How to make official whatsapp account


How to get started with the WhatsApp Business app

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Download and set up the WhatsApp Business app

1. Download and launch the WhatsApp Business app: The WhatsApp Business app is free to download on the Google Play Store and the Apple App Store. Tap the WhatsApp Business icon on your home screen.

2. Review the Terms of Service: Read the WhatsApp Business Terms of Service, then tap Agree and Continue to accept the terms.

3. Register: Select your country from the drop-down list to add your country code, then enter your phone number in international phone number format. Tap Done or Next, then tap Ok to receive your 6-digit registration code via SMS or phone call. To complete registration, enter your 6-digit code. Learn how to register your phone number in this article.

4. Allow access to contacts and photos: Contacts can be added to the WhatsApp Business app from your phone’s address book. You can also allow access to your phone’s photos, videos, and files.

5. Create an account: Fill out your business name, select a business category, and choose a profile picture.

6. Build your business profile: Tap EXPLORE > Business profile. Here, you can add important business information like your business address, description, hours, and more.

7. Start a chat. Your business profile is now set up. Tap or , then search for or select a contact to message. Enter a message in the text field. Then, tap or .

Explore WhatsApp Business Tools

The WhatsApp Business app has several tools to help you run your business efficiently. To explore these tools, go to your chats screen. Tap More Optionson Android or Settings on iPhone. Then, tap Business tools.

  • Catalog: Showcase and share your products and services within your business account. Learn how to create a catalog on Android or iPhone.
  • Short link: Make it easy for new customers to connect with you. Share the auto-generated short link with new customers to enable them to message your business. Learn how to use short links on Android or iPhone.
  • Messaging tools: Use WhatsApp messaging templates to build key conversations in advance. Create automated greeting messages to engage with new customers. Set away messages to let customers know when you’ll be back, or build quick replies to answer frequently asked questions. For more information on messaging tools, read the following articles:
    • How to use greeting messages on Android or iPhone
    • How to use away messages on Android or iPhone
    • How to use quick replies on Android or iPhone
  • Labels: Sort your conversations with customers into helpful categories, like “New customers” or “Pending orders.” Learn how to use labels on Android or iPhone.

7 Quick Steps To Create Your WhatsApp Business Account

In this blog post, you will learn how to create a WhatsApp Business account.

Before we begin, did you know that you can now use WhatsApp to build chatbots, serve as customer support and promote your products or services?

You heard it right!

WhatsApp has introduced a productive platform called ‘WhatsApp Business’. 

With this platform, you can perform all the functions we’ve mentioned above, such as connecting with your customers and marketing your product or services. 

This is hugely beneficial for companies ranging from small to large-scale industries. As a result, businesses can connect with their customers instantly to deliver important notifications or interact with them. 

Furthermore, you can even automate WhatsApp Business with the help of APIs. It lets you automate messages, respond to queries, showcase catalog and integrate with other automation tools.

Suggested Reading: Meta Opens WhatsApp Cloud API to All Businesses

Steps to create a WhatsApp Business Account

WhatsApp Business app is completely free. You can download it from Apple and Android stores. Make a WhatsApp Business account in these easy steps mentioned below:

1. Download WhatsApp Business App

You can conveniently find the WhatsApp Business application on the Apple store and Android store. Download it on your device. There is a very small visual difference between WhatsApp and WhatsApp Business logos. After downloading the app, you need to launch it.

2. Agree to Terms of Service and Press Continue

With the new WhatsApp Business policy update, you may want to read the Terms of Service. Later you need to accept it and proceed further by clicking Continue.

3. Make a WhatsApp Business Account

There are two ways of making a WhatsApp Business Account. Either by using your number and converting it for business purposes or taking a new number that is dedicated for WhatsApp Business. We recommend using a new number.

You will be prompted to select the phone number you’d like to create your WhatsApp Business account with. You’ll be given an option such as default phone number (current) or use a different number. You can choose the number accordingly. Note that only one number is dedicated per WhatsApp Business Account. 

After performing this step, you need to verify your phone number.

4. Verify WhatsApp Business Phone Number

Enter the phone number that you’d want to associate with your WhatsApp Business app. Verification of phone number is done via SMS or Call.

You will receive a six-digit code sent through SMS which is automatically captured by WhatsApp Business for verification. In case you are using the number elsewhere (not on the current device), you’ll need to enter it manually.

If you don’t receive an SMS, you can verify it via call.

5. Convert WhatsApp to WhatsApp Business (Applicable for Users Who are Using Personal WhatsApp)

If you are using your personal WhatsApp number, you need to move all your personal data to WhatsApp Business. Data like images, videos, chat messages, and contact numbers will be passed on to WhatsApp Business account.

Moreover, you have to give permission to WhatsApp to proceed. If you have enabled two-factor authentication, enter the code. After doing this, all the information will be transmitted to the WhatsApp Business profile. This process may take some time depending on the media size.

6. Grant Permissions for WhatsApp Business to Access Files

To deliver better performance, you have to allow WhatsApp Business to access your contacts and media files. This will help in connecting with your customers and sharing files respectively.

7. Setup WhatsApp Business Profile

When you have successfully completed all the above steps, this will be the last step in creating a WhatsApp Business account. In this window, you will be prompted with the following attributes on the requirement of business details. 

Business Name: Insert your official business name that is used to engage with your audience.

Profile Picture: This can be the logo of your business.

Category: Select the relevant category of your business from the dropdown list.

Description: Explain what your business does in 256 characters.

Business Address: Put the official corresponding address of your company.

After this step is completed, you can fill in additional details on the explore business tools window or skip now and fill them in later.

Additional fields –

Business profile: You can enter the work hours of your operations, Email, and Website address.

Catalogue: You can showcase a list of products and services offered by your company.

Messaging tools: You can set up automated responses which is a convenient mode of communication. 

It’s better to fill in all the required details to boost the brand visibility of your business. This will help in the credibility of your business and you can connect with your customers without any concerns.

step by step visual guide

Suggested Reading: Set-by-step Guide to Create and Verify Facebook Business Manager Account

Be mindful of…

Spamming the account: Ensure that only prioritised notifications are being utilised through this medium. For instance, if you over-promote to your customers and they mark you as spam, there are high chances of your WhatsApp Business account getting penalised. 

Migrating the account: In case of using your personal phone number for business purposes, you can move chat history and media files to the WhatsApp Business account instantly.

Moving the chat history: If you change your mind to shift from a WhatsApp Business account to WhatsApp Personal account, hence you will not be able to move chat history.

Managing accounts simultaneously: WhatsApp Business and WhatsApp Personal accounts can be operated simultaneously on the same phone. However, you need to use two different phone numbers.

Suggested read: How to Use WhatsApp Web for Business?

WhatsApp Business Account Messaging Automation

WhatsApp Business account and WhatsApp Business APIs are completely two different entities. Through WhatsApp Business APIs, you can take WhatsApp automation to a whole new level. You will be able to build WhatsApp chatbots, connect to a CRM, and much more!

Messaging automation is a unique feature that helps you to communicate better with your customers. With features such as WhatsApp auto reply (away message), greeting messages, and quick replies. There are endless use cases of using WhatsApp for your business.

Each messaging automation can be customised with business messenger templates. These customisable WhatsApp templates can be used for inbound and outbound marketing activities.

Verifying your WhatsApp business account will give a major boost in branding and increase the credibility of your account.

Suggested reading: How to migrate your phone number to a different WhatsApp Business account?

Final Word

WhatsApp Business is a versatile platform for companies who wish to automate their customer support. However, there is a huge scope of opportunities for a company to nurture, engage and interact with their customers by providing exceptional customer service.

Let us know about your experience with WhatsApp Business in the comment section below. 

How to get a green tick in messengers? Detailed instructions. Wrapping Up the 2021 Experience

The

messengers Business API has a number of very enticing business benefits. This is the protection of the number from a possible ban, greater customer confidence, as well as greater recognition thanks to the Display name (display name of the company) with a green checkmark.

The Chat API also provides access to the messengers Business API, and we ran into a lot of questions about getting the coveted checkmark. So we realized that there is a misunderstanding about the specifics of the process of obtaining the status of an official business account (which is sometimes abused by API providers), and sometimes misconceptions, hence the need for this article.

Let's try to understand everything and summarize all our experience and the experience of other companies for 2021.

Green checkmark and official business account

In order to get a green checkmark and a company display name that will appear in your messengers profile, regardless of whether your contact is included in the user's address book, you need to become a official business partner .

Who gives this status?

Of course Facebook itself, which subdivides all contacts in messengers into business accounts and official business accounts . Simple business accounts can be considered numbers that have connected to the messengers Business App or have registered for the messengers Business API connection.

Only numbers that have connected to the messengers Business API and meet the Facebook criteria can become official business accounts.

We emphasize!

Only Facebook can grant official business account status and no one (other than Facebook itself) can guarantee a green check. Therefore, if your partner company assures that you will be given a green check in a guaranteed manner, it is unlikely that this is 100 percent true.

Who can count on the Green Tick?

At first glance, everything seems obvious enough. You must meet the following criteria and complete the following steps:

  1. Your company must be verified in Facebook Business Manager. There are rumors that Facebook may cancel business verification when registering in the messengers Business API, while we are sure that if the company claims to be an official business account, then verification of your business will still be required;

  2. You must be connected to the messengers Business API and pass the Display name verification and compliance with Facebook policies;

  3. Set up two-factor authentication in Facebook Business Manager;

  4. Have at least the second level of trust rating for the messengers number. Your number must be able to send at least 10,000 messages per day, according to Facebook rules;

  5. And the most controversial element is to be a well-known and recognizable brand.

If you have passed all the steps and meet the Facebook criteria, then it is enough to write to our support service and apply for the status of an official business account. It is important to understand that we offer this service only to Chat API clients. If everything goes well, then the tick will be yours. You can also be our client and apply through us, which will make the process easier to some extent, but more on that below. Now a little more.

How is verification done?

Verification is the process of verifying your company. Facebook checks if your business is “real” and if it complies with Facebook policies. You can learn more about the verification process here. Verification goes through the security center in your Facebook Business Manager account.

How to connect to the messengers Business API?

The messengers Business API is accessed by Facebook partners. Conditions and prices vary, it all depends on the additional services that can be tied to the API. Here we can include managerial support, chat bots, built-in CRM \ ERP systems or internal communication systems, omnichannel solutions and much more. Prices can range from $40-60 to $500-600 per month. We provide access to the API with no additional included services and charges for them. You can find out about the cost of the API and the pricing procedure here.

By the way..

API providers sometimes charge their customers for providing a green check mark. It is important to understand here that such companies take money precisely for assistance in submitting an application, and not for receiving a tick. We, at the Chat API, do not take money for filing an application. However, we only offer this service to Chat API customers.

To connect to the messengers Business API, you need to register. Now there are two approaches to registration. This is a classic option when you first go through verification and all checks, after which the number and API will be available to you.

And the second is registration without prior verification, when you first get access to the API, and the verification and verification of the business takes place against the background of the work and test of the messengers Business API.

Note that registration without verification is much simpler and faster than the old classical approach. The Chat API provides both registration methods.

What about Display name and how to comply with Facebook policies?

Display name is the display name of the company. It also has a number of requirements, you can read about them here. This is an important point as there have been precedents where a business was not given a green check mark due to violations of the name requirements.

Facebook policy. Here we are talking about trade policy and just Facebook policy - this is a set of rules and principles that Facebook declares for its partners and users. The list of rules is quite wide, they can be found here.

How do I set up two-factor authentication?

It's simple. Facebook itself will prompt you to go through the procedure for setting up two-factor authentication in the process of working with Facebook Business Manager. The procedure is a necessary element to increase the protection of your account and it does not take much time. Or you can do it through the "Security Center" in Facebook Business Manager.

What is the number trust rating?

The level or trust rating of a number is Facebook's internal tool to control the “quality” of your communication with messengers users. If customers often write to you first and respond to your messages, then the rating of the number increases. The better your communication with messengers users, the more opportunities you have. In total there are three rating levels of the number:

  1. Level 1. Allows your company to send messages to up to 1000 unique contacts within a 24-hour window.

  2. Level 2. Allows your company to send messages to up to 10,000 unique contacts within 24 hours.

  3. Level 3. Allows your company to send messages to up to 100,000 unique contacts within 24 hours.

The transition from level to level is automatic. To do this, it is enough to fulfill the following conditions:

Within a few days (from two days), the total number of sent notifications should exceed twice the level of messages available to you. That is, if you sent 2,000 notifications within two days, Facebook captures this, reflects for 48 hours, and then increases your trust rating. As a rule, if all conditions are met, they move from level 1 to level 2 within 5 days. The transition from 1 to 3 will take you 10 days.

A little more information about the rating can be found in this article.

What does Facebook mean by fame and brand awareness?

This is probably the most intriguing moment, because Facebook does not provide criteria, leaving it up to us to form an opinion about what “fame” is and how to achieve it. Our experience and the experience of other API providers suggests that Facebook will consider you recognizable if:

  1. You have a website with good traffic;

  2. You have active groups and communities on most popular sites, especially if you have an active Facebook group;

  3. There are mentions of you in the media. It will be indicative if you enter the name of your business in a search engine, then not only the site will come out, but also news, articles, and other materials from other resources;

  4. A company's request for a green check through an integrator or API provider. Facebook treats requests that go through partners more carefully;

  5. Your business has offices in the country and abroad.

For example

For companies that have a detailed article about themselves on Wikipedia, we see a higher confirmation success rate, as this is one of the factors proving that the company is known.

If all the conditions are met, then you can count on getting the coveted green tick. Write to our support team and we will provide you with a form to apply for the status of an official Business Partner . It is important to understand that we offer this service only to Chat API clients.

Schematically, the procedure for filing an application can be depicted as follows:

  1. Completing the form;

  2. Sending data to Facebook;

  3. Waiting for a response within 3-4 days;

  4. If everything is fine, then you get the status of OBA (Official Business Account), but if Facebook rejects the application, then the next request can be sent only after 30 days .

At the same time, we must warn that even in the ideal case, surprises are possible. does not indicate this, which makes the necessary refinement difficult. Not all companies achieve the green check mark, but we will help you to the best of our ability and appeal Facebook's decisions if necessary.

That's all for now. The Chat API team wishes everyone success and new achievements!

Get messengers Business API

If you have any questions - write to us and we will be happy to answer.

We are in touch:
  • Email: [email protected]
  • Telegram: @Chat_API_Support
  • Vkontakte: Chat API - Tech. support
  • messengers: +19497775100 (click to chat)

ChatAPI

What does the green check mark in WhatsApp give and why not every business can get it - Social networks on vc.ru

Why do only a few WhatsApp business accounts have a green check mark? What benefits does it give the company? Who has a real chance of getting it and what needs to be done for this? These questions are answered by the TextBack team, a platform for chat bots and mailings in instant messengers.

12 009 views

The green check mark in WhatsApp is the icon that appears next to the official business account name. Its presence means that the account number has been verified by WhatsApp and is guaranteed to belong to the declared company.

Green checkmark in WhatsApp official business account

Benefits of a green tick

First, she assigns the status of a verified business account WhatsApp - users will not have any doubts that this is really your company account.

Secondly, the client will always see who writes to him. If you have passed WhatsApp verification and received a green checkmark, then a beautiful display name (your brand name) will be displayed in your account card, as well as in the dialog box with the company. A regular business account without a checkmark will display just a phone number (unless the client himself saves the contact and writes it down under a specific name).

Dialogue with a verified and regular business account

If a WhatsApp user shares contacts from a business account with a green checkmark with another person, the brand name will also be displayed in the message.

Thirdly, the green checkmark protects the account from complaints and blocking from messenger users. If you send a newsletter to WhatsApp or write to a client from a regular business account, then right in the dialog window he will see the buttons “complain” and “block” (until the client answers you). They are at a person’s fingertips, and if he doesn’t like your message, then with a high probability he will use them.

The green checkmark helps to avoid this problem. There are no "complain" and "block" buttons in the dialog with a verified business account, and the likelihood that the user will complain or block you is reduced.

Dialog window with a verified and regular business account. An account with a green check mark does not have a "block" or "report" button

This directly affects the number of chats you can send messages to.

WhatsApp monitors the quality of the messages you send to users. If you get a lot of complaints or bans, your Quality Score goes down, and with it, the number of posts you can send goes down.

How it works

WhatsApp has limits on the number of chats you can send messages to. There are three levels of such restrictions (Tier).

Tier 1 - each company, when connecting a business account, starts from the first level. It allows you to contact no more than 1,000 users per day.

Tier 2 - up to 10,000 unique chats per day.

Tier 3 - the maximum level, up to 100,000 unique chats per day.

Three Tier Post Limits Facebook for Developers

To move from the first (Tier 1) to the second level (Tier 2), you must comply with the WhatsApp conditions: save high enough quality level of messages and send messages to at least 2,000 unique users in total within the first seven days.

If your messages fall below the quality level of , WhatsApp flags your account and gives you seven days to correct it. If during this time the quality does not increase, then your Tier will automatically decrease. This is described in more detail in the WhatsApp guide.

What else can help you maintain a high level of quality

The risk of receiving a complaint and blocking from users is reduced not only by the presence of a green checkmark, but also by following simple recommendations:

  • Do not violate WhatsApp policy.
  • Send messages only to users who have given their consent.
  • Send personalized messages, avoid unnecessary information and lengthy introductions, respond clearly to the client's request.
  • Don't send too many messages per day to the client.

Who can get a green tick

Despite all the benefits that a green check gives, not every company has it. This is due to the requirements of WhatsApp, the key of which is that the status of a verified account is assigned only to well-known brands.

Nevertheless, applications for verification are considered by real people, Facebook employees (recall that WhatsApp is owned by Facebook Inc.), so the human factor plays a role here. There are cases when top Russian brands fill out the application poorly and do not pass verification the first time. At the same time, there are precedents when relatively small companies received a green tick.

How to get a green tick

A lot depends on how well you complete the application. It must provide all the necessary information about the company, on the basis of which English-speaking Facebook employees will make a decision (brand name and company website, Facebook page and Wikipedia, links to materials about the company on external resources, etc.).

If you were refused on the first attempt, you can send a second application only after 3 months.


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