How to monetize your facebook videos
Facebook Video Monetization: An Ultimate Guide For 2023
Are your Facebook videos finally getting the views you’ve dreamt of? Then now might be just the time to turn those views into money signs.
The good news is, Facebook now has multiple ways to help you become a full-time content creator right on their platform.
Here, we’ve laid out the best Facebook video monetization options you can use to get that money ball rolling.
Action!
Click here to watch the video -> youtube.com/watch?v=9iB43a_EWZA
But First, Who Can Monetize Facebook Videos?
Until recently, Facebook video monetization was only possible for a small number of Facebook partners.
Now, Facebook has a number of monetization options that are available to content creators, but you’ll have to meet a certain criteria.
You’re eligible to make money on Facebook if:
- Your videos follow Facebook’s Community Standards, meaning your videos are free of graphic violence and hate speech.
- You abide by Facebook’s Partner Monetization Policies, like sharing original content.
- You are the Admin for the Facebook page.
Consistently meeting these rules will put you in a great position to start making money from advertisers.
You can check your eligibility in the Creator Studio to get a better picture of how to get paid on Facebook.
The Creator Studio is where you can manage your Facebook video monetization and track its performance.
1. Leverage the Brand Collabs Manager
Have you been looking for an easy way to connect with major brands to make your influencer dreams come true?
Facebook’s Brand Collabs Manager sets up influential content creators with brands to pitch their products and services.
To monetize your Facebook page with these partnerships, you need to have at least 1,000 followers and one of the following:
- 15,000 post engagements over the last 60 days.
- 180,000 minutes viewed over the last 60 days.
- 30,000 1-minute views for 3-minute videos over the last 60 days.
Adding branded content to your Facebook page can improve your revenue and your follower engagement, but it’s far from the only option.
2. Set Up Subscriptions
Maybe you’re looking to avoid corporate partnerships and would rather stay independent. Good news, you can still make money on Facebook.
Subscriptions, formerly known as Fan Subscriptions, puts your content behind a paywall so only your followers can see your posts.
Subscriptions has stricter eligibility requirements than Brand Collabs Manager. To put up your paywall you need:
- To have at least 10,000 followers or at least 250 return viewers.
- 50,000 Post Engagements or 180,000 watch minutes in the last 60 days.
If you decide to put content behind a paywall, you’ll need to make sure it’s worth the price of admission.
Think about sharing behind-the-scenes videos or hosting Q&A’s for subscribers only.
Remember to keep sharing free content as well so that you’re still engaging with the Facebook community at large and growing your followers.
How To Set Up Facebook Subscriptions
If your Facebook page is eligible for Subscriptions you can set them up yourself following these steps:
- Go to the Creator Studio on Facebook.
- Select the page you’d like to monetize and click “Start Setup.”
- Read and accept the Terms & Conditions.
- Setup your Facebook video payout account.
- Select the benefits the subscribers will get.
- Choose your subscription price.
- Wait for approval.
You can research what other video creators charge for their content if you need help deciding on a price.
It’s important you do your research, as setting the price too high may alienate followers, and setting it too low will have you missing out on well-deserved cash.
3. Use In-Stream Ads, AKA Facebook Ad Breaks
In-stream ads is a method of Facebook video monetization that most people are familiar with, whether they are content creators or viewers.
In-stream ads are played while your video is being viewed, and they come in 3 forms:
- Pre-roll ads: the ads that play before your video starts.
- Mid-roll ads: the ads that play during your video.
- Image ads: static ads that are displayed below your video.
To be eligible for in-stream ads, you need to have:
- 10,000 page followers.
- Videos that are at least one minute long.
- At least 600,000 minutes of view-time in the last 60 days.
- At least 5 active videos.
You can verify your eligibility in the Creator Studio.
How To Set Up In-Stream Ads
Facebook can automatically place ads in your videos based on where they think it will have the best results. It’s a great option if you want to save yourself some time.
This is the default option for in-stream ads, so all you have to do is:
- Select “Video” from the “Home” tab of the Creator Studio.
- Upload your new video.
- Select “In-Stream Ads.”
There is also the option to place ad breaks in the video yourself. To start, simply check the “Choose Placements” box in the In-Stream Ads section of the Creator Studio.
From there, you can:
- Add the cue points to your video where you’d like ads to appear.
- Make sure the ads are spaced out by at least 2 minutes.
- Select “Publish” to finish placing your ads.
You can still have Facebook improve your ad placements by selecting the “automatically adjust in-stream ad placements to improve your viewers’ experience” box.
This will move the ad by up to 10 seconds forward or back within the video to be in a better position.
Get the most out of your in-stream ads by strategically placing them at natural breaks.
Use cliffhangers right before the ad runs to keep viewers hanging on for what comes next the way successful television shows do.
4. And Monetize Your Live Streams
A big money maker for content creators is streaming live videos. You can bypass the need for advertisers and get paid directly by your followers.
Facebook monetizes live streams by letting viewers tip streamers with Stars, which are kind of like a digital currency.
Viewers can purchase Facebook Stars for $0.01 and send them to their favorite creators during live streams.
If a viewer missed a live stream, they can still tip the recorded video so long as it had Stars enabled.
If your live streams are eligible to receive Stars, consider…
- holding a contest
- a Q&A session
- demonstrating a service or product
- conducting an interview
…to receive more tips.
Wrapping It Up
Facebook can be a great way to monetize your videos, but it’s far from the only way.
Creating your own subscription site through a platform like Uscreen can lead to larger paychecks and a more stable income.
If you want more than what Facebook video monetization can provide on its own, learn more about how we can help monetize your videos, too.
Facebook Video Monetization FAQs
Have more questions about Facebook video monetization? We have answers.
Can You Monetize From Facebook Videos?
Facebook allows you to monetize videos with in-stream ads, viewer subscriptions, and brand partnerships.
Eligibility requirements vary based on your viewership and location, so check your status in the Creator Studio to learn if you qualify.
What Does Facebook Pay Per 1000 Views?
You can determine how much your videos will pay you with this equation:
(Ad CPM x Ad Views)/1,000 = Earnings
If your video has 2,000 ad views and an ad CPM of $3.00, your earnings would be $6.00.
Due to restrictions on ads, only a portion of your video’s views may count toward ad revenue.
How Much Does Facebook Pay With In-stream Ads?
As with most ad-based videos, your income is based on how many views you’re getting and where they are being streamed.
Facebook video monetization rates are also dependent on the cost per thousand (CPM) impressions the advertiser is charging.
Can I Monetize a 1-minute Video on Facebook?
Yes, videos must be at least one minute long to be eligible for ad-revenue.
You also need to be in a country that allows for ad-based payouts.
How to make money from your content on Facebook
4 min
Pages and accounts that share content with their audience on Facebook are an important part of our ecosystem, adding value for both our community and our advertisers. We build monetisation tools to help these individuals and organisations generate meaningful, reliable revenue that's sustainable over time.
Eligibility
Monetisation eligibility requirements apply to any Facebook tools that allow you to make money from your content.
Your monetisation eligibility can be affected by a combination of factors, but Creator Studio gives you a quick way to keep track of your eligibility status. To check your status and learn how to apply:
Go to Facebook section in Creator Studio.
Select the Monetisation tab, then click Overview.
Monetisation eligibility requirements apply to any Facebook tools that allow you to make money from your content.
Your monetisation eligibility can be affected by a combination of factors, but Creator Studio gives you a quick way to keep track of your eligibility status. To check your status and learn how to apply:
Go to Facebook section in Creator Studio.
Select the Monetisation tab, then click Overview.
Ways to monetise on Facebook
There are a few different ways you can monetise content on Facebook:
In-stream ads
Fan subscriptions
Branded content
Subscription groups
Include ads in your videos.
In-stream ads help you earn money by including short ads before, during or after your videos. We automatically identify natural breaks in your content to place your ads, or you can choose your own placements. Your earnings are determined by things such as number of video views and who the advertisers are.
BEST FOR
- Longer videos
- Content that is suitable for advertisers
ELIGIBILITY
In addition to adhering to our Partner Monetisation Policies, there are several other requirements that your Page and your content must meet to be eligible for ads.
Take a course on in-stream-ads
Add a paid subscription to Pages.
Fan subscriptions allow the audience that cares most about your Page to directly fund it through monthly, recurring payments that you set. Identify supporters by the special badge we provide them in comments, and reward them with perks such as exclusive content and discounts.
BEST FOR
- Pages with a large, active following
- Pages interested in offering exclusive bonus content
ELIGIBILITY
Currently, access to fan subscriptions is by invitation only.
Take a course on fan subscriptions
Collaborate with brands.
Generate revenue by publishing content that features or is influenced by a business partner. Brands want to work with content creators and their audiences. To make this easier, safer and more impactful for both parties, we created a tool, the Brand Collabs Manager, which enables you to find and connect with each other.
BEST FOR
- Pages with an active, loyal following
- Topics most brands won't see as risky
ELIGIBILITY
Before you can tag a business partner in a branded content post, you need to request access.
To use Brand Collabs Manager, you need to apply.
Take a course on branded content
Add a paid membership to groups.
Subscription groups empower group admins to sustain themselves through subscriptions, thus enabling them to further invest in their communities.
BEST FOR
- Group admins with an active community
ELIGIBILITY
In order to qualify for a subscription group, you must be an admin of a Facebook group and comply with our Partner Monetisation Policies.
Learn more about subscription groups.
Get started in Creator Studio's monetisation overview
The Overview section under the Monetisation tab in Creator Studio is your one-stop shop for everything monetisation. You'll see some or all of the following sections, depending on the monetisation tools that you're using and on your eligibility.
Check your eligibility.
Easily see which Pages can earn money and get details if something is wrong.
Get guidance.
Learn what you can do to improve your performance and get tips on what to do next.
Explore opportunities.
See info on new monetisation tools and learn how to get access.
Stay up to date.
Monitor your performance and get an overview of key metrics across your monetisation products.
Apply it
Tip
You manage a fitness Page that publishes three new videos a week. About 75% of them are over three minutes. Each of the videos typically receives 30,000-50,000 views, so you're feeling confident that it's a good time to start monetising your Page.
Which monetisation tool would be a good option for your Page?
Eager to do everything you can, or not quite ready to use the tools above? Consider promoting your merchandise in your videos. Tell fans where they can purchase your awesome swag. Or, for music and comedy Page types, share tour dates and invite your fans.
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90,000 Monetization of the video on Facebook using In-Streamads DONE
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3 min.
In-stream ads help video creators earn money by inserting short ads into their content that qualifies for monetization. Creators receive a percentage of revenue for showing video ads to viewers.
To continue watching the video, the viewer must watch the ad in its entirety. Because advertisers target different audiences, viewers will see different ads. nine0006
Compliance
In-Stream Ads are only available to Facebook Pages. You will only be able to post in-stream ads if you are at least 18 years of age and meet the requirements below.
Posting videos from your Page
In-stream ads can be added to videos posted to a Page instead of a profile. Learn more about how to convert a profile to a Page and how to use video templates for Pages. nine0006
Follow our Partner Monetization Rules
You must follow the Partner Monetization Rules not only to qualify for In-Stream Video Ads, but to keep them.
Video and/or Live Stream Qualifiers
This metric measures how successful you'll be in monetizing content with in-stream ads. Your content must meet the requirements below (based on data from the last 60 days). nine0006
Video requirements
- 600,000 minutes of watching your videos in the last 60 days.
These can be videos, live broadcasts or already completed broadcasts. Minutes of viewing promoted, cross-posted and paid videos do not count. - At least 5 active videos per Page. These can be videos or completed broadcasts, but not cross-posted videos.
Additional requirements for live broadcasts :
- At least 60,000 of the 600,000 minutes watched in the last 60 days must be live.
Achieved 10,000 followers for a Page
The Page you're posting a video from must have at least 10,000 followers.
Publish content in supported countries and languages
Check out the current (and growing) list of supported countries and languages.
Post videos that qualify for In-Stream ads
You can add in-stream video ads to videos that are at least one minute long. If the duration of the video content exceeds 3 minutes, we recommend that you provide a natural pause after one minute after it starts.
Videos under 3 minutes can also be monetized with in-stream video ads, but they must meet the same requirements as 3-minute videos to do so.
To see if your Page qualifies, go to the Monetization Overview tab in Creator Studio. nine0006
Check compliance
In-stream ads are only available to Facebook Pages. You will only be able to post in-stream ads if you are at least 18 years of age and meet the requirements below.
Posting videos from your Page
In-stream ads can be added to videos posted to a Page instead of a profile. Learn more about how to convert a profile to a Page and how to use video templates for Pages.
Follow our Partner Monetization Rules
You must follow the Partner Monetization Rules not only to qualify for In-Stream Video Ads, but to keep them.
Video and/or Live Stream Qualifiers
This metric measures how successful you'll be in monetizing content with in-stream ads.
Your content must meet the requirements below (based on data from the last 60 days). nine0006
Video requirements
- 600,000 minutes of watching your videos in the last 60 days. These can be videos, live broadcasts or already completed broadcasts. Minutes of viewing promoted, cross-posted and paid videos do not count.
- At least 5 active videos per Page. These can be videos or completed broadcasts, but not cross-posted videos.
Additional requirements for live broadcasts :
- At least 60,000 of the 600,000 minutes watched in the last 60 days must be live.
Achieved 10,000 followers for a Page
The Page you're posting a video from must have at least 10,000 followers.
Publish content in supported countries and languages
Check out the current (and growing) list of supported countries and languages.
Post videos that qualify for In-Stream ads
You can add in-stream video ads to videos that are at least one minute long.
If the duration of the video content exceeds 3 minutes, we recommend that you provide a natural pause after one minute after it starts. Videos under 3 minutes can also be monetized with in-stream video ads, but they must meet the same requirements as 3-minute videos to do so.
To see if your Page qualifies, go to the Monetization Overview tab in Creator Studio. nine0006
Check Compliance
In-Stream Ad Types
There are 3 types of In-Stream Ads: Pre-roll and Mid-roll video ads and image ads.
Pre-roll video ads
Shown before the video plays. They are seen by people who searched for this particular content. The more viewers are looking for content, the more payout will be received by its author.
Mid-roll video ads
Displayed during video playback. They are suitable for videos that can be compositionally divided into parts. Since most people watch videos in the News Feed, we recommend that creators take this into account and include pauses for mid-roll video ads in their videos from the start.
nine0006
Advertising with image
Static advertising under video content. It allows you to monetize videos that are not suitable for Mid-roll video ads (for example, comedy performances).
Benefits of Facebook In-Stream Ads
Facebook In-Stream Video Ads allow you to make money from what you do best: quality content.
Generate revenue
In-stream ads are a reliable and efficient content monetization model. Add ads to new or existing Facebook videos to start making money from them. nine0006
Convenient and flexible format
Use the automatic placement feature to let Facebook determine the best time to insert your ad. However, you can choose this moment manually.
Viewability
We've designed In-Stream ads to not interfere with viewers who like long videos with few interruptions.
Quiz
Advice
You live in London, have 18,000 followers on your Facebook Page, and created five 3-minute videos in the last month.
Each of them received over 150,000 one-minute views. Can you start making money from ads on your videos? nine0006
When creating videos, try adding 1-2 seconds of natural pause to insert mid-roll video ads. To get more views, the first ad should appear no earlier than one minute after the start of the video.
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Facebook monetization • How to monetize Facebook?
How it works • What to pour on • Facebook monetization guide*
How to monetize a page on Facebook*?
Register with ePN and create an affiliate link to the product of the online store
Insert the generated link into your post on Facebook*
Earn a commission for every purchase made by your readers
Which shops accept traffic from Facebook*?
All partnerships
EPN successes in numbers:
> 500 000
Webmasters around the world have already chosen the EPN program for monetizing their traffic
> 220 9000
online stores are paid to the commission from EPN 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9 9
years ePN affiliate program has been successfully operating in the affiliate marketing market
Categories of ePN partner stores:
You can cooperate with a dozen Russian and foreign online stores of any category at once:
► Marketplaces
► Household appliances
► Clothing and footwear
► Goods for summer cottage and garden
► Travel
► Food hypermarkets
9005 Chinese stores ► Cosmetics
► Jewelry
► Language courses
► Children's goods
► Hardware stores
► Banking products
► Furniture stores
► Online printing houses
View all stores
How to embed
affiliate links
in Facebook?
You can monetize Facebook* using affiliate links using the capabilities of your own platform (group or page), or by posting links on public resources - groups like "flea market" or "message board".
In the case of placing a link in your own group, the conversion is usually higher, since you, as the owner of the site, have already accumulated a certain credibility and authority among your subscribers. nine0006
A big plus is that Facebook* allows you to publish a post containing a link to a product from a partner store without any problems. It does not matter whether you publish material on your own or someone else's site. The main thing - do not forget to supplement the post with high-quality images of the product and a convincing description of its useful properties: the conversion from view to purchase directly depends on this. If you publish an ad in your own group, we recommend pinning it - this will increase the coverage of the post by 2-3 times. nine0006
Facebook* monetization: ePN affiliate program
Easy Facebook* monetization is available to every owner of a social network page! In the ePN (ecommerce partners network) CPA network, Facebook* community owners can earn an agency commission for their followers' purchases in partner stores.
Now ePN unites more than 220 largest online stores and online services, such as Aliexpress, M.Video, Eldorado, Beru, Aviasales, Lamoda, iHerb, Sportmaster and thousands of webmasters (bloggers, owners of groups in social networks (incl. on Facebook*) and own sites). nine0006
We work on a CPA model that is beneficial to both parties. Advertisers (shops) get a steady flow of customers, and webmasters (owners of Facebook groups *) get rewarded up to 70% of their subscribers' purchases in stores.
How it works will be described below.
Facebook* is one of the most popular social networks in the world, however, Facebook page monetization through contextual or targeted advertising is not provided. Therefore, if you want to monetize your Facebook page*, you cannot do without affiliate links. nine0006
An affiliate link is a special link that leads to a product in an online store or a selection of them (for example, to Tefal brand irons in M.Video). The hyperlink is set up in such a way that its owner (webmaster) can track all clicks made on it.
In practice, it works like this: you create an affiliate link for a particular product in the ePN interface, publish it under the review for this product on your Facebook page*. If your reader clicks on it and makes a purchase, you will receive a commission from the store for attracting a buyer. The size of the commission directly depends on the store and the type of product and ranges from 1 to 70%. Agree, 70% of the sale of a hotsale product is a nice way to monetize Facebook *! nine0006
For the most effective monetization of your Facebook* page, track the number of clicks, average conversion (the ratio of sales to clicks), the amount of transactions, the most popular products and the size of the commission. By choosing the most profitable products and presenting them to your audience in a profitable way, you, as the owner of a Facebook page *, can effectively monetize your traffic.
How the products are advertised:
- Direct link to the product. With this monetization model, you shoot a detailed review of the product and share with the audience an affiliate link through which it can be purchased.
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- Store link. With this monetization option, you can send subscribers to the main page of the site, and you will receive a commission for the product that the subscriber chooses.
No matter how you monetize Facebook*, only the link remains the same — you can use it to determine how effective the publication was and how many customers you brought to the store.
Facebook* page monetization using affiliate links
Monetizing on Facebook* in the ePN affiliate program is not as difficult as it seems at first glance. It doesn’t matter how many views or likes an advertising post gets — only direct sales matter for monetization. This approach will allow you to focus not on the quantity (more posts or videos), but on the quality of integration, which will positively affect the results of monetization.
Algorithm for monetization of the Facebook group in the EPN affiliate program:
- You register on the platform and choose a shop corresponding to the theme of the group.
