How to make a community page private on facebook
How To Create A Private Facebook Group In 5 Minutes?
Since you’ve decided to create a private Facebook group, I assume you already know a lot about it, including:
- Anyone can search for it but only members can see and share the content being posted there
- A private Facebook group allows members to open up and share their hearts out
- And its exclusivity is one of the reasons that helps increase the chances of growth
Not just that.
You also probably know that a public Facebook group, on the other hand, is an open group and anyone can see the conversations happening.
So, I’m not going to take up your time to tell you what a private Facebook group is or about its features, benefits or which Facebook group you should choose: public or private.
If you want to know any of this, you can check out my blog on: Public vs Private Facebook Group: Which one to choose?
Instead, I’ll tell you what you are here for, i. e. to Know How to Create a Private Facebook Group?
Whether you’re planning to create one for your business, organisation, or simply to follow your passion.
That too in just 5 minutes!🙂
So, here goes…
1. Login to your Facebook AccountWhen you login to your Facebook account from a laptop, click on ‘Groups’ under the explore section on the left.
In case you have logged in via your phone or through Facebook app, click on the three lines on the bottom right corner and you’ll be taken to the explore section.
Select ‘Groups’.
2. Create New GroupA screen with groups suggested by Facebook will appear. Click on ‘Create new group’.
On the laptop, this option will appear on the left hand side.
Whereas on the phone, ‘Create group’ option will appear on the right side.
3. Fill in all the details asked.
A. Group Name
Your group name should be simple and must convey the benefit/intent.
For the simple reason that, whenever Facebook would suggest your group to the most relevant people, they will understand what your group is about just by the name and will likely join if that’s what they’re looking for.
Actually, there’s one foolproof formula for naming your groups. And that is,
Pain Point/Passion Area + Target Audience
For instance, we have our group of power admins named, Growth and Monetisation for Facebook Group Admins.
Here, the pain point is ‘Growth and Monetisation’ and the target audience is ‘Facebook group admins.’
Check out our group’s growth over the last 60 days!
Group name certainly has a role to play here. So, make sure you name your Facebook group accordingly.
If you need some assistance on it, this article would certainly help👇🏻
How to choose a Facebook group name that helps grow your group organically?
B. Add some people
For creating a Facebook group, you need to add at least 1 person or you won’t be able to proceed.
So, choose any of your friends.
As it is, a Facebook group is all about the members and conversations.😊
C. Privacy setting
Click on Private and you’ll get options to choose from.
Visible group is the one that can be seen by anyone who searches for it.
Hidden group is the one that cannot be seen by anyone upon searching except for members.
Depending on the purpose of your Facebook group, you need to decide and choose between the two.
I’d suggest you keep your private Facebook group visible unless it’s a group meant for only the employees of your organisation or business.
Once you do that, hit create.
Perfect! You have the basic version of your Facebook group.🙂
Now you need to customise it. And, for the same, go ahead and
4. Add a cover photoYou can do it by either clicking on ‘upload photo’ or choose an existing photo.
Preferably, you should create a new cover photo that conveys what you group is about.
Your cover photo should ideally have the group name on it and must be self-explanatory.
This is the cover image of one of our parenting groups, Makeup, Skin, and Hair Care Tips.
Doesn’t it speak for itself?
You can create similar attractive cover images for your Facebook group on Canva. It’s a one stop tool for all your creatives!
Lastly, do take care of the size.
The size of your Facebook group cover photo must be 1640 pixels x 856 pixels.
If you’d like to learn about some cover photo best practices and get your hands on some awesome templates, refer to this blog👇🏻
Facebook group cover photo guidelines + 10 free templates
Once you’ve successfully created your group’s cover photo, go on to add the description.
5. Add a group descriptionYour Facebook group description is a way to tell new and potential members what your group is about.
So, make sure it is compelling enough.
You’ll get the option of ‘Add a description’ under ‘About This Group’ section.
When you click on it, a box will appear where you can write your description and hit confirm.
You can add up to 5000 characters.
A good Facebook group description talks about:
- The purpose of creating the group
- Who is it for
- The benefit members will gain from it
- Dos and Don’ts of the group
Here’s a good Facebook group description example.
It is of our Facebook group of power admins, Growth and Monetisation for Facebook Group Admins.
In this, we have mentioned:
- The admins who are a part of this community
- The purpose of starting the community
- The value it provides
- The dos and don’ts
Here’s sharing some more details on how to come up with a mind-blowing group description👇🏻
Writing the best Facebook group description – Everything you need to know
If you’re still feeling lazy, here’s a Facebook group description template for you to pick.
“XYZ GROUP was created to inspire people from around the globe to share experiences & queries in the form of images, videos, and anecdotes, about Your group’s subject.
We expect all our members to extend utmost respect and courtesy to fellow members. May it be a polite word of appreciation on a member’s experience or a heartfelt thank you for a member replying to your queries, it is absolutely imperative that we value each other’s inputs.”
6. Invite Members to your groupOnce you’ve successfully created your Facebook group, uploaded a snazzy cover photo, and updated the group description, it’s time to add in people.
Because a Facebook group is all about the members and conversations.🙂
But don’t add people just for the sake of it.
Initially, you should start with adding friends, family, and relatives who’d support you in your new venture.
For those friends you don’t really know on Facebook, don’t invite them. Instead, prioritise the ones whom you think will really be interested.
Going forward, they will happily invite their own friends if they like the group.
On the right side, you get an option to invite members along with a list of friends suggested by Facebook.
You can either simply hit on the invite member button against each name or can choose to send a personalised note by clicking on the page icon.
If you’d like to know more about how to invite people to your Facebook group, this article will help you.👇🏻
How to invite people to a Facebook group?
7. Start Posting!Finally, it’s now time to start posting!
For the first post, I’d suggest you create a welcome post mentioning the guidelines. It can be a simple text post but if it’s an image post, that’ll be great.
Shoot a wonderful hello to all those joining your group by clicking on the ‘Write Post’ option under Discussions tab (on the left).
Once you’re finished, hit ‘Post’ at the bottom.
I recently asked the power admins of our group about the first post they did in their respective Facebook groups.
And, the answers were amazing!
Check them out yourself. 👇🏻
Voila! You just finished creating and customising your private Facebook group.😊
From here on, all you need to do is share valuable posts, focus on bringing members closer & encourage them to participate more.
Ask questions & recommendations for various subjects under your group category.
You will notice members responding with their suggestions and inputs, so appreciate the group members who are active as that motivates them to engage frequently.
Above all, enjoy the process. It’s your community and it’s upon you to keep the energy of the group high!
P.S. Check out this blog that comprises 25 highly effective Facebook group engagement ideas
And just in case, if you wish to change the privacy setting of your Facebook group and find yourself thinking:
How to change a Private Facebook Group to Public?Well, you cannot.
As per Facebook, it’s a breach of privacy.
Your members joined the Facebook group for the reason that it’s a private group and they can share their feelings and emotions. And most people are not comfortable to do that in a public setting.
With that said, if you choose to create a private Facebook group, it remains as is and there’s no going back.
However, earlier the social media giant provided this option to admins with groups less than 5000 members.
That’s about it.
So folks, go ahead and create your private Facebook group today.
Do you know over 3200 successful Facebook group admins are using Convosight daily to grow, engage, and monetise their Facebook groups?
If you wish to increase your Facebook group’s engagement by at least 10x or want to earn from it, you can SIGN UP for Convosight here. It’s absolutely free. 😊
Simran Grover
Creating value in the lives of others with my content, little by little. ✨
Working at Convosight, I do more than just wrangle commas. I’m passionate about innovating new ways to create amazingly effective content and sharing it with the right audience.
Check out my latest blogs and feel free to share them!💛
How to Make a Facebook Business Page Private in 2 Ways
- You can make a Facebook business page private by unpublishing it, which will make it invisible to the public.
- To make a Facebook business page private, head to your page's settings menu using the Facebook app or website.
- Making a Facebook business page private is especially helpful for when you need to make edits or update information, but don't want anyone to view the page half-finished.
- Visit Business Insider's Tech Reference library for more stories.
To make a Facebook page private, you'll have to unpublish it — this will give you time to make changes without the public seeing. To unpublish a Facebook business page, you'll have to head to its settings on either your mobile app or desktop browser.
Unpublishing it will render it temporarily private, and you can publish it again at any time. You may find this feature helpful when you need to make edits — whether they are quick fixes or major updates to the page.
Unfortunately, there's no option to make a Facebook business page permanently private to only certain people, as the point of a business page is to promote something to the public. If you're interested in making a more exclusive space, you may want to create a private event or group instead.
It's also important to note that people who have roles on the business page will still be able to view it, regardless of whether it's unpublished or not.
Here's how to unpublish your Facebook business page using the Facebook website on your Mac or PC, or the Facebook app on your iPhone or Android device.
Check out the products mentioned in this article:Apple Macbook Pro (From $1,299.00 at Apple)Acer Chromebook 15 (From $179. 99 at Walmart)iPhone 11 (From $699.99 at Apple)
Samsung Galaxy S10 (From $699.99 at Walmart)
How to make a Facebook business page private on your desktop1. Open Facebook in your preferred browser.
2. Click "Pages" on the left side panel of your homepage. If it's a page you view often, it may even pop up in the "Shortcuts" section. You may need to click the "See More" dropdown arrow if "Pages" doesn't appear in the first few options.
Click on "Pages" on the left. Grace Eliza Goodwin/Business Insider
3. A list of pages you manage will appear on the next screen. Click the page you'd like to unpublish.
4. Once you're on your business page, a "Manage Page" panel will appear on the left side of your screen. Scroll to the bottom and select "Settings."
Select "Settings" at the very bottom. Grace Eliza Goodwin/Business Insider
5. The top option in the "General" tab will be "Page visibility." If the page is public, it will say "Page published." Click the blue "Edit" option to change this.
Click "Edit" next to "Page visibility. " Grace Eliza Goodwin/Business Insider6. Select "Page unpublished" and then click the blue "Save Changes" button.
Click "Page unpublished," then "Save Changes." Grace Eliza Goodwin/Business Insider7. This will open a pop-up asking you to share your reason for unpublishing the page. Select your reason from the list of options.
8. Click the blue "Next" button to continue.
Select a reason and click "Next." Grace Eliza Goodwin/Business Insider9. Facebook will then ask you what you need to do in order to properly finish your page. Check any of the boxes that apply.
10. Click the blue "Unpublish" button.
Click "Unpublish." Grace Eliza Goodwin/Business Insider11. Facebook will confirm this decision. Click the blue "Close" button to return to your page settings.
Click "Close" to complete the process. Grace Eliza Goodwin/Business Insider How to make a Facebook business page private on your phone or tablet1. Open the Facebook app on your mobile device.
2. Tap the three bars in the bottom-right hand corner of your screen.
3. Tap "Pages" below the orange flag icon.
Find and tap "Pages. " Grace Eliza Goodwin/Business Insider
4. Select the page you wish to unpublish from the list.
Find and select your page. Grace Eliza Goodwin/Business Insider
5. On your page, tap the gear icon in the upper right hand corner to open your settings.
Tap the gear icon to go to your settings. Grace Eliza Goodwin/Business Insider6. Tap "General" at the top of the list.
Tap "General" at the top. Grace Eliza Goodwin/Business Insider7. Scroll down until you find the "Page Visibility" section.
8. Tap "Unpublish" and you'll see the blue checkmark appear next to it instead.
Select "Unpublish" and a blue check mark will appear. Grace Eliza Goodwin/Business Insider9. When you return to your page, you may see an option to "Publish Page." You can tap this blue button to make your page public again, or you can access the settings menu again at any time.
You can re-publish your page whenever you're ready. Grace Eliza Goodwin/Business InsiderHow to create a Facebook business page for your company, brand, or community
How to share a business page on Facebook on a computer or mobile device
How to set up a PayPal Business account, to accept multiple payment options from customers and integrate with websites
How to add your business to Google and get it displayed on Google Maps for customers to find
How to add a business on Yelp if you're a business owner or just a Yelp user
Marissa Perino
Marissa Perino is a former editorial intern covering executive lifestyle. She previously worked at Cold Lips in London and Creative Nonfiction in Pittsburgh. She studied journalism and communications at the University of Pittsburgh, along with creative writing. Find her on Twitter: @mlperino.
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how to join closed and open communities
It is possible to join a closed Facebook group if the user's application is approved. You need to send a request to add and wait for the administrator to approve it.
Table of contents
- Types of Facebook communities
- How to apply for a closed Facebook community
- How to subscribe to a public group
- How to make a community open on Facebook How to find recommendations 0010
Types of communities on Facebook
There are several formats in the social network that are used to create pages for brands, companies and online stores.
- open. Anyone can subscribe, without confirmation from the administration;
- closed. Only the person who submitted the application can become a member. Publications are available in preview mode.
- subcategory: "Hidden". Access is by invitation only.
Facebook pays special attention to learning communities: only the subscribers themselves see the list of participants. Others do not have access to information on users who are subscribed to the partnership.
Introductory questions can be added to closed ones. That is, a certain set of rules that participants must follow. When sending a request to a closed community, the participant must answer correctly - only the administrator will receive answers. In a separate column "Description", for public, you can leave a set of requirements and rules. Facebook recommends following the standard requirements for social network users:
Prohibited:
- insults and incitement to violence, discrimination;
- trade in substances, weapons;
- links to third-party malicious resources;
- bullying other users.
Also, you can specify individual requirements that do not violate the basic capabilities of the participants.
How to apply to a closed community on Facebook
The profile owner can subscribe to any groups that are available on Facebook. To accept the application or not is the decision of the administration, which is not affected by the moderation of the social network.
How to find and send a request via the computer version:
- Log in to Facebook - select in the side menu: "Groups".
- Go to the form: "Search" or "Interesting".
- Categories - select a community.
- Subscribe - wait until the administration approves.
Facebook will alert you if the user has been accepted. By clicking on the bell icon, you can see all accepted applications.
From the mobile version: you need to go to the top menu in the section: "Groups" and find the one you need. Just like with a computer one, you need to apply for closed ones. Secret members can send requests to other users to subscribe. Only in this way can a hidden community be discovered and subscribed to. Members of other communities (public and private) can also send notifications to their friends.
How to subscribe to an open group
You can check the community format by the inscription in the description. The type, rules and number of participants will be indicated. If it is public, the user will be able to view publications, like and repost.
How to subscribe to an open one:
- Go to the section: "Groups" - select a community.
- Click on the top: "Subscribe".
In this case, confirmation from the administration is not required - the user immediately gets access. If necessary, you can copy the link and leave it in your browser bookmarks.
Unlike closed communities, you can view all subscribers, so it will appear in the list of interests. To not receive notifications from a specific group: go to the group page and select: "Unsubscribe". This function does not remove the user from the members, but disables the news notification.
How to open a community on Facebook
Opening a closed group on Facebook will not work due to privacy rules. In a social network, it is forbidden to make hidden and secret communities publicly available.
Therefore, there are two options for making a closed Facebook group open:
- connect a public page. Make a post and indicate that the public profile is an affiliate of the community;
- create a new one with the same name and freeze the closed one.
How to connect a page to the community:
- Go to the Facebook group - go to the section: "Settings".
- Select: "Advanced" - Linked Pages.
- Specify the created public account - confirm the link.
Further, you can post publications from the page and an icon for the transition will appear on top. The second way is to go to the section: "Create" and add a new community. You can invite friends to it by sending them applications.
How to find groups in the search and through recommendations
From the mobile version, you can see the recommended ones. They will be selected based on previous subscriptions and user interests. The subscriptions of friends also affect: if they invited or there are joint communities.
Using the section: "Search" you can search for groups by category and simply by entering the name. The list will drop out similar names and types of communities.
To use the recommendations in the mobile version:
- Log in to Facebook - click: "Settings".
- The recommended group appears.
Also, in the group settings you can find: "Interesting" and a list of recently created ones. Community recommendations can be found in the desktop version if you go to the same section. A list of groups to which friends are subscribed will appear.
If a violation was noticed or the administrator of the group in the reasons for the refusal indicated reasons that contradict the rules of Facebook, you can complain to the moderation of the social network. To do this, you need to go to the selected community and click on the three dots below: "Send a complaint."
How I independently promoted a closed group on Facebook and what came of it / Sudo Null IT News Therefore, I had to independently study what and how it works. First for clients, and then for yourself.
In this article, I share my personal experience. Everything that I tell you has been tested in practice, and if you want to repeat my experience, then in principle you, like me, can do everything on your own, if you have the time and desire.
Types of Facebook groups
Most likely, you yourself have come across two types of Facebook groups - public and private. You can join any of these types of groups. The difference between them is that in a closed one you will be able to see publications only after you are added to the group.
Why did I choose the closed group? Because the main goal that I pursued was to make sure that anyone who wanted to see the materials registered in the group. In a closed group, in order to see the material, you must be sure to enter this group, become a member of it, unlike the page and the public group. I really wanted to see who would be added to see those who are interested in this topic.
Why did I create a group: 3 goals
I have a book on business processes, there are articles on business processes on habré, there are readers, and one of the reasons why I decided to create a group on FB was to try that something to do with those readers who come and read my articles.
If you look at my publications on the site, you can see up to 4 thousand views per day and even more. I also see a large number of reads of these articles on my site. But who are these people? Is there any way to monetize this audience? With these questions, I came to FB.
The main goals that I set for myself (from the most important to the least):
-
Try to build an audience.
-
Learn to work with Facebook.
-
If possible, monetize your audience.
In addition, I wanted to test my hypotheses in practice about how you can promote your group. That is, I already had experience with Facebook pages, but I did not work with groups. Well, of course, it was very interesting for me to check how interesting the Facebook format is for such topics, and how to use it correctly. It would seem that there are a lot of materials about closed groups in FB, as well as their promotion of materials. But they are all kind of superficial, and I really did not like them. I found something useful, but almost all of these publications are very old. For example, there is a book on FB on tutsplus, but it is almost ten years old.
So the goals were set. And, in principle, achieved. If you're itching to find out exactly how I work with Facebook, you can skip right to the end of the article, but I still advise you to read in order.
How did I gather participants?
I gathered participants through two channels. The first is advertising on my Facebook page. To notify people about the existence of a closed group, I created a special page "attached" to the group. I advertised it, posted ads about publications in the group there. And on the same page I placed the “Visit group” button. At first I tried to use another button, “contact me”, but quickly found out that this was not entirely correct. As a result, the button turned out to be just that.
The second channel is a banner on my site. I placed it in the lower left corner. And on the banner I wrote an invitation for everyone to be added to my FB group. At that time, it already had more than 2 thousand participants, and I also indicated this fact on the banner.
The effectiveness of the advertising page
The effectiveness of the advertising page in FB turned out to be unexpectedly high. It worked in the following way. I took content, posted it to a group, and promoted the resulting post to a specific audience. Next, readers went to my page, saw the “Visit group” button and clicked it.
Effectiveness of the banner
The banner on the website also turned out to be effective. People treated him quite loyally. Moreover, most of those who clicked on the banner were registered in the group. I believe the reason here is that the banner was seen by people who are related to my target audience. Most of them got to the site from a search engine, they needed information on the topic. And after reading the publications on the site, they registered in the group in order to see more materials.
Growth rate
You can study the rate of adding new group members on the graph. Interestingly, after the number of participants became more than 2 thousand, the increase was explosive. Most likely, people have already begun to share information with each other. I personally do not find other reasons, since I did not do anything special for this.
And here I must say about the minus of the closed group in FB. Namely, statistics. There is no information about where the new members came from. So far, I have not tried to somehow deeply study the statistics of the group. But here's a fact that drew attention. Unfortunately, compared to the reports provided by Yandex Metrica or Google Analytics, FB offers very modest information.
In general, I can say that the growth rate was quite decent. I recruited the first thousand participants slowly, after a thousand, the pace accelerated, and after 3-4 thousand, the increase became very noticeable. In general, from zero to 16,500 members, the group gained about 1.5-2 years. Moreover, most of the subscribers came during the last year.
Interaction with members
Oddly enough, there was little interaction with members of the group, literally one or two comments per post. I think this is related to the subject of publications.
After registration, most people scrolled through almost the entire group, read interesting materials and left likes for them. This is what I can see from user behavior.
Often, after the appearance of new members, likes appeared on posts left at the very beginning of the group's existence. And so is the majority of new subscribers now. Likes are left actively, and comments are very rare.
Composition of the group
People who are really interested and useful in my publications, as I wrote above, show little activity. They read, leave likes, go to the site to read new articles, etc.
Several categories were active in the comments:
-
Spammers. Well, we all face them.
-
Lovers of flood, flame and negativity. I call them “specially gifted” for myself. They have nothing to say in essence, but I really want to quarrel with someone. These I also often banned.
-
There was also another kind of strange people - these are “nonsense writers”. They tried to comment on something they didn't understand at all. Since my group is highly specialized, I also quickly identified and banned such people.
-
Another group of participants that was at the beginning came in very massively, these are people who tried to hype exactly on business topics, these are various coaches, facilitators, scrumers, and the like, who are not related to the topic of the group, as I think, and who were just trying to somehow promote themselves in this way.
Thus, I interact with my readers through their reactions - likes, transitions through articles and posts. Sometimes I held a meeting offline, few people came, but it was stable, I met several interesting people, this is such a bonus.
Moderation
One of the advantages of a closed group is that you can decide who will read you. People send requests, and you are already exploring the page and deciding whether to add this person to the group or not.
What I was guided by in order to quickly understand whether the request comes from a person who is really interested in my topic, or is it a spammer.
The first is the language of communication. I have a Russian-speaking group. And if the request comes from a person who clearly communicates in English, German, Turkish or any other language, this is definitely a spammer. He will offer some services, leave his links, etc. In a group, such users are not needed, even if there are still few members.
Another parameter that I chose for myself is the presence of a photo. Most often, pages without photos belong to spammers or frivolous people who have nothing to do in my group. Even if this person comments on something in the case, the very fact of the absence of a photo will cause other participants to be wary.
I also refuse users with photos of a provocative nature - nudes, pictures from cartoons and the like. I have a group of a business nature, and my subscribers are serious adults.
Costs
Like any project, a closed FB group requires certain costs. Firstly, working with a group requires a certain amount of time. You need to create content, administer and moderate the group. All this takes some time.
In addition, the group needs to be advertised. And this is a waste of not only time, but also money.
Group administration, which included checking user requests and ongoing moderation, personally took me 10-15 minutes a day.
My content was divided into 3 parts:
-
Directly for the group: polls, small posts, etc. Here, too, the time spent was small. I thought longer about what to add to the group than I created this content later.
-
Posts with links to Habr or my site. In order for people to understand what they will read when they click on the link, you need a short text. In principle, such content was also written quickly.
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Advertising content. I did not create it for the group, the group cannot be advertised at all. Its advertising can only be done indirectly, through a Facebook page. But in any case, advertising content requires special attention.
But any advertising also requires money. Here it is difficult to say exactly what part of the advertising expenses went to the group. I could only advertise the page. And here already someone sent a request to the group, someone just liked the post and went on to read their feed, and someone went to the site. Therefore, it is difficult to talk about the direct advertising costs of the group. I advertised the page, but I created some posts specifically to advertise the group.
Summing up and checking the achievement of goals
Have I gathered my audience?
Yes, I gathered an audience, and when people were added, I personally moderated each one. Naturally, I did it superficially, but in general I saw who sent the request. Thus, I was able to get a portrait of people who are interested in the topic of the group.
Did I manage to monetize the group?
No, I didn't manage to monetize the closed group. The problem is that if you post ad text, Facebook will not necessarily show it to your member. Even if the post itself turned out to be interesting, it could collect a lot from likes and views, but it will not show it anywhere except for the standard Facebook group feed.
There is very little response to advertising, that is, for example, the group consists of 16 thousand people, at the time of publication there was online activity of 8 and a half thousand, and only 300-400 people looked at the post. And many of these people react very badly to advertising. In addition, there is a very important nuance. You cannot advertise anything through Facebook. Unlike an advertising page, no audience targeting works in a closed group.
There is also the specifics of the participants' expectations from the group. Here they do not wait for advertising and, accordingly, react badly to it. In addition, Facebook itself, as far as I understand, is not interested in selling anything in the group.
Have I tested the hypotheses?
Yes, I tested the hypotheses. I had 2 main questions:
-
Will I be able to collect and deal with Facebook. Yes, I figured it out, there is nothing complicated.
-
Is the topic of the business process interesting for the Facebook audience. Yes, interesting, I checked that too.
Pros and cons of a closed FB group
Pros of a closed group compared to a public group and page:
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Very high loyalty. What do I call loyalty? People who joined the group are mostly not deleted, that is, leaving the group is minimal, even after I wrote a post about stopping working with this group, very few people left the group. Approximately 40 out of more than 16 thousand people.
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Lots of views, very good response, of course, if you have good content. If you manage to interest people, then they will read, if the content is weak and uninteresting, there will be no subscribers. The audience of a closed group is very sensitive to the quality of the content, no matter how it sounds like a captain.
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Ease of administration. The group was administered alone and managed calmly. I banned, I added some chips, I reduced these chips, everything is quite simple. There were practically no complaints about the administration. Frank spam does not fall into the group, and if it did, it was not difficult for me to delete it. There is a very convenient thing for a bath. If a person writes a post, you will immediately see it. And if it turns out to be spam or a flood, you can immediately delete the post and block the user. Facebook even offers to block his future accounts. I don’t know how it works until I figured it out, but the fact that there is such an option is good. You can also delete all his recent activities for the last 7 days
.
The main disadvantages of the closed group:
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No notification of new posts. Facebook in this case does not write anything about it. There is no special button, for example, to subscribe to a group. There is also no way to subscribe to a post or topic, as is done in many forums.
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Poor response to medium material. I already wrote about this above.
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You can't use advertising, that's a fact. The audience cannot be ranked in any way, even if you want to close the group, you will have to delete each one one by one. It turns out that this is not really your group.
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Unable to administer an audience. It turns out that the audience is also not yours. You can’t rank it in any way, there is no way to carry out any mass actions. You cannot, for example, select the entire group or somehow segment it, close access for some users, or, for example, expel several people from the group at once. Everything is just individual.
Output
After working with private groups, I found that compared to public groups, this tool is more subtle in customization, but also more efficient and less expensive.
Who should use closed groups:
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Brands and organizations. For example, you have some kind of product or service that people may be interested in information about, you can create a closed group, advertise it using the page, and collect a loyal audience.
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Authors of good content. Regardless of the topic of a closed group, here the audience is very sensitive to the quality of the content. It must correspond to the theme of the group and must be of high quality from the point of view of the group members.
Who should not use closed groups:
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It makes no sense to create such a group for direct sales.
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Closed groups are not suitable for monetization.
But if you create a group on FB, most likely you still want to sell something. In this case, you can collect a loyal audience in a closed group, and for sales, you can make a banner with a link to your website, where those who wish can always explore your products and services.