How to create followers in facebook

21 Ways To Get More Followers on Facebook

On social media, your follower count gives you an idea of your brand awareness and reach.

That's why gaining followers is often an important goal for brands, especially as they scale.

So, how do you gain followers? We know buying them doesn't work because it rarely translates to engagement. The good news is that there are at least 20 ways to gain them organically.

Let's cover them below.

1. Develop your Facebook marketing strategy.

Having a social media strategy for your Facebook Business Page is the first step in attracting followers to your brand. A robust strategy gives your team direction and a playbook from which to develop new ideas. It also helps you assess your performance from the right lens.

When developing your playbook, here are a few questions to consider:

What does success look like?
What does our audience want to see?
How should we engage our audience?
What tactics are our competitors using on Facebook?

Once you are clear on your approach, it will be easier to explore the growth methods outlined below.

2. Post often.

Your posting schedule is undoubtedly linked to your followers. Why? The more you post, the more visible you are to your target audience and the more likely you are to reach new users.

Here are two tools to streamline your publishing process:

A content calendar – This is used to plan out what content you will post to your social media platforms and when they will be published. It's especially helpful to have a content calendar to align your social media content with upcoming events, such as product or service launches.
A social media publishing tool – Manually publishing to your Facebook Page can be time-consuming and take you away from more important tasks. With a publishing tool, you can schedule your posts to go live at a specific time and date, and have the peace of mind that your page will always be active.

3. Host giveaways.

Giveaways can be an effective and low-cost way to build brand awareness and attract new Facebook users to your Facebook Page.

To maximize the impact of your giveaway, set rules that encourage audience participation. For instance, your giveaway can require each user to tag a friend in the giveaway post and make a post of their own to qualify to win.

Image Source

The more engagement you can get from your followers, the better chance your giveaway will reach new users.

4. Vary your posts.

One of the reasons why your follower count may have plateaued is because your content isn't connecting with consumers.

Start experimenting with various types of posts to see what garners more shares, comments, and other forms of engagement. You may find that videos perform much better than images, or that covering certain topics get more shares than others.

As you notice trends in what's working and what's not, tweak your strategy, observe, and keep experimenting.

5. Post at the right time.

If you post something on Facebook but no one's around to see it, does it make an impact?

With social media, visibility is key. The first part of increasing your visibility is posting regularly, but you also have to align your posting schedule with your audience's scrolling habits.

If your users are most active on Facebook between 5:00 and 9:00 PM., that's your time to publish your content. Publish outside of that window and you risk your content being missed altogether.

6. Create shareable content.

Whenever you see something that's informative, entertaining, inspiring, or just interesting, what's your first instinct nowadays? Mine is to hit the "share" button and send it to other people.

Making shareable content is one of the best ways to get followers because it expands your reach.

What makes something have that shareable quality? It varies, depending on the audience you're targeting, but one common thread is that it has to resonate. Maybe your content addresses a concern they have, or it discusses a topic they're interested in.

This viral video from HubSpot garnered over 760K views and shows how to take a buzzy topic, like Game of Thrones, and apply it to your brand.

Shareable content is also easy to digest – there's a reason why the most viral videos are typically from TikTok and Instagram Reels. They're short and get to the point.

For instance, this 40-second video by ASOS is weird, funny and has over 300K views.

Lastly, make sure your content is visually appealing. If your team doesn't have the bandwidth to invest internal resources to create these creative assets, consider outsourcing them through independent contractors.

7. Interact with your audience.

Facebook users, like most social media users, like to feel seen and heard by the brands they engage with. Your brand should make it a priority to interact with your followers regularly, whether it's answering a direct message or responding to a comment under your latest post.

These interactions not only boost your engagement rate but can also build brand loyalty. And we all know that a consumer who is loyal to a brand will spread the word and bring on more brand promoters, serving as unofficial influencers.

8. Promote your Facebook Page everywhere.

If your goal is to gain more followers on your business page, you should direct traffic to your page whenever possible. There are a few ways to do this:

Add a Facebook plugin to your website.
Include a CTA in your email newsletter to encourage your subscribers to visit your Facebook Page.
Embed your Facebook posts whenever relevant in your blog posts.
Host your giveaways only on Facebook.
Promote your Facebook Page on other social media platforms.

9. Add your Facebook social link to all digital platforms.

Your Facebook link should be accessible everywhere you have an online presence. This includes your website, email, and social media platforms.

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It’s as simple as putting “Follow Us,” or “Connect With Us” with the social icons, as shown in the business above.

The easier it is to find you, the better your chances of gaining followers.

10. Work with influencers.

Working with influencers is great for many reasons, the main one being the credibility they give to your brand. When an influencer promotes a brand, it's social proof (i.e., a stamp of approval).

You can work with influencers to target an audience you haven't yet connected with and drive traffic to your Facebook Page.

Beyond that, studies show consumers tend to trust the word of an influencer more than a brand's word. So, by collaborating with influencers, you can earn new followers who already have a certain level of trust in your brand.

11. Partner up with another brand.

Co-marketing is a collaboration between two brands with similar audiences and marketing goals who team up for marketing efforts.

A co-marketing campaign on Facebook could look like a video series released over a month or week-long Facebook Live events hosted with your partner.

This strategy allows brands to use their individual distribution channels to reach new people and share the results of the campaign.

12. Offer a coupon.

In addition to giveaways, there are other ways to incentivize your audience to promote your brand, including offering coupons.

With a plugin like Shopify's Facebook Likes Popup, for example, you can offer a discount code to consumers who like your Facebook Page as they are completing a purchase on your site.

You can also offer discount codes to encourage Facebook reviews, which serve as social proof and can help you gain more followers.

13. Join Facebook Groups.

Joining a Facebook Group can give you direct access to your target audience.

You can get direct insight into your audience's needs, concerns, likes, and dislikes. In addition, it's another channel to connect with them more intimately.

But keep in mind, it's not a place for selling – use it as a way to introduce yourself to your target personas and build authentic connections.

14. Create your own Facebook Group.

Having your own Facebook Group is arguably the second-best channel you can have behind an email list.

Similar to email subscribers, a Facebook Group user has opted to join your group and stays in because it adds value to their lives.

It's another way to attract your target audience, build a strong community, and provide value to your user personas.

15. Learn from your Facebook Insights dashboard.

Your Facebook Insights dashboard is where your page's analytics live.

It tells you how users are behaving on your Facebook Business Page and how your posts are performing.

Use it as a resource to identify which strategies are earning you followers and what's worth changing.

16. Use hashtags in your posts.

Hashtags are a great discoverability tool on Facebook. You can use them to help your target market find your post and increase your follower count.

It's important to use a mix of popular and niche hashtags to ensure that your posts are getting enough visibility without disappearing in a sea of posts.

For instance, PowerChord used a mix of geo-specific hashtags to reach local Facebook users and topic-specific hashtags to reach audiences interested in the subject.

17. Make your page easier to find.

The last thing you want is someone who wants to follow your page but can't seem to find it. While some may be persistent, others may give up once their initial search is unsuccessful.

To avoid this issue altogether, optimize your Facebook Page for search to ensure you'll always be easy to find. Here are some ways to do so:

Use the same username on all your social media profiles.
Add your logo to your profile picture and add a cover photo that reflects your brand.
Have a complete "About" section.
Keep your contact information and business hours updated.

18. Don't over-promote.

Your Facebook Page should be used to connect with your target audience and publish content that resonates with them.

While a certain level of promotion is expected, it shouldn’t be the majority of what you post. Depending on your industry, pushing your products and services could repel your audience and lead to high unfollow rates.

19. Authenticate your page.

Social media is rampant with bots and fake business pages aiming to deceive consumers. This can make Facebook users a little reluctant to follow brands they don't recognize.

Authenticating your page can give your brand the credibility needed to both protect your audience against fraudulent pages and give them the reassurance they need. To request a verification badge on Facebook, you must fill out this form.

20. Create original content.

As new social media platforms gain popularity, it's easy to recycle content from one platform to another. While that does make posting regularly easier, it may be hurting your engagement.

Every social media platform is different and so are its users. For instance, Facebook users tend to prefer videos over other forms of content, according to a 2019 Buffer study. The best performing content on Facebook is funny, entertaining, or practical.

With this in mind, it's important to customize your content to the platform. Repurposing can stretch the life of your content. However, it shouldn't be your only strategy. Be sure to listen to your audience and build content around their needs.

21. Run ads.

In addition to all the steps mentioned above, you can also run ads to reach more Facebook users.

Facebook Ads allows you to target users based on demographics, behaviors, and interests. This guarantees that you reach users who match your user persona and are more likely to convert.

Getting more followers on Facebook requires more than just posting regularly. You have to tap into what attracts your audience – through data analysis and community engagement – to develop sustainable strategies.

Topics: Facebook Marketing

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How to grow your Facebook Page followers

Four min

Now that you've created a Page, you want people to check it out.

It's important to build a following of people who are interested in you and the content you share. There are several ways to create a following for your Page, but making people aware of it is the first step.

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Video transcript

So you created a Page, but nobody likes it yet. How do you get people to like your Page? Let's talk about that.

Adding a cover photo is a good start. Pages with cover photos typically get more Page Likes and visits.

Once you've added a cover photo, you'll be prompted to invite your friends. You can skip this and come back to it once your Page is set up. In fact, you can do this anytime. Start on your Page, and click Community in the left column. In the right column, you'll see a field for inviting friends to like your Page. Enter a friend's name in the search box, and then click Invite next to their name. Alternatively, you can click through the list.

Why should I invite my friends to my business Page if they aren't exactly my customer? Getting your friends to follow your Page is the quickest, most efficient way to start building a presence and drive awareness. Remember, your friends have friends, and they might be interested in following your business and your new Page.

Another way to get more Page likes is to share it. You can announce it to all of your friends by clicking the Share button under the Page tab at the top, or under the Notifications tab.

If you have a website for your business, add a link to your Facebook Page there.

Here's a pro tip: You're inviting all of these people to your Page, welcome them when they arrive. Create a welcome post, and pin it to the top of your Page. Say something like, "Welcome to my new Page! I'm so excited to share all of the work I've been doing the last year. ”

And now, you know the basics of inviting friends to your Page.

So you created a Page, but nobody likes it yet. How do you get people to like your Page? Let's talk about that.

Adding a cover photo is a good start. Pages with cover photos typically get more Page Likes and visits.

Another way to get more Page likes is to share it. You can announce it to all of your friends by clicking the Share button under the Page tab at the top, or under the Notifications tab.

If you have a website for your business, add a link to your Facebook Page there.

And now, you know the basics of inviting friends to your Page.

Here are some more ways you can grow your Page followers:

Maintain an active community.

If people come to your Page and see that it's active, they are more likely to like your Page and engage with the existing community. You can also use Page Insights to see when your followers are most active online and what kind of content attracts the most engagement, then tailor your content accordingly.

Share your Page outside of Facebook.

Don't forget about other platforms. Share your Facebook Page on your website, in marketing materials and in blog posts to make sure that everyone who might want to follow your Page sees it.

Spend money on ads.

You can also grow your followers by advertising your Page on Facebook and Instagram. We will go over how to do this in later lessons.

Join or create relevant groups.

By posting as your Page in groups relevant to your business, you can reach people interested in what you do and increase your Page following. If you don't find any suitable groups, you can create your own to build a community and increase engagement with your business Page.

Now that you've learned how to grow your Page followers, let's look at how to manage your Page with Page roles.

Facebook Page Core Features: What You Need to Know

Assign Page Roles to Your Facebook Page

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How to gain followers on Facebook?

Contents

Benefits of Facebook page promotion
Ways to increase your Facebook followers
Use hashtags
Interact with your audience nine0006
Create attention-grabbing content
Use mutual PR
Create viral content
Run Facebook Ads
Try Facebook Live nine0006
Place social media links on your website
Create video content
Use email newsletters
Do you have any questions?
Submit your application

Facebook is a proven marketing platform for business promotion. Here you can communicate and establish business contacts, increase brand awareness. In addition, every year the developers expand the range of opportunities for promoting and developing the brand image.

Benefits of promoting a page on Facebook

Any brand needs promotion on Facebook, because here everyone will find their target consumer. Despite the fact that the competition on Facebook is great, promotion on this social network has a number of undeniable advantages:

Creating image . A positive brand image is created through the selection of content, unique design and competent communication with the audience.
Constant contact with the audience . Facebook makes it very easy to quickly respond to user comments, which increases their brand loyalty.
Wide audience reach . The company's Facebook channel reaches more users than traditional marketing channels. nine0006
Statistics analysis . The social network allows you to track statistics, so it is easier to determine which Facebook ads were effective and which were not.

Ways to increase the number of followers on Facebook

A large number of followers on Facebook indicates the authority of the page. That is why everyone strives to increase Facebook followers and sometimes resort to “black” Facebook follower cheating. Such methods do not give real results, but only create an illusion. Only real subscribers will bring views, comments and reposts, that is, the activity that positively affects promotion in social networks. The surest way to promote is to create high-quality interesting content. nine0003

There are a number of tips to help you grow your Facebook followers in a fair way.

Use hashtags

Hashtags are a sure way to grab the attention of a potential audience that can become your most loyal followers in the future.

But it is important not to overdo it with hashtags, because their overabundance, on the contrary, causes negative.

Engage with your audience

One of the easiest ways to get followers on Facebook, all you have to do is respond to user comments in a polite and pleasant manner. In addition to communicating with people, an SMM manager can join Facebook groups with similar topics and participate in discussions. nine0003

Create attention-grabbing content

Unique content can draw significant attention to a page. Try diversifying your text post feed with images, videos, or GIF animations. Let your creative imagination run wild and people will be happy to share your content.

Use mutual PR

When promoting your page, don't forget to ask your colleagues for help. To do this, agree with the owners of other pages about mutual PR. It can be represented as:

information posts on partner pages;
publications - invitations;
any mentions with a link to the partner's account.

Create Viral Content

Viral content often reflects the situations we face every day. Think about the problems users face when using your products and try to play it in a funny way. Additionally, you can use viral niche content, but in this case, do not forget to indicate the author. nine0003

Run an ad on Facebook

If you're wondering how to get followers on Facebook, the first thing that usually comes to mind is running an ad. Facebook offers different types of ads, and if users like the ad content, they will like or follow your page.

Try Facebook Live

Facebook Live is a video that users share in real time. For example, if you're selling merchandise and new designs have arrived, you could host a livestream and invite viewers to be the first to check out the new items. Broadcasts have an added bonus: they all appear on the Facebook Live map, and the more viewers you have, the higher you will be on the list. nine0003

Place links to social networks on your site

Many site owners forget to add links to their own social networks on the resource, thus losing a certain percentage of interested buyers who could subscribe to the Facebook page. Don't make these mistakes and place your social media icons in a way that fits harmoniously into the structure of the site.

Create video content

Video is the trend of recent years in all social networks. Therefore, video content on Facebook attracts more attention than posts of other formats. Regularly creating interesting videos will help you attract more subscribers. And the more viewers and likes you get, the higher the chances that new potential subscribers will see your page.

Use email campaigns

Try using an existing list of email addresses to attract subscribers. To do this, either include social media icons in emails or send an offer to follow the Facebook page directly. You can also order the "Email Marketing" service on our website. nine0003

Obviously, Facebook is a social network that remains at the peak of popularity, so the question of how to increase followers on Facebook does not lose its relevance. To grow your followers, don't forget to constantly experiment with different ways to attract an audience and look for new growth points for your Facebook pages.

Still have questions?

How to add subscribers to Facebook, Twitter and LinkedIn from the mailing list

I often come across a situation where the service has many thousands of subscribers in the mailing list, and friends in public - the cat cried. The second situation: top managers of the project on Facebook have hundreds of followers, including clients, and the official page is empty. In this post, I will share my personal experience: how to quickly increase the number of interested subscribers in public Facebook, Twitter and LinkedIn using addresses from the mailing list and contacts from private Facebook accounts. nine0003

Why combine audiences?

Growth of your brand's presence on popular platforms.
Understanding the activities and needs of subscribers . Data from different platforms will allow you to analyze in detail the online activities of followers and provide them with the right content at the right time.
Community development brand. Access to publics, for example, encourages mailing list subscribers to share their impressions. nine0006

You need a CSV file

For further work, you need files with subscribers' addresses in CSV format. Upload the CSV file from the mail service. I use GetResponse, it's very easy to do it there. In MailChimp and other services, the procedure is similar. You need to go to a group of subscribers, select all contacts or all contacts within one segment (for example, by website language) and upload them in the desired format.

How do I upload a CSV file from my Gmail?

Click on Gmail in the upper left corner, select " Contacts ". Then select " Advanced " - " Export " from the top menu. In the window that pops up, click " All Contacts" or a contact group and " CSV Format to Import to Outlook or Other Application".

How to upload your Facebook friends email database?

It's more complicated here: you need to register with Yahoo mail. Once you are logged into your new email account, click on tab Contacts in the top menu, and in a new window - on the button Import opposite the Facebook icon (if it takes too long to import, just refresh the page).

Done! By the way, this is an effective method to get to the mailboxes of influencers who, on serious issues, no longer respond to any communication channel. So I, in particular, arranged an interview with Ann Smarty.

NB : You will have to manually add Facebook addresses to CSV as Yahoo blocks the ability to do this automatically. nine0003

We invite subscribers to Facebook

If you see this menu item under the button with three dots, you are lucky: there are not many such publics left. But for those who still have access to the treasured function, it works great. To download the csv file in a new window, you need to choose to download data from " other email ". Mini-case according to one of the publics . After inviting a base of email subscribers, organic user growth for the week was 600% of the results of the previous week. At the same time, the peak of additions was the day before Facebook introduced automatic unsubscribing of inactive users. Regarding the lack of the function of adding contacts from email newsletters in many publics, Facebook technical support answers very succinctly. Rescue retargeting on Facebook. To create a new list on your Facebook page, go to " Ad Manager "-" Audiences ". Click on " Create Audience " and select " Create Custom Audience ". Next, select the option to upload a list of email addresses.

Adding followers on Twitter and LinkedIn

LinkedIn does not allow you to include followers directly in a company or service group. But you can add them as friends, and then send personal invitations to the group. What is the beauty of groups on LinkedIn? Until the subscriber understands that it is possible to unsubscribe from email notifications, the system will send him news about posts, comments and other activities. An interesting case study on the topic. Importing contacts from CSV to LinkedIn is pretty easy. nine0003

Select Any Email and download contacts.

You can download your friends' email addresses for further use in campaigns here.

Twitter

You can’t add a CSV file directly in Cyrillic versions of Twitter (we’ll talk about the Twitter Tailored Audience service for paid MailChimp account holders in another post), and the built-in free service for importing from Gmail does not yet know how to distinguish contact groups, so you you can randomly follow relatives from Brest along with an audience that is important to you. It is better to upload all the contacts you need to a newly created Yahoo mail account, which already has Facebook subscriber addresses. Then search your Twitter account for the link " Find people you know ".

Import contacts from Yahoo.

As a result, if everything is set up correctly, mailing list subscribers will discuss the latest news in your Facebook public, share quotes from corporate Twitter, like brand videos and participate in discussions on LinkedIn.