How to make pretty instagram posts
Creative Instagram tips: How to make posts and reels stand out
Learn how to make inspiring Reels, photos and carousels that can bring your brand to life and help grow your community.
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Create engaging posts, step by step.Get inspired by real small businesses.Continue growing your business.Share a post in just 3 steps.
Learn the basics of posting entertaining Reels and captivating photos.
Create engaging contentSTEP 1
Create engaging content.
Every post is an opportunity to connect with your community, whether it be in a Reel, photo or carousel.
Get discovered with entertaining, original videos.
- Engage viewers with transitions and effects.
- Emphasize key points with timed text.
- Bring your clips to life with audio.
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Photos
Show off your products with eye-catching imagery.
- Highlight unique features by showing products in use.
- Keep colors consistent with your brand.
- Use natural light for bright, balanced photos.
Carousels
Tell a deeper story with up to 10 photos or videos.
- Feature eye-catching content on the first slide.
- Mix photos and videos for a compelling narrative.
- Try different angles to highlight benefits.
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STEP 2
Write a compelling caption.
Once your content is ready, it’s time to craft a caption that captures what your post is all about.
- Lead with the most important information.
- Use a consistent and personal tone.
- Keep copy short and to the point.
- Encourage action with simple, direct text.
STEP 3
Add helpful tags.
You’re almost ready to post! Adding tags before you share helps customers discover and learn about your business.
- Use hashtags to make posts more discoverable.
- Tag partners to bring them into the conversation.
- Add your location so customers can find your business.
- Try product tags to make it easier to purchase.
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Ready to create your next post?
CREATE A POST
Get inspiredGet inspired by small businesses like yours.
Now that you know how to create Reels and photo posts, try different posting styles to discover what resonates most with your audience.
Continue growing your business with posting best practices.
Use timesaving tools and helpful tips to make the most of each Reel and photo you post.
Stay organized with a content calendar.
Plan when, where and how your posts will appear in advance, so you can create content efficiently.
Learn how
Entertain your audience using Reels.
With tools like effects, music, and stickers, Reels can help you creatively share your story.
Learn how
Reach more people when you boost a post.
Turn any post into an ad that encourages potential customers to take the next step with your business.
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Track post success with Insights.
Get a detailed breakdown of how people engage with your posts and discover trends across your followers.
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Start creating your next post.
CREATE A POST
Free Instagram Post Templates for Your Brand
Instagram is an undeniably powerful marketing tool, but with over 200 million business accounts on the platform today, it's critical that you take the time to create well-designed and thoughtful Instagram posts to stand out. You'll need to apply a strategic design plan to your business's Instagram to attract a loyal following and find success on the app, long-term.
However, creating a clean and cohesive Instagram feed takes design skills and time commitment you may lack, and with an algorithm that favors brands that post at least once a day, that could be adding to your stress.
If that's the case, you're in luck — in this post we’ll discuss how you can create pre-made Instagram post templates so you've got a stash ready to go. Plus, by ensuring you use the same templates for different posts, you'll have an easier time creating a cohesive and aesthetically-pleasing feed.
Instagram Post Templates
Instagram templates can be used to serve different purposes, and we have a list of our own for you to brainstorm ideas and customize for free.
Panel Template
Download this Template for Free
For those trying to spread the word on an upcoming virtual or in-person panel, you can promote it using our Panel Template.
Customize it by adding the speakers’ profile photos and usernames to build hype and give followers the chance to get an idea of what they can look forward to.
What We Like: Your followers won’t have to DM you for panel information, as the example given in the template provides all the context necessary for them to plan to attend.
Quote Template
Download this Template for Free
Sometimes you want to keep up with the algorithm, and posting consistently using quotes in between announcements can help keep that relevance businesses need to be seen.
Interview insightful team members, or even use inspirational quotes that your followers would enjoy seeing as they scroll through their feed.
What We Like: The versatility of this template lets you change the background image to fit the tone of the quote you share.
Sales Announcement Template
Download this Template for Free
I don’t know about you, but when I see a sales announcement I get excited to check out what’s available.
When you’re looking to sell existing inventory, or share a seasonal offer, this sales announcement template gets straight to the point to capture attention. Change the background image to fit the occasion and you’ll have this post ready within minutes.
What We Like: This template isn’t cluttered nor pushy; those who are already fans of your product will want to go to your site to take advantage of the opportunity.
Quick Tip Template
Download this Template for Free
Sometimes your followers could be in need of some advice, that’s where our Quick Tip Template can fit that need.
If you’re catering to budding professionals or hobbyists, you can help them become more proficient in the skill they’re trying to develop.
Change the imagery to reflect the tip of your choosing and share it with your followers.
What We Like: While it’s a simple template, it’s an easy way to engage with followers in between campaigns, and if you want to make the most of it, encourage commenters to share their own tips or advice they found helpful, too.
We’re Hiring Template
Download this Template for Free
Yes, you could just post job openings on websites like LinkedIn, but you could reach exactly who you’re looking for on social media channels like Instagram, too.
Customize this template to either showcase a variety of positions you have open, or for a certain position that you can expand on in your post description.
What We Like: You can reach a further audience with Instagram using this template and by using the post-boost feature to better target the persona you’re looking for.
Offer Template
Download this Template for Free
Promote things like eBooks or guides using our Offer template.
By giving followers a glimpse at your newer offers, you can use the post description to give them a call to action and download different types of resources. Customize it to reflect your brand’s color scheme and offerings.
What We Like: This chic template is the right amount of professional and minimalist approach that viewers will want to check out, as opposed to lengthy announcements littered with too much text in imagery.
New Product Template
Download this Template for Free
When you’re ready to launch a new product, you should meet your target audience right where they are on Instagram the day it goes live.
By using our New Product template, you can give your followers an idea of what they can expect with this new innovation. You can also switch out the imagery to reflect the product solution.
What We Like: Without using words, your followers can get a clearer idea of what your new product can do for them if they purchase it.
Review Template
Download this Template for Free
Whether it's internal or external, sharing positive reviews of your brand or product can be a great way to add legitimacy to your business.
Use our Review template to share the positive experiences your clients or employees had from your business, this can attract customers and talent to the company.
What We Like: Sharing reviews can help customers build trust, and adding posts like these to your profile can aid in the process.
Podcast Template
Download this Template for Free
Podcasts are on the rise, so to help get the word out, you should be promoting on your Instagram.
This simplistic template is a great way to announce the creation of your podcast. You can use the post description to give your followers an idea of what’s to come and encourage them to spread the word.
What We Like: You can distinguish the type of podcast in the image if you choose or frame it as a surprise. The possibilities are endless.
These aren’t the only templates available in our offer, so download the pack to brainstorm even more ideas for your future posts.
How to Use Instagram Posts Templates
- Download Instagram post templates.
- Choose your post format.
- Choose an image.
- Add design elements.
- Save the photo.
- Upload to Instagram.
1. Download Instagram post templates.
Let's face it — you don't always have the time, resources, or personnel to design noteworthy Instagram posts. That's why we recommend using Instagram Post Templates for Business which you can build from and customize.
Here are some options to create and save Instagram post templates, so you can have stunning posts on-hand whenever you're ready to publish.
Featured Resource: 22 Free Instagram Post Templates for Business
Need templates to get started? Download HubSpot's free Instagram post templates for both traditional posts and stories, which you can tailor as you see fit when it comes to your brand. You can alter any parts of the template – the image, the copy, and the design elements – to ensure you're publishing posts to grow and engage your follower base.
2. Choose your post format.
While traditional Instagram posts to your permanent timeline are more long-lasting and allow for comments and likes, you shouldn't underestimate the power of Instagram Stories, which can be used for more immediate needs and occasions.
In fact, 500 million accounts use the Instagram Stories feature daily. So, when you're creating your post, ask yourself if it warrants publication as a story or as a traditional post.
3. Choose an image.
Maybe you've decided your post doesn't need a photograph and that text overlay on a solid-color background will work for you. If that's the case, hop over to the next step.
If you've decided you do want to use a photograph – particularly if you want one as the background for text overlay – you've got a few options.
- Take a photo on your phone or with a camera. No need to be a professional photographer for your Instagram posts – you can learn how to take great photos with your phone here.
- Use a photo from your company's files. This works well if you need to utilize team photos or product photography, which may be better quality.
- Use a stock photo that pertains to your business (just make sure you don't use the same one multiple times!).
Whichever photo you decide to use, simply replace it as the background for the template you're using in the HubSpot Instagram Post Template collection and resize the photo so it's to your liking (and is good quality).
Free Templates for Business
22 Free Instagram Post Templates
Fill out the form to get the templates.
4. Add design elements.
Instagram post templates come with design placeholders for text with special fonts and other elements. Your next step is to alter, add, or remove any elements that you see fit.
This includes updating the copy to reflect the information you want followers to know and/or the action you want them to take.
5. Save the photo.
When you've done all you can in the template builder of your choosing, save your photo to be posted on Instagram.
All you'll have to do here is click File > Download > PNG Image or JPEG Image. Then, just name the photo file, email, or message it to yourself, and save it on your phone so you can post it.
6. Upload to Instagram.
Once you have your photo saved, it's time to upload it to share with your followers. For a traditional post, open Instagram, click the + button in the bottom center, choose your photo, add any filter, description, or hashtags, and click Share. (Take a look at How to Post on Instagram: a Step-by-Step Guide if you're still unsure.)
For an Instagram Story post, click on the camera icon in the top left of your screen, access your camera roll in the bottom left of the screen, choose your image, minimize the date that shows up to the point where it can't be seen, and add any additional design elements – like a GIF or additional copy – to the image. From there, click Your Story on the bottom left.
Other Ways to Design Instagram Posts
Here are some other options to create and save Instagram post templates, so you can have stunning posts on-hand whenever you're ready to publish.
1. HubSpot
As previously mentioned, HubSpot has some go-to templates for your Instagram posts and stories.
You can have access to fully customizable templates through Google Slides where you can alter the color schemes, images, and purpose of each template depending on the subject you’re posting about — many of which are already made to promote business events or product releases.
2. Mega Creator
With Mega Creator, you can create amazing images and illustrations using their intuitive design tool. You can choose premade elements or choose and edit professionally designed templates, as well as create your own design from scratch.
When your image is ready, you can easily download it and share it with your followers on Instagram, Facebook, Twitter, and more with perfect ratio and photo dimensions.
3. Fotor
If you’re looking for a free collection of templates to choose from, Fotor will give you over three thousand templates for any topic or occasion.
With Fotor, you can cater your post to reflect your brand image, while incorporating seasonal designs or special sales, or discount templates for your business.
4. Crello
Crello is an online graphic design tool made to enhance your content for many social media channels — providing users with plenty of templates to fill out your Instagram grid.
5. Creative Market
If you're willing to shell out the cash, you might consider buying one of Creative Market's Instagram Template bundles.
For instance, you could purchase this 1053 Quotes social media pack.
Alternatively, you can purchase a bundle with Instagram Story content, like this Animated Stories bundle.
Finally, you might consider purchasing a bundle to help you create a cohesive theme for your Instagram feed, like this The Grid template.
Curate Your Instagram Posts with Ease
We hope you found our guide and templates useful as you prepare to make a stylized Instagram feed.
With these tools, you'll be set to create and save pre-made Instagram templates, so you can focus on attracting a loyal following without tediously designing a post from scratch every day.
Editor's note: This post was originally published in October 2018 and has been updated for comprehensiveness.
Topics: Instagram Marketing
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How to make beautiful text for Instagram: +16 examples of text design in posts
Why bother with text design on Instagram? After all, you can just take beautiful photos. If you run a commercial account, and your goal is to attract customers and make sales, then photos alone are indispensable.
Beautifully designed text is easier to read, attracts attention, reveals the essence of the photo, arouses interest. The text can encourage followers to follow your account, make a purchase, tell others about you and your business, or at least be active on your profile.
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In this article, we will give tips on how best to style the text under the photo on Instagram so that it works for you and helps to attract customers.
Read also : 10 services for mass looking on Instagram0037 Here are some tips that will allow you to beautifully design the text on Instagram. Do not write a canvas of text, divide it into paragraphs, so it is much easier to perceive information. If you are too lazy to edit the text manually, you can use the Telegram bot Text4InstaBot . We find and open the bot in the messenger, click "Run". The text must be divided into ordinary paragraphs in advance, then the bot will be able to divide them into “invisible” paragraphs that will be correctly displayed on Instagram (if you just throw the text even with paragraphs on Instagram, you still get a canvas). If this is not done, a warning will pop up from the bot. Visually finished texts do not differ, but you need to copy exactly the one sent by the bot. In addition to dividing the text into paragraphs, the bot can align it in the center, underline and strikethrough words. You can also use any delayed posting service for Instagram, where there is text decoration. If there is no desire to waste time on a bot or services, there is an option for the lazy - to separate paragraphs with dots. Do not try to cram all the advantages of your product into one post, take some narrow topic and dedicate a specific post to it. For example, you held an event, released a new product, and are preparing for a competition - write your own text for each topic. The structure itself must also have logic: Emoji help organize text and evoke certain emotions in readers. Yes, and just make the text bright. But use emoticons carefully and to the point - emoji stuck in different parts of the text without logic and meaning, on the contrary, are annoying. Like too many of them, the post is full of bright colors, which makes it difficult to perceive the text itself. Example of good use of emoji in text : Example of bad use of emoji in text : 
1. Divide the text into paragraphs
2. Touch 1 topic under 1 photo
3. Use Emoji
in the form of list icons or items with numbers.
As in this picture:
With them, even large text is easy to read and you can note the most important points for yourself.
5. Use hashtags correctly
We have repeatedly written that the canvas of hashtags no longer works - they can be regarded by Instagram algorithms as spam and visually look ugly. In addition, an overly long list of hashtags distracts attention from the text itself. Choose 3-5 most important post tags.
Read more : How to use hashtags on Instagram to promote
6. Use calls to action
This does not mean a call to buy something from you, it can be a phrase or a question that will provoke discussion in the comments. Activity in the comments will affect the reach and promotion of the account as a whole. In Instagram texts, write a call to action at the end of the post.
If you encourage subscribers to go to the site or write to you in instant messengers, then send their profile, where there are all these contacts.
Or make a multilink.
7. Use Headings
Instagram doesn't have a caption and subtitle feature by default. The title can be visually highlighted using capslock, emoticons, dashes, symbols. The title will help identify the topic of the post and grab attention.
Also, you can make a title in the form of an inscription on the photo.
8. Add text to the carousel
Sometimes the texts are very large and you don't want to divide them into several posts. And the number of characters in an Instagram post, as you know, is limited - 2200 characters, including spaces.
If you want to finish your thought, but the text no longer fits, you can place it in the form of photos following the main photo. At the end of the post, leave the call "Read the continuation in the carousel."
9. Strikethrough text on Instagram
Periodically, you can post posts with strikethrough text to show an ambivalent attitude towards something or leave an understatement in the text.
Such a function is available in the Text4InstaBot Telegram bot and the Spectrox application.
How to make strikethrough text on Instagram using the Text4InstaBot bot :
Launch the bot and throw text there. Strikethrough words should be separated on both sides by three hyphens, like this: “Write texts as if you are communicating — not with clients, but — with friends.” Then we copy the finished text and paste it into the post.
How to strikethrough text in Spectrox :
There are only 2 windows on the site. In the left, insert the words or phrases that need to be crossed out and press >>.
The finished piece will be copied and pasted into the post.
10. Mentioning the profile in the text
In the text of an Instagram post, you cannot leave a clickable link to the site, but you can leave a link to the profile. You can create a separate advertising account or several accounts with the necessary links in the profile header.
And redirect subscribers there by mentioning the profile in the text - @secondacc. In this case, you do not have to touch the main account.
Mentioning profiles in a post is more used to advertise other people's accounts, but do not underestimate the potential of this feature in terms of promoting your own.
11. Contacts at the end of the post
You can leave your contacts right in the text of the post, then people will not have to look for them in the profile. But this option is not suitable for everyone.
12. Hashtag in text
A couple of hashtags can be hidden in the body of a post as part of a sentence. They are well perceived by readers, while fulfilling their main function.
Tips for styling texts in stories
Stories have a very weak text editor by default. Apparently, because this function was originally conceived for creating video content, i.e. a lot of text there is simply useless. What can be done:
- Use text stickers .
Yes, it's not unique, but stickers still attract attention. Keep an eye out for new ones and immediately use them in your stories.
- Use color editing . For example, highlight the most important word in the text.
By the way, you can use not only the suggested colors, but also choose the desired shade in the palette yourself. To do this, you need to hold down a specific color. - Make 3D text . In stories there is no function that allows you to make a voluminous text, you have to go for a trick. Write a word and fill it with a color, for example, black. Then write this word again and fill it with a different color. Make an overlay of one word on another, but with a slight offset, so that it looks like a 3D effect.
- Add background for text . To do this, click on the button A in the upper left corner.
If you don't have enough standard text settings for stories, you can use social media post builders like Canva and Crello.
Or buy ready-made templates for Photoshop, After Effects and Premiere Pro and customize them to your liking.
Read also : Where can I learn how to promote on Instagram? Compilation of 10 courses
Conclusion
Beautifully designed text on Instagram grabs the attention of followers and increases engagement. In addition to decorating texts in the body of the post, you can also add text to the photo itself or to the story using third-party services.
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How to make the posts in the profile of Instigram.
Let's first understand why you need post rotation and a single visual design. I'm talking about the same style of all posts that are combined with each other on the page (well, or not combined).
This is important because the content on your page directly affects the effectiveness of the promotion. Even magic targeted ads can't get a person to subscribe to a page if they don't like your posts. And on Instagram* they are judged, first of all, by design. People go to the page, scan the feed and open 1-3 posts they like, and then decide whether to subscribe to the page or not.
Keep in mind that most subscribers see posts in the feed, and do not go to your page. Therefore, they will not pay attention to super-creative transitions from post to post and confused design decisions. In addition, the design of the page should be convenient for the content manager (that is, the one who maintains the account): the more difficult it is to create pictures for your profile, the harder it will be for you to post something sudden and situational.
Therefore, I am for the golden mean - for a convenient and readable tape, which is not overloaded with overly complex design solutions.
Learn how to create sales content at the master class "Selling posts on Instagram *" - from SMM.school.
How to rotate posts correctly
Post rotation is the order of posts within a profile. It can be semantic (and then we are talking about a content plan) and visual. If you don't have a post rotation order, your profile will look like a dump.
SMMplanner has a very handy Instagram feed preview feature: you can view scheduled posts there and swap them if you don't like something visually. And there you can figure out the order of alternation of posts to figure out what suits you best.
Basic options for alternating posts:
Chess . Posts alternate through one: for example, dark-light, a post with a design and a post with a photo or video - in general, 2 visual types of content are selected.
Column . Posts are arranged in one column, the other two contain content that is visually combined. According to the publication format, this is 1 post after 2 posts.
Single color scheme . This also applies to the design of posts, and toning photos. Thus the page becomes harmonious.
Alternating light and shadow . That is, light and dark posts. Or alternation in colors, tones.
Repeating elements . For example, a title placed on a picture will attract more attention than just a picture.
Plus, such posts are more convenient for navigating inside the page (they also have disadvantages, but we’ll talk about this a little later).
Rather register in SMMplanner and try what is described in the article!
How not to rotate posts
Don't build an overly complex rotation order that will be difficult to maintain when publishing content.
Always imagine what will happen to your page if you suddenly publish a new post. I must say right away that you should not try to create alternation along the diagonal or along the line - all this moves out with further publication.
When all the posts are combined with each other and seem to flow into each other, it looks beautiful, but very difficult to work with. One slightest mistake and all your beauty will be spoiled.
Try not to use cliché tricks.
For example, at one time on Instagram*, pictures with a caption in a circle were popular (they could be made in the application). As a result, they are so tired of the audience that they have become just a marker of aspiring entrepreneurs who are not versed in SMM. Now to use these circles is a frank bad manners.
Are image captions necessary?
This is debatable. Headlines have a lot of good things: they help draw attention to the content of the text, and they also stand out from other pictures without headings, and when skimming through the profile, people tend to pay attention to posts with headlines in the picture.
But this is one side of the coin. After all, we are now talking about Instagram *, and after Facebook * bought it, many rules apply to it, which are also characteristic of the second social network.
On Facebook*, the presence of text on images is considered undesirable.
If the text takes up more than 20% of the image, such a post gets less coverage. There is even a separate tool (albeit only for advertising) that allows you to evaluate whether your image with text fits the Facebook parameters * or not (in which case the coverage will be reduced).
If all of the above works in one network, then who said that this will not apply to the second? I decided to follow the accounts that use pictures with text - and yes, I noticed that these posts collect much fewer likes (regardless of the blogger’s topic).
The experience of the agency is the same - posts with text in the picture do get less coverage. Whether to use them or not is your choice. Maybe your results will be different.
Let's recap
Designing an Instagram* profile is definitely something to think about as it directly affects whether people will follow your account.
