How do you make an instagram reel

Introducing Instagram Reels

Posted on August 5, 2020

Today we’re announcing Instagram Reels: a new way to create and discover short, entertaining videos on Instagram.

Reels invites you to create fun videos to share with your friends or anyone on Instagram. Record and edit 15-second multi-clip videos with audio, effects, and new creative tools. You can share reels with your followers on Feed, and, if you have a public account, make them available to the wider Instagram community through a new space in Explore. Reels in Explore offers anyone the chance to become a creator on Instagram and reach new audiences on a global stage.

How it Works

Creating Reels

Select Reels at the bottom of the Instagram camera. You’ll see a variety of creative editing tools on the left side of your screen to help create your reel, including:

Audio: Search for a song from the Instagram music library. You can also use your own original audio by simply recording a reel with it. When you share a reel with original audio, your audio will be attributed to you, and if you have a public account, people can create reels with your audio by selecting “Use Audio” from your reel.
AR Effects: Select one of the many effects in our effect gallery, created both by Instagram and creators all over the world, to record multiple clips with different effects.
Timer and Countdown: Set the timer to record any of your clips hands-free. Once you press record, you’ll see a 3-2-1 countdown, before recording begins for the amount of time you selected.
Align: Line up objects from your previous clip before recording your next to help create seamless transitions for moments like outfit changes or adding new friends into your reel.
Speed: Choose to speed up or slow down part of the video or audio you selected. This can help you stay on a beat or make slow motion videos.

Reels can be recorded in a series of clips (one at a time), all at once, or using video uploads from your gallery. Record the first clip by pressing and holding the capture button. You’ll see a progress indicator at the top of the screen as you record. Stop recording to end each clip.

Sharing Reels

With Reels, you can share with your followers and can be discovered by the huge, diverse Instagram community on Explore.

If you have a Public Account: You can share your reel to a dedicated space in Explore, where it has the chance to be seen and discovered by the wider Instagram community. You can also share your reel with your followers by posting it to your Feed. When you share reels featuring certain songs, hashtags, or effects, your reel may also appear on dedicated pages when someone clicks on that song, hashtag, or effect.
If you have a Private Account: Reels follows your privacy settings on Instagram. You can share to Feed so only your followers can see your reel. People will not be able to use original audio from your reels, and people cannot share your reels with others who don’t follow you.

Once your reel is ready, move to the share screen, where you can save a draft of your reel, change the cover image, add a caption and hashtags, and tag your friends. After you share your reel, it will live on a separate Reels tab on your profile, where people can find the reels you’ve shared. If you also share to your Feed, your reel will appear on your main profile grid, though you have the option to remove it.

Whether you have a public or private account, you can share your reel to your Story, close friends, or in a direct message. If you do so, your reel will behave like a regular Story — it will not be shared to Reels in Explore, it will not appear on your profile, and it will disappear after 24 hours.

Watching Reels

Reels in Explore showcases the best of trending culture on Instagram. Discover an entertaining selection of reels made by anyone on Instagram, in a vertical feed customized for you. If you love a reel, you can easily like, comment or share it with your friends.

You’ll also see some reels with a “Featured” label. If your reel is featured in Explore, you’ll receive a notification. Featured reels are a selection of public reels chosen by Instagram to help you discover original content we hope will entertain and inspire you.

Reels gives people new ways to express themselves, discover more of what they love on Instagram, and help anyone with the ambition of becoming a creator take center stage.

For more information on Reels, visit our Help Center.

Instagram for Business: How to Create Great Reels on Instagram

Tip

June 3

BY: Instagram Business Team

San Francisco, CA

Reels are short, entertaining and easily-discoverable videos that let you bring your brand to life on Instagram. They’re a great way to promote your products, introduce yourself to new customers and show off your creativity.

Get started with Reels

New to Reels? Take a look at how you can use Reels to get discovered by new customers, engage your audience and collaborate with other businesses and creators.

Make your Reels engaging

Adding music, playing around with transitions and incorporating text are all great ways to wow your audience. Check out these tips for easy ways you can drive engagement in your next reel.

Get comfortable on camera

Add a personal touch by getting in front of the camera. Here’s how to give your audience your best shot by finding your angles and making natural light work for you.

Give your Reels a professional touch

You don’t need to be a professional to shoot great videos. @luciellenassis, CEO of slow-fashion brand @usemulungu, shares 3 simple ways you can enhance the quality of Reels with items you have at home.

Get familiar with the latest Reels tools

Reels has a ton of new updates that give you more creative freedom to show off your brand’s personality in videos. Watch to learn how the latest tools work.

Turn your favorite photos into Reels

Creating your next reel can be as simple as opening up your camera roll. Instagram content strategist Laurise McMillian (@lauriseirl) shows you how to turn photos on your phone into great reels.

Experiment with different transitions

Using transitions can make Reels even more fun to watch. Instagram’s @brunopieroni shares his 3 favorite transitions—the camera tap, motion magic and the pan—and how to recreate them.

Add timed text to Reels

Adding text to Reels is an effective way to communicate your brand message to your audience. Here’s how to add and place your text exactly where you want it in.

Stand out with music and voiceover

Incorporating trending audio or adding narration is another fun way to keep your audience’s attention. Check out this tutorial to learn how to add music and voiceover to Reels.

Create a dual-frame reel

Making a dual-frame reel is another fun way to approach a before-and-after concept or to compare different sides of your brand’s personality. Curious how to make them? It’s actually easier than you might think!

Make Reels shoppable

If you have a shop on Instagram, tag your products in Reels so they’re easy to discover—something that’s especially important during holiday shopping seasons. Watch as @trinitymouzon, CEO and founder of health and beauty brand @golde, walks through the process step by step.

Take your audience behind the scenes

Behind-the-scenes videos are an entertaining way to introduce new customers to your business. Here’s why you should give them a closer look at your journey.

Show off your team

Featuring your employees in Reels is a friendly reminder that teamwork makes the dream work. Shinhu Park (@lollyhu), founder of stationery brand Oh, Lolly Day! (@ohlollyday.official), guides you through 3 ways you can show off the all stars behind your brand.

Use what you have

You don’t need fancy backdrops or special props to make great reels. In this tutorial, Collin James and Brandon Veloria, founders of vintage shop @jamesveloria, give their best tips for using what you have on hand to elevate your content.

Create video for Instagram | Supa

How to create an Instagram video without budgets and effort SUPA

Modern marketers have no idea how it is possible to manage their marketing strategies without Instagram videos. Today, this tool is spreading at a tremendous speed. Such an increasing popularity of video as a format for delivering information is largely justified by the fact that video marketing has become very accessible. You do not need to have video editing skills, you do not need to hire a team of designers, but you can use various video editors and create a great professional video.

With SUPA Video Maker, you can create your own unique video in minutes. All you need for this is a little time and desire. Intuitive interface and detailed video instructions will help you quickly figure out how to use our video maker. Plus, a collection of ready-made templates will help you choose a direction, navigate what suits you and your business. In SUPA, you simply choose the template you like, modify it to suit your style, add text, animated elements or stickers, emoji, choose brand colors and fonts. With this step-by-step algorithm, the perfect video for presenting your business on Instagram will be ready in 10-15 minutes. Easy fun creation process and professional result is the best solution for your brand. In addition, with SUPA you can create videos for Instagram online right in your browser without overloading your computer with heavy programs. Don't worry about the correct video size or format - we've already taken care of that.

And all this without big budgets and with minimal time and resources. In 2020, over 85% of businesses plan to use video marketing as a marketing tool. Instagram videos are a great way for a brand or person to make themselves known, present a product, tell their story, and attract followers. Video can be both free and paid promotion method. We wrote about how to make an advertising video for Instagram here.

73% of US teens say that the best platform for brands to tell them about new products or promotions is Instagram. Only 12% of teens will respond to Facebook, and 37% to email

Source: eMarketer

Why Instagram video is the future of promotion

Video can help you build brand awareness, share your ideas, promote products, gather feedback, learn about customer preferences, or educate your audience.

Video on Instagram can be posted in several formats - video in the feed, video Stories, IGTV (read more about IGTV updates here) and Instagram Live, which gives any business to show creativity and space for imagination and experimentation. You can run ads in any of these formats. Advertising in stories has already proven to be particularly effective. We wrote about how to create advertising stories correctly here.

More than five million businesses use Instagram to interact with their customers. It's time to join them. The most popular video is the one that engages your followers and gives them the opportunity to feel connected to your brand or your life. At SUPA, we have made sure that the video is engaging. To do this, we have created a unique database of templates, many different elements, emoji, stickers. For more dynamism, you can create an animated video or animated text. Rearrange slides, add brand colors, add text and pop-ups. You can add music to an Instagram video in our SUPA video maker. Music will help your story and plot unfold fully.

But it is important to remember that the video in the Instagram feed does not automatically play the sound, the user himself needs to click on the video for the sound to appear. Therefore, make your video as clear as possible and without sound. To do this, it is good to use titles, logically build shots and plot. The visual component plus good quality become more important than ever before. Tell a story in your video, lure the user with a scale or an unfolding plot so that he can clearly see the benefits of your product or service.

Video has already become a necessary element of any well-thought-out content strategy, so use it to the maximum. According to research, Instagram users interact with posts 20 times more often than Facebook users.

Try to keep the balance of text and video, there should not be too much text, no more than 20%. Promote your logo and brand colors: this way you will form clear associations with subscribers, and they will recognize you by your characteristic video style or storytelling style, color style.

Another reason to create and post videos is viral content. Videos go viral much faster than photos. In addition, videos are more readily shared than photos. According to eMarketer research, user engagement with video content is growing at a faster rate. People choose stories, plots and details that cannot be fit into one picture.

11 secrets of the perfect video for Instagram

Creating a video for Instagram in our video maker is very easy. Especially if you know the main features of a successful video.

Use titles. Even if the user is watching without sound, you will be able to convey the necessary information. Users prefer interactivity and dynamism. Therefore, use animated text and video.
Add your logo to your video so users can easily identify you. The logo should not be too big or hang on the video for a long time.
Remember your style and stick to it. The corporate identity of the brand should be easy to read. And your video should organically fit into the format and color palette of your feed. Use repetitive elements or images, corporate fonts.
You only have the first 3-5 seconds to interest the user. Start your video with an interactive, question, provocation.
Add Call to action or product links. This always works and focuses the attention of subscribers on things that are important to you.
Make it quick and easy to buy a product or service after watching a video. Do not complicate the customer journey with unnecessary details and time costs.
Create a "video for Instagram" - that is, immediately imagine how it will be displayed in your feed, how it will look from the smartphone screen. Try to create video content that you yourself would be comfortable and interesting to consume. Immediately think over your video for a mobile format.
How to shoot video on instagram? A great option for tape is to use video loops. A looped video creates the effect of a complete story, completeness. You can add the same elements at the end and beginning of the video, or use the same picture, music, background.
Do not use the same video for different social networks. In SUPA, you can easily create dozens of different videos tailored for different social networks.
If your video leads to a landing page, then optimize it, make sure it is adapted for mobile devices. Make the page beautiful, understandable and easy to use.
Stand out from your competitors, offer them creativity, novelties. Create custom videos to keep their attention. Create a new experience for them with a video, brand or product.

How to post a video on Instagram

Posting a video on Instagram is pretty easy. Save the video created in SUPA to your mobile phone and go to the Instagram application, click on the "+" button for adding a new publication, add the finished video saved previously to the gallery, and click "next". Since the video has already been edited, all you have to do is post the video.

Remember that you need to choose an interesting video cover. Think about it in advance so that your video has exactly the frame you need. The cover is the first impression that can both attract and repel the user. Even with the coolest video, a subscriber can simply pass by due to an unsuccessful cover.

How to add a video to Instagram in such a way that it will definitely catch the eye of the user? Study the hours of activity of your audience, choose the right video for posting. Experiment with video length and find the optimal length for your audience. Analyze statistics. Read about average Instagram performance indicators here.

Instagram video size requirements

Instagram video format is an important part of the video creation process. If you follow the given parameters, then your video will be more acceptable for viewing.

Video format: MP4 and MOV.
Duration: 3 to 60 seconds.
Size: up to 4 GB.
Orientation: square, horizontal and vertical.
Aspect ratio: 1. 91 : 1 minimum and 4 : 5 maximum
Maximum resolution: 1080 pixels.

What to show in Instagram videos

How-to and DIY videos

How-to videos are the most popular on Instagram. So be sure to include them in your content plan. Explaining something in a video is much easier than describing it in words. Users love simple clear instructions on how to use your product / service, how to wear this or that thing. In such a training video, you can also show your expertise in your topic, invite subscribers to follow your guide.

Promo product

Announce a new product or updates to existing products in a video. Show the product from all sides in the video so that the user has a complete impression of it. Make your subscribers look forward to this product. Run a paid promotion promo to show your product to as many people as possible. 64% of users are more likely to buy a product after watching a video about it. In 2019, more than 823 thousand advertising publications were published in the Russian-language segment of Instagram.

Brand history

Tell the story of the brand in the video, how the idea to create a business or become a blogger came about. Create a separate video clip in which you can demonstrate the brand values and convey them to the user in an accessible form.

Inner kitchen

Show how your business works from the inside. Tell about the standard day of your company, introduce subscribers in the video to those who create / sell products for them. People love to watch the underside of interesting processes. This gives the effect of involvement and presence, makes the person even more related to the brand.

Topic

Perhaps you would like to discuss a topic related directly or indirectly to your field. Select a format for this video. Do this for a variety of content and your own entertainment.

Funny video

Create a funny and funny video for your subscribers, play up your failures or mistakes in the production of goods, for example.

Testimonials

Show testimonials from existing customers in a video. You can take both text reviews and design them in the video constructor using cool emoticons or elements, or combine individual video reviews into one video. Sincere live reviews will make sales for you.

Frequently Asked Questions

What are the most popular videos on Instagram?
According to research, the most popular videos on this social network are instructional videos. We have analyzed the algorithm for creating an educational video in detail here.
Is the process for creating an Instagram feed video different from an Instagram Stories video?
Yes, we described how to create a video for Stories correctly here.
What aspect ratio should the video have for the Instagram feed?
Minimum aspect ratio of 1.91:1 and maximum aspect ratio of 4:5.
How do I set up ads for Instagram videos?
Details about how to work in the advertising account, we wrote here.
How to edit text in SUPA?
SUPA offers a wide range of text settings. You can change the size, position, make animation, add corporate fonts - video instruction on text settings.
What is the maximum video length for an Instagram feed?
The minimum video length for a tape starts from 3 seconds, and the maximum video length can be 60 seconds.
How to create a video from scratch in the video maker?
We have made detailed instructional videos on how to work with SUPA.

Blog content on the topic

Create a video for Instagram | Renderforest

Create Video for Instagram | Renderforest

With Renderforest's Instagram video editor, you can easily create stunning videos right in your browser. Combining professional templates, your images and text with brand aesthetics, you will create a memorable video that will stand out in the feed.

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How to make a video for Instagram?

Advantages of the Instagram Video Editor

Huge selection of Instagram templates

Stylish and functional templates are built into the Instagram video maker. Choose the right one and create your videos for Instagram stories, brand promotion and more. With their help, you can create bright promotional videos that will make your brand stand out among hundreds of others.

Easy creation and editing process

You don't have to be a pro at editing to create a quality video. With the powerful tools of our builder, you can easily edit your videos and images, add text and spectacular transitions, upload music tracks and voiceovers. With Renderforest, you can create high-quality and spectacular videos for Instagram right in your browser.

Free stock images and videos

If you don't have ready-made videos and images at hand, but still want to add aesthetic shots, take a look at our catalog of stock files. There you will find thousands of free images and videos that you can use without copyright infringement problems.

Testimonials from our customers

An easy-to-use builder coupled with thematic templates and stock content make Renderforest the best option for creating videos. The builder also offers special templates to help you increase social media engagement.

Peter H.

Digital Marketing Director

Renderforest is an amazing tool for creating presentations and commercials for our products and services. No need for expensive video editing software!

Hasan H.

Finance Specialist

At work, I use Renderforest mainly to create commercials or presentations for clients. Renderforest's large selection of templates pushes the limits of creativity.

Farid R.

Finance Lead

FAQ

Can I upload my own images, videos and music for the videos I create on Renderforest?

Yes, you can upload your own files to our video maker. To do this, select the desired scenes in the category Image Holders (field for images) or Video Holders (field for video). Upload your media files from the cloud storage and add them to scenes. To add music, go to the Music tab and upload your track. You can also upload a voiceover and edit it using the online tools built into our builder.

What resolution is recommended for images and videos?

The recommended resolution for media files depends on the specific template you are using. For horizontal templates, it is recommended to use JPG images at 1920x1080 resolution and MP4 videos at 1920x1080 resolution.