How to post website links on instagram

Every Possible Way to Add a Link to an Instagram Post in 2021

Opportunities to share clickable links on Instagram have always been scarce. Instagram, understandably, wants to keep its users on Instagram. This dilemma has creators, influencers, and marketers alike, constantly asking how they can add a link to an Instagram post.

The problem is simple, really. In order to drive Instagram traffic to your website, you’ll need to use links.

And until recently, the unfortunate truth was if you came across a great post in your Instagram feed and wanted to learn more about it, you’d get the same disappointing call to action (CTA) in the post’s caption: Go to “link in bio” for more details.

Of course, most of the time there’s nothing directly related to what you wanted to know more about connected to that profile’s bio link. So, we all resorted to Instagram marketing tools, such as LinkTree.

However, this trend was only going to last so long.

The lack of both clickable links and the variety of CTAs on Instagram have been long overdue for a change.

And in 2022, multiple new opportunities to add a link to an Instagram post have arrived!

In this article, we’ll cover all of the new and existing places where you can add links on Instagram.

Here’s our agenda for how to add a link to an Instagram post:

New places to add links on Instagram.
How to add a link to an Instagram post.
Add links to Instagram DMs (direct messages).
How to add a link to an Instagram Story.
Existing opportunities to add a link on Instagram.

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New Opportunities to Add Links to an Instagram Post

Realizing the need to have more places where you can add a link on Instagram, tools like InstaChamp by MobileMonkey have introduced new DM automation tools that directly address this problem.

Prior to InstaChamp, the funnel on Instagram was completely broken. The best call-to-action marketers had at their disposal was “click on my bio link.” I’m sorry, but that’s just not good enough!
Larry Kim, Founder at MobileMonkey

InstaChamp is changing the game on Instagram with the following three new ways to add a link to an Instagram post, as well as endless new opportunities to include CTAs that people don’t mind taking action on!

#1. New Way to Add a Link to an Instagram Post: Comment Auto-Reply Message

NOTE: This tool is currently under construction due to a Facebook Policy issue. We will have a new replacement feature in the very near future!

One of the latest opportunities to add links on Instagram (that’s currently lesser-known) is using what’s called a Comment Auto-Responder.

An Instagram Comment Auto-Responder, by MobileMonkey, allows you to automatically reply to the comments on your Instagram posts with an engaging chat dialogue. The result is a guaranteed way to increase visibility and engagement on Instagram.

Most of all, Comment Auto-Responders open up an avenue to send Instagram traffic to your website, which was unavailable prior. As in, you could not do this until now!

Here’s how the Comment Auto-Responder works: The next time you post to Instagram, add instructions to the captions section that tells the audience to comment on your post with a certain keyword, such as “SATURN”:

Then, MobileMonkey will automatically reply to any of the comments using that keyword on your Instagram posts with an engaging chat dialogue.

Here’s an example of a Comment Auto-Responder in action that’s triggered by the keyword “INSTATOOLS” :

As you can see in the GIF above, after the person replies, a page with a link to learn more about Instagram tools from MobileMonkey opens in a new chat dialogue.

Want to test it out for yourself? Go to the MobileMonkey Instagram page and find one of the posts that asks you to comment with a specific word!

#2 New Way to Add Link to Instagram Posts: Instagram DMs (Direct Messages)

By far, the best way to drive traffic from Instagram to your website is by using an array of InstaChamp’s Instagram growth tools.

New Instagram DM (direct message) tools, by MobileMonkey, are your new secret weapon to turn Instagram traffic into website traffic, with features that:

Instantly reply to Instagram DMs.
Auto-respond to comments on your posts.
Automatically engage with the people who share your content in their Instagram Story.
24/7 ability to answer common questions and start conversations with prospects and followers.

And most important to our topic of discussion, add a link to your website in any Instagram automated message.

A great example of how to use Instagram DMs with MobileMonkey is to set up an automatic greeting message. Also known as an Instagram Page Welcomer, you can build a chat dialogue that’s suitable for multiple inquiries.

For example, you could say hello and provide options to learn more about your different products or services. Each of the options would then lead to a series of questions and multiple choice answers, finally ending with one of many ways to send Instagram traffic to your website.

Here’s an example of a welcome message one of our client’s is using on their Instagram page:

See the options at the bottom of the chat dialogue? The next image is a good example of what could happen when the user chose to learn more about “Training”. As you’ll see, the choice triggers a response with a link to sign-up for a free training webinar:

Furthermore, new Instagram tools from MobileMonkey empower business growth with tools to:

Capture leads and build contacts lists.
Automatically store, tag, segment, and export contacts.
Reengage contacts via email, SMS, Messenger, and more via automated workflows.

So, whether or not you succeed in sending Instagram traffic to your website, MobileMonkey will empower you to make the most out of every engagement you have with your audience.

With the Instagram Page Welcomer tool from MobileMonkey, it’s incredibly easy to nurture people down your funnel and ultimately capture email addresses and other important contact information.

Test it out for yourself on the MobileMonkey Instagram page by clicking the Message button, then say ”Hello” (must be done on a mobile device).

#3 New Way to Add Link to an Instagram Post: Instagram Story Posts

I’m sure many of you already know about Instagram’s swipe up feature and “Link” sticker as the traditional way to add a link to an Instagram Story post.

However, are you aware of this Instagram Story hack?

MobileMonkey’s Instagram Story Mentions tool will start a chat conversation when someone mentions you or your brand in their Instagram Story.

Set up an auto-reply message to thank everyone who mentions you, start a chat dialogue in Instagram direct messages, sell your product on Instagram, and more using MobileMonkey’s Instagram bot!

The second function of the Instagram Story Mentions tool, is that after it’s instantly triggered when your brand is mentioned, you can add a link to your auto-reply DM. Essentially, this is a brand new way to add a link to Instagram Stories!

Adding links to your Instagram Stories is a guaranteed way to increase your conversions, boost organic engagement, and make it easier for your followers to access the content you want to share.

Before MobileMonkey released InstaChamp’s suite of Instagram tools, the Instagram Swipe Up tool revolutionized the way companies and influencers reached their audiences and gained more followers by allowing them to add links directly to their Instagram Stories.

Here’s the catch when it comes to Instagram’s Swipe Up feature: There are certain requirements you need to meet before you’ll have access to it.

To use the Instagram swipe up feature you must:

Have your profile set up as a Business Profile, and
Have over 10,000 followers

Have a verified account (The blue check next to a profile that means Instagram has confirmed that an account is the authentic account of the public entity the account represents).

Workaround this problem if you don’t meet the requirements using InstaChamp to add a link to Instagram Stories.

This is just the tip of the iceberge for InstaChamp. Check out all of the tools and features you get with InstaChamp, here!

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Existing Opportunities to Add Links to Instagram

Now it’s time to cover all of the other existing places on Instagram that you can add links to your website.

Where can you add links to your offers and landing pages on Instagram?

There are seven main places where you can add a link to your website on Instagram:

#1. Add a clickable link to your Instagram Bio

The most utilized and well-known place to add a link to your website on Instagram is in your Instagram bio. Many Instagram users will include a CTA to “Click the link in our bio” in their Instagram feed post captions.

Be sure to make the most of your Instagram bio link by using tools such as Linktree or Link.Gallery from Rebrandly, which allows you to send Instagram traffic to your most relevant landing pages.

#2. Add a clickable link to Instagram Direct Messages (DM)

You can add a link to any DM conversation and hyperlink it. Other than the Instagram bio link, this is the easiest and most effective way to add a clickable link on all of Instagram.

However, as you’ve already learned throughout this article, there are many opportunities to add links to your Instagram direct messages that most users don’t yet know about.

#3. Add a clickable link to an IGTV Description

Any Instagram account can add a clickable link in their IGTV video description.

Include a CTA (call to action) to open up the video description and click on your link. Again, this tactic is super easy to do, but many business accounts fail to do it.

✅ Learn more tips and tricks on how to optimize your Instagram bio for business!

Now, you don’t want to always add links to the content you post on Instagram. That would be annoying to your followers. Additionally, if you add links to everything you post, you’ll decrease your visibility because Instagram wants to keep its users on Instagram, of course.

So mix it up! Make sure you’re creating plenty of content to increase engagement on Instagram, add links to more of your promotional content, and then capitalize on the opportunities to add links to your bio, direct messages, Story Mentions, and so on.

#4. Tag your products in Instagram posts

If you have an online shop, hurry up to enable your checkout option. This way, you can tag your Instagram posts that show products with shopping links synced with an external e-commerce platform.

#5. Pay for a Sponsored Post

If you have an Instagram business profile, you can always pay for a sponsored post with a linked call-to-action at the bottom of the post.

These post ads will appear to your target range even to users who don’t follow you.

Sponsored Message ads are simply messages that you’re paying to send to a target audience. In the simplest of terms, Sponsored Message ads are a great way to send a mass message to all your Messenger contacts from both Facebook and Instagram.

However, using InstaChamp, you can always boost your posts on Instagram, for free!

Wait, what was that?

Yes, seriously. Check out this article on how to boost a post on Instagram for free to see exactly what we’re talking about.

#6. Use a “Link” sticker in an Instagram Story

One new way to add a link to your story was introduced and made widely available late in 2021: the “Link” sticker.

To use this Story sticker feature, first take a photo or video for your story. Then, tap on the Sticker icon and select the “Link” sticker. From there, you can enter the URL that you want to link to.

Keep in mind that you will want to remember that the website URL that you are linking to from a Story should be mobile-friendly because the visitor will likely be viewing the webpage from their mobile device.

Once you’ve entered the URL, you can resize and move the “Link” sticker around on your story.

When someone taps on the sticker, they will be directed from the Instagram site or app to visit the website that you’ve linked to.

#7. Send Instagram ad traffic to your website with Direct Message Ads

This last option is more of a bonus because you likely haven’t heard about it.

Did you know that you can run ads on Instagram and Facebook that link to Messenger? You may have.

However, what about Click to Instagram Direct Ads? Probably not, right?

Both Instagram Direct Message ads and Messenger ads deliver extremely high conversion rates and send people into interactive, engaging conversations with your business. This creates a fun user experience that allows you to easily capture contact information, qualify prospects, and generate high-quality leads.

However, we recommend Click to Instagram Direct Ads because they keep users in the Instagram app as opposed to switching the user over to the Messenger app.

This provides for a truly seamless user experience, which was the only downside to Messenger ads.

Click to Instagram Direct ads start a chat conversation in your Instagram DM inbox when someone clicks on your ad. Using MobileMonkey, you can easily trigger any chat dialogue automatically. Prior to MobileMonkey’s release of features for Instagram, responding to Click to Instagram Direct ads had to be managed manually.

When we said Messenger ads have an extremely high conversion rate, we weren’t using hyperbole. In fact, Messenger ads capture the contact information of every person who interacts with the ad, automatically!

Below is an example of a Click to Instagram Direct ad. When someone clicks on the “Send Message” button, an Instagram DM dialogue begins between a MobileMonkey chatbot and the user.

Want to see how this exact ad works?

Experience this Instagram Direct ad for yourself, here!

Some of the other reasons why chat ads are different from your average ads:

Reach people in a direct and engaging way, automatically capture lead data, and send automated follow-up messages.
Post-click ad experience is optimized for mobile and chat, where customers would rather connect with businesses.
Huge performance boost in lead volume and CPA (cost per acquisition).

Learn more about how to send automated retargeting ads with Larry Kim’s strategy: The Conversational Remarketing Method.

Important Next Steps: Add Link to Instagram Post

Want to get started with InstaChamp and new Instagram DM automation tools?

Learn how to:

Increase the reach of your posts on Instagram using Comment Auto-Responders.
How to get more Instagram Story Mentions, from Neil Patel on how to use his new favorite tool for Instagram!
Boost conversions on Instagram with these 15 brilliant Instagram auto DM examples.

Are you an affiliate? Get in on the madness that is InstaChamp while it’s still brand new and become a MobileMonkey affiliate partner, today!

Instagram accounts that use MoibileMonkey’s Instagram marketing tools, will generate automated activity and interactions which are perceived as entirely organic. And because you’re able to generate organic engagement at scale, this translates into a huge increase in genuine followers.

Best of all, with MobileMonkey, you’ll be working with 100% Instagram-approved engagement tools.

The proof is in the numbers. 75% of consumers also prefer to engage with brands using private messaging channels vs traditional channels.

✅ Get access to Instagram messaging tools for free!

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Are you looking for an edge on Instagram? Influencers, artists, brands and D2C businesses, you may qualify to be the first to use tools that generate elite engagement via Instagram DMs.

Get Early Access

Frequently asked questions on how to add a link to an Instagram post

Q: Can you put a link in an Instagram post?

A: Instagram does not hyperlink URLs in a post caption unless you are running paid advertising. However, Instagram does allow you to hyperlink to a website within Stories using the “Link” sticker, from the Instagram bio, as well as through Instagram Direct Messages (DMs).

Q: How do I add a clickable link to Instagram?

A: The best way to add a clickable link to an Instagram post is using an Instagram-approved automation tool like InstaChamp byMobileMonkey, to instantly DM a link to those who comment to request the link from your Instagram post.

After you’ve installed the InstaChamp app on your Instagram Creator or Business account, connect an autoresponder to the Instagram post that will automatically send the hyperlinked URL, simply pasting the link in the text field of the InstaChamp autoresponder and selecting the post to connect it to from a drop-down in InstaChamp.

Let’s share some ways to add a link:

1. Comment auto-reply message

MobileMonkey’s Instagram Comment Auto-Responder lets you respond to comments on Instagram posts with an engaging chat dialogue. As a result, you can be sure that your post will increase engagement and visibility.

2. Instagram DMs (direct messages)

You can turn Instagram traffic into website traffic with new tools from MobileMonkey that turn DMs (direct messages) into website traffic:

Reply to Instagram direct messages immediately.
You can automatically respond to comments on your posts.
Engage with the people who share your content in their Instagram Story.
Answering common questions and establishing conversations with prospects and followers 24 hours a day, 7 days a week.

3. Instagram Story posts

When someone mentions you or your brand in their Instagram Story, MobileMonkey will start a chat conversation.

In addition, the Instagram Story Mentions tool lets you add a link to your auto-reply direct message after it’s triggered when your brand is mentioned. This is an entirely new way to add a link to an Instagram Story!

Linking to your Instagram Stories is a great way to increase conversions, boost organic engagement, and make it easier for your followers to see the content you’re sharing.

Q: Are there other ways to link a post?

A: Here are the ways to add a link on Instagram:

Add a clickable link to your Instagram Bio
Add a clickable link to Instagram Direct Messages (DM)
Add a clickable link to an IGTV Description
Tag your products in Instagram posts
Pay for a Sponsored Post
Send Instagram ad traffic to your website with an Instagram Direct Message Ad
Add a clickable link to a Story with a “Link” sticker

Q: Can I add a link to my Instagram bio?

A: Yes, you can add a clickable link to your Instagram bio. This is one way to drive traffic to your website or blog from Instagram.

Q: What are the benefits of adding a link to my Instagram post?

There are several benefits of adding a link to your Instagram post:

Increased Engagement – When you add a link to your Instagram post, you provide your followers with additional information about the content you’re sharing. This can help increase engagement levels and encourage more people to click through to your website or blog.
Increased Visibility – By adding a link to your Instagram post, you make it more likely that people will see your content. This is especially true if you share your post on other platforms, such as Facebook or Twitter.
Increased Conversions – If you’re looking to increase the number of people who click through to your website or blog, adding a link to your Instagram post can help. By providing additional information about the content you’re sharing, you make it easier for people to decide whether they want to click through and learn more.
Improved SEO – When you add a link to your Instagram post, you’re also adding a link to your website or blog. This can help improve your website’s SEO (search engine optimization) and make it easier for people to find your content.

Q: How do you get the link sticker on Instagram?

A: The link sticker is available in the Instagram app for iOS and Android. To use the link sticker:

Open the Instagram app and create a new post.
Tap the Stickers icon (the smiley face) in the top right corner of the screen.
Scroll down and tap Link.
Enter the URL you want to share and tap Done.
Tap the link sticker to edit, resize or remove it.

Q: How do I add a link to my Instagram profile?

A: You can add a clickable link to your Instagram profile by adding your website address to your bio. To do this:

Open the Instagram app and tap Profile.
Tap Edit Profile and enter your website address in the Bio field.
Tap Save.
This website address will now be displayed in your profile.

Q: Can I put a clickable link in Instagram story from my business account?

A: Yes, you can add a clickable link to your Instagram story. This is a great way to drive traffic to your website or blog. To add a link to your story:

Open the Instagram app and tap on the Stories camera.
Tap the Link icon (the chain link).
Enter the URL you want to share and tap Done.
Tap the link sticker to edit or remove it.
Your link will now be displayed in your story.

Q: How do I find my Instagram post link?

A: To find the link to your Instagram post:

Step 1: Open the Instagram app and tap on the Posts tab.
Step 2: Tap on the post you want to find the link for.
Step 3: Tap on the three dots in the top right corner of the screen and select Copy Link.
Step 4: Paste the link into a text message, email or social media post.
Step 5: Your post link will now be available to visit and share.

Q: How do I add a link to my Instagram bio without using a URL shortener?

A: You can add a clickable link to your Instagram bio without using a URL shortener by adding your website address to your bio. To do this:

Open the Instagram app and tap Profile.
Tap Edit Profile and enter your website address in the Bio field.
Tap Save.
Your website address will now be displayed in your profile.

Q: Can I add a link to my Instagram post from a different website?

A: Yes, you can add a link to your Instagram post from a different website. This is a great way to drive traffic to your website or blog. To add a link to your post:

Open the Instagram app and tap on the Posts tab.
Tap on the post you want to add a link to.
Tap on the three dots in the top right corner of the screen and select Edit.
Scroll down and tap on Add Location.
Enter the URL of the website you want to link to and tap Done.
Your link will now be displayed in the post.

Q: How do I know if my Instagram post link is working?

A: To test if your Instagram post link is working, open the Instagram app and tap on the Posts tab. Tap on the post you want to test and scroll down.

You should see a link that says “Open in App.” If the link is working, you will be redirected to the website you’re linking to. If the link is not working, you will see an error message.

Q: Why can’t I add a link to my Instagram post?

A: There are a few reasons why you might not be able to add a link to your Instagram post. One reason is that you’re trying to link to a website that’s not allowed by Instagram.

Another reason is that you don’t have an Instagram business account. To add a link to your Instagram post, you must have an Instagram business account. You can convert your personal account to a business account by going to your profile settings and tapping on Switch to Business Profile.

Q: How do I get a link to a photo or video on Instagram?

A: To get a link to a photo or video on Instagram, take the following steps:

Open the Instagram app and tap on the post you want to share.
Tap on the three dots in the top right corner of the screen and select Copy Link.
Paste the link into a text message, email or social media post.
Your link will now be available to share.

Q: Can you get swipe up without 10k?

A: Swipe up links on Instagram are only available to accounts with more than 10,000 followers.

If you don’t have 10,000 followers, you can still add a link to your Instagram post by utilizing InstaChamp Comment Autoresponder to automatically DM the link to those who comment on an Instagram Post or Story.

Q: Do all links work on Instagram?

A: No, not all links work on Instagram. Some website URLs are not allowed by Instagram and will not work. If you’re trying to link to a website that’s not allowed, you will see an error message.

To see a list of all the websites that are allowed by Instagram, visit the Instagram Developer website.

Q: What’s the maximum number of characters I can use for a link on Instagram?

A: The maximum number of characters you can use for a link on Instagram is 500. If your link is longer than 500 characters, it will be shortened to 500 characters.

Q: How do I remove a link from my Instagram post?

A: To remove a link from your Instagram post, take the following steps:

Open the Instagram app and tap on the post you want to edit.
Tap on the three dots in the top right corner of the screen and select Edit to edit the post caption.
Delete the portion of the post caption including the link that you wish to remove.
Your link will now be removed from the post.

5 Ways on How to Post a Link on Instagram

October 13, 2022

One of the rare things missing from Instagram is the option to share your links in captions. Yes, you cannot directly copy your website URL and insert it in an Instagram post in the form of a hyperlinked URL, but there are several ways to get around it.

But guess what? There are several ways that make it possible to add links to your favorite social platform.

Yes, using a link in bio tool is one of the popular options but in this article, we’ll show you all 5 simple ways to share links on Instagram, explained step-by-step.

In this article:

show

1. How to add a link in Instagram Bio
2. How to add a link to an Instagram post
3. How to add a link to an Instagram Story
4. How to share a link on IGTV
5. How to add a link on your Instagram profile
To wrap up

If happened to all of us – you are scrolling through your Instagram feed, and when reading the caption to some cool post, you are asked to go to ‘link in bio’ for more detailed info.

As you know, ‘Link in bio’ refers to the clickable URL that users can see on top of your Instagram profile, and when they click on the link, they will be taken straight to the desired website. This URL can be a product page, landing page, about us section, etc.

This is the simplest way of adding a link to your Instagram profile.

Here is how you can do it:

Go to your Instagram account and tap ‘Edit Profile’
Paste your desired link into the empty Website field
Save the changes

As you can see, you are limited to placing just one link.

This is what the Feedlink link in bio tool by EmbedSocial is focused on solving.

It is a simple feature that assembles your Instagram feed in one place and allows you to use a unique link for each of your feed photos.

So, the next time someone clicks on your link in bio, they will land on this clickable version of your Instagram feed.

See how your Instagram feed turns out when converted to a web and mobile-optimized landing page:

https://feedlink. link/

For more detailed instructions, check out this video tutorial:

2. How to add a link to an Instagram post

There are several approaches if you want to share your link in an Instagram caption.

I will start with the free one.

Shorten your link

You can shorten your link with tools like Bitly, share it in your post caption, and hope that users will memorize the link and type it in their browsers.

However, it is not likely that someone will actually bother to remember your link and type it all over again.

Use Instagram Checkout and Product Tags

If you have an online shop, hurry up to enable your checkout option. This way, you can tag your Instagram posts that show products with shopping links synced with an external e-commerce platform.

We created a detailed step-by-step guide on How to Use Instagram Checkout and Product Tags to Sell More, so make sure to check it out.

If you have an Instagram business profile, you can always pay for a sponsored post with linked call-to-action at the bottom of the post.

These post ads will appear to your target range even to users who don’t follow you.

Pay for a link in captions

According to a patent application by Facebook, Instagram may charge you if you want to add links to your captions. The platform will detect a link within a caption and display a pop-up if you want to pay to make the link clickable.

In the patent application, the price for activating links is $2, but the actual price will be known once this feature is officially rolled out.

3. How to add a link to an Instagram Story

Here are a few options you can consider for sharing links on your Instagram Story:

Add Link Sticker

This is the latest big Instagram update, that the platform finally allowed adding links to all users not just for users with 10,000+ followers (an option that previously was known as a ‘Swipe up’).

Here is how to add the Link Sticker:

Tap on your profile photo and hold to add a story
Take a photo or upload it from your phone gallery
Tap on the top Sticker icon
In the sticker menu, browse for the Link Sticker
Select it
Add the link and tap ‘Done’
Place it on the story as other stickers and tap to change color

That’s it. The link will appear as a sticker overall and the viewers of the story can interact and click on it, to navigate to the link URL.

Support stickers

Recently, with physical stores no longer being an option, Instagram announced 3 types of Story stickers to help small business continue their business activities online.

This way, business and creator accounts can include stickers in their Instagram stories like Order food, Gift card, and Donate that will navigate users to the place where they can order food delivery, donate or purchase a gift card.

Feel free to check out our complete article on how your business can get the most of these Story stickers (step-by-step examples are included).

Stories Ads

There is always an option to pay for Instagram Story ads.

To launch Stories ads, you should use Ads Manager.

But before you get started, think of the ad objective that aligns with your marketing goal, and then proceed to complete all the campaign details and select the ad placement.

If interested to try, here is the official step-by-step guide on how to get started with Instagram Story ads.

If you are an IGTV creator, you probably know that you can also share a link to your IGTV video description.

The tricky part here is that your audience may not realize that there is a link until they tap to expand the description and discover the link.

However, you can easily re-use the IGTV video and make sure a much wider audience sees your efforts by posting the video on your Instagram Stories.

Here is how you can do that:

Open your Instagram Story camera
Tap on the top ‘link’ icon
Choose an IGTV video
Tap ‘Done’

This way, your IGTV video link will be displayed as a Swipe up link in your Instagram Story.

Once clicked, your video will open.

We created a complete guide on how you can start with IGTV, including steps to upload and share your videos.

Another way to share your links is to set up Instagram action buttons on your Instagram profile. They will show next to your Contact and Message tabs.

This feature is accessible to all business profiles. So if you have one, you can select various CTA copies like Call, Text, Directions, Book, Buy Tickets, Start Order, Reserve, and email buttons or support CTAs like Gift Cards, Order Food, and Donate options.

Next time a user clicks on a CTA button, they will be directed to the 3rd-party app you are integrated with to complete the purchase.

Please have in mind that you can use our free link in bio tool to navigate your followers where you want them to go for the same purpose.

To wrap up

I hope this tutorial helped you learn the best practices of using links on Instagram.

Whatever method you choose, we believe it will drive you some traffic and improve your conversion rates.

And if it happens to know some other way of sharing links on Insta, feel free to reach out to us, and we will be happy to add it to our list.

New Instagram link in bio tool. Sign up now, it’s free!

Create multiple links for your bios.

Easy setup · Cancel any time

How to add a link to Instagram in Stories, posts and an account header

Instagram doesn't really want users to leave the app for external sites. Therefore, you can’t just copy and paste the active link to the site into the post. She won't work. But you can add a link to Instagram Stories, to posts via IGTV, and to the header of your account.

Update 2021. Now you can attach an active link in any account, even if you have less than 10,000 followers. nine0003

How to add a link to a website on Instagram

An active link on Instagram can be added in three ways:

Link to Instagram Stories: through the “link” sticker directly to an external website by clicking (in 2021 even accounts with less than 10 000 subscribers).
Attach a link to Instagram (in posts and Stories) via IGTV.
Insert a link to Instagram in the header of the account.

How to add a link to Instagram Stories

Previously, you could only add an active link to Instagram Stories if you had more than 10,000 followers. Now in 2021 everyone can attach a link in Stories! It is done quickly through the "Link" sticker. nine0003

Make Instagram Stories or upload from the Gallery. Click the "Sticker" icon at the top.

Click the "Link" sticker.

Insert a link (from http/https). You can click "Preview" to make sure that the link in Instagram will work as it should. Click "Add Link" on the top right. Publish Instagram Stories with the link inserted - click "Your Story" or "Close Friends"

By swiping up, you will see how many clicks were made to the site using your active link in Stories. nine0003

How to insert a link on Instagram in a post and Stories via IGTV

In IGTV, you can upload a video if it is longer than 1 minute. In the description of this video, you can insert an active link to an external site. That is, first, the subscriber from the Story or post will go to the full IGTV video, and then in the description for it, they will click on the link that you insert.

Uploading videos longer than 60 seconds on IGTV. To do this, we start uploading the video as usual in the post, click "Next" and select "Share as - Long video". nine0003

In the Description field, you can insert an active link to the site (with http/https). Be sure to leave the "Publish Preview" slider on. So the video will get into your feed, and not just into the IGTV section.

Once uploaded, your followers will see the video post in their feed. They will need to click on “Watch IGTV Video” and from the post they will be taken to the full video. And there, by clicking on the name at the top, a description will open with an active link to an external site.

You can embed an IGTV video link in Stories, even if you have less than 10,000 subscribers. Click on the link icon at the top of Stories, select "IGTV Video" and then the desired video.

In the full video, you need to click on the title at the top and then the description will open. The link in this description will be clickable.

How to add a website link to the Instagram header

One active link can be added to the profile header of your Instagram account - both in a personal account and in a business. nine0003

In the header of your account, click "Edit Profile" or "Edit".

In the "Site" field, put the desired link (from http/https). Click "Done" at the top right.

That's it, an active link to the site has been added to your profile.

These are all ways to add a link to Instagram posts or attach it to Stories. Instagram is unlikely to make clickable links in posts without the need to dodge with IGTV, as it is simply unprofitable to take users away from the application. Therefore, swipe links in Instagram Stories are so far the only option for large accounts to redirect subscribers from their Instagram account to the site. nine0003

How to insert a link to a website on Instagram - header, story and post

June 2 Social media instructions

Contents:

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How to insert a link in the profile header?

The method is the same for IOS (Iphone)/Android applications. No difference!

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In order for users to more actively go to the site or blog, the link must be clickable. People will be able to open it with a simple click. The best place to place it is the profile header.

An active link is added as a result of several actions:

First you need to log in to the Instagram application, then go to the main page of your account. nine0016
Under the account header and above the publications, find the "Edit profile" option, click on it.
Find the "Site" block, hover over the line.
Paste the copied link to the site into the field or enter it manually. Confirm changes by clicking the blue checkmark in the upper right corner of the page.

After finishing editing the header, it is recommended to open your account again and click on the link, checking if it works.

Help. The link may be inactive if the domain uses ".rf", ".ukr", etc. The algorithms of "Instagram" are not yet compatible with addresses written in Cyrillic. In this case, you need to either change the site address, or use the multilink service.

Multilinks

Multilink services are mini landing pages with contact information. Programs combine several links into one. As a result, the profile description looks compact, and users quickly get the addresses and contacts they need. nine0003

Open the service by clicking on the title!

Taplink

Instructions for creating a landing page on the Taplink service:

Go to the main page of the program, click "Try Now".
Register or log in.
In the "Design" section, select the landing page design you like.
Go to the "Add block" option.
Fill in the text block, upload the avatar and set other settings if necessary. nine0016
Go to the "Link" section.
Enter the address, title and subtitle of the site.

Help. When connecting the pro-tariff to the site, you can link social networks and instant messengers.

Instructions for adding a multilink to your Instagram account:

Go to your page on the social network, click on the "Edit profile" option.
Insert a multilink into the "Site" line and save.
An active multilink will be displayed in the account description. nine0016

Hipolink

To create a landing page on the Hipolink service, follow these steps:

Open the official website, register or log in.
In the constructor, click on the "Links" block.
Design a landing page, write down the required text and website address. Save.

To add a multilink to your profile, you need:

Go to your Instagram page, click "Edit profile". nine0016
Add a multilink address to the "Site" section, save the settings.
The landing page will appear in the profile description.

How to add links to social networks

You can include links to instant messengers in your profile so that customers and potential buyers can quickly contact the account owner.

To add Whatsapp you need:

Go to your page, click "Edit profile".
Save.

Important! Enter the phone number associated with the Whatsapp account. It must be written without brackets, dashes or other symbols.

It is possible to add a link with an encoded message. Then, when customers click on it, a message template will appear (for example, “how to place an order”). The address is written like this: https://wa.me/number/?text=urlencoded text. Telegram

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In order to add a link to Telegram, you need:

Open your account, click "Edit profile".
In the "Site" section, write the address according to the template: https://t.me/username.
Save.

Help. Username - nickname, located in the Telegram settings. In the address, it must be written without @.

Viber

Instructions:

Go to your account, click "Edit profile". nine0016
In the "Site" block, write the address according to the template: https://viber.click/number.
Save.

How to insert a link in a story?

Instagram has the ability to add links to stories. This is a handy feature as users will be able to quickly navigate to the site. They only need to swipe - swipe up from the bottom of the screen.

Condition - only owners of accounts with more than 10 thousand subscribers can add links to stories. For transitions, you can use the addresses of both personal blogs and regular sites. The same method allows you to implement advertising integrations. nine0003

How to add a link to a blog or website in stories?

Click the add new story icon in the top left corner of your Instagram feed (next to other users' posts).
Add a photo or video from the device's gallery or shoot material directly in the story.
In the top menu, click on the paperclip icon (chain links).
In the menu that opens, select the "Link to site" option.
A field for connecting a link appears. You need to copy the address of the blog or site, paste it into the appropriate line. nine0016
Add inscriptions and additional elements.

Help. It is recommended to say or write in the story "Swipe up ...", "Press "More" . ..", because not everyone knows how to follow the links in the story. This will attract additional traffic.

Text on stories is recommended to be placed in a convenient place so that they do not overlap with the link. To attract attention, you should use different fonts, highlight important words with different shades, use emoji and stickers. nine0003

Conveniently, there are no restrictions on the maximum number of links in stories. You can add them at least for each publication. However, a measure should be observed so as not to alienate subscribers with intrusive promotion. Content should be interesting to the audience.

Is it possible to insert a link in the description under the photo?

Instagram does not provide the ability to add a clickable link under a post. Subscribers will not be able to go directly to the specified site.

You can leave the link itself. You must either copy it or type it manually in the description of the photo. The address will appear in plain text. From the computer, you can copy it and paste it into the browser line. From the phone, the audience will be forced to rewrite the address manually. It is not comfortable. The advantage is that such links can be added to each post. But due to unnecessary manipulations, only a small part of the audience will follow them. nine0003

If you want to share your account on Instagram, it is recommended not to leave a link to it, but to mark it as @. Such a tag will be active, users will be able to click on the nickname.

How to share internal links

Instagram allows you to share internal links to accounts, posts, and IGTV.

Link to own/other profile

Links to the profile with any number of subscribers are placed in stories. By clicking on the mark, the user will be able to go to any added account. For this you need:

Start creating history in the standard way. Upload or make online a photo or a short video, process, write the desired text.
Open the panel with stickers and select the "Mention" sticker.
In the field that appears, enter the name of the account to which you want to refer.
Finish designing the story and publish it to all users or close friends list.

An active link appears. By clicking on the username, users will be able to immediately go to the marked page from the story. nine0003

Link to post

A post from your own or someone else's account can be shared in stories. There are no restrictions on the number of subscribers for this, all profiles have this opportunity. This method works both for your own and for any other records.

Instructions:

Open your own or someone else's publication in the application, which you want to share with the audience.
Find the paper airplane icon under the entry and click on it.
Instagram will offer to share the post in stories or send it to someone from the subscriptions. You need to select the "Add post to your story" option.
This will open a standard interface for creating a story, centered on the selected entry.
Next, you need to issue a publication. You can change the position and size of the post you want to share, add captions, account tags, stickers, and more. The design process is similar to the usual placement of stories. nine0016
At the end of editing, it remains to publish the story with a link to the post. Clicking on an image with it will take users to the original post.

Help. Sometimes errors occur and you can't share someone else's post in your stories. The reason may be that the person has a closed profile or he has set a ban on reposts. Because of these settings, it will not be possible to publish a story with a link to the post.

Link to IGTV

All users, regardless of the number of followers and other conditions, can share links to IGTV in their stories. This is an Instagram service through which people create longer videos than stories.

Sharing a video from IGTV to Stories is easy and requires a few steps:

Open the video you want to share with your audience.
Find the paper airplane icon under the video and click on it.
Select "Add video to your story" from the list of options. nine0016
Customize your post in the standard Stories interface: add text, tags, stickers, clicks, etc.
Publish story.

Users who open the story will only be able to see the preview of the video. To watch the full video, please follow the link provided.

To track statistics, you must have a business account. To view it, you need:

Go to profile.
Click on the three horizontal bars in the upper right corner. nine0016
Select "Statistics".
The link click metric is displayed in the Link Clicks section.

Instagram rules - what links can be placed in the header / story

Instagram allows you to place different links in the profile header and stories:

To a personal blog.
Learn more