter your Instagram profile data in it, then click on the Log in button.

Step #3. Open the folder with the desired video on the PC and drag the content into the program window. Then finish posting.

How to post videos to Instagram Stories

You can post short videos up to 15 seconds in Stories.

Step #1. Swipe right on the feed or click on your avatar icon in the Stories feed, which is located at the top left.

Step #2. Click on the circle at the bottom of the screen and record a video for stories. Or select a pre-made video from the gallery.

Step #3. Select a pencil symbol to add a picture, or a smiley face if you want a sticker. To overlay a caption on the video, click on Letters. Read more: How to post Stories on Instagram using all the features .

Step #4. After registration, click on the "Recipient" button at the very bottom. Choose from "Your Story" to share with all followers or " Best Friends " to share with a limited list of users.

Instagram video problems

Let's look at the most common problems that users face.

The video does not load on Instagram

In most cases, the problem is an unstable Internet connection. Its solution is to search for a Wi-Fi point with a good connection or change the tariff (you can check the Internet speed using the SpeedTest service).

It's also worth knowing the format of the content. Instagram does not yet fully support the new FLV and WEBM extensions. It is more expedient to convert the file to mp4, wmv, asf, m4v, 3q2, mpg, vi, 3gp. At the same time, its size should be up to 128 MB.

Another possible cause of the problem is an outdated version of Instagram. There is a chance that you just need to update the software. You can check it in the App Store or Google Play.

If none of the above methods helped you, there is only one thing left - reset the mobile device to factory settings, after creating a backup copy of all content from external and internal memory.

Degradation of video quality

Despite frequent updates, Instagram consistently degrades the quality of source files.

Video quality deteriorates during publication for the following reasons:

  • the social network compresses the media file to the optimal size to reduce the load on the servers;
  • the format is changed to the mov standard, which makes content available even on a device with a weak processor;
  • The user has an old version of Instagram installed, which reduces quality more when uploading.

To avoid significant deterioration of the source, it is required to update the application regularly. Live-mode allows you to avoid reformatting and, accordingly, reducing the quality of the video.

Unable to repost video

Share function is not provided by Instagram developers. Make a repost using third-party services.

To share the video, install Regrann, Repost for Instagram, or another version of the program you like on your device. Then go through the identification in the social network, find the desired video and click "Copy link" or "Share".

Video from PC is not added

The application was originally created specifically for mobile devices. Although now developers are actively developing the web version, it still lacks full functionality. So, users cannot upload photos and videos from a computer.

You can correct the situation by installing the official application on your laptop. You can do this through the "App Store", but please note: this solution is suitable for the Windows 8 and higher operating system.

In addition, deferred posting services will help you post videos on Instagram. When choosing a service, pay attention to the support for publishing videos.

We hope today's tips are useful for promoting your Instagram page. Subscribe to our social media updates to be among the first to receive relevant materials!

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Despite the problematic release and few people interested in how to post videos on IGTV, the platform has gained a lot of popularity after several updates. Chief among them was the ability to include a preview of up to 1 minute in the Instagram feed itself.

This made the platform more visible and was no longer separate from Insta itself.

With this news, we encourage anyone who wants to pursue a career as an Instagram influencer to grab a notepad, write down their ideas, and read the step-by-step guide on how to post videos on Instagram IGTV below!

How to post videos to IGTV

Before you get started, an important caveat: unlike the Instagram feed and Stories, you can't record videos directly from IGTV. That is, you have to record your video from the outside - be it with your cell phone's camera or from your PC's screen - and then submit it to IGTV for posting.

So the first step of this tutorial is to record a video, use one of the video editing apps we recommend on AppTuts, and then open the app to learn how to post a video on IGTV.

You can learn how to do it from the video below or if you want to read our tutorial with images just below the video:

Step by step text:

Click on your profile icon;

Press the button « + " located in the right corner of the screen. If you have never uploaded a video, you can also click Download Video ;

Select the video you want to post on IGTV in your smartphone or tablet gallery;

Watch the video preview and click Next, to continue;

Name your video;

Also add a description. Remember that this is one of the few places where you can post links on Instagram, as we have shown in this article;

IGTV grabs the first frame of your video to use as the cover. If you don't like how it looked and want to switch to what you created yourself, click the button Change cover ;

Hint . Here's how to create outstanding Instagram covers that can also be used for your IGTV videos!

Choose whether you want to add a one-minute preview to your Instagram feed by activating the button.

Please note that for this option to be available, the video must be longer than one minute. That is, if your video is less than 60 seconds long, it's best to post it on the feed rather than on IGTV.

Tip: When throwing the exception we showed above, we recommend that you always leave this option enabled. This way you can attract Insta users who usually don't have access to the IGTV tab or app.

Press " Make visible" on Facebook, to post the video to your Facebook profile or Fan page.

Tip: using this content can be useful if you want to make money from Facebook as well as from Instagram itself.

After completing the process above, click " Post" to learn how to post a video on Instagram IGTV!

Please wait until the video is uploaded. Once completed, your video will be successfully published on the platform!

Do you like the idea of ​​vertical IGTV video, but still prefer to work on the computer? So rest assured, you can also learn how to post videos on IGTV using your PC!

How to put a video on IGTV using a computer

1 - Access Instagram through your favorite internet browser;

2 - Click on any of your profile icons;

3 - Go to tab IGTV ;

4 - Click on Start ;

5 - Review the introductory messages and click " Download", to continue;

6 - send the video file to the corresponding field on the screen;

7. Again, if you don't like the Instagram cover image, click the Edit button under the cover ;

8 - create a title for your video;

9 - enter a description, remembering again that you can post links outside of Instagram in this field.

10 - Like the mobile app, you can also preview 1 minute of the video if the total content time is more than 60 seconds. To share this preview, just check the box Channel Sharing ;

11 - To post your video on IGTV as well as your Facebook page, check the IGTV checkbox and the Facebook page in the Make visible to section ;

12. When you're done, just click " Post" to submit it to IGTV, or " Save Draft" to reserve it for a better time, or review the content and quality again video.


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