Home » Misc » How to make your art page famous on instagram

How to make your art page famous on instagram


How to Get Your First 1000 Art Instagram Followers

You’ve seen the stats. You know that when done right, Instagram can become a huge asset to your art business.

But when you only have a few hundred followers (let’s face it, mostly family and friends), it can feel like an eternity waiting for that coveted notification to pop up—the one announcing you got another follower.

If your only plan is to post a picture, sit and wait, it’s going to be a long road ahead. The truth is, building your Instagram followers takes a healthy dose of effort and strategy.

Now, smaller accounts can be harder to build.

The internet is filled with tips and tricks to grow your followers, but most are either geared toward already large accounts, or they ignore the fact that not all followers are created equal.

But hope is not lost! Cracking a thousand followers is not only possible but completely doable with the right strategy.

 

Get started with the basics

There is a tried-and-true recipe when it comes to Instagram success. Yes, different cooks will throw in different spices from time to time, but no one can ignore the main ingredients. Without them, the recipe simply won’t work.

So, what are we talking about in terms of using Instagram? Let’s dive in:

Images: First and foremost, always, always, always post high-quality photos. That includes good composition, lighting, cropping, etc. Use filters very carefully and sparingly when it comes to posting shots of your artwork. People will not stick around if your images aren’t up to par.

Username: Use your art business name, if it’s available so that it’s consistent with the rest of your online presence. Typically it will be your full name with a keyword like “art” attached. Remember, you want it to be as easy as possible for people to find your account.

Bio: Keep it short, sweet, and attention-grabbing. Make it extremely clear what sort of value people will get from following you. Use keywords that your audience would search for in the description.

Privacy Settings: If you are using your account to promote your art business, it should not be private! Otherwise, there’s no point wasting time on social media.

When people come to your page, having these bases covered will help ensure they stick around.

 

Ignore those “quick fixes”

You may have heard of the “follow back” trick on Instagram—where following a random account will prompt a notification from your page, and once they click to see who you are, hopefully they are enticed enough to follow your page, too.

While this can work in certain situations, there are a few problems with using this as your entire growth strategy.

One, who has time to find a thousand random accounts to follow? Two, what are the odds they actually follow you back? And three, what are the odds that the people who follow you back are the people you actually want to be reaching?

Having a bunch of Instagram followers is swell, but it won’t do your business an ounce of good if they don’t actually care about supporting your art.

That’s why it's important to always make sure you are going after your target audience when you are trying to grow your account. Here’s how to gain followers the right way.

 

Connect with the right people

While you’ve probably already connected with family and friends (learn how here), the next step is to identify some Instagram accounts connected to your target audience. This could be galleries, interior designers, art consultants, fellow artists, artist organizations, etc.

The first step? Start following them. If they follow you back, great! But that’s not where the story ends.

Step two: slowly but consistently start liking and commenting on their latest posts. Be complimentary or pose questions, but always be insightful. There’s nothing worse than an Insta user clearly using you for their own gain.

The goal is to be social as possible so that these accounts (and the ones following them) see your comments and are impressed enough to check you out. You’ll not only spark curiosity about your own page, but you’ll begin to build relationships. And, these interactions will make them want to engage with your posts as well.

Which brings us to the Instagram algorithm...  

Like with every relationship, communication is key

Thanks to Instagram’s ever-changing algorithm, it’s now estimated that you see only 10% of the posts from people you follow. And, the same goes for the people following you!

So, what’s the trick? Engagement.

In fact, the more people engage with your post, the higher it appears in your followers’ feeds. And the people who engage with you consistently are more likely to see your posts in the future.

So if you’d much rather schedule a post and be done with it, think about it like this:

The more engagement you get on your posts, the more people will see it in their feeds and search results. Which means a higher chance for even more people to engage with it and discover your account. And the more engagement you get, the more people will want to follow you. Hence, the more followers you will get!

The bottom line is, you get out what you put in. You need to engage with others so that you will get engagement and followers yourself.

But that means you have to spend the time communicating on other people’s posts (so they remember you and eventually come over to your account), as well as posting amazing content of your own that people will want to interact with and follow.

 

Post the best content possible

Remember the very first item on our list of basics? High-quality images.

Think about the posts you hit “like” on as you’re scrolling through Instagram. Friends may forgive a blurry photo because they know and love you. But, when you’re trying to pique the interest of collectors across the world, they may not be convinced when your photos—and captions—are poor.

Your photos need to catch their attention. Excite them. Leave them in awe of your abilities as an artist.

And, there are so many creative ways for artists to post on Instagram and Instagram Stories. Consider the possibilities: progress posts, before and after shots, behind-the-scenes in the studio, a timelapse of your process, quotes that fuel your practice, voting between two works, a quick video tutorial, testimonials about your work, a revelation you’ve had, exciting news, etc.

And your caption is just as important as the image itself.

While it may be easy to throw up a piece’s title and price, your followers yearn for more. They don’t want to be blatantly sold to, they are bombarded with ads all day long.

No, they want to be enticed. They want to be told a story—who you are, what you’re feeling, your inspiration, the problems you solved, how the artwork came to be. You’ve literally painted a picture, but now you need to do it figuratively.

Every post should start a conversation. The goal is engagement, don’t forget!

One of the best ways to do this is by asking thoughtful questions at the end of your posts. Even if your followers don’t respond at first, eventually they will. Especially if you respond to others’. Keep asking and keep engaging.

Finally, before you post anything, ask yourself if you would engage with this post. Is it worth it to share? If your answer is no, or you doubt if you would engage with the post, then maybe something needs to be tweaked.

Find the type of voice and posts that speak to your audience, then do more of it!

 

#Hashtag like the best of them

Hashtags wield fascinating powers. They are the keywords and phrases that make an image searchable, so your post gets discovered by the viewers most interested in seeing it—A.K.A your target audience.

But to harness these targeting powers, you have to use the right hashtags.

If your mind is racing with keywords, that’s a great start. But, the first rule when it comes to hashtagging is to narrow it down.

While #art is extremely popular (it’s tagged in over 350 million posts), it could also apply to anything: someone strolling through the Met, a box of pastels, a styled plate of food, or even a sunset—all extremely different results.

That’s why you need to get specific.

Marketing maven Hubspot explains, “As a user, I’m more likely to find what I need if I search for something specific, and when your business comes up for my specific search request, I’m more likely to be happy with what I found.”

Think about the exact keywords your audience will search for. For instance, #abstractart may be more specific than #art, but #blueabstract might be specific enough to bring you a new buyer.

You want your hashtags to be popular enough that people are searching for them, but not so popular that you get lost in the competition.

Type a hashtag into Instagram’s search bar, and it shows you related hashtags to add to your list. Or, take a look at what other artists and influencers with the same audience are using, and try them for yourself.

Instagram allows you to use up to thirty hashtags at a time, but different numbers work for different people. The magic number could be seven or it could be twenty, reminds HubSpot. The best way to figure out what works for your art business is to simply test it out.

Social media success is all about testing the waters and adjusting your sails accordingly.

And for faster posting, keep an updated doc full of different hashtags for different kinds of posts. That way you can just pick and choose the ones that fit and copy and paste.

 

Make a plan and stick to it

When you post regularly, you stay on your followers’ radar. And, you are able to build a connection where they consistently like and comment on your posts.

So when you aren’t consistent with posting, you are more likely to lose engagement and get lost in the dreaded algorithm shuffle.

Even if it’s a few times a week, pick a posting schedule you feel comfortable committing to. Enough to get on people’s radars, but not so much you burn out. You need time to create art, too!

With a free business account, Instagram offers insights such as fan demographics, how often your post was viewed, if they found you through hashtags, when your followers are online, and more. Knowing the right time to post can make a huge difference when it comes to engagement. And the faster you get engagement, the better.

Remember, besides posting, you need to make time for quality interactions with certain accounts. Creating a marketing calendar can be a great way to keep track of it all.

 

Don’t keep your account a secret

Sometimes all it takes to get more Instagram followers is a little visibility. Get the Insta word out by including a link to your account on your other social media pages, and remind new fans to follow you periodically.

Don’t stop there! Put an Instagram icon on your Artwork Archive profile, and add your username to your business cards, event materials, and more. Have a newsletter? Share your account with your email followers. All these steps can add up to get more eyes on your art account.

 

It can be done!

Getting those first thousand followers can feel like a never-ending battle. While it takes some time and hard work, these tips are meant to compound one another. Taking care of all of these elements will eventually help your small Instagram account turn into a booming asset for your art business.

Then, when you start making sales, you can keep everything organized on Artwork Archive. Mark which pieces have been sold, generate invoices to get paid and track sales insights so your Instagram account stays profitable.

 

Manage your art business with Artwork Archive. Give it a try free for 14 days with no commitments.

How to Snap Your Way to Art Success on Instagram

According to an April 2015 Artsy.net survey, 87% of surveyed art collectors look at Instagram more than twice a day and 55% look at it five or more times a day! Instagram is the land of opportunity for artists looking to gain new fans and sell more art. But, how do you capitalize on these statistics and capture their attention?

What and when should you post? Should you use a filter? What about a hashtag? Well, we’ve got the answers for you. Check out our nine tips and tricks to make a stellar impression and captivate the art buyers of Instagram.

1. Make Your Account a Work of Art

Decide early on what your Instagram is going to look like and stick to it. An uncurated account will come across as jumbled and jarring. Pick your predominant hues, choose a photo size, and decide to frame or not frame your images. Be wary of using filters that change the look of your true artwork.

Tanya Marie Reeves's Instagram showcases her colorful, bold style @artconfessions.

2. Post With Purpose

Just like with the aesthetic, you’ll want cohesive posts. Decide if your Instagram account will be a pure portfolio or a window into your creative life. We recommend the latter, so don’t be shy. People like accounts with a personal touch, so share your works in progress, studio shots, and your artwork on display. Meighan O’Toole states, “The most important thing you can do online is stay consistent. [Create] a style that your followers will recognize you for not only visually but your tone as well.”

3. Add a Bio With Panache

Include a concise, informative biography with some style. We recommend adding a link to your website or Artwork Archive Public Page. When you create the bio on your phone you can add emojis and page breaks. You can format it in your notes app and copy and paste, or write it directly in the Instagram app.

Check out Holly Friesen's fantastic Instagram biography @hollyriver7.

4. Share a Post Everyday

While Twitter encourages you to share multiple times a day, Instagram is a much calmer platform. We wouldn’t recommend posting more than once or twice a day so you don’t bombard your followers. According to CoSchedule, the best times to post are between 2pm-3pm and 8pm-9pm.

5. Embrace the True Blue

Marketing platform Curalate tested over eight million images and 30 image features to pinpoint the best performing Instagram hue. Blue won the ribbon with flying colors. Blue-toned images perform 24% better than ones with red or oranges tones.

6. Let in the Light

Don’t use blue in your artwork? Not to worry. You can use this information to your advantage: bright images get 24% more likes than their darker counterparts. So, be sure to take photos of your work in good, natural light.

7. Movement Matters More

Videos allow you to tell a story and people love engaging with richer content. Use Instagram’s 15-second video feature to share a video of your studio, gallery show, you choosing colors for your next work, you name it!

8. Hashtag With Precision

Art lovers on Instagram search via hashtags to find new artwork and new artists to follow. You can hashtag your work for mediums like #encaustic or style like #contemporaryart. Casey Webb of Jung Katz suggests you “compile a list of the hashtags most relevant to your work...and save them to the notes section of your phone for easy access to copy and paste.” Here are a few that she recommends: “#art #artist #artsy #painting #drawing #sketch #sketchbook #creative #artistsoninstagram #abstract #abstractart”. You can also see the number of people searching for a hashtag by searching for it in the Instagram search bar. Use hashtags that have a decent amount of people searching for them.

Here are some more to get those wheels turning:

#abstractpainting #artcompetition #artoftheday #artshow #artfair #artgallery #artstudio #fineart #instaart #instaartwork #instaartist #instaartoftheday #oilpaintings #originalartwork #modernart #mixedmediaart #pleinair #portrait #studiosundays #watercolor

Teresa Oaxaca uses a wonderful array of hashtags and has over 19K followers! Learn from her amazing account: @teresaoaxaca

9. Talk to People

Follow artists whose work you admire, art publications, art directors, art galleries, interior designers, art companies you like (Artwork Archive *wink wink*), etc. You never know where a follow will lead and who you might create a wonderful online connection with. Be sure to engage with those you follow and comment on their images when they inspire and interest you. And don’t forget to respond to comments on your own artwork. Everyone likes to be acknowledged.

Start Snapping Away

Now you’re armed with some Instagram best practices for artists, start taking those photos. Have fun with it and promote your art business in the process. This could become your favorite new social media platform, as Instagram seems to be tailor-made for artists. Still on the fence about Instagram? Read our article Why Every Artist Should Be on Instagram.

Want more art fans and customers to follow you on Instagram? Learn how to get them here.

Tweet: How to Snap Your Way to Art Success on Instagram: Infographic http://ctt.ec/esxwG+ via @ArtworkArchive

How to promote Instagram for an artist: Instructions

Promotion of an artist on Instagram: an algorithm of actions

Today, when there are social networks, and Instagram in particular, an artist does not have to resort to the help of an art manager and try to tell about himself at various exhibitions . There is another way to showcase your work and win recognition. This is to create your Instagram profile.

Do you want to develop your online business and get more orders?

Why choose Instagram

Without a competent art manager, it will be very difficult for an artist to advance. Since it is this specialist who tells the public about the artist's talent, organizes useful contacts, looks for those who want to buy paintings and assists with organizing sales.

Today art manager services are provided by:

  • art galleries;
  • private art dealers, whose contacts can be found on specialized sites in the global network.

An artist's career can be started by a recommendation from a famous person. It is for this reason that artists often paint portraits of famous personalities or paint paintings that may be of interest to collectors or connoisseurs.

However, attracting the attention of a knowledgeable art manager is not the easiest thing , and monetizing talent is even more difficult. Many experts agree that it is necessary to invest more than one year in the promotion of the artist in order to be able to successfully sell his work in the future.

But a social network like Instagram can be a great alternative to an art manager. On the site you can exhibit your finished works, attract users who can appreciate the artist's talent, promote your name as a brand, and even find those who want to buy a work or order a new one to be written. All these actions in the social network will cost much less than the services of an art dealer. This social the network can successfully replace the usual gallery, becoming its virtual likeness. However, for this gallery to be successful, it is necessary to correctly and correctly approach the management of the Instagram profile.

How to promote an artist's account on Instagram

It is not possible to promote an art profile on Instagram efficiently and effectively if the profile is designed incorrectly. In order for the promotion not to slow down, you should do some actions:

  • you need to indicate your personal data in the nickname, since this information will help users of the social. networks to search for you;
  • Change the profile type to a business account. In this format, there will be additional opportunities for tracking statistics and a number of other necessary functions;
  • as an avatar, you must put an image that indicates the type of activity. A self-portrait would also work as an avatar;
  • fill in the profile header. In the description, you should indicate not only the name, but also your contact details and occupation.

Before publishing any materials, you should responsibly approach the issue of studying your target audience, since this category can include not only users who are interested in art, but also colleagues and even collectors.

If we talk about the direct promotion of Instagram, then here you should take into account a number of nuances.

  1. Openness to the world

The main goal is to create a close connection between the artist's work and art connoisseurs. If you share your emotions and views on life with the world, displaying all this in your canvases, then users will subscribe to you not only to see original and exclusive content, but also to communicate with an interesting creative person. Communication with subscribers is essential. And active communication is doubly welcome. By communicating with subscribers, you can maintain interest in your profile.

It is recommended that all entries be placed in the same style. But the experiment should not be discarded either. You can use not only some new textures, but also change locations, light direction, color combination, etc.

An example is the loisvb Instagram account. The works of this artist have their own style, but the highlights in each of the paintings make such a necessary variety.

  1. Drawing up a basic content plan

The best solution would be to draw up a detailed content plan that will be implemented in a timely manner. However, do not bother your subscribers. It will be enough to post one publication during the day.

This does not mean that each publication will be an acquaintance of subscribers with a new painting. It's worth using Stories effectively. Here you can talk about your technique, show your studio or place of work, reveal the secrets of the creative process, maybe even show some sketches. At the same time, one should take into account the fact that not only ordinary art connoisseurs, but also other artists are interested in the artist's work. The publication of valuable recommendations on various issues related to the creative process (the choice of necessary materials, for example) can help increase interest in the account and confirm the expert opinion of the artist.

Stories in this social network can reach a huge number of users, which can even exceed the number of followers. Stories help you attract new followers, not just keep in touch with existing followers. All users of the social network are ordinary people who are not alien to interesting and funny publications. Therefore, you should not post only professional content all the time. From time to time it should be diluted with MK, life hacks or some other interesting moments from the creative life.

You don't have to look far for an example. The profile of LoraZombie not only shows the artist's work, but also talks about various exhibitions and creative processes.

  1. Content Quality Tracking

Every post should be carefully crafted. It is necessary not only to think over the composition, but also to remove unnecessary objects from the frame, and make a clear picture. The focus should be on the object that is planned to be the publishing center.

A great way to showcase your work is to use a beautiful interior as a backdrop. Such a presentation of an artistic canvas will be able to demonstrate to potential buyers how a picture might look in an interior.

As an example of the submission of finished works, is the profile of the illustrator ragonia.

Here is another version of the demonstration of finished canvases in the interior from artist Anna Koval . She shows off her paintings using Instagram Stories.

  1. Correct labels for paintings

There is no need to turn your profile into a catalog of finished works. Adding captions to pictures will encourage live communication and audience engagement. Signatures can be translated into different languages. This will make it possible to expand the audience by attracting users from other countries. Over time, such a profile can become a real international project.

Complete the images with the story of the painting. People are more interested in a work of art when they know its history. Prototypes, emotions, ideas - about this and many other things that accompanied the writing of the picture, you can tell users of the social network.

As an example, is the profile of Dani Dies. Captions for paintings will clarify the ideas of creation, stories about the techniques used and the tools used. The result - each post collects a huge number of comments.

  1. Choosing the right hashtags

networks. In addition, hashtags can bring new connoisseurs to the artist's page. It is worth coming up with and choosing five or six hashtags that will invariably accompany each picture. There may be many options. The main thing is that each hashtag should name and indicate your type of activity. For example, #portraits to order, #Kievart, etc. Be sure to use your personal hashtag #artist's name. Seasonal hashtags would also be appropriate, possibly in different languages ​​#winter, #winter, #itrain, etc. It is worth using related hashtags, which must be selected taking into account the topic of the publication. To facilitate the selection of hashtags, you should use special services (for example, Instatag or TagsFinder), or resort to the tips of Instagram itself.

It makes sense to place the hashtag of the popular art community in the signature. This will also contribute to promotion, because if the canvas is appreciated by the administrator of the group, he will not mind posting a photo of the painting in his profile. For the artist, such a step will be a wonderful advertisement for even more art lovers. Perhaps one of the future buyers will see this picture in this way.

Instagram often launches various challenges, inventing their own hashtags for them. Artists can also take note of this idea and bring it to life, such as the illustrator A. Lomakina.

  1. Communication with followers is necessary

net. You also need to actively interact with your audience. Answering questions asked by subscribers in the comments, maintaining conversations on various topics - this will allow you to contact subscribers more. In addition, it would not be superfluous to find out what impressions they have of the exhibited works, which is interesting to subscribers in principle. Such communication will help not only to work out the portrait of the target audience more carefully, but also significantly increase the activity of subscribers. Comments are not the only way to communicate with subscribers. Stories should also be used. Here you can conduct polls or votes, and in the same way ask questions to your subscribers.

As an example, communication with the subscribers of the owner of accounts on Instagram izosimova_art:

  1. Interaction with colleagues in the workshop

You should not be afraid to subscribe to other artists, to put them on LIKE and comment on them. . With such communication, it is highly likely that the artist will be noticed, go to his profile and be able to appreciate his work. It may very well be that among the number of those interested there will be a famous person or a future buyer who will be able to contribute to the promotion of a creative person.

To attract the attention of bloggers who blog on this social network, you can paint their portraits. If such works are noticed, and their author is noted in the publication by a blogger, then many Instagram users will come to the art profile. Who knows, maybe this approach can smoothly develop into a collaboration.

For example, more than 54,000 subscribers have already signed up for the profile of this artist, who now lives in the United States of America. With a high degree of probability, it can be argued that she is becoming popular, including the marks of her popular colleagues.

Any creative person, and an artist is no exception, can use Instagram correctly to make themselves known. And for this it is not at all necessary to have millions. However, it should be remembered that the promotion of an art account on Instagram is a laborious and painstaking process. Here it is not enough just to attract the attention of a wide audience, it is also necessary to keep this attention in the future. Putting our recommendations into practice will help to properly and effectively promote the artist's Instagram account.

Tags: Website design Case studies SEO SMM PPC Marketing Instagram Business card website Landing Page Store development Website development Programming

With the advent of Instagram, artists, illustrators and designers have a great opportunity to share their creativity with the outside world. This social platform is the best way to showcase your work and get feedback from your audience. But how do you get noticed? How to manage Instagram as an artist and gather around you a grateful audience of subscribers? Just drawing well and uploading high-quality photos is no longer enough.

You also need to be able to promote your page.

Content of the page

Goals of maintaining an Instagram account

For productive advancement in the artistic field, every talent needs a competent art manager. His task is to organize new useful acquaintances, search for customers, help with sales. The starting point for a career skyrocketing can be a recommendation from a public person, cooperation with art galleries. But in reality, even attracting the attention of an intelligent art manager is problematic and even more difficult to monetize a business.

Often, in order to successfully sell works, you first need to invest in the promotion of the artist himself for several years. But everything can change dramatically if you start an Instagram account. In this social network you can:

  • showcase your work to the public;
  • attract the attention of fans;
  • unwind name;
  • look for the right acquaintances;
  • sell paintings.

A well-designed and well-promoted Instagram account can replace years of collaboration with an art dealer. Why Instagram? The thing is that this social network was developed specifically for visual content, and it is he who is the “calling card” of each account. An artist's Instagram can become his virtual gallery, which you can open at no extra cost. But for this gallery to be successful, you need to pay due attention to its promotion.

Should I choose a personal account or a professional one?

Instagram can be your loyal ally in promoting talent, but a clear sequence is important. Already when registering an account, you must determine the future concept of your page.

Artists who come to promote on Instagram have two options:

  1. Promote a personal account, where next to photos from different moments of life there will be more images of works.
  2. Create a professional account where only jobs will be promoted. No stories from life and personal photos.

A personal account is more suitable for the soul and self-realization. With it, you can attract more fans and find an emotional response from them. A professional account is designed primarily to promote a name in art culture. It is easier to make influential acquaintances with him and organize sales.

Which way to advance to choose, it's up to you. Both of them can be successful with the right approach to the issue.

Account registration

Before you start promoting your account, you need to properly arrange it. You can be a very talented artist, but it may not be noticed if the account looks uninteresting. You need to hook users from the first seconds.

Basic information

At a glance at your profile, it should be clear who you are and what you do, and for this, the basic profile information must be correctly filled out. And the first thing you have to decide is a nickname.

Nickname on Instagram must be memorable. Consider also the fact that the chosen alias is indexed by search engines, so it would be nice to include a keyword in it. It is logical for an artist to insert the word “art” into the nickname.

Please note that only Latin characters can be used to compose a nickname and there should not be more than thirty of them. Separation between words can be distinguished by case or by the “_” sign.

The next thing users get acquainted with when tearing off the page is the BIO description. In the “About Me” section, you can add only 150 characters with which you need to convince a potential subscriber that you deserve his attention. Tell guests who you are, why you are useful, and why they should follow you. Offers should be concise and understandable. You can add emojis and emoticons.

A very important point is the choice of an avatar. Instagram provides a round profile picture, which is only 110 pixels in size, so there should not be anything extra on the image. The ideal avatar is bright, contrasting, does not contain small details and reflects the essence of the account. You can set your best photo with a large face, or your work that you are proud of, but it is better if it is without small details.

Visual

When the basic profile information is filled in, you can proceed to filling it with content. The main content of an artist's profile is images of his work. How exactly you want to share your creativity with subscribers is up to you. But remember that you have to create a strong bond between your work and your fans.

Today, to promote on Instagram, it is no longer enough just to post beautiful images. You need to be able to submit them within the profile of a social network. Just a set of beautiful images will look chaotic and is unlikely to attract anyone aesthetically. Use the following techniques to organize your visual content:

  • Frame your work in geometric white or colored frames. This is ideal for artists' portfolios, as the border visually separates one image from another and draws attention to the image itself. At the same time, the work in the profile grid looks harmonious.
  • Complete the puzzle. Break the image of one work into 9 or 12 separate photos and publish them one by one so that you get a big coherent picture.
  • Try to select images that are similar in color and tone. This can be done especially easily if your paintings themselves are connected by some common theme or color scheme. If the use of one color is very restrictive, try to create smooth transitions between paintings.

The key to delivering visual content beautifully is choosing the right style and sticking to it.

Text content

Don't turn your account into an impersonal catalog of your work. You can add a text description to each image, which will make the content even more useful and create an atmosphere of live communication.

It is recommended to draw up a content plan that will help you interact harmoniously with the audience. There are several main types of content:

  • Informational. This is useful information for readers. For example, master classes, tips, etc. In the description of the paintings, you can tell the story that inspired you to create them, the techniques and tools used, and verbally reveal the depicted images.
  • Selling. Advertising posts that describe your benefits, or, for example, advertise your participation in various art exhibitions.
  • Involving. This is content that engages users in communication. For example, polls, sweepstakes.
  • Entertainment content. In this category of content, you can share anything with subscribers. For example, tell what inspires you, share the best films about artists, etc.

Different types of content need to be alternated with each other and not “bomb” subscribers only with advertising posts or only polls. Everything is good in moderation. It is recommended to publish no more than one post per day, and every day its category should change.

Storys

Instagram Stories is a space for creativity, in which you are limited only by your imagination. You can post any content in this category. For example:

  • show short videos of the work process;
  • talk about the techniques used;
  • upload “before and after” photos;
  • share personal moments, etc.

Any content will disappear after 24 hours. Therefore, in stories you can publish what is not suitable for publication in the feed. Important publications can be grouped into eternal stories.

It is recommended to add 1-2 posts per day to the feed so as not to seem intrusive. In Stories, you should make at least 3-5 publications daily. Another plus of using this section of Instagram is high audience coverage due to the chronological order.

How to promote a page and attract customers

The next step in promotion is account promotion. Unfortunately, no matter how talented you are, crowds of users will not immediately “run” to subscribe to your account. At least, because they will not see it on the Internet. Users need to be helped to find you so they can be inspired by your creativity.

Correct hashtags

To make sure your post can be found on Instagram, always put the right tags on it. The social network allows you to add up to 30 tags under one post. Popular tags among artists : #artist, #oil paintings, #paintings, #art, #image, #gallery, #picture, #painting .

Select related hashtags depending on the topic of the post. You can arm yourself with a few tags from popular art communities. So the community administration can notice your work, and if they really like it, publish it on their own.

You can also come up with your own branded hashtag and promote it. In the future, users will be able to search for your work and news about you through this hashtag.

Geolocation

Mark geolocation. This will help to attract the target audience if you publish posts with geotags, where your target audience is most often. If you managed to visit some significant and fashionable event, then share the tag where it took place in order to once again declare yourself on the social network.

Promotion

In productive profile promotion, you simply cannot do without such tools as mass liking and mass following. They allow you to quickly draw attention to your account and gain followers.

Mass liking and mass following are promotional tools that do not require much effort. You just need to select users related to the target audience, like and subscribe to them to attract attention and in the hope of reciprocity.

And although special skills are not required, it can take quite a lot of time, so that there will be practically no left for creativity. The way out is to use special tools from InstaPlus. The service allows you to fully automate promotion on Instagram. You can select the target audience by hashtags, geolocations, competitors' subscribers and other parameters, and then set up automatic likes, subscriptions, comments, and even imitation of live communication in Direct. All this will save you time and effort in promoting the page. In addition, the first 5 days of the service can be used for free.

Collaborations

When you already have a lot of followers, you can enter into various collaborations with related brands for mutual PR. For example, you can advertise on your page a store that sells art supplies, or art galleries and events in them, and in return they advertise your work and mention your name.

You should also follow other artists, like and comment on their posts. Someone will certainly notice your comment or find your profile among the followers. If a random guest is interested in your work, he will become your subscriber.

Advertising

Of course, no one canceled promotion through advertising. True, unlike the previous methods, this may require large investments.

Recently, advertising among Opinion Leaders has gained particular popularity. By ordering advertising from a blogger, you get a loyal audience that is really ready to listen to advertising. But finding a good blogger who can provide good promotion is not so easy.

If you are the owner of a business account, then you also have the opportunity to order targeted advertising on Instagram. It can significantly increase audience coverage, but whether this will increase the number of subscribers depends on the quality of your profile design.

Tips and tricks

Instagram marketing has the same rules for any niche. They must be taken into account if you want to not only attract fans, but also keep them. Here are some simple tips to help: