How to post a reel on instagram from gallery
How to Post a Video on Instagram Feed, Stories, Reels, and IGTV
Instagram is one of the most popular and widely-used social media platforms. With the explosion of Instagram videos, users and brands are resorting to different video sharing formats from stories, reels to IGTV to reach wider audiences and engage them. In fact, we at InVideo, also create videos across formats for our Instagram channel that help our audience in the process of content creation.
However, with all the different video formats available to choose from, it can be tricky to know the specifications of each format. That’s why we’ve put together this guide, where we’ll tell you everything about how to post a video on Instagram for all formats and some tips on how to post a long video on Instagram story and feed.
In addition to this, we will also show you how to create thumb-stopping videos in minutes using InVideo’s online editor. Don’t forget to check out InVideo’s Instagram channel for inspiration on how you can create effective videos for your business.
Let’s dive right in!
1. How to Post a Video on Instagram Feed?
2. How to Post a Video on Instagram Story?
3. How to Post a Video on IGTV?
4. How to Post a Video on Instagram Reels?
5. BONUS: How to create thumb-stopping videos for Instagram in minutes?
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1. How to Post a Video on Instagram Feed
Posting videos on Instagram feed is similar to how we upload photos. You can upload a video on Instagram from your gallery or camera roll or record a video within the app and post it immediately.
Here’s how to post a video on Instagram feed from your gallery or camera roll
Step 1: Launch the Instagram app on your phone. Go to your profile page and click on the “Plus” sign on the upper right side of the profile.
Step 2: From the drop-down list of options, choose Post.
Step 3: You’ll find an option “Recents” that shows all recent images and videos. Tap the drop-down menu, and you’ll see different media albums such as favorites, WhatsApp, and much more.
Step 4: Go to the videos folder and choose the video you wish to upload.
Here, many users wonder why the video is getting cropped. This is because the video is not in square format. To avoid your video from getting cut, you can tap on the arrow icon to adjust the video frame. Then click on the “Next” option.
Step 5: Just like you get different filter options when posting a photo, you get to apply filters to your videos as well.
Instagram offers options such as “Trim” and “Cover.” Trim allows you to trim the video, whereas, the Cover option enables you to choose the cover picture for your video, which appears on the feed.
Step 6: Write a compelling caption. You can also tag people and add a location. Also, don’t forget to add hashtags for better reach.
If you have more than one account, for example, a personal account, and a business account, you can also upload the video posted on your account to your business account. Similarly, Instagram offers publishing videos on other platforms such as Facebook, Twitter, and Tumblr.
Now let’s see how to post a video on Instagram feed by recording a video from within the app itself.
Step 1: Open the Instagram app and click on the “Plus” sign on the upper right-hand side of the feed’s page.
Step 2: You will see a “Camera” icon on the left-hand side of the screen. Tap on that icon.
Step 3: Press and hold the white circle at the bottom of the screen to record a video.
Step 4: Once you’re done recording, post your video.
Specifications for Posting a Video on Instagram Feed
Instagram lays down certain specifications on posting videos for each format. If you wish to upload a video on Instagram feed,
- It needs to be a minimum of 3 seconds and a maximum of 60 seconds.
- The format should be MP4 or MOV.
- The aspect ratio should be 1:1 for square videos, 1.9:1 for horizontal videos, and 4:5 for vertical videos.
- The file size should be of a maximum of 4GB with a frame rate of a maximum of 30 FPS.
- Video resolution for a horizontal video should be 600 x 315 pixels, square video should be 600 x 600 pixels, and vertical video should be 600 x 750 pixels.
But what if you have to post a video, which is longer than a minute on your feed? There’s a workaround for this. Here’s how to post a video longer than 60 seconds on Instagram feed using the carousel feature.
Step 1: Cut your long video into smaller clips that are upto 60 seconds. You can put up to 10 individual clips of one video as consecutive slides of the carousel.
You can cut the video in your phone using the edit option.
Note: If you're using an Android, follow these steps to trim your video into smaller clips.
Step 2: Open the Instagram app and click on the “Plus” sign on the upper right side of the profile page.
Step 3: From the drop-down list of options, choose Post.
Step 4: You’ll find an option of “Recents” with recent images and videos. Tap the drop-down menu and go to the videos folder.
Step 5: Tap on the “Square” icon to select multiple videos. Select all your clips in the order that you want to post them, and go “Next.”
Step 6: Once you’ve selected all your clips, you can add filters for each clip.
Step 7: You can write a caption, tag people, add location and share the video on other social media platforms.
PRO-TIP: If you want to create super-effective posts, here’s a guide for Instagram post ideas that you can leverage for your own brand.
It comes with suggested templates that you can use right away to create engaging videos for your Instagram using InVideo’s online editor.
2. How to Post a Video on Instagram Story
Instagram stories last for 24 hours and they’re a fun way to engage with your followers. You can post a pre-recorded video or record a video within the app and upload it to the Instagram story.
How to post a video on Instagram story from your phone gallery
Step 1: Open the Instagram app and click on the “Your Story” icon on the upper left side of the home page.
Step 2: Tap on the “Plus” icon on the lower left side of the screen to select a video from the gallery. To avoid scrolling, you can choose the “Videos” folder from the drop-down menu by selecting the arrow icon.
Step 3: Make your story interactive by adding creative elements like GIFs, stickers, text, and much more. You can do this by tapping on the “Smile” icon on the upper side of the screen.
Select the “Aa” icon for text, and to scribble anything, select the “Scribble” icon besides the “Aa” icon.
Step 4: You can now even add music. Click on the music icon, search and choose a song.
Adjust which part of the song you want to add by scrolling the bar below on the screen. Choose how your music icon should look by tapping on the options and later move it freely to a desired location.
Step 5: Once you’ve finished editing, tap on the arrow and share your story for everyone to view, or just share it with your close friends, or individually send it to anyone from the list.
How to Post a Video on Instagram story by recording a video within the app
Step 1: Open the Instagram app and click on the “Your Story” icon on the upper left side of the home page.
Step 2: You can use different features Instagram offers and record a video like Boomerang, Hands-free, Multi-capture.
Select the drop-down menu arrow and choose the element you want.
Step 3: Start recording a video by pressing on the white circle at the bottom of the screen.
Step 4: Once you’re done, add stickers, GIFs, etc. Then share your story.
Specifications for Posting a Video on Instagram Story
- Your video should be of a minimum of 2 seconds and a maximum of 15 seconds.
- The video file should be MP4 or MOV format.
- Video aspect ratio should be 16:9 for horizontal video and 9:16 for vertical video
- Video file size should be of a maximum of 4GB with a frame rate of a maximum of 30 FPS.
- Video resolution should be 600 x 1067 pixels.
Note: Instagram offers a margin of 250 pixels for stories, both top, and bottom. So, make sure all your essential elements are within that margin.
Now let’s talk about how you can post long videos that are over 15 seconds on Instagram stories? Instagram will automatically trim down your long video into multiple 15-second clips.
It becomes a series of clips that form a long video.
You can edit and add creative elements to each clip/story and post it.
PRO-TIP: If you wish to create unique Instagram stories, check out this article for different ideas and tips, and you can also leverage the 5000+ ready-to-use templates that take only minutes to edit on InVideo’s online editor.
3. How to Post a Video on IGTV?
IGTV (Instagram TV) is meant for in-feed videos longer than 60 seconds and can go up to 60 minutes. So, if you’re wondering how to post a video longer than 60 seconds on Instagram, you can do it through IGTV.
Step 1: Open the Instagram app on your mobile phone and go to your profile page. Click on the “Plus” sign on the upper right side of the profile.
Step 2: From the drop-down list of options, choose IGTV video.
Step 3: Choose the video you wish to upload from your camera roll.
You’ll only be able to select videos longer than 60 seconds.
Step 4: You’ll get a preview of the video to ensure you have selected the right video. Select the “Next” option to proceed.
Step 5: Tap and slide to choose your cover image. However, if you wish to have a different cover image, you can select the “Add from Camera Roll” option and choose a custom image. Then, tap “Next.”
Step 6: In this step, you need to add a title and a description. You can also add a preview of your IGTV video on your feed.
Step 7: There are other settings such as “Edit Profile Cover”, which allows you to adjust your profile cover.
You can increase the reach of your IGTV video by sharing it on Facebook through the “Make Visible on Facebook” option. You can then tap “Post to IGTV” to share your video. However, if you don’t wish to upload it immediately, you can also select the option of “Save as Draft” to publish later.
In advanced settings, you can add captions by turning on the “Auto-generated captions” button.
You can even post an IGTV from your computer.
Step 1: Open your Instagram account on a web browser. Go to your profile icon and select the profile option.
Step 2: Select the IGTV option below your bio. Click on “Upload” to post an IGTV video.
Step 3: Click on the “Plus” sign and add the video to the upload.
Step 4: Select the cover image of your IGTV video by clicking on “Edit”. Give your video a Title and add a Description. If you wish to post a preview of your IGTV on feed and profile, click on “Post a Preview.” Similarly, if you want to add auto-generated captions, you click on the box of Auto-Generated Captions.
Step 5: Click on “Post” to post your video now or “Save Draft” if you wish to post it later.
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Specifications for Posting a Video on IGTV
- Your video must be between 1 minute and 10 minutes long.
Verified accounts can upload IGTV videos 60 minutes long. However, to upload a 60 minutes long video, you need to upload it from a computer/web browser.
- The video format has to be MP4.
- The video aspect ratio should be 16:9 for horizontal video and 9:16 for vertical video.
- Video file size should be a maximum of 650MB for videos between 1 minute and 10 minutes long, and a maximum of 3.6GB for video up to 60 minutes.
- The frame rate should be a maximum of 30 FPS with a resolution of a minimum of 720 pixels.
- For a cover photo, resolution should be 420px by 654px.
Pro-tip: Since you have the liberty to make videos up to 10 minutes long, you can use IGTV videos for creating richer and more impactful content. If you want to dig deeper on how you can leverage IGTV for your brand, check out this comprehensive guide where we cover everything you’ll need to know to hit the road running. We also show you how you can create engaging videos for Instagram using InVideo’s online editor.
4. How to Post a Video on Instagram Reels?
Instagram’s latest video format - Reels, was launched in August 2020. Initially launched as a 30-second video format, it now allows up to 60 seconds and is the most preferred format for creating content on Instagram today due to the massive organic reach creators are experiencing on it. Let’s jump into how you can post your videos on Reels in this section.
How to Post a Video on Instagram reels from within the app
Step 1: Open the Instagram app and click on the “Your Story” icon at the upper left side of the feeds page.
Step 2: At the end of the screen, click on the “Reels” option.
Step 3: Tap the white button with a video icon to record your video.
Step 4: You can edit the video from multiple editing options such as adding music, changing the speed, adding effects, using a timer.
Note: Below the Music icon, you can see a circle icon with 15 written on it.
That is the length of your video recording. Tap on it to make it 30 seconds, and tap twice to make it 60 seconds.
Step 5: Once you start recording, you’ll see a progress bar on the upper left-hand side of the screen in red color. Once you have recorded and edited, proceed by selecting the “Preview” option.
Step 6: You can add creative elements like stories in reels as well. Tap on the “Smiley” icon and select GIFs, stickers, etc. You can even add voiceover by selecting the “Microphone” option and recording your voice. Then click “Next.”
Step 7: You can now write a catchy caption, select the cover image of your video and tag people and then “Share” or “Save as Draft" if you wish to post it later. You can add hashtags in the caption to reach out to more people.
How to post a video on Instagram reels from your phone gallery
Step 1: Open the Instagram app and click on the “Your Story Plus” icon at the upper left side of the feeds page.
Step 2: At the end of the screen, click on the “Reels” option. Click on the “Plus” sign on the left-hand side to add a video from the gallery.
Step 3: Choose the video, select the “Add” option, and go ahead with “Preview.”
Step 4: Edit the reels using editing options and click “Next.”
Step 5: You can now add music to your reels. Select the “Music” icon and choose the song you wish to add. Select which part of the song you want by scrolling the bar below on the screen.
Step 6: Add a caption, select the cover image, tag people, and then “Share” or “Save as Draft” if you wish to post it later.
Specifications for Posting a Video on Instagram Reels
- Video can be between 2-60 seconds.
- Video resolution should be 1080 x 1920p.
- Video aspect ratio for reels is only for vertical mode, 9:16
- For the cover photo on profile, the video aspect ratio is 1:1, and the resolution is 1080 x 1080 pixels.
- Reels are visible on the feed as well. For that, the aspect ratio is 4:5, and the resolution is 1080 x 1350 pixels.
Note: Make sure there are no text or essential elements on the top or bottom of the video, as it might get cropped when viewing reels on the feed.
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5. BONUS: How to Create Thumb-stopping Videos for Instagram in Minutes
InVideo has over 5000 templates that can help you create an eye-catching video in less than 5 minutes. Follow this step-by-step guide to create professional-quality videos even if you’ve never edited a video before. Or head over to this tutorial if you’d prefer a demonstration.
Step 1: Sign in to your InVideo account. If you don’t have one, you can easily create your free Invidee account. You can select from different categories of pre-made templates.
Step 2: Once you select a template, you’ll be taken to the Invideo’s editing page where you can make creative videos.
Step 3: You can try out different options from the panel located on the left-hand side such as adding music, image, uploading video, adding text, etc.
Step 4: The center of the screen is the preview of the edits made to the video.
Below the preview screen is the video timeline. You can edit, add multiple videos, images, etc.
Step 5: Once you’ve finished editing, you can save and export the video. After rendering, you can download it and share across social media channels.
Wrapping Up
Now that you know the differences between all Instagram video features, you are all set to upload a video on Instagram.
Don’t forget to sign up for a free account on InVideo to access and try out the 5000+ templates that make it extremely easy to create videos for Instagram.
If you want to know how Instagram can be helpful for your business and how to leverage it, read our guide and if you have any more questions, you can join our community to know and learn from 25K other marketers and creators.
FAQs
1. How to Post a YouTube Video on Instagram?
You can repurpose Youtube videos and post them on Instagram stories, feed, or IGTV. It’s important to understand that you cannot post Youtube videos directly on Instagram as the specification of each feature of Instagram is different. Don’t worry, we've put together this step-by-step guide for you to know how to post a video from YouTube on Instagram, along with some tips for each feature.
2. How to Post a Video Link on Instagram?
It is feasible to post a video link on Instagram stories only for users having verified profiles or more than 10K followers. Users can easily swipe up on your story by tapping on “See More” and get access to the link you post.
For Instagram posts, you can add the link in your description. However, it is not clickable. Hence, people place the link in your bio and write in your caption “link in the bio.” You can change links in the bio as many times as you want.
How to post a video on Instagram, including Reels and Stories
August 17, 2022
Ashley Hamer
Managing Editor at Descript. Musician, podcaster, writer, science nerd.
As the fourth most popular social media platform in the world behind Facebook, YouTube, and WhatsApp, Instagram is a great place to share video content. But like every other app, it’s always rolling out new features, and it can be hard to keep up with all of the different options for posting videos. How do you decide between a regular Instagram video post, a reel, or a story? Below we break down each video type and how to post them, plus how to add extras like location tag, music, and gifs to keep eyes on your content.
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3 types of videos on Instagram
There are three different types of videos you can upload to Instagram.
- Instagram videos. Instagram videos (replacing the former IGTV) are essentially regular video posts that live on your profile alongside photo posts, and within their own video page on your profile. So a regular video post is a great option for content that you want to appear permanently on your page (or at least until you delete it). Instagram now allows 10-minute long videos for regular users, and up to 60 minutes long for blue checkmark-verified users.
- Instagram reels. Often thought of as a competitor to TikTok, Instagram reels are best for attention-grabbing videos, and high-performing reels might even get your content in front of new viewers. You can embellish reels — which now have 90-second time limit — with music, text, and graphics.
Instagram reels appear in your scrolling feed, and can also be found on the tab between your regular feed and Instagram video section. - Instagram stories. Instagram stories are short video clips, up to 15 seconds long, and are usually more casual and less-produced. They only show up on your page for 24 hours before they disappear. But you can also save your content as a story highlight, which will pin the clips to the top of your profile permanently (or until you remove them). Videos that exceed the 15-second limit (but are less than 60 seconds) will automatically separate into 15-second video clips when you upload them as a story, for up to four videos. You can watch Instagram stories by clicking the profile avatars that appear across the top of your main feed — your own story will always appear first in the queue, even after you’ve watched it.
How to post an Instagram video
The optimal aspect ratio for an Instagram feed video is 4:5 (for portrait mode) and 1.
91:1 for landscape mode (though both can be adjusted to a 1:1 ratio by double-tapping the preview screen or single-tapping the double arrows in the frame’s bottom-left corner). The minimal frame rate for videos is 30 frames per second (FPS), and for dimensions, the optimal size is 1080 x 1350p. All videos under 10 minutes have a maximum file size of 650 MB, and videos up to 60 minutes have a max file size of 3.6GB.
To upload a video to the Instagram app:
- Open your Instagram app. If you’re not already logged into your Instagram account, enter your username and password on the login screen.
- Navigate to the upload screen. Click on the “+” sign at the top right of the screen, whether you’re on your home scrolling feed or profile page. Click “Post.”
- Find your video. After you click “Post,” a screen will pop up with an album of your most recent photos and videos. To browse a different album, select the drop-down where it says “Recents” and choose another option.
Select the video you want to post. You can also click the icon with two squares to select multiple videos and make an album, or click the camera icon to record a video to post. - Adjust your video frame size. Double-tap the video preview or (single-tap the double arrows) to expand or shrink the size of your video frame. When you’re finished adjusting, click the “Next” button in the top right corner.
- Edit your video. Instagram provides several editing features you can use before you upload your post. Select from a number of image filters, trim the length of your video, or turn off the sound completely using the “Volume” button at the top middle of the screen. Click “Next” when you’re done.
- Add any final details. After you’ve made your final edits, click on the video preview (where it says “Cover”) to choose the part of the video you want to use for the thumbnail. On this screen, you can also tag other Instagram users, add a location, create a promotion, share to Facebook, and more.
- Upload. Once you’re ready to post, click the blue “Share” button at the bottom of the screen. To edit or delete your post after uploading, click on the ellipses at the top right of the post, then select your option.
How to post an Instagram reel on your profile
Reels offer a number of fun flourishes you can add to your videos. Video reels are meant for vertical viewing, so a 9:16 aspect ratio with dimensions at 1080 x 1920p works best when posting content. To post a video reel to your Instagram profile:
- Navigate to the upload screen. Click on the “+” sign at the top right of the screen, then click “Reel.”
- Select your video. To record a new video, click the center button on the reel upload screen. To select an existing video, click on the blue plus sign on the bottom left of the screen.
- Adjust your video. After selecting your video, you can trim the length by using the tool at the bottom of the screen, or adjust the speed using the left sidebar.
Click “Add.” If your video is less than 90 seconds, it will move to your post queue and you’ll return to the upload screen where you can record or add another video segment. If you only want to post a short video, click “Next.” - Edit your video. On this screen, add music, filters, captions, drawings, stickers, and more to your post. After you’re done adding flourishes, click “Next.”
- Tag and share. On the share screen, you can edit your cover image, add a caption, tag other users, rename your audio selection, and add a location. You can also choose whether or not your reel will display in your regular feed. When you’re ready to post, click the blue “Share” button on the bottom right of the screen.
How to post a video on your Instagram story
The optimal size and dimension for Instagram stories is 1080 x 1920p, with a 9:16 aspect ratio for portrait mode, and 16:9 for landscape mode. To post a video to Instagram stories:
- Navigate to the upload screen.
Click on the “+” sign at the top right of the screen, then click “Story.” - Choose your video. Record a new video by tapping the first “Camera” panel, or choose a video from the album of your choice. If the video is over 15 seconds, it will automatically separate at each 15-second mark of the video for up to one minute.
- Edit your video. On the preview screen, you can toggle the audio on or off, turn the video into a Boomerang, add captions, filters, stickers, music, gifs, and more. Click the ellipses in the top right corner to draw on your video or save it to your camera roll.
- Upload your video. Click the bottom left button to upload the video directly to your story feed, or hit the “Close Friends” button to only share with a select group of users.
Before you publish to Instagram
Before you start posting videos on Instagram, here are a few tips to ensure it all goes smoothly:
- Consider using hashtags.
Using trending hashtags in your video captions can help expand the reach of your content and attract new viewers to your page. - Follow the guidelines. Instagram has a few rules pertaining to posting content. For example, they do not allow content containing full nudity, hate speech, or threats of violence. Read through Instagram’s community guidelines before posting your content.
- Keep your videos to the point. If your videos are too long without a lot going on, people might lose interest in your content quickly. That said, if slow-moving content is your thing, go for it.
- Check the audio. If your video contains copyrighted music, there’s a high chance Instagram will remove your video. However, using the music feature on the app will let you overlay music to your video without risk of violating their guidelines.
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How to upload videos to IGTV
In June 2018, Instagram announced the launch of IGTV, redesigned it in April 2020, and added automatic subtitles in September 2020. The constant evolution of IGTV only highlights its growing popularity and importance in the follower engagement process. Let's look at how to add video to IGTV from your phone and computer, how to enable automatic subtitles, and also offer 9 ideas for your content on IGTV.
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How to upload a video in IGTV
before downloading the video in IGTV, it is important to know several technical features.
Firstly, you cannot shoot videos on IGTV, for this you must first shoot a video on your phone or camera. You can upload videos in both horizontal and vertical formats. Secondly, the length of the video for IGTV uploaded from a mobile phone must be between 1 and 15 minutes. If from a computer - up to 60 minutes. You can choose a cover for the video from a fragment of the video or upload a photo separately. We talked about technical recommendations in more detail in our article - What videos can be uploaded to Instagram.
The title of video should briefly convey the meaning of the video or intrigue with an interesting question. The optimal title length is up to 30 characters. In the description, open the topic, highlight the questions that will appear in the video.
To reach as many people as possible, post a video to your feed (we'll show you how to do it a little later) and optionally include video display on IGTV on your Facebook page. To do this, you need to link your account to a Facebook page, how to do this is described in the article How to link and unlink Instagram to a Facebook page.
How to add a video to IGTV from your phone
In the upper left corner, click on the plus icon and select "IGTV Video". Or, on the bottom panel, click on the plus icon and upload a video from the smartphone gallery and select "Long video". Add cover art from your smartphone gallery or select a still image from an uploaded video. Come up with a title and description for the video, add hashtags.
To reach as many people as possible, enable "Publish preview" - the first 15 seconds of the video will be published in the Instagram feed. Turn on "Show on Facebook" to add the video to your Facebook Page (for this, your Instagram account must be linked to a Facebook Page).
If you want to add subtitles, click "Advanced settings" and turn on "Auto generated captions". Instagram rolls out this feature gradually, so it is only available in the app and not yet for all users.
If the video consists of several parts, select the "Add Series" function.
Come up with a title for the show and a description. You can also add previously downloaded videos to the "Series". The convenience of this option is that when watching a video, a mark is added, by clicking on which the user goes to a separate tab with videos on this topic. If you do not want to post videos in series format, then just skip this step.
How to add video to IGTV from computer
If you want to upload videos up to 60 minutes, use the web version of Instagram. Go to Instagram.com and go to your profile. Click on IGTV (between the tabs with your posts and tags). Download the video. Select a cover and add a title with a description. Upload the video and cover in JPG or PNG format (minimum resolution 492 x 762 pixels). Add a title with a description.
If you want the video to appear in your feed, check the "Publish preview" checkbox. Check the "IGTV and Facebook Page" checkbox if you want to post the video to Facebook as well (for this, your Instagram account must be linked to a Facebook Page).
Automatic subtitles are not yet available on the web version.
IGTV Content Ideas
Stories have been gaining momentum for quite some time, but now they have become one of the most popular types of content on Instagram. How promising IGTV is as well is difficult to judge, but if you need reviews, viral or educational videos to attract and retain customers, then you should include IGTV in your content plan.
Your own show. Cooking recipes, music show, business coaching, educational guide.
Vlog. You can shoot a vlog or travel video, blog about beauty (make up, nail, beauty treatments, fitness exercises, etc.).
Reviews and guide. This type of content can be linked to almost every topic: a review of technology, a new arrival of goods (for example, for a showroom), a review of cosmetics, new movies, games, and more. Guidelines for using a product or ordering a service.
Humor and challenge. For bloggers, IGTV is a great way to share long videos with your vines or pranks. You can also arrange challenges, for example, for hairdressers - to do a hairstyle in 2 minutes or for makeup artists - to create a complex make up in 5 minutes.
News and trends. You can cover the latest news and evaluate it through the lens of your opinion or experience.
Answers to questions. Relevant for both commercial accounts and bloggers. You can make TOP-5 main questions from clients/subscribers and sort them out.
Reviews. To build trust and reputation, businesses can upload video reviews of their product to the IGTV channel. For example, a girl takes pictures of your product unpacking and the first impression, a blogger makes a review and shares his impression about the quality of the product or demonstrates its use.
Live broadcasts. If your subscribers are used to the format of live broadcasts in stories, then you can upload them and duplicate them in the IGTV channel. In this way, you can save some useful content, and users can easily find it.
For image and reputation, the company can shoot interviews with the director of the company, an expert in a particular field, which will touch on the main questions and pains of customers. This can also include collaborations with bloggers - a joint discussion of some relevant topic.
Conclusion
IGTV videos are now mainly used by humorous publics and bloggers for reviews. For commercial accounts, this is still a developing channel. But in any case, IGTV has its own audience, so you should use it and stand out from your competitors at the same time.
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How to make a post from several photos and videos on Instagram
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Post-gallery can be posted on Instagram: several photos and/or videos in one post at once. In such a gallery, there can be up to 10 photos and videos in total. First, we will tell you how to make a post from several photos, and then how to use it to promote on Instagram.
How to post a gallery: multiple photos and videos in one Instagram post
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- Click the plus sign to add a new post (like you usually add photos/videos). Choose one photo for the gallery. Frame it (stretch with your fingers). This is the format that all photos / videos in the gallery will have.
- Click the gallery icon as in the screenshot.
- Select the desired photos/videos. You can select a maximum of 10 photos/videos (you can both photos and videos at the same time, the main thing is not more than 10 in total).
- Next, the usual filter processing. You can touch any filter and all photos will be with it. Or click on the photo, process it with a filter, then go to the next photo, etc. That is, each photo will be with a different filter.
- To change the order of photos and videos in the gallery, touch the desired one and drag it forward or backward. Want to delete completely? Touch and drag to the trash icon.
- Post text and geotag will be common for all photos. But on each individual photo you can mark different people.
To do this, click "Tag someone", and then scroll to the desired photo where you want to tag a person. - Done! Click "Share"
When the first gallery post appears on your blog, there will be a few dots under the photo. These points mean that there are several photos in this publication. In your mosaic account, gallery posts will have a gallery icon in the upper right corner. To view the gallery, swipe from right to left.
You can comment and like a post with several photos and videos as usual. But these comments and likes will not be for each individual photo, but for the entire gallery.
How to edit a post from multiple photos
Edit like a regular post. Photos and videos, their order and tagged people cannot be changed. But you can geolocation and signature.
How to use a post of several photos and videos
For bloggers
Fitonushki
- training program
- steps for performing exercise
- healthy recipe step by step
- grocery shopping
- body from all sides (now you no longer need to suffer and choose which of 10 similar photos to upload - publish everything in one post!)
- before/after
- photo of sponsored item in box/in use
Beauty bloggers
- all swatches of shades of lipstick/nail polish/tone, etc.
- makeup step by step
- ready-made make-up at different angles, with closed/open eyes, with different light
- before/after
- "what's in my makeup bag"
- etc.
Travelers
- how to get there
- hotel options
- local cuisine
- "one day"
- all photos from one city
- photos of the same place from different angles
Business accounts
Sale of goods (shops, needlewomen, etc.)
- photo of one product from different angles
- photo of the assortment of one product line
- the process of creating a product (especially relevant if you do it yourself)
- ways to use the item (e.g. how to wear an item of clothing, pair it with other clothing, etc.)
- promotions and discounts
- order process
Sale of services
- instead of one, you can make several videos in a row (this will turn out ten videos in one post instead of one minute)
- various cooperation options
- customer reviews
- several illustrations for one informative post to keep readers interested
Posts with several photos and videos are a logical continuation of stories.
