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How to manage more instagram accounts


How to Add and Manage Multiple Instagram Accounts [One Email]

Do you manage multiple Instagram accounts? If so, you know that it can be a pain to keep track of them all. Not to mention, if you use the same email address for all of your accounts, you have to constantly log in and out just to switch between them.

But what if I told you there was an Instagram hack that lets you manage multiple accounts with just one email?

It’s true! With a little bit of setup, you can easily add and manage several Instagram accounts from a single email address. Follow this guide to find out everything you need to know about running multiple Instagram accounts—and how to avoid posting to the wrong one.

Can I have multiple Instagram accounts?

Yes, you can have multiple Instagram accounts! In fact, you can now add up to five accounts and quickly switch between them without having to log out and log back in.

This feature is included in version 7.15 and above for iOS and Android and will work on any Instagram app using that software.

If you’re working with a later version, or simply want to manage more than five accounts at once, a social media dashboard like Hootsuite allows you to manage even more Instagram accounts and share the management responsibilities with other team members.

You can also have multiple YouTube channels, multiple Facebook pages, and multiple Twitter accounts. Check out the linked resources for more info there.

How to open multiple Instagram accounts

You can create multiple Instagram accounts on your phone right from the Instagram app.

To create a new Instagram account follow these steps:

  1. Open Instagram and go to your profile page.
  2. Tap the hamburger icon, then Settings.
  3. Tap Add Account.
  4. Click Create New Account.
  5. Choose a new username for your account.
  6. Then, choose a password.
  7. Click Complete Sign-up.

 

 

 

You’re all set!

Once your accounts are set up, tap Add Account and then Log in to Existing Account. From there you can enter the login information for the account you want to add.

Tap Log In, and your new account will be available through your main Instagram profile page.

How to switch between accounts on Instagram

Now that you know how to create a new Instagram account, you’re probably wondering how to switch between them.

To switch between multiple Instagram accounts:

  1. Go to your profile page and tap your username in the top left. This will open a pop-up window showing all accounts you’re logged into.
  2. Choose which account you want to use. The selected account will open.
  3. Post, comment, like, and engage as much as you like on this account. When you’re ready to switch to a different account, tap your username again to select a different account.

Note: You will stay logged in to the last account you used on Instagram. Before posting or engaging with new content, always check to make sure you’re using the right account.

How to manage multiple Instagram accounts on mobile

Once you’ve set up more than one Instagram account, you’ll want to manage them all efficiently. Here’s how to do it from your phone.

Manage multiple Instagram accounts using the Instagram native tool

If you are simply looking to start a branded Instagram account for your side hustle, alongside your personal account, and want to easily switch back and forth between the two, the Instagram app itself might be enough to suit your needs.

How to post on multiple accounts on the Instagram app

With your new Instagram accounts set up, you can now post to any of the accounts you have added to the Instagram app. Simply select the account you want to use from the drop-down menu in your profile, and start posting as usual.

You can always tell which account you’re using by looking at the profile photo. The profile photo can be quite small in some views, so choose distinct photos to make sure you always post to the right account.

Here’s what it looks like in Story view.

Here’s what it looks like when posting to your feed.

Manage multiple Instagram accounts using Hootsuite

Using a social media management platform like Hootsuite, you can easily manage all of your social media accounts (including one or more Instagram accounts) from your computer. Hootsuite also provides access to advanced features like bulk scheduling and detailed analytics.

Adding multiple Instagram accounts to Hootsuite on mobile

The first step to using multiple Instagram accounts in Hootsuite is to add them to your dashboard. Here’s how to get them set up using the Hootsuite mobile app.

  1. Log in to your Hootsuite dashboard.
  2. Click your profile photo in the top left corner. Then, click Social accounts.
  3. Tap the + button in the top right-hand corner to add a new social account. Choose Instagram.
  4. Next, choose between connecting an Instagram business account or an Instagram personal account.
  5. If you choose an Instagram business account you’ll need to log in through Facebook. If you choose a personal account, you’ll be directed to the Instagram app to log in.
  6. Repeat the steps for each Instagram account you want to add to Hootsuite.

How to switch between Instagram accounts on Hootsuite mobile

To view your Instagram accounts at a glance and switch between them easily, add your posts for each account as a stream in the Hootsuite dashboard.

  1. Click Streams. Then, Manage boards and streams.
  2. From there, add or subtract Streams as needed.
  3. Repeat for each of your Instagram accounts.

 

Now you know how to view all your Instagram accounts on Hootsuite, so you can easily switch between them.

How to post on multiple Instagram accounts using Hootsuite mobile

You can use Hootsuite to post to any of the Instagram accounts you have added to your Hootsuite dashboard.

Here’s how to get started.

  1. In the Hootsuite dashboard, click Compose and select the Instagram account you want to publish from.
  2. You can select multiple accounts if you want to publish the same post to more than one Instagram account.
  3. Add your photo and text, then click Post Now, Auto Schedule, or Custom Schedule.

If you choose Post Now, the post will publish directly to your Instagram account. If you choose Auto Schedule, it will post at the most optimized time. Custom Schedule lets you choose the date and time to post.

To switch to a different Instagram account, return to step 1 and choose a different account.

Learn more about publishing to Instagram accounts using Hootsuite here:

How to manage multiple Instagram accounts on desktop

By now you’re probably wondering, how do I manage multiple Instagram accounts on my desktop?

If you’re managing multiple business accounts, it’s a good idea to use the Hootsuite dashboard for your posts, rather than managing your accounts directly within the Instagram app.

For one thing, the Instagram desktop app is not as proficient as the mobile app. If you want to manage several Instagram accounts on Instagram for desktop, you’ll need to log out and in every time you want to use a different account.

Not to mention, the Instagram app is limited to managing 5 Instagram accounts, including both business and personal accounts. But on Hootsuite, business users can add up to 35 social profiles to their dashboards.

As well, managing multiple business Instagram accounts in Hootsuite also allows you to collaborate with team members and access advanced analytics from the same platform you use to manage and measure your other social accounts.

Connecting Instagram accounts to Hootsuite on desktop

If you want to learn how to manage multiple business Instagram accounts, you need to make sure each of your Instagram accounts is connected to a Facebook Page.

Classic pages
  1. To connect a classic Instagram account to Hootsuite, sign in to your Facebook account and select Pages. Then, choose your page from the options shown.
  2. Open your page and select Settings.
  3. Then, select Instagram.

If you haven’t yet connected your account, you’ll be prompted to do so. You’ll need to enter your Instagram account details. Once you’re logged in, you’re ready to connect to Hootsuite. More info on that below.

New pages experience

If you’re using Meta’s new pages experience, follow these steps to connect your Instagram for business account.

  1. Sign in to your Facebook account and select your profile picture from the top right-hand corner. Then, click See all profiles.
  2. Choose the page you want to manage.
  3. Once you’re using your page, click Manage under your page’s cover photo.
  4. Chooses Instagram and then Connect account. Enter your Instagram account details and you’re ready to go.
  5. Then, select Linked accounts from the left-hand menu.

 

 

 

Now you can add your Instagram business accounts to Hootsuite. Simply navigate to your Hootsuite dashboard on desktop, log in, and click Add social account at the top of your Streams view.

Repeat these steps for each Instagram business account you want to add to Hootsuite.

Watch this video for a visual walkthrough.

How to post on multiple Instagram accounts on Hootsuite desktop

Log into your Hootsuite dashboard and click on the Composer icon. Then, choose Post.

In Composer, choose the Instagram accounts you want to publish to. You can choose multiple accounts, or just one.

Add your copy, images, videos, and any relevant tags to your post.

From there, you can choose to post right now or schedule your post for later. Be sure to use the best times to post when scheduling content in the future.

How to manage multiple Instagram accounts with a creator profile

As we said before, the Instagram desktop version isn’t ideal for managing multiple accounts. If you’re looking for a simple solution for managing Instagram on a desktop, try Facebook’s free dashboard, Creator Studio.

Creator Studio makes it possible to post and schedule content to multiple accounts and access Instagram Insights from desktop and mobile.

To connect to Instagram in Creator Studio, follow these steps:

  1. Switch to a business profile or creator account.
  2. Go to Creator Studio and click on the Instagram icon at the top of the screen.
  3. Follow the prompts to sign into Instagram from Creator Studio. You will need to use your Instagram username and password.

That’s it!

If your Instagram account is connected to a Facebook Page, the process may look a little different depending on the relationship between your Facebook Page and Instagram account.

How push notifications work with multiple Instagram accounts

If you have push notifications for several Instagram accounts turned on, you will get notifications for all of them on your mobile device.

Each notification will indicate the relevant account name in brackets before the content of the notification.

Tapping a notification will take you directly to the relevant Instagram account, regardless of which account you last used.

If you’re using Instagram and a notification comes in from one of your other accounts, you will see the notification at the top of your screen.

If you’re managing multiple Instagram accounts on one device, it might be overwhelming to have them all sending push notifications. Fortunately, you can adjust the push notifications for each of your Instagram accounts separately.

Here’s how to change your notification settings on Instagram:

  1. From the account you wish to adjust notifications for, tap the hamburger icon in the top right, then tap Settings.
  2. Tap Notifications.
  3. Choose which actions you want notifications for this account. You can also choose to pause notifications for up to 8 hours.
  4. Repeat the steps for each account to customize the push notifications you get for each of your Instagram accounts.

How to delete multiple Instagram accounts

At some point, you might want to remove one of your Instagram accounts from the app.

Why? Since you can manage a maximum of five accounts from the Instagram app, you might want to remove an account in order to make room to add a new one.

Or, maybe you’re no longer working on a particular account and simply want to make sure you don’t post to it accidentally.

Here’s how to remove an Instagram account on your phone:

  1. Open the Instagram app and go to your profile. Tap the hamburger icon, then Settings. If you’re on an Android phone, choose Multi-account login. Apple Instagram users choose Login info.
  2. Deselect the account you want to remove, then tap Remove in the pop-up box. 
  3. Note that, although it may seem like you’re finished, you haven’t actually removed the account from your app yet—you’ve just removed it from the Multi-Account Login. There are a few more steps to remove it from the app.
  4. Next, go back to your profile, and switch to the account you want to remove.
  5. Tap the hamburger icon, then Settings.
  6. Tap Log Out [username], then tap Log Out in the pop-up box.

When you go back to your profile and tap on your username, you will see the removed account is no longer included in the drop-down.

Repeat these steps for each account you’d like to delete.

Note: Removing your account from the app does not delete your account. If you want to delete your account (forever), follow the steps provided by Instagram.

An app to manage multiple Instagram accounts in one place

Easily manage all your Instagram accounts in one place with Hootsuite. Save time by scheduling and publishing content, engaging with your audience, and analyzing your results—all from a single platform. Plus, Hootsuite gives you the ability to collaborate with team members, so you can get more done together.

Ready to give it a try? Try a free trial of Hootsuite Pro today!

Start Your Free Trial Today

Grow on Instagram

Easily create, analyze, and schedule Instagram posts, Stories, and Reels with Hootsuite. Save time and get results.

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How to Easily Manage 5+ Instagram Accounts - Social Media Pro®

Reading Time: 4 minutes

On this Social Media Pro blog, we often answer the most FAQs social media managers have.

One such question goes a little like this:

How does everyone manage 5+ Instagram accounts?

In this article, you will learn how to easily manage multiple Instagram accounts, and get past that magic number 5!

via GIPHY

How To Manage Posting to 5+ Instagram Accounts

Before we answer how to post to more than 5 Instagram accounts, let me share a screenshot of how you can add up to 5 Instagram accounts on your Instagram app. This is a feature that was added a while back, but many new Instagram users do not realize this is available.

Click on ‘settings'You can add multiple accounts here and toggle between these accounts.

If you have more than 5 Instagram accounts to manage, there are several ways to go about it, including

  1. log in, log out. Repeat. Tedious but an effective way to manage multiple accounts from your phone.
  2. using a second (or third, or fourth) old device for every 5 new accounts you have. iPad, iPod, tablet, old phone; just keep 'em and use them for Instagram – use on Wifi, no need for a service plan.
  3. signing up for a scheduling tool that allows you to add more than 5 accounts to schedule posts. Tools to check out include Social Report, Buffer, Hootsuite, AgoraPulse, Later, Planoly, Grum, SproutSocial and Tailwind, just to name a few.
  4. if on Android, signing up for ParallelApps, or any other cloning app to create a second Instagram app.

If you want to simply schedule your regular Instagram posts for your multiple accounts, there are many free and paid tools to just that.

However, not all scheduling tools allow you to schedule stories and video posts.

How To Schedule Videos and Stories for 5+ Instagram Accounts

All of the methods of posting mentioned in the previous paragraph allow for image posts. However, not all allow for video posting and/or story posts.

In order to schedule video posts, or stories, you need specialized tools.

Scheduling videos for Instagram is a fairly new feature. Late December 2018, Instagram quietly updated its API to include direct Instagram video scheduling.

To schedule videos to Instagram here are some tools to get you started:

  • Social Report
  • Buffer
  • Tailwind
  • Hootsuite
  • Later
  • ViralTag
  • IconoSquare

If you need to schedule Instagram stories to multiple accounts, check out the following tools.

  • Tailwind
  • Preview App
  • Postcron
  • Sked
  • Planoly

Now that you know that you can schedule and post images, stories and videos to multiple Instagram accounts using tools, how about DM-ing and replying to comments? Do you need tools for that as well?

How To Manage Replying to 5+ Instagram Account's DMs

Now in order to manage replies to comments and DM's you need to either

  1. Be logged in to the account on your phone (so you need to have those multiple devices mentioned above, or do the ‘log in, log out' dance)
  2. Have access to a tool that allows for commenting through their dashboard, either on mobile or on a desktop.

Just posting and not responding to comments and DMs should not be your strategy, therefore we encourage you to research and find a robust tool to use for this purpose if using multiple devices is not an option for you.

Paying for such a tool is part of doing business as a social media manager.

How To Manage Growing Followers for 5+ Instagram Accounts

To grow your Instagram accounts, you need good content and real engagement with an audience. You should be following and commenting on other accounts with meaningful interactions. Some tools allow for this type of action if you have multiple accounts. If you are in charge of growing your accounts, invest in the right tools but we highly caution against using automated tools to comment and reply for you. Bots are considered spammy and can get your accounts shut down fast.

A hashtag strategy should also be included in your overall Instagram strategy of growing your Instagram accounts.

Hashtag research tools to help you grow the right audience on Instagram include

  • All Hashtags
  • Smart Hashtags
  • Hashtagify
  • RiteTag

How To Manage 5+ Instagram Accounts on Mobile

Even though we touched on this earlier in the article – let's review how to manage 5+ Instagram accounts on mobile. Here are you choices.

  1. Log in and out if you have 5+ accounts.
  2. If you have an Android, install a cloning app; that way you can get access to up to 10 accounts with one phone.
  3. Acquire multiple devices for the purpose of managing multiple Instagram accounts, using them for this purpose only.
  4. Pay for a scheduling tool that has a mobile app, so that you can access all your Instagram accounts from your phone to post and schedule.

How To Manage 5+ Instagram Accounts from Desktop

If you prefer to manage everything from a desktop – and I can totally relate if that is you – here are ways to manage 5+ Instagram accounts from your desktop:

  1. Add desktop extensions; the best one I've found is the Chrome extension which allows you to use Instagram on your desktop.
  2. Use an Instagram post scheduler on your desktop. See a list of suggested tools in a previous paragraph.
  3. Spoof your web browser!

Analytics for 5+ Instagram Accounts

At some point soon, we will write about analytics for Instagram. We know you need it as your clients need (and want) it, too.

For now, our best suggestion is to use a robust scheduling tool that will give you analytics for each Instagram account. Those that come to mind are Tailwind and AgoraPulse, both tools that are known for their awesome analytics.

Dorien Morin-van Dam

I am a Certified Social Media Manager, Strategist, International Keynote Speaker, Organic Specialist and Agile marketer! Blogging is my creative outlet. Running, hiking and skiing are how I recharge. You'll recognize me on stage and online by my always present orange glasses, a nod to my Dutch heritage.

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Instagram told how algorithms actually work - Social networks on vc.ru

This day has come! On June 8, Instagram officially spoke on its blog about how Instagram algorithms actually work. This publication will be of interest not only to marketers, SMM specialists, bloggers, but also to everyone who uses Instagram. I share a full translation of the official article of the head of Instagram Adam Mosseri.

72949 views

What is the Instagram "algorithm"? nine0003

Instagram doesn't have a single algorithm that keeps track of what people do and what they see or don't see in the feed. Instagram uses many algorithms, classifiers and processes, each with its own purpose.

We want to make the most of your time and believe that these technologies help the social network to personalize the user experience and make the time spent more efficiently.

Adam Mosseri, Head of Instagram

nine0017

When we first launched Instagram in 2010, it was a single stream of photos in chronological order. But as more people joined and shared content, it became more difficult for them to see everything that appeared on the social network. By 2016, people were missing 70% of content, including almost half of messages from friends. Therefore, Instagram has developed a “smart feed”, in which posts are ranked depending on what excites and interests the user. nine0003

Adam Mosseri, Head of Instagram

Each part of the social network - Feed (feed), Stories, Explore (Interesting), Reels uses its own algorithm, adapted to the experience of a particular user.

How does the feed and stories algorithm work?

The feed and Stories ranking algorithm can be broken down into .

  1. In the first step, Instagram chooses what to show the user first - these will be all the recent posts shared by the people they follow. There are, however, a few exceptions (for example, advertising), but the vast majority of what he sees is content from subscriptions. nine0034
  2. Instagram then collects all information about the user's preferences and what was posted by whom. The social network calls these “signals”, and there are thousands of such signals: when the post was published, whether the person uses the phone or surfs the site, how often they watch the video, and so on.

Here are the signals in the feed and Stories that push posts higher in the search results in order of importance to the user:

  • Post data. nine0043 This is both an indicator of the popularity of a publication (how many likes it was given) and a technical one: when the post was made, how long the video lasts in Stories, what geotag was set.
  • Note that Instagram first said that geolocation is also taken into account when ranking posts!
  • Information about the author of the content. Instagram looks at how many user interactions there have been with the author's posts and Stories over the past few weeks. This data allows the social network to understand how an account and its publications can be interesting to a person. nine0034
  • User activity. The social network studies the number of likes, comments on other posts in order to assess the activity of a person and better understand his interests.
  • The history of user interactions with the content author. The social network looks at how often and to whom the user writes comments and likes posts and Stories.

From these signals, Instagram creates a set of predictions - these are the probabilities of user interactions with content. There are many such predictions. There are five of them in the tape:

  1. watch time,
  2. commenting,
  3. like,
  4. save,
  5. go to profile.

The higher the likelihood that a person will perform these actions, the higher the ranking of the content. Over time, signals and forecasts change - this is how the social network tries to better understand the interests of the audience.

There are a few restrictions. nine0043 First example - Instagram tries not to show too many posts from the same person. The second example is reposting posts in Stories from the feed. Previously, the social network believed that the audience was only interested in viewing original content, and therefore the ranking priority for reposts was low.

The World Cup and other public events have shown that the authors want to be heard. Therefore, Instagram “does not want to interfere” with the distribution of important content. nine0047

Instagram wants to let people express themselves, but when users post content that could compromise another person's safety, Instagram intervenes. After all, there are “Community Guidelines” that apply not only to the feed and Stories, but to all of Instagram. Most of these rules are aimed at ensuring the safety of users. If you post something that goes against the Community Guidelines and Instagram sees it, of course, the relevant content is removed. A systematic violation may eventually lead to the blocking of your account. If the user believes that Instagram has made a mistake, an appeal must be filed. nine0003

How does the Instagram algorithm in recommendations work?

The Explore tab has been designed to help users find something new. The grid consists of recommended photos and videos that Instagram itself finds for people, which is very different from the feed and Stories. Earlier, representatives of the social network have already talked about the operation of the algorithm, but now there is more information.

The first step the algorithm takes is to determine the set of posts to rank. To find photos and videos that might be of interest to a person, he looks at the signals: what posts he liked, saved or commented on in the past. nine0003

For example. If you are subscribed to dumplings, then the algorithm looks at who else is subscribed to the profile with dumplings and what those who read this dumpling profile are interested in. From here, a kind of cloud of topics related to dumplings is created that may potentially interest you and will be shown to you in the recommendations section.

Once it finds a group of photos and videos that you might be interested in, the algorithm sorts them by how interested the soulless algorithm thinks you are in each one, much like Feed and Stories are ranked. nine0003

The best way to guess how interested you are in something is to predict how likely you are to react to the content in some way. The most important actions predicted in Explore include likes, saves, and shares.

Adam Mosseri, Head of Instagram

  1. Information about the post. Here the algorithm looks at how popular the post seems to be. These are signals, such as how much and how quickly other people like, comment, share, and save a post. These cues matter much more in Explore than they do in Feed or Stories. nine0034
  2. Your history of interaction with the author. The post is most likely shared by someone you've never heard of, but if you've interacted with them, it gives the algorithm an idea of ​​how interested you might be in that content.
  3. Your activity. These are signals such as which posts you have liked, saved or commented on, and how you have interacted with posts in the recommended past. nine0120
  4. Information about the author. These are signals like how many times people have interacted with this person in the last few weeks to help find interesting content from a wide range of people.

In addition, Instagram tries not to show questionable content in Interesting. For example, scenes of tobacco smoking or vaping. Yes, such content can be shared in the feed and Stories, but the chance of it getting featured is low. nine0003

Shadowbanning Pro

"People often accuse us of 'shadowbanning them' or silencing them. It's a broad term they use to describe the many different experiences they have on Instagram. We acknowledge that we have not always done enough to explain why we hide/remove content when we do, what is recommended and what is not. As a result, we understand that people will inevitably come to their own conclusions about why something happened, and that those conclusions can be confusing for people.” nine0003

Adam Mosseri, Head of Instagram

Instagram cannot promise you that you will consistently reach the same number of people when you post and Stories. The truth is that most of your followers won't see what you share because most people watch less than half of their feed.

Adam Mosseri, Head of Instagram

But the head of the social network notes that the social network is trying to be more transparent and is developing an improved notification system in the application so that people know why their message was deleted, and is exploring ways to tell people when what they post is contrary to the recommendations. nine0003

My opinion on the shadow ban

Shadowban is a strange item. It seems to be there, but it seems to be not. This is the only way I can explain the existence of this term. No one can prove its existence and action, but many believe and fear.

You have probably seen how many social network users ask questions in Stories: “Did you see my post in the feed?”, “Little likes on the last post, it seems no one sees it?”. One gets the impression that everyone brings their own meaning to this concept, thereby causing confusion. In my opinion, Instagram explains everything logically: if you break the rules, copy other people's texts, make posts on prohibited topics, use cheat services, you get less in the feed, your coverage drops, and there can be no talk of impressions in the recommendation. Everything is logical and understandable! nine0003

Many people like to subscribe to hundreds and even thousands of accounts, so it's simply impossible to see the entire feed. Due to such subscriptions, those accounts to which the user is subscribed suffer. Conclusion - subscribe only to those pages that you will actually read every day, and everyone will be fine!

I have never encountered a shadowban and neither have my clients. However, if you break something, it will affect your account, reach, and so on, whatever one may say.

The shadowban is just a myth created by the users themselves to force the audience to like and comment. But why does no one think that the problem may be in your content, which is not relevant or interesting?

Julia Toloknova, Content Marketer, SMM Specialist SMM360.RU

How can you influence what you see on social media?

  1. Choose your close friends. You can choose your close friends for Stories. This feature was designed to ensure you can only share with the people closest to you, but Instagram will also prioritize those friends in both the feed and Stories. nine0034
  2. Turn off people you are not interested in. You can restrict other people's accounts if you want to stop seeing their content, but are hesitant to unfollow them.
  3. Mark suggested posts as Not Interested. Every time you see a featured post, you can indicate that you don't like it. The social network will do its best not to show you similar recommendations in the future. nine0034

Providing more context on how content is rated, displayed and moderated on Instagram is only part of the equation. We can do more to help you shape your Instagram experience around what you like. We also need to keep improving our ranking technology and of course make fewer mistakes. Our plan is to actively explain our work on all three fronts from now on. Keep for updates. nine0003

Adam Mosseri, Head of Instagram

Recommendations

  1. Create unique, high-quality and useful content.
  2. Do not use prohibited promotion methods (mass following, mass looking and mass liking).
  3. Do not subscribe to hundreds of accounts whose news you will not physically be able to scroll through.

Terminals

nine0009
  1. Instagram doesn't have a single algorithm that keeps track of what people do and what they see or don't see in the feed.
  2. Instagram ranks posts in the feed based on the interests of the user and does it individually for everyone.
  3. The more often your posts are bookmarked, the more often users will see your content in the future.
  4. The longer your Stories are watched, the more often users will see your Stories. nine0120
  5. Geolocation is also taken into account when ranking posts.
  6. Shadowban does not exist.

Read more useful information about working on Instagram here @smm360.ru!

How to manage Instagram accounts from a computer

Anyone who uses the official Instagram app to promote themselves or their brand sooner or later faces the problem of efficiency: a lot of time is wasted, and little is done. nine0003

The reason is that the mobile application was not originally intended for serious work with accounts and was designed more for an ordinary user, and not for a marketer or SMM manager. Posts have to be posted manually, hashtags have to be re-typed every time, and you also have to be distracted by mobile notifications - all this hits productivity.

Our friends at Parasite saw this problem and created a solution for it - a social media service designed to free you from unnecessary work. We tested it to see if it is suitable for complex promotion of Instagram accounts. nine0003

The content of the article

Content plan: creating publications a month in advance
Creating and posting stories
Communication with subscribers
Account analytics
Teamwork
Who the service will not suit

Content plan: creating publications in advance a month ahead

The main factor that determines the popularity of an account is cool content.

However, it's not just what you post that matters, but how often. Users are more likely to interact with those profiles where a new post is waiting for them every day. Accounts with interesting but irregular content have a less active audience. nine0003

In order for posts to be posted regularly, you need a content plan - this is the time and dates on which publications will be published. In Parasite, it takes half an hour to create a content plan for a month ahead: insert text for posts, select an image or video, and indicate the release time. Posts created in this way will be automatically published at the specified date and time. This functionality works with Instagram, VKontakte and Facebook accounts:

If you do not want to manually specify the time for the release of posts, you can use the schedule. It allows you to specify time intervals and the number of posts that will be published in a given interval. The screenshot below shows the configured schedule, according to which 2 posts will be published daily: the first at 10:00–11:00, and the second at 17:00–18:00:

Additionally, text templates will help save time - they are needed to save frequently repeated text. The text saved in the template is inserted into the post with a couple of clicks.

Read also: Best and worst times to post on social media

Creating and posting stories

In addition to pictures and videos, the service also supports stories, or stories - these are pictures or videos up to 15 seconds long. The peculiarity of stories is that they are deleted 24 hours after publication. The history can be added to the archive - then it will not be deleted even after 24 hours. nine0003

Viewers love stories for their interactivity, namely the ability to answer questions, rotate sliders, and participate in polls. Regular posts do not have this, and therefore they arouse more interest among subscribers.

Parasite has a special editor for creating stories:

As a background, select a picture or video from a computer, or fill everything with color. After that, we add different elements: text, images, GIF animations, interactive stickers, geolocation and hashtags. You can mention other users and link if the account has more than 10,000 followers. nine0003

A nice little thing: several pictures are combined into a collage. This is not possible in the official app.

Read also: 5 Instagram business trends that will be relevant in 2019

Communication with followers

To increase engagement and win the loyalty of the audience, you need to interact with it. There are two most popular communication channels on Instagram: comments and Direct. Parasite allows you to use both.

In the section of your own publications, you can see the number of likes and comments under each of them. If you open a post, comments will be displayed under it - answer questions from subscribers or delete messages from bots:

To work with Yandex.Direct, there is a separate tab that displays already started dialogs and correspondence requests. When you select a dialog, the history of messages will be loaded - even those that were sent from the phone. Send text messages, emoticons and files:

Both communication channels are used not only to communicate with subscribers.

Hashtags are often placed in a separate comment to save characters in the post description. If the text exceeds 2200 characters, then it is usually divided into several comments. nine0003

Yandex.Direct makes it easy to respond to customer requests and advise users about your services.

Read also: 4 steps to increase sales using Instagram

Account analytics

According to the Pareto law, 20% of efforts give 80% of results. This also applies to the content plan: some of your posts will be much more popular than others. If you determine which publications your audience likes and which ones do not, you will be able to improve your content plan and increase subscriber engagement. nine0003

Parasite has a special analytics section where posts are sorted by the number of likes and comments to help you see the most popular posts.

Here you can also see the dynamics of the growth of subscribers, likes and comments. Data is displayed graphically for greater clarity:

Using analytics, you can identify:

  • What kind of posts do your followers like
  • What days of the week are your followers the most active?0034
  • What posts do your followers discuss the most

Create more posts on topics that get the most likes and comments and release them on the days your followers are most active.

Read also: How to find the target audience on Instagram?

Teamwork

If there are many accounts and all of them need to be promoted, then often this is done not by one person, but by several. This is especially true for SMM agencies that work with a large number of other people's accounts. nine0003

For such situations, Parasite provides the “Team of Managers” function. When adding a manager, you can select the accounts to which he will have access. It is important to note that, in fact, no logins and passwords are transferred - the manager has access only to the functionality of the service.

For whom the service is not suitable

Parasite is aimed primarily at those users who release unique content and care about the involvement of their audience, but at the same time would like to automate this process - do not waste time manually entering texts through a smartphone, prescribing hashtags and self-posting. There is no mass liking, mass following and a set of subscribers, and therefore the service is not suitable for those who are interested in "gray" account promotion and related tools. nine0003

Although Instagram developers created Facebook Creator Studio to work with accounts through a computer, there are a number of drawbacks: you can’t create pending stories, you can’t edit created posts, and you can only connect business accounts that are linked to a special Facebook page. Because of these limitations, many actions still have to be performed from the phone.

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