WhatsApp monitors the quality of the messages you send to users. If you get a lot of complaints or bans, your Quality Score goes down, and with it, the number of posts you can send goes down.

How it works

WhatsApp has limits on the number of chats you can send messages to. There are three levels of such restrictions (Tier).

Tier 1 - each company, when connecting a business account, starts from the first level. It allows you to contact no more than 1,000 users per day.

Tier 2 - up to 10,000 unique chats per day.

Tier 3 - the maximum level, up to 100,000 unique chats per day.

Three Tier Post Limits Facebook for Developers

To move from the first (Tier 1) to the second level (Tier 2), you must comply with the WhatsApp conditions: save high enough message quality level and send messages to at least 2,000 unique users in total within the first seven days.

If your messages fall below the quality level of , WhatsApp flags your account and gives you seven days to correct it. If during this time the quality does not increase, then your Tier will automatically decrease. This is described in more detail in the WhatsApp guide.

What else can help you maintain a high level of quality

The risk of receiving a complaint and blocking from users is reduced not only by the presence of a green checkmark, but also by following simple recommendations:

• Do not violate WhatsApp policy.
• Send messages only to users who have given their consent.

• Send personalized messages, avoid unnecessary information and lengthy introductions, respond clearly to the client's request.
nine0077 Do not send too many messages per day to the client.

Who can get a green tick

Despite all the benefits that a green check gives, not every company has it. This is due to the requirements of WhatsApp, the key of which is that the status of a verified account is assigned only to well-known brands.

Nevertheless, applications for verification are considered by real people, Facebook employees (recall that WhatsApp is owned by Facebook Inc.), so the human factor plays a role here. There are cases when top Russian brands fill out the application poorly and do not pass verification the first time. At the same time, there are precedents when relatively small companies received a green tick. nine0003

How to get a green tick

A lot depends on how well you complete the application. It must provide all the necessary information about the company, on the basis of which English-speaking Facebook employees will make a decision (brand name and company website, Facebook page and Wikipedia, links to materials about the company on external resources, etc.).

If you were refused on the first attempt, you can send a second application only after 3 months. nine0003

At the moment, applications for a green tick are not submitted directly, but only through the companies where you connected WhatsApp. The entire process from a client requesting a green tick to receiving it usually takes one to three weeks. WhatsApp does not require payment for account verification.

TextBack provides support to enterprise clients when they receive a checkmark: we help to collect the necessary information, correctly compose and submit an application. TextBack has been working with WhatsApp Business API for more than a year and a half: we know from experience which applications are likely to be approved. With us, Burger King, Skillbox and many others received a green tick. nine0003

A green tick is not only a status decoration. It gives a business account functional benefits that are especially important for large companies. Green ticks in WhatsApp are now rare, but it’s worth considering: maybe you have a real chance of getting it?

Narrated by: Elina Pirogova, key account manager TextBack.

How to get a green tick in messengers? Detailed instructions. Wrapping Up the 2021 Experience

messengers Business API has a number of very enticing business benefits. This is the protection of the number from a possible ban, greater customer confidence, as well as greater recognition thanks to the Display name (display name of the company) with a green checkmark. nine0003

The Chat API also provides access to the messengers Business API, and we ran into a lot of questions about getting the coveted checkmark. So we realized that there is a misunderstanding about the specifics of the process of obtaining the status of an official business account (which is sometimes abused by API providers), and sometimes misconceptions, hence the need for this article.

Let's try to understand everything and summarize all our experience and the experience of other companies for 2021. nine0003

Green checkmark and official business account

In order to get a green checkmark and a company display name that will appear on your messengers profile, regardless of whether your contact is included in the user's address book, you need to become a official business partner .

Who gives this status?

Of course Facebook itself, which subdivides all contacts in messengers into business accounts and official business accounts . Simple business accounts can be considered numbers that have connected to the messengers Business App or have registered for the messengers Business API connection.

Only numbers that have connected to the messengers Business API and meet the Facebook criteria can become official business accounts.

We emphasize!

Only Facebook can grant official business account status and no one (other than Facebook itself) can guarantee a green check. Therefore, if your partner company assures that you will be given a green check in a guaranteed manner, it is unlikely that this is 100 percent true. nine0003

Who can count on the Green Tick?

At first glance, everything seems obvious enough. You must meet the following criteria and complete the following steps:

1. Your company must be verified in Facebook Business Manager. There are rumors that Facebook may cancel business verification when registering in the messengers Business API, while we are sure that if the company claims to be an official business account, then verification of your business will still be required; nine0003

2. You must be connected to the messengers Business API and pass the Display name verification and compliance with Facebook policies;

3. Set up two-factor authentication in Facebook Business Manager; nine0003

4. Have at least the second level of trust rating for the messengers number. Your number must be able to send at least 10,000 messages per day, according to Facebook rules;

5. And the most controversial element is to be a well-known and recognizable brand. nine0003

If you have passed all the steps and meet the Facebook criteria, then it is enough to write to our support service and apply for the status of an official business account. It is important to understand that we offer this service only to Chat API clients. If everything goes well, then the tick will be yours. You can also be our client and apply through us, which will make the process easier to some extent, but more on that below. Now a little more. nine0003

How is verification done?

Verification is the process of verifying your company. Facebook checks if your business is “real” and if it complies with Facebook policies. You can learn more about the verification process here. Verification goes through the security center in your Facebook Business Manager account.

How to connect to the messengers Business API?

Facebook partners provide access to the messengers Business API. Conditions and prices vary, it all depends on the additional services that can be tied to the API. Here we can include managerial support, chat bots, built-in CRM \ ERP systems or internal communication systems, omnichannel solutions and much more. Prices can range from $40-60 to $500-600 per month. We provide access to the API with no additional included services and charges for them. You can find out about the cost of the API and the pricing procedure here. nine0003

By the way..

API providers sometimes charge their customers for providing a green check mark. It is important to understand here that such companies take money precisely for assistance in submitting an application, and not for receiving a tick. We, at the Chat API, do not take money for filing an application. However, we only offer this service to Chat API customers.

To connect to the messengers Business API, you need to register. Now there are two approaches to registration. This is a classic option when you first go through verification and all checks, after which the number and API will be available to you. nine0003

And the second is registration without prior verification, when you first get access to the API, and the verification and verification of the business takes place against the background of the work and test of the messengers Business API.

Note that registration without verification is much simpler and faster than the old classical approach. The Chat API provides both registration methods.

What about Display name and how to comply with Facebook policies?

Display name is the display name of the company. It also has a number of requirements, you can read about them here. This is an important point as there have been precedents where a business was not given a green check mark due to violations of the name requirements. nine0003

Facebook policy. Here we are talking about trade policy and just Facebook policy - this is a set of rules and principles that Facebook declares for its partners and users. The list of rules is quite wide, they can be found here.

How do I set up two-factor authentication?

It's simple. Facebook itself will prompt you to go through the procedure for setting up two-factor authentication in the process of working with Facebook Business Manager. The procedure is a necessary element to increase the protection of your account and it does not take much time. Or you can do it through the "Security Center" in Facebook Business Manager. nine0003

What is the number trust rating?

The level or trust rating of a number is Facebook's internal tool to control the “quality” of your communication with messengers users. If customers often write to you first and respond to your messages, then the rating of the number increases. The better your communication with messengers users, the more opportunities you have. In total there are three rating levels of the number:

1. Level 1. Allows your company to send messages to up to 1000 unique contacts within a 24-hour window. nine0003

2. Level 2. Allows your company to send messages to up to 10,000 unique contacts within 24 hours.

3. Level 3. Allows your company to send messages to up to 100,000 unique contacts within 24 hours.

nine0171

The transition from level to level is automatic. To do this, it is enough to fulfill the following conditions:

Within a few days (from two days), the total number of sent notifications should exceed twice the level of messages available to you. That is, if you sent 2,000 notifications within two days, Facebook captures this, reflects for 48 hours, and then increases your trust rating. As a rule, if all conditions are met, they move from level 1 to level 2 within 5 days. The transition from 1 to 3 will take you 10 days. nine0003

A little more information about the rating can be found in this article.

What does Facebook mean by fame and brand awareness?

This is probably the most intriguing moment, because Facebook does not provide criteria, leaving it up to us to form an opinion about what “fame” is and how to achieve it. Our experience and the experience of other API providers suggests that Facebook will consider you recognizable if:

1. nine0002 You have a website with good traffic;

2. You have active groups and communities on most popular sites, especially if you have an active Facebook group;

3. There are mentions of you in the media. It will be indicative if you enter the name of your business in a search engine, then not only the site will come out, but also news, articles, and other materials from other resources; nine0003

4. A company's request for a green check through an integrator or API provider. Facebook treats requests that go through partners more carefully;

5. Your business has offices in the country and abroad. nine0003

For example

For companies that have a detailed article about themselves on Wikipedia, we see a higher confirmation success rate, as this is one of the factors proving that the company is known.

If all the conditions are met, then you can count on getting the coveted green tick. Write to our support team and we will provide you with a form to apply for the status of an official Business Partner . It is important to understand that we offer this service only to Chat API clients.

Schematically, the procedure for filing an application can be depicted as follows:

1. Filling out the form;

2. Sending data to Facebook;

3. Waiting for a response within 3-4 days;

4. If all is well, then you get the status of OBA (Official Business Account), but if Facebook rejects the application, then the next request can be sent only after 30 days .

At the same time, we must warn that even in the ideal case, surprises are possible. does not indicate this, which makes the necessary refinement difficult. Not all companies achieve the green check mark, but we will help you to the best of our ability and appeal Facebook's decisions if necessary. nine0003

That's all for now. The Chat API team wishes everyone success and new achievements!

Get messengers Business API

If you have any questions - write to us and we will be happy to answer.

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