How to post instagram posts on your story


How to Share Posts From the Instagram Feed to Stories -

More than 300 million users now use Instagram stories daily and posting your feed content to stories is a great way to boost reach and engagement.

In the feature’s launch blog post Instagram explained:

When you come across something in feed that inspires you — like a post from a friend raising money for a cause or a photo of a new design from your favorite brand — you can now quickly share that post as a sticker to your story for your friends and followers to see.

How to share feed posts to Instagram Stories

To share feed posts to stories:

  1. Tap the paper airplane button below the post (like you would to send a direct message)
  2. You’ll then see an option on the following menu to “Create a story with this post”
  3. Tap it to see the feed post as a sticker with a customized background ready to share to your story. You can move, resize or rotate the photo or video. You can also use drawing tools or add text and stickers.

Any post shared to a story will include a link back to the original post and include the original poster’s username.

Only posts from public Instagram accounts can be shared to stories. If you have a public account and would like to opt-out from letting people share your posts to stories, you can do so within Instagram’s settings.

In a recent episode of The Science of Social Media, hosts, Hailley and Brian discussed this update (around the 4:45 mark in the below audio):

Want to stay up-to-date with the latest social media news and views? Subscribe on iTunes or Google Play.

How brands can use this feature

Many brands and influencers already use stories as a way to drive attention to their latest feed and promote their latest posts. This update will be a welcome improvement to this process by allowing users to directly link to their latest feed posts, rather than taking a screenshot of a post and manually adding it to stories.

As Brian mentions in the podcast, this could enable brands to use stories as a way to cross-promote their feed posts to their audience on stories — people who may have potentially missed the post in the feed.

“One of the reasons we love stories so much is that it can be used as cross-promote content and now users will be able to go from stories directly to your feed,” he explained.

Hailley also drew comparisons between this feature and Twitter’s quote tweet functionality, where users can share content from the feed, but also add their own thoughts and context around it.

This is another exciting update from Instagram — following the share to stories and live video chat announcements at F8 — and it helps to better connect the feed to stories as well as providing a way for users to re-share some of their favorite Instagram content in a more public way than sharing with a couple of friends via a direct message.

These updates now available on Android and will be coming to iOS in the coming days.

What do you think to this release from Instagram? Will it change how you use Instagram stories for your business? Let us know in the comments ?

Check out another recent Instagram launch: IGTV: Long-form video on Instagram

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How to Repost and Share to Your Instagram Story

  • You can share a post to your Instagram Story using the paper airplane icon.  
  • The menu that appears will give you the option to share a post from any profile that allows sharing in the setting — private posts won't show this option.
  • Brands can also leverage this feature to create more engagement with their followers.

Instagram not only grants the ability to share your posts to an Instagram story, but allows you to add pictures posted by your friends, favorite influencers, and other accounts you follow. 

This feature can also be useful for brands who want to create more engagement and keep their Instagram account active.

For privacy reasons, this option is only available for accounts that have allowed sharing of their posts. If you try to share a post to your Instagram story from someone else's private account, the feature will not be available. 

If you want to share a post to your Instagram story, here's how to do it.

How to share an Instagram post to your story

1. Open the Instagram app on your phone.

2. Locate the post you want to share in your Instagram story on your feed.

3. Tap the paper airplane icon.

Tap the paper airplane icon. Devon Delfino/Insider

4. The Share menu will appear. 

5. Tap the first option, Add post to your story.

Tap Add post to your story. Devon Delfino/Insider

6. The photo or video post will automatically upload as a story draft. 

7. Tap the icons at the top of the window to add stickers or gifs, draw, or type text. 

Make the changes or additions you want to make. Devon Delfino/Insider

8. Tap Your Story in the bottom left-hand corner to post, or select Close Friends if you want to share it less widely.  

Quick tip: You can do this whether you're finding a post on someone's profile using the Explore page, or when it pops up directly on your feed. 

How brands can use the Instagram story feature

Like any Instagram user, brands can use stories to keep their account active. But it can also be a valuable way to share behind-the-scenes content and build a deeper relationship with your audience. 

If you create a brand-specific hashtag, you can find posts from people who already love and use your product or service. You can then share those posts to your stories to keep your audience engaged and notified about the brands movements. 

This accomplishes two things: it allows you to showcase your brand or product to a wider pool of Instagram users. Second, it lets the brand showcase authentic user-generated content that shows how the products can be incorporated into the everyday life of a customer.

Quick tip: If desired, you can also add a link to a specific product, or your site, to make it easier for people to find the product that's being displayed.

Marissa Perino

Marissa Perino is a former editorial intern covering executive lifestyle. She previously worked at Cold Lips in London and Creative Nonfiction in Pittsburgh. She studied journalism and communications at the University of Pittsburgh, along with creative writing. Find her on Twitter: @mlperino.

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Devon Delfino

Devon Delfino is a Brooklyn-based freelance journalist specializing in personal finance, culture, politics, and identity. Her work has been featured in publications such as The Los Angeles Times, Teen Vogue, Business Insider, and CNBC. Follow her on Twitter at @devondelfino.

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How do I share someone's feed post to my Instagram story?

Help Center

Instagram Features

Stories

You can only post someone else's post to your story if the author of the post has made their account public and allowed their posts to be reposted. Not everyone can share a post from the feed in their story.

To share someone's feed post to your story:

Instagram app for Android and iPhone

Click the icon below a photo or video in the feed.

Select Add Post to Your Story, Add Video to Your Story, or Add Reels Video to Story.

Press in the lower right corner of the screen.

Click Share.

Instagram Lite app for Android

If you share someone's post in your story, every person who has viewed it will be able to see the name of the author and go to his account. Learn more about how to share a store in an Instagram story.

If you have a public account, you can prevent other people from sharing your stories.

To prevent people from sharing your posts in Stories:

Instagram app for Android and iPhone

Tap the or icon on your profile photo in the bottom right corner of the screen to go to your profile.

Click the icon in the upper right corner of the screen and select Settings.

Click Privacy and select History.

Click next to Allow reposts in stories.

Instagram Lite app for Android

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How to Collaborate on Instagram

The Collab feature on Instagram* is another way to collaborate with brands and bloggers, or simply to make a collab post with a friend or family member.

We tell you how to set up the function, about its advantages and the purposes of introducing it into the social network.

What are collaborative posts on Instagram and why

A feature known as “Collab” or “Invite a Collaborator” was tested in early 2021 in several countries, including the UK and India, and launched worldwide in October. Collaborative posts are now available for any open account.

Collab allows you to share posts and videos on Instagram* with another person so that no one has to duplicate content. Both authors of the post will be listed, and the post will collect total likes, views, and comments.

Collaboration posts can be used by media personalities to announce collaborations, influencers to interact with brands, and ordinary users to post a video about a vacation with their best friend.

For example, Kourtney Kardashian and her fiancé Travis Barker used this feature on Halloween to show couples' costumes from Tim Burton's Edward Scissorhands.

At the top right, you can see that the post has two authors, kourtneykardash and travisbarker. Click on the accounts and find that both users have the post, with the same engagement rates

The feature is very easy to use after a little practice.

How to post a joint post on Instagram*

To make a joint post, click on the plus in the upper right corner or bottom center of the screen. You will be taken to the creation menu. Next, follow the usual steps to create a post or rils. When you go to the menu where you can add a signature, click "Tag people" - a separate screen will open.

Next to the "Add tag" option, you will see the "Invite collaborator" function. Click and then find the account of the person you would like to invite to create a shared post.

You need to know what a collaborator's username looks like in order to search for it.

Multiple users can be selected, up to a maximum of 20. Note that 20 is the total number of participants. It includes both co-authors and people you simply tag in a post. You can tag 10 people and 10 co-authors, or 20 co-authors and no one else.

In the process, you will see a pop-up message "If [co-author name] accepts the invitation, this person will be credited as the author of your publication and it will be made available to their subscribers."

This means that you cannot unilaterally designate someone as a co-author of a joint publication. You can only invite a person to cooperate, and he can accept or decline the invitation.

By the way, if you were invited to become a co-author, and in the future you want to remove yourself from this post, just go to the post menu and click "Stop sharing"

Have you added all the co-authors you wanted? Click the "Done" button in the upper right corner of the screen to save the settings, then publish as usual.

To recap:

  • Create a new Instagram post* as usual.
  • Click Tag People when you get to the headings screen.
  • Click "Invite Collaborator" - the button is next to the "Add Tag" option.
  • Use the search box to find collaborators you want to collaborate with.
  • Click "Done" in the upper right corner of the screen to send the invitation to the shared post.
  • Post as usual.

For Reels co-publishing, the process is the same - record and edit as usual. Check Preview that everything looks correct, then click Next to get to the sharing options. On this page, click on "Tag People" to access the "Invite Collaborator" tag, and follow the outline.

Read also: How to check Instagram* for cheating: instructions.

Benefits of collaborating on Instagram*

Collab is a great feature to reach new, relevant audiences, but you have to make sure the content works for all collaborator channels. For example, you sell high-quality coffee makers, and the co-author sells great coffee. Co-authoring a post is a good idea, as the audience is interested in both.

Several clear advantages for joint posts on Instagram*:

  • Collab eliminates the publication of almost identical posts with friends.
  • The collab increases the reach of the audience, as it is available to both your subscribers and the co-author's subscribers.
  • A new audience can easily turn into subscribers if you collaborate with someone from your own or a related business niche. You can also reach your audience with hashtags. Read about it in the article “Hashtags for gaining followers on Instagram*: varieties, effectiveness, examples”.
  • You can get more likes and comments. It has not yet been proven that this will help boost the Instagram algorithm *, but it is possible that the social network will begin to give preference to this type of publication.

But consider the inconvenience : a joint post will be placed in the profile grids of both authors. This can be awkward when scheduling your posts in the same style. Consider the aesthetics and layout of both accounts before co-writing something.

Head of Instagram* Adam Mosseri: joint posts on Instagram* VS duets of TikTok

Instagram co-authorship* is for general posting, not co-creation.

Duets on TikTok allow you to record your own video along with the original based on another user's video.

A diction lesson is an example of a TikTok video created specifically for duets. Any user can take it as a template and complete the task by filling in the pauses after the announcer's words

Duets on TikTok and co-authorship on Instagram* introduce the creator of the video to a new audience, which is usually not very good on Instagram*. This is not my opinion, the thought was voiced by the head of the social network Adam Mosseri.

Instagram* is a platform where brands and influencers can stay connected to audiences they have built elsewhere. It's getting harder and harder to use Instagram* to acquire followers from scratch.

This is a problem for Mosseri, who wants Instagram* to be just as good at getting new creators noticed as TikTok.

Adam Mosseri, Head of Instagram*

“Instagram* is much better at helping content creators who have already made a name for themselves on the platform. TikTok is better at identifying new and young talents, and, first of all, helping them to open up.

And we want to be really good at it. Historically, we have paid less attention to this, but I am pushing my teams in every possible way to ensure that this “boy” (Collab) becomes better.

Mosseri acknowledges TikTok's ability to create social media stars, which he believes should also be on Instagram*. Collaborative posts compensate for one of the main weaknesses of Instagram * and allow you to attract followers without an existing audience.

Theoretically, the function of joint posts will help to identify smaller accounts, but for this, there must be connections - promoted accounts with which they could begin to cooperate.


Learn more